Promotion of goods on the Internet. How is the promotion of goods and services on the Internet? Promotion and sale of goods on the Internet

17.07.2023

Novice craftsmen who want to sell their products online face the problem of selling goods. Economic education does not fit well with the creative component of life, therefore, it is often absent, and with it the skills of trading on the Internet.

Let's start with the fact that the offered product has its own "life" periods: birth - promotion to the market, growth - a period of steady, systematically growing sales of services or goods, maturity - sells well, is well known, decline - the market is saturated with goods. Each period has its own characteristics. At first glance, they will be similar, but if you dig deeper, differences become noticeable.

At the stage of introducing a product to the market, work should be carried out to form the USP of the product, its competitive advantages or characteristics of services. Actively work with the audience, carry out branding on the network.
At the growth stage, in order to strengthen and speed up the promotion, in addition to the above, work on web analytics is added. The level of conversion is tracked, “bottlenecks” are eliminated. A "safety cushion" is being created in case you need to order contextual advertising services at the recession stage.
The level of maturity is characterized by the need for further work on branding the site and the services offered.
The level of decline requires access to new target audience groups in the network, respectively, the product will be promoted to new markets, and product promotion will begin anew.

Analysis of the target audience and competitive environment

Even before the product is launched on the market, it is necessary to perform several actions, without which the promotion of the product on the Internet is simply impossible. We will not now consider technical issues such as creating a website, buying a domain name, etc. Suppose that we are talking about a product that is already presented on the site, which has its own showcase for selling products and a corresponding list of services.

Get to know potential consumers of your products or services online as closely as possible. You should know literally everything about them and, moreover, maintain close friendly contacts with as many people as possible. Write a portrait of your average online customer. It doesn't have to be the "ideal" customer, and not the one who bores you endlessly before and after buying a product. It should be something in between. A character having gender, age, a certain level of wealth, social status, with his fears, beliefs, moral and moral values, family or without, etc. It is on it that you will need to focus when preparing content.
Evaluate the competitive environment from the position “Why is my product better?” Record in writing how competitors promote their product online? What product specifications indicate? What forums do you visit more often, in what social networks? What range of related services are provided? Be sure to check the external links and keywords that promote their sites online.
Based on the first two points, create a unique selling proposition for your product or service on the Internet. Include in it those characteristics that, on the one hand, characterize your product, distinguish it from competitors' products, and, on the other hand, solve the problem of customers, work with their fears, give some pleasant emotions, and entertain.
Develop a "voice". The manner of presenting content on the Internet can be different: emotional, dry, concise, detailed, rude, affectionate, caring, tough. Depending on which target audience you are targeting, write a description of the tone in which you will communicate with them. In most cases, this happens unconsciously. We attract those who we ourselves are, so the manner of communication is the same. But when it comes to a website on the Internet, it is better to document the approach to presenting the material so that under the influence of a change of mood or a copywriter there is no unpleasant “patchwork quilt” effect. If having a large number of writers writing in different styles is not the theme of your site development policy, provide copywriters with clear instructions on the intonation of writing texts.

Virtual site optimization

In order to improve the visibility of a resource on the Internet for free, create a semantic core using the Wordstat services from Yandex and Adwords from Google. Include in it those phrases by which users on forums and social networks are looking for your product, as well as those by which competitors are moving forward, if they seemed interesting enough to you. Use the tips of search engines on the Internet. After the semantic core has been compiled, work on optimizing the existing content and enter recommendations for creating new material in the content calendar.
Work on optimizing your conversion funnel. If there is no traffic on the site at all, ask your friends to follow the path of a simple buyer on your site in order to assess the presence of bottlenecks. A bottleneck is a segment in a process that is unable to keep up with the volume it is supposed to complete, resulting in the failure of the objectives. Eliminate identified deficiencies. Pay special attention to distracting elements: redundant graphics, animated elements, pop-ups, an unnecessary set of services, etc. - in large quantities, they are able not to attract, but to scare away the buyer.
If the attendance is more than 50 people per day, you can connect the Yandex.Metrica and Google.Analytics analytics services. A systematic analysis once a week will allow you to track the occurrence of problems even before they become an avalanche. It should be remembered that an increase in site traffic on the Internet leads not only to an increase in the number of sales, but also to the appearance of a larger number of visitors dissatisfied with the service or the quality of services. At the initial stage of product promotion, you have a choice: spend time now working with each client, eliminating shortcomings, or in the future, when there will be high attendance, justify yourself to visitors on all kinds of “reviews” on the Internet.

