How much can you earn from SMM personal experience. Who is an SMM specialist? Who is suitable for the profession of SMM specialist?

The job responsibilities of an SMM manager include:

Development of a strategy for the company’s presence on social networks;
- creation, maintenance and development of communities and groups on social networks;
- drawing up media plans;
- conducting advertising campaigns, preparing and posting advertising materials on social networks;
- search, creation and posting of content (texts, photos, videos, audio) in groups and communities;
- organizing and conducting competitions, surveys, promotions in groups and communities;
- attracting the target audience, increasing the number of visitors, subscribers, group members;
- monitoring reviews about the company, answering questions;
- analysis of the effectiveness of advertising campaigns, SMM promotion;
- analysis of SMM activity of competitors;
- preparation of analytical reports.

Salaries and employer requirements

The salary of an SMM manager depends not only on the region, but also on the specifics of the company: in agencies it is slightly higher than in companies. In Moscow, the average salary of an SMM manager is 55,000 rubles. in agencies and 50,000 rubles. in companies, in St. Petersburg - 45,000 and 40,000 rubles. respectively.

The initial requirements for applicants for the position of SMM manager are relatively small: you need to know the basic concepts of online advertising and be familiar with the principles of promotion on social networks. It is advisable to have at least an incomplete higher education. In any case, you will need experience in running blogs, communities or groups on social networks, at least your own. Salary offers for full-time work in Moscow start from 30,000 rubles, in St. Petersburg - from 25,000 rubles.

Candidates with copywriting skills, experience in running advertising campaigns on social networks and working in the field of marketing, advertising or online promotion for at least a year have access to the following salary range. In Moscow it is 35,000-40,000 rubles, in St. Petersburg – 30,000-33,000 rubles.

The third salary range involves more serious requirements for candidates: completed higher education (preferably in the field of journalism, marketing, PR, advertising), knowledge of the basics of SEO optimization, proficiency in web analytics tools, media planning skills, as well as experience in running SMM projects. less than 2 years.

In the third range, the difference between salary offers in companies and agencies begins to appear. In the second case, you can already earn a little more due to the number of projects that the SMM manager does at the same time. In Moscow, agency offers in this salary range reach 60,000 rubles, in St. Petersburg – 50,000 rubles.

The maximum salary offers are received by candidates who have experience in using various SMM tools and at least 3 years of experience in managing SMM projects. Knowledge of English at a conversational or fluent level and experience in commercializing projects on social networks may be an advantage. The maximum offers in Moscow reach 90,000 rubles, in St. Petersburg – 70,000 rubles. The specified ceiling is conditional: in special cases, the actual salary may be higher on both the agent and client sides.

Region	Segment	Band I	Range II	Range III	Range IV	Median
		(Without experience as an SMM manager)	(With work experience of 1 year or more)	(With work experience of 2 years or more)	(With work experience of 3 years or more)	(Average salary)
Moscow	Agencies	30 000 – 35 000	35 000 – 40 000	40 000 – 60 000	60 000 – 90 000	55 000
	Companies	30 000 – 35 000	35 000 – 40 000	40 000 – 55 000	55 000 – 90 000	50 000
Saint Petersburg	Agencies	25 000 – 30 000	30 000 – 33 000	33 000 – 50 000	50 000 – 70 000	45 000
	Companies	25 000 – 30 000	30 000 – 33 000	33 000 – 45 000	45 000 – 70 000	40 000
Volgograd	Agencies	16 000 – 19 000	19 000 – 22 000	22 000 – 32 000	32 000 – 45 000	30 000
	Companies	16 000 – 18 000	18 000 – 20 000	20 000 – 30 000	30 000 – 45 000	27 000
Ekaterinburg	Agencies	20 000 – 24 000	24 000 – 27 000	27 000 – 42 000	42 000 – 55 000	37 000
	Companies	20 000 – 23 000	23 000 – 27 000	27 000 – 37 000	37 000 – 55 000	34 000
Kazan	Agencies	17 000 – 19 000	19 000 – 22 000	22 000 – 33 000	33 000 – 45 000	30 000
	Companies	17 000 – 19 000	19 000 – 22 000	22 000 – 30 000	30 000 – 45 000	28 000
Nizhny Novgorod	Agencies	18 000 – 21 000	21 000 – 24 000	24 000 – 35 000	35 000 – 45 000	32 000
	Companies	18 000 – 20 000	20 000 – 24 000	24 000 – 32 000	32 000 – 45 000	30 000
Novosibirsk	Agencies	20 000 – 23 000	23 000 – 26 000	26 000 – 40 000	40 000 – 50 000	36 000
	Companies	20 000 – 23 000	23 000 – 26 000	26 000 – 36 000	36 000 – 50 000	33 000
Omsk	Agencies	16 000 – 18 000	18 000 – 20 000	20 000 – 32 000	32 000 – 40 000	30 000
	Companies	16 000 – 17 000	17 000 – 20 000	20 000 – 30 000	30 000 – 40 000	27 000
Rostov-on-Don	Agencies	19 000 – 22 000	22 000 – 25 000	25 000 – 37 000	37 000 – 50 000	34 000
	Companies	19 000 – 22 000	22 000 – 25 000	25 000 – 34 000	34 000 – 50 000	30 000
Samara	Agencies	18 000 – 22 000	22 000 – 24 000	24 000 – 36 000	36 000 – 50 000	33 000
	Companies	18 000 – 22 000	22 000 – 24 000	24 000 – 33 000	33 000 – 50 000	30 000
Ufa	Agencies	17 000 – 20 000	20 000 – 22 000	22 000 – 33 000	33 000 – 45 000	30 000
	Companies	17 000 – 20 000	20 000 – 22 000	22 000 – 30 000	30 000 – 45 000	28 000
Chelyabinsk	Agencies	18 000 – 22 000	22 000 – 24 000	24 000 – 35 000	35 000 – 45 000	32 000
	Companies	18 000 – 22 000	22 000 – 24 000	24 000 – 32 000	32 000 – 45 000	30 000

