Start a business in a crisis. What kind of business to open in a crisis. Ideas that can be cost-effective in a crisis

In this article, we will try to find out what kind of business to open in a crisis and how to ensure its development, taking into account the situation in the economy.

You will learn:

• Features of the work of business in a crisis period.
• Is it worth it to open a business in a crisis.
• What kind of business is profitable to open in a crisis.
• How to reduce risks by opening a business in a crisis.
• What kind of business is definitely not worth opening in a crisis.

Is it worth starting a business in a crisis

There is a stereotype that business in a crisis economy has no chance for successful development, but there are many examples that demonstrate the exact opposite. With an unstable economy, there are excellent prospects for entrepreneurship, if you choose the right area for your efforts.

One option may be a commercial activity related to the production or provision of services. During a crisis, there is a chance to get a stable profit by reselling goods that are in high demand. It can be food, especially natural. Given this circumstance, it is possible to establish a business in the village. Another reverse option is to open a rural store, which will present an assortment aimed at meeting the basic needs of the population. Further in the article you will find a detailed analysis of ideas in a crisis and you can download ready-made business plans.

The choice of the direction of business largely depends on where you are located. Consider several areas of entrepreneurship.

• Starting a business, you can open an enterprise that provides repair services for household appliances, vehicles, etc.
• In the financial sector, you should choose areas with high profitability: the issuance of microcredits (money before payday) and pawnshop services.
• Crisis times provide good opportunities for students and young people. Any non-standard idea can become an excellent foundation for a profitable startup.

You can always use the economic crisis to form a team of real professionals with whom you can implement any idea aimed at creating a profitable project.

Advantages solutions to open a business during a crisis:

• At this time, you can gain invaluable experience in doing business in difficult conditions. Often, businessmen who managed to open enterprises in a stable situation are unable to withstand economic shocks. The crisis also allows you to gain the skills to make quick decisions, which increases the level of readiness for any changes. After that, any reformatting of the business will not be considered an impossible task.
• During the crisis, many enterprises become bankrupt. By being active, you can get a chance to occupy the vacant niches.
• When deciding to start a business in a crisis, one should first of all focus on the basic needs of fellow citizens. Useful theses can be found in the works of the psychologist Maslow. In order to understand what kind of business will grow during the crisis, you need to carefully study what the consumer needs: food, clothing and medicine. And, therefore, it is worth first of all to focus on these areas.

Firms and enterprises are the backbone of the business sphere. The level of employment of the population, the intensity of scientific developments and research activities depend on the development of business. Some companies decide to open a new line of business in seemingly unpromising areas of the economy.

Main difficulties business development during the crisis:

• economic risks cause market instability;
• managerial problems;
• low level of competence of business owners;
• dependence of small companies on large industry enterprises;
• business sensitivity to changes in business conditions;
• lack of confidence in the conclusion of contracts;
• lack of financial resources and available credit;
• high level of responsibility of business owners. At the same time, all private property of entrepreneurs (houses, dachas, cars, etc.) is its pledge. This factor negatively affects the economic activity of companies. The risk of failure in the implementation of projects is due to the low level of competence of managers. Companies that have been operating in the market for a long time in niches with a stable income have a higher potential.

The performance of a business during a crisis is largely determined by the qualifications of the manager, who constantly organizes events aimed at improving the professional level of employees. Their success in the market largely depends on the entrepreneurial experience of company owners.

To solve most business problems during periods of economic crisis, you can use the following methods:

• The management of the enterprise hires an additional team.
• By increasing the initial capital, you can open a business with a higher chance of stable operation in an unstable economy.
• It is necessary to conduct a thorough analysis of the needs of the population, which will allow you to quickly adapt to changing consumer demand.

Flexible and nimble companies with the necessary amount of capital have a higher chance of overcoming the difficulties of business associated with the crisis. A competent business plan also plays an important role, examples of which you will find below in the article.

How to grow sales in a crisis: 3 ideas from practice

Is it possible not only not to lose customers in a crisis, but also to increase their number, you will learn from the article of the electronic magazine "Commercial Director".

What kind of business is profitable to open in a crisis: 15 business options

Idea 1. Open an online store.

Initial costs - from 200 thousand rubles.

The essence of the idea is to open an online trading business and deliver goods to consumers using a courier service and postal services. For this, it is necessary to organize its work. The relevance of the idea is confirmed by market demand research. This service is popular with middle-aged consumers. The prospect of a decision to open such a business is confirmed by the steady growth of this market segment.

If you are planning to open an online clothing business for women and children, you need to consider the following financial investments:

• costs for the creation and technical administration of the Internet resource;
• administrator and courier salary;
• warehouse rent;
• transportation costs in the process of purchasing products.

When organizing a business based on Internet sales, the cost of renting a stationary store is replaced by the costs of maintaining a web resource, purchasing software products and advertising costs. The profitability of a business related to the online trade in knitwear and clothing ranges from 20 to 25%.

In other words, if you open an online store, then with an investment of 200 thousand rubles. you can make a profit of about 40 thousand rubles. With the right promotion of the resource and a well-thought-out selection of the assortment, the payback period for such a business is from 4 to 6 months.

Idea 2. Open street fast food.

Initial costs - 275 thousand rubles.

The essence of the idea is to open a point selling snacks and drinks. The peculiarity of the idea is that, unlike kiosks with hot dogs and shawarma, it is proposed to create a menu that includes sandwiches with delicious toppings. It can be classic sandwiches and closed sandwiches.

The relevance of the business idea lies in the steady demand for fast food products. During the crisis, many visitors to catering establishments prefer inexpensive food from fast foods. It is better to open such a business in places with a large concentration of potential consumers: near metro stations, shopping centers, universities, etc.

The main expenses that you need to make to open a street fast food:

• rent of a point of sale;
• buying a kiosk or tent;
• purchase of a heating and refrigerating showcase, equipment for making sandwiches and drinks.

When calculating the profit, we take as a basis the average turnover per day in the amount of 8 thousand rubles. In this case, we get about 240 thousand rubles. monthly revenue. The profitability of such a business is 30%, so its payback will take about 5 months. You can increase the outlet's turnover by introducing items with non-standard components into the assortment (products for vegetarians, fans of a healthy diet, etc.).

Practitioner tells

The crisis helped start your own business

Svetlana Krylova,

CEO and owner of the Evolution online store, Moscow

Due to the crisis, it was difficult to make a decision to start your own business. This situation lasted until 2008. I was afraid of losing the stable income that I had at that time. At the same time, my salary during the crisis has decreased significantly, and the range of responsibilities has expanded. This situation has become an incentive to open your own business.

As a hobby, she helped one sports club for a long time - she interacted with sports nutrition suppliers. As a result, I got access to both suppliers and club athletes who were consumers of the products. The idea of ​​how to open a business lay on the surface. It was only necessary to formalize it by creating a company that would operate in the market of sports nutrition and accessories.

Idea 3. Open a mobile pancake cafe.

Starting investments - 400,000 rubles.

The idea to open a pancake cafe includes the purchase of equipment for baking pancakes and the production of fillings, as well as organizing the sale of products to consumers. Despite the crisis, the market has a large number of fast food companies offering delicious meals, so we can talk about high competition in this business segment. By introducing non-standard products for the production of fillings and applying a beautiful presentation of dishes, you can ensure a stable income and a large number of regular customers.

To open such a business, you need to pick up a shopping kiosk on wheels, which will allow you to quickly change location and give you the opportunity to take part in social events. Equipping a mobile point is the main investment when opening a pancake cafe.

To run a successful business, you need to:

• a varied selection of delicious toppings;
• availability of qualified personnel;
• thoughtful choice of place of trade.

Enterprises of this type apply a markup of 80 to 100%, which makes it possible to cover overhead costs and receive a stable income. The full payback of the business will require several months of work, as this segment is highly competitive and requires significant initial investment.

Idea 4. Open a bakery and confectionery.

Starting investment - 1 million rubles.

“The crisis comes and goes, but you always want to eat,” so opening a catering business is always relevant. In large cities, there are more and more companies that combine the bakery and retail trade. Delicious pastries, a homely atmosphere and an interesting assortment attract buyers with different income levels. The essence of the idea to open a bakery and confectionery is to create an equipped retail outlet that bakes and sells bakery and confectionery products.

It is necessary to carefully consider the location of such an object. The best points are areas with high traffic. It could be:

• a simple bakery with a sales area;
• a bakery with a compact cafeteria.

In the first case, you can open a business with less financial investment and time costs. If you choose the right place, then even in a crisis, such a point will serve daily from 300 to 800 visitors, each of whom will buy products for 200–400 rubles. The profitability of a bakery without a cafeteria is estimated at 20%, so its payback period is from 10 months to a year.

