Worst firms. Named Russian companies with the best and worst reputation. They want you to be someone else

  • 16.05.2021


Companies and just people meet in our lives every day. Even if we managed to gain a foothold in any of them, this does not mean that our real company is now - good company. In fact, it may just be a strange affection that we have for these people, or a simple unwillingness to change something in our lives. But the truth remains the truth: if our environment does not make us better, but, on the contrary, makes us feel like a failure, then this is a bad environment. He needs to be changed. And today's article will help you with this.

1. They only date you when it's convenient for them.

The first and most obvious sign. If a company or person meets you only at a convenient time for them, leave them: they are not friends or even buddies. If you can't call them for a walk with or go for a drink, and any initiative comes only from them at the most inopportune time for you - congratulations, they take advantage of you! Don't let them do it, bro! Despite the beautiful words about relationships in the spirit of “No one owes anything to anyone,” this does not happen. If the dudes entered into a relationship, then they owe something to someone.

2. They constantly bring up your past.

These people do not allow the thought that you could change. They take some pleasure in reminding you of old mistakes, showing you what a bad dude you are. Although many years have passed. Dudes who treat you with respect will never remember your past, because they see that it has passed, and you have changed too. Those who are attentive to what has sunk into oblivion must be left behind, otherwise they will have to repair their future.

3. You feel trapped

Healthy relationships are healthy because you can easily come to this person and leave. You can break loose and run, and then come back. When the relationship is normal, there is a feeling that all the doors and windows are wide open: you can come, leave, and breathe well. In relationships with “the wrong people” (regardless of what) you feel like a prisoner, as if you were lured into the house and then locked up. You are uncomfortable, awkward, you can not relax. So why not find the strength in yourself and get away from them?

4. They downplay your abilities and dreams.

Normal dudes will praise you for something good and scold you for something bad. But they will not only scold you for all sorts of nonsense. I had a friend in my life who constantly belittled my abilities in all areas and believed that my dreams were stupid, naive and bad. And she was sure that I was doing an unloved thing. Or rather, that everything I do does not suit me. Over the years, I realized that a friend was just trying to leave on my background, belittling my, by the way, obvious advantages. If they tell you that what you definitely do well (and you know it yourself) is complete bullshit, you know, bro, you are in bad company - it's time to get out of here. And never make excuses for these dudes, like she/he just has her own opinion. Of course, she expressed her opinion, but why do you need such people around? Friends, friends and loved ones should support you. And occasionally scold for the cause.

5. They lied to you more than once (largely)

Love, like friendship, are things that are confirmed by deeds. If someone lies to you, it means only one thing: he does not respect you. And your relationship too.

Let's say you forgave a person some kind of lie, and he take it and set you up again, and just as stupidly and disrespectfully. And all why? Because he does not respect your feelings and acts in his own interests. This dude may not even realize what he is actually doing, but he will still chronically lie to you.

6. They are negative

There are people who are negative about everything. You shouldn't be in a relationship with them either. Their negativity is expressed in a negative attitude not only to you, but also to everything that relates to you at the moment and interacts with you. These people constantly sting, tease you and the people around you, you will think that they just have such a nature, but in reality they are a bad company.

7. They are very jealous of you

White envy does not apply to all property and personal qualities person. If a person is jealous of “white envy” of everything that has to do with another person, then this envy is not “white”, but the most common. Envy in no way means that you are admired. Envy is always contempt and disrespect for a person. Therefore, if you hear from a person the eternal “What kind of girlfriend do you have!”, “What kind of car do you have”, know that he envies and hates you. Is that bad.

8. They force you to be biased and hate others.

If your friend and company force you to disrespect and hate others, this company is not the most positive a priori. Decide for yourself who you hate: not a small one!

9. They want you to be someone else.

The most important reason, bro. If other signs sometimes occur in good people, then this sign almost always means that you are in bad company. Your friends or loved ones know what kind of person you are. If they are trying to change something, it is only in your habits, and then it is absolutely optional: if you want - change, if you want - no. Bad company wants to completely remake you. These people are trying in every possible way to change you and attribute to you various shortcomings that you have not observed in yourself. They belittle and try in every possible way to show you your place. And decide for you. Why do you need them bro? Do not mind it.

But these are not all signs of a bad company. There are many others. In the comments, you can write other signs of companies that you think are bad.

Bernard Heath leads the list of loser CEOs by right: he has not yet managed to do anything in his new post, but Heinz's largest partner, the McDonald's snack chain, has already refused to cooperate with the sauce manufacturer. Heinz became the head of Heinz in April, three years before that he headed Burger King Worldwide, McDonald's main competitor in the US market. It was Heath's past job that prevented Heinz's largest partner from continuing to work with the company.

