Business idea: how to make money selling hats. Sale of fur hats: why is it profitable? What they don't sell in the scarf department

  • 30.09.2022

Not everyone knows that the sale of fur products is a very profitable business. That's just to accommodate fur coats you need a solid room. Especially if there will be offered different models of this winter clothing. But with fur hats, there are much fewer problems.

What is the benefit of trading in such products?

Why is it profitable to sell fur hats?

Today, many entrepreneurs are trying to buy hats in bulk from the manufacturer, because this is a very profitable business. It has its own advantages:

  • there is no difficulty with delivery and storage;
  • it is a hot commodity that is used for almost half a year;
  • the purchase price is quite acceptable;
  • for implementation, it is enough to install a table on the market.

What else could be the advantage of such a business?

Many women dream of buying a fur coat. Unfortunately, its cost is very high, so only those who make good money can afford such a luxury. But a fur hat is more affordable, so such products are bought much more often. So there shouldn't be any problems with their implementation. More details about the implementation and procurement of these products are described on the website http://tamashaopt.ru/.

Starting a Hat Selling Business

What needs to be done to sell these products? It should be borne in mind that such a business as the sale of fur hats still depends on weather conditions. The stronger the frost, the more reliably you need to protect your head, so most women prefer to wear knitted hats in spring and autumn. So, it’s not worth doing a business selling fur hats, will it be possible to make money on it.

Do not forget that no knitted hat will save you in a good frost. And it does not protect well from the wind, so such fur products are in demand. They are bought even if only one month of the year turns out to be cold. And what does it take to create a business selling them?

First, you need to find a manufacturer. You should not deal with resellers, why spend extra money? Secondly, you need to rent a room for a store. It may even be a small boutique. And thirdly, you will need a room for a warehouse. And the most important thing is to follow the fashion, to buy in bulk only those fur hats that are in demand. And you also need to choose the wholesalers from whom you want to buy well. The selection criteria must be: the quality of the goods, a good manufacturer, favorable conditions for bulk purchases. By following all these tips, your business will be profitable.

People always dream of making money while sitting at home. There are many schemes for making money: working on the Internet, manufacturing products, working on the phone, etc. If you are a housewife, then create your own. Many women are very fond of knitting or crocheting. Such an activity can bring not only pleasure, but also profit ...

Why not try knitting then? Knitted hats are very popular.

Everyone wants to have something that no one else has. All you need for knitting is threads of various colors, knitting needles and decorative elements (rhinestones, buttons, beads).

Before you start knitting, come up with sketches of your hats and sketch them in an album.

If you do not know how to knit any patterns, look for special literature on the Internet or be like special knitting courses.


You can look for schemes of interesting hats on needlework forums on the Internet.

Needlewomen are happy to share patterns with each other. Knitwear for children is very popular. Mothers will be happy to buy a hat for their child from you. Especially if this hat is in the form of some kind of animal.

After you have knitted a dozen hats, you need to sell them. How to do it? You can sell your finished products to stores where they sell knitting threads. You do not have to sell these hats yourself, the seller will do everything for you. The store will ask for a percentage of the profits for your product, but in this way you can get a small amount of money for your hard work.

New business ideas here: http://website/

If you do not want to work through intermediaries, then you can create your own website or blog. Think about how to design it so that people would be pleased to be on your site. Take pictures of all your knitted products and post them on the site. Photos are best taken in a well-lit room, you can even come up with whole compositions.

If you do not know how to take pictures, order a small photo session of your knitwear. Come up with original tags for your hats, which will be your distinctive brand.

The first clients can be found among friends. Make a newsletter on your site in social networks or on various forums. You can also buy a banner to advertise your site from someone.

And if customers tell their friends about your hats, then success is definitely guaranteed.
As you can see, it is quite easy to create your own business, the main thing is to want to...


* Calculations use average data for Russia

How to choose your niche in knitting? How much can you earn, where to buy materials, what difficulties can arise? In this article, we tried to answer 9 main questions about the knitting business.

