Creation of an animation studio. Business model - licensing.
I am looking for an investor in the animation business - animation.
An investor - a partner who is ready to participate in the formation and development of a business.
The business is under development (there are images of characters, a script, a business plan)
The business model is licensing.
Sale of licenses to manufacturers:
TV channels
Toys
Printed products (books, coloring books, magazines, calendars, etc.)
Gaming products (educational games - board games, etc.)
Computer games, gaming applications for mobile phones and tablets.
Games for social networks
Food,
Clothes, shoes,
Stationery,
paid subscriptions on youtube
Payback period is 2-3 years.
The required investment amount is 15 ml. rubles (season 52 episodes)

Current state

The business is under development (there are images of characters, a script, a business plan)

Market

Now the animation market in Russia is at an early stage of formation. It began to develop actively only in the last 10 years. And before the 90th year, it did not exist at all. In Russia, there are many studios of small formats that arose on the basis of the Soviet animation school.
According to the Ministry of Industry and Trade, the annual growth rate of the licensed market for children's goods is about 15%. At the same time, a number of segments are growing faster, for example, toys - 30% per year. If we talk about the media segment of the children's goods market, then there are 3 major players on it - Smeshariki, the Melnitsa and Animaccord studios, the Walt Disney transnational corporation and more than 1000 different companies: brand-making companies, computer game developers, small animation studios.

Problem or Opportunity

There is a shortage of Russian-made animation products on the Russian animation market. What is on the market at the moment is not enough to compete with the Western market.

Solution (Product or Service)

New players will strengthen the market and create healthy competition.

Competitors

Ricky's company (Studio Petersburg) - Smeshariki, Malyshariki, PINCODE, Tim and Tom series.
Studio Airplane - series Fixies
Studio Animaccord - series Masha and the Bear
Studio Mill - TV series Luntik, Barboskins
Disney

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The easiest way to open a children's studio is to buy.

But if you still want to do it yourself, we offer you step-by-step instructions from a SandLand expert.

Business on children has recently become more and more popular. There are several reasons for this - firstly, the trend for the early development of children captures the minds of an increasing number of parents. Almost from the very birth of a baby, mothers and fathers think about how to develop the creative abilities of their child, how to make him smarter and more educated, how to contribute to the full and multifaceted development of the individual.

This issue is especially acute for parents of children aged 3 to 5 years. It is at this age that any parent tries to invest the maximum in the development of the child, enrolling him in various sports sections and creative circles, schools of dance, music, etc. If a few years ago the number of proposals to spend children's leisure time with benefit was limited to sections and circles of city centers for children's creativity, as well as specialized art, music and choreographic schools, today the situation is changing radically.

Now the industry of children's leisure and early development is represented by private children's studios, which offer more competitive services compared to municipal institutions. Moreover, the very approach to children, their development and education is fundamentally different from the usual approach of the "Soviet" school. In such children's studios, the goal is not to make Tchaikovsky or Maya Plisetskaya out of a child by any means, even against the desire and capabilities of the child himself. Children's studios use a more loyal and flexible approach, teach in a playful way, develop creative abilities without judgment or coercion, taking care, first of all, of the moral and psychological state of children.

Another reason for the popularity of the business on children is that the sphere of children's services is quite rich in business ideas that can be implemented with minimal investment and a great desire to work for yourself and develop your business. Naturally, at the initial stage of the children's studio, you will have to devote a lot of time and effort. But at the same time, a children's studio as a business can combine both profit and satisfaction and pleasure from activities.

The very idea of ​​a children's studio business, as well as most business ideas related to children, primarily attracts women, especially young and active mothers who completely rethink their lives after having children. That is why the majority of the owners of the children's studio are women. It is they who, after the birth of a child, themselves face needs and problems for the solution of which they themselves would not mind paying. But having not found an option suitable for certain criteria (comfort, location, level of service, direction or pricing policy), they decide to open their own business.

Read on to find out what needs to be done to open your own children's studio, how to start a business with children step by step and start earning and developing.

Investment size

A children's studio is a good option for a novice businessman, including for the reason that investments in opening it are quite small. This is an extremely important parameter for the first business.

With a certain resourcefulness, when opening a children's studio, it is quite possible to meet the initial investment of 200-250 thousand rubles. Although, of course, the amount will largely depend on how much the rent of the premises will cost, how much you will spend on repairs and equipment, what consumables you will purchase, what kind of teachers you will hire.

