What brand is a star. Clothing brand logos - the meaning of fashion brand logos. Famous company logos: Coca-Cola

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Do you know what is encrypted in the name of the IKEA store? And what inspired the author of the Android logo? So we didn’t know until we took up the creation of this article.

website offers a look at the history of world famous brands and find out what influenced the creation of such important details as the logo and name.

According to Davis Bradham, the inventor of Pepsi, his drink, made from a mixture of sugar, water, caramel, lemon oil and nutmeg, aided digestion. That is why he came up with name for it, based on the word "dyspepsia" is a collective term for digestive disorders.

The logo for more than a century of the history of the drink has changed several times. Today it is a circle of blue and red halves separated by a white wave. It is curious that the company had to pay more than $ 1 million for it. As conceived by the authors, it supposedly contains many references to the earth's magnetic field, the Pythagorean theorem, and the theory of the golden section. But one reference becomes much more obvious - to the colors of the American flag.

Chupa Chups

Enrique Bernat once noticed that parents often scold their children for their hands stained with sweets. Then he came up with the idea of ​​\u200b\u200bselling lollipops, and this simple but ingenious decision made him rich.

The name of the candy comes from the Spanish verb chupar - "to suck". But with the logo, everything is much more interesting: at the request of the manufacturer, it was drawn by Salvador Dali himself. The artist suggested drawing a chamomile, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the chamomile shape fit perfectly. In the future, the logo was subjected to minor changes, but in general its appearance remained the same.

Few people know, but the name of this Taiwanese company has interesting story. Turns out, the founders originally wanted to name it after the mythological winged horse Pegasus(or Pegasus in English). But a little later, they decided to drop the first 3 letters so that their company ... simply located under the first letter in the telephone directory!

Most of the goods in this store are called some unpronounceable Swedish word, but the name is different. The founder of the company, Ingvar Kamprad, came up with an acronym, where the first letters of his name are encrypted and name of Elmtaryd farm in Agunnaryd parish, where he was born.

The logo itself is quite simply done, and its colors refer to the colors of the Swedish flag.

Android

According to one of the legends, the co-founder of the company Andy Rubin was once called an android because of his love for robots. So when he set about developing his own operating system, then chose this name for it.

The logo for Android was created by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the pictograms that are usually drawn on the doors of the toilets came to the aid of the girl. And so a green man with antennas on his head appeared.

Starbucks

The founders came up with the name for the coffee shop almost by accident. Having gathered one evening, the entrepreneurs began to pick up words beginning with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old miner's map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.

Why does the sea siren flaunt on the logo? The fact is that, according to the plot, Starbuck, the hero of the novel, was assistant on the ship. So the creators decided to support nautical theme, choosing the image of a two-tailed mermaid from ancient Greek mythology.

Instagram

The co-founder of the service, Kevin Systrom, was fond of photography even before the creation of Instagram. He especially liked the so-called instant shots taken, for example, with Polaroid. The word Instant is translated from English as "instant". And they can also be sent as messages, like telegrams - telegram. Instant + Telegram = Instagram.

The company logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was the best fit for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera are preserved in the logo to this day.

Virgin

Today Richard Branson is one of the most successful businessmen in the world, the owner of a conglomerate of companies from sound recording to air travel. He found such an unusual name for his future brands by accident. At one of the parties, some girl, either jokingly or seriously invited Richard to name his company Virgin (translated from English as “virgin, untouched”). But he did not save and gave the company just such an extravagant name. They say that courage and determination helped Branson build a real empire.

Amazon

Jeff Bezos launched his online bookstore in 1994 and immediately came up with a name for it. Amazon in honor of the deepest river in the world - the Amazon. It was only later that the assortment of the store expanded to a huge scale and became one of the largest online retailers in the world.

The company has changed its logo several times, and the one that is used today has its own connotations. Firstly, Bezos dreamed that his store would sell absolutely all goods - from "A" to "Z" (from A to Z in the Latin alphabet). That is why the arrow leads from the letter A to the letter Z.

Secondly, this same the arrow is shaped like a smile, symbolizing Amazon's desire to satisfy the needs of customers as much as possible and, even if only virtually, but meet visitors with a friendly smile.

Unilever

The world-famous corporation combines the products of more than 400 brands. A logo for such a huge company should be universal, understandable and recognizable. As it turned out, each U icon has its own meaning. For example, a plant represents the company's desire to save environment, waves - a symbol of purity and freshness, etc.

All logos of world brands become elements of products, decorating them and indicating that they belong to the category of “selected” things. What do the symbols of famous fashion houses mean and where did they come from?

