Small business in the province: what to do?

On the periphery of our vast motherland - mother Russia, it just so happened, not especially big salaries and other incomes of citizens. Thinking about creating your own small business, you should not forget about it. If you don’t want to move closer to the center of the country and are guided by the principle of “small spool, but expensive”, then check out the features of such a business:

1. In provincial cities, the purchasing power of the population is small. Agree, few of the residents of "Zabrevensk, Verkhnepupensky district" will be able to afford old paintings by famous novelists or a unique haute couture collection of famous fashion houses Versace, Chloe or Blumarin.

2. In such cities and towns, production does not develop at all.

3. The most demanded are the service sectors and trade in cheap goods of general necessity: food, alcohol, clothes of low and medium quality.

In connection with all of the above, we can conclude that there are quite a lot of free niches for small businesses in the provinces, and there is relatively little competition. Any idea (within the financial solvency of the consumer mass) has a place to be.

I would go to the janitors, let them teach me ... (cleaning business)

You are a resident of a provincial town, a young promising entrepreneur who wants to open his own business. Why not start a small cleaning company? Thus, you will save several people from unemployment, and in the future, several dozen people by taking them to work with you.

Even in a small town there are lovers with an average income and above average. Having mansions or simply well-furnished houses, they need to be looked after, as well as the surrounding area. Cleaning services will come in handy for them. This is first. Secondly, numerous offices. No point in hiring technical worker on an ongoing basis, if you can order cleaning of the premises in a special company, for example, in one like yours. In this case, they do not need to spend on optional equipment- detergents, cleaners and disinfectants. Representatives of cleaning services always have everything with them. They come, quietly clean the premises entrusted to them, and also quietly leave.

He drank honey and beer, it flowed down his mustache, but it didn’t get into his mouth ... (cafes, pizzerias, sushi bars, small restaurants)

What will the inhabitants of any corner of our planet never stop doing? People need food, they will always eat, no matter what! Take advantage of it! In a small town, there is not such a huge competition among the food industry. Open a small cafe with an inexpensive menu or a pizzeria - they have been at the peak of popularity for several years now.

You can take a chance and become the owner of a Japanese sushi bar. But here, as they say, a double-edged sword. On the one hand, there is a huge interest of citizens in sushi and rolls, which is gaining momentum more and more. On the other hand, consider your remoteness from the sea. The farther you are from fresh seafood, the more expensive quality raw materials and, accordingly, the higher the price of finished products. You can cheat, cook Japanese delicacies from frozen fish, shrimp, etc. These products are of dubious quality. Why do you need such stories "with a smell"? The smaller the city, the better it works " word of mouth».

You can open a small restaurant for holding corporate parties, banquets and wedding celebrations. This may not be as big as in Moscow and St. Petersburg, but still a profit.

Katya, take the phone - this is it ... (accepting cash payments from local mobile operators, fines, utilities, etc.)

You probably went to the supermarket more than once and saw this simple thing at the entrance - a payment terminal for mobile operators and more. This payment device is a "box" endowed with great functionality:
The ability to pay for cellular communications,
Pay for TV and internet
Ability to pay fines instantly
Pay utilities.

If you plan to become the "owner" of such a "cow", in other words, you want to acquire own terminal payment, then you can count on two types of income:
1. Commission charged from payers,
2. Bonus promotion from partner companies.

To organize such a business in the province, you first need to buy a terminal, select right place for it, conclude a lease on the place where you put it, connect the terminal (or several terminals) to the payment system.

To summarize: even living in a provincial town, with two components - a great desire and a small initial capital, you can "cook up" an appetizing business plan that will be the beginning of your grandiose entrepreneurial activity!

Now there are many small towns and settlements where the population is not very large, and the number of jobs is limited, if there is an opportunity to get a job, then at best, at the minimum wage. Therefore, many tend to move to bigger cities, but if there is no opportunity to move to another city, or even no desire to leave their hometown, but you want to have a good stable income, then you can try to realize yourself in the field of entrepreneurship or find one.

In order to start earning in the province, you will need:

1. the passport;
2. employment history;
3. TIN certificate
4. statement;
5. business plan;
6. computer with internet access.

If in the province you cannot find Good work, and you are currently in the status of unemployed, then you should submit your documents (passport and work book) to the labor market. After that, you will be registered and you will be able to receive unemployment benefits.

If you have a desire to organize your own business, then you may be offered training at a regional business center, where you will learn about the basic intricacies of doing business, and they will tell you about what products are in demand in your region.

Experienced and successful businessmen will help you with the creation and opening project own business. Once you've got your hands on ready business plan you can get a loan. It will also be necessary to conclude an agreement on the creation of jobs and register yourself as an individual entrepreneur. And only after that you can open your own business.

Provincial cities are very good because almost any business project can be implemented in them, unlike megacities, for which it is very difficult to come up with something new and interesting, and most importantly, in demand, and the competition there is very tough.

Well, if you don’t see yourself as an individual entrepreneur, and the business doesn’t interest you, then the remote one is perfect for you. By registering on one of the exchanges for freelancers, you can choose the work that interests you. For example, you can do writing texts, or programming, or promotion of sites, in general, the choice is huge.

The advantage of such work is that you can work at any time, the work schedule depends only on your desire. You can work at the pace you want, and the level of your income depends on your work. You will receive money for your work either on bank card, or to your wallet on the Internet (WebMoney or).

There are quite a lot of exchanges where you can find customers on the Internet, you can even now go to one of them (Weblancer, Free-lance, Netlancer, Advego) and you will see that freelancer services are in great demand. When you gain experience, and you have a certain list of regular customers, you will be able to receive much more, while earnings in the province will become stable and quite high.

