Projects for advertising in social networks. Advertising in social networks. What is social media advertising

The Internet opens up enviable opportunities for business owners. Informing potential consumers has become easier. Social networks allow you to place an offer for free or for affordable money. Save time and resources for service providers. They can also waste the energy of the entrepreneur. In the event that you do not adhere to several rules, which we will discuss in our article.

Why is it important for an entrepreneur not to waste energy in vain?

In the conditions of a glut of the market, every minute of a businessman costs not only money, but also prospects. The challenges require a pragmatic approach. A sequence of actions aimed at a specific result. Advertising on the Internet, including free promotion methods, is no exception. Consider the issue of promoting services in social networks independently.

What are social networks?

Resources related to sites for finding and connecting with people of similar interests. The first social networks belonged to the category of dating sites, forums and blog hosting. Let's narrow this concept down to the framework of modern perception. If you ask a person about what social networks he is familiar with, he will list the following:

High traffic areas. residents different countries and cities. Your customers who are potentially interested in using the service. But, rarely visiting the social network in order to search for offers. Your task is to interest the user of the resource or to be nearby at the moment when he needs the services.

Where is the best place to advertise services?

• Maintaining the company's community;
• Activity in thematic groups;
• Placement of inexpensive advertising.

The first and second methods differ in terms of placing a link to your company's community. The source is added to the ad or transferred to the wall of the thematic group. The effectiveness of the approach depends on the interest of the audience. Therefore, your message should be selling. To evoke positive emotions and induce to a certain action.

Ways to cost-effectively attract subscribers to a group

In order to encourage network users to join your community, you can hold contests and promotions. A small reward for 1 - 3 subscribers, which should not exceed 2% of the total number of subscribers. It makes no sense to do this in a young group. You will be helped by resources that specialize in conducting drawings and distributing prizes.

The downside of this method is the quality of the audience. An untargeted subscriber will leave the group immediately after the end of the competition. Outflow can reach 70%. The indicator can be reduced if information about the competition is posted, through repost, in thematic groups.

Is it possible to get followers?

Returning to the concept target audience, cheating does not give the owner of the community the proper result. You promote services through a social network. Therefore, the members of the group must be genuine and interested in taking advantage of the offer. Based on practice, we do not recommend using programs and services of dubious content.

The search algorithm of social networks is developing and being finalized. The times when the number of subscribers determined the success of the group is slowly fading away. The main criteria are the uniqueness of the content, activity and quality of users. We recommend betting on quality and target compliance.

Read about other ways of posting service announcements on the Internet in our separate article. We recommend that you pay attention to the article about

Advertising on Instagram

- a convenient service for sharing and video between users. And if earlier this site was skeptical, today it is an excellent platform for placing ads. Users love bright pictures and a minimum of descriptions. Advertising in in social networks that is exactly what it is aimed at.

Users on Instagram earn depending on the popularity of their page. happy to follow their idols, so advertising posts famous people are expensive. For example, Ksenia Sobchak requires 200 thousand rubles for placing an ad, and Sergey Shnurov - as much as 1.5 million rubles. A lot of money, but the method of attracting stars for advertising is very effective. It is believed that for every ruble spent on such advertising, you can return 4–10 rubles. Types of ads on Instagram:

• following a link– placement of the advertiser's website address on the star's page;
• video advertising- thirty-second videos with a description of the product, and if the budget allows, the idols will advertise the products themselves;
• installation- On Instagram, you can also advertise programs on your phone. According to statistics, thousands are ready to download them every day;
• carousel- a selection of images describing the product. This format is considered better than just one picture;
• attraction of followers for the purpose of promotion- the more subscribers, the more chances to become famous and sell your products.

Facebook Ads

Advertising on Facebook appeared much earlier than in other social networks. The site managed to develop many tools and convenient formats to promote goods and services. In addition to the types of advertising used on Instagram, it offers the following options for product presentation:

• photo With brief description(up to 90 characters);
• collection- use in advertisement videos and photos;
• circular gallery- simultaneous placement of up to ten videos or pictures with links;
• canvas – Blank sheet for the ideas and creativity of the advertiser. You can place anything on it and in any order.