Brand logos: Chanel

One of the most famous symbols in the fashion world is, of course, the Chanel logo. It consists of two intertwined letters "C" - the initials of Coco Chanel herself.

For the first time, this recognizable sign appeared on the bottle of Chanel No. 5 perfume, which became a real breakthrough in the world of perfumery.

True, there is another hypothesis about the origin of the symbol: many believe that Mikhail Vrubel painted it in 1886, creating an interlacing of two horseshoes as a talisman for good luck in business.

Be that as it may, the logos of clothing brands have been replenished with another recognizable element, which is now adorned with all the accessories and things produced by this fashion house.

Brand logos: Fendi

Even a person who is far from fashion knows this symbol, consisting of two letters "F", one of which is upside down. This kind of puzzle was invented by Karl Lagerfeld himself in 1965.

By the way, like many other brand logos, the Fendi symbol is used to create buckles, jewelry for the company's products, and also as a stylish print.

Versace Logo

Stylish, catchy and mysterious, the logo began to be used by the eminent fashion designer in 1978, becoming another decoration of his collections.

Since then, the trademark of his house is the head of the Gorgon Medusa, inscribed in a circle. Regarding the strange choice of the logo for his clothes, the couturier replied that it means fatal charms and beauty that can paralyze and hypnotize any person.

Versace achieved his goal - the logo of his company is known all over the world, being a symbol of luxury, impeccable taste and sophisticated style.

Logos of global clothing brands: Givenchy

This symbol is no less recognizable than that of Versace or Chanel, because it personifies harmony, strict lines and beauty in simplicity.

Givenchy's mark is four "G"s that form a square that looks like a stylized four-leaf clover.

Some connoisseurs of symbolism believe that the company used the rules of harmony developed in Ancient Greece and it has some hidden meaning.

The logo is used by the company as a print and decoration that is recognizable and popular all over the world.

Lacoste Logo

The miniature green crocodile has long been the trademark of the Lacoste company, known primarily for its. Not many people know how this symbol appeared, because it is not a combination of the initials of the owner of the company or something like that.

In fact, everything is quite banal, although interesting. Jean Rene Lacoste founded his production in 1993, focusing his collections on tennis players.

He himself was also an excellent athlete and in narrow circles was known under the awesome nickname Alligator. For fun, one of Lacoste's friends drew a small crocodile, which later became the logo of the new company. Now the fruit of this joke is one of the most memorable symbols.

World brands: Hermes

Scarves and handbags from Hermes have long been the ultimate dream of every fashionista.

The logo of this world-famous company is no less famous, however, not everyone knows why the founders chose a horse-drawn cart as their trademark.

Everything is quite prosaic: with this drawing, the Ermes family sought to show how much the company has changed over time and how much effort has been invested in it.

Clothing brand logos: Burberry

The symbol of Burberry is a knight riding a horse, and according to history, this logo appeared in 1856, just when the founder opened his first store.

The company became famous for its waterproof fabric, which the military was interested in (it was an ideal material for coats and raincoats). All clothing released by Burberry features a knight whose flag reads "Porsum", which means "go ahead".

Now this sign is a tribute to the past of the company, which brought her worldwide fame.

Every day, fashion trends are actively expanding and updating. This leads to the formation of new clothing brands. Each of them has a certain focus in the fashion world and has found its fans. Some couturiers had to work for more than one year to make the meta a reality and gain worldwide recognition.

Brands for youth

Looking at the photos of young people, it becomes clear that they like clothes that will demonstrate their freedom. World brands listen to the opinion of their fans, creating a wardrobe that embodies audacity, courage, lightness and enslavement. Famous brands were too fascinated by this trend of style that many of them decided to stay in street fashion forever.

One of the most sought-after brands is Burberry. Burberry was its founder. In 1856, he was able to open a small shop, which after 100 years became a legendary brand. It is valued for its versatile and practical outfits. Feature outfits in black and beige cage, gabardines and trench coats.

The next youth brand is Lacoste. Its founder was the famous tennis player Rene Lacoste. He, quite unexpectedly for everyone, began to develop stylish youth clothes, which after a while won the hearts of many people. He specializes in the production of casual wardrobe, sportswear and sophisticated fashionable tandems.

Reviewing fashion brands youth clothing, it is impossible not to mention such meters:

• Fred Perry;
• Stone Island;
• Massimo;
• Henry Lloyd;
• Tommy Hilfiger;

World brands

After fashionable clothing firms managed to gain fame and prestige, they tried their best to maintain it. To do this, they had to come up with constantly fresh ideas that would not overlap with other brands. In addition, all clothes must be of high quality, because this is the only way to prolong the popularity. Today there is a fairly large list of logos, but let's focus on the most popular ones.

