What products are profitable to trade at retail?

The thought of starting your own business sooner or later visits any ambitious person. Before deciding to open your own business, a number of questions arise: will it work out, what needs to be done for this, and what is the best thing to do?

As a rule, a beginning entrepreneur does not have a lot of funds at his disposal. But, even in this case, you can choose from a wide variety of niches in which you can create a large, prosperous company.

Recently, the trade sector has been developing very actively. Really. Residents of large and medium-sized cities are already accustomed to the fact that at almost every intersection they can buy everything they need. Now a trip to the store does not have to be planned as a grandiose event that requires a lot of time. There are small retail outlets at every step.

Market or shop

Trade can be carried out in two types of retail outlets - in markets or in stores.

The advantages of the first one come down to the fact that there is always a high traffic flow of potential customers. Indeed, especially on weekends, a lot of people go to markets. The product in demand will sell out quite quickly.

To open a retail outlet in the market, you must obtain permission from the administration and rent a pavilion or counter.

As a rule, consumer goods sell best in the market. You should not offer customers very expensive, branded or exclusive items. A market is a place where a large quantity of goods is sold at a minimum price.

A store is a slightly different type of trade. Stores can be opened in shopping centers, hypermarkets, in separate premises or on the ground floors of residential buildings. The store will not be able to provide high traffic, especially at the early stage of doing business. At the same time, there will be more customers in the store who purposefully came for this or that item.

Accordingly, the sales level will be much higher. In addition, the store can be opened for any category of customers. There may be economical goods at minimal prices, goods for the middle class, or expensive exclusive items. When opening a store, you should at the first stage decide on the focus and draw up a psychological portrait of your customer.

When opening a store, you should remember that to attract customers you will need much more money for advertising. Only in this way will customers learn about the new outlet.

It is advisable for stores opened in shopping centers to focus on the pricing policy and offers of competitors. If the store is located in a residential area, the emphasis should be on the residents who visit here.

Products that are always in demand

When opening your first store, you should choose a product that will always be in demand.

This could be food, clothing, shoes, stationery, sporting goods, fabrics, flowers, accessories, household chemicals.

In the modern world, technical innovations - phones, smartphones, tablets, acoustic equipment - are becoming increasingly relevant. The difficulty is that new products appear in this area every month, and models released more recently become obsolete. In addition, purchasing goods for sale will be quite expensive for the entrepreneur.

Grocery stores– perhaps a universal solution with the right location. It is important to study the specifics of the area and look at the offers of competitors. Such a business will generate income all year round. In addition, on pre-holiday dates, you can expect a several-fold increase in revenue with a correctly selected assortment.

Household chemicals necessary in every home. They buy it regularly. You can either open a store with such goods or set up a small department in a grocery store. The main rule is not to store such goods together with food.

Clothing stores and shoes can work on two principles. If you open a store designed for a wide range of customers, you should purchase models and sell them at affordable prices. In this case, you can count on a small check amount, but very regular purchases. Luxury clothing and shoes are much more expensive, but they are sold much less often. Here it is very important to work with the client base, attracting buyers and their friends.

Stationery are in demand all year round. The peak occurs at the end of summer, when schoolchildren are preparing for the new school year. A store can specialize not only in mass goods, but also create a showcase with very expensive offers. In addition, such stores can provide additional services - copying documents, printing texts or photographs. This will help attract an additional flow of customers and increase the average check amount.

Leading a healthy lifestyle is not only useful, but also fashionable. Every year, fitness clubs open in big cities and attract visitors. As a rule, these are people with an income level of “average and above.” Most likely, they will need clothes and shoes for sports. In addition, the store’s assortment can include accessories for exercise, such as balls, rackets, dumbbells, skates, and jump ropes.

Sale of exercise equipment requires a significant investment of funds, which not every beginning entrepreneur can afford. As an alternative, you can run an Internet project in parallel. Buyers will be able to order equipment on the website and receive it in the store.

Many people prefer not to buy ready-made clothes, but to have them sewn to order. It is for them that you can open drapery. Here it is important to take care not only of the assortment of various materials, but also of related products - threads, jewelry, jewelry, locks.

Flower shops work all year round. In the summer they buy bouquets for weddings, the rest of the time the peak sales are New Year, Valentine's Day, March 8th. The price of bouquets arranged by a professional florist can be several times higher than their cost.

Stores specializing in selling seasonal goods are profitable for several months of the year. Thus, a store for swimsuits and sunglasses in the winter can be repurposed into a retail outlet that sells everything for hairdressers.

