Open a hairdressing business. How to open a barbershop from scratch. Required equipment for

• Project Description
• Recruitment
• Description of products and services
• marketing plan
• Financial plan
• Where to begin
• What documents are needed
  • • • Similar business ideas:

We bring to your attention a typical business plan (feasibility study) for opening a hairdressing salon. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment. The purpose of this project is to open an economy class hairdressing salon in the city of N with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income.

An example of drawing up a business plan for opening a hairdressing salon in order to attract credit funds.

Project Description

The purpose of this project is to open an economy class hairdressing salon in a city with a population of 400 thousand people. The main activity of the organization will be the provision of hairdressing services to the population of the city with an average and lower average income. In the future, it is planned to create a network of economy class hairdressing salons throughout the city.

How much money does it take to open a barbershop

To implement the project, it is planned to attract own funds in the amount of 92,000 rubles and borrowed funds (bank loan) in the amount of 300,000 rubles. The total cost of the project, according to the business plan, is 392,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 436,845 rubles;
• Profitability of a hairdressing salon = 14%;
• Payback of the project = 11 months.

What OKVED code to indicate when registering a hairdresser

The organizational and legal form of a hairdressing salon will be individual entrepreneurship. OKVED code: "93.02 Provision of services by hairdressers and beauty salons." As tax systems a simplified taxation system will be applied, 6% of revenue.

The initiator of the project has more than 7 years of experience in this field (master of a hairdressing salon).

Currently, practical activities have begun to implement the project:

1. Registered individual entrepreneurship in the IFTS;
2. A preliminary lease agreement for premises in a shopping center with an area of ​​54m2 was concluded, the cost of rent per month is 45,900 rubles (850 rubles / m2.);
3. The interior design of the premises is being worked out. An experienced designer is working on the project;
4. There is a preliminary agreement with the supplier of equipment for the hairdressing salon. A list of necessary equipment for organizing an economy class hairdressing salon has been developed.

Recruitment

The staff of the organization will consist of 6 people: the salon administrator and five professional masters.

Description of products and services

Our barbershop will be designed for people with an average and lower average income. Therefore, the prices of our salon will be significantly lower than the average price level of other hairdressing salons in our city.

The main focus will be on the number of visitors per day, with a sufficiently high quality of customer service. It is assumed that about 30 services will be provided per day.

The main services that the hairdresser will provide include:

1. Hair cut, blow dry and shampoo. Average check - 150 rubles;
2. Styling (everyday, wedding, solemn, etc.). Average check - 120 rubles;
3. Highlighting. Average check - 400 rubles;
4. Evening hairstyle. Average check - 500 rubles;
5. Perm and hair straightening. Average check - 500 rubles;
6. Hair coloring. The average check is 700 rubles.

The total average check for services will be 395 rubles.

In our salon, all conditions for the client will be created: a pleasant atmosphere, professional craftsmen and a wide range of services at affordable prices.

Planned working hours: from 10:00 to 19:00. Three masters will work in each shift (we recommend reading the article " How to hire an employee - step by step instructions”), the work schedule of the masters 2/2.

marketing plan

We will be located in a busy part of the city, in close proximity to large office buildings. The traffic of the shopping center, where it is planned to open a hairdresser, is about 3,500 people a day. The hairdressing salon will be located on the first floor in the line of sight for every visitor to the shopping center.

The main competitors of our organization are other salons that operate in our city. There are two main competitors that work in close proximity to our salon. We will conduct a comparative analysis of the strengths and weaknesses of these competitors:

The following activities are planned to attract regular customers:

1. Advertising in the media (newspaper, magazines, TV, radio);
2. Banners, banners, billboards;
3. Distribution of leaflets, flyers, posting ads.

It is assumed that after carrying out all marketing activities to attract customers, the average attendance of the institution will be about 25 people per day, which in total will be provided with about 30 services.

How much can you earn by opening a barbershop

As indicated in the section describing the services of a hairdressing salon, the average revenue per day will be: 395 rubles. (average check) * 30 services = 11,850 rubles, respectively, the monthly revenue will be 355,500. It is assumed that 40% of the proceeds will be paid to the craftsmen.

At the same time, the average monthly revenue will decrease during the summer holidays and New Year holidays. Low revenue figures will be at the start of the business. The barbershop will reach the planned revenue indicators only on the 4th month of operation.