Hello! Let's talk about business today. small town and give 28 profitable business ideas.

The article will be useful to those who are tired of working "for their uncle", and those who are thinking about creating their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small town that are the most profitable.

Entrepreneurship in the provinces has a lot of its own characteristics compared to business in large cities. If this specificity is taken into account even at the stage of business planning, then you can grab yourself a completely monetary niche.

What to consider when starting a business in a small town

Features of entrepreneurship in small towns are associated with the specifics of their economic development.

Low purchasing power. Please note that your future clients and buyers are residents of the province, where salaries are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive things is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, a purely vegetarian restaurant.

Such business ideas in a small town will not find their customers - instead of profit, you risk a loss.

Shortage of basic goods. Yes, it happens. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you have to drive to the other side of the city? Or maybe there are no clothing stores in your city that represent popular chain brands, and all residents of the city either go to the local market to get dressed, or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what is not in your city, but would you like to see in the future?

Plan to expand further. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the growth in demand for your goods or services will begin to slow down and stop completely - the city will run out of people who want to buy something from you. If you want to develop further, you should think about it in advance. Perhaps over time you will be able to expand, and the number of your customers will be able to replenish the inhabitants of nearby points.

Low barriers to entry into business. This can be attributed to the advantages of doing business in a small town. Indeed, the cost of renting premises, advertising, wages to workers in the provinces is significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to get state support to start your own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege - it should be done! Some entrepreneurial niches in your year may be completely free.

Advertising in the form of "word of mouth". On the one hand, it's great. Since the news of your newly opened store will quickly spread through most of the city. But, this phenomenon also has a minus: if you make a mistake at least once, the whole city will also know about it.

What kind of business to open in a small town

What exactly can an aspiring entrepreneur in the province do? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Stick to what you are good at. This is an ideal option for the first own experience in business. You have worked in a company for several years and feel like a specialist in your field - you can work independently. The most typical example is an accountant. An experienced accountant can easily open his own business for the provision of accounting and tax accounting services, the preparation and submission of tax returns.

There is always a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the provinces!) to turn to such an accountant than to hire a permanent employee for themselves. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can transfer knowledge to others. Examples include notaries and lawyers, cosmetologists, photographers, massage therapists.

Pay attention to those areas where demand will always be. There are certain business niches where sales do not depend on the economic crisis or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Start a business that provides scarce services. For example, in provincial cities there are very few inexpensive entertainments available - city residents, both adults and children, have nowhere to go in their free time. I see that trampolines are now being actively installed in well-traveled places, for example! Analyze possible “deficient” options. What if the city lacks just your implemented business ideas: do not forget about the affordability of the price for your services.

Explore the Internet. This advice can be taken in different ways. You can start an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can work successfully. But the creation of an Internet cafe or the organization of Internet courses (using the Internet, creating websites, copywriting basics) may well turn out to be good ideas. A good option would be to work on a citywide website that will host all the city's news, announcements and other interesting information.

Savings and more savings. For residents of the provinces, those services that will allow them to save money will be attractive. This includes all services for the repair of clothes and shoes, apartments and cars, hairdressers with affordable prices that offer a full range of basic services at affordable prices. And the complex "House of Life" in general can be the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell already in a large city. Local products in the form of berries, mushrooms, fresh vegetables, fish and farm products can be bought at a low price. In a large metropolis, "eco-products" are now in vogue, which means that the resale markup can be quite significant. It is even better if the products are not just resold, but first processed: among the options are small canneries, smokehouses, bakeries and other similar enterprises.

Nobody canceled small production. You can produce goods for sale in other cities or make do with your own small town. It can be anything: a bakery, furniture production, welding work etc. The main thing is to brain! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. A business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of the inhabitants of the city.

Let's sum up our reasoning. Business in a small town can be very different, it can be organized in one of three areas:

• Provision of services to the population: tire fitting and car washes, hairdressers and beauty salons, minor repairs, services of specialists in working specialties - plumbing, electrician, welder, tiler and others.
• Trade in goods: grocery stores, pharmacies, shops household chemicals, building materials, spare parts for cars - if there is an obvious shortage of them; sale of handmade goods - it is better to combine sales through a trading shop and an online store.
• Own production: processing of local products for subsequent sale in a large city, a mini-bakery in the absence of one in the city.

Don't forget the kids! Children's clothing, shoes, private kindergartens, development and additional education centers, various entertainment for children will be in demand in any city.

Consulting has not been cancelled. You can be in a small town, but consult people all over Russia and even around the world. The main thing is to be a specialist in the field in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small town. This is just a small part of what we can give you. Therefore, in addition to these ideas, read more articles with collections of business ideas on our website:

• Section about;

We are also waiting for your ideas in the comments.

Business idea number 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of such a project is the opening of a kindergarten that provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the registration of all required documents, registration in funds and different instances, licensing. Most of financial expenses falls under the following points:

• rent of a large well-maintained premises;
• purchase of furniture, inventory;
• arrangement of a room for cooking;
• staff wages.

The average cost of one month of visiting such a private kindergarten for a child is approximately 10,000 rubles. A group of 8 people brings 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will be more utility bills.

Many kindergartens of this type practice new teaching methods, interesting programs, due to which the cost of finding a child in an institution increases significantly. If you do not wait for a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea number 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs a quality service will always be in demand among customers.

The organization of a tool sharpening workshop is considered an economically affordable activity, but certain costs are required to start:

• rent and arrangement of premises for work;
• payment for training initial courses and advanced training;
• purchase of equipment for organizing the process.