Calculate all the expected expense items and, just in case, put in a little more money to start than you need. This will allow you to relatively painlessly survive the first months of the crisis, when the pool of clients is just recruiting.

Where to get money?

But even a small amount of money for the initial investment needs to be taken somewhere. The ideal source of investment is your own savings. By investing your money in a business, you will significantly reduce the risks, and there will be much less stress: no debts that need to be repaid with interest, no additional monthly expenses (and they are already high for a young business), no credit obligations hanging over you sword of Damocles.

But not everyone has the means to start. But almost everyone has relatives and friends who can be resorted to. Although there is still a risk of spoiling the relationship.

But a bank loan is a last resort. It is fraught with overpayments, and even recently banks are not particularly willing to issue loans. If you are going to invest very little money in a small business, you can use a credit card that gives you the opportunity to pay no interest if you manage to return the money within three months.

You can also count on government assistance in the form of a subsidy. Practice shows that it is quite possible to receive material support from the authorities. But for this you will have to be patient: from year to year, the procedure for obtaining funds is becoming more and more difficult.

It is especially difficult to get a grant in big cities, and the bureaucracy is to blame. Even if you are full of enthusiasm, it can completely evaporate in the process of collecting all the necessary documents. And the chances of getting financial support from the state are not one hundred percent.

In small towns, the situation with obtaining funds is somewhat easier. But regardless of the size of the city, there are still certain risks. Even if the grant for your project is approved, you may not see the money. There are cases when businessmen are simply deceived.

Step-by-step instruction

After you have identified the demand for your studio and found the money to open it, you need to think over the corporate identity. This is important for any business, there can be no exceptions here. Even the smallest project should not give the impression of a "sharashka office", people should understand its significance. To do this, they need to see that the project is thought out "from and to".

Remember the famous phrase “as you call a ship, so it will sail”? It is perfectly applicable to the business of a children's studio, therefore, first of all, you need to choose the perfect name and come to grips with corporate identity. And it is not at all necessary that the latter will cost you a fabulous amount.

Personal experience

I started with thinking about the corporate identity. To do this, I had to resort to the help of a designer. I found him among freelancers, wrote those. task on which he relied during his work. A good designer charges 15-10 thousand rubles for development. No need to spare money for this, especially since the amount is not so great. But people will see how attentive you are to details, they will appreciate your approach to business. A single corporate identity that is used everywhere - on business cards, flyers, etc. - inspires more trust among customers and promotes recognition of your studio.

The interior of the studio should also fit into the canons of the corporate identity, so it is important to think it through to the smallest detail. Only after you decide on the image of the future studio, you can start purchasing building materials and repairing the premises.

After the repair, it is time to purchase equipment. What kind of equipment it will be depends on what your studio is doing. In my case, I had to purchase ordinary tables and special tables for sand rice, a camera, a projector, a projection screen.

Equipment prices will vary greatly. For example, a small children's table can cost 1 thousand rubles, or maybe 8 thousand. You choose. Just remember that the most important thing is that the tables correspond to the minimum indicators, and the presence of golden legs is the tenth thing. The same, in principle, applies to any other equipment.

The amount of equipment depends on how many children will be studying in your studio at the same time. We have everything designed for a lesson with six kids. This is the optimal number of students, since it is with this size of the group that the teacher can pay sufficient attention to each child.

As for the choice of equipment suppliers, a lot depends on the city of opening. It is easier to find a supplier that is optimally suited to the parameters in a big city.

The larger the city, the greater the choice of equipment.

For a studio in a small town, most likely, you will have to order everything on the website. This may delay the process somewhat or lead to unexpected results.

If we talk about the criteria for selecting suppliers, the main one is the ratio of price and quality. No need to rush to low prices! Decide what quality equipment you need, understand the indicators and technical characteristics. This will have to be done in order to understand whether you are buying good equipment. And only after everything becomes very clear with the characteristics, you can compare prices from different suppliers.

It is advisable to choose monopoly firms that are engaged in the production of one type of equipment. For example, only projectors are produced.

Often those involved in the supply of equipment are ready to provide consumables. At least that's how things are in the field of sand painting.