The total revenue for the year of work will be 3,643,900 rubles.

What equipment to choose for a beauty salon

Additional equipment and consumables include disposable tableware, cosmetic products, hairdressing carts, accessories (scissors, cars, hair dryers), etc. It is assumed that about 70 thousand rubles will be spent on additional equipment.

The salon will comply with all SES and fire safety standards. So, in accordance with sanitary standards, the area of ​​\u200b\u200bthe premises for one hairdresser should be at least 8 m2.

The total wage fund per month will be 136,463 rubles.

The services of an accountant and a cleaning lady will be involved under contracts for the provision of services for a fee. Monthly expenses for these services will be about 11,000 rubles.

Financial plan

The monthly expenses of the organization are presented in the following table:

Total fixed costs will amount to 257,301 rubles per month.

The structure of annual costs is presented in the form of a diagram:

The main expenses of the hairdressing salon will be the cost of paying wages to employees - 53% of total expenses, paying rent - 18%, as well as paying insurance contributions to non-budgetary funds for employees - 16% of the total costs of the organization.

The calculation of economic indicators is presented in the table - the forecast of income and expenses of a hairdressing salon:

The net profit of the barbershop at the end of the year will be 436,845 rubles. The profitability of a hairdressing salon, according to business plan calculations, is 14%. With such indicators, the project will pay off in 11 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

A hairdressing salon is a business based on the satisfaction of constant human needs, which allows you not to care too much about competition and start a business with a relatively small budget. And the absence of compulsory licensing and a minimum set of permits make it possible to profitably open a hairdressing salon even for people without experience in this field.

If your budget allows, it is best to contact one of the many consulting companies that advise on how to open a hairdressing salon from scratch, help you draw up documents, recruit staff, and even make your business as profitable as possible, and we will outline the brief basics of a business plan in this article.

What does it take to open a barbershop from scratch?

1. Services. First of all, you need to decide in what format your institution will work. There are 3 types of hairdressers:

• Elite barbershop. Such an institution is usually located on the central streets of the district and differs primarily in the level of service and quality of services provided by professional craftsmen with considerable experience. The most difficult thing in this option is to find high-quality staff, as well as to establish a flow of customers that would ensure profitability at a high level of costs.
• Hairdressing salon. In such an institution, cosmetic services and manicures are provided, in addition to the actual haircuts. Typically, in such establishments, the price is something between an elite and an economy option, and start-up costs are comparable to those in a small city.
• Economy class hairdresser. Usually in such an institution there are only 2 chairs: one for men and one for women, and the price is low enough to establish a constant flow of customers from nearby houses. Before you open an economy class hairdresser, you just need to find a suitable room in a residential area and hire a few yesterday's vocational school students.

1. Finding a room. The most common option is the lower floor of a residential building with a separate entrance. In this case, you only need to transfer the premises to the "non-residential fund". In addition, the premises for a hairdressing salon must comply with sanitary standards and rules, be sure to familiarize yourself with them before opening a hairdressing salon, and even from scratch.

How much space do you need?

There is an unspoken rule according to which one workplace of the master should be from 7 m 2. If you take the economy option for 2 chairs, then the final size will be as follows: 2 workplaces - 14 m 2, a reception for visitors - from 5 m 2, a toilet and a restroom - from 5 m 2 and a hair washing room - from 7 m 2. Total - from 31 m 2 you need to open a hairdresser.

1. Registration. For a small establishment for 2-3 seats, it is ideal to register an individual entrepreneur, OKVED code - 93.02. However, if you choose to open a salon, then you will need to purchase a license to provide cosmetic services. You will also need a sanitary and epidemiological conclusion for public utilities, and obtain a certificate of compliance of services with quality and safety standards.
2. Equipment. The best option would be to contact one of the special companies that provide services of a complete set of equipment for hairdressing and beauty salons. In general, you will need:

• Work chairs with hydraulic mechanism. Recently, chairs equipped with a sink have become widespread, which makes it possible not to install them separately, thereby saving space and money.
• Sushuary, one is enough for 2-3 jobs.
• Special hairdressing mirrors.
• A set of furniture, in particular armchairs or sofas in the waiting room, wardrobes and cabinets for linen. Also hair bins.
• Various appliances and tools
• Wraps, towels, staff uniforms, etc. cloth.

