Come up with a name for the airline. Aeroflot has come up with a new name for the Far Eastern airline. Examples of names of transport companies

Product or service: The airline has been operating in the air cargo market for a long time and has proven itself well. Currently, the main activity is commercial flights for the transportation of cargo and mail in Russia, Europe, the UAE and Egypt.

In the near future, our company will begin providing passenger air transportation.

Currently, the company's main customers are DHL, CHAPMAN FREEBORN, Skylink, and negotiations are underway with Russian and foreign tour operators.

Market situation
Russia:
The names of most Russian airlines are tied to a region or a base enterprise (for example, GazProm), but there are also names without any geographical or corporate references:

Aeroflot, Transaero, S7 Airlines, UTair, Ak Bars Aero, VIM-Avia, Nordavia, Nordstar Airlines, RusLine, I FLY, Nordwind Airlines, Red Wings Airlines, Center-South, AirBridgeCargo, Aviacon, TSITOTRANS, ATRAN, Aerogruz, Poljot, Rolkan, Dexter, Barkol, Gelix, Jet-Air group, Jet-2000, Converse Avia, Meridian, Rus-JET, Sirius-aero, Jetallians Vostok, Globus, Aviation Culture, Avianova, Aviapankh, Aviaprad, Aviaprima, Virage, Ilin, Interavia , Continent,
Mavial, Atlant-Soyuz, Region-Avia, RusAir, Sky Express, Transeuropean (Trans-European Airlines).

Of the listed names, the most successful ones, close to the positioning of our company, are: S7 Airlines, Sky Express, NextJet (NextJet), OpenSkies (OpenSkyz), Skyways Express (Skyways Express)

Strongly dislike: CITOTRANS, Aviapankh, Aviaprima, Airest, Aurela, Denim Air, Darwin Airline, Robin Hood Aviation, Lauda Air Target audience: At the moment, these are representatives of companies that may require air cargo transportation (cargo companies without their own fleet, trading companies, courier services, etc.).
For passenger air transportation: tour operators, individuals. Problem statement: It is necessary to develop a name for an airline that will operate in the field of cargo and passenger transportation. Due to the specific nature of the activity, the name should sound international. You can focus on the names that we noted above. Additionally: Should the name directly reflect the nature/properties of the product/service? preferably
Geography factor (indication of the region, country of origin of the product/service)
The name definitely shouldn’t be tied to Moscow; it could be tied to Russia.

Number of words: one, maximum two words.

The name of our Airline must not begin with the letter A! And there is no connection to colors: blue, red, etc.
Russian or foreign language: ideally, the name should sound international, i.e. understandable to speakers of most European languages, e.g. TransAvia
Russian or foreign words are possible, as long as they are easily transliterated.
For example: Flight / Polet, Jet Time / Jet Time
Are neologisms possible: possible

Submission form: Latin in the idea submission field, transliteration in Cyrillic in the comments.

The names of existing airlines can be found here: http://www.airlines-inform.ru/world_airlines/
Please check the names on this site or through a search engine to ensure there are no complete matches; similar options are allowed.

Once again I draw your attention to the fact that the word should be easy to read and pronounce.
It may be difficult for you to assess how the name will sound to foreigners, but you can certainly imagine how the name will be perceived by a Russian-speaking audience. There are a lot of difficult to pronounce and unreadable variants (Jet) Horizon (jet) horAiz(e)n, English. "horizon".

In the idea submission field, the name must be submitted in Latin without additional comments.

Of the Russian words, I was able to activate only a few names, moreover, they can most likely be called international (meridian, albatros) and a couple of neologisms, for example, the universal Slaventa from our portfolio. Conclusion: even Russian words should not sound too “Russian”; such names do not stand on a par with the airlines that the customer noted.

