How to open a cleaning business for houses and apartments. Cleaning company business plan How to grow a cleaning business

• Market analysis of cleaning services
• Registration and paperwork
• Cleaning company premises
• Cleaning company staff
• Promotion and advertising
• Expenses and income

Cleaning firms appeared in the CIS countries not so long ago. This type of income does not require large investments. A cleaning company is an interesting option for a woman who decides to start her own business. We will analyze how to open a cleaning company from scratch, where to start and how to succeed in this business.

Market analysis of cleaning services

First of all, you need to define your target audience. As a rule, small companies are reluctant to cooperate with cleaning companies. Two or even one cleaning lady is quite enough for them, with whom an employment contract is concluded.

Individuals order general cleaning services after repairs or before any important celebration. These are one-time orders with a high check, but they are not stable. A more solvent population can afford a cleaner for scheduled cleaning 1-2 times a week, but this service is in demand mainly in large cities.

The share of commercial enterprises in this market reaches 80%. The most profitable option is cooperation with large organizations, especially with shopping and entertainment centers.

Some entrepreneurs open cleaning companies that not only clean the premises inside, but also wash the facades of buildings. It pays well, but you need certified specialists in the field of industrial mountaineering.

In 2019, NeoAnalytics published a study on the cleaning services market in the Russian Federation. According to their data, in 2018 the volume of this market reached 83.5 billion rubles. There are about 1000 cleaning companies on the market, up to 30% of the turnover belongs to large companies. The market was actively developing until 2013, after which the growth rate slowed down.

The market trend is the expansion of the range of services and the consolidation of cleaning companies.

There are 3 types of cleaning:

1. Daily complex cleaning (mopping, dusting, cleaning mirrors).
2. Cleaning of the adjacent territory (garbage removal, washing of facades and windows, cleaning of snow and leaves).
3. Cleaning after repair (general cleaning with getting rid of stubborn dust, removal of construction debris, removal of heavy dirt, cleaning of furniture)

Basic set of services:

• daily cleaning,
• spring-cleaning,
• cleaning after repair
• window cleaning,
• carpet cleaning,
• cleaning microwaves and stoves

You can offer special types of services - this will distinguish you in the market. These services include cleaning after the holidays or before discharge from the hospital, staff rental, disinfection, dry cleaning of furniture. You can also take on plumbing and technical tasks.

Before opening a company, evaluate the level of competition in your city: which companies are already operating, how successful they are, what services they offer and at what prices. The best option is to look for customers right away to estimate how difficult it will be for you to get orders after opening.

Usually, part of the orders for cleaning falls on holidays, weekends and evenings. Each client has their own schedule that you need to adjust to. This is a feature of the cleaning business.

Registration and paperwork

To open a cleaning company, you will not need to obtain a license, but the activity must comply with GOST R 51870-2002: “Household services. Services for cleaning buildings and structures.

For cooperation with large organizations, it is better to form an LLC. For a small company cleaning private houses, it is enough register an IP. The taxation system is simplified, options for UTII (single tax on imputed income) or STS "Income" (tax rate of 6% of revenue) are possible. After registration and registration of the organization with the tax authorities, you need to obtain permits for the premises from the SES and firefighters.

May be of interest: Business for women

OKVED code 74.70.1 - Cleaning and cleaning of industrial and residential premises
OKVED code 90.00.3 - Cleaning and similar activities

Cleaning company premises

A cleaning company can do without renting a room. The dispatcher will take orders at home and contact the cleaners to transfer information about the place and specifics of cleaning. You can store the equipment in your garage or rent a small warehouse.

This option is possible if you have a small start-up capital and no clients yet. Over time, it is desirable to find an office space of 20-30 sq.m. - there will be a director's office, a room for staff, as well as a small warehouse for inventory, equipment, household appliances, workwear, etc.

Cleaning company staff

The financial results of your company will largely depend on the staff. You hire not a simple cleaner, but a cleaner, i.e. a person who has received special training, knows how to use sweeping machines, understands chemicals for removing dirt and is able to perform large volumes of work. In addition, the cleaner must be polite, tidy and have a good reputation, as he will have to work on the client's territory, where valuables may be.

The number of cleaners depends on the number of orders, but for the first time, 2-3 employees will suffice. Be prepared for staff turnover. Soon after opening the company, you will have to hire a recruiting manager if you do not want to deal with the search for new employees yourself.

You may also need:

• advertising manager;
• purchasing manager;
• manager for attracting and working with clients;
• quality control manager;
• accountant;
• driver;
• administrator.

The minimum set of everything you need to open an organization includes:

1. Professional detergents (including window cleaners) and household chemicals.
2. Mops, brooms, mops, buckets.
3. Garbage bags, gloves, napkins.
4. Special trolley for cleaning with wringer.
5. Washing vacuum cleaners.

In addition to the basic set, you need to buy machines for dry cleaning, deep cleaning of carpets, as well as a floor cleaning machine. This is especially true if you are planning to open a company to work with large shopping centers, and not with individuals.