1. Employees. This is the hardest part of the business plan. First, finding good professionals is very difficult. Many customers will visit your establishment only for such a professional and will leave for another salon if this employee leaves your business. The skill of an employee must be documented, in particular, certificates of completion of courses, a diploma from a specialized school, etc. In addition, your craftsmen must undergo a medical examination and receive health books.

Secondly, if you are not a professional administrator, employees will regularly fool you and even rob you. For example, craftswomen can lure clients from your salon to their home or by offering them their own instead of your cosmetics, which are supposedly much cheaper and of worse quality. The barbershop administrator may also not keep records and account of clients, sharing the proceeds with one of the masters bypassing you.

Before opening a hairdressing salon, it is highly desirable to learn all these nuances on professional forums or from those who opened a similar institution from scratch. Already after the opening, arrange regular checks of employees and send your acquaintances as mystery shoppers to check on the masters for honesty.

The hairdressing business is quite profitable, does not involve large investments, licensing, collection of an extensive list of permits, and is not afraid of competition. Therefore, opening a hairdressing salon is a very successful and feasible idea.

Before you open a hairdressing salon, decide on the format of the future institution. It could be:

1. Economy category hairdresser offering budget services. Such establishments are usually designed for 1-2 seats and are located in residential areas.
2. Mid-range salon offering a wider range of hairdressing, nail services, some.
3. An elite establishment providing first-class hairdressing services. In such salons, an individual approach to the clientele is practiced. The staff employs highly qualified craftsmen, has its own image makers and stylists. Such establishments are usually located in the city center and are designed for clients with high incomes.

Despite the fact that the potential profit of prestigious salons is quite large, such establishments are not always profitable (more). First, the high cost of rent affects. Secondly, under certain market conditions and economic parameters, such services may not be in demand. Experts in the salon business believe that the most viable and reliable project is the opening of an economy category establishment.

Choosing a concept, drawing up a basic set of services

The purpose of this project will be the creation of an economy institution, designed for 2-3 places. Let's figure out what it takes to open a hairdressing salon of this type. First you need to decide on the basic set of services. For our institution it will be:

• simple and model haircuts;
• hairstyles and styling;
• caring procedures for hair;
• perm;
• staining;
• shaving.

Gradually, the list of services can be expanded.

Registration of a hairdressing business

You can register a hairdressing salon as an (individual entrepreneur) or a legal entity (). The first option is preferable because:

1. The level of responsibility of an individual entrepreneur is lower than that of an LLC, and the opportunities are approximately the same.
2. To register an LLC, you need to have an authorized capital, so you won’t be able to open a hairdressing salon from scratch. You will also need to draw up constituent documents, make a round seal, open an account, and issue other attributes that are mandatory for legal entities.
3. The institution provides services to individuals.
4. Individual entrepreneurs pay less taxes and keep accounting according to a simplified scheme.

In fact, an LLC for a hairdresser is beneficial only if the founders of the institution are several people.
for salon business:

• 93.02 - and hairdressing. This category includes styling, cutting, trimming, coloring and tinting, curling and straightening, shampooing, shaving, trimming hair, pedicure, makeup, manicure, etc.
• 52.33 - and also 52.13 - retail sales of other types in non-specialized outlets. These codes will be needed if the institution will sell hair / skin care products;
• 85.14 - other health protection activities, as well as 93.04 - sports / recreational activities. These codes are needed if you are going to complete the establishment with a massage parlor, offer weight loss services, etc.

Choosing a taxation system for hairdressing

Individual entrepreneurs can voluntarily choose the simplified tax system or UTII, or switch to PSN. It is advisable to decide on the taxation system before opening a hairdressing salon, since it will be possible to change it only from the next calendar year.
It is usually beneficial for hairdressers to work according to the UTII scheme. But if you expect your establishment to bring in more than 900 thousand rubles annually, it is advisable to purchase a patent. To calculate its value, the planned annual income should be multiplied by 6%. So, for Moscow, the price of a one-year patent in this segment will be 54 thousand rubles. PSN is allowed to apply only to individual entrepreneurs. The average number of employees during the reporting period should not exceed 15 people.

