Beauty salon income per month. Business plan for a hairdressing salon: necessary documents, equipment, selection of personnel, expenses and income. Hair salon business plan: documents and permits

At the moment, the business has the following characteristics:

• the total area of ​​the salon is 80 square meters;
• number of employees - 8 people;
• formed a base of regular customers;
• own premises, located in the central part of the city;
• initial costs - from 3 million rubles;
• monthly income - from 500 thousand rubles;
• business payback is 1.5-2 years.

The room has two entrances, a designer renovation, two laptops (working), internet, boiler, stereo system and video surveillance.

There are three halls - cosmetic, manicure and hairdressing. In addition to the main premises, there is a small storage room, a bathroom, a shower and a kitchen.

How to open a successful hairdressing salon and where to start first?

Introduction or opening a hairdresser step by step

I've been working in this business for a long time, and I noticed one interesting thing. Even during a crisis, women do not skimp on their beauty (men less so).

Consequently, beauty salon services are always in demand. You can start with one haircut salon. This will be enough to get you back on your feet. In the future, you can expand and create a full-fledged beauty salon.

But keep in mind one important point! When choosing premises, focus on the further development of the business (especially if we are talking about purchasing rather than renting).

Drawing up a hair salon business plan correctly

It is quite possible to create a working business plan for your hair salon inexpensively. To do this, you need to purchase a business plan template and then, with the help of a specialist, rework it to suit your needs and goals. If you do as I suggest, you can save a lot:

What types of hairdressers are there?

The main services provided in the hairdressing salon are washing, drying, dyeing, styling and cutting hair. This is enough to get started.

After visiting your establishment, a person should leave neat and neatly cut. In the future, the hairdresser may become just one of the branches of a large beauty salon.

There are several main types of salons:

1. Basic level. In fact, this is an ordinary hairdressing salon, the main clients of which are residents of nearby houses and areas. The main services of such an establishment are coloring and cutting.

When organizing such a business, it is very important to hire qualified personnel and try to retain them. Regular clients, as a rule, go to “their” master. The average cost of services in such an establishment is from 400 rubles.

2. Average level. This is already a small salon that offers a wider range of services.

In particular, it is worth adding a solarium, nail care services, and a tanning studio to hair cutting and coloring (a solarium is enough).

As in the first case, it is worth paying attention to the selection of qualified personnel and, if necessary, train them.

In mid-level salons, clients pay for additional comfort and individual approach.

The cost of services will be higher – from 800 rubles.

Over time, you can open a small store in a beauty salon, which will generate additional income. The main products are body and hair care products.

3. High level (luxury studio). Opening such an establishment “on the fly” is very difficult and expensive. The salon provides a wide range of services.

At the same time, clients come not only to clean themselves up, but also to feel their high status, relax and have a good rest. The range of services is very wide - facial, skin, hair, body care, spa services, aromatherapy, massages and so on.

Such establishments are visited by a special clientele, so the approach must be appropriate.

Beauty salon workers must be true masters of their craft, be able to communicate correctly with visitors and satisfy their needs to the maximum. The cost of services in such an establishment is from 3,000 rubles.

When choosing the type of hairdresser, focus on your budget. In particular, to open an ordinary hairdressing salon, 500 thousand rubles is enough.

If you open a luxury beauty salon, then the costs increase tenfold. On average, organizing such a business and furnishing the premises cost 5 million rubles and more.

What does it take to open a hairdresser?

What are the design features?

To open a hairdresser, you must collect a certain package of documents.

Here you will need:

• permission from the Sanitary and Epidemiological Station (it will not be possible to obtain it without fulfilling all the requirements);
• certificate. The advantage of a hair salon business is that it does not require a license;
• fire department permission.

To quickly obtain a certificate, carefully study the rules for certification of hairdressing services.

How to register?

The optimal registration option is an individual entrepreneur. Don't forget to register with the tax office. In addition, before opening a business, send the necessary papers to Rospotrebnadzor for registration.

The list is as follows:

• application (drawn up in the appropriate form);
• passport of a citizen of the Russian Federation;
• individual entrepreneur registration certificate;
• papers confirming the installation of the cash register;
• documents confirming the right of ownership of business premises or a lease agreement.

Which room should I choose?