Advertising on social networks gives many opportunities for the manifestation of creativity. Facebook not only contributes to this by developing many ad formats, but also offers several options for posting:

1. Posting via group admin. The cost of advertising depends on popularity approximate price per day is 1000-2000 rubles.
2. Ads for mobile devices and targeted advertising social networks self-hosted by selecting the correct publish settings. You pay for impressions and clicks. In the first case, the advertiser sets a daily budget and a price per 1,000 impressions. In the second, payment is made based on the useful actions of users (link clicks). The cost varies between 8-20 rubles. Payment is made from bank card or via .

Self-hosted social media advertising is a relatively inexpensive way to promote a product. Sites, although created for communication, are also convenient for the advertiser, who can always get acquainted with the statistics of the publication, change tariffs or adjust settings.

Vkontakte advertising

Not so long ago, the resource was a network for schoolchildren. But the developers, having heard about the success of other social networks in the area, decided to keep up.

The social network Vkontakte has its own targeting tool. If on Facebook and on other sites user data is taken from information about the IP address of the computer, then Vkontakte draws information from the information specified in the user profile. Why is it convenient?

A person who lives in Moscow and goes on a business trip to Barnaul for a couple of days is unlikely to be interested in new deliveries to Barnaul boutiques. Vkontakte will show the ad that refers to the user's permanent place of residence.

Vkontakte offers several ad formats. Large images or community ads are popular. Accommodation can be both independent and through the administration of groups.

The cost of accommodation in communities is from 200 rubles. depending on user activity and quantity Is there free advertising in social networks? Yes. For people with free time, you can consider one of the following promotion options:

• promotion of your page, or, moreover, over time, you can make good money on this;
• posting ads in local communities;
• mutual promotion of products through the exchanges Vkontakte, Facebook and Instagram.

Advertising on social networks is very convenient for busy people and for freer people. For users with a limited budget and a thick wallet. All growing companies and small businesses should take note of these ways to promote products, which today are amazingly inclusive.

Today, in the form of an overview, we will tell you how to organize promotion in social networks, which platform to choose for promotion and how to prepare content.

Is your target audience on social media?

Sitting on social networks different people- with average incomes and good incomes, from large cities and small settlements, young and old. Well-known artists, Youtube bloggers, ordinary residents and even politicians have their own pages in social networks. According to a study by Levada Center sociologists, more than a third of Russians - 37% of respondents - access social networks every day. And more than half of Russians are active users of social networks.

There is any target audience in social networks - young mothers who will be interested in children's things and toys, directors of large companies who are interested in business training, busy people who often use cleaning and home delivery services. The main thing is to be able to correctly search for your target audience and work with it.

We recommend that you familiarize yourself with the range of services provided by the project. On this site, all services are divided into categories, and services are already sorted by popularity among customers - this will allow you to quickly make a choice ...

Main directions of promotion:
1. - here are the most promising methods of attracting an audience for Instagram.
2. - this link contains an up-to-date list of services for promoting both individual videos on YouTube and channels.
3. - methods for attracting and cheating live subscribers and likes on Vkontakte.

By the way, the PROMO project regularly holds promotions and provides discounts for individual services.

Materials to help you better understand the topic:

Selecting channels for SMM promotion

Instagram

The main feature of the social network is the emphasis on the visual component, that is, on photography. Little attention is paid to the text, so without high-quality images or at least bright pictures from the Internet, promotion will be difficult.

The main feature of the audience of the social network Instagram is that more than 79% of it are women. There is no exact age data, but most experts believe that young people under 30 are registered on Instagram. Perhaps this explains the effectiveness of promotion - the level of engagement on Instagram is 15 times higher compared to the social network Facebook.

Pros: high coverage, relatively simple advertising setup, simple promotion using mass liking and mass following.

Minuses: the inability to publish links in posts and the dependence of the visibility of posts on the level of involvement, which makes it difficult to promote from scratch.

Instagram is suitable for promoting goods and services that can be sold “with the eyes”: that is, those that can be beautifully depicted. Clothing stores, flower and food delivery services, various souvenirs and handmade goods are popular here. Services are getting worse, but with the right approach, you can sell them too. For example, Instagram often offers business and other types of advice.

In contact with

In VKontakte, according to statistics, more than half of the registered users are women. 37% of active authors are users age group 25-34 years old. And 25.7% of active users are people aged 18 to 25. That is, more than half of the audience are solvent users.