In a store of any type, you can add related products and accessories. Firstly, this is an additional flow of customers, which means additional advertising. Secondly, this is an opportunity to provide another service to the buyer, thereby saving him from the need to travel somewhere.

Whatever the focus of the store, its demand in a particular region should be taken into account. What sells well in a large city will not necessarily be in demand in the provinces. Goods that are sold out in the northern cities of the country may be left behind in the southern ones.

A well-drafted business plan, regular analysis of all performance indicators, qualified personnel, good marketing policy - without these components, the successful operation of a store is impossible.

Profitable niches for trading: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will definitely be in demand: already known and “promoted” or innovative? Low or high price category? Domestic or imported?

To understand which product to choose for promotion, you should analyze the market situation in various segments, its development prospects, evaluate sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015, real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to Romir research, approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothing, shoes, and other non-food items of daily demand.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Table 1. “Portraits” of buyers

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Refusal from expensive brands (21%), transition to cheaper ones (31%)
"Rationalist"	High income people	They make a list of proposed purchases (29%) and always follow it
"Bargain Hunter"	Women 35-44 years old, low-income citizens, residents of small towns (100-500 thousand population)	They purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, people with low incomes	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Fig. 1).

*Data is presented excluding online orders of prepared food, tickets, digital goods, and wholesale purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). In the average online store, the receipt “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (increase to 160 million)

According to Data Insight statistics, buyer interest has shifted from electronics and household appliances to budget products: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sporting goods, products for animals and children's assortment.

Summary: The market situation makes us think about creating a fairly wide assortment designed for an audience interested in saving money. At the same time, the quality must be acceptable, since competition in the low and medium segments has been and remains high. The sales strategy should be focused on different categories of citizens and take into account their preferred methods of saving.

What do buyers want?

Let's look at what products are profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbes 2016).

Food products: pilaf via the Internet

Food products are classified as essential. Even in times of austerity, buyers will never exclude them from their shopping basket. This means you can take your place in this niche. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store, Plov.com.

Start-up capital - 1 million rubles from their own savings - was spent on furnishing the kitchen and creating a website for accepting orders.

At first, the entrepreneur and his partners sold only pilaf, but in 2015 they expanded the range and began offering sweets, salads, manti, and baked goods: sales increased by 88%. The revenue of the online store in the period from January to April 2016 increased by 2 times compared to the same period last year.

Our immediate plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We have to be where our client is.”

At the end of 2015, I. Ismailov became the winner of the “Young Billionaire School”, held annually by Forbes, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful food. Entrepreneur Alexey Yakovlev noticed this trend and entered into an agreement with the largest manufacturer of steel and ceramic knives, Samura Cutlery. By promoting the products of this company in the middle price category, you can interest amateur cooks in them. The idea has justified itself: today the Samura franchise (TOP 5 in the Forbes rating of 2016) operates 250 points of sale (23 opened in 2015).

The initial investment is 250,000 rubles: it involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold at a 160% premium).

Good vision at a price

The demand for health products is consistently high. This explains the success of Icraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 Forbes rating. Currently there are 130 of its own and 350 franchise points (120 opened in 2015).

Geography of business - more than 100 cities. There are no royalties or lump sum fees. For the start-up fee (1.4 million rubles), franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Most parents consider investing in the younger generation to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's look at them in more detail.

If we talk about the offline format, the franchise for selling creative kits “Orange Elephant” is successfully promoting (TOP 15 in the Forbes rating): 10 of its own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, and decoration. Today it is one of the most recognizable and rapidly growing chains of goods for children, represented in 61 cities in Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant locations opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost anyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features that are worth paying attention to (see Table 2).

Table 2. What is profitable to trade on the Internet?

		What to pay attention to
	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a markup of up to 300%	high competition, including with large online platforms and retail souvenir stores seasonality (high season - from May to August, peak - before the holidays)
	the ability to order delivery of the most popular items - food and filler, which usually have a large volume, so it can be inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	products with a long shelf life, so they are ordered at a significant interval: you will have to engage in active promotion during a crisis, many switch to feeding animals by-products
Hobby items (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collecting items (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby It is not profitable to maintain an offline store on this topic, since the goods are not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	Many people hesitate to purchase collectible goods via the Internet due to the risk of counterfeits goods are not cheap, so demand for them during a crisis will be limited
Goods for recreation and tourism	More and more people are focusing on active and country holidays delivery of large and bulky goods to the apartment is attractive	difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer trusts him and quickly becomes a regular, recommending him to his friends. This must be taken into account when choosing your trading niche.