Today, handmade products are positioned on the market as a unique and high-quality product, which attracts buyers. In 2017, an increase in demand for handmade goods was recorded. According to experts, among the best-selling handmade products, knitted items take the second place. Every year, the fashion for knitwear is strengthened on all fronts: in clothes, accessories and even home decor. Therefore, the question arises - is it possible to make money on knitting and how profitable such a business can be?

As in any type of business, the success of this direction depends on the correct assessment of market demand, the quality of work and competent promotion. Another important component of the knitting business is the uniqueness of the offer. Knitted handmade has been popular for more than a year, during which time the niche has managed to fill up with a variety of goods. The leaders among knitted products are: sweaters, hats, scarves and snoods, socks and mittens, bags, blankets and bedspreads. Knitting provides a limitless number of options for creativity. You can knit with a crochet, knitting needles and just with your hands; you can use different materials, and, of course, specialize in knitting various products. Before planning a business, it is better to narrow down the niche and try not to knit “everything”. For example, focus on decorative items, or children's items, or fashion accessories, or women's clothing. Your positioning and formation of the target audience depends on this choice.

Question number 1. How to choose a niche in the knitting business?

What to knit? How to estimate the level of demand for a particular product? Choosing your knitting niche, you can go one of the ways: knit products that are in demand on the market; or enter the market with a unique offer. The first option seems more reliable because it takes into account consumer demand. But in this case, you will find fierce competition and the threat of going unnoticed among the abundance of offers. A unique offer, on the contrary, will allow you to stand out and occupy a free niche. But the difficulty lies in the fact that it is not always possible to accurately assess the demand for such products.
We offer you 50 ideas for knitting business. All types of products are sold on the international marketplace Etsy and find their buyer. The list consists of classic items (clothes, blankets) as well as creative items that are not yet abundant on the market. For convenience, all ideas are grouped into 6 categories.

1. Clothes: sweaters, dresses, swimwear, vests, cardigans, panchos, crop tops.



2. Accessories: hats, headbands, mittens, scarves and snoods, shawls, socks, slippers, bags and backpacks, wallets, bow ties.



3. Things for the house: blankets and blankets, carpets, “clothes” for mugs and teapots, chair covers (for seat or legs), pot holders, serving napkins, pouffes, pillowcases, curly pillows, curtains, mermaid tail blanket, storage baskets, organizers , covers for door handles, planters, hammocks.

4. Decor: paintings, panels, garlands, lamps, dream catchers, mandalas, stuffed animals, knitted figurines.


5. Baby products: booties, diaper panties, doll toys, rattles, crib mobiles, finger toys.


6. Miscellaneous: clothes for dogs and cats, beds for pets, bandages for sleeping, cases for glasses.

This selection demonstrates how diverse the knitting business can be.

When choosing a niche, you should evaluate the demand for products. If you choose to focus on just making teapot cases or bookmarks, chances are you'll run into implementation issues. Agree, these products are specific enough to expect high sales. It would be most rational to expand the niche, where goods with high demand will be presented and some kind of unique offer that can distinguish you in the market and attract an audience. For example, by designating a niche as "knitted home decor", you can sell storage baskets, planters, and chair covers. Or you can narrow the niche down to "knitted textiles" - and sell blankets, pillowcases and figured pillows. The category "knitted accessories" can include cases for glasses, bookmarks, wallets, etc.

To decide on a niche, you can study the offers on the market. Browse the Internet for needlewomen stores selling knitwear. There are several of the most popular sites where handmade goods are sold. These are Etsy, Masters Fair and Instagram. Look at successful profiles, analyze their work (assortment, offer, marketing, pricing policy, etc.). There you can also get inspiration and ideas on how to manage your social account. networks.

Question number 2. How much can you earn on knitting?

One of the main questions in the knitting business is whether it is possible to make money on it? It is difficult to name a specific amount, since it is formed under the influence of many factors: the occupied niche, pricing policy, advertising effectiveness, production volume, etc.

