network company Mary Kay or Mary Kay (in honor of the founder Mary Kay Ash) is one of the most popular direct selling companies in Russia and the world. Founded in 1963 in the USA, Texas. The company's turnover for 2015 exceeded 2.9 billion dollars, and the number of distributors, or as they are called in Mary Kay - Independent Beauty Consultants, amounted to 2.4 million people, and in Russia alone there are about 500 thousand of them. For 2016, Mary Kay operates in 35 countries, and in most of them it is a member of the Direct Selling Association, including Russia as Mary Kay CJSC.
Mary Kay Products
On the official website of Mary Kay at http://www.marykay.ru/ you can find almost all the necessary information about the company's products. Including the Mary Kay catalog, and prices, and even the composition. Although it is presented in the form of "Main Ingredients" and it may well "miss" harmful components. Also on the official website of Mary Kay, you can buy products online, although the transaction is not processed through the company itself, but through one of the Independent Beauty Consultants that you are looking for in your city.
Reviews of Mary Kay products can be easily found on distributor websites and forums. As usual in the case of cosmetics, someone likes it, and someone does not like it. Someone considers it too expensive, and someone vice versa. Moreover, since Mary Kay is one of the most popular in Russia, negative feedback there are as many positive things about her products as there are positive ones. Therefore, as in the case of Amway, it is better to try Mary Kay products for yourself. True, unlike Avon, Mary Kay cosmetics are from a more expensive category and are commensurate in price with. Therefore, now during the crisis, you don’t experiment much.
Cosmetics Mary Kay website website
By the way, a more or less average opinion and independent reviews of Mary Kay cosmetics can be found on this site. There's even something like a rating.
Mary Kay marketing plan
On the official Mary Kay website, in the "Become a Consultant" section, you can find the following: "The first step to starting to lead your own business with Mary Kay® - Purchase a Starter Kit. The Mary Kay® Starter Kit contains:
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- Tips and tricks for a successful start.
- Exclusive offers to help you get started with Mary Kay.
- Samples of Mary Kay products to showcase to your first customers!
- DVD with useful materials and much more.
From February 1 to March 31, 2016, the cost of the starter kit is 1,500 rubles, subject to placing an order for at least 1 b.u. (base unit, price for consultants 39 $ or 2,800 rubles) according to the Mary Kay catalog.
You receive commissions depending on the volume of your sales. As I understand it, until you reach a turnover of 48.00 base units per calendar quarter, you can only buy Mary Kay products at consultant prices ($ 39 per 1.u.), and sell at retail prices ($ 65 per 1.u.)
According to official Mary Kay statistics, the average global rotation of consultants is estimated at 80%. Moreover, in developed countries it is much less than in Russia (in the US 68% per year, in Russia about 85%). That is, 85% of new Mary Kay consultants drop out within a year. In part, such a high rate is connected precisely with the tests, that is, a person becomes a consultant just to buy products at a discount. After testing Mary Kay products and realizing that they are no better or no worse than previous cosmetics, the client is looking for the holy grail further.
Every consultant's career begins with the magical Ladder of Success. Selling cosmetics for free beauty classes and consulting, consultants make a profit. The amount of earnings available to independent consultants increases as they move up the Ladder of Success, from a simple Beauty Consultant to the highest position - National Leader. As new members are attracted to the Personal Group and the creation of their own Business Group, the formation of subsidiaries of the Business Group, the consultant has the opportunity to receive bonuses and commissions from the total sales of members of the Personal Group and his Business Group.
Steps of the Ladder of Success.
Consultant
Senior consultant
Main Organizer
Candidate for Business Group Leaders
Business Group Leader
Senior Business Group Leader
Lead Senior Business Group Leader
National Leader
Beauty consultant job
Basic concepts:
Active order
- a one-time order for an amount of at least 1.00 B.U. (base units). 1.00 B.U.= 65$
(consumer price) = 39$
(price for consultants).
Consultant status- Indicator of the Consultant's activity. It is formed automatically based on the results of the work of the Consultant in the previous month.
It happens: Active (A)– Consultant who placed an order in the previous month;
Passive (P)- The consultant has not placed active orders for 1 to 5 months;
Terminated (T)- The consultant has not placed orders for more than five months.