What permits are needed to open a barbershop

You do not need to obtain a license to run a hairdressing business. But you should get a sanitary and epidemiological conclusion for communal services. Let's figure out what you need to open a hairdressing salon from permits:

1. Rospotrebnadzor is provided with a notification that you have started a business. This must be done prior to opening.
2. The room, equipment and conditions in the cabin must comply with SanPiN 2.1.2.2631-10. Control over the implementation of these requirements is carried out by Rospotrebnadzor.
3. The premises must meet all fire safety requirements.
4. Hairdressers must have sanitary books.

It is desirable for owners to perform voluntary certification. This procedure confirms the safety of the services provided in the institution, their compliance with all standards / norms.

What are the requirements for a hairdressing salon?

The choice of premises for a future hairdressing salon is a very important stage that directly affects the profitability of the institution. It is recommended to open an economy category salon in sleeping areas. When choosing a room, you should pay attention to its compliance with fire and sanitary standards, the presence of communications.

There must be at least 6 m2 of space per 1 place. Before you open a hairdresser, you will need to equip a waiting area, a room for staff, a bathroom. After carrying out simple calculations, we find that the minimum area of ​​\u200b\u200bthe room should be about 40 m2. It should be noted that it is forbidden to place a hairdresser in residential apartments. An exception is when an apartment is transferred to a non-residential fund.

When creating a technological project, it is necessary to calculate and plan all of the above zones. On the basis of this document, a communications project is being developed, which includes ventilation, water, sewerage, electricity. Then they make a design project. Usually, the owner of the establishment has to make repairs in the selected premises. Carefully approach the choice of a construction team and carefully read the contract. After all, the success of a business will largely depend on the quality of the design of the institution.

What equipment will be needed

To open a small salon, you need a little equipment. But all equipment must be of high quality. It is advisable to purchase professional equipment designed for use in salons. Household analogues quickly fail, unable to withstand significant loads. So, what is required for a hairdressing economy category:

• Tools: scissors, combs, razors, curlers, clips;
• Appliances and equipment: dryers, hair dryers, clippers. The institution is equipped with the 1st sink with an armchair. They also buy hairdressing chairs equipped with a hydraulic mechanism, according to the number of jobs;
• Furniture and items: bedside tables, sofa, mirrors, cabinets (for clothes and cosmetics), coffee table, chairs / armchairs for the hall, computer desk, hanger;
• Textile products - capes, towels, napkins, overalls / uniforms for staff;
• Computer for administrator workstation;
• Consumables, cosmetics.

You can choose equipment for a turnkey salon by contacting a company that specializes in equipping hairdressing salons. A more complicated, but cheaper option is to independently select all the necessary products in. You may be able to work with the public employment service. This will make it much easier to start your business. Moreover, a grant is allocated for a business in the service sector with a much greater willingness than for a retail outlet.

Recruitment

The staff of a small barbershop consists of:

• Administrator;
• An accountant working on an outsourcing scheme or on a part-time basis;
• 3-4 masters who work in shifts.

Obviously, the staff needs to be fully staffed before opening a hairdressing salon. The success of the business will largely depend on the professionalism and goodwill of the masters. There is no universal scheme for finding good shots. You can opt for young professionals who strive to improve, or prefer experienced hairdressers with an established clientele. The latter are likely to ask for a higher salary.
To search, you can use the Internet, specialized publications, or trust the recommendations. Typically, a hairdresser earns up to 40% of the amount of revenue. Labor relations are formed with employees. It is important to check the availability of health records. It should be borne in mind that most clients tend to be served by a certain master. In the event of the dismissal of the hairdresser, be prepared for the fact that the institution will lose some of the customers. Therefore, initially aim for a long and mutually beneficial cooperation with the masters.

How to start your service business? A good option is to open a hairdresser. From scratch, an institution, of course, is not so easy to organize. This business is not for the lazy.

The material is intended for those who are not afraid of difficulties and are ready to work for a good profit. The best owner of a beauty salon is a person who knows the whole process of organizing the work of a hairdresser. Many successful business women who became the mistresses of expensive beauty salons started out as simple craftsmen.

Open a barbershop: where to start

Conduct market research. Find out if there are beauty salons and other establishments offering haircuts and haircuts in your chosen area. Specify their level, quality of services, number of staff, mode of operation. Your task is to collect more information about competitors.

Think about what it will be

Pay attention to the following criteria:

By price level

During market research, you should understand what kind of contingent lives where your hairdresser will be located. An incorrect assessment of the situation can negate your efforts. There are three types of establishments.