Stephen Elop was hired at the end of 2010, it was planned that he would save the Finnish Nokia from stagnation and give the company new momentum. The company really received a powerful boost of energy from the new CEO, but instead of rapid development, it quickly lost even the existing shaky positions. It all started with Elop's first speech, entitled "The Burning Platform." An inspirational speaker, Elop compared his new company with a man standing on the edge of a burning oil tanker. The speech was intended only for Nokia employees, so Elop was not shy in his expressions. His example teaches us that in the era of smartphones and mobile internet any production meeting may become public. Later, Elop himself admitted that the statement that leaked to the net undermined Nokia's sales on the Symbian platform.

In the two years that Elop was at the helm, Nokia lost 26% of the market and became the target of an unfortunate deal with Microsoft. Division that produces mobile phones, was estimated at only 5.44 billion euros.

Johnson was Apple's senior vice president of sales and was considered one of the the best specialists in branch. In particular, he was responsible for the launch of the Apple Store. In early 2012, he took over Texas department store chain J.C. Penney Co. He planned to change the company's business strategy, to make pricing policy more transparent.

But it turned out that buyers love sales, and turning an old department store into a kind of Apple Store is not so easy: stocks start to fall, investors get nervous. In February, the company announced that it posted a loss of $428 million for the fourth quarter of 2012. Two months later, Johnson was replaced by old director Myron Ullman, who had led the company since 2004.

Diamond began his career teaching at a business school. Since 1977, he worked at the investment bank Morgan Stanley, and in 1996 he became a member of the executive committee of Barclays bank. After 15 years, he was appointed CEO.

On July 2, 2012, the head of the board of directors of the company announced that one of the employees was involved in the manipulation of the market with the rate on interbank loans Libor - because of this, Barclays will have to pay a fine of 59.5 million pounds. Diamond quit the next day.

The co-founder and head of the gas corporation Chesapeake Energy in 2008 was recognized as the highest paid CEO in America: his salary was $ 112 million. At the same time, he actively used the company's opportunities for his own purposes. In particular, he borrowed half a billion dollars from EIG Global Energy Partners, which then received special conditions for investing in Chesapeake. He set up a $200 million secret fund that traded oil and gas futures on the stock market. He used the company's planes for personal travel, and its employees built his house. Meanwhile, the company's shares were falling - by 20% per year.

On April 1, 2013, he was fired from his post as CEO of the company, and Robert Lawler was appointed to this position.

Before Schwartz replaced Scott McNeely as director of Sun Microsystems, the company was one of the market leaders in server hardware. After his appointment in 2006, the firm began to experience setbacks. It began to yield market share to HP and IBM. Within two years, shares fell from $27 to $4, and 6,000 employees were laid off.

In 2008, the director tried to diversify the company's business. Sun bought MySQL, which was doing databases, but it didn't help. Then she released Java software, software to develop websites and applications. But even it did not bring profit to the company, because it was free, and it was not possible to find ways to monetize it.

In February 2010, Schwartz was fired, and a year later the company was bought by Oracle for $7.4 billion. In honor of his dismissal, he wrote a haiku on Twitter: Financial crisis / Loss of clients / I'm not a director anymore. In 2012, Schwartz founded his company CareZone.

George SHAHRIN

Former director of bankrupt Webvan

In 1999, Shakhrin joined the Webvan online grocery store from Andersen consulting company. The store was one of the most high-profile Internet startups of the early 2000s and promised customers delivery of their order within half an hour. The company wanted to open offices in 26 American cities, but never expanded beyond the West Coast.

The director spent $1.5 billion to build logistics in a year and a half. The company employed 4,500 people, but after a year he had to lay off almost half. Shakhrin did not take into account the fact that grocers operate with very low margins, and because of this, the company suffered losses. Worst of all, he raised $375 million in an IPO, but the investors never got their money back. In 2001 the company went bankrupt.

If your environment does not make you better, makes you feel like a loser - it needs to be changed urgently!

We meet people in our lives every day. We form groups among these people, and even if we managed to gain a foothold in any of them, this does not mean that our real company is now a good company. In fact, it may just be a strange affection that we have for these people, or a simple unwillingness to change something in our lives.