The average cost of sharpening nail scissors or nippers is 200 rubles. The cost of such work, taking into account the depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income of 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea number 3. Organization of well drilling

Project costs - 180,000 rubles.

essence this project consists in organizing the full process of drilling and arranging a well in private areas to provide water for irrigation, household use. The service is in constant demand from the owners of summer cottages, households who need to provide themselves with water. This is true in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, offering it to the customer. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with hard work.

The average cost of a well laid meter is 1800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company's services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By building just two wells a week, you can fully recover the cost of installation in the first month.

Business idea number 4. Making shawarma (shawarma)

Initial investment - 170,000 rubles.

The idea of ​​this project is to open an outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires minimal knowledge of cooking skills, small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular with many students, visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version of Kupava. This will become the main part of the costs along with the following items:

• purchase of equipment necessary for cooking;
• seller salary;
• utilities;
• purchase of products and packaging materials.

The calculation of the cost of one cooked shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during the shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, 40,000 rubles remain at the disposal of the owner.

Business idea number 5. Opening a tailoring studio

Initial expenses - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for the repair, manufacture and decoration of clothes. Such necessary work are in demand and popular, do not depend on the season at all, cover a large number of clients of different ages. There are more and more people who want to look stylish, have original things, breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be a rented space in a well-known shopping center, hypermarket or a busy part of a residential area. Most of the expenses in the business plan fall on the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of accessories for sewing;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first average check the order is 300 rubles, and the main amount is hemming things, fitting to the figure. Fulfilling from 15 such orders per day, you can achieve a profit of 2000 rubles minus the cost. Advertising, cooperation with ready-made clothing stores can be of great help.

Business idea number 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is the purchase from the manufacturer quality knitwear, some types of economy class clothing, selling them to the consumer in a small store. This popular and widespread type of entrepreneurial activity can bring a stable profit even in a competitive environment, if it is reasonable to approach the choice of a place of trade, the selection of an assortment.

You don't need a lot of space to open a store. You can arrange a lease for a department or several square meters in a shopping center. A modern option would be the placement of goods in an online store, with delivery to the buyer in the area of ​​​​residence.

Specializing in inexpensive practical things will bring returns faster than the implementation of famous branded ones, it will require less investment. Additional costs are:

• delivery of goods from the supplier;
• payment to a hired seller;
• purchase of showcases, mannequins, racks.

Selling knitted clothes in a stationary store with a real markup of up to 40-50% will help to achieve a stable turnover of funds, get a net profit after the first year of operation. Working directly with manufacturers will significantly reduce the purchase price and increase the income from the project.

Business idea number 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- search for suppliers of original accessories, jewelry, their implementation in the store. The popularity of this business is due to the growing interest in handmade items, exclusive gifts and souvenirs. Such products are aimed at the female audience, which is happy to acquire new jewelry.

The purchase of goods in this category can be made:

• in specialized warehouses of souvenir products;
• from home craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in a rented department of a large center, organize work via the Internet, and participate in sales exhibitions. High traffic can provide proximity to shops women's clothing and cosmetics, beauty salon. As an additional income, such stores offer master classes in the manufacture of accessories and jewelry.

The cost of the offered products depends on the trade margin. Small trading volumes are covered by high profitability, unlimited shelf life. Therefore, you should not expect a quick payback, focusing on an average period of 10 months.

Business idea number 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in the free zone of the shopping center, where everyone can have a drink or take a cup of flavored drink with them. Such a miniature institution is focused on high traffic, and the best location will be the presence of shops, universities.

It is good to start a new business format using the franchising method, which consists in the full support of each stage by the parent company. Certain dividends give the right to work under a well-known brand, use their supplier base. Additional items of expenditure:

• accommodation payment;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places for accommodation of clients;
• purchase of high-quality coffee raw materials.

Every day the coffee shop sells from 50 to 150 cups of hot coffee at average price 70-100 rubles and a cost of 30 rubles. The calculation assumes a daily profit of at least 2,000-10,000 rubles. Attracting confectionery products, original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is from 50,000 people.

Business idea number 9. Flower business

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packing them, arranging them into designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of an assortment of flowers, determine the method of implementation (a retail outlet in a transition, a boutique or an online store). To open you will need:

• rent a room for the sale and storage of flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists if necessary.

An additional expense item will be the maintenance of staff, the delivery of flowers to customers, and packaging materials.

The minimum payback period for a fresh flower shop is 1 year. The margin that can be set for such a product is seasonal. In the pre-holiday period, an increase in the cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the emergence of regular customers.

Among the shortcomings of this project are a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea number 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail sale to the buyer in a special stationary stall. This type of small business is distinguished by small initial investments, great competition, but constant profit with a reasonable approach to the trade margin, compliance with trade standards. Fresh fruits are in demand in any season, but subject to changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in markets, shopping malls, pavilions near transport stops, metro stations. To implement the project, you will need:

• stationary stall, open or closed type tent;
• conclusion of a contract for wholesale purchases of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps to reduce the cost of renting land, utilities, taxes. With special attention should be observed sanitary standards, the quality of customer service.

The percentage of the trade margin can vary from 50 to 100% depending on the name of the product, its exoticism. Therefore, the payback directly depends on the volume of trade, and can be up to three months.

Business idea number 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open a veterinary clinic offering a full range of treatment and preventive services for animals in a hospital or at the client's home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is required to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are associated with the purchase and maintenance of equipment, staff salaries.

