Sellers tricks. How to resist the tricks of sellers and buy only the things you need. In the fight for red price tags

Imagine: you come to the store, buy everything you need and go home with bags full of all sorts of things, happy and confident that you bought exactly what you wanted.

No matter how! In practice, the behavior of customers (including you) has long attracted the close attention of the owners of large chain stores, boutiques and small shops. Shopping habits are literally studied under a microscope, all in order to convince (read: casually force) us to leave the store with a product that we had absolutely no intention of buying.

What tricks are used to trick customers into spending more than they bargained for? As the saying goes, forewarned is forearmed.

1. Big Cart = Big Spending

Huge carts on wheels are always “parked” right next to the entrance to hypermarkets. At first glance, everything is done for the convenience of customers - rolling a cart is much easier than carrying purchases to the checkout in a basket. However, there is a trick here too. From a psychological point of view, the empty space of the cart causes internal discomfort and an understandable desire to fill it (space) as soon as possible. This is exactly what store owners are counting on: having come for a carton of milk and a loaf of bread, the buyer, as a result, "stuffs" the cart with additional goods, the purchase of which he did not plan.

Advice: Instead of a huge cart, take a basket - this way you can avoid the temptation to buy something extra. And if you came for a package of milk, then you should not take a basket.

2. My light, mirror, be silent!

Huge mirrors in ready-to-wear stores are hung not only and not so much for the convenience of customers. The subtle calculation of store owners is again based on the psychological peculiarity of most people: when they pass by a mirror, they cannot resist the temptation to glance at their own reflection. Of course, there is no such person who would be 100% satisfied with his appearance. The decision comes instantly - you need to urgently buy something attractive! And the eye immediately falls on the orderly rows of neatly hung clothes ... Playing on self-doubt, the owners of clothing stores manipulate visitors, forcing them to make purchases that they did not count on. This strategy works especially well if what you are wearing at the moment looks less attractive than that beautiful thing on the hanger.

Advice: Look at yourself in the mirror only if you are going to try something on. Don't shop for ready-to-wear clothes in wrinkled jeans and worn-out sneakers. Get ready for a date: stylish comfortable clothes, hairstyle and accessories will add self-confidence and help you avoid unplanned expenses.

3. A ruble for a bunch, and in a bunch - three things

Sale of goods in large quantities, it is “only with us: buy three T-shirts for only 299 rubles!” - Another favorite trick of sellers that can cause a buying rush from scratch. Just think: there is no mathematical difference between one T-shirt for 100 rubles. and three for 299 rubles! However, the magic word "sale" and the magic of non-circular price tags do their job - and here we are already leaving the store with three identical t-shirts (even though we only needed one), in full confidence that we made a bargain. In fact, we wasted 200 rubles. and bought two unnecessary things. But even if the difference in price between one product and several identical ones that are sold "wholesale" is significant, think about whether you really need a kilogram of mayonnaise or 1000 "hangers" for clothes?

Advice: Compare prices for one unit of goods and for “heaps”, do not buy more just because it is “cheaper”. In fact, you will waste your money and buy something unnecessary.

4. Everyone to the barricades!

On the way to the checkout, buyers face various obstacles - literally: here and there we stumble upon large containers-boxes with hot goods, allegedly displayed in this way for our convenience. Moving along the store rows and constantly bumping into these boxes with invocative inscriptions “Sale! All for 50 rubles! ”, It is impossible to resist the temptation: you just want to throw some small things into the basket. I immediately remember that the toothpaste seems to be running out, and the soap should be bought, and also the washcloth is so cute, for only 50 rubles. With these thoughts, we make unnecessary purchases. The calculation of the store is simple: no one will go to the appropriate department to double-check the price of a thing taken “along the way” from an advertising stand. The buyer is much more likely to make impulsive purchases if the product, which he initially did not need, is displayed right on the road. Giants like Ikea have brought this idea to perfection: the layout of the premises is designed in such a way that on the way to the cash registers, customers willy-nilly have to go around the entire store and look into each department, and, of course, stumble upon all the stands with inexpensive trifles: toys, shower gels and kitchen towels. Thus, the chances of making an impulsive and unnecessary purchase increase many times over.

Advice: In hypermarkets, look for signs, look only at the necessary departments and shorten the path to the cash registers. At Ikea, take a plan of the room and try to immediately go to the right stand, ignoring the baskets with small things.