Portrait of the applicant
53% of candidates for the position of social media manager are women. 75% of applicants are young professionals under the age of 30. 31% of SMM managers speak English at a fluent or conversational level.

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SMM manager

In March 2015, the research center of the Superjob portal studied the offers of employers and the expectations of applicants for the position of “SMM manager” in 12 cities of Russia.

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To achieve good results, you need to be on the same wavelength with people: share their interests, understand what is useful for them, what is missing, and not just see visitors as potential clients with money bags.

The main portrait of a successful SSM person is a 25-30 year old active and sociable social media user. networks with experience in promoting projects on the Internet and an “undercut” hairstyle who knows everything about Pokemon and smoothies. However, young people aged 18-20 also have a significant prospect of succeeding in this business. The latter have every chance of success thanks to a great desire to develop, quick learning and understanding of current youth trends.

What do they pay an SMM specialist for?

The main tasks of an expert in the field of promoting accounts on social networks are as follows:

identification of the target audience and its analysis;

development of content strategy;

maintaining and moderating accounts;

communication with customers;

creating useful or entertaining content;

working with contractors (designers, copywriters);

opinion leader campaigning;

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organizing all kinds of live events.

We have identified the main tasks, now let’s quickly move on to the most interesting question - how much does an SMM manager earn?

Average salary of an SMM manager

Having studied the HeadHunter database, we can come to the conclusion that currently the average Moscow SMM manager earns about 70,000 rubles. Of course, to achieve such a salary, you need at least 2 years of practical experience in the field of promoting groups on social networks and some successful results behind you.

How much does an SMM specialist earn in the regions? On average, this amount is 30-50,000 rubles. depending on the individual's experience. As you can see, the payment is quite decent, given the fact that you can later open your own advertising agency and promote several projects at once.

So, we’ve sorted out the salaries, now let’s think about how to make money as an SMM specialist without having serious experience in this field.

Where to begin?

Finding a well-paid job in this field from scratch will be quite difficult. This is due to the fact that most companies are interested in “ready-made” specialists and are not going to train staff, but rather want to know for themselves what to do for effective promotion on social networks. Therefore, without 1–3 years of practical experience, finding an interesting vacancy will not be easy.

Therefore, in such a situation, it is necessary first of all to obtain a basic knowledge base. You can solve this problem by taking several training courses, which, fortunately, are abundant on the Internet.

If you do not yet have the opportunity to invest some money in education, then you can gain basic knowledge from various educational videos on Youtube, as well as educational articles. First, try to master the methodology for promoting accounts on one social network. For example, at first, focus on studying VK.com.

The main thing is not to strive to learn more, but to learn more. This can be done through the immediate application of new information in practice. First, try creating your own group and using it to practice new techniques in the field of content generation and design of selling pages on social networks.

Also a great option at the start is free promotion of projects of friends. They are unlikely to refuse if you say that you know how to increase their sales using VKontakte, Instagram or Facebook, and you won’t take anything in return. This will be a good first experience, even if unpaid.