Most often, when deciding to start a business, people choose trade. This is due to the fact that such activities do not require special knowledge, are accessible to everyone, and with persistence and proper business organization, can bring good profits. Despite the fact that Russia has a huge number of markets, shops and supermarkets, their number has not yet reached saturation. Thus, according to statistical data, retail space per capita in our country is almost two times less than in Western Europe.

When planning to start trading, first of all you should decide on the product that you will offer to customers. You can make money by selling any product. What is profitable for you to trade on the market depends on your preferences, connections and life experience. Without going into details, there are several large groups of goods that are usually offered in retail trade in markets and small shops:

• foodstuffs:
• clothing and shoes;
• household and personal hygiene products;
• goods for renovation and construction;
• tools and household appliances.

Once you have determined your product niche, the next step in starting a business is choosing a location. It is an axiom that the best places are located in the path of human flow - entrance and exit, central passages near parking lots. However, rental prices here are the highest. If you do not have experience and “buffer” capital for the first time, then it is better to start not from the most prestigious places, but choosing a counter in the “corral” is a deliberately losing option.

Trade in food products

Food products are of greatest interest. Indeed, no matter how difficult the economic conditions are in the country, the first problem for the head of the family will always be the task of feeding his loved ones. But for the same reason, competition in this market segment is very high.

If you decide to sell food, you will be forced to compete not only with your neighbors at the counter, but also with supermarkets and retail chains. Naturally, your financial capabilities cannot be compared with Pyaterochka, Magnit or Auchan.

What can you trade profitably on the market in such difficult conditions? The answer is very simple - the same thing that these network giants sell, but offer the buyer something that these giants cannot offer. How to survive and succeed in such conditions. It should be understood that when trading, for example, eggs produced even on your own farm, you cannot offer lower prices than in retail chains. The secret is to create your own circle of buyers. It is well known that buyers most often prefer “their own and trusted” sellers, even if their prices for some goods are higher than those of their neighbors.

It is necessary to establish informal relationships with customers. In this case, they can give you their phone number to message you about a special or cheap item. You just can’t abuse such contacts. Intrusiveness can play a cruel joke on you. Consider the specific characteristics and needs of your regular customers. Such contacts are very useful on the eve of major holidays.

The main task of a novice entrepreneur who does not yet know what to trade on the market is to conduct research, study supply and demand and make a choice.

The state helps the unemployed who are registered at the labor exchange and provides them with free funds for business development. In addition, now it is not a problem to go to the bank and get money there. After the future entrepreneur has decided on the sources of funds, it is necessary to agree on renting a place on the market and choose a suitable product for himself. Not everyone makes the right choice; out of 10 beginners, only 1-2 trade successfully.

The choice is actually very large, but often we see the same thing in the shopping malls. Most often, new entrepreneurs, having noticed what sellers who have been working for many years are selling, want to emulate them and copy the range of products they sell. This is a big mistake. The fact is that if, for example, the number of meat traders increases, the number of buyers of this product will not change. Before your appearance on the market, there was a certain balance between the number of retail outlets selling a certain product and the number of buyers of this product. you will only join the existing flow and, without having regular customers, you will receive only a small share of the revenue. The income may be so small that there is not even enough money to pay rent for the premises. In addition, most likely, sellers of this product will treat you unkindly.

Three reasons why buyers go to the retail market:

1. You can find any product here.
2. Here you can bargain (ask for a discount).
3. There is a trusted seller for every product here.

Selecting a product to trade on the market depending on demand

It is necessary to cling to the first point and understand what product is missing on the market. Look around, pay attention to which places a large number of people gather and why, see how many points with similar products there are. Determine what is the reason for the great interest: the uniqueness of the product, its quality or the professionalism of the sales consultant?

If you notice that a certain product is not on the market, carefully ask if anyone has tried to trade it.

Under no circumstances should you trade a product that only you like. This will only have a positive impact on the admiration with which you advertise the product. Each person has his own unique taste, but to become a successful trader and make a large number of sales, you need to focus on what will appeal to the majority of market visitors. You may not generally like the desires and preferences of buyers, and here you should make a choice, what do you want more: satisfaction of personal opinion or a good income?

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Choosing a product to trade on the market depending on the location of the outlet

When choosing a product, you need to take into account the location of your retail location and adequately assess its features. There is a group of goods in the market that are not assigned to a specific place (for example, home-cooked meals that are distributed to market traders). Usually the entire territory of the trading area is divided into sectors: in one sector they sell shoes, in another - fish, in the third - office supplies, etc. When coming to the market, for example, to buy shoes, the buyer purposefully goes to a certain sector, where the whole assortment, and is determined by the choice. Therefore, it is not economically feasible to sell slippers in the outerwear sector, and vice versa. But there may still be exceptions. For example, in the aisles with children's clothing and shoes, you can open a point selling fresh pancakes or muffins, which children love so much.