5. Cheese at the end of the tunnel

The most common and most sought-after products - milk, bread, cheese - shops are often located in the farthest corner of the room.
The calculation is simple: almost everyone needs these goods, and they are inexpensive, so they are put away, forcing customers who pass by orderly rows of other goods on their way to ordinary cheese to make several more unnecessary purchases.

Advice: Run past packages of chips and colorful candy wrappers to your coveted piece of cheese. And in the same way - back to the checkout.

6. Ah, it’s easy to deceive me - I myself am glad to be deceived

Arriving at a clothing store and looking around the shelves, we unconsciously rush not to the neat stacks of sweaters, but to the hangers, which look a little messy. Our subconscious tells us that it is there that all the most interesting and worthwhile is located - look how the rest of the buyers pounced on the goods! And we have no idea at all that the shop assistants themselves created this little mess on the stand in order to attract our attention. And what about the famous "final sales", "total liquidations" and "discounts in connection with the opening of the store"? This is also nothing more than attempts by stores to get rid of stale goods (and, I must say, attempts always bring results).

Advice: Objectively evaluate the possible benefits from the purchase and do not succumb to the provocations of sellers.

7. And the smell! ..

Shops and restaurants often whet the appetite of customers with delicious smells and enticing advertising slogans. In the markets, hungry buyers are offered to try fruits for free (knowing that after that the purchase will definitely take place); bakeries and bakeries deliberately do not install hoods in the trading floors, making the aroma of baking their best advertisement. Unplanned expenses cannot be avoided.

More recently, I wore a democratic size 46 and could spend several hours a day in boutiques, trying on beautiful little things. I knew how to behave in the store and enjoyed talking with the salespeople who fluttered around me like angels and brought either a blouse from the new collection or chic stretch trousers. We spoke the same language with them and I was sure that if the saleswoman told me that some thing suits me extremely, I believed. I believed recklessly and bought, bought, bought ... Everything has changed since I smoothly (and imperceptibly for myself) swam out of my size 46 and entered the 52nd.

The real story of my purchases or how my eyes were opened

Probably, I still would have continued to listen to the cheerful, lulling twitter of the girls behind the counter and would have continued to communicate with the sellers on the same wavelength, if one instructive story had not happened before my eyes one day.

I went to my favorite store that was just having a sale. I liked the store, the salesgirls too, and I visited here with pleasure when there was something in my wallet. This time I saw some elegant blouses, grabbed several clothes hangers at once and went to the fitting room. It was then that I heard from a nearby booth a conversation between a saleswoman and a customer:

- Oh, how sexy this blouse fits your bust - the saleswoman was filled with a nightingale.

“But it seems to me that she is a little cramped for me,” an aunt of decent dimensions hummed in a bass voice in response.

- Yes, you look, she's slimming you! So your waist looks much thinner - men will not be able to take their eyes off - the girl buzzed, by all means, trying to sell a little thing.

I could not restrain my curiosity and looked out into the common room, where an elephant-like aunt was spinning near the mirror, on which the ill-fated blouse was puffing up. The buttons barely restrained the pressure of a powerful bust, which climbed in all directions, like dough from a pan. On the stomach, the clothes threatened to burst from the slightest movement and repeated all 22 folds of her luxurious body.

- And yet it seems to me that it is a little cramped for me - the lady finally decided on the decision and went to another rack, on which the swimsuits hung. The saleswoman sighed doomedly, but when she saw that the aunt was sorting out by no means cheap models, she was inspired again.

“Look at this one,” she sang again, showing the lady a swimsuit that looked more like a parachute with bright pink ruffles on the stomach and a lush frill stitched at the back. The lady rolled her eyes in admiration and, having tried on the outfit, became like a cheerful cartoon hippo.

- Oh, you are incomparable - in a paroxysm of feigned admiration, the saleswoman wringed her hands. - Look how sexy you look! Yes, I can't take my eyes off you!

Under this chirping, the lady spun in front of the mirror with pleasure and looked at her countless folds that hung from her tight swimsuit. was caught in a bodice with roses, a poisonous green color and strove to jump out of it at the slightest awkward movement.

- I'm taking it! Finally, the lady made up her mind and sailed like a cruiser to the checkout. The saleswoman sighed with relief and exhaled looking at the elephant-like aunt.

- They will eat their asses, on which nothing will fit, but there too! They want to be sexy. Then the girl turned around, noticed me and instantly took a professional stance:

- Oh, how good that you tried on this blouse! See how this lilac color suits you - it slims you!