Idea 5. Open an outsourcing company.

The minimum initial investment is 550 thousand rubles.

The essence of this project is to open a company that provides services to third-party enterprises on outsourcing. As a basic specialization, you can choose accounting services, financial, engineering or legal business support, as well as organizing a call center for working with orders. Now in Russia, the market for remote services is just being formed, so opening such a company is very important, especially since the crisis is forcing many enterprises to reduce staff and outsource some tasks.

To open an outsourcing business, two conditions must be met:

• rent a convenient office in the city center or in an area with good public transport infrastructure;
• hire qualified performers specializing in the desired area of ​​​​services.

In addition to the cost of renting office space, it is necessary to provide for financing of the company's advertising and its functioning at the initial stages. The provision of services is carried out on a contractual basis, and the cost is negotiated separately in each case. To attract regular customers and increase business profitability, it is necessary to continuously work on improving the quality of services.

Idea 6. Open a dining room.

The minimum initial investment is 1 million rubles.

The essence of the business is to open a small catering enterprise in the format of a city canteen. The services of such an institution, even in a crisis, are popular among students, pensioners and other categories of consumers. Inexpensive canteens are in stable demand, and such a business has low competition even in megacities.

In order to open a dining room, it is necessary to choose a room that meets the technical and sanitary requirements. The easiest option is to rent a former catering facility or a spacious premises near a university, train station, office or shopping center.

The main items of expenditure needed to open a canteen during a crisis:

• reconstruction of the hall for visitors;
• purchase of production and trade equipment;
• recruitment, training and salaries of staff.

The optimal size of the hall for visitors is a room for 50 seats. The loading of the canteen fluctuates depending on the time. The average permeability of such an object is at the level of 60%. The average bill in this case is from 200 to 300 rubles, which provides a daily revenue of about 25 thousand rubles. The payback period for a city canteen during a crisis is 1 year after opening.

Idea 7. Open the production of frame houses.

The minimum investment is 500 thousand rubles.

The essence of the business is to open a company for the construction of turnkey frame-type houses. Even in times of crisis, the purchase of inexpensive houses is popular with middle-class people who want to have their own suburban housing in a picturesque place. The construction of a house using frame technology from project development to commissioning takes several months. The affordable cost of materials provides a good prospect for the development of frame construction.

To establish such a business, you need to open several offices in various parts of the city, where orders from customers and contracts for the sale of finished houses will be processed.

The initial investment in such a project is as follows:

• hiring, training and salaries of construction teams;
• maintenance of offices and salaries of managers;
• advertising costs;
• purchase of sets of special tools and materials.

The profitability of the frame house construction business depends on the cost of materials. The cost of material for the construction of 1 m 2 of a house ranges from 30 to 40 thousand rubles. When selling ready-made objects, the price per square meter is already about 70 thousand rubles, and therefore, the profit after the sale of the cottage can reach 2 million rubles. Thus, the business is able to pay off after the sale of 2 objects.

Idea 8. Open an economy class hairdresser.

The minimum investment is 300 thousand rubles.

The essence of the idea for a business: open a small hairdressing salon that provides a full range of services at an affordable cost. During a crisis, such services are in demand among clients of different ages with different levels of well-being. The combination of good quality service with an affordable price will allow you to open a hairdresser with a stable income.

The main expenses that will have to be incurred when deciding to establish such a business are related to the purchase of salon furniture, hairdressing tools, special equipment, cosmetics, as well as the repair and decoration of the premises. Even during a crisis, you can get a large flow of visitors if you open a hairdresser in a densely populated area near a public transport stop or in a shopping and entertainment center.

You can provide additional business income if:

• instead of hiring craftsmen, lease out jobs;
• to invite, on a sublease basis, masters providing related services (beauticians, manicurists, etc.).

If such a hairdresser serves about 16 clients per shift, then with an average check of 250 rubles. its payback will occur in 1.5 years. When carrying out marketing activities and expanding the list of services, it is possible to increase the profitability of a hairdressing salon up to 29%.

Idea 9.Open a pharmacy.

The minimum investment is 500 thousand rubles.

The essence of the idea is to open a business related to the purchase of a wide range of medicines and the organization of their retail sale in a stationary pharmacy. Demand for these products, despite the crisis and high competition, remains quite high. A stable profit in the pharmacy business depends on the pricing policy, the choice of reliable suppliers and the place to trade. A small pharmacy shop operating on a discounter basis would be appropriate in a residential area of ​​the city. It is best to place a pharmacy near metro stations, public transport stops or next to a supermarket.

To open a pharmacy, you will need:

• specially equipped premises in non-residential fund;
• employees with pharmaceutical education;
• conclusion of contracts with reliable suppliers.

The profit of the pharmacy business is directly proportional to the turnover from the sale of medicines. Without violating legal requirements, entrepreneurs have the right to set high mark-ups only for certain groups of pharmacy products. Additional profit can be provided by the inclusion in the range of medical equipment, personal hygiene items, baby food.

Idea 10.Open a children's thrift store.

Initial investment - 300 thousand rubles.

The essence of the idea is to open a small store where goods will be accepted for sale from visitors for the purpose of further resale with the inclusion of a commission to the seller in the price. This business is growing rapidly. During the crisis, commission branded children's goods are in especially high demand, which new have a cost that is inaccessible to young families.

The main expenses in this business fall on the rent of a small room for a commission, its repair, as well as the purchase of commercial equipment and furniture. In this case, you do not have to purchase goods at wholesale warehouses, but you need to constantly pay for advertising to attract potential buyers and sellers.

To open a commission shop, it is better to find a room in a densely populated area, near large shopping centers or children's clinics.

Small investments will be needed for:

• bright design of the facade of the store in a children's style;
• opening and maintaining an Internet site or groups in social networks;
• wages for store employees.

According to experts, for such a business, the level of profitability can be from 12 to 15%. With a daily revenue of about 15 thousand rubles. net profit will reach 30 thousand rubles. per month. You can increase income if you open a commission shop as a family business and refuse to hire employees.

idea 11.Open training courses.

The relevance of this business is due to the fact that even in a crisis, parents will not save on children. Private foreign language schools or centers for preparing school graduates for the Unified State Examination in difficult times may not be affordable for some parents, so you can count on success if you open budgetary training courses for children in the format of small groups or individual lessons.

The initial investment depends on the scale of the business. To get started, you can buy the necessary interactive learning tools and organize classes at home. You can also rent an office space by the hour. Part of the investment will go to advertising promotion in social networks, on bulletin boards, in newspapers, etc.

Idea 12.Open a business selling farm products.

During the economic crisis, products in large retail chains rise in price. In such a situation, it will be relevant to open a point of sale of food purchased directly from the farmer. Having completed all the necessary documentation, you can organize a stationary pavilion in the market or a mobile sale of products such as milk, eggs, cottage cheese, meat, vegetables, fruits, etc.

The initial investment will depend on the scale of the trading activity. As equipment, you can buy a special tank for transporting milk. In addition, you need to rent a trading kiosk or hire a seller and a driver. To attract a buyer, you can develop an individual design for your company, including the cost of branded stickers on vehicles and product packaging in the initial costs.

idea 13.Open a one-stop-shop.

Initial investment - 700 thousand rubles.

Statistics show that the majority of stores "all at the same price" have been successful during the crisis. During this period, people strive to save as much as possible and increasingly visit stores with a fixed cost of products. The assortment of the outlet will depend on the preferences of the entrepreneur. Here you can sell a wide range of goods, ranging from inexpensive products to household supplies.

You can open such a business as a franchise or organize the work of the store on your own.

Opening expenses will go to:

• payment for the rent of the premises;
• purchase of commercial equipment;
• purchase of the first batch of products;
• hiring staff.

As in any business related to retail, you need to take care of the good location of the store. As a source of goods, you can consider the option of purchasing products from China.

Idea 14.Open a production business in the field of import substitution.

Import substitution is an actual business option during the economic crisis. It should be noted that the policy of the state is entirely directed in this direction, so there are many grants and targeted investments for organizing production within the country. This will probably surprise someone, but goods can be transported not only from China, but also in the opposite direction! Many food products in China have a high price, so if you properly organize their transportation, you can open a successful business even during a crisis.

During a crisis, imported goods rise in price in proportion to currency fluctuations, while buyers begin to pay attention to domestic affordable products. This concept serves as the basis for starting a manufacturing business.

You can produce a wide range of agricultural products (honey, nuts, meat, milk, cheeses, etc.), open textile production, engage in conservation (fish, cereals, vegetables), grow fresh vegetables and fruits, and much more.

Idea 15.Open a beauty salon at home.

Initial investment - 30 thousand rubles.