If you are taking your first steps in this business, then you should not spend money on buying premises. The best option is rent.

It is advisable to adhere to the following requirements:

• The minimum area for one workplace is from 14 square meters. To organize each subsequent workplace, add 7 “squares”. As a rule, 60-65 square meters is enough to organize an average salon. This area can accommodate two places for haircuts, a solarium, and workplaces for manicure and cosmetics specialists;
• pay attention to the layout. It is very important that the premises have a hall for receiving clients, an entrance hall (the place where clients will wait their turn), a storage warehouse and other storage facilities;
• make sure there is a second entrance. This is important not only from the point of view of fire safety, but also to attract additional customers;
• Water supply must be installed in the beauty salon. The easiest way is to connect to the city network, but for this, an appropriate project must be drawn up and implemented. To save on this issue, it is better to rent a room in a residential building where these issues have already been resolved;
• think about lighting issues. Ideally, the workplace will receive natural and artificial light;
• solve the issue with ventilation, because the beauty salon actively uses various perfumes and chemical-based care products. Workplaces must be provided with additional air conditioning;
• provide a shower room for staff;
• obtain the consent of the residents. This is important when it comes to renting premises on the ground floor of a residential building. In this case, permission will have to be “begged” only from residents of nearby apartments.

Table No. 1. The potential of creating hairdressing salons in Russia

The optimal location of the hairdresser is in a residential area, in a hotel, near an airport or train station. In general, the place should be accessible and crowded.
If we are talking about opening a spa salon, then it is better to open it in the central part of the city or in a large shopping center.

The cost of renting a room can be from 600 rubles per square meter (per month). Therefore, if your room will have an area of ​​​​60 square meters. meters, the costs will be from 36,000 rubles per month.

What equipment will be needed?

The purchase of equipment depends on the type of hairdressing salon. The minimum set is hair dryers, armchairs, sinks, dressing tables, laptops, dryers. In addition, you will need various hair care devices, hair clippers, combs, perfumes and other small things.

Procurement costs – from 200 thousand rubles.

How to open a hairdresser from scratch and without money

How to select staff?

Pay special attention to the selection of qualified personnel. Each employee must have appropriate experience, education and work experience.

You don’t need to take your word for it - ask for confirmation of your qualifications with a diploma. The number of training hours must be at least 1000. In addition, a mandatory requirement is the presence of a medical book.

As for age, there are no special restrictions. The salon can accept both young and more mature masters. Be sure to find a director who will deal with all issues of the salon.

In addition, you will need two cleaners, a cashier, and hairdressers. It is better to conclude an employment agreement with the latter to avoid turnover. In addition, the document should stipulate issues of training, wages, bonuses, and so on.

The master’s income depends on the profit he brings to the salon. On average, one person can bring from 5 to 8 thousand rubles per day. Salary is 25-30% of this amount.

The best option is when an employee receives a minimum salary (from 15 thousand rubles) plus interest on income. Periodic bonuses are required.
With a staff of 6-10 people, labor costs will range from 150 thousand rubles.

Table No. 2. Growth of hairdressing services in Russia

How to advertise a business?

As many customers as possible should know about the new establishment. The best methods of promotion are advertising on prospectuses, mailing lists, distributing discount coupons to first customers, creating and promoting a website, advertising on TV and in newspapers.

Is it profitable to open a hairdresser?

Financial part

Expenses:

• for registration - from 20 thousand rubles;
• for equipment - from 200 thousand rubles;
• for advertising - from 50 thousand rubles;
• for wages - from 150 thousand rubles / month;
• for rent - from 36 thousand rubles per month.

Income:

• total income - from 700 thousand rubles;
• net income - from 300 thousand rubles.

Payback – 1.5-2 years.

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit - 64,175 rubles.
• Initial costs - 415,000 rubles.
• Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a hairdressing salon with calculations.

Market analysis

If we talk about the market of hairdressing services, then it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hairdressers. Each of them has its own consumer.

Entering the market for a new service provider is quite easy - it has no financial and competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own segment of the market, most often determined geographically.

Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.

Thus, the main competitor is small suppliers of hairdressing services with an average market price or below the market price. Their individual influence on the sphere is not significant.

Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with an average level of income, actively caring for themselves (age 18-55), as well as men with an average income or above average, aged 20-45. Children are also potential consumers, but, as a rule, parents bring them to have their hair cut in the same place where they use hairdressing services themselves.

SWOT analysis

When drawing up a business plan, you need to take into account external factors that can positively or negatively affect the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified personnel.
• Increasing external investment in the project.
• Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
• The emergence of new technologies, the possibility of their implementation.

If we talk about external threats, then the following factors should be noted:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdressing salon has its own strengths and weaknesses, which will need to be worked with throughout the entire time. So, the strengths include:

• Good location.
• Qualified personnel.
• Quality equipment.
• Acceptable prices.
• Quality service.

Weaknesses will be:

• Lack of experience in this field.
• Lack of customer base.
• Zero image of the organization, they do not know about it.
• Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Operating mode:

In total, the barbershop will work 80 hours exactly every week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, at least 2 hairdressers should work in the organization.

At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.

Organizational and legal aspects

1. Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
2. The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
3. Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
4. There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
6. Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. There are sanitary standards for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:

• Agreement on waste removal and disposal.
• An agreement with a dry cleaner to wash the necessary linen.
• An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are removed and disposed of properly.

You will also have to acquire a journal indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with the safety regulations. This is recorded in the appropriate log book.

Make sure you have bars on the windows (if necessary), an evacuation plan, a ventilation system, and fire safety equipment.

Please note that permission is not required. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!

1. All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination every year.

Remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• care for body, face and hair.

Drawing up a marketing plan

It is very important when developing a strategy to decide on the name of the organization. The style of the barbershop should be in tune with the name. Pay attention to interior details. The name is better to choose a memorable, catchy. It’s good if it is immediately associated with the corresponding type of activity.

At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the word of mouth system start working.

The following types of advertising should be used:

• A bright and catchy sign.
• Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
• Entering information about the organization into all existing city catalogs.

Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.

Income calculation

Due to the fact that we do not have a lot of initial funds, and the main competitors will be small middle- and economy-class hair salons, the price must be set at the market average level. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average bill at a hairdresser is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts can cost up to 800 rubles, and if with coloring, for example, it will be much more.

The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rub. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.

Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. If we consider that the area of ​​a one-room apartment is approximately 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.

It is better to choose a room that has already been renovated. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools (curling irons, hair dryers, etc.), counters, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

Furniture includes an administrator's chair and desk, hangers, and armchairs for waiting visitors.

In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a specific color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.

Initial costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decreased demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, it is necessary to develop a more flexible pricing policy, ensure high quality of services, work with clients, and conduct advertising campaigns.

1. Production risks . They entail a decrease in income.

To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.

1. Financial risks.

It is worth thinking about attracting investments, consider the option of taking a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. Natural risks.

You can avoid them with the help of property insurance.

I would like to give a few more tips:

If you feel that customers are not coming to you, run ads. The most effective in today's age of technology is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment can break down. Pay attention to finding a reliable supplier. Be sure to review all certificates. And when buying, do not throw away guarantees, checks.

It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.

In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, the expense is reduced by the amount of the salary of one administrator and goes to your net profit.

You can provide manicure services together with hairdressers. To do this, check out.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

A person in any situation wants to look good. And you can create a flawless image simply by making a good haircut. And this is equally true for men and women. If you have the talent and desire to make people beautiful, then this activity is worth organizing correctly. Don't know how to open a barbershop from scratch? We offer professional advice on creating such a business.

Reference! Today, a hairdresser, responding to the needs of the consumer audience, must offer an expanded range of services. That is, in addition to the hairdresser, it is advisable to organize a workplace in the establishment for a cosmetologist and a manicurist. Practice shows that 3 types of services are the minimum offer for a profitable enterprise of this kind. It would be better if this list included 5 items.

Tip #1 Location depends on the size of the salon

Before you open a hairdresser, you need to realistically assess your financial and physical capabilities. Taking this into account, the location for the hairdressing salon is selected, namely:

• It makes sense to open an establishment for VIP clients in the city center with a large flow of people. It employs top-class masters and offers exclusive procedures, which explains the high cost of services.
• An economy class hairdresser will be in demand in a residential area. The right decision is to locate such an establishment in the area where the hairdresser lives, where, as a rule, “full” clients also live. It is worth paying attention to the number of storeys of buildings; the more apartment high-rises nearby, the greater the profit will be.

