Hair salon business plan sample. An example of a business plan with calculations for opening a hairdressing salon. Staff in a hairdressing salon.

Modern man is sensitive to his appearance. Therefore, hairdressing services remain in demand at any time of the year. For entrepreneurs, this can be a good business idea. But in order to bring it to life, a clear hairdresser is needed. It will allow you not only to understand the specifics of the chosen area, but also to calculate costs, revenue and other important economic indicators.

Benefits of opening a hair salon

When drawing up a business plan for a hairdressing salon, an entrepreneur thinks about what advantages this idea has. The undoubted advantages include the following features:

• high demand for services provided;
• the ability to work in small areas (saving on rent);
• small start-up investments (for example, if a hairdresser opens a business, then he no longer needs to buy equipment, he just needs to find a place to work and attract buyers);
• lack of seasonality;
• the possibility of obtaining high profits even under conditions of high competition;
• lack of seasonality;
• ease of registration;
• high level of profitability.

This type of business also has some difficulties. For example, a limited range of services. All other things being equal, it is more profitable to open a beauty salon, but it will require large expenses and personnel with different skills. Another important drawback is staff turnover. It is not easy to retain a hairdresser; it is important to create comfortable working conditions and offer decent wages.

Market analysis

Hairdressing services are household services that are especially popular among the population. This is one of the most popular forms of business among budding entrepreneurs. Representatives of small businesses most often work here, less often – medium-sized ones. In most cities there are many single salons, and there are much fewer chain companies.

An important feature of the hairdressing business is that prices for essentially the same services can vary greatly depending on the status of the salon. Market segmentation based on cost is as follows:

• economy class – 30%;
• middle class – 50%;
• luxury – 15%;
• VIP – 5%.

About 80% is at a price below average. Moreover, these categories are the most promising for entrepreneurs. Their target audience looks like this:

• income level – up to 30,000 rubles per month;
• gender – 55% of revenue comes from men and 45% from women, with women spending significantly more per visit;
• age – more than half of visitors are between 35 and 55 years old.

When turning to middle-class hairdressers, people prefer to receive a full range of services. Therefore, it is worth adding hair coloring, wedding and holiday hairstyles, and other services, if possible, to a regular haircut. Moreover, the level of services provided must be high so that clients return to the salon again and again.

When assessing their competitive advantages, an entrepreneur must understand that clients will be more focused on the cost of services and the location of the salon (49 and 42%, respectively). The rest of the visitors come to the hairdresser by chance or to a specific hairdresser.

Market analysis should also help in formulating product policy. As practice shows, hairdressing services themselves bring in up to 60% of revenue. Additional income can be obtained by selling professional cosmetics for hair and skin care, offering use of a solarium or manicure salon.

Types of hairdressing salons

There are several classifications of hairdressing salons. In terms of the cost of services provided, economy, business and VIP class salons are distinguished. Each of them has its own specific features:

	Economy class hair salons	Business class hair salons	HairdressersVIP-class
External factors
Location	In residential areas near apartment buildings, in crowded places	Near business centers, shops, supermarkets	Only in prestigious areas, most often in the city center
Availability of parking	Not required	Near the salon, free access to the building must be provided	Necessarily. The parking lot is equipped with a special sign and a video surveillance system. Having a valet will be an additional plus
Exterior decoration	Minimal or none	Neat, simple	It is mandatory to have a sign emphasizing the high class of the establishment.
Specifics of advertising	Attracting customers with affordable prices	Salon promotion. The quality of the materials and services used must be emphasized	Advertising emphasizes high status and promotes the brand
Internal factors
Interior decoration	Compact and clean	Comfort for the client	Exclusive interior
Employee skill level	Services can be provided not only by professional hairdressers, but also by students	Experienced specialists with a name	Famous hairdressers that the whole city knows about
A uniform	A uniform uniform is not used	It is mandatory to have branded work clothes in the style and colors of the company	Expensive branded clothing with the name of the hairdressing salon printed on it
Prices for services	Available	Moderate	High
Load level	50 – 70%	30 – 50%	15 – 30%
Start-up costs	From 200,000 – 400,000 rubles	From 500,000 rubles	More than 1,000,000 rubles

Hairdressing salons are also divided according to other criteria. For example, the target audience is distinguished:

• universal – serve women, children, men;
• children's – designed to serve children;
• men's;
• for animals.