During the crisis, a service has become popular, when the masters come to the house and help prepare for important events. Beauty salons are gradually raising prices for their services. Not having large expenses associated with renting premises and organizing a business, private hairdressers, cosmetologists, and manicurists charge less money for the same operations.

All initial investments will be used to pay for special courses, purchase the necessary equipment and advertising promotion. To prepare a portfolio, a novice master can try his skills on close relatives or girlfriends.

In the field of beauty services, advertising in wedding magazines, social networks and the so-called gypsy mail (client recommendations) is successfully working.

Practitioner tells

8 more ideas that will bring profit in a crisis

Evelina Ishmetova,

Deputy General Director of RRG

With all the objective difficulties, opening a successful business during a crisis is a completely doable task. There are a number of niches, the potential of which is confirmed by the practical experience of real enterprises. At the same time, it must be understood that the success of business development in these segments cannot be guaranteed without professional management of the economic and commercial activities of the company.

1. driving schools

Currently, the cost of training in driving schools has increased significantly. This is due to the adoption of new laws, according to which, in order to obtain a driver's license, it is impossible to pass exams externally, but it is necessary to complete training for at least 3 months. As a result, the amount of payment for such training has increased to 60 thousand rubles. At the same time, the operating costs of driving schools are less than 2 million rubles, and therefore, the profitability of this business can reach 100% per year.

1. Private kindergartens

Opening a private kindergarten in the capital or in other metropolitan areas is quite a promising solution, despite the high competition in this segment. During the crisis, the cost of the services of private preschool institutions has fallen markedly, but still it does not fall below the mark of 25 thousand rubles. On average, parents have to pay about 30,000 rubles a month, as well as an entrance fee of 2,000 rubles. In addition to profit from basic services, such a business involves generating additional income by organizing weekend groups, paid classes in music, fine arts, foreign languages, etc. A small private kindergarten can also be organized at home. In this case, with 8 pupils, the monthly income will be about 300 thousand rubles, and the cost of renting an apartment, catering for children, the salary of a nanny and educator will not exceed 160 thousand. Thus, with the right approach, a private kindergarten is a fairly profitable business.

1. Tennis courts

The cost of renting tennis courts in the Russian Federation, despite the depreciation of the ruble associated with the crisis, is very high even on a global scale. On sites with high-quality coverage, located in convenient places, the price of one hour reaches 3 thousand rubles. And even at such a high cost, demand far outstrips supply. Analyzing this situation, one can easily come to the conclusion that the business associated with this sport has good prospects during the crisis.

1. Sports equipment rental

An active lifestyle is becoming more and more popular among people of all ages. The crisis has no effect on this trend. If you open a rental of sports equipment (bicycles, skis, rollerblades, hiking equipment, etc.), then you can find consumers of such a service, regardless of the season.

Consider the example of skate rentals in the winter. The cost of good skates will be less than 1500 rubles. If the rental point is located near a heavily visited ice rink, then you will need to purchase about 50 pairs of skates. Total - the initial investment will be 75,000 rubles. The average cost of renting this equipment is 200 rubles per hour. An outdoor skating rink in our climatic conditions can operate for about 50 days, receiving an average of 300 visitors daily. Thus, during the season you can get 3 million rubles of income from skate rental and about 0.5 million more if you provide services for sharpening customers' skates. The expenses of the rental business are related to the rent of a stall, electricity bills and staff salaries, which in total will not exceed 200 thousand rubles. As you can see, if you open a skate rental, you can get a business profitability of several hundred percent.

1. Storage boxes

Another promising business that is in demand during the crisis is related to the provision of rental boxes for storing various things and inventory. In this case, from a simple concreted area of ​​​​100 m 2, on which 20 corrugated boxes are equipped, you can get an income of 200,000 rubles a year. The cost of such a site in large complexes, taking into account security and fire alarms, as well as utilities, does not exceed 600,000 rubles. The operating costs of such a business are not very high. This includes heating, electricity, administration, salaries of cleaners and security guards. The payback period for this business is 2 to 3 years.

1. Hostels

The business, which is associated with the reconstruction of apartments in old houses into hostels, was at its peak a few years ago. At that time, the price of a bed was from 900 rubles per day, which made it possible to recoup the cost of an apartment, its repair, and the purchase of necessary furniture and household appliances in a year. Today, competition has noticeably increased in this market segment, which forces entrepreneurs to increase spending on improving the quality level of interior decoration and service. At the same time, there is a decrease in the average cost of living to 450 rubles per day. But even under such conditions, opening a hostel is a good opportunity to create a super-profitable business during a crisis.

1. Food import

Before the crisis, there was a trend in the food trade market towards stable ties between large networks and private entrepreneurs with the main importers of agricultural products. This situation prevented the emergence of new importers and the supply of products from other countries that were not previously represented on the domestic market. After counter-sanctions were introduced against the European Union and the ruble exchange rate fell, new suppliers appeared. They offered high-quality analogues of European products, which have a more affordable cost. Today, a business related to the import of food products can bring high profits.

1. Open a coffee shop

Buying a cup of aromatic drink for 150–200 rubles. in Coffee House, Caffeine, Starbucks, Coffee Bean or other chain coffee shops, we do not think about the cost of the product. The real price of a cup of coffee is no more than 5 rubles (coffee, sugar, milk, cream and various fillers). A cafe with an area of ​​100 m 2, even with 40% occupancy, sells about 80 thousand cups of coffee per year. In other words, such a business can generate approximately 12 million rubles in revenue with the cost of ingredients 400 thousand rubles.

What kind of business to open in a crisis and how to reduce risks

To open a business, you need to register it and properly organize the work. The following tips will help you cut costs early on:

• If possible, do not contact intermediaries to register the necessary documentation.
• Refrain from renting a presentable office at an inflated price, buying expensive furniture and other luxuries in the initial stages of business development.
• Choose reliable and inexpensive advertising channels.
• To save on the salaries of hired specialists, try to do some of the main work yourself.

The most important rule is to keep a strict record of all financial receipts and expenditures. It is necessary to correctly use the first profit received. During a crisis, there are many ways to open a successful business. The choice of direction should be carried out taking into account the characteristics of the region where the development of a new enterprise is expected.

One of the most popular ways today that allows you to quickly open your own business is franchising. With this approach, you can reduce the cost of promoting the company and get an effective business technology that has been tested by real market participants.

A good option for entrepreneurship in a crisis is to open an online store. In this case, savings on the lease of retail space and staff salaries are ensured. Especially promising ideas for creating a business in a crisis are innovative technologies that have a high potential for development.

What business should not be opened in a crisis

Taking into account the fact that during the crisis there is a decrease in the level of income of the population, we can expect a significant drop in the field of expensive purchases. In this regard, you can make a list of business ideas that are likely to lead to failure:

• open a travel agency;
• organize trade in building materials;
• open a real estate agency;
• organize trading in shares and various types of securities;
• start a shipping company.

Practitioner tells

5 bad business ideas in a crisis

Grigory Trusov,

President, Contact-Expert

An example is a list of 5 niches for starting a small business that are associated with high risks in a crisis.

1. Retail outlets in the mall

The shuttle business, which was popular a few years ago, thanks to which the main supplies of clothes and other products for sale in various malls, was carried out, is now in a deep crisis and brings big losses to entrepreneurs. The decline in sales is affected by competition from chain clothing stores, as well as from online stores that successfully operate in this segment and attract consumers with low prices.

1. Restaurants

During the crisis, restaurateurs have to look for solutions to combine two fundamentally opposite concepts. On the one hand, restaurants need to keep the cost of meals affordable, and on the other hand, improve the quality of services in order to keep up with competitors in the fight for regular customers. Since there is no solution to such a problem, restaurant business owners will have to make a choice in favor of one or the other priority (affordable cost or status). In any case, in order to open a restaurant during a crisis, you need to have a sufficiently large supply of free financial resources that will allow you to live until better times.

1. Jewelry stores

The crisis is characterized by a downward trend in sales in the segment of luxury goods. Jewelry also falls into this category.

Despite the fact that even a few sales a day can bring this type of business to payback, it is extremely difficult to achieve such a result in a crisis. In addition to the objective decrease in purchasing power, during the economic downturn, jewelry stores feel competition from the secondary market and online stores. Pawnshops sell unredeemed jewelry at a low price, while online retailers, unencumbered by rental payments, offer lucrative discounts on jewelry.

1. Solariums

Opening a solarium requires significant investment. Equipment for artificial tanning costs from 400 thousand to several million rubles. A quick return on such investments is possible only with a stable flow of customers. During the crisis, many are forced to refuse trips to expensive seaside resorts, and it is this category of consumers that accounted for a large percentage of solarium visitors in preparation for the next season. The average cost of the procedure today is about 20 rubles per minute. At such a price, it is possible to achieve a return on business by providing at least 40% of the cabin load. Another difficulty in this business is high competition, as a large number of tanning studios opened in big cities before the crisis.