Now I will separately describe what does not need to be offered:

"poetic" names (Wind of Wandering, Wings of Hermes);

Names with negative associations (Icarus, even, perhaps, Titan)

Names associated with other areas of activity (Beelaino, MobileLine, Transit Tour);

Frontal options (Garant, AviaLux, BestFlight);

Names that are perceived as too light, even frivolous (Butterfly);

Title: Seventh Heaven)));

Titles that suggest such a touching comment: Place the emphasis at your discretion;

Names associated only with freight transport;

There is no clear opinion yet regarding neologisms without a specific meaning, but I can say that those few of them that are activated still evoke certain associations, the roots are “readable” in them;

Humorous titles;

There is no clear opinion about the characters yet; initially I did not plan to activate them, but there were several suitable ideas in the generation. The following approach is interesting: it should not be the name of a famous character, but rather a hint, a legend suitable for aviation. An example of this approach from another area: the Harmens printing house (part of the Rembrandt name);

There is no need for excessive expression/aggression - the name should sound dignified and confident.

This concludes the list of what should not be offered - it can be continued indefinitely))

Now about what you need:

1. what was originally indicated in the brief. In my opinion, this direction has already been worked out, there are many interesting options, but if there are more ideas in this direction, I am ready to consider;

As you have already noticed, the list of names noted by the customer is quite monotonous, so I would like to offer him a few more directions, namely:

2. easy-to-read abbreviations, incl. acronyms (words with decoding);

4. beautiful images (Silver Line, Antares).

We have already worked very well on all areas directly related to aviation.
There is no need to offer all kinds of sky, trans, fly, jet.

The areas highlighted in the comments remained unattended, namely:

1. easy-to-read abbreviations, incl. acronyms (words with decoding);

3. beautiful images (Edelweiss, Planeta).

There are still very few Russian words in the generation, but there are good options that you can focus on (Sputnik).

There is no need to suggest names starting with the letter A.

Best regards, editors.

2012-02-15 12:03
Dear authors,
one of the authors asked me a question in a personal message: how categorical is the requirement not to send more “aircraft” names.
In the newsletter I wrote:
We have already worked very well on all areas directly related to aviation. There is no need to offer all kinds of sky, trans, fly, jet.
No, this is not categorical, if you really want to work in this direction, suggest ideas. Everything will be considered.
But at the moment this direction makes up 95% of the asset, there is very little chance of finding something new, and there is really a problem with other areas.

Best regards, order editor.

It is impossible to register a company without a name. You will also not be able to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and success of a business. It should be easy to remember, evoke only positive emotions among clients and partners, and also have a resource for the development of a separate brand. In the future, the LLC name will work for the owner, providing a certain level of income.

The name largely determines the prospects for business development. Some entrepreneurs take a lot of time and effort to get ahead, while others are lucky. There are statistics of positive changes in the financial condition of a company after a name change. The LLC name should be a strong marketing tool. Experienced specialists have long developed the principles and rules for composing the optimal business name.

But don’t rush to choose a name or use the first one that comes to mind. It is difficult to overestimate the importance of words in a person’s life. Many will remember the words of Captain Vrungel: “As you name the ship, so it will sail.” The second part of the article provides important information on the energy of words. It describes how to choose the right company name so that it reflects the scope of activity and contributes to prosperity.

How to name a brand

The term "brand" comes from the Old Norse word "fire", which means successful trade or service. A brand is a high-quality product with a good reputation, which is known to a wide range of consumers and is capable of creating a holistic image of the product in people’s minds. It has a unique name and symbolism. A brand can be any product or service: product, design, service, sign, etc.

If there are no plans to expand the business, for example, opening a small store in a small town, there are fewer requirements for the name, which allows you to follow the general rules. You can survey future clients about the name or offer to choose it from a list compiled by the owner.

Successful businessmen spare no expense in creating and promoting brands, the rights to which will become a source of income. A memorable logo and a good name guarantee the success and prosperity of the company in a highly competitive market. A beautiful name should be a commercial proposition, be based on a positive image of the product and offer unique opportunities to meet consumer requirements.

A successful LLC name will help save time when significantly expanding your business.

Basic principles for choosing a name

A brand is not a product, and its name should not be a description of the characteristics and essence of the product. It should highlight an important difference between the product and its competitors.

The name should express the company's value, create and maintain a connection between the product and the consumer. Almost any name can be a successful brand if efforts are made to unify it. For example, Marlboro reflects the area, Coca-Cola reflects the composition. The name should be related to the specifics of the product and focused on further development, regardless of the product situation.