The estimated profit of the clinic is 150,000 rubles per month. The minimum cost of admission is 250 rubles. Demand for high-quality veterinary services is high; overexposure and a hotel for animals are becoming relevant. With a daily reception of more than 25 people, carrying out specific operations, income can significantly exceed the average figures.

The disadvantage of the business project is a high percentage of the cost of veterinary services. It comes up to 75% of the indicated cost. Because of this, investments pay off in terms of 8 to 10 years of operation of the clinic.

Business idea number 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project may be the opening of a mobile car wash and dry cleaners. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set of necessary equipment, and cleaning products. There is a special demand for such mobile car wash-installations among the owners of large vehicle fleets, enterprises hiring them for a comprehensive car and bus wash.

The total cost of a simple set starts from 200,000 rubles, and additional costs, depending on the tasks set, are:

• registration of permits and documentation for work;
• payment of rent or sublease of the site;
• pay wages.

Choosing the right car wash location is directly proportional to the number of customers. Therefore, the best option may be a sleeping quarter, a well-known hypermarket, a busy highway to the entrance to the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average amount of profit when servicing 10 cars will be 3,000 rubles.

The provision of additional services body polishing, interior dry cleaning. During the seasonal recession, a good profit is guaranteed by the carpet washing service.

Business idea number 13. Opening a cosmetics and perfumery store

Initial investment - up to 300,000 rubles.

The idea is to open a store, which offers cosmetic and hygiene products, compositions for cleaning, washing, perfumery. Such a product has in great demand at any time of the year, used in everyday life. An analysis of this segment of the consumer market indicates the possibility of achieving success even with high competition with right choice trading strategy, reasonable prices and economy.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or a hypermarket is suitable. The main costs for such a project:

• rent of a place of trade;
• purchase of racks, showcases;
• purchase of wholesale consignments of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than in a year, which is often typical for this type of trade. Most of the expenses go to wages, the maintenance of the point, so some responsibilities can be assumed by the owner. To attract regular customers, you can recommend promotions, advertising.

Business idea number 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintenance of a store offering high-quality and fresh meat products. Food products are always in demand, and this type of business will bring good income. Therefore, opening a shop offering farm products with a minimum number of margins can be a profitable investment.

You can open such a business using franchising or purchasing products directly from farms, monitoring quality and freshness at every stage. Some expenses are required to start the workflow:

• rent retail space in the lively tiger center, in the market;
• acquisition refrigerated showcases, equipment;
• purchase of the first supplies of meat of different categories;
• equipping with overalls, hygiene products for appropriate conditions.

The sale of meat products requires the creation of ideal sanitary conditions, the separation of the cutting and selling area. The average margin for some types of products can reach 50%, so the question of the payback of such a business depends on the turnover, the breadth of the range. You should carefully choose the location on which the attendance of the store depends.

Business idea number 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of such a project- purchase from trusted wholesale suppliers of all types of baby food, mixtures and complementary foods, in order to sell them in a specialized store. The opening of such a business is relevant for big city where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large expenses for opening such a store are associated with renting premises in a high-traffic area. The best option: the proximity of children's clinics, grocery supermarkets, good transport interchange, acceptable to customers. To organize the trading process, you will need:

• special refrigerators for products;
• shop equipment;
• display furniture.

At the initial stage, it is worth looking for distributors of famous brands in the region, who can provide refrigerators, free shipping and advertising on contractual terms. As an addition, you can offer the sale of goods through the website of the online store. Considering the high costs of setting up and starting work, the store should be expected to pay for itself no earlier than in 10-12 months.

Business idea number 16. Opening a barbecue

The minimum investment is 270,000 rubles.

The general essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to cook barbecue, serve it to customers to take away or in the establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good traffic near the slopes and park areas.

To organize such a project and implement the idea, it is necessary:

• select and rent a land plot;
• purchase a tent or tent for comfortable conditions for staff and customers;
• provide the institution with the necessary equipment, furniture.

The emphasis should be on high-quality meat, products, cleanliness and a cozy atmosphere. The bulk of the cost quickly pays off with a large flow of visitors, so building a reputation works no less than paid advertising. Particular attention of the owner should be paid to the observance of sanitary norms by employees.

During the shift, you can sell 150-170 servings of barbecue, each of which is accompanied by additional snacks and drinks. Considering a trade margin of 100%, the monthly turnover of such barbecue houses reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea number 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product does not have seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in sets and good quality underwear over the past years.

To implement the planned project, it is necessary to think over and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic. target audience. After choosing a room, you must:

• purchase commercial equipment, racks and mannequins;
• find a competent seller;
• work out an original design to create comfortable conditions.

The most popular are classic and extraordinary lingerie sets of good quality, which are best purchased directly from a foreign supplier. Trade margin for individual products and sets varies between 50% - 100%. Discount offer and gift cards, replenishment of the assortment can help to quickly attract a certain number of regular customers.

Business idea No. 18. Opening a store selling draft beer

The minimum investment is 250,000 rubles.

The essence of the business idea- organization and equipment small shop, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in convenient containers. Such stationary points are always in demand among drink lovers who prefer a high-quality and unpasteurized product. The relevance of the project is possible when the location is combined with good traffic, quality service clientele and the availability of fresh produce.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time in a good way will be the conclusion of an agreement with certain suppliers who will provide the equipment necessary for work for rent or leasing (and sometimes free of charge), and ensure the uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Taking into account the seasonality of the project, it is possible to add non-alcoholic drinks, kvass, packaged snacks for beer, hot tea to go to the assortment.

Business Idea No. 19. Children's electric car rental

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles, electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near playgrounds.