Economy class hairdresser

Affordable prices, minimal set of services. Perform haircuts for men and women, styling, dyeing, perm, manicure. Usually the institution is located in a residential building or shopping center in a residential area.

Modest room, inexpensive equipment. The owner earns income from a large number of low- and middle-income clients.

Mid-Range Hairdresser

Masters of the highest class. Wide range of services. Cosmetologist. Pedicure services, biowave, lamination, etc. Prices are higher than in a regular barbershop.

Modern equipment, good repair. Clients: “middle class”, who cannot afford VIP salons yet, creative youth, middle-aged ladies who take care of themselves.

Elite class establishment

For wealthy clients. Excellent design of the room, expensive equipment, professional cosmetics. Masters who have completed training in well-known companies both in Russia and abroad.

According to the list of services provided

Decide what services you can provide in your establishment. The higher the level, the wider the list of services.

For an economy class hairdresser, the following are required:

• simple men's and women's haircuts;
• model haircut;
• painting;
• perm;
• styling;
• manicure;
• shaving.

For a mid-level barbershop, add:

• lamination;
• coloring;
• biowave;
• fashionable haircuts;
• braid weaving;
• artistic painting of nails;
• pedicure;
• cosmetologist services that do not require the qualification of a “dermatologist”;
• sale of high-quality cosmetics for hair care.

For a prestigious style studio, in addition to the above services, the following are required:

• creating an image;
• stylist services;
• author's haircuts or the ability to bring to life any version of the hairstyle you like;
• high-quality expensive make-up;
• spa treatments for hair care;
• sale of high-quality styling products, masks, shampoos, balms of famous brands.

By number of jobs

Allocate:

• small hairdressers. Male and female master, manicurist. Sometimes there is an administrator. In total - 3-4 people;
• medium-sized salon: two women's, two men's masters, two manicure masters, a pedicure master, an administrator, a cleaning lady, a beautician. In total - 10 people.

It is not practical to keep more staff. In expensive salons, the same number of masters often work as in a mediocre hairdresser. Or a couple more people.

If you are planning to open a cheap establishment, you can significantly save on the wages of hired workers by serving customers yourself at first. This is where your ability to handle scissors and a hair dryer comes in handy.

If the hostess of the establishment is a master with a name, this fact will only add prestige to the establishment.

By clientele

The higher the price level, the better the service should be. Focus on a specific range of customers:

• Inexpensive hairdresser. Pensioners, children with parents, public sector workers, schoolchildren, women who prefer to cut their hair faster and leave.
• Salon of the middle price category. Self-care ladies, managers, bankers, youth, entrepreneurs.
• Elite style studio. Large business owners, wealthy ladies and gentlemen, show business stars, glamorous girls who have successfully married.

Practice shows that hairdressing salons of the universal type of the “economy” category are growing fastest.

What does it take to open a barbershop?

Properly executed documentation and the availability of the necessary permits from government services will help eliminate claims from regulatory authorities.

Business registration

Register an individual entrepreneur (individual entrepreneurship) or LLC (legal entity).

Most owners of beauty salons register IP. Causes:

• faster;
• easier;
• cheaper;
• lower taxes;
• simplified bookkeeping.

Important: (authorized capital, seal, r / account, a lot of constituent documents, etc.).

Are you going to open a barbershop from scratch with a friend or relative? Then create an LLC. Get ready to pay for the services of a visiting accountant.

Documents for opening a hairdressing salon: permits

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary and epidemiological conclusion.

So, what you need to open a hairdresser, from documents and permits:

• Before opening an institution, provide Rospotrebnadzor with a notice of the start of entrepreneurial activity.
• From the fire department. The barbershop must comply with fire safety regulations.
• The premises itself, working conditions, all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance with regulations and conducts.
• The staff must have.

Taxation

It is up to the entrepreneur to decide which taxation system to choose. Hairdressing salons most often work on UTII or STS. Sometimes they switch to PSN.

Calculate how much income you plan to receive. If the annual turnover is up to 900 thousand rubles, choose UTII. With a turnover above this amount, it is worth acquiring a patent for engaging in this type of activity.

Note! The patent system of taxation can only be used by individual entrepreneurs. A prerequisite is that the number of employees in the reporting year cannot exceed 15 people.

room

There must be at least 7 sq.m of space per workplace. In economy class hairdressing salons, this requirement is often not met. The master has to work in cramped conditions.