Let's look at some inspiring examples.

US craftswoman Heidi May of Thevelvetacorn sells mainly knitted hats. Her store gained popularity thanks to children's snoods with the ears of different animals. For the first 4 years of operation, the store's earnings amounted to more than 300 thousand dollars.


But a needlewoman from Turkey, known as dudush, sells comfortable knitted bags and laptop cases. The number of sales per year is about 160 orders, which provides an annual revenue of about $5,000.


Atlanta-based needlewoman Yoko Gibran has sold more than 3,000 hand-knotted scarves over the years. Now she earns about 140 thousand dollars a year.


Earn up to
200 000 rub. a month, having fun!

2019 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

There are also Russian names among the successful examples of the knitting business. Daria Nikulina came up with knitted edging toys. The source of her income is the sale of master classes in knitting such toys. According to the founder of the knitting "infobusiness", this business brings a stable income, which is enough to provide for the family.


Another Russian needlewoman is Svetlana Turova. All over Russia, her work was glorified by rainbow knitted cats. In the first year, net profit amounted to only 50 thousand rubles. But over the period of its existence, the project has managed to grow significantly. Today, the needlewoman is building a workshop, expanding her business and assortment. In the online store of the project, you can purchase a variety of knitted products: interior pillows, toys, socks, sweaters, hats and snoods, amulets, etc.


In general, most master knitters agree that the average monthly income from knitting is 30-40 thousand rubles.

All successful masters say that in order to make money with your hobby, you need to treat it like a business. You need to create a brand that should be promoted using social networks. We need to improve the delivery process. You need to come up with your own style, a unique offer in order to stand out in the market. And, as in any startup, you need to be willing to work hard and have inspiration.

Question number 3. Where can I learn to knit or improve my skills?

When planning a knitting business, you already need to have at least basic knitting skills. However, even an experienced needlewoman may face the need for training. For example, if you want to learn how to work on knitting machines or a certain knitting technique. Today, you can easily find training courses for knitters, including online courses. The cost depends on the program, the number of academic hours and the form of classes (group / individual). On average, the cost of a basic knitting course will cost 6 thousand rubles, and individual training in machine knitting (30 academic hours) will cost about 15-20 thousand rubles. You can also study with the help of video courses - the approximate cost of a full set of video lectures is 3 thousand rubles.

Question number 4. How to open a knitting business?

To open a knitting business from scratch, you must go through the following steps:

    Study market demand and supply, analyze competitors

    Determine the niche in which you will work

    Purchase the necessary equipment and materials

    Get training if required

    Prepare several products - initial assortment

    Create online accounts for your workshop: Etsy, Masters Fair, Instagram, VKontakte - you can use several platforms at once to promote your products

    Develop a marketing strategy and launch active account promotion.

This is a short guide to starting a knitting business. Each of the points will be discussed in detail below.

Question number 5. How much money do you need to open a knitting business?

This is one of the most popular questions. And the answer to it may be different - someone plans to knit at home, and someone wants to open a full-fledged business with hiring several knitters. This example will consider a home based business with minimal investment.

The main item of expenditure is the purchase of equipment and consumables. The list of equipment depends on the knitting technique. You can get by with sets of knitting needles, hooks, etc. But if you are planning large volumes of production, you need to purchase a knitting machine. The average cost of a knitting machine varies between 20-40 thousand rubles (there are models more expensive than 100 thousand rubles that are used in production). Professional sets of knitting needles will cost 6-8 thousand rubles. Yarn and accessories for the first products will cost about 4 thousand rubles. The state duty for registering an individual entrepreneur is 800 rubles. The development of your own logo and the creation of branded tags for products will cost, on average, 6 thousand rubles. The cost of advertising promotion in social. networks will be about 7 thousand rubles (do not save on advertising, the success of your business depends on its effectiveness).

Thus, the total cost of opening a knitting business will be from 26 thousand rubles to 70 thousand rubles.

Question number 6. Where to buy materials?