1. bookmakers

Difficulties with the development of business in this area appeared in 2014. Then several legislative acts were issued allowing bookmakers to accept bets only if the visitor had a passport. In addition, the state has ruled that bookmakers must charge income tax on customer winnings. After such innovations, the number of visitors to bookmakers decreased by almost 95%. Some entrepreneurs, in order to make up for the losses, decided to open halls with gaming slots, which jeopardized the legality of the business.

Today in Russia there are many bookmakers that are balancing on the verge of loss. At the same time, there are also such entrepreneurs who have decided to open a betting business on the Internet and, taking into account a number of court injunctions, transfer it to zones that are not subject to Russian law. In this case, financial transactions become inaccessible to domestic fiscal services.

Success stories of well-known companies that were opened during the crisis

1. Adidas

Popular global brands specializing in sports goods, Adidas and Puma, were born during the crisis after the First World War. They were formed from a family business that was opened in 1920 during a terrible recession in the German economy. In a country that was forced to pay reparations to the states that won the war, there was global unemployment. In order to survive during the crisis, the Dassler family decided to open a shoe production. The first products of entrepreneurs were slippers and orthopedic shoes for the disabled. In the context of a shortage of high-quality raw materials, decommissioned military uniforms and old car tires were used for the production of products (for the manufacture of soles). The business was profitable and growing. Already 5 years later, the eldest son of this family, Adolf (Adi), introduced the production of the first football boots with spikes, which were forged by a familiar blacksmith. This was the start of a big success.

1. Lego

The Great Depression in the 29th year of the last century caused serious damage to the economy of the United States and many European countries. In Denmark, at that time there was global unemployment and one farm after another went bankrupt. At the height of the crisis (1932), a company with a very famous name today, Lego, was born in this country. Its founder, Ole Kirk Christiansen, decided to start a carpentry business. With a small number of employees, he made stepladders, chairs and ironing boards, but all these products were not in demand. One day Olya came up with the idea to produce wooden toys. As you know, most parents are ready to spend the last money on their children. For the new direction, the original name leg godt (“play well”) was coined. This was the beginning of a successful business with a worldwide reputation.

1. Pepsi

At the dawn of its development, a successful brand had to be reborn. The fact is that Caleb Bradham invented the popular drink back in 1893. He opened the company, which went bankrupt during the crisis that provoked the collapse of the sugar market in 1921. The successful brand was revived in 1928 by Charlie Guth. He came up with an interesting move that helped him bypass the main competitor (Coca-Cola) during the economic downturn. To sell the drink, he began to use a new bottle of 12 ounces and sell it for 5 cents (this was the price of a 6.5 ounce bottle of Coca-Cola). This innovation was accompanied by the slogan: "You pay, as before, you get twice as much." In a crisis, everyone wants to save money, and this strategy has worked 100%. Competitors from Coca-Cola could not quickly change the volume of bottles for two reasons: it was necessary to redo the production line and spend a lot of money on rebranding, since one of the main trump cards of this concern was the recognizable shape of the container.

1. Burger King

A good idea for a crisis is to open a fast food restaurant. It seems that with a network like McDonald's on the market, this is not possible. But there are such examples in history. In 1957, the United States was rocked by another crisis - the recession of the Eisenhower era. Quality food from McDonald's was in demand, but these restaurants are like an assembly line. The creators of Burger King decided to open a network that would allow customers to choose the ingredients for their sandwiches. Visitors liked this idea, as they could show their individuality.

1. FedEx

An interesting example of business development in a crisis can be found in the history of Federal Express Corporation. The oil embargo of 1973 led to a serious shortage of petroleum products. Airlines have cut flights, and motorists are increasingly refusing to travel on their vehicles. In the midst of this crisis, an airline appeared on the market that specialized exclusively in parcel delivery. Fred Smith decided to open a business related to the transportation of items over long distances while working on a student term paper (for which, by the way, he received only 3 points). Up to this point, such delivery of goods was ineffective, since several companies participated in the chain. Smith's idea that one firm should be responsible for the cargo led to a successful business.

1. Starbucks

1987 gave the world Black Monday. This name was given to the day on October 19, when there was a maximum drop in the Dow Jones index (22.6%). At this time, Howard Schultz acquired a not very attractive business - a chain of Starbucks coffee houses.

Today, Starbucks has become the symbol of the third meeting place (after home and office). Here you can hold a business conversation, meet with friends or just enjoy your favorite drink. After rapid development in the United States, the founders of Starbucks managed to open subsidiaries in 49 countries around the world.

1. Wikipedia

A popular online encyclopedia is also distinguished by its birth during a crisis. It happened during the dot-com crash. Of course, Wikipedia has not yet become a successful business (a non-profit organization exists on donations), but it is already deservedly considered one of the most significant phenomena of the online network. During the first month, 200 articles were published on this resource, and a year later their number grew to 18,000. The success of the project was ensured by Wales' decision to make the resource multilingual. Today, English-language articles account for no more than 5% of the total volume of Wikipedia materials.

Information about experts

Svetlana Krylova, CEO and owner of the Evolution online store, Moscow. IP "Evolution". Business profile: retail and wholesale trade in sports nutrition and fitness accessories. Number of employees: 4. Annual turnover: 4.5 million rubles.

Evelina Ishmetova, Deputy General Director of RRG. Evelina Ishmetova graduated from the Russian Academy of Economics. G.  V. Plekhanov in 2003. Certified specialist in investments in commercial real estate, attended advanced training courses of the Russian Guild of Realtors and MIRBIS, participated in the preparation of projects and the conclusion of contracts for the companies Basic Element, Glavstroy, Donstroy, the European Bank for Reconstruction and Development and others. Since 2014, he has been working as Deputy General Director of RRG. RRG was founded in 2005 and provides services in the field of consulting, management and operation, real estate development. The advantages of RRG are: recognized research experience, unique technologies, creative and informal approach, proven quality of work, the presence of an extensive and reliable database of all sold and leased objects.

Grigory Trusov, President, "Contact-Expert". Grigory Trusov is a leading Russian marketing consultant with over 700 projects in 12 countries. Laureate of the national award "Company of the Year - 2009" and the international award "Person of the Year - 2009". He teaches marketing at a number of business schools in Russia: Moscow State University, RANEPA, National Research University Higher School of Economics. Author of the bestseller "They will come, they will buy." "Contact-Expert" provides consulting services in the field of marketing. On the market since 2003. Among the clients are more than 100 Russian and international organizations. Official site - www.expertkey.com.

In this material:

What ideas can be used for business in a crisis? Crisis times in Russia come not for the first time. Suffice it to recall the period of 2008, 1998, when the life of ordinary citizens was like survival, and hard times came for business. During the financial crisis, the state saves itself and its government, and ordinary citizens can only look for ways to earn money and develop.

Is crisis always synonymous with decline and regression? A large number of entrepreneurs started their business in times of crisis, and they achieved great success. In an environment where you can rely only on yourself, your knowledge and intuition, the best business idea matures. What kind of business to do in a crisis? Are there favorable areas for the activity of a novice entrepreneur?

The most relevant business in times of crisis

It is necessary to consider, think over and choose which business to open in a crisis, assessing the opportunities and the situation in a particular region. While in one region a small business in a crisis reduces salaries to employees, makes layoffs and exists at zero, in another region they open new individual entrepreneurs that work for profit. In order for a novice entrepreneur to understand what kind of business to do in a crisis, one should apply logic and select those areas whose position only benefits from the difficult financial situation of the country. There are such business ideas, and there are many of them.

No matter how there is a business in a crisis, people never cease to need food and treatment. Food is needed anytime, anywhere. When the financial tension in the country grows, people try to save on everything, especially on food. The economic situation is pushing retailers to remove delicacies and expensive products from the shelves, replacing them with cheap ones. The food sector is considered the least affected by the crisis. Business ideas related to food production are getting a good start and development.

Bakery production is an excellent example of a win-win option for opening an IP. A small bakery in a residential area with fresh pastries and competitive prices will provide a good turnover. The idea does not have to be innovative and creative - this does not affect success. A stably operating small enterprise that provides residents with inexpensive bread is doomed to success. It is important to understand what exactly people need in a crisis and how to cover this need at the lowest cost.

The sweet business is flourishing like never before during a crisis. The experience of the 90s showed that sweets, chocolates and sweets sell well in difficult times. It has to do with the psychology of a consumer who wants to sweeten up a hard life. Expensive gifts are replaced with boxes of chocolates, chocolates and confectionery.

A profitable business goes into crisis when it is possible to recognize an unoccupied niche, a product that consumers need, and set a competitive price. It is necessary to correctly calculate all the indicators, draw up a business plan and follow it carefully.