Inconvenience adversely affects the quality of the haircut and the health of the hairdresser. It is hardly worth counting on full return in a cramped closet. Consider this nuance when choosing a room for your establishment.

In inexpensive hairdressing salons, the women's and men's rooms are often located in one large room. Try to separate these zones. Many clients do not want their head in curlers or to be seen by a man in a nearby chair during painting.

Do you think this remark is irrelevant? A survey of women with an average income level showed that they prefer establishments with a separate male and female hall.

The requirements of the sanitary-epidemiological and fire services are as follows:

• it is forbidden to place a hairdresser in the basement;
• a prerequisite for starting work is the availability of a water supply and sanitation system;
• the room must have a ventilation system separate from the rest of the building;
• It is forbidden to paste over the walls with paper wallpaper.

Equipment

Minimum list of equipment and consumables:

• large mirror on the wall;
• 2 chairs for clients of the institution;
• shelves and cabinets for tools and consumables;
• dryer or sink, combined with a chair for the client;
• boiler or water heater flow type.

At first, if you have a room in a small apartment taken out of the housing stock, you can wash your hair in the former bathroom. Instead of dryers, you can use stationary hair dryers. There must be at least 2 of them.

You will need equipment for:

• clients' haircuts (combs, scissors, hair dryers, clippers);
• manicure-pedicure (scissors, napkins, special drying);
• provision of cosmetology services (special chair, table, napkins);
• arranging a hall or room where clients will wait for their turn to the master.

Consumables and equipment are needed: professional paints, oxidizing agents, balms, styling products, clips, curlers, towels, etc.

Advice! Buy a TV, a coffee table, comfortable armchairs or a sofa, a selection of fashion magazines with modern hairstyles. The client should not be bored in the queue.

Staff

People go to "their" master from the other end of the city. Good staff is the key to the success of your business.

Look for professionals, invite talented young people who are ready to work for modest remuneration, just to gain experience. The higher the level of the beauty salon, the more stringent the requirements for the master.

Here again, your knowledge and experience will come in handy, allowing you to assess how promising this or that applicant is for the proposed vacancy.

Minimum number of staff:

• 1 male;
• 1 female master

At first, you may have to perform the duties of an administrator. As your business expands, add a good organizer, cleaner, beautician, manicurist and pedicurist to the staff.

Services

What services can you get in modern hairdressing and beauty salons? From common to exotic:

Among the exotic: peeling in the pool with fish, non-traditional types of massage, intimate haircut. Such services are provided in author's salons and elite class establishments.

Popular and promising areas of activity are to open a children's hairdresser or a beauty salon for animals. Open a similar institution in a prestigious area for wealthy clients.

How much does it cost to open a hairdressing salon and payback periods

Is it profitable to open a barbershop? Certainly! The level of income directly depends on your efforts in organizing work and recruiting staff. If you understand how to interest customers, things will quickly go smoothly. A stable flow of customers will provide a good profit.

Let's make an approximate calculation - how much does it cost to open an economy class hairdresser:

• cosmetic repairs of premises: about 100 thousand rubles;
• purchase of consumables with a two-month supply: from 100 thousand rubles;
• equipment and inventory: from 200 thousand rubles;
• staff salary: up to 60 thousand rubles. (staff 4 people). Set % of revenue for masters;
• advertising events, distribution of flyers and business cards: up to 10 thousand rubles;
• services of an incoming accountant, tax administration: up to 15 thousand rubles. monthly.

Result: about 500 thousand rubles.

Premises in a non-residential fund? Looking to buy a suitable area? The costs will increase many times over. Opening your own beauty salon from scratch costs from 2.5 million rubles.

Payback periods depend on:

• good location of the institution;
• staff professionalism;
• level of culture of masters;
• list of services provided;
• competent pricing policy;
• the right way to advertise.

How quickly will the costs pay off? In a good set of circumstances, the numbers look like this:

• a popular barbershop has 20 or more clients a day;
• haircut cost: 180 - 500 rubles;
• daily revenue will average from 3 to 8 thousand rubles;
• monthly you will receive from 90 thousand rubles.

Really "recapture" the invested funds in 2 years. An increase in the flow of customers reduces the payback period to 1–1.5 years.