The most common are universal hairdressers. But children's and men's are usually opened in large cities, although barbershops are also appearing today in small towns, but this is more of a fashion trend. Pet salons mainly operate in megacities, and the cost of the services provided is quite high.

There are several types of hairdressing salons depending on the level and volume of services provided:

1. Salon studios. The level of professionalism and service is very high here, the client receives comprehensive services. Often, in addition to haircuts and styling, manicures, makeup, and pedicures are also offered.
2. Hair salons. The list of services here is small, but the quality of hairstyles and haircuts is very good.
3. Simple hairdressing salons. They attract visitors with affordable prices, but there is no need to talk about excellent quality.

List of services provided

Mid-level hairdressers provide their clients with a certain range of services. These include:

• a haircut;
• hair drying and washing (can be included in the cost of a haircut or provided free of charge);
• styling (from ordinary to formal);
• hair coloring;
• highlighting;
• hairstyles (braiding, other hairstyles for weddings, social evenings and celebrations);
• hair straightening;
• perm.

The most popular services are cutting and coloring. They will generate the bulk of the revenue. The average bill can vary from 300 to 700 rubles.

Hair salon franchises

If an entrepreneur does not want to independently develop a concept or draw up a business strategy for a hairdressing salon, then you can turn to more experienced colleagues for help. Moreover, today the domestic market has a large number of franchises in this niche. This business format allows you to get a lot of advantages:

• ready-made strategy;
• famous brand;
• legal assistance and consulting support;
• assistance in finding premises and arranging the salon;
• advertising company.

Among the current offers, we can highlight several of the most popular franchises in the mid-price segment:

	The locks are fine	Haircut after haircut	OldBoy Barbershop
Start-up capital	500,000 – 700,000 rubles	550,000 – 700,000 rubles	950,000 – 1,450,000 rubles
Entrance fee	250,000 rubles	150,000 – 200,000 rubles	400,000 – 500,000 rubles
Royalty	3% of revenue	3% of revenue starting from the 3rd month	5% of revenue, but not more than 30,000 rubles
Franchise Features	Public hairdressing salon for people with average and lower incomes	Economy class hairdressing salons, quick payback	Modern barbershop for men, brutal corporate style OldBoy

Premises requirements

When opening a hairdressing salon, you need to meet a number of mandatory requirements. This type of service requires the use of specially equipped premises. Their placement is permitted in the following buildings:

• train stations;
• institutions and enterprises;
• shopping centers;
• medical and health complexes;
• detached buildings;
• residential buildings (it is possible to open a hairdresser on the ground floor, but subject to the transfer of the premises to non-residential).

When placing a hairdresser in a residential building, it is also necessary to have a separate entrance. All requirements for the premises are listed in SanPiN 2.1.2.2631-10. Additionally, you can familiarize yourself with the following documents:

• Sanitary rules 1.1.1058-01;
• Order of the Ministry of Health and Social Development No. 342n dated April 26, 2011.

There are requirements regarding what kind of premises a hairdressing salon should have. Their list includes:

• work rooms (separately for men and women, at least 7 m2 must be allocated for each master);
• dressing room/entrance hall;
• waiting room (for receiving clients);
• bathroom;
• utility rooms (for storing equipment);
• room for staff (there should be a place for resting and eating).

SNiP II-2-80 provide for minimum footage for various premises. The following standards are used in the hairdressing salon:

• women's room – 8 m2;
• men's room – 6 m2.

If the hairdressing salon will additionally provide manicure and pedicure services, then each employee should be allocated at least 6 m2.

The premises must also be equipped with: sewerage, water supply, ventilation. There are other requirements:

• at least 1 sink per 2 workstations;
• fluorescent lamps;
• distance between chairs – 1.8 m, to the wall – 0.7 m;
• lighting at the workplace – from 300 lux;
• the ceiling and walls must be plastered;
• walls up to a height of 1.8 m are treated with oil or waterproof paints (the use of wallpaper is unacceptable);
• the floors must be smooth (ideal materials for finishing are linoleum, parquet boards, and in rooms with high humidity - Metlakh tiles).