Branding, Working with forums

After the work on the site is established, you can begin to attract an additional audience, bypassing the search results. It is best to do this for free through social networks and forums. At the stage of analyzing the target audience, you may have already found those sites on the Internet where your target audience is represented especially well. Register your accounts there, fill out your profiles carefully, build yourself a reputation as an expert over time. Plan to post some particularly good content that your visitors might find useful. Based on the solution of those problems that users face on a regular basis, but do not find a complete solution on the Internet. Post a link to this material on forums or social networks in appropriate branches, comments, groups, posts.

The main condition is that the material on the site should answer the user's question as accurately and in detail as possible or help him solve the problem that has arisen. This way, you will build your link mass for free and improve website traffic.

Collecting a database of subscribers

E-mail marketing has been "buried" several times in its history. Today's pessimistic forecasts about the further development of this tool in the future are nothing more than ordinary gossip. E-mail marketing provides a unique opportunity to reach out to each user who wishes to leave their coordinates for free, it is unlikely that this feature will cease to be used by marketers in the future.

If your site has not yet implemented the algorithm for collecting subscriber data, fix this error. Offer notification of new promotions, a free book, or access to valuable video content. Prepare a series of e-mail newsletters, for which indicate the goals: collecting data about the target audience, identifying errors on the site, offering to enter into a direct dialogue, establishing contact, solving problems in users' lives, and so on.

Building a product promotion strategy

After all the preliminary information is collected, you can proceed to planning the process of promoting the product.

First write down the goal you want to achieve. It must have clearly defined deadlines for implementation, and it must be expressed in numbers. For example, “by September 3, 2016, 8,000 copies of the book were sold, each worth 300 rubles.” The wording: “Sell as many goods as possible”, “Grow a large target audience” are not goals, these are wishes to yourself for the New Year, which, as you know, do not come true.

Plan intermediate goals, that is, write down intermediate results in monthly steps. Do the same operation with weekly and daily results. The more specific your action plan is, the better.

Highlight the main areas of work to be done: conversion optimization, web analytics, working with forums and social networks, collecting subscriber data, preparing viral content, etc. For each area, describe the actions you plan to take. For example, working with content: creating a content calendar, analyzing the content available on the site, optimizing it for key queries, evaluating whether it meets user expectations, design quality, photographs, analyzing content on competitor sites, working with content on forums, etc.

Order the actions in order of importance (“analysis of the content available on the site” should be before “optimization for key queries”) and write down the dates by which you plan to close this aspect. If it's too big, break it down into smaller pieces. For example, “analyzing content on competitor sites” fits perfectly into the task of “analyzing 1 competing site daily.”

Weekly review your work plan, if necessary, correct, supplement, most importantly, albeit slowly but persistently move towards the intended goal. And then you will definitely succeed.

03.12.14 5.8K

What can not be found in the markets! Amazing place with a wide variety of products. You can endlessly walk the aisles, choose and bargain, instead of traveling to different stores in search of the right thing. But people are tired of walking around in the open and looking for goods from behind the backs of other buyers.

The search for new amenities has led to the creation of supermarkets, where everything is located side by side, and you can slowly walk between the shelves and choose what you like.

But human laziness knows no bounds and is the main engine of progress. People wanted not to leave the house at all and at the same time make bargains, saving not only efforts, but also invaluable time. This opportunity was provided by online stores:

What it is and how to promote a store on the World Wide Web will be discussed in this article.

What are they?

An online store is a website that allows its visitors to purchase products online. In order for customers to have familiar associations with going to supermarkets in real life, as well as to ensure ease of use, online stores include the following components:

Catalog of the offered goods. This section should be well thought out and implemented, because it is on this section that customers will be able to evaluate the assortment and decide on their further presence on the site;
Basket. Like the usual cart in which we put bread and sausage, the list of goods selected by the user is formed in the online store. You can immediately see the total amount of the purchase;
Personal Area. With this function, the client can easily navigate through the history of their purchases and quickly navigate to the desired sections of the store;
News feed. Information about new arrivals, stunning discounts and sales will warm up the interest of buyers;
Feedback form. Visitors should receive answers to their questions, and the sooner this happens, the higher the credibility of the online store;
Newsletter. If the user accidentally forgot to go to the site of the store, you need to provide him with up-to-date information by e-mail. When registering, an e-mail is usually indicated, so the address can be found without problems.