Promotion and advertising

You need come up with an original name to develop a company logo and put it on overalls for cleaners.

You can use outdoor advertising and advertising on transport, leaflets, advertising articles and announcements in print media, on city websites, forums. If you plan to work with corporate clients, prepare and send commercial offers.

May be of interest: Investing in cars - how to get 6,000% per annum

If you are focused on private clients, use bulletin boards, announcements at the entrance.

To open and promote a cleaning company, attract your first customers with bonuses, discounts, promotions and contests with prizes.

Expenses and income

Before opening, you need to draw up an accurate business plan. Let's take a closer look at the financial part.

Starting costs for starting a business will be quite significant, from 250,000 rubles. This is the minimum amount for the purchase of equipment, inventory, furniture and office equipment for the office, overalls for staff, business registration and an advertising campaign.

Monthly expenses include renting a room, paying for the telephone and the Internet, salaries for employees, advertising, buying detergents, additional equipment, and incidental expenses for toilet paper, water, soap, etc. Minimum - from 150,000 rubles. To open a small cleaning company, you first need to have a capital of 400,000 - 500,000 rubles.

Business plan for opening a cleaning company in a city with a population of 1,200,000 people.

Prospects for the cleaning market

Cleaning is one of the most promising business areas in Russia. Thus, in the developed countries of Europe and the USA, almost 80% of commercial real estate is serviced by cleaning companies. Whereas in Russia - only 20% of commercial real estate use the services of "professional cleaners". As you can see, the market has room to grow. Its volume, meanwhile, is 250 million dollars and continues to grow. By organizing a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money do you need to start a business

According to the business plan, the opening of a cleaning company will require an investment of about 1.3 million rubles. Initial costs include:

Total - 1,336,000 rubles.

Description of the offered products and services

Our company plans to provide a range of services for initial, daily and general cleaning. The initial cleaning after the construction of the repair is: cleaning inside buildings and structures, removing dust from floors, ceilings, skirting boards, walls, washing windows and plumbing, cleaning radiators. Daily cleaning involves dusting, cleaning mirrors, cleaning door blocks and stairwells, taking out garbage, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning the outside of buildings: washing windows, roofs, facades, removing efflorescence bricks, cleaning of aluminum bindings, etc. The preliminary price list for the company's services will look like this:

• Initial cleaning (after repair or construction) - 50 rubles per sq. m.
• Daily complex cleaning - 5 rubles. per day per sq. m.
• General cleaning of an office or retail space - 40 rubles/sq. m.
• Floor care - 40 rubles / sq. m.
• Washing a plastic window - 300 rubles / unit.
• Washing chandeliers and lamps - 100 rubles / piece.

According to the business plan, in the first months the volume of daily complex cleaning will be 2000 sq. m. Such an area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, a certain amount of work can be obtained from private homeowners (mansions, country cottages). We can also count on income from initial cleaning after renovation or construction and cleaning the outside of buildings. The planned scope of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

• Daily cleaning - 300,000 rubles.
• Initial cleaning - 125,000 rubles.
• Washing windows and facades, cleaning the outside of buildings and cleaning the surrounding area - 50,000 rubles.

Total - 475,000 rubles.

Download a business plan for a cleaning company with our partners, with a guarantee of quality.

Which room to choose for the office

To accommodate the company's office (as well as all equipment), it is planned to rent a room with an area of ​​50 square meters. m., located on the ground floor of an apartment building. High traffic and the first line of houses are not of great importance, the main thing is the big savings on rent. Monthly rental payments will amount to 25,000 rubles. (500 rubles per sq. m.).

What equipment to choose for the cleaning business

Particular attention will be paid to the purchase of professional cleaning equipment. For cleaning both small and large objects, we will need: vacuum cleaners for dry and wet cleaning, carpet washing machine, carpet dryer, floor polisher, sweeper, steam generator, floor scrubber, foam generator, glass equipment, dispensers and materials, as well as chemical funds. As for the manufacturer, preference will be given to Cleanfix equipment. The total cost of purchasing equipment will amount to 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client's territory. It may be a Gazelle car in b. y. option. For these purposes, it is planned to spend about 400,000 rubles. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. Among them will be: an administrator (receiving and monitoring the fulfillment of orders), a driver, equipment operators (3 people) and a manager. Accounting services will be outsourced. The wage fund will amount to 120,000 rubles. per month.

What taxation system to choose for a cleaning company

As an organizational and legal form, it is planned to register a limited liability company. Taxation system - USN, 15% of the organization's profits.

Marketing and promotion of services

It is very important to conduct a competent advertising campaign in the first months after the opening. Moreover, even before purchasing equipment and other serious investments, you will need to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are credit). Therefore, in order to prepare the client base at the initial stage, it is planned:

cleaning company financial plan

The final stage of business planning is the calculation of the main indicators of the economic efficiency of a cleaning company. Fixed monthly expenses:

Total - 261,000 rubles.