The market is also divided into places that are considered passable and non-passable (located at the end of the trading rows, along the periphery of the market, in side and dead-end passages). Good traffic areas are always occupied, so those starting their business in the market will most likely have to deal with places with not very high traffic.

You should know that everyday goods (for example, cigarettes, bread, etc.) cannot be sold in impassable areas. Special purpose and narrow range products are more successfully promoted here (for example, hunting knives, cages for pets, etc.).

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Selecting a product to trade on the market depending on the size of the outlet

The area of ​​the retail outlet is also taken into account here; on three square meters it is simply impractical to sell fur coats or spare parts for cars: you will not be able to provide the buyer with the necessary assortment, and not everyone likes to choose from a catalog. Most people prefer to touch and hold the product in their hand before purchasing. But in such an area you can provide a good selection of tea, cigarettes or other small goods.

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Selecting a product to trade on the market depending on the size of the starting capital

It is, of course, up to you to decide whether to sell imported tights or Italian shoes, but whatever you choose, you should have a good assortment in this category. It should be borne in mind that you cannot invest all your funds on the purchase of goods. You may receive an order for something else that is currently out of stock, and you must have the money to purchase it.

Trade, for example, in fast food, involves, in addition to the purchase of basic products, the purchase of special equipment and inventory. At the same time, the cost of purchasing equipment is much higher than other costs.

From this we can conclude that you need to choose a product that you can present in the maximum range. A buyer who visits your retail location should not have the desire to look for something somewhere else.

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Choosing a product to trade on the market depending on seasonal factors

When selling, for example, winter fur clothing, you must understand that in the warm season the demand for this product will decrease significantly and you may even suffer losses. Therefore, it is necessary to provide for this and change the assortment depending on the time of year. It will be best if you do not radically change the product according to its intended purpose. If, for example, during the cold season you sell winter hats at your outlet, then in the summer you can sell hats, caps, etc.

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Selecting a product to trade on the market based on existing suppliers

Having decided on a category, you need to study the offers of wholesale suppliers. It should be borne in mind that there are currently a lot of resellers, so it is most profitable to establish direct contacts with manufacturers. For example, when choosing suppliers of sausages and sausages for hot dogs, you need to review all possible suppliers. In addition, many of them are ready to make significant discounts for certain purchases and provide refrigeration equipment for rent for a small nominal price.

When negotiating the terms of wholesale purchases, it is necessary to foresee in advance the issues of expected returns, exchanges, and quality guarantees. This is especially important when trading power tools (they are finally checked only after some time of operation), as well as goods that cannot be immediately checked for quality.

You should avoid large wholesale purchases in spontaneous markets in which you are poorly oriented. Avoid goods that do not have the necessary quality certificates - their sale can result in large losses in the form of fines, including termination of business activity and confiscation.

Do not choose a product based on the advice and general ideas of your neighbors in the shopping aisle. By thinking outside the box, you can purchase exactly the product that will be in greatest demand.

By choosing what to trade on the market, you define your business. Therefore, think in advance about how you can develop and improve it (opening new points, expanding the range, related trade through online stores, etc.).

Below is a partial list of goods and services that you can trade in the market.

We bet that you have ever visited a local bazaar or collective farm market? Or maybe you dream of opening your own outlet there? And what? It's warm, light and flies don't bite. You are your own boss—trade whether you like or not. Complete independence and independence from the employer. Moreover, the state can help you with this with money - in the amount of 58 thousand rubles. How? Read carefully!

The site has already written about that. In this article, based on numerous requests from readers, we will give some useful tips and provide complete instructions on how to do this.

So, if you decide to start working for yourself for the first time, then you are entitled to help from the state - a subsidy for Federal Targeted Employment Program. According to the program, everyone who wants to start their own business is paid free financial assistance in the amount of 12 months of unemployment benefits. In 2018, state financial assistance to a start-up entrepreneur is 58,800 rubles. This first step on the way to its own market independence.

How can an entrepreneur get a subsidy to develop his own small business?

Before applying for this subsidy, you must be officially unemployed. For a period of at least a month. This requires registration with the local government Employment Center (PEC). During the unemployed month, reject all vacancies offered by the center. Let's make a reservation right away. Unfortunately, this instruction does not work for people who have violated the registration rules of the employment center; having a criminal record; receiving an old-age pension; full-time students at a university; dismissed from their previous place of work by court decision; who completed their entrepreneurial activity less than 6 months ago. For the rest, as we say in Russia, “welcome to the club.” In other words, in Russian - welcome, dear citizen!