In Vkontakte, too, special attention is paid to the visual component, as in other social networks. There are no particular difficulties in promoting publics, groups and communities - it is enough to publish unique interesting content and use standard methods to attract subscribers. good advantage social network - multidisciplinary development: depending on the needs of the target audience, you can choose an acceptable publication format. For example, Instagram doesn't give you that kind of flexibility.

Pros: high audience coverage, a large number of targeting settings, normal organic reach, the ability to invite users in a group.

Minuses: high competition, prohibition by users to invite themselves to groups and meetings, very strict moderation.

In terms of promotion, Vkontakte is good for everything that cannot be sold by several beautiful photos. It actively promotes the services of medical centers, information businessmen, restaurants and cafes, travel companies, services of driving schools, banks, miscellaneous goods and other products of the middle price segment.

Classmates

The main feature of the Odnoklassniki audience is that the age of active users often exceeds 30-35 years. At the same time, promotion on social networks is relatively inexpensive, especially when advertising in public.

Pros: coverage among a solvent audience, the virality of content of interesting content - if someone rates your post, all friends and subscribers of the person who put "Class" will see it.

In Odnoklassniki, complex products are often promoted, for example, the construction of houses, comprehensive surveys in medical centers and other high value goods and services. This social network is suitable for businesses operating in the field of cleaning, construction, legal support and others, but most of all for private services: for example, plumbing companies, car services, craftsmen.

Facebook

The main Facebook audience is solvent people: 37% of active authors are aged 25-34, 30.6% are people from 35 to 44 years old, and 23.5% are people over 45 years old. Facebook pays special attention to text content, but at the same time, the social network claims to be a general purpose platform. The effectiveness of promotion is usually high - a large number of business accounts are registered on the social network.

This social network is suitable for most business areas. It sells B2B products, that is, business-to-business services, and promotes a personal brand. The social network itself gives examples of successful promotion of restaurant and telecommunications brands, gaming, sports, automotive, financial, and educational fields.

Pros: a huge number of advertising settings, wide functionality for promotion, good coverage of foreign target audience.

Minuses: truncated organic reach and complex interface.

Select promotion channels - one or more social networks - depending on the specifics of your company and the product being promoted. In most cases large companies create accounts in all social networks, and small business one well-chosen site is enough. For example, home delivery services often post on Instagram. And medical clinics find their audience on Facebook, Odnoklassniki and Vkontakte.

We launch promotion in social networks

We will talk about promotion in a clear structure: first - about the design, then - about the content, promotion and performance tracking. A book can be written about each of these points: we will try to talk about the most important.

Vkontakte

Post interesting content: product reviews, guides, user reviews. If you don't have any ideas for posts, look through the communities of competitors - you may be able to learn something useful from their content plan. Try to alternate entertaining and selling posts - this tactic on the social network gives good results. A content plan should be drawn up only on the basis of an analysis of the needs of the target audience and the specifics of your business - there can be no universal recommendations here. You can also add products - both to a group and to a personal page.

Even pictures have their audience

You can promote your group, personal account or public in many ways. In the social network itself, they offer to set up targeted advertising and advertising in other publics. Targeted advertising will be shown to users when visiting Vkontakte, in the left column, and on third-party sites. And advertising in public - in the community that you choose.

Efficiency analysis can be carried out directly in VK. Personal pages, groups and publics have a "Statistics" section. It shows the reach of users - the number of people who saw the posts on the wall of the group or in the news feed, as well as the characteristics of the target audience. You can also view statistics for each entry, and in the future do not publish posts that gain few views and likes.

On Instagram

The design of the profile on Instagram also requires attention. Firstly, Instagram is a social network that primarily evaluates the visual effect. Therefore, it is worth taking care of high-quality photos. Secondly, do it - one of the few places where you can leave an active link to a third-party site. Therefore, it makes sense to describe in detail what you do and what you offer to subscribers, right in the profile description. By the way, it is advisable to immediately link your Insta account with in order to easily set up advertising.

Instagram has built-in statistics - look for it in personal account, in the profile. But it may not be enough for a full-fledged analysis - the social network shows the number of subscribers, including growth, and the main characteristics of the target audience. This is less than in other social networks. Therefore, advanced SMM managers often use third party services, collecting more complete statistics.

When publishing posts, pay special attention to the text. Sometimes the usual statuses of people or groups get thousands of likes and comments. Viral posts often become jokes, anecdotes, comments on a political topic. But be careful - "hype" does not always help promote the group.