As you know, any business begins with planning: before moving on to any action, everything needs to be thought through, calculated and formalized in the form of a clear business plan.

Any business plan starts with an executive summary, which should include:

• information about the nature of the project and its purpose;
• geography;
• competitive advantages;
• implementation deadlines and time to payback;
• investment amount.

Example

Hair salon targeting low and middle income people. The proposed location is a residential area, within walking distance from the clients’ place of residence. The main competitive advantage is the ratio of cost and quality of services provided. The breakeven period is 1st quarter. Types of services: women's haircut, men's haircut, hairstyles, hair coloring, perm, etc.

Market analysis

In this section of the hair salon business plan, it is necessary to characterize the market of the locality, as well as the area in which the hair salon is opening, identify the main competitors and list their competitive advantages and disadvantages, determine the general concept of the project and its target audience.

Example

There are 112 similar enterprises in the city, 6 in the district. Over the last year, 2 have been opened. Competing enterprises in the district: 4. The main advantages of competitors: the presence of regular customers, experienced employees. Disadvantages: high cost of services, concept.

General concept of the project:

— title: “Barber No. 1”;
— style: discreet;
— design: predominance of calm tones in the color palette, shades of brown and beige, chrome fittings, subdued general lighting.

Main target audience: women from 18 to 55 with an average income, mainly local population. Estimated share of total clients: 70 percent.
Additional target audience: men from 18 to 55, predominantly local population.

Marketing

Marketing: distributing print advertising among the local population, holding a promotion for a free haircut on opening day, providing discounts to certain groups of people, distributing one-time discount coupons, developing a discount system.

Room

All requirements for the premises, cost of rent, repairs.

Example

A room of two rooms with a common corridor, one staff room, and a bathroom. Premises on the ground floor with a separate entrance, possibility of reconstruction and repair, facade design, availability of communications. Rental cost: 40-50 thousand rubles per month. Repair, interior and exterior design: 250 thousand rubles.

Organizational plan

Any business plan must necessarily contain a list of necessary organizational measures: acquisition of necessary equipment, furniture and consumables, hiring of personnel.

Example

Equipment, furniture, consumables:

• hydraulic seats: 4 pcs., 40 thousand rubles;
• mirrors with lighting and tabletop: 4 pcs., 58 thousand rubles;
• sink: 2 pcs., 30 thousand rubles;
• tool cart: 4 pcs., 12 thousand rubles;
• hair clippers: 4 pcs., 26 thousand rubles;
• hair dryers: 3 pcs., 4.5 thousand rubles;
• combs: 32 pcs., 5 thousand rubles;
• curling irons: 2 pcs., 3 thousand rubles;
• scissors: 20 pcs., 36 thousand rubles;
• air conditioning: 20 thousand rubles;
• boiler: 8 thousand rubles;
• wardrobe: 1 piece, 10 thousand rubles;
• chairs for staff: 3 pieces, 15 thousand rubles;
• table: 2 pcs., 12 thousand rubles;
• banquette: 2 pieces, 9 thousand rubles;
• coffee table: 1 piece, 8 thousand rubles;
• hanger stand: 2 pcs., 5 thousand rubles;
• cleaning equipment: 1.5 thousand rubles;
• consumables: 15 thousand rubles.

Staff

• hairdressers: 6-8;
• administrator: 1.

Production plan

Any hair salon business plan requires a production plan: a description of the process and technical solution, sources of supply of materials and equipment. In this case, we will omit the example for self-evidence.

Investments

The full amount of capital investment in opening a hairdressing salon, as well as funds sufficient to finance the enterprise until it reaches payback.

Example

Premises:

— repairs and 3 months of rent: 400 thousand rubles;
— utility costs: 40 thousand rubles.
Equipment, furniture and consumables: 320 thousand rubles.
Staff (3 months): 500-600 thousand rubles.
Marketing: 70 thousand rubles

Total: 1.45 million rubles.