I've never changed clothes so fast! Handing over a pile of blouse coat hangers to the stunned shop assistants, I dashed out of the store and vowed never to. Never listen to anyone else. But if not for this lady, then I would already be carrying home a couple of unnecessary little things that would be in the closet, like the previous ones, in anticipation of that wonderful moment when ...

How to stop buying unnecessary things

This story made me think and completely rethink my views on shopping. I did an audit in the closet and found that on countless shelves are:

• Two swimsuits that I will never wear because they are hopelessly small for me.
• 4 dresses of unthinkable styles. Why did I even buy them?
• A dozen different-sized ones, bought on the spur of the moment. I wore only half of them once, and the rest remained dead weight in the closet.
• Countless panties (saleswomen pulled them in front of me in different directions and assured me that they would fit and shape the waist and buttocks). At home, I could not pull them even to the hips.

Only a thorough revision, as a result of which you will find a whole bunch of unnecessary things, will clearly show you how much we buy extra.

Oh, and a whole lot of unnecessary junk. After calculating how much money was spent on this, I was horrified and made a plan how to do less shopping and stop buying unnecessary things. I am happy to share it with you, because it REALLY works:

• Never go shopping and boutiques with friends. Refraining from unnecessary purchases can be extremely difficult.
• Buy only what you really need. Sort through your wardrobe, write a list and go!
• A lot of money in the wallet - a lot of spending. Leave cards and cash at home and put in your pocket only as many bills as you plan to spend on this or that thing.
• Have you chosen an item? Did you try on? Set it aside for 20 minutes and go to other stores. During this time, think about what you will wear a new thing with and whether you really need it. As a rule, in half the cases you will not want to buy it.

Using these tips in practice, I manage to refrain from buying and not falling for the tricks of sellers. And believe me, these sales sharks have completely mastered the tricks of communicating with customers. However, read more about this.

Sellers Tricks

Before writing this article, I searched for information on the Internet and interviewed my girlfriends. It turned out that I was not alone at all and many would like to know how to communicate with sellers in order to stop buying unnecessary things. By joint efforts, we managed to identify several, upon hearing which you need to immediately run away from the store, because you are being imposed an absolutely unnecessary thing that will look like a saddle on a cow.

Lovely, friendly, chirping sales girls have only one goal - to sell! Therefore, you will always be on opposite sides of the barricades.

1. “There would be another belt here and you will look just great!”
2. “Summer is coming and you will lose weight under this dress/blouse/skirt.”
3. “Oh, yes, this can be taken in in 5 minutes, but the fabric and cut are great!”
4. “If you tie a scarf, then this thing will look incomparable”
5. “The top button does not fasten? What nonsense! It doesn’t need to be fastened at all, it’s so much sexier and more attractive!”
6. “Buy some slimming underwear (we have it in the next department) and this dress will fit you like a glove.”
7. “But who will see these folds? No one will notice them at all!”
8. “Now it is tight, but it is spreading!”
9. “I took exactly the same for myself.”
10. “Such things are very rarely sold, especially. Take it, you won't find it later!

If you hear at least one of these phrases, feel free to refuse to buy, because these are tricks of sellers designed to ensure that you buy the item you are trying on. Don't listen! You won’t take in, won’t pull off and won’t lose weight, and unnecessary junk, on which a lot of money has been spent, will hang out in the closet until the carrot charm. Well, or until you decide to throw it away. Buy things correctly and do not repeat my mistakes!

Often a person, without realizing it, buys a lot of unnecessary things, although he was going to buy only bread and butter. The reason for this is the tricks of sellers, forcing us to buy us unnecessary things, 11 of which work perfectly for each buyer. In order not to fall for such marketing tricks next time, you need to study them in detail.

The most dangerous tricks

The first thing to note is the large carts that stand at the entrance to the supermarket. The tool has wheels and rolls around the store quite easily, which significantly increases the risk of unforeseen purchases. After all, it is easier to put the goods in a trolley than to carry them in your hands, moreover, more goods will fit. The human psyche is arranged in such a way that at the sight of an empty space, a desire immediately arises to fill it. To avoid such a trap, experts recommend taking a basket, this will reduce the risk of additional expenses.

The second no less dangerous trick of sellers is huge mirrors in stores. Many may think that this is done for convenience, because the store sells clothes, and this is reasonable. No matter how. Passing by a mirror, any person will try to take a look at himself, and as you know, there are no people who are absolutely satisfied with their appearance. And the decision comes with lightning speed - you urgently need to buy something more attractive for yourself. So store owners play on the self-doubt of customers.