Reference! An economy class hairdresser (beauty salon) can be opened on the ground floor of a residential building, if there is a room with a separate entrance, removed from the housing stock. At the same time, please note that the basement cannot be used for these purposes, although it is suitable as an auxiliary room for storing various things (except flammable ones).

This point, in principle, is considered simultaneously with determining the location of the salon. The format of the establishment depends on the list of services offered:

• Haircut – women's/men's.
• Laying.
• Doing hairstyles.
• Dyeing hair, eyebrows, beards.

In this case, we are talking about an economy class hair salon, but with an increase in demand for additional services, the offer can be expanded. For example, for a small additional payment you can offer a specialist to visit your home to service the client before an anniversary or wedding.

The amount of required documentation depends on the chosen taxation system, and is also determined by the form of ownership of the service enterprise. Typically, a hairdresser is an individual entrepreneur. The explanation is simple: registration is faster, fees are lower, taxation is more profitable. You can find out what documents an individual entrepreneur will need on our website, in the article-instructions for starting a business in the field of individual entrepreneurship.

Reference! To open a hairdressing salon you do not need to obtain a license. This also applies to the provision of manicure/pedicure services. But you still have to get permission from Rospotrebnadzor and the fire department.

Any undertaking requires thorough calculations. In the case of a hairdresser, the expense item will consist of the following items:

• Purchase/rental of premises.
• Adaptation of halls to provide quality services to clients, including the purchase of equipment and consumables.
• Required.
• Advertising of the establishment.

Reference! The legislator determined that 1 hairdresser chair should have 7 square meters. area. Plus, you will need a place to store inventory, as well as a corner for the administrator. Taking this into account, in the first month you will have to spend on rented premises: rent - 30,000 rubles, decoration of the hall - from 40,000 rubles, equipment - from 250,000 rubles.

Tip #5 Be very careful when purchasing equipment

It is not possible to say unambiguously what amount is needed to create the necessary material and technical base. The right thing to do in this situation would be to consult with a specialized specialist in this field. After all, a start-up enterprise can initially purchase most of its equipment on the secondary market. And there the prices are very different. But an experienced master can give an approximate amount offhand. So, it is absolutely obvious that a cash register in good working condition can be bought used. As for new items, for example, a chair for equipping a hairdresser’s workplace can be bought for either 200 dollars or 2,000 greenbacks.

From the very beginning, you need to create such an environment in the salon so that the client feels comfortable and pleasant in it. The interior decoration should encourage the client to decide to wait for the hairdresser if he came in by chance and doesn’t know whether to stop here or go to another hairdresser.

Tip #7 The lion's share of success depends on the staff

Usually, a practicing master working for hire thinks about the problem of where to start a business in the field of beauty salons. Having set out on the path of independence, he will in any case have to look for additional employees, otherwise he will not be able to achieve profitability. At this stage, you need to show restraint and thoughtfulness in your decisions, because, as you know, personnel decides everything. So, to hire good specialists to your team, you can go in several ways:

• lure away from competitors;
• advertise in specialized media and on the Internet;
• use the services of a recruitment agency.

So, you already have an idea of ​​what stages you will have to go through in order to organize your own, perhaps a small hairdressing salon for starters. But for this enterprise to be successful, efforts must be made to promote it. In this case, all means are good: word of mouth, distribution of leaflets, advertising booklets in various institutions, advertisements on boards - “in real life” and on Internet sites. Potential clients need to be informed of the location of the facility, work schedule, special promotional offers and bonuses, and contact information.

The services market, like any other segment of it, is competition. In order to understand all the risks and benefits, not only from the point of view of the master, but also from the point of view of the business owner, it is necessary to assess the situation with demand, prices, and the presence of highly qualified professionals in the area where it is planned to open a salon. Only armed with such information can you start fighting for your part of the consumer audience.

Tip #10 Customer always gives preference to quality

Even for a hairdressing salon with minimal investment, located in a modest premises in a residential area or in a rural area, the quality of service delivery should be of paramount importance. The administrator must always be at his best; if necessary, the list of services must be expanded; the skills of hairdressers and other salon workers must be constantly improved.