Finding suppliers of both equipment and consumables is getting easier every year. In our field, demand is constantly growing, so more and more companies appear. And you can access them online.

If you are opening something fundamentally new, there may be difficulties with suppliers. If finding them is already quite difficult, you can try to make the equipment yourself. However, there is a question of quality here.

After the consumables and equipment have been purchased, you need to start thinking through the methods of working with children and the working hours of the studio itself.

In our studios, the lesson lasts from 45 minutes to an hour, depending on the age of the children. For a longer time, it is simply difficult for kids to concentrate on one activity.

We work with children mainly on weekday evenings or weekends. During the week, the schedule is thought out so that it would be convenient for parents to bring the children after the end of their working day or the child's stay in the kindergarten. And on the weekends there are mostly children's parties.

Another important issue is the selection of personnel. In fact, choosing a good teacher is by no means easy, if only because some of the criteria may not always be unambiguously advantageous. For example, extensive work experience and an extensive track record are not a guarantee of quality. The main thing for a teacher is a sparkle in the eyes. If a person has the desire and enthusiasm, if he is interested in implementing his ideas, you and this person will go far.

It is important that a person wants not just to work, but to be part of your company.

Requirements for the placement of a children's studio are not as strict as, for example, for catering. However, there are certain rules here too. First of all, you need to determine where to rent a room.

Of course, transport and pedestrian traffic is a completely optional criterion for you. But climbing into the wilderness, to which it takes three hours to go from anywhere in the city, and then another 5 kilometers on foot, is a bad decision. A children's studio should be available.

Check if it will be convenient for customers to get to you. It is important that the studio is not too far from public transport stops. At the same time, parents should be able to travel by more than one route, preferably from anywhere in the city without a transfer. Convenient access roads for those who will bring the kids in their own car will not be superfluous.

But as for the part of the city where you will work, you are free to choose. Suitable for both the center and the sleeping area. Especially new buildings, where many young families with children live. If it is very difficult to decide on a place, try again to resort to a poll. Parents will be happy to vote on the social network for the most convenient option for them to place the studio.

Advice

From the point of view of reducing the cost of premises for large cities, a good option is sublease. But you need to choose your "neighbor" wisely. A children's studio on the threshold of a grocery store will cause nothing but bewilderment. Choose a business in a related industry, such as a toy store or a private garden.

Shopping centers are very well suited for hosting a children's studio, many of which today have special “children's floors”. However, it is important that such a shopping center is not too noisy. The child should be able to work out without being distracted by any extraneous sounds.

Don't forget to provide comfort for parents as well. Many of them may decide that it does not make sense to leave somewhere for 1 hour, and they will wait for the end of the lesson here in the studio. Therefore, the studio should have a kind of waiting area with comfortable sofas, magazines and other things that help to comfortably wait for the child. This, of course, will force you to take up additional space and increase the cost of rent, but it's worth it.

Speaking of square. It will depend on whether you plan your training studio to hold events and birthdays. In this case, you will need both an area for classes, and an area for recreation and games. Ideally, they should be separated. Minimum studio area - 20-30 sq.m.

As for the requirements for repairs, everything is quite simple here. So far, there are no SanPins regulating children's studios, which means that no one will fine you for the lack of tiles or linoleum instead of carpet.

The most important thing is to comply with fire safety standards. Your landlord should be responsible for this. Although it’s still better to double-check if there is a fire alarm in the room, if fire extinguishers are out of order, etc.

The documents

An obligatory stage of opening any business is its legal registration. When opening a children's studio, you have a choice between an individual entrepreneur and an LLC. It will be easier to work if you register as an individual entrepreneur. In this case, you will be able to choose a simplified version of tax reporting and will be able to keep records on your own. But when opening an LLC, you cannot do without a professional accountant.

The best option for a children's studio is a "simplified" one with a tax of 6% of income.

Opening checklist

Is it profitable to open

With good performance, the children's studio pays off quickly enough - in 3-4 months. To achieve such a result, you need to look for additional ways to increase profits, for example, by holding children's holidays.

But keep in mind that clients can be different. Parents who are ready to spend 25 thousand rubles on a children's birthday can come to you, while the cost of the holiday in your price list is 10 thousand rubles. In such a case, you need to be able to offer your customers additional services. For example, introduce a paper show, which is now gaining popularity, or add quests for children to the program.