Louis Vuitton

This brand needs no introduction, as almost everyone knows about it, even a child. She specializes in tailoring high-quality bags, suitcases and accessories. Although everyone can find no less extravagant clothes for everyday wear.

Prada

This brand specializes in the production of suitcases, bags, outerwear. You can find almost everything in the assortment. Some people think that having some element of Prada is a sign of luxury. And this is true, because all products are exclusive and of high quality. But the cost is also high.

Chanel

The Chanel logo is named after legendary fashion designer Coco Chanel. She was able to showcase her style and introduce trousers into women's fashion, which for many years were considered exclusively male wardrobe items. The miniature black dress brought particular success to the Chanel brand.

Christian Dior

This firm demonstrated its products in 1946. It is distinguished by exquisite products. The brand specializes in the manufacture of shoes, clothing, perfumes, as well as skin care products. Distinctive feature trademark in simplicity, conciseness. In addition, the fashion house always pleases its customers with new and unusual collections.

Gucci

The world owes this brand to the famous designer Guccio Gucci, who first showed the world the results of his work in 1921. Since that time, his name has appeared in the list of "best brands". The house specializes in the production of leather goods, accessories, clothing and perfumes.

Giorgio Armani

It was formed in 1975. He gained wide fame due to the fact that he produces the most beautiful things that have gained popularity in high fashion collections. The brand is especially popular among young people.

Burberry

Thomas Burberry is considered the founder of this company. For the first time the world will see badges with the inscription Burberry in 1856. The company specializes in the production of high-quality outerwear and blankets. So far, the company has not lost its popularity. Moreover, it only increases every year.

Oscar De La Renta

This brand occupies a leading position in the fashion world. Today, many famous people and famous politicians dress up by buying wardrobes from this fashion house. It is unlikely that any major celebration could take place without the solemn dresses of this brand. Its founder was a young and promising designer. He gained his first fame after Jacqueline Kennedy purchased these clothes and decided to regularly update her wardrobe using the products of this fashion house.

Versace

For the first time, clothes with the emblem of this world brand could be seen in 1978. Gianni Versace is considered its founder. His clothes are used by many artists and people who are often in public. Models differ in luxurious appearance, sophistication, sexuality.

D&G

This brand is quite young. The Italian company was published in 1985. Its founders are Domenico Dolce and Stefano Gabbana. Clothing models produced by this brand are distinguished by their beauty and elegant appearance. Thanks to this, the brand very quickly gained demand and world fame, which does not give up its positions to this day.

Popular brands of Russia and CIS countries

Considered the most popular brands in Russia and the CIS countries, it is necessary to mention the following:

• Calvin Klein,
• Zara.

Each of these brands releases its own original items of clothing, thanks to which it is possible to satisfy the tastes of people of different ages, social positions and styles.

If we talk about boys and girls who welcome the style of punk, military and grunge, then such famous companies are working in this direction: Marc Jacobs and Vivienne Westwood.
For young guys, girls who prefer the classics in tandem with a sporty style, the following global brands develop clothes:

• mehh,
• Ralph Lauren,
• Hugo Boss. (Hugo Boss)

For young people who like to dress stylishly, but are not afraid of bold decisions, it is worth considering the style of baby dollars and casual. Complementing the list of well-known brands in Russia are brands such as Befri and Desigual. For older women who, from the style of a business woman, want to transform into a mysterious stranger, you should choose outfits from the following companies:

• MaxMara,
• Nina Ricci,
• Sonia Rykiel,
• Valentino.

Our store supplies only branded clothing of famous European brands (primarily German), as well as well-known American and Canadian companies. Why are people so eager to buy branded clothes? What is it: a tribute to fashion, the pursuit of prestige or a practical approach? Without denying the fashion aspect, we still venture to suggest that the main thing for the modern buyer is high quality the products they purchase.

Buying clothes from a well-known brand, you can be sure that they will serve you. long time, and not one season, as is the case with ordinary things. The reason for this is simple - well-known global corporations strictly monitor compliance with production processes using modern technologies. This is especially important if you are buying shoes, because they are usually the first to be hit.

In the case of or clothes, you are more likely to get tired of it appearance or it will go out of fashion, than spoil. That's why we love ourselves and recommend that you choose only proven brands for your wardrobe!