But the truth remains the truth, by these not tricky signs you can determine that you are in bad company:

1. They only date you when it's convenient for them.

The first and most obvious sign. If a company or person meets you only at a convenient time for them, leave them: they are not friends or even buddies. If you can't call them for a walk with or go for a drink, and any initiative comes only from them at the most inopportune time for you - congratulations, they take advantage of you! Don't let them do it! Despite the beautiful words about relationships in the spirit of “No one owes anything to anyone,” this does not happen. If friends entered into a relationship, it means that they owe something to someone.

2. They constantly bring up your past.

These people do not allow the thought that you could change. They remind you of old mistakes with some pleasure, showing you what a bad friend you are. Although many years have passed. Friends who treat you with respect will never remember your past, because they see that it has passed, and you have changed too. Those who are attentive to what has sunk into oblivion must be left behind, otherwise they will have to repair their future.

3. You feel trapped

Healthy relationships are healthy because you can easily come to this person and leave. You can break loose and run, and then come back. When the relationship is normal, there is a feeling that all the doors and windows are wide open: you can come, leave, and breathe well. In relationships with “the wrong people” (regardless of what) you feel like a prisoner, as if you were lured into the house and then locked up. You are uncomfortable, awkward, you can not relax. So why not find the strength in yourself and get away from them?

4. They downplay your abilities and dreams.

Normal friends will praise you for something good and scold you for something bad. But they will not only scold you for all sorts of nonsense. I had a friend in my life who constantly belittled my abilities in all areas and believed that my dreams were stupid, naive and bad. And she was sure that I was doing an unloved thing. Or rather, that everything I do does not suit me. Over the years, I realized that a friend was just trying to leave on my background, belittling my, by the way, obvious advantages. If they tell you that what you are definitely doing well (and you know it yourself) is complete garbage, know that you are in bad company - it's time to get out of here. And never make excuses for these friends, like she / he just has her own opinion. Of course, she expressed her opinion, but why do you need such people around? Friends, friends and loved ones should support you. And occasionally scold for the cause.

5. They lied to you more than once (largely)

Love, like friendship, are things that are confirmed by deeds. If someone lies to you, it means only one thing: he does not respect you. And your relationship too.

Let's say you forgave a person some kind of lie, and he take it and set you up again, and just as stupidly and disrespectfully. And all why? Because he does not respect your feelings and acts in his own interests. This friend may not even realize what he is actually doing, but he will still chronically lie to you.

6. They are negative

There are people who are negative about everything. You shouldn't be in a relationship with them either. Their negativity is expressed in a negative attitude not only to you, but also to everything that relates to you at the moment and interacts with you. These people constantly sting, tease you and the people around you, you will think that they just have such a nature, but in reality they are a bad company.

7. They are very jealous of you

White envy does not apply to all property and personal qualities of a person. If a person is jealous of “white envy” of everything that has to do with another person, then this envy is not “white”, but the most common. Envy in no way means that you are admired. Envy is always contempt and disrespect for a person. Therefore, if you hear from a person the eternal “What kind of girlfriend do you have!”, “What kind of car do you have”, know that he envies and hates you. Is that bad.

8. They force you to be biased and hate others.

If your friend and company force you to disrespect and hate others, this company is not the most positive a priori. Decide for yourself who you hate: not a small one!

9. They want you to be someone else.

The most important reason. If the other signs sometimes occur in good people, then this sign almost always means that you are in bad company. Your friends or loved ones know what kind of person you are. If they are trying to change something, it is only in your habits, and then it is absolutely optional: if you want - change, if you want - no. Bad company wants to completely remake you. These people are trying in every possible way to change you and attribute to you various shortcomings that you have not observed in yourself. They belittle and try in every possible way to show you your place. And decide for you. Why do you need them? Forget.

But these are not all signs of a bad company. There are many others. In the comments, you can write other signs of companies that you think are bad.

We continue to sum up the results of the outgoing year. These brands have undoubtedly turned out to be more visible than others: they have made people talk about them all year and can offer us all a lesson or two.

Let's start with the top five winners:

1. Uber: from taxi to technology

Uber can be listed already for how it changes the way we approach transportation. Its revolutionary business model attracts tens of millions of drivers and passengers. He stubbornly overcomes resistance at the levels of small (for example, at Chicago airports) and great (hello Indonesia!). But in fact, it ended up so high on the list because of less noticeable innovations. Among them - mobile applications, the use of unmanned vehicles and a partnership with the Department of Robotics at Carnegie Mellon University. Lately, it seems like Uber is pursuing one of Google's plans to seize world domination (not surprisingly, Google is the company's main investor).