1. You should not give a direct description of the product - the name should highlight, not describe. To reveal the characteristics of a product, advertising and marketing are used; repeating information in the name will be unnecessary. A descriptive name will limit marketing opportunities when competitors have copies of the product. In the future, the trade name may become an unbranded product. A striking example is the name of the first antibiotics with penicillin - Terramycine, Vibramycine. Modern drugs are produced under patented brands - Tagamet, Zantac.
2. A successful name may not reflect the characteristics of the product at all. This makes it unique for a long time (Apple).
3. The name must take into account the time factor and remain unique for a long period. Poor examples include Radiola, which means “heat” in Latin, but is actually a non-heating household appliance. Sport 2000 is a reference to the year, which in the future may give the impression of being old-fashioned. EuropAssitance - binding to the region, which prevents expansion to other continents. Silhouette (silhouette) began to promote yoghurts for the health of the body, and not for weight loss. This principle is especially important for medium-sized businesses.
4. The name must provide promising development in the international market. For example, the American brand CGE is often confused with its rival GE; Nike is not eligible for registration in a number of Arab countries.

Recently, the following methods of creating a brand name have been especially popular:

• syllables or letters from the names (surnames) of the founders;
• surname + prefix К°, off;
• displaying the subject of the product in part of the name without direct mention (water, sea - Aqualor, Morenasal, Dolphin, Aquamaris).

Ideas for names can be found on specialized websites that generate lists of suitable names for free. You can also use the paid services of naming agencies, who will select a creative name that will bring good luck.

What name will bring good luck to an LLC?

When choosing a name for a company, the reactions and emotions of potential consumers of the product are taken into account. It must be understandable to the target audience. To make sure the name is successful, you can conduct a survey among future clients.

Naming experts have come up with several important rules:

• The names on the list should be simple, pleasant and not misleading to consumers (the Vityaz florist shop, the Elena the Beautiful restaurant are inappropriate).
• The name does not need to reflect information about the product. The main thing is that it should be easy to pronounce and evoke positive emotions.
• It is not recommended to tie the name to a geographical location. This will allow you to quickly expand your business in the future without renaming.
• If there are foreign words in the name, their meaning and interpretation should be clarified. Chevy Nova was renamed for the South American auto market, as it literally translated “doesn’t drive.”

1. Use of full names and surnames. When selling a company, problems arise or negative personal associations may form among consumers.
2. Use words that are complex or have a negative meaning.
3. Use templates and hackneyed phrases.
4. The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, and contrary to the principles of morality and humanity.

To use the words “Russian Federation”, “Russia” and derivative words, special permission is required and an additional state duty is paid (10-50 thousand rubles).

The name of a company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - “Breeze”). A sense of proportion is important. Names that are difficult to remember or pronounce will not bring success in business: Moskavtotransservice, Stroypromkonsalt. But a draft beer store can safely be called with a definition of the characteristics of the product.

Directions for creating successful company names

A consonant name indicating the type of activity will be an ideal option for companies with great prospects. It should consist of 1-2 simple words. Consistency with well-known brands will negatively impact profits and may lead to lawsuits for copyright infringement.

It is important to understand that Omsk Furniture will not be in demand in Moscow. The name should be easily readable in common languages ​​of the world. The words must at least remotely indicate the activities of the LLC - the consumer must understand what is being offered to him.

An abbreviation would not be the best option for a name, as it confuses potential customers and depersonalizes the company. However, there is an exception to all rules: BMW (Bavarian Motor Plant).

Owners initials

The first option for the name is always the initials of the owners. The option is good if the person is respected and famous among others.

Popular companies are named by the names of the owners or their initials: TM “Mersedes”, “Honda”, “Tinokov”. You can recall the famous company “Siemens”, founded by Werner van Siemens and “Phillips” - the name of the founders of the business.

Play on words

A good option might be a merger of two words or an acronym made from the first sounds. The world company Lego comes from the Danish phrase leg godt - “play well.” Additionally, the name is translated from Latin as “collecting.” The brand name was created by a non-professional, but its popularity is growing every year.

A good example would be FaceBook. The method is convenient for quickly creating a name. StroyGrand is a universal name that is easy to remember.