How much can you earn from cleaning

The monthly net profit of the company will be 181,900 rubles. The profitability of the business is 69%. With such indicators, taking into account the period for the promotion of the company, the payback of the initial investment will come in 11 - 12 months.

Recommended download a business plan for a cleaning company for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step by step plan to open a cleaning company

1. Market analysis, determination of the target audience in the region.
2. Registration of activities.
3. Drawing up a list of services, creating a pricing policy.
4. Purchase of equipment, chemicals for cleaning.
5. Recruitment (if necessary).
6. Conducting an advertising campaign.

OKVED for a cleaning company

• 21 - cleaning of real estate objects;
• 11 - collection of waste, safe for the environment;
• 10 - comprehensive maintenance of premises;
• 22 - cleaning and cleaning;
• 29 - other cleaning and cleaning, including areas near a residential building, office building;
• 30 - creating a landscape;
• 09 - other personal services;
• 00 - activities of households with employees.

What documents are needed to start a business

To open a sole proprietorship, you must submit to the tax office:

• A photocopy of the passport;
• Receipt of payment of state duty;
• Properly completed application.

To register an LLC:

• The decision to establish an LLC, signed by all the founders;
• Charter of LLC;
• Receipt of payment of the mandatory state duty;
• Application Form P11001.

Do I need a business permit

For a small company, it is enough to issue an IP. The main advantages of this legal form are simple documentation, the possibility of using a preferential taxation system. If you plan to create a grid, it is better to register an LLC. This legal form allows you to provide services to large companies, firms. Special permission to open a cleaning company is not required. Doing business must comply with GOST R 51870-2002.

Cleaning company opening technology

With a high level of competition, the established cleaning company must find several regular customers as quickly as possible and take care of recognition. By pursuing these goals, everyone will be able to achieve significant results in a short time. You can achieve your goals by providing quality services. It is also recommended to study the activities of competitors and offer services that they do not provide. For example, cleaning curtains at home, daily cleaning of any form of real estate, etc.

Reading the stories of successful people, you understand that everything is possible, and you have a thirst for action along with a burning desire to realize yourself in some new area. From the listideas for you can choose interesting options for yourself and start self-realization in a completely new business.

There are many ideas that are great for aspiring entrepreneurs. Let's consider such a service sector as a cleaning company. You can enter the arena in this business with a small investment, because the opening costs depend on the volume of services provided. In this regard, the cleaning business is very flexible, and there is always a need for such services.

It is also worth noting that competition in this market is high in metropolitan areas, and especially in the city center. But there is an opportunity to occupy the segment with the cleaning of cottages, offices located on the periphery. If it is planned to open a cleaning business in the regions, then this area, with high-quality services, is quite free there.

This idea is very easy to implement for those who already have a legal entity or individual entrepreneur open. In this case, it is only necessary to add (register) the required OKVED, and tomorrow you can start a new field of activity.

Who needs cleaning services: find out the target audience

To understand who needs cleaning services, you just need to answer the question: for whom it is important to constantly maintain cleanliness, but who does not want to do it themselves?

The issue of cleanliness for business is very important, because. this is the prestige of the company, the comfort of customers and employees. Regular cleaning is always needed. There are also ordinary people who, in order to save time and energy, would like to use the services of professionals.

Let's highlight the main customers of the business in question:

• Large shopping centers. Contracts with such corporate clients are usually concluded for a long period.
• Offices. Established relationships with offices are quite convenient. Usually, having concluded an agreement with one group of clients, very often their “neighbors” draw up an agreement, wanting to save time looking for a reliable cleaning company or receive a profitable offer from you.
• Cottages. Cleaning a large house requires a huge amount of time, so cottage owners are happy to use the services of cleaning companies. Often services are required once a week, but regularly.
• Individuals. FL usually order services one-time, for example, to prepare an apartment for sale or to clean up after renovation.

Also a popular service is washing windows, balconies and loggias. If your company has the necessary equipment for this, then orders for cleaning furniture and carpets with a washing vacuum cleaner are possible.

Cleaning company at home or in the office, which is better?

If you plan to develop and work with clients, then the office is still desirable. We need an office for the manager, a room for staff and, of course, a room for storing equipment and inventory. The office does not have to be located in the center, and this is a significant plus for your company, because rent in the center is always more expensive. Orders will be made mainly by phone, so even the sleeping areas of the city are great.

In terms of area, a room of 20-30 sq.m is quite suitable.

What documents are needed to open a cleaning company

Documents will be required for registration of a legal entity or individual entrepreneur. There is no special list of documents for opening a cleaning company, because activity is not licensed.

BUT! It is obligatory to study GOST R 51870-2014 “Professional cleaning services - cleaning services”, because this document will regulate your activities.

It is also mandatory for employees to have a medical book.

Features of the cleaning services market

The key feature of the market will be that this market is mastered by 80% only in megacities. Smaller cities and remote areas are open to development. Of course, at the initial stage, you should focus on a fairly narrow range of services. Basically, it will be daily cleaning of office premises, one-time services for individuals and seasonal work. You need to earn an impeccable reputation, which means the quality of your work must be at a high level from the very beginning.