Most often, online stores rent premises for a warehouse, where customers can receive ordered goods. Sometimes purchases are delivered by courier directly to the buyer's apartment.

What are they selling?

You can sell everything online as well as offline. However, some items fit better and some will never leave the warehouse. If, for example, fresh milk is offered, then most of the product will spoil before it reaches the buyers.

Therefore, it is worth focusing on those categories of goods, the implementation of which will be appropriate to promote an online store.

Books. Of course, most prefer free downloads, but those who care about copyright purchase their favorite titles online;
Small souvenirs. Most people know how hard it is to choose a cheap gift. You can spend hours walking around all the shops in the city and eventually buy another cup. On the Internet, the procedure is greatly simplified;
Goods for our little brothers. A variety of pet food has a long shelf life, so it is great for long-term storage in a warehouse;
Various electronics. Mobile phones, tablets, players… the list goes on and on. Sitting at the computer, a person slowly evaluates all the technical characteristics of the product and chooses the best option;
Cosmetics. Unfortunately, you cannot try mascara or lipstick on yourself in the online store. However, people are accustomed to trusting well-known brands and are not afraid to receive a low-quality product;
Furniture. All 12 chairs can be bought within a minute, and not run after them all over Russia;
Everything for relaxation. People want to stock up on umbrellas, deck chairs and fishing rods before their holidays, and online stores provide such an opportunity.

Store promotion

An online store cannot start generating income immediately after creation. For starters, people should at least be aware of a new opportunity to purchase goods. To attract as many interested visitors as possible, you need to know how to promote an online store correctly. Below are some popular promotion methods.

Search optimization. The bulk of buyers start looking for the product they need in Yandex or Google, so your online store should appear in response to popular queries:

To do this, you should carefully select keywords and use them when compiling product descriptions.

Optimization of the internal structure. Search robots must reach all pages of the online store site, and this requires a simple hierarchical structure in the form of a link tree:

Contextual advertising. Another way to show your online store in search results is to place advertisements. You will pay only for user clicks on the advertised link. To be at the very top of search results, you need to offer the highest bid per click compared to competitors:

Small enticing ads, although they do their job, look pretty cheap.
It is worth adding that you need to constantly analyze your actions and the result. This will allow you to choose the best ways to promote and save you from unnecessary expenses.

And if independently and for free?

Before thinking about how to promote an online store for free, you need to evaluate your time resources. To do without investment means to advance at a snail's pace where one could run like a cheetah. If you don’t want to spend a single penny, you will have to give up the following amenities:

Employees. Hired workers are rarely ready to work for "just like that", so you will be forced to do everything yourself.
Most types of advertising. Search engines charge a fee for placing ads even in the quietest categories. Most resources that do not belong to you will also not advertise for free.
Professional optimization. There are people who know how to make texts for search robots, but they need to be paid.

All that remains is to independently master all the subtleties of optimizing and designing sites. You will also have to personally promote the online store in social networks, which is quite problematic in the absence of investments.

In principle, nothing is impossible, but it will take a lot of time and effort, which will not necessarily be rewarded.

Thus, online stores can greatly simplify the process of making purchases, and their assortment includes a huge number of goods. If the owner of an online store needs a quick promotion, then cash investments will be required, but with an unlimited time frame, you can try the free promotion option.

Good bad

You have found your niche and created an online store. What's next? Once you have successfully launched it, you need to focus on attracting traffic and generating sales. Whether you are a beginner or have been in the market for a long time, additional ways to promote your product online never hurt.

Today we will present to your attention 20 creative promotion methods for an online store.

1. Gift Guides

What do you do when you're trying to come up with a gift idea? More and more people are turning to search engines for answers, entering queries like "gift ideas for colleagues" or "original birthday present." In the search results, they are given a lot of advice on choosing presents.

Why don't you make sure that your product appears in gift guides too? Such "allowances" are created for almost every field of activity, types of people and holidays. Find listings that rank on the first pages of search engines and see which one you could fit into. This method is able to drive quite a lot of traffic to your store.