Sell ​​your opportunities

Successful small business ideas are based on the management of financial resources. If a person has knowledge and experience in the field of consulting, but does not have the opportunity to invest on his own, then he may well sell his ideas and knowledge in consultations to businessmen and investors. In a crisis, ordinary people need new ideas on where to invest their savings, how to save them until the end of the economic downturn, etc. For this they are willing to pay. Consulting services are a great example of a small business in crisis that does not require a large initial investment.

Another working business idea is a car service. New cars are an illiquid commodity in a downturn, but old ones continue to break down. People do not have the opportunity to update old models, and they go to fix them. For the working class, in most cases, the car is not a means of luxury, but a means of survival. Someone starts to earn extra money in a taxi, someone gets an additional job related to the transportation of goods. Business development in a crisis in the field of auto repair has been popular since the early 90s. You can start repairing cars, gradually considering offers to buy a parts store or a car wash in your neighborhood.

Entrepreneurial women can organize their tailoring business. To do this, it is not necessary to rent a property - you can get by with a room in your own apartment. Since buying good clothes is becoming too expensive for the population, many are looking for an alternative way out and go to dressmakers to alter an old coat, make new trousers, a three-piece, a dress. Owning a business for women who can sew does not require any costs if you have the minimum necessary equipment.

Ideas for business in a crisis can be gleaned from the experience of Western colleagues. Companies in a crisis are trying to reduce costs by cutting salaries and headcount. By reducing the staff and rented space, they manage to emerge in difficult economic realities. At the same time, such companies use outsourcing services. Freelancing and outsourcing are becoming more and more popular these days. Companies hire an incoming specialist to service office equipment, and another company or a private worker who is ready to serve online for bookkeeping. When compiling an anti-crisis business plan, companies are actively looking for opportunities to save money. If you quickly navigate the needs of such companies, you can profitably sell your services.

Service business

Many ideas in a crisis are related to caring for the elderly and young children. Since most of the citizens, due to lack of money, are trying to get a part-time job or a second job, children and the elderly are left unattended, and care services are required for them. You can organize a fairly profitable business in the form of a private kindergarten. Few things bring so much joy and pleasure. There are more and more working mothers, and state children's institutions cannot cope with the volume.

Parents are forced to send their children to special groups where they will be looked after while they try to earn more money for the family. The situation is similar with older people who require special daily care. If earlier a person could afford to take care of elderly parents on his own, then in a crisis and lack of money, he will most likely go to work, and hire a specialist for them.

Actual business in the 21st century is the creation of a video blog. The most popular YouTube platform allows anyone to create channels without restrictions and investments. All that is required of a blogger is to create popular content, get a large number of subscribers and start earning from advertising. This business is not easy, but with the right approach it is very profitable. Many girls and young people, opening a blog for entertainment, in times of crisis began to seriously consider it as a source of income.

Internet business is relevant in times of crisis more than ever. Online stores are becoming an alternative to regular shopping: those who want to save money order clothes and groceries online, and the owner receives his percentage without spending money on renting premises and staff. When choosing a direction for a store or a blog on the Internet, you need to evaluate what kind of business is currently relevant. For example, selling children's clothes or goods from China.

New in crisis

How to open a business in a crisis, what to do? Women who want to increase their income, in times of crisis, start selling cosmetics. Surprisingly, but true: in difficult economic times, girls buy more cosmetics than in calm, stable times. This phenomenon has a psychological explanation, and this must be used. Any enterprising girl will be able to open her own business in a crisis selling inexpensive skin and body care products.

Recently, online stores offering environmentally friendly tonics, handmade creams, soaps and hair masks have become widespread. Mastering a small home production of simple creams, gels and tonics is not so difficult.

You can start a business with home cooking in small batches, and then develop into your own store.

If a crisis has come, what should an active young man do? Start your own trading assistant business. Due to the onset of a difficult economic situation, people begin to sell their property in order to pay off debts or simply survive. Those who have at least once tried to sell property through an ad on the Internet have encountered a number of difficulties that can be skipped by hiring a sales assistant. For a small percentage of the transaction, this person will disseminate information on the necessary resources, organize the delivery of things from the seller to the buyer and receive favorable conditions for everyone. Owners are willing to pay for it. This is a relatively new business that is just coming into Russian reality.

Starting a business from scratch is very difficult, and especially in a crisis. It is during this period that network marketing flourishes, offering its adherents a high income without investment. The network business idea is as old as the world, but it gives obvious advantages to those who want to have unlimited earnings. In times of crisis, goods from the catalog are perceived better than in any other period, so you can and should start building your business on this.

Before you open your business in a crisis, you need to assess the situation on the market, understand the needs of people and identify open niches. They are always there, as needs grow and change. The most profitable small business is built on low costs and high demand. Think about what you can present to the market that others cannot. Doing business during a crisis is no more risky than at other times. You always need to be able to assess risks and calculate profitability. Those who keep their nose to the wind quickly switch to new things if they see problems ahead.

There are types of businesses that will be relevant at all times, for example the following:

• grocery;
• medical;
• services sector;
• car service.

But their success depends on how to develop and how to manage. The crisis is the time to think about how to start living by your own rules, which will not depend on the decisions of the state.

	Investments: from 400,000 rubles. CJSC "Agro Invest", which manufactures products under the trademark "Tsar-Product", is one of the five largest food manufacturers in the Volga region. For many years of successful work (the history of the Volgograd Meat Processing Plant dates back to 1898. TM "Tsar-Product", thanks to such qualities of its products as taste, naturalness and high quality, has managed to earn the love and trust of customers. The guarantor of taste and…
	Investments: Investments 50,000 - 500,000 ₽ The history of the company begins in 2016, in the city of Penza. Initially, the main direction of the company was the development of commercial projects with augmented reality. After a number of successfully completed large projects, it was decided to develop and manufacture their own products with augmented reality. Initially, New Year's products with augmented reality were developed for wholesale, as a result, at the end of the year, there were excellent…
	Investments: Investments 450,000 - 1,000,000 ₽ The Samogonka.NET company is a network of retail stores selling folk goods: moonshine stills, goods for winemaking, brewing, cooperage products, samovars, related thematic goods. We are a dynamically developing trading and manufacturing company. We have been on the market since 2014. At the moment, the company has a group of federal online stores: Samogonka.NET / SeverKedr, including a wholesale and franchising department. In our stores…
	Investments: Investments 300 000 ₽ We are the only Fish Holding in Russia, whose portfolio includes the most advanced production facilities from absolutely ALL fish and seafood production regions in the country! Our Group of Companies, in addition to mining and processing, independently took a leading position in the market in wholesale trade, after which it successfully created its own network of fish stores "Kurilsky Bereg". The unique diversification of production assets,…
	Investments: Investments 250,000 - 500,000 ₽ Generation of Leaders is the first business school for children, where acting entrepreneurs share their experience in an accessible way and share the secrets of their success. The school was founded in 2015 by two current successful entrepreneurs, Sayan Galsandorzhiev and Sergey Brykov. Both of them led the community of young entrepreneurs in the Republic of Buryatia for a long time. They are specialists-experts in building a business from “0”.…
	Investments: Investments 3 800 000 - 5 000 000 ₽ Investments: Investments 3 000 000 - 6 500 000 ₽ Bright notes of taste and fresh emotions - people come to Joly Woo for healthy, moderately exotic food and a unique atmosphere. The creators of the cafe caught a new trend - the era of simplification has come, so guests choose the speed of service instead of waiting in expensive restaurants. People want to get a quality and tasty product for little money. The Joly Woo format responded to audience expectations:…
	Investments: Investments 1 200 000 - 3 000 000 ₽ The history of the SushiStore brand began in 2009, at the peak of the financial crisis. The crisis of 2008-2009 significantly affected the well-being of Russian citizens. In the country, in the field of catering, meanwhile, a pan-Asian trend was seriously brewing. This was due to the popularity of Pan-Asian cuisine all over the world, due to the low cost of its ingredients. It was during this period that Russia began to open everywhere ...
	Investments: Investments 350 000 ₽ The company, as a furniture manufacturer, was founded in 2009. Today it is a dynamically developing manufacturing enterprise. We produce more than 20 thousand products per month. Over 100 stores. The furniture half-price brand was created in 2014 for a retail chain of furniture stores in the format of a furniture discounter. In the same year, the first store was opened. As expected, the project...

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of relevant business ideas in an unstable time of crisis. If you have your own ideas, we are waiting for them in the comments below the article.