With expensive salons, the situation is similar. A haircut or coloring in an elite institution is much more expensive. But, the cost of services is also much higher. Causes:

• expensive cosmetics;
• elite consumables;
• a master with a name that won't work for a penny.

Maintaining the image of an exclusive salon requires constant expenses to get acquainted with the latest in the world of style, train masters in well-known branded salons, and participate in hairdressing competitions. It is obligatory to purchase expensive magazines, update the design of the room, etc.

The payback period of prestigious beauty salons is comparable to the situation with cheap hairdressers.

During periods of crisis, beauty salons of medium and low price categories survive. The number of elite style studios is steadily declining until the economic situation improves.

Discounts, promotions, bonuses will help to attract customers. Pleases customers with a “service as a gift”, for example, a half-price pedicure for a model haircut. A good idea is a birthday certificate for a certain amount, etc.

Invite a good male master. Consumables - a minimum, the speed of work - higher, the cost of fashionable men's haircuts is comparable to women's. Taking care of your image has made many representatives of the stronger sex regular customers of beauty salons. They leave a lot of money there. Consider this nuance.

Now you are aware that opening a hairdressing salon from scratch is possible for those who are in love with their job, who not only want to make a profit, but also dream of making the client beautiful.

Video about the nuances that occur when opening hairdressers and beauty salons from scratch:

A hairdressing salon is a small "economy class" salon, located mainly in residential ("sleeping") areas of the city and focused primarily on residents of nearby houses.

Salon clients are people with low and middle incomes who value their time and money, and who also want to receive a decent level of service.

• hair salon,
• manicure parlor,
• tanning studio,
• Sale of cosmetics.

The size of the target market of a hairdressing salon is 24% of the total number of potential customers (residents of the city).

The basic principle pricing hairdressing salon is to adjust the price to the minimum price of competitors (based on competitive analysis data).

Promotion hairdressing salon is carried out through promotions - price, to increase the average check and through the loyalty program "6th haircut for free".

Required personnel:

• Administrator,
• Four universal masters,
• Manicurist,
• Cleaning woman.

Investments

This business plan provides for calculations for opening a hairdressing salon in a room of 40 sq.m at a rental rate of 750 rubles / sq.m, with four working hairdressers and one manicurist.

The amount of initial investment is 1 258 000 rubles.

The break-even point is reached at 3 month of work.

The payback period is from 19 months.

Average net monthly income 73 000 rubles.

Profitability of sales 17 % .

2. Description of the business, product or service

The hairdresser provides services in four areas:

• hairdressing services,
• manicure services,
• tanning studio services
• sale of cosmetics.

Competitive advantages of a hairdressing salon:

Beautiful: A guarantee of customer satisfaction with the result and the service provided due to the high professionalism of the masters and a wide range of modern salon services.

Close: Walking distance of the salon to the place of residence of a potential client or on the way home from work.

Profitable: Coming to the salon, the client receives decent service, high-quality service in a pleasant atmosphere with a cozy interior. At the same time, the client does not overpay for creating a favorable environment, the prices for services remain affordable.

Opening hours of the institution: 10:00-21:00 daily, admission is by appointment.

3. Description of the market

Hairdressing services are included in the list of household services most in demand among the population. Business in this area is one of the most massive in terms of the number of small businesses involved. Consequently, due to the number of enterprises and mass demand for services, the salon business segment occupies one of the leading positions in terms of revenue among other segments of the personal services sector.

Like any other business sector, the hairdressing industry also has its own division into segments according to pricing and the quality of the services provided.

To date, the most promising segment is the middle level, focused on the target group of the population with an income of up to 30 thousand rubles. It is this group that is the most massive. For this group of the population, the most demanded format is the concept of a hairdressing salon, which provides a wide range of hairdressing and additional services, such as manicure, pedicure, solarium and beauty services. With affordable prices for services, the level of service and the quality of services provided in this format should be at a high level.

The main target audience are clients aged 45 to 55 (30%). Customers aged 35 to 45 make up 27%. 12% are clients from 25 to 35 years old. Up to 25 years old - 15% of clients and from 55 years old hairdressers visit 16% of clients.