By the way, if you start from complete scratch, then during your training you can still earn good money at the same time, even without having any knowledge about promoting on the Internet. To do this, study. With its help, you can understand how to use your own online resource to attract the attention of your audience and retain it with valuable, useful content. Choose, of course, SMM as the topic for your blog. It can show how you are developing in this area and how quickly you achieve good results starting from scratch.

Then you can understand the topic and create a website on which it is quite possible to sell your own courses on promotion on social networks. This will be an interesting and, most importantly, profitable practice, allowing you to package all the accumulated knowledge into a single system.

In general, now you understand how much an SMM specialist earns and what his main responsibilities are. If you have shown interest in this area, we recommend that you do not put off the first step and start learning the basics of promoting pages on social networks today. However, 100% there will be those who “would like to watch something else.” An algorithm for rapid career growth in website building is in store for you. .

Good luck to you in all your endeavors! Bye bye!

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SMM stands for Social Media Marketing or social media marketing. An SMM specialist or SMM manager promotes a company, its brand, products and services on social networks - Vkontakte, Facebook, Twitter, Instagram, Google+, Odnoklassniki, Youtube, Telegram and others.

The profession of an SMM specialist involves complex, multi-purpose work - writing posts, maintaining public pages, advertising, communicating with visitors and clients, launching activities for users and other tasks. This kind of work requires constant communication and being online. You need to prepare for this psychologically.

To better understand who an SMM specialist/manager is, I will describe what he looks like from the outside:

Artem, my “workshop” colleague, did not work at his desk, but sat on the sofa all the time. He had a laptop on his lap, an iPhone on his left, a notebook and a tablet on the coffee table. Something was constantly beeping, buzzing and vibrating. He regularly picked up the phone, looked, laughed, pointed and moved his finger across the screen and whispered something with his lips. Nobody called him, but they wrote and liked him a ton, and he kept track of everything and responded to everything.

Places of work

SMM managers work in online agencies, digital agencies and in companies that build sales and promotion through social networks.

Tasks and responsibilities of an SMM specialist

The main responsibilities of an SMM manager are:

Requirements for an SMM specialist

As a rule, an SMM manager is required to:

• Competent communication (oral and written). Ability to write interesting texts.
• The ability to develop communities and attract subscribers without promotion or direct purchase.
• Experience in conducting targeted advertising. Knowledge of programs and services that automate and simplify work (for example, Cerebro Target or Pepper.ninja).
• Knowledge of web analytics (Google Analytics, Yandex.Metrica).

Sometimes the requirements for an SMM specialist include:

• Work experience and portfolio of completed projects.
• Knowledge of graphics packages for photo processing, creating pictures and infographics.
• Excellent knowledge of English.
• Experience in organizing events.
• Knowledge of marketing and ability to promote products and services in the market.

The first way to become an SMM manager is through self-study and freelancing. Developing your own public pages and blogs (for example, about a hobby or an interesting topic), working as a freelancer with entry-level orders in six months to a year will give you practical experience and allow you to develop a portfolio. This, in turn, will give you a chance to get a job in a digital agency and grow into a professional. This is one of the shortest routes into the profession, but it requires self-discipline.

The second way to become an SMM specialist is to get a higher education in the field of PR, journalism, marketing, or take courses in SMM and find a job in promotion on social networks. Even an entry-level position is suitable - an assistant to an SMM specialist or a copywriter. In the process, you can quickly gain experience, grow and start leading serious projects.

SMM specialist salary

Market analysis shows that SMM specialists earn approximately 30 to 90 thousand rubles per month. The higher the salary, the closer the SMM manager is to marketing and the more serious the problems he solves.

SMM manager- is a specialist in SMM (Social Media Marketing), a set of measures to promote websites, goods or services using social media tools, which include: blogs; social media; thematic Internet resources of the Web 2.0 class The profession is suitable for those who are interested Russian language and literature and social studies(cm. choosing a profession based on interest in school subjects).

Short description

The profession of an SMM manager is at the intersection of marketing and IT, so a specialist is required to have high computer literacy in the field of creating and filling websites, knowledge of marketing communications strategy, basic knowledge of programming languages ​​and graphic editors, online applications and tools.

Why do you need SMM?

SMM promotion is an extremely dynamic process, during which you must constantly monitor changes in the interests of the audience and the emergence of new trends.