Profit

Estimated profit is the main point of the business plan.

Example

— visits per month at the initial stage: 400-500;
— visits after 3 months of work: 700-800;
— average bill: 300 rubles;
— net profit per month after reaching payback (after 3 months of work): from 90 thousand rubles.

As you can see, creating a business plan is not at all difficult. And if you follow it, monitoring the activity of competitors and optimizing costs, the opening of a new hairdressing salon will go smoothly, and the payback period will be significantly reduced.

How to open a hairdresser. Video:

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit – 64,175 rubles.
• Initial costs – 415,000 rubles.
• Payback – from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a hairdressing salon with calculations.

Market analysis

If we talk about the hairdressing services market, it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hair salons. Each of them has its own consumer.

It is quite easy for a new service provider to enter the market - it has no financial or competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own market segment, most often determined by location.

Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.

Thus, the main competitor is small suppliers of hairdressing services that have an average market price or below the market price. Their individual influence on the sphere is not significant.

Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with average income who actively take care of themselves (age 18-55 years), as well as men with average or above average income aged 20-45 years. Children are also potential consumers, but, as a rule, parents bring them to get their hair cut at the same place where they themselves use hairdressing services.

SWOT analysis

When drawing up a business plan, you need to take into account external factors that can positively or negatively affect the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified personnel.
• Increasing external investment in the project.
• Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
• The emergence of new technologies and the possibility of their implementation.

If we talk about external threats, we cannot fail to note the following factors:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdressing salon has its own strengths and weaknesses, which will need to be worked with throughout the entire time. So, the strengths include:

• Good location.
• Qualified personnel.
• High quality equipment.
• Acceptable prices.
• Quality service.

Weaknesses will be:

• Lack of experience in this field.
• Lack of client base.
• Zero image of the organization, they don’t know about it.
• Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Operating mode:

In total, the hairdressing salon will work 80 hours each week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, the organization must have at least 2 hairdressers.

At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.

Organizational and legal aspects

1. Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
2. The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
3. Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
4. There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
6. Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. There are sanitary standards for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:

• Agreement on waste removal and disposal.
• An agreement with a dry cleaner to wash the necessary linen.
• An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are removed and disposed of properly.

You will also have to acquire a log indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with safety regulations. This is recorded in the appropriate log book.

Make sure you have bars on the windows (if necessary), an evacuation plan, a ventilation system, and fire safety equipment.

Please note that there is no need to obtain permission. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!

1. All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination annually.

Please remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• care for body, face and hair.

Drawing up a marketing plan

When developing a strategy, it is very important to decide on the name of the organization. The style of the hairdressing salon should be consistent with the name. Pay attention to interior details. It is better to choose a name that is memorable and catchy. It’s good if it is immediately associated with the corresponding type of activity.

At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the word of mouth system start working.

The following types of advertising should be used:

• A bright and catchy sign.
• Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
• Entering information about the organization into all existing city catalogs.

Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.

Income calculation

Due to the fact that we do not have a lot of initial funds, and the main competitors will be small middle- and economy-class hair salons, the price must be set at the market average level. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average bill at a hairdresser is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts can cost up to 800 rubles, and if with coloring, for example, it will be much more.

The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rub. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.

Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. If we consider that the area of ​​a one-room apartment is approximately 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.

It is better to choose a room that has already been renovated. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools (curling irons, hair dryers, etc.), counters, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

Furniture includes an administrator's chair and desk, hangers, and armchairs for waiting visitors.

In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a specific color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.

Initial costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decreased demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, it is necessary to develop a more flexible pricing policy, ensure high quality of services, work with clients, and conduct advertising campaigns.

1. Production risks . They entail a decrease in income.

To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.

1. Financial risks.

It is worth thinking about attracting investment and considering the option of taking out a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. Natural risks.

You can avoid them by insuring your own property.

I would like to give a few more tips:

If you feel that clients are not coming to you, run advertising. The most effective in today's technological age is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment may break. Pay attention to finding a reliable supplier. Be sure to review all certifications. And when purchasing, do not throw away guarantees and receipts.