Step-by-step algorithm of actions for opening a cleaning company

The cleaning service business is for everyone: men, women, and students. You might be interested to know what else you can open . The main thing - remember that work, even if it is self-employment, should leave a feeling of deep satisfaction. Success inevitably comes to those who love both their business and their customers. And when you approach the matter with interest, you want to understand all its subtleties.

Registering a business and choosing OKVED codes

To work, you need to register your entrepreneurial activity in the form of an LLC or an individual entrepreneur.

The choice of legal status depends on who your clients will be. If you decide to provide services to large companies, then it is advisable to stay at an LLC and work on a simplified taxation system (STS). If you plan to serve individuals, then you can register an individual entrepreneur and work on a patent or UTII (this mode is available only in the regions).

A limited liability company is a fairly convenient legal form. It has a number of significant advantages: it is suitable for any commercial activity, it is quite simple to register, you can use special tax regimes. In addition, the founders of an LLC are not personally liable for the obligations of their organization.

Documents required for registration of LLC:

1. form P11001;
2. charter;
3. founding agreement;
4. minutes of the meeting of founders or decision of the sole founder;
5. payment of state duty (receipt);
6. a letter of guarantee on the provision of a legal address.

If necessary, additional documents are provided:

1. notification of the transition to the simplified tax system or UTII;
2. appraiser's report (copy) if part of the amount of the authorized capital is contributed by property;
3. power of attorney.

Samples and design examples can be found on the net and done on your own, or you can entrust this issue to professionals.

Documents for opening an IP:

1. a copy of your passport to identify you;
2. application in the form P21001 (on registration of a sole trader as an individual entrepreneur):
3. application for the transition to the simplified tax system (optional);
4. receipt for payment of state duty.

Applications can be downloaded from the official website of the Federal Tax Service. There are examples of filling in the network, you can also read clear and detailed instructions on how to without the involvement of experts.

When writing an application, you will definitely need to indicate OKVED (types of activity). You can select several codes, the main one indicates OKVED 74.70 - Cleaning and cleaning of industrial and residential premises, equipment and vehicles.

This OKVED has subparagraphs:

74.70.1 - Cleaning and cleaning of industrial and residential premises and equipment

74.70.2 - Cleaning and cleaning of vehicles

74.70.3 - Activities for carrying out disinfection, disinsection and deratization works.

Optionally, you can choose one or even all of them as additional activities.

How to choose equipment and supplies for a cleaning company?

The equipment of a cleaning company will depend on the scale of the services provided. For example, if the company is located in a small town and you mainly provide wet cleaning services to offices, then you will need detergents, the simplest equipment and rags. If the provision of services is planned for large facilities, where there will be additional requirements for cleaning furniture, disinfection, washing carpets, cleaning construction waste, etc., then in this case you will have to spend money on equipment.

It is advisable not to save on inventory and choose proven brands, preferably with a guarantee and after-sales service. We recommend taking a closer look at the following companies that deal with professional cleaning equipment: Karcher, Nilfisk, Tennant, Fimap.

The main list of equipment for a cleaning company:

• A vacuum cleaner. You may need several types: for wet and dry cleaning, with a dry cleaning function, vacuum cleaners for construction waste
• Steam generator. Handy thing for disinfection and cleaning
• Carpet and furniture cleaning equipment

Scrubbers

Tcleaning bins, cleaning equipmentgender

• Glass cleaning equipment . You can get by with traditional detergents and rags, or you can purchase special equipment (windshield wipers), which facilitates manual labor and improves the quality of cleaning
• High pressure washers
• Detergents. It is advisable to choose professional products that meet the requirements of GOST, do not have strong odors and perform their functions perfectly. Also, do not forget that different surfaces require different tools. Otherwise, you risk spoiling the customer's expensive laminate and additional costs will fall on your shoulders.

We select personnel for our cleaning company

Remember the well-known phrase “cadres decide everything”? So in this business, this is a very important detail. Responsible personnel who will perform their functions with high quality, will be punctual and result-oriented, will make your cleaning company a good reputation. More and more people will turn to you on the recommendations of satisfied customers.

You can find workers in the modern world in a variety of ways: through job advertisement sites, recruitment agencies, print publications, or through your acquaintances.

A mandatory requirement should be the ability to handle technology or the desire to learn it. The problem with this business is the inconsistency of staff. You will have to teach employees how to use equipment and explain the main tasks at the first stage, because. hiring an individual specialist will be another cost item.

You will also need a driver who will take and bring inventory with equipment to the cleaning site.

If you do not plan to do bookkeeping on your own, then you will need an intelligent and competent assistant. Increased requirements are always imposed on an accountant: responsibility, trust and professionalism. You can hire a specialist on staff, opt for outsourcing, or choose a remote worker.

In the modern world, it is possible to control an accountant with the help of software. All actions, from the submission of tax reports to transactions with money, are carried out in a special program (or several), you can take control of access and rights to the program.