1. Appetite awakening

The sense organs are the most active allies of marketers. How many times have they told the world: “Don’t go shopping hungry!” Because the more you want to eat, the more unnecessary you buy. But even if you're not hungry, supermarkets have a range of ways to whet your appetite.

For example, the smell of freshly baked goods has proven itself very well: it tempts the buyer to spend a larger amount. Properly set lighting works well: the products on the showcase look festive, bright, juicy and exciting.

But one of the most powerful ways to induce salivation and the accompanying urge to buy something to chew on is through free tasting samples. Firstly, they smell, beckon and you want to buy them. Secondly, having treated yourself for free, you begin to feel obliged to thank the store. If you didn’t get this sausage at the tasting, you wouldn’t even remember about it. And now it's in your cart. And, of course, in the check.

2. Hypnosis with music

If you heard cheerful music in the supermarket - turn on attentiveness to the maximum. Melodies at a fast pace are launched where it is important to increase the number of sales. Study Using Background Music to Affect the Behavior of Supermarket Shoppers, conducted by the American Marketing Association, proves: energetic music provokes buyers to.

Unconsciously adjusting to the driving pace, we put more expensive goods in the cart, and even more.

On the other hand, slow music is also a trick. Stores specifically select compositions with a rhythm that is much slower than the average heart rate. This forces people to stay longer at the shelves, spend more time on the trading floor and, as a result, buy more. And more by almost 30% - so, in particular, assures an American marketing consultant and author of the book “Brain Out! How marketers manipulate our minds and make us buy what they want.” Martin Lindstrom.

To protect yourself from this influence of music, go shopping with headphones on.

3. Color design

People are drawn into the shops, the walls and the entrance of which are painted in warm colors from the outside: red, orange, yellow. But inside the color situation is changing: cold shades in the interior - blue and green - make buyers spend more. CNN, citing the study How color affects your spending, published in Business Review magazine, states that in stores decorated in blue-green shades, customers leave 15% more money than in those whose walls and shelves are painted in warm colors.

4. Discount cards and loyalty programs

Do you think that discount cards are created for your savings? It must be admitted that this is partly true. But not all. The store saves much more on loyalty card holders for a number of reasons.

The discount card ties you to a specific supermarket

When choosing between two absolutely identical stores, you will surely go to the one where you have a loyalty program.

The map is following you

That is, it gives the store information about your shopping habits. Which meat price category do you prefer? How often do you buy dog ​​food? Do you like chocolate or, say, sour-milk desserts?

Thanks to the card, the supermarket knows everything about your expenses and gets the opportunity to influence them.

If you have ever received individual offers like "Buy 300 rubles worth of chocolate and get a 15% discount", you know what I'm talking about. Of course, the offer seems profitable. But it is beneficial primarily to the store, which promoted you to buy more sweets than you are used to.

The card provokes you to spend more

Many supermarkets earn points for every ruble spent in their network. Later, these points can be converted into money by paying with the accumulated at the checkout. Profitable? On the one hand, yes. On the other hand, you yourself do not notice how the store makes you spend more in order to accumulate more cherished accruals.

5. Lure goods

“Buy 10 pieces for only 100 rubles!” - good old marketing ploy. Many peck at such an offer, as a result, buying more products than they need.

There are also more subtle manipulations. The store offers some popular product at a really good price. For example, meat during barbecue season or a large pack of brand-name diapers. This is bait.

A profitable product is actively advertised in order to get buyers to look into a particular supermarket. But if you already went to the trading floor for meat or diapers, why not buy something else? It is on these related purchases that the store makes a cash register.

The benefit that he loses on the bait pays off with the extra money that customers leave in the supermarket.

6. Complementary products

You walk into the store for a pack of your child's favorite crackers. And nearby on the same rack you find children's chocolate and marshmallows. "Oh, how on topic!" - you think and throw all three items into the basket. This is how combinations work.

Some combos are obvious, such as shampoo and conditioner. Some are thinner, like disposable plastic plates and pretty paper napkins. It seems to us that we decided to buy napkins on our own. In fact, your allegedly spontaneous purchase was predicted in advance.

If your hand is reaching for a product that you didn’t plan to buy a second ago, just ask yourself: “Do I really need this?”

Leinbach Reile, author of Retail 101 and co-founder of the American Conference of Independent Retailers

7. Packaging in which food spoils quickly

Fresh bread is often sold in a paper bag. Handsomely? Fact. But not practical: bread in such a package will dry out quickly, and you will have to go to the store again. This is also one of the marketing ploys. Therefore, after returning from the supermarket, try to repack your purchases so that they remain fresh for as long as possible.