The sports shoe manufacturer Adidas is named after the company's owner, Adolf Dassler.

Good examples of names indicating the location of the company are ZIL (Likhachev Plant), KamAZ (Kama Automobile Plant).

Often names are boring and unappealing to clients. A creative name popularizes the brand.

Fictional and historical characters

Beautiful names of companies that have earned worldwide recognition were sometimes named after mythical or historical characters. A notable example is "Canon" - a modified name for the Buddhist deity Kwanon. The owners of Blue Ribbon Sports changed their name to Nike Inc in honor of the Greek goddess of victory.

There are also companies on the Russian market named after famous characters - “Napoleon”, “Lincoln”. Many brands have proven to be tools of popularity for their developers. Successful brands have made their owners legends.

Associations and environment

History has known successful variants of a name with a word that describes a natural phenomenon or an abstract concept that evokes associations with the company’s product. “Hyundai” translates as “modernity”, and “Samsung” means “3 stars”.

The name according to Feng Shui, which provides for a harmonious combination of symbols with a positive meaning, can be roughly included in this category. There is a limit on the number of letters - no more than 5. The last one must be a vowel. A good example would be the Sony brand. The name comes from the Latin sonus - “sound”, and in English it sounds like sunny - “sunny”. However, in Japanese, sonny is a loss. This was the main reason for the abandonment of one letter n in the middle of a word.

Examples of names of transport companies

A successful transport company must have a beautiful name that makes it stand out from its competitors. You can use English words:

• artway - art + road;
• arrive - to arrive;

It is allowed to combine the initials of co-owners or parts of their surnames. The company name should sound easy: Azimu, AutoTrans, VestOl, TransLogistic, Rota Leasing, Inteltrans, TransAlyans. When creating a unique LLC name, you can work in the following directions:

• connect the prefixes (auto-, trans-) and part of the name (AlRosa, RusAl);
• associations with speed, transportation, road (Trajectory, Fast transportation);
• resort to metaphors or play on words (Avis - bird);
• use derivative words from “express”, “trans”, “speed”;
• apply abbreviations (BNK - Fast, Reliable, Qualitative);
• neologism is a new word.

Whatever activity the company is engaged in, its name should be easy to pronounce and quickly remembered, be harmonious, not have multiple interpretations, exclude floating stress and negative associations when pronunciated, and evoke pleasant visualizations.

Construction company name

The name of the construction company should create a feeling of trust, reliability and comfort (UyutDom, Domstroy). Similarities with competing companies and their abbreviations should be avoided as much as possible.

The name of the LLC in this area can reflect the profile of the proposed work (StroyMaster, GarantElit, StreamHouse). You can try to play on the profile word: build - Build-ka, StroyMig, PoStroy. Today there are names with prefixes (Derwold&Co).

A large number of new construction companies on the Internet does not negate the importance of the name and the principles of its composition.

Law firm name

A good lawyer must be reliable, inspire confidence and trust in clients. Similar requirements apply to law firms. The title should not be long, which interferes with quick memorization (“Right”).

The owners often combine their names in Russian or a foreign language: Yukov, Spencer and Kaufmann, SayenkoKharenko. A foreign basis can be used in the slogan: Avellum - A (the first letter of the Greek alphabet) + vellum (parchment for legislative acts).

• use no more than 3 words;
• the search should begin with Russian words, then Latin;
• neologisms must be deciphered in the company slogan to indicate the scope of activity;
• an abbreviation of a name consisting of several words should be euphonious;
• avoid legal terms - banal and hackneyed;
• do not use a common name to avoid difficulties in registering a trademark.

The name of a law firm should reflect the professionalism and personal values ​​of its employees and owners. Particular attention is paid to the color scheme and graphic design of the unique logo.

Furniture manufacturing company name

The product of a company in this field of activity should evoke a sense of style, leadership, luxury, and comfort. When choosing a name, use the following methods:

• use georeference: Eden;
• play with foreign words: glass (glass) - Sunglass;
• furniture base: Mebelink, MebelStyle;
• highlighting the scope of activity: Soft lines, Interior;
• emphasis on positive associations: Formula of Comfort, Residence;
• add prefixes or symbols: Prima-M, Glebov and Co;
• play with the words: Furniture, Mebelius;
• foreign base: MebelStyle;
• use first or last name: Furniture from Ivanov.