Such a business project is suitable for implementation in small towns where there is no own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee for the shift;
• lease of the territory;
• transportation costs for the transportation of mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average, he will work 30 minutes per hour or 300 minutes per day. This means that one car can bring 3,000 rubles per shift. average cost new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings are provided by work without the involvement of additional personnel and the availability of a truck for transporting such electric machines.

Business idea number 20. Opening training courses

Initial investment - from 300,000 rubles.

The essence of the project– development of training programs, organization of the training process for clients of different ages. Of great relevance are short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school). Language courses with different levels of training are no less in demand.

The implementation of the idea begins with the development of a plan for training hours, obtaining a license and certification of training. The best option when looking for a room would be hourly rental of classrooms at the institute, technical school. Basic expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration of qualified teachers;
• utilities.

The profitability of such a business depends on the occupancy and the number of students attending such courses. Providing monthly training for several groups of up to 100 people in total, the project can bring a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and professions in demand.

Business idea number 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea is to organize a stationary room for the leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity amid the lack of alternatives. Modern options offer a small range of entertainment, slot machines and toy sets that can keep an active child busy for several hours.

Such a business requires major financial costs to organize, quickly pays off with the right pricing policy and the selection of responsible personnel. The main costs will be:

• payment of rent for the premises;
• purchase of inventory, special furniture, labyrinths or trampolines;
• employees' wages.

Income completely depends on the choice of the optimal place for arrangement: cinemas, shopping centers, sleeping areas in big cities. The average cost of an hour spent in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and a turnover of 50,000 and 100,000 rubles, respectively, you can achieve a yield of 50%. Clients should be attracted themed holidays, discounts and unusual toys of good quality.

Business idea number 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of solarium equipment, the provision of artificial tanning services to the consumer. Such projects are widely in demand in cities with a temperate climate, a small number of sunny days a year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can secure a flow of customers by renting a small room in a well-known beauty salon, health or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• to re-equip the premises in accordance with safety standards;
• provide comfortable conditions for clients;
• equip workplace administrator;
• purchase the necessary minimum of cosmetics.

An analysis of such business ideas shows the optimal profit margin at the level of 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients 10-15 people per shift. This will make it possible to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect the self-promotion of the solarium, the provision of cumulative discounts and interesting promotions to expand the circle of customers.

Business idea number 23. Opening an optics store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening stationary store with a large assortment of glasses, accessories for them, providing services for the selection and repair of optics to everyone. Good glasses in the middle price segment are in stable demand, so such a project will bring income even in a competitive environment.

To implement the idea with an optics store, you need to choose a place with good traffic for people, convenient transport interchange. Ideal non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station. To get started you will need:

• purchase of equipment for the repair of optics, vision diagnostics;
• installation of special showcases;
• equipping the doctor's office, the workplace of the eyeglass repairman.

Making a profit depends entirely on building a good reputation, advertising, a wide range optics at affordable middle and economy class prices. You can increase profits by selling models of sunglasses, lenses, related products. The monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs in 7 months.

Business idea number 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of simulators and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and wish to improve their health. Small gyms in the middle price range are popular even if there are sports clubs in the same city.

Choosing a room for a future gym or fitness club is necessary after a careful study of the market and demand in a particular residential area. For accommodation, a non-residential area on the first floors of houses or small halls in palaces of culture is suitable. For comfortable leisure and training clients will need:

• arrangement of locker rooms, showers and places of rest;
• purchase of a variety of training equipment;
• appropriate design of the hall;
• attracting personnel with relevant knowledge and education.

You can make a gym or a new fitness club popular and profitable by offering special family or children's programs, inexpensive classes for the elderly. With an average subscription price of 1500-3000 rubles per month and a minimum number of clients of 100 people, it is possible to talk about full payback only after 1-1.5 years.

Business idea number 25. Opening a beer bar

The minimum investment is from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small beer bar of a budget format. A stylishly designed establishment with an assortment of "live" beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs broadcasting sports or offering simple snacks at affordable prices are very popular. The relevance of the project is due to the stable growth of the market by 17-18% annually.

To open such a beer bar, you should choose the format of work (pub or restaurant), on which depends further work. A small establishment with 30 seats is considered optimal. It can fully pay off in a couple of years of stable work.

The main cost items when opening a beer bar are:

• rent of the optimal patency of the premises;
• original repair and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

The trade margin in a beer bar can reach 1000% for certain types offered products, and the amount of the average bill reaches 1500 rubles. This is a profitable project that requires the owner to constantly control all processes.

Business idea number 26. Opening a car service and service station

The minimum investment is over 1,000,000 rubles.

The essence of the business idea– opening of a specialized car service offering wide range repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized improvements, small or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transport interchange for customers. Before concluding a lease, it is better to analyze the competition in the nearest area. For full work you will need:

• a specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and fast consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. A car service with affordable prices and excellent quality of services will provide owners with a stable income and can pay off within the first year.

Business idea number 27. Open a private bath (sauna)

The minimum investment is 1,000,000 rubles.

The essence of the business idea– opening of an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of all ages who love an informal form of recreation. In addition to traditional services, an infrared sauna, classic massage and a refreshing pool can be offered. Inexpensive and cozy bath will be popular in large and medium-sized cities.

The organization of a business project will require tangible financial costs at the first stage:

• complex redevelopment and repair of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for work;
• recreation area equipment for customers and staff;
• advertising services in different ways.

You can place a bath in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of the day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. With such a pace of work, it is possible to pay back a business project with a private bath or sauna in 12-14 months.