Example post in a group offering flower delivery services

Statistics in Odnoklassniki shows reach, activity, what types of content are popular and many other parameters - everything you need for initial analysis. Statistics is in a group, in a separate menu. To properly promote your community, analyze the engagement and types of content that subscribers like the most.

An example of group statistics in Odnoklassniki

In this article, we will talk in more detail about advertising on social networks. You will learn about how much it costs, how and where you can buy it. Let's consider questions of efficiency and expediency to advertise the goods and services. Let's start...

Social networks have never been as popular as they are now. Undoubtedly, these are the most visited resources on the Internet. Due to the huge reach of users, social networks allow you to do strict targeting in order to most clearly show ads to target users.

1. Affiliates for advertising in social networks

There are many affiliate programs for advertising on social networks. For money, your ads will be placed almost anywhere. For VKontakte, Odnoklassniki and FaceBook, the following options are possible:

• Post on the user's page (not very effective, because usually the user profiles that post ads are bots)
• Post in a group (much more effective if there are live followers in the group)

With twitter, you pay for a tweet or a retweet. Unfortunately, Twitter has now faded into the background due to the huge flow of advertising in it. But for the total number, it probably makes sense to use it too.

2. Buying ads directly through the social network

On Facebook is placed in the right column at the bottom:

• For clicks;
• For impressions;

It's hard to say what to choose. I can say for sure that all those who arbitrate traffic to send it to CPA affiliates buy ads only for impressions. Clicks are very expensive and do not pay for themselves.

Advertising in social networks is bought directly through their website. Before the ad starts showing, it will be moderated. By the way, ads are often rejected. Now the requirements for ads have become much tougher, and the adequacy of moderation has fallen.

• age
• interests
• city

2.1. How to order advertising on VKontakte

Or you can open this page directly: https://vk.com/ads. We get to the main page of advertising in VK:

• Targeted Ads
• Record promotion
• Promotional Posts in Communities
• Special offers in games

At the very bottom, you can set up payment for impressions or for clicks. 1000 impressions cost 14 rubles, and 1 click costs 51 rubles. In my opinion, it is obvious that buying clicks is quite expensive.

After that, the ad is sent for moderation. And you are offered to pay for future advertising. Everything is very simple and fast. The main thing is to be efficient.

It is able to reach a multi-million audience in a matter of moments, because every third person spends at least one and a half hours a day to view information on social networks. That is, people are daily influenced by Internet advertising, without even knowing it.

In the process of communication, information data may contain hidden advertising, exchanging such information, users receive messages about a particular product or company. So a certain advertising text affects a specific potential client.

1) On the Internet, there are many opportunities to broadcast information for a specific target audience. If we take advertising in a contact as an example, then there is the possibility of choosing consumers by gender, age, status, place of residence, interests, and so on.

2) Advertising in social networks may have a hidden form, that is, unobtrusive for the buyer. For example, a user may casually mention or leave a review about a company or product. often works in this way.

4) Today, advertising on social networks is one of the most budgetary types of advertising. It is sometimes used even by firms with a limited budget, since it is possible to get by with free methods.

5) Finally, another important advantage is the possibility of rapid distribution. Advertising in a contact is built in such a way that it allows each user to post a message they like in their community or on their wall, for this it is enough to put a "like" and tell their friends. In Odnoklassniki, the “class” serves as such a distribution button. Thanks to such opportunities, any information can be very quickly distributed on the social network.

Advertising in social networks and its features.

Advertising in social networks also has its own characteristics that distinguish it from other types of advertising, such as ads in the media and on TV.


Internet advertising in social networks should be two-sided. This means that for efficiency it is not enough just to promote the product within the social network, you must also use the external promotion of the resource. That is, the company must have a website optimized for a social network. For example, a visitor liked some article on your site, he should be able to share this news on the social network from your resource page. At the same time, another user who sees your site on a social network should be able to visit it by clicking on an external link.

The second feature of advertising in social networks is linking to the audience. Even the most effective advertising slogans will not give a return if they are not aimed at target segment. Therefore, the choice of a segment with potential clients from total weight users is the most important stage of promotion.

Advertising on social networks is a kind of phenomenon of the century, because it can give deafening results, or it can go unnoticed, it can require a bunch of financial injections, or it can turn out to be free and at the same time no less effective.