The main reasons for visiting hairdressers are:

• Price - 49%,
• Location - 42%,
• Attachment to the master, the advice of acquaintances, accidentally saw, and other reasons account for 9%

The share of the hairdressing salon in the total revenue is 60%, but it is very important that the hairdressing salon has a manicure room and a tanning studio. The hairdresser should provide a range of services. In the absence of one of the listed services, the point may lose a significant share in sales, because. the client, due to the lack of these services, can switch to competitors. In addition, you should pay attention to the fact that the percentage of profitability for the additional services provided is significantly higher than the profitability of the services of a hairdressing salon, for example, the profit from a solarium is about 80% of the revenue in the direction.

4. Sales and Marketing

Types of barbershop promotions:

• Price promotion. Necessary to increase the customer base. The maximum discount is set for one demanded item in the price list.
• Additional promotion to increase the average check. Such an action is initiated by the administrator of the salon. This may be an unclaimed position, or a set of services at a discount.
• Loyalty program "6th haircut for free". Designed to increase customer loyalty. Every 6th haircut for a client is free. When visiting hairdressing salons, each visitor is assigned an individual number and a business card with the conditions of the promotion is issued. The program notes services - all haircuts.

5. Production plan

Requirements for the premises

To open a hairdressing salon, you need to find a room with an area of ​​​​30 to 100 sq.m. It should be located in a residential area, within 5-15 minutes of potential customers - residents of nearby houses. However, when choosing a suitable room, you should pay attention to the location - the room should be in a place with good traffic and visibility of the object - on the way home from work. It will also be a plus to be nearby, within 300 m, the so-called "anchors" - sources of traffic - public transport stops, grocery stores, cafes, kindergartens, schools, etc.

Equipment and cosmetics

Requirements for suppliers are quite universal. They can be divided into several basic principles:

• Delivery to the place;
• Assembly of equipment on site;
• Availability of warranty service;
• Availability of accessories for equipment and tools;

The approximate cost of equipment is shown in the table below:

List of equipment and basic materials

Name	Quantity	Price for 1 piece	total amount
CCTV	1	17 000	17 000
Thermal curtain	1	4 000	4 000
Barbershop tables	4	15 000	60 000
Hairdressing chairs	4	15 000	60 000
Hairdressing sinks	1	40 000	40 000
Hairdressing carts	4	3 000	12 000
Children's hairdressing chair	1	2000	2000
barbershop laboratory	1	25000	25000
Curling irons	3	1 000	3 000
iron	1	2 000	2 000
Master's chair	2	5 000	10 000
Sukhozhar	1	5 000	5 000
UV disinfector	2	2 000	4 000
Bactericidal recirculator	1	5 000	5 000
Household tools, rags	1	10 000	10 000
Manicure table	1	10 000	10 000
Rack in the manicure room	1	5 000	5 000
Chair for client (manicure)	1	5 000	5 000
Mirror for manicure cabinet	1	5 000	5 000
Desk lamp	1	2 500	2 500
Bath for pedicure	1	2 500	2 500
Pedicure chair	1	16 000	16 000
Solarium	1	500 000	500 000
Mirror in solarium	1	7 000	7 000
Bedside table in the solarium	1	5 000	5 000
Chairs in the solarium	2	5 000	10 000
reception desk	1	20 000	20 000
Shelves above reception	2	5 000	10 000
Wardrobe for visitors	1	25 000	25 000
floor hanger	1	5 000	5 000
Coffee table	1	6 000	6 000
Sofa in the waiting area	1	20 000	20 000
Office chair for administrator	2	5 000	10 000
Music Center	1	7 000	7 000
Cooler table	1	14 000	14 000
cooler	1	4 000	4 000
Staff room furniture	1	20 000	20 000
Microwave	1	5 000	5 000
Total:			973 000

The requirements for drug suppliers are similar to those for equipment suppliers. Here are the basic principles:

• Delivery to the place;
• Execution of the application day-to-day or the next day;
• Large inventory balance in the warehouse;
• Availability of training programs for specialists and administrative staff;
• Favorable offer in terms of "price-quality" ratio.

Before starting work, it is necessary to conduct a thorough analysis of potential suppliers and choose those with whom it is more profitable to work. The above principles are desirable, but each city may have its own characteristics, and therefore some of the principles may change.

The set of preparations for the work of the salon will directly depend on the price list of your hairdresser, the prices in which will fluctuate depending on the market of a particular city or region.

6. Organizational structure

The hairdresser is open from 9-00 to 21-00, without lunch and days off. They work in a hairdressing salon.