To increase profits and shorten the payback period, you can also conduct field workshops and even team building for companies, if your activity allows it.

In addition, you need to be able to reduce the costs of your studio. The main costs are for salaries and rent. In addition, from time to time you have to update some interior items, for example, children's stools, as well as spend money on consumables. In terms of savings, you can reduce costs primarily by reducing rental costs. For example, you can use the same sublease.

Beginning entrepreneurs often face the question of what pricing policy to pursue. A children's studio is exactly the case when the main criterion for the formation of your price is the prices of competitors. However, it is not at all necessary that we are talking about direct competitors. Take a look at other leisure facilities.

At the very beginning of work, you can dump. This will attract customers.

Dumping helps a lot when used correctly, but using it all the time is not an option. The client has the thought: "The cheaper, the worse." As a result, he begins to doubt the conditions provided in the studio, the competence of personnel, etc. In a word, one must be able to deal with dumping, it is important not to overdo it here.

Personal experience

In our studios, opened in different cities, there are different prices. The average cost of a master class in small towns is 250-300 rubles, in big cities - 600-700 rubles.

Different rates apply for long-term programs. A monthly subscription for four classes costs 1860 rubles.

Organizing the work of the studio is a rather difficult task, since many nuances will have to be taken into account, both for regular classes and for additional services. In order for the studio to work in plus, it is necessary that you have 6 groups of 6 people. But it is important not to forget about additional services. There are three types of services in our studio: developmental classes, children's birthdays and family workshops.

We have regular group classes on weekday evenings. We try to make sure that two groups of each age have time to work out per week. In total, we have two groups in each (one of the three) age category. The kids come to us once a week, the day off at the studio is on Monday. The schedule is floating. In many ways, the reason for this is that young children often get sick.

As for classes, it is important to make every effort to make the client permanent. It is important to make sure that he goes through the program to the end. This is facilitated by a well-designed methodology. We teach children to draw from scratch. It takes 1 year for babies to achieve certain successes.

At the end of the year, we have the opportunity to switch to a more complicated program. According to statistics, 70% of the children studying with us come in their second year of study.

The family workshop is designed to bring parents and children together. As a rule, classes are held for two, for example, mother and child or father and child. Children and parents gather in a small group and work together on creativity in such an interesting format.

One of our main services is children's birthday parties. This format is in great demand, it is very relevant in the market. Here it is important to think over the entertainment program, to make the event interesting, including through the involvement of animators.

Holding children's birthdays is a weekend activity, since parents have the opportunity to bring their children to the holiday only on weekends. Our peaks are on Saturday, on this day we can spend three birthdays.

Each of the services provided should be tried to develop as much as possible. How successfully the services work can be judged at the end of the month. If a service does not bring the desired effect, all efforts should be thrown at its promotion.

Business and Finance

Create an animation studio. And become a professional animator

Now, as well as in the future, the direction of CG will be in great demand. And therefore, right now we need to start recruiting a creative team, unite together, share knowledge and develop each in its own direction. So we are four young people and after graduation we want to open our own company and start making money on animation. It is quite difficult, but at the same time very interesting. You will have to learn a lot: drawing, animation, programs, master perfect English. We have an artist, a fashion designer, a special effects master and I am an animator. And in order for your cartoons to start showing on TV, you will have to work very hard. All big companies started small and we need to start somewhere too. Subscribers and readers who are also crazy about animation and infected with creative enthusiasm, please do not pass by and support us on this difficult path, and maybe start moving up with us. Forward to the dream and not a step back!

Termination Criteria

Work in a studio after graduation and develop professional skills

Personal Resources

Computer graphics studio, creative team

Drawing set, books and video courses, computer and graphics tablet

Hungry enthusiasm and desire to achieve your goal

How to open an art studio with a net profit of 220 thousand rubles

The birth of a child forced Moscow-based graphic designer Natalia Terenina to take a different look at her professional fulfillment: she decided to leave her job and find a more creative and inspiring occupation. At first, the girl wanted to open a cafe on the island of the shopping center, but her fantasy went further, and Natalya created her own art studio and the Gryadki-Pryatki cafe. The entrepreneur told Thirst about how she went from employee to entrepreneur and what helped her earn positive customer reviews.

creative perfectionism

From childhood, Natalya Terenina was a creative person: she was fond of applied arts and needlework, embroidered with beads, ribbons and satin stitch. After school, she entered the Humanities and Applied Institute at the Moscow Power Engineering Institute with a degree in graphic design. After graduation, the girl got a job in her specialty, then became an art director and at the same time went to developing creative courses: compositing, 3D modeling, Japanese porcelain modeling, Luneville crochet embroidery.

