Merchandiser- sounds very mysterious and unusual to the Russian ear, and some are completely put off by such an incomprehensible name. In fact, the position of a merchandiser is the position of a company representative who is involved in promoting the company’s products and maintaining a positive name for the promoted brand. A student or a beginner without work experience can become a merchandiser, and within a year or two they will acquire the necessary skills for successful career advancement. This is a creative job that allows you to realize your abilities and gain new opportunities for professional growth.
Places of work
The specialty of a merchandiser is in demand in any company that is engaged in wholesale or retail sales - be it clothing, power tools or food.
History of the profession
Planning and promotion of product sales, that is, the direct functions of a merchandiser, became a separate position only about 20 years ago. Back then, companies tried to come up with new moves in order to survive and gain a foothold in the market, stimulate buyers and not get lost among competitors. This is how the position of merchandiser appeared, who makes the product more noticeable and attractive to the buyer.
Responsibilities of a Merchandiser
What does a merchandiser do? His main responsibilities:
- monitor the display of goods in stores and supermarkets;
- for arranging display cases and additional equipment;
- control of the availability of the entire range of company products in the store.
In addition, the merchandiser’s job responsibilities may include placement of POS materials (price tags, wobblers, posters, etc.) that help attract attention to products, arrangement of goods in accordance with the company’s corporate policy, and increasing the share of shelf space for goods. In addition to what is directly the responsibility of the merchandiser, he can also perform additional functions such as:
- placing orders;
- regulation of retail prices;
- maintaining packaging in salable condition;
- replenishment of inventory in the store.
Requirements for a merchandiser
Requirements are formed depending on the field of activity. Usually, there are no special requirements for the candidate, since it is assumed that the newcomer will learn while working in the company. The basic requirements for a merchandiser are:
- Age from 18 years.
- PC knowledge at user level.
- Citizenship of the Russian Federation (sometimes employers allow citizenship of Belarus).
- Registration of a health certificate if you have to work with food.
- Preparedness for physical exertion if you have to work with large and heavy goods.
If you plan to visit several retail outlets, companies require the ability to drive a car as a merchandiser's responsibility and look for candidates with personal transport, since it is simply unrealistic to visit 6-8 stores a day and do the necessary work there on public transport. In addition, the merchandiser often delivers goods to retail outlets in his car.
Merchandiser resume sample
How to become a merchandiser
A student or a person without special education can get a job as a merchandiser, although sometimes employers only invite graduates of economic universities. However, most companies prefer to recruit newcomers and impart skills to them on their own, teaching them “to suit themselves,” since the list of what a merchandiser should know is different for each company, depending on the specifics of the product.
Merchandiser salary
Salary depends on region, employment (full or part-time) and company. The average salary is approximately 30,000 rubles, but it happens that a merchandiser’s salary is 8,000-15,000 rubles for part-time work. As a rule, such an employee works in 2-3 companies. Also, what salary a merchandiser has will depend on the availability of a car, education and additional skills - in this case it can be 35,000-70,000 rubles.
By entering your full name, date of birth and other personal information in the appropriate fields, fill out the “Work Experience” section. In the appropriate fields, indicate your position, information about the employing company, and briefly list your main responsibilities and achievements.
It is better to describe the responsibilities of a merchandiser in a resume as specifically as possible, using numbers.
Eg:
- visited 3 retail outlets per day according to the route sheet;
- laid out goods (pasta, cereals, spices, cheeses) according to company standards - more than 200 items at each point;
- checked the expiration dates of the goods, the availability and relevance of price tags;
- controlled the volume of inventory - more than 200 units daily;
- monitored the progress of promotions;
- controlled the availability and relevance of promotional materials (2 racks at each outlet);
- submitted photo reports to the supervisor every day.
Use the opportunity to highlight your professionalism and interest in the profession by filling out the “Key Skills” section. In your resume, name the skills that form the basis of a merchandiser’s activities. For example:
- experience in a retail food chain - 2 years;
- knowledge of the principles of merchandising, the basics and specifics of the display of food and non-food products;
- skills of economic analysis;
- knowledge of merchandising programs: “Spaceman” or “Space Planning”, “Autocad”;
- Good communication skills, ability to work effectively both independently and in a team.