What is the best way to advertise yourself in order to gain a place in the market?

Consider traditional and modern means of business promotion.

At the initial stage, the search for customers should be started through acquaintances, former colleagues, advertisements for cleaning services, it is possible to distribute leaflets near cottage settlements.

Any marketer will advise you to launch online promotion in parallel: it is advisable to make a website that will tell you what you can do, deadlines, prices and, of course, a form for ordering services.

Do not forget that social networks have absorbed the world so much that sometimes entrepreneurs are engaged in business promotion only through them. Advertising on Instagram, Odnoklassniki can give a significant flow of customers. By the way, the whole business.

It is desirable to interest customers with promotions, discounts, possibly contests. For example, when ordering seasonal services, get a bonus on the next order. Regular customers can make special offers for services that they have not yet used, thereby expanding the scope of work.

How much money does it take to start a cleaning company?

To calculate the costs, you need a business plan, which will describe your main activities and the amounts that are relevant for your city.

The table below shows approximate data, because. to calculate exact indicators, factors such as the number of employees in the state, region, number of orders, etc. are important. By the way, compare them with the costs of opening . Investments will pay off in about six months, but this area practically does not require costs at the start due to the lack of specific equipment

Calculation of starting costs for opening a cleaning company in 2018:

Starting Costs (Business Registration):	Amount (rub.)
State duty for registration of LLC	4000
State duty for registration of IP	800
Authorized capital for legal entities (min. amount from 10,000 rubles)	From 10000
Production of a seal (for legal entities and individual entrepreneurs, a seal is not required, but desirable)	From 500 to 2000
Opening a current account	0 to 2000
Notary services (if the actions will be performed not personally by the applicant)	From 1000
Total expenses for registering an LLC business	18 000 rub.
Total expenses for registration of IP business	4300 rub.

You can choose the most economical option, namely to become an individual entrepreneur. The costs associated with the acquisition of this status are more than 4 times less than the registration of an LLC.

Since there are 2 cleaners in our example, it is logical to purchase two sets of equipment in order to be able to go to different customers at the same time.

How much recurring expenses does a cleaning company require? Let's look at the numbers on the table:

Monthly expenses:	Amount (rub.)
Detergents and consumables (rags, sponges, etc.)	From 5 000
Premises for rent	From 25 000
Salary for cleaners (2-3 people)	From 30 000
Accountant	From 15 000
Driver	From 20 000
Taxes (based on 1 month)	From 1 500
Communal payments. Office consumables (stationery, cartridges, etc.)	From 5 000
Director's salary	By agreement
fuel and lubricants	From 10 000
Advertising	From 5 000
Total monthly expenses:	RUB 116,500

Thus, the total cost of opening your own cleaning company: 241.4 thousand rubles.

Monthly expenses: 116.5 thousand rubles.

How much profit does a cleaning business make?

The list of cleaning services is quite wide and within the framework of one article it is simply impossible to give a complete price list.

But for simplicity of calculations, let's assume that the cost of one order from a legal entity is 3,500 rubles, and the average check for cleaning in a private house or apartment is 1,500 rubles.

If you plan that there will be about 20 orders per month from individuals (only 4-5 cleanings per week) and 40 orders from companies (1-2 orders per day), then the amount of revenue should be approximately 170,000.

Thus, a cleaning services company is able to recoup monthly expenses and make a profit of 53.5 thousand per month.

Let's see how profitable a cleaning company is in relation to total costs:

To do this, we take the profit for the year 53.5 thousand rubles * 12 months = 642 thousand rubles.

and divide it by the amount of initial investments 642 thousand rubles / 357.9 thousand rubles = 1.79 or 79%.

The profitability of this business is quite high, about 80%.

The payback period for a cleaning company is on average 6-7 months.

Apart from the idea of ​​a cleaning services business, another idea can be considered - . It is in great demand, but involves the purchase of expensive equipment (from 1.5 million rubles).

Therefore, the cleaning business is very loyal to beginners.

What conditions must be met in order for your cleaning business to become profitable? Watch the video to find out the answer to this question, as well as some useful tips on how to easily enter the cleaning market.

Register for a free marathon

How to create passive income in 4 days

A marathon where you will create live passive income from scratch and learn specific strategies for investing in apartments, houses, garages, cars and even profitable sites

To begin

We present a step-by-step business plan for a cleaning company: calculations, tables, tips, useful video.

♦ Initial investment: 192,000 rubles
♦ Cleaning company payback period: 14 months
♦ Project profitability: 25%

For housewives, this is a familiar routine. For a workaholic who disappears for days in the office - a nightmare. And for the owners of cleaning companies - the opportunity to earn money by helping others.

Opening your own business in this direction is not so difficult.

The main thing that is required of you is to create in order to outline the path of its development and receive the necessary investments from sponsors.

Why start a cleaning company?

Interesting fact:
The most expensive cleaning service is cleaning after a fire. Imagine how high-temperature smoke eats into walls and even the smallest cracks, which subsequently need to be cleaned with special devices and chemistry, taking into account all the techniques, as well as knowledge of what and how to clean, so as not to spoil and what not.