Natalya Terenina: “I felt that I needed to somehow implement my creative ideas: at work I experienced stress, fatigue, responsibility, fear of letting me down, an eternal deadline. Although I worked in my specialty, I understood that this was not mine and I would not last long in this mode. I was thrown from side to side: no matter what courses I went to, because I quickly cooled down. I understood that in the new chosen direction I would not become the best, and I am a perfectionist.

The businesswoman notes that she cannot boast of a fascinating story of the origin of the idea of ​​the art studio "Beds-Hide and Seek". It all started with a banal motivation: to prove to loved ones that, being a wife and a young mother, she can do something worthwhile. After the birth of the child, Natalya thought: to return to her old job or to move in a different way? The desire to work for herself without prejudice to her husband and child won. The upbringing of her daughter helped the girl to understand that the topic of organizing children's parties was close to her: she liked to come up with design details - from invitations to napkins.

Limitless creativity

The young mother did not sit idle during the decree - she wanted to be useful. Natalia freelance - designed websites, developed logos, booklets, leaflets, corporate identity of the company. After some time, I realized that it was time to act, and decided to develop a project for my cafe on an island in a shopping center. The cafe was supposed to prepare and sell freshly squeezed juices, baked goods from healthy products, handmade sweets from natural juices; there were tables in case mothers wanted to enjoy drinks not on the run, but to keep the children busy with some kind of creative task.

Natalia Terenina: “The idea of ​​the project was born, but I couldn't formulate it. I knew that I wanted to do something with my own hands, to create “beauty”, but I had no idea that my future activity would be connected with children. Together with my friends, we came up with the name for the project: we had a brainstorm and settled on the laconic name "Beds", which reflected the concept of the future brand, namely, a healthy "dacha" lifestyle. But circumstances and conditions have changed, it became possible to equip the whole family space, and not a separate rack.

A larger project, where “spectacles” were added to the “bread”, was called “Hide and Seek Beds”. The second part of the brand reflected the other side of the activity: the organization of children's holidays, show programs, games, competitions, animation, decor, creative and culinary master classes. The path from idea to project implementation took more than half a year: at the end of 2015, Natalya started developing a corporate identity, and her friend developed a design project for the studio. By April, the girls had completed the repairs and officially opened the art studio and the Gryadki-Hide and Seek cafe.

Action instead of reason

Since Natalya Terenina had no experience in starting a business, she consulted with friends and relatives who helped her resolve all formal issues. The entrepreneur did not choose the premises - she adjusted her project to the existing one, and relatives gave the funds for the start.

Natalya Terenina: “At first, I was terribly afraid that I would not justify my hopes, let myself and others down, and would not be able to return the funds received. But the support of relatives and my stubbornness helped. I didn’t have a way back, I didn’t think about competitors, but I just did everything 100%. I was frightened by the lack of knowledge of accounting and doing business in general, but my acquaintances advised me, and I quickly learned, quickly delving into the essence of the matter.

The owner of the garden-pryatki studio advises not to be afraid to make mistakes - they only make you stronger. It is important to believe in yourself, but not be naive: it is not a fact that customers will pour in to you immediately after opening, you need to earn each client with honest work, performance of services above expectations, diligent attitude to business. Give more now and you will receive more in the future.

Natalya Terenina: “Learn constantly - any knowledge can be useful in business. Make a clear business plan, develop a strategy, look for like-minded people - at least three people. You will have to become a man-orchestra in order to understand all business processes: to be able to reduce all the numbers so as not to go into the red, to recognize people - the full responsibility for the business is still on you. Working with children requires a serious approach and responsibility, readiness for emergency situations, stress resistance. If other people’s children annoy you, you don’t like that the client starts writing three months before the organization of the holiday, you don’t know how to pull yourself together and solve problems in force majeure, then this business is not for you.