For novice consultants there is a one-time 50
% discount for the first order no more 300$
at wholesale prices (discount 150$
).
Consultant
The necessary conditions:
Place active orders with the Company at least once every 5 months. The minimum order quantity for any product is $65 at retail prices.
Capabilities:
- receive income from the sale of products in beauty classes;
- participate in various competitions and programs of Mary Kay;
Senior consultant
Capabilities:
Participate in all Internet projects of Mary Kay.
Mary Kay rewards Consultants based on quarterly performance as follows:
|
per calendar quarter |
Corresponding Star |
|
48.00 base units |
Sapphire Star |
|
64.00 base units |
Ruby Star |
|
80.00 base units |
Diamond Star |
|
120.00 base units |
Topaz Star |
|
160.00 base units |
Emerald Star |
Upon receipt of the first star by the Consultant, the Ladder is issued.
A Consultant who started his activity during the second and third months of the current calendar quarter, in order to receive the Ladder and the Star, must meet the quarterly minimum sales.
Upon receipt of the Star, commissions are not charged.
Income:
.
Main organizer
The necessary conditions:
An Independent Beauty Consultant must be active and have a minimum of three active Panel Members in order to earn a 4-12% commission.
Capabilities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of Mary Kay;
- Participate in all Internet - projects of the company "Mary Kay";
The commission is accrued monthly in the form of a trade credit and is calculated based on the total sales volume of the Members of the Consultant's Personal Group at wholesale prices, excluding orders made by the Independent Consultant himself.
Income:
40% of the cost of products according to the Order Form
4-12% of Personal Group sales
Personal commissions:
3-4 active Personal Group Members 4% commission;
5-7 active Personal Group Members 8% commission;
8 or more active Personal Group Members 12% commission.
Candidate for Business Group Leaders
The necessary conditions:
Meet the requirements for the Main Organizer;
Must be active in the month preceding the start of the program;
It is necessary to have 8 personal Group Members who are active in the month preceding the month from which the Consultant intends to start the qualification program for the title of Business Group Leader;
A Qualifying Business Group must consist of personal Business Group Members, as well as Business Group Members of the second, third, fourth, etc. generations who signed an agreement with the Company after the Consultant was awarded the title of Candidate for the Leader of the Business Group;
The cumulative total sales volume of the qualifying Business Group must be at least 320.00 B.U. for the qualifying period (this may be four months or less), but the cumulative sales volume for the month must not be less than 80.00 CU;
At the end of the qualification program, the Business Group must consist of at least 25 active Consultants (including the Consultant), i.e. in the last month of the program, at least 25 consultants, including the consultant himself, must place at least one active order;
The qualification of a Business Group Leader can be obtained within one, two, three or four months, depending on when the Business Group reaches the required level of sales and the Business Group has 25 active Business Group Members (including the Candidate).
If one of the members of the Business - Group is assigned the status of a Candidate for the Leaders of the Business - Group during the qualification program, then he and his Personal Members of the Group leave the Business - Group, i.e. form their own Business Group.
Capabilities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of Mary Kay;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 8-12% commission on the total sales volume of Personal Group Members in wholesale prices.
Income:
40% of the cost of products according to the Order Form
8-12% of Personal Group sales
Business Group Leader
The necessary conditions:
The total minimum order quantity for the Business Group must be 100.00 BU. monthly. If these requirements are not met for 2 months in a row, the Business Group Leader loses his status.
Capabilities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the Independent Business Group Leader costume and a special insignia. Receive 9-13% commission on the total sales of your Business Group in wholesale prices;
Receive bonuses from $45.00 to $900.00 depending on the total sales of your Business Group;
- When a Beauty Consultant becomes a Business Group Leader, she begins to receive monthly commissions and bonuses from the total sales of his Business Group, which includes his personal sales.
These income streams are in addition to the commissions she receives as the Lead Organizer.
Income:
9-13% of the sales volume of the Business Group.