Accounting company name

The name should indicate solidity, evoke trust and positive emotions. It is strictly forbidden to play on humorous names (BukhAccountingConsultingAudit - BUKA). The name should make clear the type of activity and seriousness of the organization: ExpertPlus, Glafbukh, guarantor, Balance, Accountant, Your accountant. It is allowed to play with foreign words: TaxOff, Account.

Modern names often contain abbreviations (Accounting Reporting Tax Returns - BOND), parts of the names of the owners in a euphonious form.

How to come up with a monetary name for an LLC, taking into account the energy of words

Each letter has a digital analogue, the vibration of which it obeys. This is clearly visible in the table.

To determine the energy of the name, the numerical names of the letters are combined to obtain a common number. For a clear example, let’s look at the name “Elite”:

4 (E) + 4 (L) + 1 (I) + 2 (T) + 1 (A) = 12

After the calculation, you can proceed to deciphering the name:

• UNIT - the beginning of the beginning. It brings good luck to companies introducing new and unusual products to the market. The names are suitable for innovative developments and new technologies. The new brand will be easy to promote and will gain the trust and support of consumers. The star patron of the unit is considered the Sun, which symbolizes courage and power.
• TWO is suitable for organizations whose purpose is to care for people (kindergarten, school, clinic). The figure is favorable for cleaning companies, landscaping companies (landscape design, gardening), hairdressing salons, manicures, etc. The patron of the deuce is the Moon, filled with femininity and sophistication.
• TROIKA improves the welfare of businesses in the entertainment sector: restaurants, bowling alleys, cinemas, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food products: cafes, pizzerias. Troika will ensure the success of acting studios, advertising agencies, and design studios. Her patron is Jupiter, the fusion of opposites, their interaction and unification. Thus, the name will convey balance and perfection.
• FOUR is the number of large companies, a symbol of the birth of organized matter and creation. Will bring profit and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants have names that are consonant with the four. It is ideal for design bureaus and construction companies. The protector will be Uranus, stable and manageable.
• FIVE has favorable energy for companies in the field of recreation and sports: fishing and sports stores, fitness clubs, SPA, baths and saunas, sanatoriums. Will promote the active development of tourism organizations and guides. Will bring profit to the dealership of cars or spare parts for them. The patron is Mercury, leading to change and perfection.
• SIX is ideal for creative or artistic activities (artists, art salon). Good energy for an antique store, selling flowers and souvenirs. Everything that can decorate a house and bring comfort to its owner (furniture, decor stores) will be included in their number. Success is guaranteed for beauty salons, clothing salons, cosmetologists, and medical centers. Venus will help in development. Six reflects the ideal of human perfection.

• SEVEN is the elite. It is favorable for expensive stores and elite clubs, companies with unusual and expensive products. Suitable for travel companies with exotic resorts or unusual forms of recreation. The star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
• EIGHT is the patron of large financial companies with large cash flow. Brings good luck to banks, accounting and auditing companies. Saturn will help, combining extreme materialism and infinity.
• NINE will help charitable organizations and private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new.

So, before opening any business, you need to calculate everything, both literally and figuratively.

Examples of successful names

To see the importance of the energy component, you can consider several examples of successful companies:

• Sberbank - 1+2+6+9+2+1+6+3=30 3+0=3;
• Ochakovo - 7+7+1+3+7+3+7=35 3+5=8;
• Russian Sea - 3;
• Euroset - 1;
• Megafon - 6;
• Tape - 1;
• Gazprom - 8;
• Yandex - 9;
• Pharma - 2;
• Magnet - 1.

If the name is chosen taking into account the laws of numerology, then the success of the company is guaranteed; they should not be neglected. Use the recommendations above and consider your chosen name options.

Any successful business cannot function fully without a beautiful name. Determining it is a complex task that requires taking into account many nuances. Regardless of the field of activity, the name of the LLC should be simple, harmonious and evoke positive associations. The name of the company should make people want to cooperate with it.