8. Products with added value

Supermarkets play with prices, raising to the eye level those products that are especially desirable to sell, and lowering inexpensive goods that are unfavorable for the store almost to the floor level. The effect of the “magic nine” is widespread, when a product with a price of 199 rubles seems to buyers a better purchase than a product for 200 rubles.

Products that explain to customers why they are worth buying sell well. For example, a product might be labeled "Grown in our area, which means it will benefit our farmers." Studies show Sales of Local Foods Reaches $12 Billion, for similar products, buyers are willing to pay up to 25% more.

Another option is products with recipes that can be prepared from them. They seem more practical to buyers, and therefore the level of their sales is higher.

9. Reusable branded eco bags

Reusable eco-friendly bags instead of bags - a brilliant marketing ploy! Firstly, they are branded: retail chains place their logos on them, turning customers into walking advertisements. Secondly, they make customers feel trust in the supermarket: “Wow, he cares about the environment!” And thirdly, they increase the amount of the average check.

Harvard Business School published a study BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment proving that shoppers with branded eco bags spend more. Imbued with concern for nature, they first give preference to more expensive natural and organic products, and then, already at the checkout, they stock up - as a reward for their own virtue.

10. Checkout counters

At checkouts, marketers place expensive and not always necessary little things: chocolates, jelly sweets in bright packages, ice cream, wet wipes, disinfectant hand gels, and so on. The calculation is that you, tired of making decisions on the trading floor, relax at the checkout and buy yourself (or a child no less tired than you) a reward. And it works.

The little things on the racks at the cash registers can be considered the concern of the store for the buyer: so you might have forgotten that you need wet wipes, but here they are! But if you went back to the trading floor, you would find similar napkins at a price one and a half times lower. It is inconvenient to return, so you buy goods at an inflated price, once again becoming a supplier of the "golden fleece" for stores.

Even in the most trustworthy supermarkets, sellers deceive customers. What you need to know in order not to fall for a cunning trick?

By the age of thirty, Christina from St. Petersburg knows everything about store marketing. The girl went all the way up the career ladder in the field of trade. She managed to work as a cashier, a salesperson, a merchandiser, a warehouse manager, a department head, and even a grocery store director in a well-known chain. Kristina was promised a promotion to regional director, but the girl quit: she could no longer watch how customers were deceived in stores. According to Christina, employees of even the most famous and reliable chain supermarkets have a whole arsenal of ways to get extra money from the buyer or sell almost spoiled products. How it happens - in the material AiF.ru.
Olivier from spoiled food

During her career, Christina has been an employee of five different supermarket chains. When the girl was forced to deceive customers, she moved to another place of work, but the situation was repeated there. Christina says: only one store of a well-known network worked honestly, but could not stand the competition and was closed. After being fired from the food industry, the girl works as a secretary in a publishing house. They pay less money, but you don’t have to watch daily deceptions and your conscience no longer torments you. Having plunged into the shopping world from the inside, now Christina approaches the choice of products in supermarkets very carefully. According to the girl, the most favorite trick of salespeople in stores is to try to sell products that are almost expired or have already expired.

After the expiration date, these vegetables will go to the salad in the culinary department. Photo: AiF / Yana Khvatova

It is difficult for buyers to calculate the required amount of products for the store: sometimes the goods sell out in a matter of hours, and sometimes they lie on the shelves for days on end, and they have to be thrown away. To sell almost expired products, sellers use tricks. Christina warns: it is dangerous to buy ready-made meals in the culinary department. Usually for a salad or a hot dish with a side dish in a plastic container, they take products that no one bought - these products have just expired. They are cut, boiled, baked, packed in containers and put up for sale.
“Chefs take sausage, mayonnaise, green peas, eggs, which are expiring today,” Christina explains. - That is, at midnight, these products will already be expired. In the workshop, everything is cut, potatoes and pickled cucumbers are added - it turns out Olivier. In fact, the products from which the salad is made are expired, but formally, the shelf life of Olivier salad is two days. A note is made on the salad that it can be consumed within the next two days, and put on display. A person will eat a salad of already spoiled products. The same situation is with other dishes - schnitzel, mashed potatoes, aspic. Therefore, you should not be lazy: it is better to buy the necessary products and cook dinner from them yourself. By purchasing ready-made meals, you risk not saving time, but spending money on treating an intestinal infection.