It's actually not that difficult! Try it, the one who walks will master the road!

Where to start your service business? A good option is to open a hairdresser. Organizing an establishment from scratch, of course, is not so easy. This type of business is not for the lazy.

The material is intended for those who are not afraid of difficulties and are ready to work to make a good profit. The best beauty salon owner is a person who knows the entire process of organizing a hair salon. Many successful business women who became owners of expensive beauty salons started out as simple craftsmen.

Open a hairdresser: where to start

Conduct market research. Find out if there are beauty salons and other establishments in your chosen area that offer haircuts and hair services. Check their level, quality of services, number of staff, operating hours. Your task is to collect more information about your competitors.

Think about what it will be like

Please pay attention to the following criteria:

By price level

During marketing research, you must understand what kind of population lives where your hairdressing salon will be located. An incorrect assessment of the situation can nullify your efforts. There are three types of establishments.

Economy class hair salon

Affordable prices, minimal set of services. They provide men's and women's haircuts, styling, coloring, perms, and manicures. Usually the establishment is located in a residential building or shopping center in a residential area.

Modest premises, inexpensive equipment. The owner receives income from a large number of low- and middle-income clients.

Mid-price hairdresser

Masters of the highest class. Wide range of services. Cosmetologist. Pedicure services, bio-perm, lamination, etc. Prices are higher than in a regular barbershop.

Modern equipment, good repair. Clients: “middle class”, who cannot afford VIP salons yet, creative youth, middle-aged ladies taking care of themselves.

Elite class establishment

For wealthy clients. Excellent design of the room, expensive equipment, professional cosmetics. Masters who have completed internships in well-known companies both in Russia and abroad.

According to the list of services provided

Decide what services you can provide in your establishment. The higher the level, the wider the list of services.

For an economy class hairdresser, the following are required:

• simple men's and women's haircuts;
• model haircut;
• painting;
• perm;
• styling;
• manicure;
• shaving.

For a mid-level barbershop, add:

• lamination;
• coloring;
• bioperm;
• fashionable haircuts;
• braiding;
• artistic painting of nails;
• pedicure;
• cosmetologist services that do not require the qualification of a “dermatologist”;
• sale of high-quality cosmetics for hair care.

For a prestigious style studio, in addition to the above services, the following are required:

• image creation;
• stylist services;
• designer haircuts or the opportunity to bring to life any version of your favorite hairstyle;
• high-quality expensive make-up;
• spa treatments for hair care;
• sale of high-quality styling products, masks, shampoos, balms of famous brands.

By number of jobs

Highlight:

• small hairdressers. Male and female master, manicurist. Sometimes there is an administrator. Total – 3-4 people;
• medium-sized salon: two women's, two men's masters, two manicurists, a pedicurist, an administrator, a cleaner, a cosmetologist. Total – 10 people.

It is not practical to keep more staff. Expensive salons often employ the same number of hairdressers as a mediocre hairdresser. Or a couple more people.

If you are planning to open a cheap establishment, you can significantly save on wages for hired workers by serving customers yourself at first. This is where your ability to handle scissors and a hair dryer comes in handy.

If the owner of the establishment is a renowned master, this fact will only add prestige to the establishment.

By clientele

The higher the price level, the better the service should be. Focus on a specific range of customers:

• Inexpensive hairdresser. Pensioners, children with their parents, public sector workers, schoolchildren, women who prefer to get a haircut quickly and leave.
• Mid-price salon. Ladies caring for themselves, managers, bank employees, youth, entrepreneurs.
• Elite style studio. Owners of large businesses, wealthy ladies and gentlemen, show business stars, glamorous girls who were successfully married.

Practice shows that universal hairdressing salons in the “economy” category are growing fastest.

What do you need to open a hairdressing salon?

Correctly executed documentation and the availability of the necessary permits from government services will help eliminate claims from regulatory authorities.

Business registration

Form an individual entrepreneur (individual enterprise) or LLC (legal entity).

Most beauty salon owners register individual entrepreneurs. Causes:

• faster;
• easier;
• cheaper;
• lower taxes;
• accounting according to a simplified scheme.

Important: (authorized capital, seal, personal account, mass of constituent documents, etc.).

Are you planning to open a hair salon from scratch together with a friend or relative? Then create an LLC. Be prepared to pay for the services of a visiting accountant.