For a newcomer to the business, the idea of ​​starting a cleaning company is the perfect solution. First of all, because it will require a very small (compared to other ideas) amount of capital investment. In the future, you can always expand and develop.

But for starters, it is enough to have a set of cleaning equipment and desire. After all, even the entrepreneur himself can perform the functions of a cleaner!

Of course, in the future he will take over the managerial reins, and for this work he will hire other people.

No office is needed, because the work takes place on the territory of the client. And orders can be taken with only a computer and a phone.

There will also be clients.

More and more people prefer to shift their worries onto the shoulders of others, although they could perfectly manage on their own.

But why not take advantage of this for young and ambitious aspiring entrepreneurs?

Cleaning company business plan: planning

Business plan summary

The current business plan describes a project to open a cleaning company in Ryazan.
Project leader: Ivanov I.I.

Goals pursued:

1. Providing the population with high-level cleaning services using special equipment and high-quality chemicals at affordable prices.
2. Getting profit from a cleaning company.
3. Organization of a company with a high level of profitability.

Marketing section of a business plan for a cleaning company

Like all other types of public services, this one suffered a significant decline during the crisis period of 2008-2009.

At the moment, the situation has completely stabilized and there is a clear increase in demand for cleaning services.

In such advanced settlements as Moscow or St. Petersburg, the niche is almost completely occupied (excluding highly specialized areas). But in the city of Ryazan there is a place to open a new cleaning company.

Target audience of cleaning companies

If earlier the main audience was considered to be people exclusively with a high level of income, now the main contingent is represented in the current business plan by the following categories:

• income level – average and above average;
• men and women are roughly equal in proportion.

This is due to a decrease in prices for cleaning services and an increase in the pace of life in modern cities.

People are increasingly trying to shift routine matters onto other people's shoulders. However, despite the growth of this indicator among individuals, commercial organizations remain the main clients of cleaning companies.

At the same time, the distribution of demand for services according to the business plan looks like this:

• daily cleaning of premises, territories - 65%;
• cleaning after special circumstances (fire, installation of equipment, moving) and additional types of services - 20%;
• garbage collection, snow removal from roofs, washing of glass vertical surfaces - 15%.

Advertising campaign

Although the market for cleaning services is growing, the number of consumers does not change significantly. This means that in the current conditions it is necessary to pay special attention to the advertising campaign.

It must be launched before the opening of the company and financed in sufficient quantities. When the organization reaches the payback level, it will be possible to spend smaller amounts.

And until this moment, you can use the following tools listed in the business plan:

• mailing with profitable offers to potential customers among commercial organizations;
• creation and promotion of a cleaning company's own website;
• placement of advertisements in periodicals of thematic direction;
• ordering uniforms for employees with the name of the company and a memorable logo to increase the level of recognition of the company.

Competitive advantages

In order for the organization to flourish and firmly occupy its niche in the service market, cleaning company business plan should contain such an item as competitor analytics.

You need to make a selection, which will indicate the names of firms, a brief description of the activity. And most importantly, you need to determine what ensures their popularity with customers.

Thanks to this analysis, you can make a list of competitive advantages.

The current business plan includes the following items:

• availability of exclusive services;
• attractive price-quality ratio;
• ordering special cleaning products from leading suppliers;
• modern cleaning equipment;
• high qualification of employees.

Services for a business plan for a cleaning company

For a full-fledged description of the future enterprise in the business plan, it is imperative to highlight the following question: what services will you provide to the population?

The list of options is extensive and may include such items:

• cleaning of residential premises and offices (after repair work, general, daily);
• care for different types of floors (parquet, granite, marble);
• dry cleaning of carpets and upholstery;
• washing glass and glass surfaces;
• care and tidying up indoor plants, yard lawns, lawns;
• snow removal from the roof.

The list in this business plan is far from complete and may be supplemented by your exclusive offers.

In addition, as your business develops, you can connect new, related areas.

For example, often cleaning companies are also engaged in the selection of household staff.

cleaning company staff

Guinness Book of Records:
A man named Terry Burrows entered the record book. It is considered the fastest window cleaner in the world. He managed to clean 3 standard office glass (meter by meter) in nine and a quarter seconds using a small mop and a couple of liters of water!

Even in large cleaning companies, as a rule, there is a need for only three positions: personnel officer, manager, cleaner.

At first, the owner can take on the responsibility of selecting specialists for the team. But a growing business will require hiring an invited specialist who will devote all his free time to this process, and will act more professionally.

Rarely any firm can do without a manager. This position is often referred to as an administrator. His responsibilities include monitoring the quality of services, purchasing goods and accounting for their consumption, coordinating the receipt and fulfillment of orders.

No matter how important the previous two positions are, the “backbone” of your cleaning company will be the cleaners. Contrary to popular belief, experience and special knowledge are very important for this employee.

You do not want to pay damages from the company's funds for an expensive carpet, spoiled by the inept cleaning of an employee, do you?

