Appropriate names for a concept design studio. How to choose a beautiful name for a photo studio? What is the name for the photo studio

Instruction

Determine what makes your design studio different from competitors, why your offer on the market is exclusive. Try to express this difference in the title.

Focus on the type of design that your studio specializes in. Associate the name with the type of activity so that in the minds of your potential customers it evokes associations with a specific design. The name must necessarily reflect the connection with the activities of the company, be its verbal symbol. A web design studio and a chair design studio are completely different, and their names should be drastically different, respectively.

Keep the name euphonious and short so that it is easy to remember and easy to pronounce without getting confused by the letters.

If your design studio is focused on cooperation with foreign partners and finding clients for, use international words in the title.

If you are going to present your design on the Internet and buy a domain name for it, keep this in mind when developing the name and check each idea for a corresponding free domain.

Make the name so that it does not cause rejection and negative reactions from your target audience. Define the circle of your potential clients and customers. Think about them life values and priorities, about expectations from design in general and from your studio in particular. Meet their expectations with a short catchy word and include it in the name of the studio.

If the fantasy has run out, and a suitable option has not yet been found, go simple way and use your last name in the title. Modify it or compose a derivative. Alternatively, use a multi-valued and global word in the title, such as "perspective". It is relevant to any type of activity, sounds optimistic and promises to meet the expectations of the client.

Useful advice

You cannot use the words "Russia" and "Moscow" in the name of the design studio. In order to do this, it is necessary to obtain a special consent from the Government of Russia in accordance with the procedure established by law.

Sources:

• how to name a design studio

The name of the photo studio is one of the key elements of its future success. To choose best option, it is enough to know a few rules and subtleties of naming. Look for a new, bright, expressive and at the same time simple name.

You will need

• Dictionaries (explanatory, phraseological, synonyms, foreign languages).

Instruction

To name it correctly, you need to know the basics of naming and have a vivid imagination.
Research your competitors and make a list of already taken titles. Try to avoid these words when developing own brand so as not to mislead future customers. Decide for yourself whether you will use existing words or invent something new (such as Pentium). The name must be both new to the market and at the same time exactly match the services provided.

Analyze your target audience and make a general portrait of the client. For example: male/female, 22-35 years old, with higher education and average income. Depending on the age and social status, it will be necessary to choose the type of photo studio name - more conservative or, conversely, provocative. Consider whether the use of foreign words is appropriate, whether

Before you start brainstorming about the name of your brainchild, try to answer the following questions.

How do you see your salon wide-profile or specialized - it can be wedding, youth, children's or for shooting in retro style. After all, the name for a children's photo studio should reflect the world of the child:

• "Kadrik";
• "Sparrow";
• "Imagine";
• "At Cheburashka";
• "Focus Pocus".

Well, if the name of the salon will emphasize its line of business:

• "retro";
• "Hollywood portrait";
• "Wild West";
• "Courtyard of Catherine II";
• "Bonaparte";
• "Industrial rise";
• "Aelita";
• "You're Portfolio".

What will be the prices, affordable for a larger number of customers or only for people with high incomes.

Your salon will only deal with photography, video filming or will provide decorated areas for events. Maybe you will rent space and equipment to other specialists.

Decide on potential client your enterprise. Age, marital status, hobbies and even gender, all need to be considered. You can choose an advanced, creative photo studio name that is attractive to people with an irrepressible character:

• "Fantashion photo";
• "Screech";
• "Shot!";
• "Cut!";
• "At gunpoint";
• "Persons of Light";
• Shock!

Or you can remain an adherent of conservatism, not scare visitors with an incomprehensible sign and choose a simpler name:

• "Photoline";
• "Mirage";
• "Studio Photo";
• "Lens";
• "Contrast";
• "PORTRAITIC°".

How can you call a photo studio - naming rules

Probably, many people remember the story of the selection of the name of the Soviet car. The name of the car "Motherland" was proposed, just one question from Stalin, dismissed this name as unacceptable. He asked: “Why are you going to sell Rodina?” So, naming is not a whim, but an accurate and reasonable selection of a name for your business.