Business idea number 28. Opening a beauty salon

The minimum investment is 500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people are happy to take care of their appearance, turning to professionals. Therefore, the market for such services is popular and rapidly developing. This leads to high competition and requires a thorough study of any.

To open a profitable and successful beauty salon, you need a room located in a place with good traffic and transport interchange. You can consider renting in shopping malls or busy areas with an abundance of shops for women. Financial investments from the owner will require:

• purchase of the necessary equipment;
• arrangement of work and recreation areas;
• decoration of premises;
• advertising services.

Analysis of such projects indicates optimal size margins 200 - 250%. It includes not only the cost of maintaining the salon, but also the constant training of staff, the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

How to start a business in a small town

It directly depends on the type of business. For a small business, one of the special modes is suitable: you need to choose the most optimal one, where the amount of tax payable is less.

It is almost impossible to open a business even in the smallest city without investments at all: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize profitable business, then all the invested funds will quickly pay off.

What ideas do you have for starting a business in a small town? Waiting for answers in the comments!

In a small town and business opportunities are small - this is a delusion of many entrepreneurs. Underestimating small settlements is a dangerous business: there are much more opportunities here than in megacities. But first, about which city is considered small. The population in such a settlement should be from 50 to 100 thousand. A successful business in such cities has special features.

The inhabitants of the province have low incomes. There is a small labor market here, and wages are strikingly different from those in the capital. This must be taken into account when opening a case. What kind of business can you do in a small town? A boutique selling expensive collectibles is a losing venture, and instead of an impressive profit, there is a risk of receiving no less impressive losses.

Usually basic goods in small towns are not enough. And the results of the analysis give a great idea for starting your own business: is there a pharmacy, a clothing store, a supermarket in a certain area, or do you have to travel to the other end of the town? Perhaps there is not a single cinema? Studying the existing market before opening your own business is a must.

Business expansion in a small town is limited. Initially, the number of consumers increases. But those who want to receive services or buy goods will run out sooner or later. For further development, it is worth considering a plan in advance. It is possible that residents of nearby towns and villages will become customers.

The advantages include a small amount of start-up capital. The cost of rent, advertising company, wages is much lower than in a large or medium city. But it is also necessary to open a business such that it is in demand among the population. For small towns, popular goods and services are good, not exclusive ones.

Getting support at the state level is easier. Here, small businesses are more willingly encouraged, support programs are working. If there is an opportunity to use certain privileges, then why refuse it? And some entrepreneurial niches are not occupied by anyone at all. So the situation with competition is favorable.

Word of mouth is a great ad, and it's free. This is very beneficial. Everyone will know about the opening of a new business. But there is also a drawback: the slightest mistake of an entrepreneur will immediately become known to everyone, and it is very difficult to fix a shaken reputation in a small town.

Foundations in a small town have already developed. And because the inhabitants of the new may begin to oppose. So, before opening a case, it is worth brainstorming. What services will make life easier? If they already exist, there is no need to despair. You just need to do your job better than your competitors. All options are written out, their "pluses" and "minuses" are worked out, and the ideal option is chosen.

Real business ideas for a small town

Among the ideas for small towns, there are several. And the first, always in demand, store. Grocery stores are essential. In a sparsely populated region, such establishments usually have a low quality of service, and second-fresh products are also not uncommon. So what kind of business can be opened?

Business Service Ideas

If you manage to open a store that meets all the expected standards, without exorbitant prices, then such an investment will pay off quickly. He will be able to exist at the expense of the constantly arriving clientele happily ever after.

A good option is a private kindergarten. If you place it in an area where there are many young mothers, then there will definitely be demand.

But the quality of services comes first. Only one deterioration - and the idea is ruined irrevocably.

An excellent option for a profitable business is landscaping the city. The development of such services as weeding, soil fertilization, lawn mowing, tending and planting at a low cost will ensure prosperity for the business in a short time.

You can do it alone, or you can bring in partners with design skills for your business card projects. Get more solid. And the quality will make advertising at no extra cost.

The size of the authorized capital is the lowest among all options. True, profitable business is seasonal. But it can also be considered as the main one, subject to refinement.

A small investment also requires the opening of the production of business cards. Local entrepreneurs always need them. But the batches for the order are small, and it is unprofitable to order them in the printing house. So, you need to offer such an actual service! From the equipment you will need a good graphics editor program, a computer and a printer.

Even with seemingly high competition and niche filling, you can find a way to stand out and make a profit. Is the city center busy with supermarkets? You can put a kiosk selling natural sausage products. Always in the range of fresh products, which is very important for provincial cities. The customer can order whatever they want own choice. Guaranteed and high profitability, and rapid development, and high popularity.

The bakery is another example of a successful business. The aroma of freshly baked bread always outperforms any advertisement in effectiveness. And in a small town, such pastries are guaranteed to find their customers.

Internet business ideas

A very promising idea for an Internet business. For a small town, this is a real, albeit original, type of income. Even a small profit can turn into a reliable foundation for promoting a serious business. But any direction will require knowledge of copywriting, online sales, email marketing and psychology.

Pros and cons of online business

And affiliate programs, and MLM, and infobusiness require training. And practical use acquired knowledge is the key to success. There is a desire to develop a stable Internet business in a small town - you need to learn. But easy and fast money on the World Wide Web is a myth. They can only be earned through hard work, an investment of patience and time.

What business ideas are realistic for a small town? MLM or network business is usually attributed to the business of megacities, where there are a lot of residents and money. But practice has proven that there are much more successful MLM businessmen in small towns. In a metropolis, it is difficult to keep contacts and maintain relationships. Life in a small town is more measured. And it’s easier to get to the address due to the lack of traffic jams, and to build relationships.