Andrey Baturin, February 12, 2014

At present, everyone understands the importance of the logo in the normal functioning and development of the company. It is an identification mark, a kind of brand marking. Therefore, well-known companies do not spare money for the development of the logo. Knowing that in the future, all the money spent will more than pay off. An example is the well-known Apple logo. Before the release of each new model of an apple smartphone, customers queue up in front of the company's company store for several weeks in order to be the first to buy a gadget, at reverse side which flaunts the recognizable bitten apple. And it's not the best characteristics of the smartphone, but only the brand!

When creating a logo, designers use various graphic images, geometric shapes or a combination of them, etc. It is very popular to use animal images as an identification mark. And this is not surprising, because man, after all, is a part of nature, no matter how far he has moved away from it over the past decades.

Animals have always played a big role in human life: they were the personifications of the Gods, they were the source of food and clothing, they faithfully served people ... It is precisely because the images of animals have a symbolic meaning that everyone understands on a subconscious level, many companies use them as their logos .

Let's look at some examples of logos of well-known brands that have chosen the image of an animal as their trademark. And, I must admit, they did not lose!

Puma

Of course, when it comes to animal logos, the jumping cougar immediately comes to mind. The Puma logo is probably the most popular brand symbolized by a representative of the fauna. Initially, the company was called Ruda, from the initials of its founder - Rudolf Dassler. However, over time, another name was chosen for the company, more harmonious - Puma. In accordance with the name, the emblem was also chosen. The company logo (puma in a jump), is associated with agility and speed. Which is not surprising, given that the company is engaged in the production of sporting goods.

Lacoste

Another famous animal is the crocodile depicted on Lacoste products.

The firm was named after its founder, René Lacoste, who was a professional tennis player and was nicknamed "the crocodile". It is because of this that the image of this predatory beast was chosen as the company's logo.

Jaguar

Another bright brand that uses a wild cat as a symbol is car company Jaguar. This is one of the most striking logos among all automotive companies.

A jumping jaguar symbolizes speed, strength, beauty and aggression. It is these qualities that cars of this brand have.

Twitter

The logo of the well-known microblogging service Twitter looks like a chirping bird. Do you know that this bird has a name? Her name is Larry. This blue bird is named after the famous basketball player Larry Bird. One of the founders was his admirer social network Biz Stone. Delighted by Byrd's success, Stone insisted that this bird be the emblem of Twitter.

Peugeot

Another famous car company that uses an animal as its symbol is Peugeot. The logo of the French company depicts a lion with an open mouth. The king of animals symbolizes royalty, strength, power and reliability. All these qualities are endowed with Peugeot cars.

Red Bull

company logo Red Bull, which produces well-known non-alcoholic energy drinks, is served by two red butting bulls against the backdrop of a yellow sun. Such an emblem evokes associations with strength, aggression and resilience. Just what you need for energy!

Ferrari

The Italian automobile company Ferrari uses a prancing horse as its logo. The history of this logo is very interesting. This emblem was invented by the French pilot Francesco Baracca. She flaunted on his plane during the First World War. Francesco was a very skilled pilot and won many air battles. However, he was still shot down by enemies.

Enzo Ferrari, the founder of Ferrari, a former famous racing driver, received this emblem from the mother of an Italian pilot, who was delighted with Enzo's success on the track. Ferrari promised the woman that he would use this symbol as an emblem for his racing car. Which he did.

Later, Enzo Ferrari founded his own car manufacturing company, the logo of which was exactly the prancing horse that had previously flaunted on Francesco Baracca's plane. And she brought Ferrari good luck!

Bacardi

The emblem of everyone's favorite Bacardi rum is bat. According to legend, the wife of the founder of the company, Facundo Bacardi, insisted on such a logo. The fact is that in Cuba the bat was considered a symbol of health, prosperity and good luck. Besides, her husband's distillery had a lot of them. Now Bacardi rum is popular all over the world. Maybe it was the bat that brought the company luck?

Firefox

The Firefox company logo causes a lot of controversy about who is depicted on it. The fact is that firefox is not a fiery fox at all, although it is this translation of this phrase that first comes to mind. And an animal from the panda family, which has a fiery color. It is called hunho in China, and firefox in America. The name of this animal formed the basis of the name Mozilla Firefox. However, the logo still shows a fox, not a fiery panda. The fact is that the designer who created it considered that in such small image it will be impossible to depict a recognizable image of a small panda.

WWF

The logo of the World Wildlife Fund WWF depicts a giant panda, a rare animal listed in the Red Book. This good-natured animal symbolizes care, responsibility and trust. Panda perfectly reflects the mission of the WWF.

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