Yarn for knitting can be purchased at needlework stores or in an online store, which will save you money. In online stores, product prices are usually 10-15% lower. To save extra, you can buy yarn during discounts. Usually the demand for yarn decreases in the summer.

The lowest prices for yarn from the manufacturer. Factories sell their products at a minimum margin. But at the same time, you can only buy a large batch, and for the purchase, organization documents may be required to draw up an agreement. It is also worth considering transportation costs - when delivering large consignments of goods, the cost of transportation can be significant.


Another option to save on materials is the joint purchase of yarn. In this case, several people gather, one order is placed at the minimum cost, and transport costs are shared by all. At the same time, it is more profitable to purchase yarn in packages.

Ready-made ideas for your business

But do not rush to save on yarn due to its quality. For example, on Chinese sites you can buy budget yarn options, but the quality itself suffers from this. It is worth buying yarn for knitting only from trusted suppliers. To decide on suppliers, read reviews, ask a question on the knitters forum, what kind of yarn they will advise. Buy a skein of yarn from different manufacturers. To test the yarn, knit 10*10 cm samples from different varieties. Choose the most suitable one.

Question number 7. How to calculate the cost and set the price for knitwear?

To calculate the cost of a knitted product and set an objective price for it, you can use several methods that simplify calculations. The average cost of a knitted product is 400-500 rubles, and its selling price is 2000-2500 rubles.

When calculating the cost, firstly, you will need a table with the coefficients of "complication" of knitting. Secondly, you can use the calculator for calculating the cost of a knitted product, which many specialized resources offer. Thirdly, the cost of a knitted product can be set based on the following parameters:

yarn cost;

Average market price of identical products;

Sets of costs: (yarn + delivery) * coefficient. difficulties;

Time spent at work.


When determining the cost, the color of the yarn is also taken into account - it is more difficult to work with dark yarn, because the eyes get tired faster.

Another option proposed by needlewomen is expressed in the formula:

(Price of 1 skein of yarn)*(Yarn consumption per size in skeins)+(Yarn footage per 100gr)*(Yarn consumption per size in skeins)*(knitting price of 1 meter of yarn)+(Fittings cost)*2+(Travel + others expenses)=(Cost of knitted item)+Shipping/shipping

Ready-made ideas for your business

But there is no single, generally accepted formula for calculating the cost of a knitted product. Each master has the right to independently determine how to calculate and what cost to set for their products. The main thing is to correlate the established prices with the average market value and the purchasing power of consumers (average wages in the region).

Question number 8. How to look for buyers of knitwear? How to conduct online sales?

These two questions are combined, because in the modern world the most effective platform for selling handmade products is the Internet. Therefore, you should look for buyers there. To do this, you need to create an account for your handmade store in different social networks.

Before looking for buyers, you need to decide on your target audience. For example, if you knit fashionable cardigans and sweaters, the target audience will be young girls. If you knit children's things, then you should focus on young mothers.

To find your buyer, you should be active on social networks, hold sweepstakes, run ads to promote your account. According to statistics, handmade products are among the top three sellers on Instagram. Therefore, the promotion of a knitwear store will be considered using this site as an example.


To promote your Instagram account, you need:

    Combine different promotion methods: mosfollowing, advertising with bloggers, targeted advertising, the use of thematic hashtags and keywords in the profile description. You can learn more about recommendations for promoting your account in various online sources. Today there are many articles on this topic. Also an important tip: prescribe the cost of your products!

    Take care not only of the visual, but also of the informative content of your profile. Beautiful photos of knitwear are good, and if they are accompanied by interesting texts, this is doubly good! You can post reviews about your work, show the workflow, talk about interesting cases related to your work. For inspiration, look at Instagram user @the_equisetum - unusual soft toys are sold there, where each post is accompanied by bright, memorable text.

    Provide feedback to your subscribers: answer questions, conduct surveys in your account. The art of selling is, first of all, the ability to communicate with potential customers.