But the reverse side of the success of the project is the almost eternal label of the enamel artist and the fear of selling your product to friends. In any case, making money in such a business is not at all easy, if someone starts proving the opposite, this is a lie. But you can make money here if you work hard. And it is true.

A small town and an online store from scratch? Sounds a little odd. But it is not necessary to sell goods only among 20-30 thousand inhabitants. Postal services will help deliver products to all corners of the world.

It is not difficult to organize such a business. By using modern technologies it will be possible to create it in a quarter of an hour. As a last resort, there is always the option of giving a task to a freelancer for a fee.

There will be organizational and procurement issues. But the solution does not require the closure of the public services business for a while. So, if you wish, you can quite master such a task.

An example is the opening of an intimate goods store in a small town. Residents are guaranteed not to buy such things on the main street because of the fear that acquaintances will be aware of the purchase. But home delivery of a modest box without inscriptions is another matter. And such sex products will be in great demand.

It is not necessary to open just such sales, but there are also unoccupied niches. As a result, the main thing is to become the best and outperform competitors in small business.

The idea of ​​opening an Internet cafe has good prospects. Usually in the provinces there are almost no places from where you can get online “with all amenities”. This means that when organizing such a business, success is guaranteed to him: there is an opportunity to communicate, get together and complete the planned tasks without being distracted by extraneous things. So such a business is now in demand.

True, the main problem will be organizational issues, coordination. And the practical side of the matter will seem like a very simple task.

Medical Center

Often in a small town, many people know each other. And there is a practice of helping to support business. You can open a visiting center for the provision of medical services. This is one of the business options. The arrival of a specialist from the capital is organized for consultations and receptions. And the businessman is responsible for organizing the transportation of a professional, renting a room and providing marketing services.

Medical services are especially in demand as small business ideas. Residents of villages and suburbs are forced to go for a tomogram, ultrasound and medical procedures to megacities, overcoming great distances. And it is especially difficult for pregnant women who have to do ultrasound of the fetus often, and getting to the regional center is very problematic in this situation. Therefore, there is no doubt about the relevance and relevance of the services offered.

Another type of business for beginners is a business based on local products. Purchases are carried out in their locality, and then they are sold in a large one. Fresh fruits and vegetables, berries, mushrooms, farm products are bought at low prices.

Eco products are all the rage right now and the resale markup is high. But it is desirable not just to resell, but to pre-process: preserve, smoke, bake. Such mini-enterprises are always relevant.

Ready business: franchise

Among the business ideas of 2016-2017 in a small town, business based on other people's ideas, that is, franchising, is gaining popularity. Creating a business from scratch is not required here, because it is necessary to represent an already well-known brand. Quite a few famous brands offer a franchise, and which direction to choose will help the needs of urban residents.

It turns out that the organization of business in a small town comes down to a proposal in one of the areas of trade, services or production. Among the provision of services there are car washes, tire fitting, minor repairs, and the offer of services of specialists in blue-collar professions.

Among the trade in goods - the opening of grocery stores, pharmacies, construction markets, the sale of spare parts. Own production - mini-bakery, processing and sale of own products. We should not forget about goods for children, about private kindergartens, development centers, and there is no need to discount additional entertainment. Demand for such offers is high in any cities.

Online consulting is a direction already in demand. Open your own business - and you will be able to advise even clients from other countries. The main thing here is to be an expert in the chosen field. And the demand for legal, accounting, psychological services is always and everywhere.

Opening the first business, especially in a small town, is necessary in a field that is well known. So, an experienced accountant can open a mini-case for accounting services and tax accounting, for compiling and submitting reports, declarations. Such services are in demand both among individual entrepreneurs and among small organizations, which are many in the province. After all, it is easier and more profitable to turn to an outsourcer for help than to keep a permanent full-time employee.

It is always worth paying attention to areas that are independent of the crisis, that is, products, care services, budget entertainment. There are also offers of scarce services. There are very few inexpensive and unusual entertainments in the province; adults and children have nowhere to go to relax. But it’s so good to put trampolines in accessible places. And there are many such options. Affordability of the cost of services is an important criterion for the successful development of the business.

Residents of the provinces appreciate services that save money: repair of clothes, cars, apartments, budget hairdressers with a range of all services. Among the things to do in this area, best option- the opening of the House of Life, low prices in which compensates for the high constant demand for services harming local residents.

It is advisable to register a business as an individual entrepreneur or LLC. Each form has both pluses and minuses. And the choice is determined by the type of entrepreneurship. The tax regime should be chosen more favorable in terms of paying taxes.

Without investment, even a small business is impossible to open. You can use your funds or take a loan from a bank on favorable terms. But when determining your niche and organizing a profitable business, all investments quickly pay off.

It is no secret that employment is a real problem in provincial towns. Either you have to put up with a small salary close to home, or leave for the nearest large locality spending a lot of time on the road.

Both options are equally annoying. The way out could be to open your own small business by consumer specifics, from a sawmill to a farm.

In a small town, a business can be closed or open. When open, interaction goes both with local consumers and with clientele from nearby settlements.

With a closed business, the whole business is concentrated only in your city. Goods and services are sold in one place. Most often, such a case is opened by a public service provider. The manufacturer of goods is trying to expand the range.

In a small town, the main thing is to offer something previously unused, unique. This is the only way to build a clientele. Needs not met by other businessmen - that's what a novice entrepreneur must satisfy. Then the company will be able to offer the demanded goods. Competitors are usually focused on the average buyer, excluding the right of people to receive an exclusive item.