What to open a business in a crisis

This is probably the main question for everyone who wants to make money during the crisis. Let's see what successful entrepreneurs have to say about it.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, in times of crisis, special attention should be paid to the medical field and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements, medicines, equipment for clinics and pharmacy chains can be profitable. Little competition and growing demand creates ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises to pay attention to the promising market for the development of applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and care for them by 15–20 years, and there are a lot of opportunities for copying for newcomers.

A good income in the future can be provided by investments in medical development and R&D. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of companies such as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. A hint will be provided by an analysis of the trade market and customs statistics over the past few years. It may be some types of food, the demand for which has been stable. He believes that the crisis has not changed either people or officials.

Vadim Dymov is convinced that it is possible to reach financial peaks by opening new projects in agriculture. As an option, he proposes using state land shares in the Far East to grow soybeans, which can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out success when opening startups in the field of machine-building logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry shop to produce excellent domestic furniture? Suddenly? But it is very pleasant to create and use your own, to raise your own brand.

Founder and owner of the network of pizzerias "Dodo Pizza".

According to Fedor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply forms a new one from the usual coordinate system, and life continues to go on as usual. Only the rules of the game change, and it becomes important not “what”, but “how” to act in the new conditions.

Fedor Ovchinnikov is confident that Mercedes will be in demand even during the crisis. The main thing is to find an optimal and competitive business model in order to win in modern conditions.

Fedor Ovchinnikov suffered a major setback early in his financial career. His first book sales project turned out to be unprofitable and failed, but only helped the businessman develop a new strategy. Now the entrepreneur treats the beginning of each of his business as if there is a severe crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything goes bad, even if at this stage everything is fine?” He rightly believes that it is in this difficult and new time that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new undertakings. Here it is important to invest your soul in a business project and maintain good spirits. If you do not hide and do not retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises that are simply overwhelmed with stable orders. For example, the only Russian company manufacturing backpacks is loaded at full capacity.

The businessman believes that interesting and relevant topics for a new business are food and tourism development.

It is better to become more active in those financial niches where foreign investments have left. But he recommends being more careful with fixed items of expenditure. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: do not pay high rents, do not pay inflated premiums and do not invest in dubious projects.

TOP - 15 business ideas in a crisis

Below we have collected 15 small business ideas in a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you leave in the comments!

You can also get useful information from the article about.

Business idea number 1 - Opening an online store

Upfront costs- from 200 000 rubles.

The general essence of the proposed idea is the development and organization of an online store, the sale of goods through the site, its delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analysis of the market. The service is more and more in demand among buyers of the middle age category, and the monthly growth of the market speaks of its prospects.

When planning to open an online store for women's or children's clothing, the owner faces the following costs:

• expenses for the development and technical support of the smooth operation of the site;
• salary of administrator, courier;
• if necessary, rent a warehouse;
• transportation costs for the purchase of goods.

The rent for the premises of a stationary store is replaced by the content of the site, the purchase of software, advertising costs.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. With investments in the purchase of goods of more than 200,000 rubles, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay back such a project in 4-6 months.

Business idea number 2 - Opening a street fast food

Estimated cost of the project- 275,000 rubles.

The essence of the idea is the opening of a small outlet for the manufacture and sale of a certain type of snacks and drinks to the consumer. Unlike the usual shawarma and hot dogs, the project proposes to develop a range based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During the crisis, people are less likely to go out to restaurants and are increasingly opting for quick and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping arcades, higher educational institutions. Main costs:

• rent of a place of trade;
• purchase of a stall, tent or trailer;
• purchase of thermal and refrigerating showcases, equipment for work.

If we base the calculation of the approximate income on a daily turnover in the region of 8,000 rubles, then we can talk about an average monthly revenue of 240,000 rubles. With a profitability of 30% set in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering point.

Business idea number 3 - Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on the equipment of a pancake baking point, the organization of the production of special fillings, and the sale of this original fast food to the buyer. There are quite a few companies on the market offering a delicious product, so the competition in the sector is high. By relying on non-standard products for fillings, beautiful serving, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will become the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

• a wide range of interesting fillings;
• staff professionalism;
• correct choice of location.

In most of these enterprises, the margin level is 80-100%, which fully covers utility bills, all costs and gives a stable profit. We can talk about full self-sufficiency only after a few months due to the initially low cost of this product, a lot of competition.

Business idea number 4 - Bakery and confectionery

Approximate investment amount- 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a business in the field of catering during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small firms that combine the functions of a bakery and a store are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different incomes. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to the consumer.

To accommodate a bakery and pastry shop, it is necessary to carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

• a simple bakery and confectionery with a sales area;
• a bakery with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time to organize. With a good location, a bakery can serve 300 - 800 visitors a day, each of which will make a purchase in the amount of 200 - 400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10-12 months.

Business Idea #5 – Opening an Outsourcing Company

Minimum investment- 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As the main specialization, you can choose accounting or legal business support, solving financial or IT issues, creating an external call center to work with orders. The market for such outsourcing firms is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

• rent of a convenient office space in the central part of the city;
• attracting real professionals in the chosen field to the staff.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintenance of life in the first months of formation. Work with clients is carried out on the basis of a special contract. The cost of services is calculated individually for each working situation. Much attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the level of profitability of the outsourcing company.

Business Idea #6 - Opening a Canteen

Minimum investment- 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Her services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the format of work, you should decide on the room. It must fully meet certain technical requirements. The best option would be to rent a former catering establishment or a spacious hall near the station, universities, shopping malls.

The main cost items can be:

• refurbishment of the premises for visitors;
• purchase of kitchen and commercial equipment;
• training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at the same time. Workload varies depending on the time of the working day. The average indicator is a patency of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting a room, such a “delicious” business project can pay off in a year of stable operation.

Business idea number 7 - Business in the production of frame houses

Minimum investment- 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for the construction of turnkey frame houses. The acquisition of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction work from foundation to turnkey delivery does not exceed several months. The affordable amount of material costs makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different districts, which will accept orders and conclude contracts for the sale of finished objects. At the first stage, the main investments will be:

• training and salaries of construction teams;
• maintenance of staff in the office;
• advertising expenses;
• purchase of the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30-40 thousand rubles. It can be sold at a price of 70 thousand rubles, having received a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and bring a stable income, paying off after two completed projects.

Business idea number 8 - Opening an economy class hairdresser

The amount of capital investments- over 300,000 rubles.

The essence of the business idea is the opening of a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and incomes. By providing quality service at affordable prices for most customers, you can make a project with a stable income.

The bulk of the costs are for the purchase of specialized furniture, working equipment and cosmetics, the design and equipment of a hairdressing salon. Good traffic is ensured by its opening in a residential densely populated area next to a bus stop, shopping centers. For additional profit, you can:

• to use the transfer of workplaces for rent instead of hired personnel;
• invite representatives of related professions to sublease to increase the flow of customers (manicurists, make-up artists).

With an average check for a service of 250 rubles and servicing at least 16 visitors per shift, the payback period of investments is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve the result, guaranteeing a profitability of 29%.

Business idea number 9 - Opening a pharmacy

Upfront costs- from 500 000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy for the retail sale of these medicines to the population. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

A good and stable profit in this line of business depends on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, transport stops or grocery supermarkets.

To implement the project, you will need:

• specially converted non-residential premises;
• personnel with appropriate education;
• conclusion of contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to the turnover of medicines. Given the peculiarities of the legislation, entrepreneurs set high mark-ups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, baby food.

Business idea number 10 - Opening a children's commission store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers with the aim of subsequent resale, taking into account a certain commission to the seller. This area of ​​activity is growing rapidly. Quality baby products are in high demand, especially with financial austerity in many young families.

The main amount of expenses falls on the rent of a small room, its repair and equipping with commercial equipment, furniture and stands. The project does not require the purchase of items in wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Small investments will require:

• colorful design of the facade;
• the content of the site or groups in social networks;
• staff salaries.

For such a project, economists consider a good profitability level of 12-15%. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.

Business Idea #11 – Opening Training Courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for learning foreign languages ​​or preparing children for the Unified State Examination may not be affordable for some parents during a crisis, but budgetary private courses (individual or as part of a small group) are quite real.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive learning tools and organize training courses at home or rent an office space by the hour. The rest of the costs will go to advertising: in the social. networks, bulletin boards, newspapers, etc.

Business Idea #12 - Farm Products

During the crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received all the necessary documents, you can organize a stationary point in the market or a mobile sale: milk, eggs, cottage cheese, pork, beef, poultry meat, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special milk tanker, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers on cars and products.

Business idea No. 13 - Shop "all at one price"

Estimated investments- 700,000 rubles.

It is worth noting that all the stores on the market in this area "rose" during the crisis. In pursuit of the best price, people are trying to save as much as possible by increasingly visiting stores with a fixed price. The assortment will depend on your preferences, ranging from inexpensive products to household items.