For the author or editor of a post to benefit from your collaboration, they must provide value to their reader through you, so be sure to include what makes your item unique and why it appeared on such a list.

2. Email Marketing

Email is one of the most effective channels for acquiring new customers. While other channels, such as organic search, may take some time to build up before generating traffic, email marketing works right away.

You can find a lot of email marketing ideas on our blog - try to find the ones that will help your business grow.

Plus, you don't have to spend all your time sending emails. Make your life easier by creating . There are different mailing options, for example:

Sending welcome emails to new subscribers and giving them incentives to make purchases.
Sending emails to new subscribers during the post-sale period to motivate them to purchase complementary goods (Upsell) and create a pleasant feeling of customer care.
Sending pending purchase reminders to visitors who have left their cart.

Provides ample opportunities for automation through integration with the most popular email marketing services. This approach saves you time and allows you to focus on the content of your emails rather than sending them.

3. Affiliate programs

If your online promotion is going poorly and you don't have the resources to attract new marketing and sales professionals, consider an Affiliate Program that will help you promote your store, paying your affiliate a commission only if a sale has taken place.

As a rule, affiliate programs create a special page for each affiliate promoting your product. Affiliates can embed this link into their social networks, review blog posts, or even YouTube videos where they showcase the product. These custom links allow you to track who the sale came from and reward those people.

If you decide to implement such a program, spend some time researching the topic. Remember that partners promote products for you, in a sense, implementing the marketing component of your business. If you do not have ready-made developments, your own successful practices, they will begin to come up with their own.

4. Appearance in the press

Publicity is a great way to attract new customers and help more people learn about your product. But, as a rule, it is quite difficult to provide it. Mainstream journalists are drowning in a sea of press releases and feature stories. Increase your chances of being seen and heard by working with bloggers.

Do not send press releases, it is better to contact them by e-mail with an offer to use samples of your products. Choose bloggers that create content related to your industry, sites that write about similar products, and attract opinion leaders on social networks.

5. Live broadcasts

Apps like Periscope and Instagram are relatively new social platforms, but they have already shown their marketing potential. At the same time, very few companies make short videos and broadcasts; posts on Facebook, VKontakte or Twitter are much more popular.

In this format, you can do product demonstrations, answer questions, and even take viewers backstage to show how you work on an order or the production process.

6.Pinterest

Pinterest is a must-have channel for those who are looking for modern methods of online promotion. Many people use Pinterest to create their wishlists, which makes it a great place to advertise products, especially those that have interesting designs and look good in photos.

Pins tend to stay online for a long time, often being found and viewed within months of being posted. Optimize your Pins by posting when the most people are online, using the right keywords and engaging images. You can even run contests to expand your reach.

Make sure you have enabled Rich Pins, which allow you to include additional information about the product.

Pinterest is also introducing Pins into its ecosystem with the ability to make in-app purchases using the Buy button. Online retailers abroad are already actively using this functionality, but you can also fill your page with high-quality content in case the service is launched in Russia.

7. Facebook

Billions of people around the world use Facebook. As a paid advertising platform, it offers narrow targeting options. Custom Audiences, in particular, are a very useful way to promote online to visitors or email subscribers. This promotion is very effective because you learn more about who you are targeting and can tailor your ads accordingly.

In addition, Facebook has introduced a "Shop" section to make it easier for people who discover the product through the social network to make the purchase process easier. As they say on their website, "this feature is being rolled out gradually and only in the US," but it may become available in Russia soon, so monitor the news of social networks.

8. Search Engine Optimization

The full potential of this tool will take some time, but search offers one of the few opportunities to generate predictable, multi-component web traffic.

An effective approach will involve a number of steps, from strategizing and doing more detailed keyword research, to optimizing your site's architecture and performance (such as category pages) and link building. All this requires a lot of effort, but you can use this method "in the background" while your store develops and gains momentum.

9. Referral Marketing

Referral marketing, or, in fact, is one of the oldest methods of promotion. Its goal is to encourage people to talk about your product in such a way that awareness of it grows in wide circles and sales increase.

Today, the Internet is driving the development of referral marketing: it not only gives a large reach to people, but also allows users to share your content, and you to track the impact of such actions.