Use different platforms for promotion. This will increase your audience reach: someone will find you on Instagram, and someone will accidentally find your store at the Crafts Fair through a search engine.

By following key promotion tips, you can quickly reach a specific audience and find your first customers. Remember that one of the most powerful means of advertising is word of mouth, so quality work is the best advertisement for your business.

Question number 9. What difficulties can arise when working in the knitting business?

Starting a knitting business is easy. It is much more difficult to make it profitable. In achieving the goal, the following difficulties may be placed:

Lack of orders. It is possible to reduce this risk with the help of effective advertising and a competent pricing policy;

Refusal of the client to pay for the work. To reduce this risk, when working on order, you must always take an advance payment of at least the cost of materials. When sending the finished product to another city, arrange the parcel by cash on delivery or by full prepayment.

Ready-made ideas for your business

High competition in the field. To compete with many masters, you need to enter the market with a unique offer, set more affordable prices or launch a powerful promotion. And, of course, produce quality products.

Summarizing all of the above, we can identify the following advantages and disadvantages of the knitting business.

Advantages and disadvantages of knitting business

You can turn your hobby into a profitable business. This will be possible with the right approach to organizing your business. The popularity of knitwear increases the likelihood of your success. Abroad, this segment is very developed, which indicates the prospects of business in Russia. The main desire, patience, diligence and honesty in relation to their customers.

758 people are studying this business today.

For 30 days this business was interested in 43834 times.

Profitability calculator for this business

How to open a headwear outlet and what are the features of this business? Read more...

When registering entrepreneurial activities, the OKVED code 52.42.7 is indicated - “Retail trade in hats”. As an organizational and legal form, an ordinary IP is suitable. The taxation system is UTII, this is the best option, since the tax is not large (2-3 thousand rubles per month) and it is not necessary to use a cash desk.

Now about the range. According to current entrepreneurs, expensive hats sell better than cheap ones. Among the best-selling brands are the Polish Willi, Tonak, the Italian Totti, Tavitta, Monteleon hats. Of the inexpensive models, Forti, Lapland, and Canoe men's hats are selling well. The ratio of expensive and cheap models should be around 70/30. That is, 70% of expensive models and 30% of cheap ones.

There are a lot of manufacturers of hats, but Polish and Italian manufacturers enjoy special authority. In any case, you can’t go far on headgear alone. The assortment of the outlet for the sale of hats is in most cases supplemented by such goods as: scarves, scarves, gloves, mittens, stoles.

One of the pros of retailing hats is that it requires minimal investment to set up a business. The required capital for start-up in most cases does not exceed 150-200 thousand rubles.

Also, the advantages include the lack of need for large areas for the store. A small department can easily fit on 6-8m2, somewhere near the escalator in the shopping center. In this case, we have a high throughput of the outlet and, accordingly, large sales. At the same time, we have a low rental fee, as we only rent 8m2. In most cases, this amount will not exceed 10 thousand rubles. per month.

Of course, the trade in hats has its drawbacks. The main one is the low margin that the entrepreneur receives. Judge for yourself. In most cases, the retail price for a hat + scarf set will be no more than 1000 rubles. Purchasing - about 400-450 rubles. That is, from one sale you will have an average of 500-600 rubles. From this amount, you should subtract the cost of rent, wages to sellers, taxes and other expenses. In total, approximately 300 rubles of profit will remain from one item sold. In order to have at least some tangible income, your outlet must sell at least 10 sets of hats daily.

Don't discount the competition either. The competitors of your outlet will be entrepreneurs who sell hats along the way, along with other clothing, such as winter jackets or youth clothing. And there are many such points. Of course, your range in most cases will be larger, but still a significant part of customers purchase hats as an additional item.

The main point to which you should pay attention in the first place is seasonality. The high season in the headwear trade is quite short, only from September to December. It is during this period that you receive the main income. Then comes a gradual decline. The hardest period is spring-summer. Many entrepreneurs who specialize exclusively in the sale of hats are curtailing their activities during this period.