It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.

In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, the expense is reduced by the amount of the salary of one administrator and goes to your net profit.

You can provide manicure services together with hairdressers. To do this, check out.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

The hairdresser is a small “economy class” salon, located primarily in residential (“dormitory”) areas of the city and aimed primarily at residents of nearby houses.

Salon clients are people with low and middle incomes who value their time and money, and also want to receive a decent level of service.

• Hair salon,
• Manicure room,
• Tanning studio,
• Sale of cosmetics.

The size of the hair salon's target market is 24% of the total number of potential clients (city residents).

The basic principle pricing hairdressing salon is to adjust the price to the minimum price of competitors (based on competitive analysis data).

Promotion The hairdresser carries out promotions - price promotions, increasing the average bill and through the loyalty program “6th haircut for free”.

Required Personnel:

• Administrator,
• Four master all-rounders,
• Manicurist,
• Cleaning woman.

Investments

This business plan provides calculations for opening a hairdressing salon in a premises of 40 sq.m. at a rental rate of 750 rubles/sq.m., with four working hairdressers and one manicurist.

The initial investment amount is 1 258 000 rubles

The break-even point is reached at 3 month of work.

The payback period is from 19 months.

Average net monthly profit 73 000 rubles

Return on sales 17 % .

2. Description of the business, product or service

The hairdressing salon provides services in four areas:

• hairdressing salon services,
• manicure services,
• tanning studio services,
• sale of cosmetics.

Competitive advantages of the hairdresser:

Beautiful: Guarantee of client satisfaction with the result obtained and the service provided due to the high professionalism of the masters and a wide range of modern salon services.

Close: Walking distance of the salon to the place of residence of a potential client or on the way home from work.

Profitable: Coming to the salon, the client receives decent service, quality service in a pleasant atmosphere with a cozy interior. At the same time, the client does not overpay for creating a favorable environment; prices for services remain affordable.

Opening hours: 10:00-21:00 daily, reception is by appointment.

3. Description of the sales market

Hairdressing services are included in the list of household services most in demand among the population. Business in this area is one of the most widespread in terms of the number of small businesses involved. Consequently, due to the number of enterprises and mass demand for services, the salon business segment occupies one of the leading positions in terms of revenue among other segments of the household services sector.

Like any other business sector, the hairdressing industry also has its own division into segments according to pricing and quality of services provided.

Today, the most promising segment is considered to be the middle level, aimed at the target group of the population with an income of up to 30 thousand rubles. This group is the most widespread. For this population group, the most popular format is the hair salon concept, which provides a wide range of hairdressing and additional services such as manicure, pedicure, solarium and cosmetology services. With affordable prices for services, the level of service and quality of services provided in this format should be at a high level.

The main target audience is clients aged 45 to 55 years (30%). Clients from 35 to 45 years old make up 27%. 12% are clients aged 25 to 35 years. Under 25 years old - 15% of clients and 16% of clients over 55 years old visit hairdressers.

The main reasons for visiting hairdressers are:

• Price - 49%,
• Location - 42%,
• Attachment to the master, advice from friends, accidentally saw, and other reasons account for 9%

The hairdressing salon's share of total revenue is 60%, but the presence of a manicure room and a tanning studio in the hairdressing salon is very important. The hairdresser must provide a range of services. In the absence of one of the listed services, the outlet may lose a significant share of sales, because due to the lack of these services, the client may switch to competitors. In addition, you should pay attention to the fact that the percentage of profitability for the additional services provided is significantly higher than the profitability of the services of a hairdressing salon; for example, the profit from a solarium is about 80% of the revenue in the area.

4. Sales and marketing

Types of barbershop promotions:

• Price promotion. Necessary to increase your customer base. A maximum discount is set for one popular item in the price list.
• Additional promotion to increase the average check. This action is initiated by the salon administrator. This may be a position that is not in demand, or a range of services at a discount.
• Loyalty program “6th haircut free”. Aimed at increasing customer loyalty. Every 6th haircut is free for the client. When visiting hairdressers, each visitor is assigned an individual number and given a business card with the terms of the promotion. The program notes services - all haircuts.