It is better not to take ready-made meals in supermarkets. Photo: AiF / Yana Khvatova

I did not look at the check - I was left without a discount

Sometimes the expiration date is erased on the price tags with products, as if the price tag is simply badly printed. Stickers with advertising are also put in place with an indication of the expiration date, the product is wrapped with cling film: there are inscriptions on the product, but they cannot be seen. The same applies to products that are sold under a 2 for 1 promotion and with other discounts. Most often, the store just wants to sell products that will soon go bad.

This is not the only trick in the 2 for 1 promotion. As a rule, a stand with promotional goods lies in wait for people near the entrance to the store. Happy customers, wanting to save money, put such products in their cart and move on through the store. In most cases, people come to supermarkets not just for bread, but for a whole week. While they are walking around the store and picking up products, they are already forgetting that there should be a discount on some cookies or milk. The cashier punches the goods, "forgetting" to make a discount, and not every buyer will study the receipt. So the store makes double sales.

“When I was a cashier, we were instructed,” Christina recalls. - They said: if we immediately see that the buyer is meticulous, strict, such a "typical professor", it is better to give him a discount - all of a sudden he is from some kind of inspection organization. Everyone else does not need to make a discount. In 95% of cases, buyers did not notice the deception. If a person looked at the check and did not see a discount, he should make a surprised face with big eyes, refer to a malfunction of the cash register and reimburse the cost of the promotion. I did this only once and, although the deception was not revealed, I was ready to sink into the ground from shame. Since then, I’ve been trying to get a discount for everyone, and told the authorities that all the buyers were suspicious, and I decided to play it safe. ”

While the buyer will go around the entire store, he will forget about discounts on goods. Photo: AiF / Yana Khvatova

Took for 50 rubles, struck for 400
From the cash register, Christina was transferred to the section for cutting cheese and sausages. As it turned out, there were some tricks here too. Employees cut food, put it on a disposable tray and wrap it with cling film. In one such package, about ten pieces of ham, boiled pork or cheese. Sometimes at home, opening the package, the buyer finds a piece of cheap sausage among the cuts from expensive sausage. Few people pay attention to such a trifle. “There are twenty pieces of expensive salami on one tray,” Christina says. - Instead of one circle of expensive sausage, supermarket employees put a piece of cheap one. For a person, this is an ordinary accident, and shop workers sell a stick of cheap sausage in one day for ten times more than its cost.
Now Christina, taught by her experience, chooses products with great care. In her opinion, anyone can avoid shop fraud if they study the price tags and the product itself: mindfulness is the key to a whole wallet and health! This ability is especially useful when buying vegetables by weight. Expensive products are specially placed next to cheap ones. Different vegetables lie in several rows, and large price tags simply do not fit above them. Often it is simply not clear which price tag refers to what. Nearby there may be two price tags with the same name - tomatoes, for example. Only some are sold for 400 rubles per kilogram, and others for 50. And it’s not a fact that you can guess which of the tomatoes are expensive and which are cheap - in the upper tray or in the lower one. In order not to overpay, you do not need to rely on intuition: it is better to check with the hall employee.

Sometimes it is difficult to understand which product a particular price tag refers to. Photo: AiF / Yana Khvatova

"Shopping for groceries like a car"
It also happens that the numbers on the price tags do not correspond to reality at all. The actual price may be higher than the declared one by 20 or 30 rubles. In such cases, supermarket employees respond that they did not have time to change the old price tag. In this case, no one will return the difference in money to you. Sometimes the scales in the hall can be deceiving: to make sure they are working, weigh milk in a liter bottle or a kilogram bag of sugar.

Scales on the trading floor can be deceiving. Photo: AiF / Yana Khvatova

You should also be careful with frozen goods. Inspect the meat carefully: if it has smudges or stains, then it is re-frozen. Usually such meat is taken for cooking by employees of the culinary department. The excess defrosted meat is put back in the freezer. Re-frozen foods are not only not good for the body, but also harmful to health. It is in such food that dangerous bacteria are most often formed. Vigilance must also be maintained at the checkout - do not be lazy to look at the check and check its correctness. If you take a large amount of one type of product, you may be deceived. For example, if you have twenty sachets of cat food in your basket, the cashier may count one more.

“With the help of all the tricks, the average buyer is on average “cheated” in the amount of up to five thousand rubles a month,” admits Christina. - I advise all people to take the purchase of products as seriously as buying a car. Then both health and wallet will remain intact!