Others try to “swim up” by selling summer hats, caps, panamas, selling other goods, such as bags, sunglasses. Expensive hats, by the way, are in good demand. Especially if your outlet is located in a popular shopping center where there is a buyer "with money". Also, starting from February, some sellers arrange sales, which allows you to somehow get rid of the remnants of last year's collection.

There are several options for developing this business:

1. Develop a network of such “mini” departments, open new outlets in shopping centers and clothing markets;

2. Expand, in the truest sense of the word. Rent larger retail space, increase assortment and add clothes. It is possible that hats will become just an additional product, but in another way, it will not be easy to increase your income significantly.

Is it possible to start a business with 10 thousand rubles in your pocket? You probably think not? If so, then you are wrong, this is more than real, find out more from the article sewing stocking hats at home.

The essence of the business "on hats"

No matter how difficult times are, people always have a need for food and clothing. If you can refuse expensive mink coats, then without a hat in the cold season it is simply impossible to imagine a comfortable existence outside a heated room.

It is logical that if you offer an interesting option, fashionable and attractive, yes, moreover, democratic in cost, such goods will be in demand. A vivid example of this is hand-printed stocking hats with prints. A combination of exclusive "hand made" solutions with a completely utilitarian approach.

The main target audience is mostly young people, under 35 years old. As for the social status, the line has been erased, since in such an accessory you can safely go, if not to work or to a meeting with a partner, then for sure - to the gym or for a run.

In addition, it is possible to expand production and produce more technologically sophisticated hats. Photos are attached!

What is a stocking cap?

The “hat-stocking” has another, no less telling, name “hat-sock”. She became a hit in youth fashion.

"Highlight" oblong elongated style, minimalism, that is, the complete absence of additional details. Usually one seam at the back.

Initially, only young men and men gave preference to such accessories, but over time, beautiful ladies also noticed the novelty, transferring it to their wardrobe.

Among the main advantages, in addition to an affordable price, it should be noted versatility, regardless of the shape of the face, as well as the variability of combination with different clothes, not only sportswear.

Necessary equipment

To work and implement a business idea, you do not need a lot of equipment, at least in the initial stages, when everything is done at home. For convenience, we have compiled information in the format of a table with the approximate cost of equipment:

Sewing materials

For tailoring, knitwear on a cotton basis is required, for winter models - it is possible with a fleece. It is inexpensive - about 300 Russian rubles / meter *. On average, one single-layer hat takes about 32 cm of fabric. From one cut with such a length and a standard width of 145 cm, 2 sock caps are obtained.

For the first batch to create a mini-collection, you will need to create at least about 30 products so that the potential consumer has a choice. Therefore, 32 * (30/2) = 4 meters 80 cm, that is, approximately 1440 rubles. Then you can buy material. It is best to buy fabrics in different colors initially to offer more choice.

Plus, you should buy threads of suitable thickness in the appropriate colors. 1 coil - about 30 rubles.

*Of course, the price may vary depending on the manufacturer, density and, in general, the quality of the fabric.

Production technology

The technology is very simple:


That's all the manipulations, as a result, in half an hour, with some experience, you can make an attractive stocking hat.

Potential Income

In order to understand how much you can earn not selling such a product, you should calculate the cost of 1 cap-sock.

The average price of such a hat on the market is about 500 rubles, there are models that are more expensive. Thus, the net benefit is almost seven times the size (at the rate of 500/71.5). From one hat you get clean - 428.5 rubles. From one collection - this is already - 12855 rubles.

Given the huge popularity of such a product, the prospects are huge. To confirm the words, you just need to look at the statistics of search queries in Yandex:

The number of requests with the onset of the seasons increases significantly. With proper promotion or even word of mouth, you can make good money, especially if sewing is your favorite thing.

Although, it is worth noting that even those who cannot confidently call themselves a tailor can try themselves in such a field, because the level is primitive. The main thing is accuracy and a sincere desire to do business on stocking hats. Why not?