Be sure to take into account the scale of the business: it is inappropriate to call large companies fairy-tale characters or words in a diminutive form. An associative word would be an excellent option.

If you can’t find a beautiful name on your own, you can contact agencies that specialize in naming. For their services, specialists can demand up to 30 thousand rubles. A free source of ideas will be sites with name generators that will provide a list of suitable names.

Remember that the name determines the marketing policy and product promotion on the market.

Aeroflot will name the unified Far Eastern company Aurora, whereas previously it was planned to give the carrier the name Taiga. Interfax reports this with reference to unnamed sources.

According to the agency, the corresponding decision at the largest Russian airline was made after a survey of potential clients of the newly created carrier in China, Japan and Korea.

During a public opinion study, it turned out that “Taiga” is associated more with Siberia than with the Far East. At the same time, changes have already been made to the operator’s certificate of Sakhalin Air Routes - the company has been renamed Taiga.

The name “Taiga” was chosen based on voting results on the website of the largest carrier. Passengers were asked to choose a name for the airline from several options, including Aeroflot East, Gorizont, Pacific Ocean, VostokAir, DalAvia, DalAir and others.

Aeroflot announced its intention to create a Far Eastern airline based on Sakhalin Airways and Vladivostok Air in July last year. It was then reported that the process of creating a new carrier could take about two years.

Whatever you name the yacht, that’s how it will sail. The same saying can be extended to airplanes - aircraft. We invite you to evaluate a selection of airlines with the strangest names.

1. When the Japanese subsidiary of AirAsia rebranded and called itself Vanilla Airlines– Vanilla Airlines, the president of the airline explained this by the fact that everyone likes vanilla. The name won a competition out of 200 possible options, but who wants to fly on a “vanilla” airline?

However, this is really not the worst option for an airline name. Here are some other worthy names on the sides of planes:

2. Lord's Airline- Lord's Airline: The company was clearly counting on some help from above when obtaining a license to fly from Florida to the Holy Land, but it did not come. The airline never took off.

3.Happy Air– Happy Airlines still flies in Thailand, but despite its lucky name, it has a series of financial problems that will not stop.

4. Hooters Air– I think there is no need to explain to anyone why the Hooters restaurant chain, whose brainchild this airline is, is popular. The carrier existed for three years before its closure back in 2006.

5. Robin Hood Aviation– Robin Hood air. Judging by the name, on board these airlines the crew had to take away goods from business class passengers and distribute them in economy class. In fact, the airline was founded in Austria and operated a tiny fleet of turboprop aircraft for only a few years before fading into history.

Where to look for low-cost airline tickets?

To find tickets for flights of most airlines in the world, you can use the search form posted or use the Tripmydream metasearch

There is no better service for searching for low-cost airline tickets than Kiwi.com. Try it and see for yourself!

Where to book cheap hotels?

The most convenient way to book hotels is through Hotels Combined - a service where you can compare prices from different suppliers. Or through good old Booking.com. If you need an apartment, then use the services

The air transportation market is one of the most expensive and difficult, requiring huge investments to maintain the aircraft fleet in proper condition and develop the airline’s infrastructure. Over the past five years, there has been a trend toward the consolidation of airlines through the takeover of small regional air carriers experiencing financial distress. When merging several airlines, a difficult question always arises: under what brand will the company operate in the market? One way out of the situation is name development airline, which will be used by all participants of the new holding. There are many restrictions associated with the protectability of names in the aviation industry. It is difficult, and often impossible, to register names with the semantics “avia” and “ros” (abbreviated from “Russia”) included in it. English-language abbreviations, numbers, air codes and fancy names with unclear semantics are poorly perceived by the Russian-speaking audience. Of course, you can “stretch out” the brand due to the bright coloring of the aircraft, but people will find a way to call the company as they wish, by coming up with a nickname, or using the old name. Title development is greatly complicated by these factors, and the customer’s desire to have an associative, meaningful name associated with the sky, flight, safety and reliability. However, naming technologies make it possible to do the seemingly impossible. Analysis and intersection of associative fields of brands sets clearly defined boundaries for the search for the required name, which guarantees quick results in naming.