Studio photography gravitates toward artistic creation. The reflection in the name of the photo studio of the idea of ​​​​creativity, fantasy or the history of photography is quite common:

• "My story";
• "Photo Class";
• PhotoFanta;
• "Wanderers";
• "glamurr";
• "Black│White";
• "Snap!";
• "Contrast";
• "Yav&Nav";
• "Studio 1839".

What is the name for the photo studio

Who can be involved in this responsible business and what will be acceptable to the clientele, and what may cause rejection.

Sound and hearing

Think about how your original photo studio name will be pronounced and sound in telephone conversation. After all, your administrator will have to answer calls and introduce himself on behalf of the enterprise. For example, how clear and convenient will be the pronunciation of the name - CYAN-MAGENTA-YELLOW-BLACK.

World brands

Learn the names of photo studios in the world, in America or in Europe. For well-known American photo enterprises, many names do not make sense to the Russian ear, although they are recognizable in a professional environment:

• DEBBIE BROOME (Debbie Broom);
• matmon;
• Texturemedia (Textural delights);
• Razorfish;
• Digital Kitchen (Digital kitchen).

For each habitat, national mentality, its own algorithm for composing a name. Among European photo artists there are such names of institutions:

• apiary studios;
• white room studio;
• le Red Studio;
• Milanostudio;
• Soho Studios;
• premier park studios;
• Daylight Studios;
• Zazustudio.

Here the meaning of the choice of name is clearer.

The dangers of transliteration

Many entrepreneurs like to write a simple concept in Latin or turn the word around, and again use Latin letters. So, when translating the name of a photo studio, interpretation examples can be ambiguous.

We must remember about possible unpleasant or unsuccessful associations of the resulting words in other languages.

For example: Yagoda, everything is clear to a Russian person, this is “Yagoda”. But a resident of Germany will suspect the owner of unreasonable praise of his own professionalism. For him it will sound: "I am God." It is not for nothing that our auto industry, at one time, was embarrassed to export cars abroad under its own names "Zhiguli" and "Zaporozhets" and gave them the names "Lada" and "Yalta". In different parts of the world, Russian words have been transformed into - gigolo, pimp, ignoramus, and even into pork cartilage.

Semantics and sound of the word

Do not try to take fancy words or with a limited area of ​​\u200b\u200buse. Do not forget about the declension of words when pronouncing.

Question: “What is the most convenient way to get to your “Language of Color”?” will not sound correct. In the name for a photo studio, for example, the word reflected will sound bad, although the term is interesting - reflection or reflected. The word "fashionable" English language pronounced as "fasheng", scratches the ear with a close meaning to fascism.

How quickly will your customers remember the name of the photo studio, for example:

• "Blow Up";
• "Full frame";
• "Workshop of an objective photo";
• « Best shots of your life";
• "Quasigraphics";
• "Siyana"
.

Dictionaries

Turn to book wisdom and collect all kinds of dictionaries:

• phraseological;
• foreign languages;
• explanatory;
• synonyms.

In English, a word with the same spelling can be both a verb and a noun.

Often a term taken out of context can mean something completely different from what was required.

When choosing a photo studio name, the list of rules and recommendations is endless. Try to “try out” the name mentally in different situations, play associations. Ask friends and family to repeat the name as soon as they remember it. You can, of course, not puzzle over how to name the photo studio, but use the available examples.

Even before the meeting on clothes, the design studio can be judged by its name.

If I were a customer, I would never turn to studios that use the words design, interior, plus, elite, premium, VIP, exclusive, master, golden section, extra, A-, arch-, art in their name (more on that below) .