You can purchase a franchise or open a store on your own. In any case, the essence will be the same. The costs will go to:

• rental of premises;
• purchase of commercial equipment;
• the first batch of goods;
• hiring employees.

As in any business, do not forget about the good location of the outlet: a busy street, a walkable area.

As a supplier, you can consider the option of purchasing goods from China.

Business idea No. 14 - Manufacturing business or import substitution

Import substitution- a key moment in the organization of business during the economic downturn. In addition, the policy of the state is entirely directed in this direction. There are many grants and third-party investments in the organization of production in our country. For some, this may be new, but goods can be transported not only from China, but also to China! Many foodstuffs there have a high price, and if you properly organize the delivery, but you can talk about a promising business.

In addition, during a crisis, imported products rise in price due to currency fluctuations. In this regard, the demand for domestic goods with stable acceptable prices is increasing. This is the basis for organizing a manufacturing business.

This may also include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, cereals, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea number 15 - Beauty salon at home

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare for important events has gained its relevance precisely in a crisis. Beauty salons do not reduce prices for their services, but private hairdressers, make-up artists, manicurists take much less money, besides, they do not have to share with the owner and pay rent.

All initial costs will go to the passage of special courses, the purchase of the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives, friends.

Conclusion

Now you know how to open a business in a crisis. These are not step by step instructions, just ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and we are waiting for ideas from you that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.

The crisis affects the citizens of Russia with varying degrees of force: some are trying to save every penny, while the most enterprising come up with options for starting a profitable business. In order to decide on a niche in business, you should make an assessment of your abilities.

Dear reader! Our articles talk about typical ways to resolve legal issues, but each case is unique.

If you want to know how to solve exactly your problem - contact the online consultant form on the right or call by phone.

It's fast and free!

If you have computer knowledge, you can work as a remote worker. The ability to bake confectionery will allow you to start baking at home, since it does not require large investments.

A crisis- these are total changes in the economic and political life of the country, due to external state factors. The encyclopedia says that a crisis is<<острое затруднение с чем-либо (к примеру, со сбытом товаров или производством); тяжелое положение>>.

John Kennedy said that in Chinese the meaning of the word crisis includes 2 characters: the 1st means danger, and the 2nd means chance. That is, this is a period of recession and difficulties. As a result, income stops growing or starts to fall. So, the market changes during a crisis. You can get out of any crisis with the help of a well-established system of the entire business as a whole.

What should businessmen be afraid of in a crisis?

The first thing that comes to the mind of the head of a small profitable business with the onset of a crisis is: “shrink in costs, reduce costs, lower the profit target.” Cost optimization is always a useful thing, as you should not scatter money around. The goal of optimizing costs in reducing profits is to retain and attract customers!

Lenta.ru: Rogozin: Uncertainty. For business owners, this uncertainty is a feeling that ordinary residents rarely experience. There are alarming expectations against the backdrop of a worsening economic situation. The main concerns of entrepreneurs are not related to inflation, as can be seen from opinion polls.

The main subject that introduces unpredictability into the market situation is the government. Our respondents admit that there are competent people in the government and there is no need to teach them. They do not understand on the basis of what the policy of the Central Bank changes, how decisions on support are made. They only understand that when it comes to support, it means that you need to prepare for the worst.

How rational is it to think about starting your own business in such a situation?

Do you have an opinion that times are tough now and business will not develop? should be opened when you are ready for it. When you can say to yourself: I want to be successful and have a big income. You live now, and this is the best time to create a profitable business. No need to wait!

It will be difficult to do an independent business during the crisis of 2015 and subsequent years, but you will be your own commander. The doubts that arise when starting your own business are understandable, with all this, a start-up in a crisis is a risky undertaking.

However, starting a business during a difficult economic situation has advantages. You will become more purposeful than those who started before the time of crisis.

Benefits of starting a business in times of crisis:

1. You will learn how to run a business and contain the blows of the economy. Entrepreneurs who have opened a business earlier do not always survive a period of drastic changes in the market. You will be prepared for all the ups and downs. Even a quick restructuring of your own business will be up to you.
2. In times of crisis, companies go bankrupt. They could not adapt in time and withstand in this situation. You also have new opportunities: to learn a lot and take their place.
3. If you create your own business in a crisis, you must take into account the main needs of citizens. We suggest reading the materials of Maslow, an American psychologist. If you want to know what kind of business has growth in a crisis, then you need to take a closer look at what a person needs: food, clothing, warmth and medicine. Therefore, it is necessary to focus on the main needs of the population.

In a crisis, not large or small enterprises will survive, but the most flexible and fastest! That is, those who can quickly respond to changes and adapt to them.

Difficulties of opening during the economic downturn

Business relies on the activities of companies and enterprises. It affects the degree of employment in the state, participates in the manufacture of goods, various industrial and scientific developments and research. Some companies operate in unpromising industries.

There are 8 difficulties in business development:

• high risk leading to market volatility;
• case management has given problems and shortcomings;
• little competence of the owners;
• dependence on large industry firms;
• business is sensitive to changes in business conditions;
• uncertainty when concluding contracts;
• problem with additional financing and lending;
• a significant difficulty, according to business owners, lies in the high responsibility;

High responsibility extends to all personal property, for example, a house, a summer residence, a car and others. This extra responsibility negatively affects the work of enterprises. Often, most of the failures of companies, according to experience, are associated with the incompetence of managers. The chances of material success increase in long-term companies that have stable and high-growing income.

The success of the company significantly depends on the professionalism of the manager, who is constantly working to improve the skills of the staff. The longer the owner of the company works, the more experience he has in business, the greater will be the fortune and fortune of the company.

Many problems can be solved more easily:

1. The head of the company hires an additional team.
2. The larger the initial total capital, the greater the chances for the continued operation of the company during the crisis.

To solve the difficulties, it is necessary to study and adapt to the changing needs of the population. If such small companies are flexible, agile and have sufficient capital, then their chances of survival will be good, and business difficulties will be reduced.

How to minimize risks?

An important factor when starting a business– registration and organization of work.

Here are a few tips for beginners that can significantly reduce costs in the beginning:

1. Refrain from the services of intermediaries during the registration of documents.
2. Refrain from overpriced office space, furniture and other luxuries when starting a business.
3. Choose good advertising companies, inexpensive.
4. Instead of a staff of hired workers, do the bulk of the work yourself.

And most importantly, you need to keep records of costs and income, competently use the first profit. Even during a crisis, there are a lot of options for starting your own business. You need to make a choice, taking into account the region in which the future profitable business will develop.

Now the opening of a franchise business is gaining popularity, in this case, the experience of becoming a profitable business of firms that are already popular in the market is also used.

At this time, o represents a good benefit, as savings can be made on the office and employees. And if there is something innovative in the content of business ideas, this will make it possible to save the cost of materials, labor costs, time - such a business will develop well during a crisis.

To help entrepreneurs in business:

1. Business consulting can be obtained on Vkontakte “Business Secrets for a Beginner” for free.
2. Money for your own business on the online lending site: there is an opportunity to take a loan.
3. Video training courses: a set for a novice businessman.
4. Online store: high quality commercial equipment.

The danger lies in the fact that behind the risks, problems and dangers of the crisis, we can release the advantages of this situation, the prospects, the emerging chances for business development.

Promising business

The crisis always affects the demand for consumption. Sales are down. Therefore, a competent choice of the field of activity plays an important role.

Goods at an expensive price, luxury items and tours abroad will not find the required number of buyers during the crisis. While the demand for essential goods will remain at the same level.

The future entrepreneur should pay attention to these areas:

1. Food at an inexpensive price. However, people will continue to buy food in favor of low cost products.
2. Clothing at an affordable cost. Mostly stock, or from domestic production.
3. Budget hairdressers. They will be visited by much more than beauty salons with expensive prices.
4. Services of lawyers. The most needed will be lawyers who specialize in bankruptcy and closing companies.
5. Vending is the sale of services using vending machines. To open such a business, you do not need licenses and permits.
6. Services for cars. They are in demand during a crisis due to a decrease in the number of new cars purchased by citizens.
7. Workshops engaged in the repair of computer and home appliances. The number of customers will increase due to the fact that instead of buying new things, old ones will be given for repair.
8. Pawnshops. Their services will be used frequently due to the volatility of income and a decrease in the issuance of loans from banks.
9. Courses for the unemployed with further employment. Will be able to visit many who want to engage in the development of a new profession that is in demand in times of instability.
10. You can provide services for the care of the elderly, are also needed by the population, regardless of the economic situation in the country.
11. animal husbandry- this is, for example, or. Rabbit farm will be inexpensive. Rabbits are animals that grow quickly and sell well. In addition, rabbit breeding is a non-waste production, in addition to meat, you can sell skins.
12. You can also create a farm by or .