System for accruing commissions on the volume of sales of a Personal Business Group
|
Premium in $ |
||
|
700.00 and more |
Senior Business Group Leader
The necessary conditions:
The Senior Business Group Leader must have at least one Independent First Line Business Group Leader (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Capabilities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the Independent Business Group Leader costume and a special insignia. Receive 9-13% commission on the total sales of your Business Group in wholesale prices;
- Take part in the Autoprogram;
- Receive 2-5.5% commission on sales of subsidiaries of the Business Group in wholesale prices;
- Participate in Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
2-5.5% of the sales volume of subsidiaries of the Business Group.
|
Number of subsidiaries Business Groups |
||
|
One or more |
||
|
one to three |
||
|
319.00 and more |
one to three |
|
|
319.00 and more |
Lead Senior Business Group Leader
The necessary conditions:
The Senior Business Group Leader must have at least five First Line Business Group Leaders (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Capabilities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the costume of an Independent Business Group Leader and a special insignia Receive 9-13% commission on the total sales of your Business Group at wholesale prices;
- Receive bonuses from $50.00 to $1.500.00 depending on the total sales of your Business Group;
- Receive 2-6% commission on the volume of sales of subsidiaries of the Business Group in wholesale prices;
- Take part in the Autoprogram;
- Participate in the Assembly of Leading Senior Leaders, Conferences for Business Group Leaders, Meetings for Business Group Leaders;
- Be a member of the Marketing Council.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
9-13% of the sales volume of the Business Group;
2-6% of the sales of subsidiaries of the Business Group.
The system of accrual of commissions from the sales volume of subsidiaries of the Business Group
|
Personal Business Group Monthly Order Volume (B.U.) |
Number of subsidiaries Business Groups |
% of commissions from the sales volume of subsidiaries of the Business Group (in wholesale prices) |
|
five or more |
||
|
Five six |
||
|
seven or more |
||
|
319.00 and more |
Five six |
|
|
319.00 and more |
seven or more |
National Leader
The necessary conditions:
The National Leader must have at least thirteen First Line Business Group Leaders (if a Business Group Consultant becomes a Business Group Leader, it becomes a child First Line Business Group Leader of its Leader).
Capabilities:
- Receive income from the sale of products in beauty classes;
- Participate in special competitions and programs of the Mary Kay company;
- Participate in all Internet - projects of the company "Mary Kay";
- Receive 4-12% commission from the total volume of sales of Members of the Personal Group in wholesale prices;
- Wear the costume of the Independent National Leader;
- Receive 9-13% commission on the total sales of your Business Group in wholesale prices;
- Receive bonuses from $50.00 to $900.00 depending on the total sales of your Business Group;
- Receive 5-8% commission on the sales volume of subsidiaries of the First Line Business Group in wholesale prices;
- Receive 3% commission from the volume of sales of subsidiary Business Groups of the second line in wholesale prices;
- Receive 1% commission from the volume of sales of subsidiaries of the Third Line Business Group in wholesale prices;
- Receive one-time bonuses in the amount of $3,000 and annual bonuses in the amount of $600 for the emergence of new subsidiaries of the first-line Business Groups;
- Receive one-time bonuses of $6,000 and annual bonuses of $2,000 for the appearance of a new child National Leader in any line;
- Participate in the Assembly of National Leaders, in Conferences for Business Group Leaders;
- Take part in Meetings for Business Group Leaders;
- Participate in the annual Summit of National Leaders;
- Use a status car.
Income:
40% of the cost of products according to the Order Form;
4-12% of Personal Group sales;
9-13% of the sales volume of the Business Group;
5-8% of the sales volume of subsidiaries Business - Groups of the first line;
3% of the sales volume of subsidiaries Business - Groups of the second line;
1% of the sales volume of subsidiaries Business - Groups of the third line;
System for accruing commissions on the sales volume of a subsidiary Business Group
|
Personal Business Group Order Volume (B.U.) |
% commission on sales volume (in wholesale prices) |
Premium in $ |
|
560.00 and more |
The system of accrual of commissions from the sales volume of subsidiaries business groups:
|
Line 1 Business Group Monthly Sales (B.U.) |
% commission on sales volume of subsidiaries Business Groups (in wholesale prices) |
|
478.00 and more |
|
|
Monthly sales volume of the Business Group 2 lines |
Today, there are not so many women who have not even heard of the Mary Kay company. Someone loves her products, becoming regular customer, someone built a business in Mary Kay, having already , and someone is still cautious, does not trust, and even rejects wonderful cosmetics. And after all, there is no smoke without fire: apparently there is a reason for that ... or maybe it's gossip ... or black PR, low-quality criticism? .. Let's try to figure it out, let's start with how it all began:
The name of the company comes from its founders: Mary Kay Ash, which opened a small cosmetics store in Dallas in 1963. The principle of work from the very beginning was in the heart-to-heart format, which is at the heart of network marketing. However, it was only thanks to the personal philosophy of Mary Kay Ash that the company grew at a rapid pace, so much so that in 2011 it broke into 6th place in the world among large network companies in terms of sales: net profit was about 3 billion dollars.