Describe your achievements using as specific language as possible, preferably using numbers. “According to the results of marketing research, the stands I designed in the Mega Mall shopping center were recognized as the most visited company stands in the city (more than 300 people per day)”; “I became a finalist in the company’s internal competition for the best stand.”
All other information relevant to the desired position should be entered in the “Additional Information” field. If your personal qualities help you in your work, give an example: “Result-oriented and high efficiency allow me to work effectively even at the end of a busy day.” What other personality traits of a merchandiser are important to employers? These are punctuality, accuracy, attentiveness, activity, creativity, determination, decency, independence, and diligence. If you have any of these qualities, it makes sense to add them to your resume.
The main meaning of the French word "résumé" is "a summary of the essence." All information must be reliable: no deception! At the same time, a good resume is not overloaded with details, and reading it does not take much time.
If you have photographs of display cases or shelves in your sales area that you have designed, we recommend choosing the most representative ones, creating a portfolio and adding it to your resume.
The profession of a merchandiser is associated with promoting the sale of goods in retail outlets, controlling the display and assortment of the company's products. This is a relatively new profession, widespread in the field of wholesale and retail sales, and having mastered it, many young professionals are moving up the career ladder.
When writing a resume, you should take into account that versatile skills are important for a merchandiser - an analytical mind, confidence and the ability to persuade. Often companies recruit young staff for this position, so education is not an urgent issue, but if you plan to get a promotion, then education will be useful to you. As for work experience, experience in sales is welcome; this will confirm the knowledge and ability to sell and achieve your goals. Well, the main thing that employers pay attention to in a resume is professional and personal qualities.
A merchandiser must know his responsibilities, product range, have a good memory, a creative approach, be active, sociable, and persuasive. In addition, indicate that you are ready to work and earn money. An additional bonus for getting a position as a merchandiser is having your own car, so you can visit more retail outlets in less time, because public transport is not always quick and convenient, indicate this in your resume if you have a car.
See also other resume examples:
Download a sample merchandiser resume:
Golovchenko Andrey Alekseevich
(Andrey Golovchenko)
Target: Filling the position of merchandiser.
Education:
September 2007 – June 2012 Kiev State Institute of Trade, specialty “sales manager”, specialist diploma (full-time study).
Experience:
Shop assistant
June 2012 – October 2014 Novotech store, Kyiv.
Functional responsibilities:
-consulting customers on products;
— provision of warranty documentation to buyers;
- display of goods;
— participation in inventory;
— participation in promotions.
Professional skills:
— Confident PC user, knowledge of office programs and equipment;
— Ability to work with large amounts of information;
- Fast learner;
— Desire to develop;
— Ability to sell and persuade;
— Language proficiency: Russian and Ukrainian languages are fluent; English – basic (spoken, written).
Personal qualities:
Ambitiousness, ability to work for results, ability to work in a team, dedication, energy, communication skills, analytical mind, high degree of self-organization.
Additional information:
Marital status: Not maried.
Children: no.
Driver's license: yes (have a personal car).
Possibility of business trips: yes.
We hope that the sample resume we compiled for the position of merchandiser helped you in creating your resume for the job. Return to section..
Are you looking for a job or planning to look for one?
Our example of filling out a resume for the position of merchandiser (an experienced specialist or a newcomer without work experience) will help you. A competent resume will greatly increase your chances of getting hired.
Merchandiser resume template is available in two types
- For experienced professionals.
- For those who have no experience yet.
Advantages of the template
1) Frequent invitations to interviews. We have already helped many people create a “selling”, strong resume and understand what works and what doesn’t. This sample merchandiser resume is practice-tested.
2) Standard format. Every HR manager and director will instantly find the necessary information in their resume. It's simple.
3) Compactness. If you think that someone needs 4 sheets of your work experience, you are deeply mistaken. HR managers love it when everything is clear, convenient and simple. Our sample is an example of how to properly write a resume for a job as a merchandiser.
4) Important things at the top. What is important to the employer will be located at the very top and will immediately catch the eye of those involved in personnel selection. This will give you an edge over other candidates.
5) The resume can simply be changed depending on the vacancy. To quickly find a good job, the most effective way is to slightly change your resume for each vacancy. It's simple - download and use our example of how to write a merchandiser resume. It allows you to make changes instantly.
To download a merchandiser resume sample, click on the link below.
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