Features of the profession

What does an SMM manager do:

• strategy development - identifying the target audience and studying its interests, behavior, searching for sites with a high concentration of the target audience, developing a customer loyalty system, integrating SMM activity into the company’s overall marketing strategy;
• advertising management - holding competitions, flash mobs, developing applications for social networks, creating channels on video hosting sites;
• reputation management - collecting feedback from the target audience and reacting to comments, influencing the public through PR materials on social networks;
• community management - directing discussions in the right direction, increasing user activity in communities, neutralizing negative users, organizing support services through social networks;
• maintaining accounts and moderating them on all social networks;
• working with contractors (freelancers);
• content management - adapting branded content to a blog or video hosting format, writing texts for a social network format, sending out releases, creating scripts for videos;
• working with interfaces - integrating a website with social networks and social networks with an electronic store, creating incentives for joining, creating start pages and tabs;
• working with opinion leaders and using “agents of influence” in social networks - identifying opinion leaders for the target audience and organizing events for them;
• monitoring and analysis;
• creation, support and promotion of corporate accounts in blogging services
• hidden marketing and advertising on blogs.

The functional responsibilities of an SMM manager include:

Pros and cons of the profession SMM manager

Pros:

• A job in demand, as demand in the market for social media marketing services is constantly growing;
• loyal attitude of users compared to a negative attitude towards direct advertising of goods and services;
• large-scale ability to accurately select the target audience;
• low cost of promotions;
• the rapid effect of word of mouth.

Minuses:

Training to become an SMM manager

The principles of offline marketing also apply online. Along with this, serious knowledge in the field of Internet marketing is welcome, which can be obtained at the relevant courses: Yandex seminars on Internet advertising, the Internet and Business conference, etc.

Practical intensive course "SMM manager" SMM Digital Agency with 17 years of experience. All the most important things, without water. Only the necessary materials, practice, and detailed analysis of cases. Upon completion of the course you will receive a certificate. Individual checking of homework by the teacher. You can study in a convenient place, from your mobile phone, tablet or laptop. During the course, you receive theory plus homework: practicing new skills in practice, as well as a handout with a list of useful books, podcasts, YouTuBe and Telegram channels. The course is taught by practicing specialists with more than 5 years of experience in Internet marketing.

Universities

Due to the novelty of this profession, this particular specialty is not taught in any university. But university graduates with majors in journalism, mathematics, physics or cybernetics, and especially marketing, work successfully in this field.

You can become a marketing specialist and gain real marketing thinking by enrolling in leading universities in the capital:

State University of Management (SUM)

Moscow State University of Economics, Statistics and Informatics (MESI),

Russian Economic Academy named after. G.V. Plekhanov (REA named after G.V. PLEKHANOV)

Russian State Humanitarian University (RGGU)

Peoples' Friendship University of Russia (RUDN).

The specialty “Marketing” is also available in many non-state universities: the Moscow International Higher School of Business “MIRBIS”, the International Academy of Marketing and Management (“MAMARMEN”), the Moscow Financial and Industrial Academy (IFPA), the International Academy of Business and Management (MABiU) and etc.

Place of work

Online trading projects operating using the E-Commerce Marketplace system (mediation between stores and customers); companies using the Internet to conduct important marketing campaigns to promote their products.

SMM manager salary

Salary as of 05/21/2019

Russia 20000—70000 ₽

Moscow 30000—100000 ₽

The salary level depends on the specialist’s qualification level, the scale of the project and the breadth of functional responsibilities, and also has regional dependence.

Career steps and prospects

In the future, a good specialist can head the Internet projects department in a large business, take a leadership position in a specialized company, or open his own Internet agency.

Portrait and types of SMM managers:

There are several types of specialists in this field:

1. Moderators of the VKontakte group,Fineknowledgeable features of their group and the format of communication in it, but may be unfamiliar with other platforms. As a rule, they are young and work for the future. They are not able to create an active group on the desired topic from scratch and develop a digital strategy.

2. LJ-ists,have been blogging for many years. They have experience in promoting blogs in LiveJournal to the level of “thousands” using a variety of methods, work in communities, offer blog posts and hold competitions. As a rule, they do not know how to work on Facebook, VKontakte, Twitter. They do not have the skills to write advertising commercial proposals for agencies or clients.

3. Former or current SEO optimizers, smo specialists,which actively use automated methods, know how to “drive traffic”, optimize blogs, and own a database of virtuals on all platforms. The issue of SMM management is approached with SEO thinking in the form of spam, mailings, etc.

4. Humble but capable performers,able accurately carry out the assigned task. They usually work as freelancers for a small fee. They competently carry out monitoring, search for the necessary information, communicate skillfully on forums, but are not strong in matters of self-promotion.

5. Project managers in agencieswith experience inPR-companies that are well versed in social networks.

6. Stars with marketing thinking, extensive experience in the market, able to sell, lead projects, develop strategy, manage a team of employees, run blogs and conferences. They have their own projects with high results.

7. Digital creator- a super professional at the level of the owner of his own agency or the head of the coolest company