In the US, Reddit is an example of such a site. In Russia, it is not very popular, but it has its competitors, for example, Pikabu or Habrahabr. Create sponsored posts related to your business, use them as an opportunity to promote your product and offer a discount. Key point: try to make the post naturally fit into the style and theme of the resource.

11. Spontaneous shop

Increasingly gaining popularity in the West, spontaneous stores, or one-day shops (Pop-Up Shops), enable online businesses that do not have offline retail outlets to sell their goods to customers in a personal format. Find a space that you can rent for a week or even a weekend to open a temporary store.

A spontaneous store will help you create an atmosphere of exclusivity around your products, get local media coverage, earn from seasonal shopping, sell stale goods, as well as communicate with your customers in real life and learn more about them.

12. Posting on your own blog

A blog is a great way to promote your online store. With the right approach, it can be an effective channel for traffic and brand image building associated with the use of your products. The more you blog, the more traffic your site gets.

The social network boasts over 400 million active users and its focus on visual content is great for promoting products online. Half of the said user base logs into Instagram daily, so any brand would benefit from listing their products and services here.

There are several ways to use Instagram. You can post breathtaking images of your product, make stylish time-lapse videos of your product in action, run contests, or contact popular bloggers for a promo post.

14. YouTube

YouTube has grown into one of the world's largest search engines for new content. What's more, YouTube videos can also be ranked by traditional search engines like Google. This creates an excellent opportunity to increase traffic.

Not required to get YouTube results. You can promote products through interesting or useful videos. Perhaps someone is already looking for your products on YouTube. By creating a branded channel with your own videos, you can control the story you want to tell.

15. Product Hunt

Product Hunt is a place for those who love to find new products. It will be useful mainly for software and application developers, but sometimes traditional retail products flash on the first page, however, this option is not suitable for those who are aimed at the Russian-speaking market segment.

Product Hunt usually features stores selling a product (or a small group of such products) that is very new to the market. As a rule, this is either something with a high degree of customization, or the reincarnation of an already existing product category, or items that are aesthetically unique. Consumer goods or those designed for daily use will not be in demand here.

16. Contests

Contests with the distribution of your products in the form of prizes are an easy and affordable way to showcase your product to a lot of people, and not random people, but the target audience. However, many contests fail. There are a few key mistakes to avoid when running a contest to promote your business. Make sure the platform, timing, message, and steps people need to take to enter the competition are well thought out.

Contests can and should be held not only in a store or blog, but also post about them on social networks - Facebook, Twitter, Pinterest and Instagram, which will bring you even more traffic and, accordingly, leads. Best for a contest that will help you build a database of potential buyers.

Reade set Go!

Products don't sell themselves, but fortunately there are many ways to promote them. Find the one that's right for you from our list and get started!

Effective promotion of services on the market is the primary task of any businessman. This invariably raises the question of how to promote goods and services?

The Internet brings maximum benefit to most types of business. Why? Everything is very simple: the promotion of services on the Internet provides the widest coverage of the audience. Television, radio, the press are still popular, but they can no longer be compared with the virtual space. Especially in the field of promotion of services in the market.

Ways to promote

So, we have a certain product or service. Our task is to organize their promotion on the Web. The most popular and effective ways to promote services on the Internet include:

search engine optimization. This method involves bringing the content and code of the pages into a form that meets the requirements of search engines. If the site is relevant to the queries being promoted, popular with users, has useful content and the correct structure, it is highly rated by Google and Yandex. As a result of this, he comes to the top positions of the search results for the desired keywords. For example: promotion of an online shoe store for the queries "buy men's shoes", "buy women's shoes" or "children's leather shoes". This approach gives targeted traffic and directly affects sales volumes;

contextual advertising. Placing text blocks appropriate to the context of the page. For example, advertising the Canon brand next to the search results for the query "buy a camera";
media advertising. On the Internet, this means brand visualization - increasing its level of recognition through banners, videos, etc.;
Email marketing. This method of promoting goods or services involves the targeted distribution of promotional emails by e-mail upon receipt of the appropriate permission (or no refusal) from the owner of the box;
partnership programs. Attracting potential buyers through third parties who receive payment for each effective action - impression, click, sale;
reputation management (SERM). Formation of a positive image of the company on the Web, prompt response to biased negative feedback, work with complaints on forums and social networks;
promotion in social networks (SMM). A set of works on creating and maintaining pages in social media - Facebook, VKontakte, Odnoklassniki. Work in accordance with the developed strategy and content plan, dissemination of "viral" posts with a positive connotation, ;
sending SMS messages. The main objectives of the method: informing potential consumers about promotions and new products, direct advertising, receiving feedback. As a result, customer loyalty and awareness increase, direct contact with customers and service customers is achieved.