Opinions of successful businessmen

1. The owner of the firm "Don-MT" Galina Pivovarova and General Director of the GC “Ideal” Roman Losevskoy noted that at present favorable conditions have developed in order to open a profitable business. We rent advertising space at a cost 4 times lower than before the crisis, and advertising companies make offers to us - said Mr. Losevskoy. The expectations of employees have also been lowered, and their professional level has grown significantly.”
2. According to the owner of the business, the Rostov branch of Promsvyazbank, Anna Nesterenko if a businessman has a business idea, now is the time to implement it. Lyubov Akulovich, General Director of Novocherkassky Myasokombinat OJSC, noted that a business can be opened at different times: “Now it’s better to start in the field of manufacturing products and essential goods. It will be much easier if you have experience in these industries and established contacts,” she said.

The word "crisis" is familiar to every Russian. Finding a job in a difficult time for the Russian economy is very difficult. The number of jobs is being reduced, wages are not growing, in contrast to the requirements of employers - where to go? Many make a conclusion for themselves - in their own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's still worth trying.

Business in crisis: what to do?

Business in a crisis is not easy. The number of small and medium-sized entrepreneurs has decreased and continues to decrease. Everything played a role here: the reduced purchasing power of citizens, and the restriction of imports due to Western sanctions, and the “collapsed” ruble, and worsening credit conditions. Although the state has put forward a number of “bonuses” to support entrepreneurship, such as the development of self-regulation, subsidies, the creation of an outsourcing center, and support for social business, the situation remains difficult.

The result is not encouraging. According to statistics from the Higher School of Economics, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to put their plans into practice. The main reasons are the inability to take out a loan due to exorbitantly high loan rates and bureaucracy. Moreover, giving privileges with one hand, the authorities take them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs eligible for preferential tax treatment. Outlets, rentiers, and catering establishments are “thrown out” from this list. The head of government demanded that small businesses help replenish the budget. "Where to help?" - the owners of small firms were indignant: "... here one would not stretch one's own legs."

And yet every month new small businesses open up in Russia. After all, even in a crisis there is no “everything is bad”, there are always new opportunities. And the harsh conditions of the economy are a reason not to lose discipline and carefully calculate your plans and forecasts.

Business Ideas in a Crisis: Rural Business Ideas

The number of those who have decided to start their own profitable business in rural areas is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular “six acres”, for someone it is a whole farm inherited. Tools and equipment, which can be taken exclusively in rural areas, also play an important role.

What business to open in the village: beekeeping

Many choose for themselves the path of a beekeeper and open. Indeed, the demand for honey - a superfood whose beneficial effects cannot be overestimated - has always been and will always be. Private beekeepers are the main suppliers of the Russian beekeeping market at the moment. Many people are wary of Chinese honey because of the presence of genetically modified ingredients. In addition, bees produce pollen, propolis, bee bread.

The expenses are rather big - these are hives, bee colonies, inventory, personnel (at least an accountant and two beekeepers).

Honey can be sold not only at fairs - it is possible to conclude contracts with legal entities, such as pharmacies, specialized stores. Foresters and farmers are directly interested in cooperation with the owners of apiaries.

It won't be without risks. Usually, beekeepers move from place to place, and this is natural - both the condition of the land and weather conditions, for example, rainy or, conversely, dry summer, affect productivity.

Get ready for the fact that you will have to learn a lot, for example, to use various units of agricultural machinery, to drive a tractor.

canning

You can do this in the city, but it is much more profitable in the countryside. If only because in the countryside there are much more resources and opportunities for the production and storage of blanks (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a refrigerated warehouse; washing and blanching plants; shock freezing chamber; a machine for peeling vegetables and fruits; packaging unit. At the same time, the price for each installation fluctuates around half a million rubles. There will also be staff costs.

The climate, the vagaries of the weather, the condition of the soil also play a huge role.

Farming

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - this is and, and and. Family members who decide to start farming sign an agreement among themselves, and also register a farm, as provided for by the legislation of the Russian Federation.

If you are counting on, then you can not count on a loan as a farmer - those who have been included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

Instead, you can register as unemployed and apply for self-employment in agriculture. Assistance from the state will be, although small for the farm, but still tangible - about 60,000 rubles.

Small business ideas in a crisis in a metropolis

Those who do not want to leave the metropolis and move to nature will find something to do in the city. The main thing is to focus on a wide consumer.

Own Autoreality

Any crisis is, first of all, a decrease in sales. Car dealers suffer greatly from this, as the cost of cars rises, and the currency depreciates. Naturally, most of all there are problems with the implementation of new cars. As a result, more and more car owners prefer to use old cars for a longer period and try to buy used vehicles.

Given these features, the percentage of sales of spare parts and consumables increases. In other words, during a crisis, the auto parts market always starts to become more active, but car sales fall significantly.

The Autoreality franchise is a great option for those who want to make money. It is enough to connect to a ready-made and existing business selling spare parts and consumables for foreign cars.

• minimum initial investment;
• good profit;
• high demand for products;
• favorable margins for buyers and sellers;
• clear and simple business niche;
• the ability to open a point without its own warehouse;
• assistance of specialists with the launch of the store and advertising;
• ongoing support.

This is a really relevant and sought-after type of business that will definitely work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely go to you.

In addition, you can personally choose the brand that is best suited for your region by booking it behind you. And this means that your countrymen who have joined the Avtoreality franchise will not compete with you. And, of course, do not forget about the quick payback on invested money.

Briefly about the most requested ideas

There are a lot of offers in the field of franchising today. Everyone, even a novice businessman, will be able to find something to his liking.

It is one of the most effective ways to make money. After all, children's knitted dolls are very popular all over the world. Today it is handmade things that are in fashion. The cost of the franchise is only 59,000 rubles.

The wallets have a detailed design, they are completely unique, so it is impossible to find a similar doll on the market. Moreover, Buffaloes are absolutely harmless as they are made of ecological, hypoallergenic materials. The main advantages of these fashionable and sought-after dolls are high quality, originality and hand knitting.

As for an independent business, you can open a small one that can be sold through a network of vending machines.

Implementation through in general can do a good job. It can be familiar chocolate, soda, chips - such units will be happy to host many organizations, business centers, universities, even schools. Also - not in children's institutions, of course - you can sell tobacco products.

In addition, you can open a car repair shop. In a crisis, people are much less likely to buy new cars, but pay more attention to old ones. There is no doubt that there will always be enough customers.

A profitable type of business will be opening - one that is affordable for both a student, a housewife, and pensioners. Economy hairdressing salons are the place where people with a well-filled wallet regularly come.

Alternatively, you can open a laundry or - these services in any economic situation will be needed by both individuals and organizations.

New business ideas in a crisis related to products

Is it possible to open a grocery business in a crisis and not burn out? Of course you can, because without food a person cannot live. It is only important to follow some tricks.

Business: food production

Is it worth directing forces into the production of products? It’s even worth it, because import substitution is now among the benchmarks of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often this nutritious, inexpensive and tasty dish appears at the meal either as a side dish or as an independent meal. And during the crisis, the demand for it has increased several times.

Before we start, let's define a segment. It is better to opt for the "middle class" category. Buyers of this class are not attached to one or another brand - the combination of "price-quality" is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, home delivery companies, wholesalers.

A pasta workshop will require a large room - about 200 square meters and, in fact, equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. You will also need staff. The pasta business is also good with a high and short payback and an acceptable start-up capital - about 300,000 rubles.

In addition, it will turn out to be a profitable business idea for food production. Especially now, when many types of imported products are “under sanctions”. Despite the apparent simplicity and a small staff (7 people), investments will be required even more than in pasta - about 7,000,000 rubles. And here you should start with renting a room (with the prospect of a subsequent purchase) for your production - about 300 square meters, then equipment is purchased. At the same time, it is necessary to carefully study this segment of the market in the Russian Federation, in addition, strict compliance with the technology is required.

These were examples of what can be produced.

And what about trade?

You should not sell delicacies, but everyday products, essentials. Small stores selling them always have more chances, because they have everything you need on sale. At the same time, it is not necessary to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but you want them to continue to visit your store?

Do not neglect discounts and promotions, such as "two for the price of one." This is exactly what you should not save on. Many owners of large stores in a crisis skimp on advertising, which you should not do. The more you are in the public eye, the more potential customers will know about you. Feel free to say that buying from you is more profitable. This way more people will learn about you, the quality of your products, and the discounts your store offers.

What kind of business to do in a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for aspiring entrepreneurs, read developmental literature, for example, Maslow's pyramid of needs - after all, you will need a lot of knowledge that you do not yet have. And any business needs partners - if you don’t have them yet, try to find them.