2. DraftKings: betting on nerds

3. Xiaomi: the flagship you may never have heard of

The young electronics brand is conquering Asia and is now the world's third largest smartphone manufacturer after Samsung and Apple. In addition, it is the world's most valuable technology startup. The company, whose inspirational mantra is "Always believe something wonderful will happen," was named to the winners list for its rapid growth, including as a wireless provider, as well as expansion into Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia.

4. Under Armor: The fastest growing tech brand in the world?

What is Under Armor - a sports, fashion or technology brand? Answer: both, and another, and the third. Under Armor (NYSE: Under Armor) is growing faster than Nike and Adidas and is threatening to reach $20 billion in less than 10 years. The company continues to innovate to help athletes achieve maximum performance through the use of new technologies in sportswear.

Having invested more than $700 million in the acquisition of sports apps MapMyFitness, MyFitnessPal and Endomondo, Under Armor controls the largest digital fitness platform in the world. More than 60 million users open one of its apps at least once a month. Will Google knock on the company's door?

5 Star Wars: Intergalactic Marketing Monster

Yoda once said, "You can't see the future," but we disagree. We are ready Keep bet that " star Wars: The Force Awakens is the closest thing to an ideal Hollywood creation. This is the first new film in the series in ten years, and it brings back characters that were almost forgotten, including Princess Leia and Chewbacca.

Although Apple modestly claims that sales have begun to rise, the product launch was not too successful. And, as it turned out, most of the sales came from a cheap sports model, and not the standard variant. Do you remember that model in gold for 10 thousand dollars? Anna Kendrick aptly dubbed her "the new

Gazprom has the worst reputation, Euroset has the best

Gazprom is the company with the worst reputation in the business environment, the W-City community research showed. The company does not care about its image at all and occupies the niche of a "celestial being", they say in the business environment. The best reputation of the Euroset company.

Experts of the W-City community research group together with the Bureau "Actual Global Sociology" interviewed more than a thousand representatives of the middle class from Moscow and St. Petersburg to find out how the reputation of leading national business structures (including those with state participation) changed in 2010 ).

Rating "Reputation-2010", in particular, is based on the confidence of respondents in the company featured in the survey. In addition, the results of the study are based on how the image of a particular structure is perceived by representatives of the business community who are trusted in their environment.

Thus, the State Concern "Gazprom" received the largest number of negative assessments - it took the first place among companies with a negative reputation in the business environment. Timofei Surovtsev, head of the w-city.net portal, explained, “the company has an ambiguous reputation. According to respondents, it does not improve it at all, does not consider it necessary to work with public opinion, it is not socially oriented." According to the expert, in the view of most people, the company takes the position of a "celestial being." "Companies that distribute according to non-public schemes Natural resources, which belong to all citizens of the country, as a rule, do not have a good image," the site's interlocutor notes.

"There is a great English proverb - "Without publicity there is no prosperity" (Without publicity there can be no economic prosperity)," marketing and PR specialist Konstantin Goloshchapov comments on the results of the rating. "Of course, such giants as Gazprom or Transneft" , The 1st position from this proverb is not needed at all, since they always have everything in perfect order with the 2nd position. At our expense, really. "

Companies with a negative reputation:

Good reputation

Among the companies that received the largest number of positive ratings, the cellular retailer Evroset took the first place. "The reputation of a company is very often associated with the reputation of its leader, and this is just such a case. The results of the study indicate that the business community sympathizes with the ex-co-owner of the retailer Evgeny Chichvarkin. The Euroset scandal has benefited its reputation" - notes Timofey Surovtsev.

Recall that in November 2010, the jury of the Moscow City Court unanimously found the defendants in the Euroset case innocent, whom the investigation accused of kidnapping the freight forwarder. Later, in January 2011, the Supreme Court upheld the acquittal, and. Now Euroset is listed on the London Stock Exchange.

Companies with a positive reputation:

Meanwhile, companies that appear in the negative part of the reputation rating have been included in various global ratings of companies more than once. Sberbank was included in the top 100 most expensive brands in the world according to Brand Finance, as well as in the top 20 most expensive global banking brands, the magazine estimated its value at $12 billion.

The brands of "Gazprom" and "Rosneft" also "lit up" in the rating, however, only in its "tail". "Gazprom" took 208th line, "Rosneft" - 370th.

And two companies from the "positive" part of the reputation rating, along with Apple and Facebook, were among the 50 most innovative companies in the world according to Fast Company. So, "Yandex" took the 26th line, "Kaspersky Lab" - 32.

But none of the Russian players was included in the global rating of companies with the best reputation according to Fortune magazine.

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