But their number is directly related to what load of orders you plan.

To start, it is enough to accept 3-5 people on the staff. Their salary and positions are specified in the business plan.

cleaning company equipment

As with any other project, quality professional cleaning equipment is of great importance for a cleaning company.

The standard kit, which should fall on every cleaner, includes:

• mop for the floor (flat mop);
• cart on wheels with a container for household chemicals and rags, a waste compartment and a wringer;
• scraper to remove dried dirt;
• special napkins;

Among the large equipment that is also worth buying for the company:

• a vacuum cleaner;
• window cleaning tool

If you plan to bet on cleaning industrial premises, offices, shopping centers, it will be difficult to do without a special floor scrubber.

Its cost is quite impressive: 100,000-450,000 rubles. However, such equipment can replace several cleaners at once. In addition, the speed and quality of cleaning with its help definitely increases.

Specifications should be included in the business plan.

Cleaning company business plan: implementation

“It is difficult to say what is important in life. Life is meaningless on its own. You just need to find something to do to occupy this gap between birth and death. What is the meaning of life? Yes, he is not. Having children is a reproductive function, it lies outside of us. What to strive for? Some quantitative factors hardly motivate a person. Don't eat two breakfasts. You have to find something to do. You just came up with some kind of game for yourself, and you play it.
Entrepreneur Sergey Galitsky

Schedule for opening a cleaning company

The opening calendar plan in the business plan of a cleaning company is drawn up both for investors and for the business owner himself.

It allows you to track who is responsible for what, whether you are investing in deadlines and gives you additional confidence.

The plan is drawn up in the form of a table:

The essence of the stage	1 month	2 month
Issuance of permits and registration
Conclusion of a lease agreement
Purchase of equipment and consumables
Hiring staff
Advertising campaign
Start of a cleaning company

Calculation of costs for opening a cleaning company

The most important section of any business plan is the calculation of financial indicators.

On their basis, one can judge the feasibility of opening a cleaning company, the payback period, and the required amount of investment.

Data on the money needed to open and maintain a business is best done in the form of a table. This makes the information easier to read and analyze.

Opening costs

Name	Cost, rub.)
Buying inventory	90 000
Ordering overalls for cleaners (two types of gloves - rubber and fabric, a pair of T-shirts, a branded cap and protective overalls) - one set for each	7 000
Office furniture	35 000
Washing machine	15 000
Office equipment	25 000
Documentation (permits, registration)	20 000

Based on the information in the business plan, it becomes clear that an entrepreneur needs to have at least 192,000 rubles to open a cleaning company.

Financial section of the business plan for a cleaning company

If a group of five people had similar skills, they would have coped with Mary-Ex (a huge building in London) in three days, while usually 200+ trained people will cope in the same time.

Monthly expenses

Name	Amount (rub.)
Premises for rent	20 000
Utility bills, phone bills	1 000
HR specialist salary	15 000
Manager salary	15 000
Cleaners salary (per person)	10 000
Staff development	4 000-20 000
Documentation	5 000
Consumables: stationery	500
Consumables: household chemicals	6 000
Advertising	2 000

Thus, the fixed costs for maintaining and developing the business plan will amount to at least 78,500 rubles.

P.S. Don't forget about unexpected expenses. Even if it seems to you that you have provided everything, include 5% for unplanned expenses in the finished version of the business plan. As practice shows, they happen in any case.

A detailed video about opening a cleaning company from scratch:

calculations, costs, net profit.

We take note.

Cleaning company business plan: payback

Based on these indicators and the established cost of services, you can calculate the approximate profit margin for the business plan. If you subtract the amount of monthly expenses from the financial section, you will end up with the amount of net income.

The payback period of a business depends on this indicator and the amounts invested in the opening.

On average, the profitability of such a business is 20-30%.

Although a small capital is required to open a cleaning company, a lot of effort will have to be invested in each stage of the project. However, nothing comes to us in life by itself. And for the sake of a successful and profitable business, it is worth trying.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

In this article, we will tell you how to open a cleaning company. What do I need to do. How to determine the number of services and the target audience. Why you need to analyze competitors, and what tools to use to effectively promote your business and attract customers.

Stages of opening a cleaning company

To open a profitable cleaning company, you need to do everything in a certain sequence.

1. : investments, services, target audience, etc.
2. Register an individual entrepreneur or LLC, register with the Federal Tax Service.
3. Find and rent space for office and warehouse.
4. Buy equipment, inventory, detergents and cleaners.
5. Buy office equipment and furniture for the office.
6. Order the development of the site to receive applications from the Internet.
7. Order the creation and promotion of a community in social networks.
8. Hire, train employees and conclude employment contracts.
9. Find your first clients.

By performing each action in the order written above, you can open a profitable and popular cleaning company among the target audience.

Target audience and services

At the stage of developing a business plan, you need to think about what services the company will provide and to whom.

The target audience

The services of cleaning companies are used by two categories of target audience.

1. Commercial organizations: companies, enterprises, various institutions and institutions.
2. Individuals: citizens living in apartments or country houses.