Above expectations

Today, Gryadki-Hide and Seek is an art studio and cafe where the whole family can come, a unique space for creative experiments, where courses, seminars and master classes are held. You can celebrate a child's birthday in the space: the studio staff will develop an idea, write a script, prepare a menu and decor, entertainment for children and parents. Two years of stable work helped to earn a good reputation and fame. In Moscow, there is a lot of competition in this area among holiday agencies that mainly work on the road, restaurants and children's entertainment centers, and family spaces.

Natalya Teterina: “We always do more than what is prescribed in a dry contract. We work individually with each parent, and even if the theme of the holidays is the same, because certain characters are in trend with children, the holidays still turn out to be different thanks to the careful, attentive, patient attitude towards each family. Tired, sweaty children are an indicator that there was a bomb-incendiary animation.

Components of a successful birthday at the Gryadki-Hide and Seek studio:

• interesting program, games and fun;
• attentive and talented animators;
• creative master classes;
• the culmination of fun is the removal of a birthday cake prepared by our own confectioner;
• the atmosphere of magic, thoughtful details and decor.

Recipe for success

The studio's clients are preschoolers aged 1-6, schoolchildren aged 7-11, teenagers aged 12-15 and their parents. The first customers did not come immediately: someone was passing by and accidentally stumbled upon a sign, someone read a leaflet, someone saw an advertisement on the Internet. Word of mouth worked best: the Gryadki-Hide and Seek team participated in thematic exhibitions and fairs, organized holidays for mothers with a large number of active followers on Instagram, and collaborated with the media and bloggers.

Natalya Terenina: “How difficult is it to fight for a client? It’s easy, if you do your job 101%, treat your customers with love and attention, then you won’t have to fight for it. On the contrary, he will wait for you, so that it is you who will render him a service.

The key to a successful business, according to the entrepreneur, is not only a special attitude towards customers, but also a team of like-minded people. Natalya did not manage to find professionals in her business right away - there were also disappointments. But experience and time helped to find responsible, attentive employees who love their work, children, sincerely want to give the child a holiday, and not just work out the event. Natalya advises not to evaluate a person only by a resume, you need to immediately “throw” him on a holiday and see him in action.

At the beginning of a long journey

The idea of ​​packing a business into a franchise did not come to the owner of the Gryadki-Pryatki brand right away - people themselves began to find out how to open such a space. The team has only recently launched a franchise, and now negotiations and approvals are underway with potential partners. Under the brand name "Beds-Hide and Seek", an entrepreneur can organize an art cafe, a children's center, a family studio. The company's specialists will consult, analyze the market, select contractors and premises, draw up documents and bring to the first transaction.

Natalia Terenina: “We will try to make things easier, to remove all the fears that I originally had. Of course, the success of the business will depend on the diligence of the franchisee himself, and we will help you take the first steps, protect you from the mistakes that you yourself made. Gryadki-Hide and Seek is a business that is suitable for the fair sex and couples who dream of organizing interesting holidays and events for children in their own family studio, developing unique projects and earning good money.”

The plans for the development of the company include the sale of franchises and the opening of their own studios in Moscow, entering the market of souvenirs with branded characters: negotiations are underway with the Pinup brand on the release of badges, T-shirts, mugs and lamps are produced together with Gift for Baby, there is a desire to create short cartoons with brand bunnies.

"Hide-and-seek beds" in facts and figures

Year of brand creation

Opening a family space

Starting investments

From 800 thousand to 1.2 million rubles.

Room area

From 100 sq. m.

Minimum staff

2-3 people for the first time: customer service manager, decorator, confectioner (it is not necessary to keep on staff). The first two functions can be performed by yourself at first. Contractors for animation and show programs, photographer.

Monthly expenses

From 180 thousand rubles.

Monthly income

From 400 to 600 thousand rubles.

Net profit per month

From 220 thousand rubles.

Payback period

14 months.

Average number of clients per month

On weekdays - 5-15 children in various creative and preparatory courses; from Friday to Sunday 3-5 birthdays for 3-4 hours for 7-15 children and 7-15 adults.

Average check

Holiday complexes - from 18 to 42 thousand rubles, the average check for a birthday is 20 thousand rubles, 800 rubles / 1 child - a master class.

Seasonality, peak attendance

Festive events, birthdays, creative workshops, training sessions are held all 12 months of the year.