Small business is a highly demanded and very promising industry. Cafes, mini-restaurants, cinemas are examples of business for private entrepreneurs. Organization profitable business in a small town is subject to any person with a certain amount of resources.

Ideas are plentiful. An impressive start-up capital is not required. And the result of reflections and fears is zero. So without specific actions attached to the proposed opportunity, success is not possible. So, you need to act and start a business in a small town without delay.

Too many aspiring entrepreneurs mistakenly believe that a profitable business can only be built in big cities. However, small towns have a number of advantages for starting a business. Low competition, many unoccupied niches allow you to create a business from scratch with minimum investment. In this article, we will demonstrate best business ideas for provincial cities that will allow you to decide on your future business activities.

Breaking stereotypes

Ruin. Soviet one-type houses. The impoverished and drunken population. Lack of prospects and hopelessness. Often. This is how businessmen from large metropolitan areas imagine small provincial towns. And so they are not in a hurry to invest their money in them.

Golden Mountains. Palaces and yachts. Beautiful life. Perspectives. Unlimited opportunities to replenish your wallet. As a rule, in this light, the provincials perceive big cities and strive to move to them, to open their own business there.

In both cases, we are dealing with stereotypes - established ideas based not on a rational idea of ​​reality, but on certain established forms of thinking that seem to be self-evident. The danger of stereotypes is that they prevent you from looking at reality with a sober look, do not allow you to see the obvious, and create inertia of views. For business, all this is, to put it mildly, disastrous.

Stereotypes about Russian provincial cities, at least for most of them, it's time to destroy. The economic catastrophe of the 1990s, which hit the regions to a greater extent, is left behind. Today, with the right application of mind, strength, creativity, and a balanced attitude, it is possible to build a successful and profitable business in the provinces, which can not only generate income, but also be socially oriented, creating new jobs.

Video. Business ideas for provincial cities

Advantages of doing business in the province

In many provincial towns, industry is now reviving, the outflow of the population has been significantly reduced and put within certain limits. Criminogenicity of the situation has significantly decreased, administrative barriers have been weakened. Local administrations are extremely interested in the inflow of investments. Starting entrepreneurs are provided with gratuitous subsidies (up to 300 thousand) and advisory assistance. In general, we can talk about the onset of economic and political stability. Yes, of course, the situation in different regions may differ, but in general, there is an obvious tendency to improve the conditions for small and medium-sized businesses.

In addition, provincial cities have a number of objective advantages over large metropolitan areas:

Cons of doing business in a provincial town

Despite the obvious advantages, a provincial city remains a provincial city and has a large number of disadvantages compared to large metropolitan areas. Among them:

Components of a business plan for a provincial city

Any new business, regardless of the place of its opening, needs a detailed study: the scope of activities, goals, costs, terms of reaching profitability, and so on. Business in a provincial city implies several features that must be taken into account.

• So, the first thing you need to pay attention to is the field of activity. Ideally, the niche should be unoccupied, which is absolutely applicable to the field of improvement. In large cities, this system is relatively well-established, but in small ones it is not. The landscaping of the yards is mainly carried out by the residents themselves. Local housing and communal services simply don’t get their hands on it, and they don’t have enough money. Occasionally, before the elections, deputies can “come down” and put up a playground or a sandbox in a yard. In addition, in small towns there is a lot of the so-called private sector, where there is no end to improvement work. Thus, you will find yourself in an almost uncompetitive environment and immediately be able to gain a large number of customers;

  

• The second thing to remember is the social orientation of business. It is desirable that your case helps in solving some common problem for a particular village or town. Beautification is one of them. If your business is socially oriented, you can count on maximum support from the administration, which is extremely important in modern Russian realities. Remember that a socially oriented business has a great chance of receiving subsidies, as well as tax incentives;
• The third is the cost of opening. They must correspond to the scale of the business and the city. For example, to open a business in the field of improvement, you will need about 500 thousand rubles. They will go to the purchase of equipment: shovels, drills, drills, concrete mixers, freight car and so on. You will need an office, means of communication and much more. In this section, the business plan will not differ much from the usual one prepared for a big city;
• The fourth is labor resources. It is important to decide what kind of specialists you will need to open a business, and most importantly, whether you can find those in the city where you intend to open. If we are talking about landscaping, then your team must have a dendrologist, a designer, a foreman, as well as a team of construction workers;

  

• Fifth is advertising. Many methods of disseminating information about your product that are effective in megacities do not work at all in provincial cities. The best recommendation for your company will be the so-called "word of mouth", when people who have already used the services of your company will tell their relatives and friends about them. Although at the initial stage, of course, you need to contact the local radio, television, newspaper. Practice shows that sticking up and distributing promotional materials in private homes is very effective. This will get the initial attention. But then you will only be advertised by reviews;
• Sixth - the correct assessment of the solvency of the population. You should never rely on official data, which, as a rule, give an overestimated level of income. The country retains a large number of, in fact, "depressed" cities, in which it is simply impossible to open a new business, since there is a high probability of their disappearance from the map. You need to look at the really working enterprises of the city, the number of cars, talk to the residents. In some cases, it will not be superfluous to order a special study.

  

• Seventh - the real needs of the population. Many small towns today seek to attract tourists, and therefore the theme of improvement is extremely relevant and in demand.

The best ideas for business in a provincial city

In practice, we see that the possibilities for discovery are extremely wide. The main thing to start from is the needs of people and the specific conditions of a particular area.

Of course, there are no ready-made 100% winning ideas. Much depends on your personal efforts and competent calculation. One thing is for sure - provincial cities are a very attractive platform for starting a business. And she needs to use it.

Video. 8 small town business ideas