5. Production plan

Premises requirements

To open a hairdressing salon, you need to find a premises with an area of ​​30 to 100 sq.m. It should be located in a residential area, within 5-15 minutes’ reach of potential clients - residents of nearby houses. However, when choosing a suitable room, you should pay attention to the location - the room should be in a place with good traffic and visibility of the object - on the way from work home. It will also be a plus to be nearby, within 300 m, the so-called “anchors” - sources of traffic - public transport stops, grocery stores, cafes, kindergartens, schools, etc.

Equipment and cosmetics

The requirements for suppliers are quite universal. They can be divided into several basic principles:

• Delivery to location;
• Assembly of equipment on site;
• Availability of warranty period;
• Availability of components for equipment and tools;

The approximate cost of equipment is shown in the table below:

List of equipment and basic materials

Name	Quantity	Price for 1 piece.	Total amount
CCTV	1	17 000	17 000
Thermal curtain	1	4 000	4 000
Barber tables	4	15 000	60 000
Hairdressing chairs	4	15 000	60 000
Hair salon washes	1	40 000	40 000
Hair salon trolleys	4	3 000	12 000
Children's hairdressing chair	1	2000	2000
Laboratory hair salon	1	25000	25000
Curling irons	3	1 000	3 000
Iron	1	2 000	2 000
Master's chair	2	5 000	10 000
Sukhozhar	1	5 000	5 000
UV disinfector	2	2 000	4 000
Bactericidal recirculator	1	5 000	5 000
Household tools, rags	1	10 000	10 000
Manicure table	1	10 000	10 000
Rack for a manicure salon	1	5 000	5 000
Chair for client (manicure)	1	5 000	5 000
Mirror for manicure room	1	5 000	5 000
Desk lamp	1	2 500	2 500
Pedicure bath	1	2 500	2 500
Pedicure chair	1	16 000	16 000
Solarium	1	500 000	500 000
Mirror in the solarium	1	7 000	7 000
Bedside table in the solarium	1	5 000	5 000
Chairs in the solarium	2	5 000	10 000
Reception desk	1	20 000	20 000
Shelves above the reception	2	5 000	10 000
Wardrobe for visitors' clothes	1	25 000	25 000
Full hanger	1	5 000	5 000
Coffee table	1	6 000	6 000
Sofa in the waiting area	1	20 000	20 000
Office chair for administrator	2	5 000	10 000
Music Center	1	7 000	7 000
Table for cooler	1	14 000	14 000
Cooler	1	4 000	4 000
Staff room furniture	1	20 000	20 000
Microwave	1	5 000	5 000
Total:			973 000

The requirements for drug suppliers are similar to the requirements for equipment suppliers. Here are the basic principles:

• Delivery to location;
• Execution of the application same-day or the next day;
• Large inventory balance in warehouse;
• Availability of training programs for specialists and administrative personnel;
• Favorable offer in terms of price-quality ratio.

Before starting work, it is necessary to conduct a thorough analysis of potential suppliers and select those with whom it is more profitable to work. The above principles are desirable, but each city may have its own characteristics, and therefore some of the principles may change.

The set of drugs for the salon will directly depend on the price list of your hairdressing salon, the prices of which will fluctuate depending on the market of a particular city or region.

6. Organizational structure

The hairdresser is open from 9-00 to 21-00, without lunch and weekends. They work in a hairdressing salon.

• Capital investments: 318,550 rubles,
• Average monthly revenue: 120,000 rubles,
• Net profit: 18,350 rubles,
• Payback: 17 months.

 

Detailed feasibility study for organizing a hairdressing salon for 2 jobs. This feasibility study can be used as a template for preparing your own business plan.

Target: calculation of the economic feasibility of investing in opening a hairdressing salon in a city with a population of 130 thousand people.

Project Description

Kind of activity: Economy class hairdresser, aimed at middle-income people.

Types of services provided:

• Men's hairstyles
• Women's hairstyles
• Wedding hairstyles
• Solarium services (This type of service is planned to be provided in the second year of operation)

Number of seats: 2

Organizational form and taxation system.