There is nothing wrong with these words themselves, but their use in the name of interior design studios is the simplest, most primitive and banal thing that can come to mind, and if real designers, I’m not afraid to say professionals, didn’t have enough imagination and reason not to do stupid things to themselves and a hackneyed name, what kind of design do you want from them for your home?
Architects and designers themselves very often understand that it is impossible to call themselves that, but after a day of coming up with a name, they stop at Archdesigninteriorluxurygroup +

"Interior Design +"
Master design.
Design. (stupid to say out loud)
Analyst design studio
AEdesign
Ar-diz
A-design
arch design
Interiorarch

In the first place in terms of banality and hackneyedness is the prefix "design", "arch-" "A-". It is desirable, of course, in English spelling, so that it sounds more stylish, and a studio with that name will definitely be able to enter the world market! Something like "closet interiors", "curb designgroup" already by name for the layman should sound very serious and authoritative, and also clearly with a hint of a future IPO. It seems to these designers that if you call a studio like MVRDV, then people will not understand that they are designers and architects. And they really won’t understand in any way, because, apart from the name, there is usually no more design in their works.
The prefixes "A-", "Arch-" are a disease of architectural firms and studios. Architects also think that if you do not explain your occupation in the name, then their projects can be confused with a piece of shit. Fear instills in their minds from the thought that the name will not speak about their activities, because how can you name a company that deals with apple computers, and even put an apple on the logo instead of a microcircuit? Grandmothers can massively go to the apple store instead of the market!

If you see the prefix "design" in the name of the studio, then be careful. This is the first sign that designers are not thinking very original and bold, and perhaps the same is waiting for your interior.

Oh .. Creative people. " creative class", admirals of design, presidents of architecture, black belts in design, all these superheroes with superpowers like the archicad man, the render farm man, the post-processing supergirl with all their big ambitions and speeches about exclusivity and individuality of their approach can not do something more than "ViP-design plus".

Elitestyle
Eliteclass
Elite master.
VIP-interiors
Vip design
premium design
MasterDesign

No less common prefixes such as elite, premium, vip, exclusive, luxury. True, here these consoles have long discredited themselves, because with the advent of fashion for them, they began to call everything in a similar way up to vip-shawarma and most people already understand everything and do not react to it. Studios with the same name still exist and, strangest of all, continue to appear.

Artmosphere+
Artkansas
Artestudio
Artichoke
Dims-art(!!!)

Designers and architects like to play with the prefix Art-, who consider themselves very creative and do not fit into the general boundaries of design and architecture. They are so original in their creative flight and free from any clichés that they decide to get away from the standard names by choosing something completely different, as it seems to them, uniting all art as a whole, great, high and slightly aloof from others. Well, of course, how else can a group of architects-artists be called if not an art watercolor?

I will immediately calm the ardor and agony of attentive readers regarding the name of my LJ. It has an art ending, which is not very in my favor. Fortunately, there is a simple explanation. Once upon a time, the magazine was created on a bet and was not supposed to last more than a week, so the name was unimportant. I wildly resisted creating a livejournal and chose a name that clearly spoke about this. Who knew then ... By the way, the name of my livejournal will soon change, otherwise it’s really worthless somehow.

In conclusion, I want to say that firms where the name uses several hackneyed words at once with amplification at the end with a plus (hello nineties) can be quite dangerous. Those. firms with the name Elitegroupinteriors +, Luxurydesign interiors, exlusivedesign group, vip-interiorsdesign+ are most likely the official representatives of hell.

Be vigilant and try to choose a designer not because someone advised you or because perfectinteriorsgroup is written, but based on the work, portfolio.

Of course, all of the above does not give a 100% guarantee and salvation. Sometimes you come across normal studios with a stupid name. Sometimes (very rarely) even good ones.
And even more so, all this does not mean that a studio with a good name will necessarily offer you good design. However, all of the above will make you more likely to choose a worthwhile designer.

Your VIP grandmadesign.

UPD: studio, group, architects, as well as the first name with the last name is also widely used, but this is normal. It is normal to call a studio by its own name, as people go after the person, the owner of the studio. on his experience and authority. The same with groups. Let's take this as an exception.

Picture to draw attention.

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