Documents for opening a hairdresser: permitting documentation

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary and epidemiological conclusion.

So, what do you need to open a hairdresser, from documents and permits:

• Before opening the establishment, provide Rospotrebnadzor with a notice of the start of business activity.
• From the fire department. The hairdresser's premises must comply with fire safety regulations.
• The premises itself, working conditions, and all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance with standards and conducts.
• The staff must have.

Taxation

It is up to the entrepreneur to decide which taxation system to choose. Hairdressing salons most often work on UTII or STS. Sometimes they switch to PSN.

Calculate how much income you plan to receive. If the annual turnover is up to 900 thousand rubles, choose UTII. If the turnover exceeds this amount, it is worth purchasing a patent to engage in this type of activity.

Note! The patent system of taxation can only be used by individual entrepreneurs. A mandatory condition is that the number of employees in the reporting year cannot exceed 15 people.

Room

There must be at least 7 sq.m of space per workplace. In economy class hairdressing salons, this requirement is often not met. The master has to work in cramped conditions.

Inconvenience adversely affects the quality of the haircut and the health of the hairdresser. It is hardly worth counting on full return in a cramped closet. Consider this nuance when choosing a room for your establishment.

In inexpensive hairdressing salons, the women's and men's rooms are often located in one large room. Try to separate these zones. Many clients do not want their head in curlers or to be seen by a man in a nearby chair during painting.

Do you think this remark is irrelevant? A survey of women with an average income level showed that they prefer establishments with a separate male and female hall.

The requirements of the sanitary-epidemiological and fire services are as follows:

• it is forbidden to place a hairdresser in the basement;
• a prerequisite for starting work is the availability of a water supply and sanitation system;
• the room must have a ventilation system separate from the rest of the building;
• It is forbidden to paste over the walls with paper wallpaper.

Equipment

Minimum list of equipment and consumables:

• large mirror on the wall;
• 2 chairs for clients of the institution;
• shelves and cabinets for tools and consumables;
• dryer or sink, combined with a chair for the client;
• boiler or water heater flow type.

At first, if you have a room in a small apartment taken out of the housing stock, you can wash your hair in the former bathroom. Instead of dryers, you can use stationary hair dryers. There must be at least 2 of them.

You will need equipment for:

• haircuts for clients (combs, scissors, hair dryers, clippers);
• manicure-pedicure (scissors, napkins, special drying);
• provision of cosmetology services (special chair, table, napkins);
• arranging a hall or room where clients will wait for their turn to the master.

Consumables and equipment are needed: professional paints, oxidizing agents, balms, styling products, clips, curlers, towels, etc.

Advice! Buy a TV, a coffee table, comfortable armchairs or a sofa, a selection of fashion magazines with modern hairstyles. The client should not be bored in the queue.

Staff

People go to "their" master from the other end of the city. Good staff is the key to the success of your business.

Look for professionals, invite talented young people who are ready to work for a modest remuneration in order to gain experience. The higher the level of the beauty salon, the more stringent the requirements for the master.

Here again your knowledge and experience will come in handy, allowing you to assess how promising a particular applicant is for the proposed vacancy.

Minimum number of staff:

• 1 male;
• 1 female master

At first, you may have to perform administrator duties. As your business expands, add a good organizer, cleaner, cosmetologist, manicurist and pedicurist to your staff.

Services

What services can you get in modern hairdressing and beauty salons? From ordinary to exotic:

Among the exotic ones: peeling in a pool with fish, unconventional types of massage, intimate haircut. Such services are provided in designer salons and elite establishments.

Popular and promising areas of activity are to open a children's hairdresser or a beauty salon for animals. Open a similar establishment in a prestigious area for wealthy clients.

How much does it cost to open a hairdresser and payback period

Is it profitable to open a hairdresser? Certainly! The level of income directly depends on your efforts in organizing work and recruiting personnel. If you understand how to interest customers, things will quickly improve. A stable flow of customers will ensure good profits.