• Organizational and legal form of business: “individual entrepreneur”.
• Tax Form: Patent Tax Form
• Maintaining accounting records: Maintaining tax and accounting records for the purpose of implementing this business plan will be carried out by the entrepreneur independently through the online service “My Business”.

Location.

The hairdressing salon will be located in a non-residential premises, on the first floor of a multi-storey residential building. Area 42 sq.m., there are 4 zones, a hall for visitors, a work area, a bathroom, a utility room (after the acquisition of a solarium, a tanning studio will be located in this room).

The premises are completely ready for use and are being renovated. Form of ownership: rent.

Opening hours: Every day, from 10:00 to 20:00.

Staff. It is planned that 2 masters will work (one of them is an entrepreneur).

Required equipment.

Name		Price, in rub.	quantity	Cost, in rub.
	Barber chair	8 800	2	17 600
	Tool trolley	2 900	2	5 800
	Dressing table with mirror	10 300	2	20 600
	Washing	13 800	1	13 800
	Suchoir	4 500	1	4 500
	Coffee table	8950	1	8 950
	Ultraviolet Stylist	4200	1	4 200
Visitor chair		1800	2	3 600
Total				79 050
Additional equipment
Hairdressing tools (2 sets)			-	30 000
TV for visitors			-	18 000
Office equipment (computer, telephone, printer)			-	30 000
Cleaning equipment (buckets, mop, etc.)			-	1 500
Total				79 500
Professional cosmetics, shampoos, varnishes, etc.
Cosmetics, shampoos, varnishes, etc.			-	20 000
TOTAL				20 000
Total costs of opening a hairdressing salon				178 550

Using the profit received for the first year of operation, it is planned to purchase a solarium in December 2013. The acquisition is expected to increase profitability and expand the customer base.

The possibility of purchasing a horizontal solarium “Atlantic” is being considered, the price is 132,000 rubles.

Project Implementation Plan

Economy class hair salon business calendar plan

Stage name	Dec.12			Jan.13
	1 decade	2nd decade	3rd decade	1 decade
Registration of activities with the Federal Tax Service, ordering a stamp	***
Searching for premises and concluding a lease agreement		***
Bringing the premises in accordance with the requirements of SES and fire supervision		***	***
Purchase of equipment		***	***
Equipment installation			***
Recruitment			***
Concluding an agreement with suppliers for the removal of solid waste and deratization			***
Notification of RosPotrebNadzor at the beginning of activity				***
Start of activity				***

According to the approved calendar plan, it takes 1 month to open a new company.

Total cost estimate for the project:

To open an economy class hair salon with 2 chairs, an investment of 318 000 rub. All investments will be made at the expense of the project initiator’s own funds.

Projected financial performance indicators.

Planned revenue and profit in 2013-2014.

The expected revenue is expected to be reached in March 2013. Starting from this month, it is planned that 16 clients will be served per day in a hairdressing salon with 2 workplaces, the average price of a hairstyle is 250 rubles.

For 2014, it is planned to increase revenue by expanding the services provided through the acquisition of a solarium.

Expenditure part.

Hair salon expenses consist of the following cost groups:

• The cost of providing the service. This expense line includes the costs of shampoo, hairspray, cosmetics, and other materials used in the haircut process.
• The payment fund is pipe. Workers are on a piece-rate wage system (30% of the cost of the haircut produced), plus social contributions from the payroll (30%)
• Rent. Fixed expenses, according to the lease agreement, payment in advance.
• Other expenses: The following expenses are included: utilities, advertising, telephone and Internet payments, other expenses.

The structure of the distribution of funds according to the business plan of a hairdressing salon in the economy segment in 2013.

Average monthly financial performance indicators in 2013 and 2014

Calculation of return on investment.

• Project start: December 2012
• Start of activity: January 2013
• Reaching operational break-even: February 2013
• Reaching forecast revenue: March 2013
• Return on investment date: May 2014
• Project payback period: 18 months.
• Return on investment: 70%.

Franchise on the topic:"Hairs are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.