Having resolved all the formalities with the Entertainment Center, you can begin to receive a subsidy. According to the federal program, in most regions it is the central tax center that is responsible for financial assistance to entrepreneurs.

To do this, you should contact the center’s specialists to find out what targeted assistance programs exist in the region and what is needed to participate in them. You may have to take a short test to identify entrepreneurial knowledge.

After clarification, as a rule, you need to describe your own project in detail in a small business plan. This is where it comes second step to their own market independence. Yes Yes. In the business plan submitted to the Employment Center, you need to write about what the point of sale will be, assortment, ways of promotion, expected profit and other details. If you can’t handle it yourself, then knowledgeable intermediaries will draw up a good plan at a low cost.

A business plan, a statement of desire to receive a subsidy and other documents must be submitted to the Center for Significance. Where within 10 days, after consideration of the application, the final decision will be made. You may have to defend your own project before the city commission. If the decision is positive, you need to move on to third step. Registration of an individual entrepreneur (you can do this automatically using the link) and opening a current account. It is to this account that the subsidy will be transferred in the amount of 58,800 rubles.

This amount will be used to rent retail space at the local market and purchase the initial batch of goods.

How to organize proper and profitable trading in the local market

Of course, if an entrepreneur had just taken the first steps towards trading, then he was on the market only as a buyer. And he has his own idea of ​​​​market trading. Most often, the ideas are somewhat erroneous or too ideal. The market, like any other trading establishment, functions according to laws and established traditions.

1. More sellers - fewer buyers. After making a purchase, we think: at a certain purchase price, how much does the seller earn if he serves 10 customers in a day? What if there are 20 buyers? Stop. Unfortunately, we forget that the purchasing flow has its ceiling. Demand is not flexible, increasing the number of offers does not increase sales. Therefore, when deciding on the assortment, you should not stand in a row where all merchants have the same type of product. It turns out that the number of buyers has not increased, but there are more offers. Who will be left without profit?

The market has not been open for the first time, the number of sellers dealing with a similar assortment has self-balanced - the extra ones, with poor profit indicators, have changed their trading orientation. Do you want to follow their path?

To organize your own retail outlet, you need to think about the product range. Ideally, find something that is in demand, but is not yet on the market.

2. Demand creates supply. Not the other way around. Everything is simple here. If the product does not work, it needs to be changed. None - I like it, which means my customers will like it too. The winner in the market is the one who satisfies the buyer, not his own ambitions.

Pareto principle: 20% of effort gives 80% of the result. That is, in relation to trade, 20% of the assortment brings 80% of the profit. You need to find that 20% and focus on it. Not forgetting about the rest of the range. The buyer does not go to an empty shop.

3. It’s not the place that makes the man. It determines the range of sales. The market has an entrance and a general trading area. Those trading at the entry level can expect impulse selling. That is, a product with everyday demand and random demand. Food, groceries, household utensils and the like. In places that are not located on the aisle, which is what they give to newcomers (good places have been occupied for a long time), such goods do not sell well. There you should sell what the buyer will come for - special, narrowly targeted and characteristic goods. For example, a pavilion with yarn and fabrics; everything for fishermen; cosmetics and more.

The main disadvantage of this approach is that it is necessary to constantly attract buyers. Advertising at the entrance, banners, announcements over the local public address system are a prerequisite for successful trading.

4. Money loves counting. When starting your own business, you need to assess all possible risks. Products without demand, rent increases, taxes are expenses independent of income. That is, the primary risk. Without compensation capital, when the month may end in negative territory, it is not worth starting such a business. As a rule, this amount should be enough for 3 months of the existence of a retail outlet without profit. That is, payment of all risks must come from this reserve amount.

5. “First you taste...”. The main mistake of all beginners is that without experiencing all the “charm” of trading, they immediately hire sellers. Thus, they completely lose control over demand and do not study all the subtleties, for example, the influence of location on sales volume. An employee works for a salary. The owner is down to business. That is, without trying yourself in trading, you cannot draw conclusions about its success. It's better to do this with someone you trust (a friend or relative). But not with a hired worker.

How to start successful trading on the collective farm market

Undoubtedly, government assistance is a big plus for those who want to open their own business and choose the most affordable option - opening a retail outlet on the market. Subsidies, preferential loans and other local programs, depending on the region of residence, remove the last barriers between unemployment and a person’s financial independence. All that remains is to increase this capital: rent retail space, find a product range, attract buyers.