Let’s make an approximate calculation of how much it costs to open an economy class hairdresser:

• redecoration of premises: about 100 thousand rubles;
• purchase of consumables with a two-month supply: from 100 thousand rubles;
• equipment and inventory: from 200 thousand rubles;
• staff salaries: up to 60 thousand rubles. (staff 4 people). Set % of revenue for craftsmen;
• advertising events, distribution of flyers and business cards: up to 10 thousand rubles;
• services of an incoming accountant, tax administration: up to 15 thousand rubles. monthly.

Result: about 500 thousand rubles.

Premises in a non-residential building? Looking to buy a suitable area? The costs will increase many times over. Opening your own beauty salon from scratch costs from 2.5 million rubles.

Payback periods depend on:

• good location of the institution;
• staff professionalism;
• level of culture of masters;
• list of services provided;
• competent pricing policy;
• the right approach to advertising campaigns.

How quickly will the costs be recouped? If everything goes well, the numbers look like this:

• a popular hair salon has 20 or more clients per day;
• haircut cost: 180 – 500 rubles;
• daily revenue will average from 3 to 8 thousand rubles;
• monthly you will receive from 90 thousand rubles.

It is possible to “recoup” the invested funds in 2 years. An increase in customer flow reduces the payback period to 1–1.5 years.

The situation is similar with expensive salons. A haircut or coloring in an elite establishment is much more expensive. But the cost of services is also much higher. Causes:

• expensive cosmetics;
• luxury consumables;
• a master with a name who will not work for pennies.

Maintaining the image of an exclusive salon requires constant expenses for familiarization with new products in the world of style, internships for hairdressers in well-known brand salons, and participation in hairdressing competitions. It is necessary to purchase expensive magazines, update the design of the room, etc.

The payback period for prestigious beauty salons is comparable to the situation with cheap hairdressing salons.

During periods of crisis, beauty salons of medium and low price categories survive. The number of elite style studios is invariably decreasing until the economic situation improves.

Discounts, promotions, and bonuses will help attract customers. Customers are pleased with the “service as a gift”, for example, a pedicure for a model haircut at half price. A good idea is a birthday certificate for a certain amount, etc.

Invite a good male master. Consumables are minimal, work speed is higher, the cost of fashionable men's haircuts is comparable to women's. Caring for their image has made many representatives of the stronger sex regular clients of beauty salons. They leave considerable sums there. Please take this into account.

Now you know that opening a hairdressing salon from scratch is possible for those who are in love with their business, who want not only to make a profit, but also dream of making their clients beautiful.

Video about the nuances encountered when opening hairdressing and beauty salons from scratch:

Small and large businesses are developing very actively today. This is due to great opportunities for entrepreneurial growth. The most common area in which you can make decent money is the service sector. This also includes, in particular, hairdressing salons. This kind of business has been thriving successfully for many decades. This is mainly due to the great demand, because almost any person in any country in the world periodically visits a hairdresser. Appearance and beauty play a big role in life. A good, fashionable hairstyle, well-groomed, clean hair is the key to successful communication with other people, work and study colleagues.

Hairdressing salons are especially important for women, since these establishments are a private version of beauty salons. Often, in addition to a simple haircut or hairstyle, other services can be provided: hair coloring, manicure, pedicure and others. Establishments that only practice haircuts and manicures are called economy-class barbershops. Many will be interested, but how to open your own hairdresser from scratch. Let us consider in more detail the hairdressing business, how to organize your own hairdressing salon. But first you need to find out what types of beauty salons exist.

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Types of beauty salons

All beauty salons can be classified into 3 main types. The first includes basic level salons. Qualified specialists with special education work here. The list of services provided here is quite small. It includes hair coloring and cutting. Thus, these are simple hairdressing salons. Such establishments are usually located in a residential area closer to their potential customers, which provides a steady income. The cost of services in such a hairdressing salon is small, prices range from 300 to 700 rubles. The second type is middle class hairdressing salons. The difference from the previous ones is that the price list here is much wider. Additional services include manicure, pedicure, solarium. More experienced specialists in their field work here. She may also have her own store to sell personal care products.

Prices here are also higher, on average - 700 rubles. And finally, the last type is luxury beauty salons. All masters here are of the highest level, often they work under the guidance of an experienced, well-known master in the region, who has certain awards and certificates for his services. All employees are aware of new fashion trends and are able to advise their clients on any issue. Very often the cost of a trip to such a salon ranges from $100 or more.