The peculiarity and policy of the company is that "beauty consultants" only women can be, as Mary Kay Ash's philosophy is designed to improve women's lives, help them achieve career success, while maintaining the ability to fully care for their families.
On the one hand, Mary Kay arranges special schools, master classes, training seminars, motivating holidays to improve the professionalism and personal growth of its consultants. On the other hand, it develops a system of gifts, bonuses, incentive events to increase motivation, self-esteem, self-esteem of independent consultants. For each step of the work done, Mary Kay encourages small ones at first, and as you climb up career ladder all big gifts, starting with a handbag, a branded suit, then precious jewelry, trips to exotic countries, and, in the end, a car.
Thus, the Mary Kay company took a leading position, in addition, it became the first company on the New York Stock Exchange, headed by a woman - Mary Kay Ash. When successful male businessmen around showed doubts about the development of the company, Mary Kay Ash liked to repeat:
So The bumblebee has become the symbol of Mary Kay., and is now one of the gifts for women who have achieved career success.
However, today it is not so easy for novice consultants to succeed, despite the classic marketing plan of the company. At Mary Kay, you have the opportunity to climb the following steps:
As you grow at Mary Kay, you will earn an increasing turnover of up to 13%. However, you do not receive it immediately: you need to rise up to the level of the main organizer to get the first 4% of the profit from the turnover of their structure. Business Group Leader Candidate– already receives 8% of remuneration for his work, and, starting from business group leader, you have the right to claim 12% or more of the profit from your structure.
You also have the opportunity to receive 40% profit for retail sales, especially since the Mary Kay company is more focused on the direct sales method, and their training system is completely focused on this important skill - the ability to sell. This has both their advantage (a worthy turnover of $ 3 billion) and a disadvantage, because network marketing is not only sales, it is constant personal growth. I don’t want to say that Mary Kay does not have it, but still, this company focuses on turnover, and not on building a network and managing it, which in fact is real network marketing.
Another significant drawback of the Mary Kay company is its age. The most optimal entry into the company is considered from 3 to 7 years. If you entered in middle age - between 10 and 20 years old you also still have a chance to succeed in business. But when you have a veteran company that is over 20 years old, and consultants are already stalking you around every corner, you are unlikely to achieve the level of "National leader»With such competition, unless you move to another country where the wholeness still reigns.
As for the company's products, 2 main lines should be noted here: This is a cosmetic series for face and body skin care, as well as decorative cosmetics. To be honest, I am personally very enthusiastic about decorative cosmetics, and I am a regular customer of Mary Kay. Indeed, the price justifies the quality, which, in my opinion, is enough high level. And here is a series for face and body skin care: what is not a remedy is a complete disappointment. When comparing the quality of other MLM cosmetics companies such as
,
, Tian Di, then Mary Kay loses significantly.
Rumor has it that their cosmetics contain animal hormones, which causes the skin to become addicted to cosmetics. And although officially in America, and in other countries, it is forbidden to use hormones, nevertheless, Mary Kay has such a reputation that they are afraid to use their cosmetics.
However, many of those who still risk using the cosmetic series are most often dissatisfied due to various side effects: skin irritations, redness, allergies. In my case, nothing like this happened: I just had something to compare with, so I am happy to remain a consumer of decorative cosmetics, and with the same pleasure I refuse a series of face and hand skin care.
Thank you for your attention!
If you are a health conscious person, or just keep up with network marketing news, don't miss out. the next review about the already sensational “Wellness” company: “Kayane”
For what reasons should you accept her offer to become a health consultant, thereby earning yourself a passive income. And why you shouldn't do it...
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