Along with this, there are so-called aggressive ways to promote services on the Internet. These include pop-up windows, virus programs, spamming, etc. Aggressive promotion is characterized by a low level of efficiency and contributes to the creation of a negative reputation of the company in the market. The use of such methods remains the prerogative of short-sighted businessmen who seek to get at least a meager income “here and now” in any way to the detriment of the future of their business.

We will increase your sales, the number of calls, applications and orders from the site in the most effective way!

Benefits of online promotion

According to VTsIOM statistics (a survey was conducted in October 2014), over 60 percent of Russians are Internet users. However, the advantages of promoting services and goods on the Web are not limited to the width of the audience coverage. In particular, they include:

attracting target users according to age, regional, gender and other criteria (so-called targeting);
cost-effectiveness (the cost of promotion on the Internet is much lower than advertising in traditional media);
wide possibilities of efficiency analysis (on the Web, each user and each target action is taken into account, which guarantees the maximum awareness of the businessman about the identity of his efforts and results).

Today, the Internet is still going through a period of rapid development and successfully competes with traditional mass media. According to the Association of Communication Agencies of Russia, the share of online advertising in the total market is about 30% (18.1 billion rubles). At the same time, in terms of popularity, this channel is ahead of only TV (30 billion), while radio, print media and outdoor advertising are significantly inferior in terms of the amount of funds used.

By investing in Internet marketing, you are betting not only on immediate profit, but also on your future.

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The Operator takes all necessary measures to protect the confidentiality of the User's personal data from unauthorized access, modification, disclosure or destruction, including: ensures constant internal verification of data collection, storage and processing processes and security; ensures the physical security of the data, preventing unauthorized access to the technical systems that ensure the operation of the Site, in which the Operator stores personal data; provides access to personal data only to those employees of the Operator or authorized persons who need this information to perform duties directly related to the provision of services to the User, as well as the operation, development and improvement of the Site. 4.11. With respect to the User's personal data, their confidentiality is maintained, except in cases where the User voluntarily provides information about himself for general access to an unlimited circle of persons. 4.12. The transfer of the User's personal data by the Operator is lawful upon reorganization of the Operator and transfer of rights to the Operator's successor, while the assignee transfers all obligations to comply with the terms of this Agreement in relation to the personal information received by him. 4.13. This Regulation applies only to the Operator's Website. The Company does not control and is not responsible for the websites (services) of third parties to which the user can follow the links available on the Operator's Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block or destroy them if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, as well as take legal measures to protect their rights. 5.1.3. Receive information relating to the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing personal data by the Operator; 5.1.3.2. the purposes and methods used by the operator for processing personal data; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data relating to the relevant subject of personal data, the source of their receipt, unless a different procedure for the submission of such data is provided by federal law; 5.1.3.5. terms of processing personal data, including the terms of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator a corresponding written (printed on a tangible medium and signed by the User) notice. 6. Obligations of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to the personal data of the Users of the Operator's Website. At the same time, authorized and targeted access to the personal data of the Users of the Site will be considered access to them by all interested parties, implemented within the framework of the goals of the activity and subject matter of the Operator's Site. At the same time, the Operator is not responsible for the possible non-targeted use of Users' personal data that occurred as a result of: technical problems in the software and in hardware and networks that are beyond the control of the Operator; in connection with the intentional or unintentional use of the Operator's Sites not for their intended purpose by third parties; 6.2 The operator takes the necessary and sufficient organizational and technical measures to protect the user's personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other illegal actions of third parties with it. 7. Change of the Privacy Policy Statement. Applicable law 7.1. The Operator has the right to make changes to this Regulation without any special notice to the Users. When making changes in the current version, the date of the last update is indicated. The new version of the Regulations comes into force from the moment of its placement, unless otherwise provided by the new version of the Regulations. 7.2. This Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation shall be governed by the law of the Russian Federation. I accept I do not accept