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Hair salon business plan: documents and permits

For aspiring entrepreneurs and future hairdressers, it will be interesting to learn how to open and organize your own beauty salon and hair care store from scratch. in a small town should include the following provisions: the location of the future institution, ways to establish a client base, a list of necessary documents and permits so that the hairdresser can legally operate, purchase of equipment and care items, principles of planning and placement, recruitment, establishing the operating mode of the hairdresser and sizes wages.

So, first of all, in order to organize your own hairdressing business, you need to obtain permission from the relevant authorities. But before that, you need to register with the tax office as an individual entrepreneur or LLC, otherwise the business will be illegal. In this case, you will need to pay a state fee. It is best to choose an individual entrepreneur, since in this case the list of necessary documents will be smaller, and their preparation will not take so much time. Following this, it is worth obtaining permission from the sanitary and epidemiological supervision authorities, fire inspection and territorial property management. If the premises are rented, then responsibility for fire safety falls on the landlord.

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Sanitary and epidemiological surveillance

Running such a business is not always easy, since it is supervised by the relevant authorities. One of them is Rospotrebnadzor. He exercises control during construction and planning, as well as during the progress of work. The goal is compliance of the plan and project with regulatory documentation. The main regulatory document governing the planning and development of such establishments is building codes and regulations. According to them, the area of ​​the premises should be calculated based on the number of jobs. The first workplace should have 14 sq. m, and for each subsequent one - 7. The hairdressing salon must be equipped with all necessary communications: hot and cold water supply, heating, electricity, sewage system, ventilation and air conditioning.

All equipment must be in good working order.

The required set of premises, according to building codes, must include: a waiting room, a locker room, a work room, a sanitary unit, a staff room, and a room for storing equipment. If your salon has a store, you need space for it too.

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Sanitary and anti-epidemic regime of the hairdresser

In addition to all this, during the work the service will monitor the sanitary and anti-epidemic regime. The requirements for beauty salons are the same as for medical organizations. It's quite simple to implement. Staff clothing must be in triplicate. The first is the worker. The second one is in the wash, and the third one is clean. A hairdressing salon must be equipped with a sanitary facility and a shower, since hair from clothing and the body can only be removed with water. Linen used in work must be made from natural fabrics: linen, cotton. All waste material is collected in a container and processed by boiling and soaking in disinfectant solutions. A sterilizer is used for processing.

Today, hairdressing salons increasingly use disposable products and care items. They are cheap and require no processing. After work they are disposed of. All personnel must have personal medical records and undergo a preliminary medical examination, including all doctors, and undergo tests. It is advisable that the craftsmen work in overalls. Firstly, it will improve the image of the organization, and secondly, it will help to comply with the regime.

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Purchase of equipment and tools

To open your own hairdressing salon and store from scratch and run a business, you need to purchase the necessary equipment, namely: height-adjustable chairs with soft seats, mirrors, a sterilizer, a coffee table and chairs, a clothes hanger, professional hair dryers, dryers, washing machines. hair cutting, climate zones and more. It is important to buy tools along with consumables. The tools you will need are regular and thinning scissors, straight razors with a set of blades, electric tongs, curlers, a set of combs, brushes, and towels. Often craftsmen come to work with their own personal tools, buying them with their own money. This is very beneficial for an entrepreneur, as you can save some money.

It is better to purchase equipment in specialized places. But first, it is recommended to consult with other hairdressers so as not to overpay. All equipment must be in good condition, and in case of breakdown, it must be repaired in a timely manner. The volume of equipment and tools directly depends on the number of working craftsmen.

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Hair salon interior

To run a business from scratch and a store, you need to carefully work out the external and internal interior. It is important to do this so that your clients feel comfortable staying with you. You can contact the designers and ask for advice. It is very important that the establishment has a waiting area. If funds allow, it is better to put a soft sofa or armchairs there, install a TV, put a table with beauty magazines and organize music. All this will create a pleasant environment, and the client will want to visit the salon more often. The color of the room can be very different; you can contact a paint store for advice.

It will be possible to open the hairdresser only after the renovation is completed. No one wants to run a business in a dark and uncomfortable room. A very important point is that it is better to make the floor from easy-to-clean, smooth materials. This will make it easier to handle, and thus the workroom will always be clean.