The most profitable option is commercial organizations. Because cleaners will clean offices, warehouses, industrial or commercial premises. The average check here is much higher than when working with the population.

The only disadvantage of working with a commercial target audience is a large investment in starting a business: the purchase of special equipment for cleaning industrial or public premises.

It is easier to build work with individuals. Less expenses. But the average check will also be lower.

In order for a business to bring in more money, it is worth providing services to both categories of target audience. However, it all depends on the initial capital.

If you don't have enough money to buy professional equipment for commercial clients, you can start with the public. As the company develops and its income in the future, it will be possible to expand the range of services and target audience.

Services

The number and types of services will depend on the target audience. But there are 3 general types of cleaning that any cleaning company can do.

• One-time - one-time cleaning, for example, apartments after repair.
• Daily - regular cleaning, which is usually ordered by commercial organizations.
• Specialized - highly specialized cleaning: dry cleaning of carpets, furniture, washing windows, etc.

At the start, it is desirable to choose one direction. Later, when an established client base appears, the scope of activities can be expanded.

The services of a new cleaning company may include the following works:

What to do with competitors

• 81.21 - general cleaning of industrial, office, residential and other buildings.
• 81.22 - cleaning and cleaning of residential and non-residential premises.

If you plan to sweep yards, clean snow, then you will need to specify code 81.29.

The activity of cleaning companies is regulated by GOST R 51870-2002. It definitely needs to be studied.

In addition to registration and registration with the Federal Tax Service, you will need:

• Register for a pension fund.
• Obtain permission from the Fire Inspectorate and Rospotrebnadzor.

The last instances issue documents only after checking the office and warehouse premises of the company.

Office and warehouse space

There are no requirements for the premises for the cleaning company. It does not matter the location and the interior. Only the director and accountant will be in the office. Perhaps also a specialist in finding clients and working with them.

Clients themselves will not visit the office, because applications are left through the form on the website or by phone. The contract and other paper formalities are decided on the spot.

Therefore, you should not take a large room with a high rent. In some cases, inventory can be stored at home. But it is desirable that it be a separate room where employees can easily get to.

The rented space should be enough for:

• Warehouse for storing cleaners, detergents, inventory, etc.
• Staff lunch room with microwave and refrigerator

The room must be heated, connected to the mains, water supply and sewerage. Compliance with the requirements of the State Inspectorate, SES and Rospotrebnadzor is mandatory.

Of the furniture, you will need tables and chairs for the work of employees: an accountant, a manager, a leader. Lockers for work clothes: it is desirable to organize a locker room for changing clothes for workers.

Of the equipment, a couple of computers or laptops, a printer and a landline phone are enough. Also, the Internet will not be superfluous.

Purchase of equipment and inventory

To provide customers with quality services, you will need to buy:

• Professional vacuum cleaner
• Scrubber dryer (battery, network)
• Brooms, brushes, trash bags and other inventory
• Cleaners and detergents
• Hair dryers for quick drying of carpets

The company must have at least one car. Preferably a minibus. On it, employees will travel to customers and transport all the necessary equipment.

The cost of purchasing equipment and inventory will be about 600,000 rubles. The price of the car will depend on the brand and year of manufacture - there is no need to buy a new car from the showroom. Approximately 50,000 rubles will be spent on household chemicals.

Recruitment

The cleaning company needs:

• Cleaners: The people who will do the cleaning work.
• Account manager: accepting applications, quality control, finding clients and other tasks.
• Accountant: bookkeeping and control of all financial transactions.
• Leader: managing the company.

The entrepreneur himself can manage the company and keep accounts. Working with clients is the same. But it requires certain knowledge and a lot of time. Therefore, some of the tasks of managing a company should be delegated to other people. And take the position of director yourself.

In order not to spend money on the work of an accountant every month, its functions can be transferred to.

As for the number of cleaning specialists, it all depends on the size of the company. It is worth recruiting new employees when there is an established and constantly growing customer base.

At the initial stage, 3-6 cleaning specialists will suffice.

Marketing and customer search

To promote the company's services and attract the attention of customers, you can use the following marketing tools.

• Advertising in local media: newspapers, radio, television, magazines.
• Internet promotion: website, communities and social media accounts, and targeted advertising, online directories, content marketing.
• Cold Calls: Calling potential clients to offer cleaning services.
• Cold commercial offers: sending out CVs to the email addresses of potential customers.
• Distribution of leaflets in mailboxes: if it is planned to serve the population.

You can use any method to promote your business. Particular attention should be paid to advertising tools that competitors use and do not use.

In conclusion, it is worth noting the main conclusions.

1. To earn more, it is necessary to provide services to commercial clients and individuals.
2. A cleaning company does not need expensive premises and you can save on this.
3. About 600,000 rubles will have to be spent on equipment, and 50,000 rubles on cleaning and detergents.
4. The company must have at least one official vehicle.

To effectively promote cleaning services, you need to use all marketing tools and advertising channels.