How to pass a marketing interview. What do marketers ask in a Google interview? Companies focused on traditional marketing

“Greetings, dear reader of the blog about marketing. It's time to continue the series of articles for novice marketers. Last time, as part of this course, I focused on ways to find a job for all of us, our favorite position as a marketing manager. Today, we will talk about preparing for an interview for the vacancy of a marketer.

Preparation for an interview, in principle, is a necessary thing and in most cases does not depend on the chosen vacancy. However, a marketer is a position that requires not only knowledge, but also an originality of thinking, the ability to find non-standard solutions and a clear understanding of the basic processes. In this regard, a person without a certain potential is usually not taken to such a vacancy. And I'm not talking about experience now. I agree that experience is a necessary thing, but sometimes the desire and desire to acquire it is much more important.

So, we have already found and chosen interesting companies in which I would like to be responsible for marketing. They didn't forget to create the perfect resume, and even sent it to potential employers. The answer was not long in coming, and an interview is scheduled for tomorrow. Half the work is done, it remains to make a good impression and the work is in our pocket. However, for this impression to be really good, careful preparation is needed.

Preparing for an interview is key.

We study the employer. Once an invitation has been received, it is essential to dedicate some time to researching the employer. Perhaps, if we carefully analyzed it at the stage of choosing a company, after the invitation we should not devote much time to this study, but it is still necessary to refresh the memory. In the course of the study, we pay attention to the history of the company's development, its achievements and, in fact, the field of activity. It will not be superfluous to find reviews about the company. We pay very close attention to marketing activities potential employer, what methods of promotion are used in the market. The Internet is simply irreplaceable for this. Studying the external image of the company, do not forget to fix the questions that have arisen for a substantive conversation at the interview.

The main thing is to sleep. Get a good night's sleep before the interview. Even if the employer is in the house next door, and the interview is scheduled for three in the afternoon, it is still better to go to bed early. This is necessary in order to look cheerful and happy at the interview. And it doesn’t matter that later you will sleep at work, due to chronic sleep deprivation, the most important task is to make a good first impression.

This is seen off by the mind, and met by clothes. Even if the company where you were invited for an interview does not have a dress code (at least go in shorts), we simply have to appear in the classics for the first interview. So, in the evening everything should be ironed and polished to a shine.

Whiskers, paws and tail - these are our documents. This principle does not apply here. Documents must be prepared in advance. Copies of diplomas, certificates, recommendations and a couple of copies of resumes are mandatory. You can, of course, postpone making copies for the last 15 minutes before the interview, but where is the guarantee that the copier in the neighboring building will work. And no one has canceled the law of meanness yet.

Location orientation. Even if in geography at school there was a solid five. Even if you have the latest version of the GPS navigator in your phone. Even if you spent all your childhood with your grandmother in that area. Play it safe! Or, as detailed as possible (up to the number of poles, before turning), ask the staff member for directions. Or, even better, visit the company in advance. And it certainly does not hurt to lay at least 30 minutes plus the calculated time on the road (in case of force majeure). An example from life. Once I blew a pretty good job just because I couldn’t find the right house in a very familiar area and was late for an interview by 20 minutes. There I was told that because I didn't show up on time, the director went on vacation 5 minutes ago (he was supposed to be interviewing) and they approved another candidate.

Preparing for an interview, or what questions to ask.

Above I have given the key points of preparation for the interview. In fact, this way you can prepare for an interview for any vacancy. However, the vacancy of a marketer or marketing manager implies a certain attitude towards the company you are interested in. If the company is not interested, then you will not go to the interview (without extremes in life). And this attitude will be expressed by the questions that you ask at the interview.

No wonder I put employer research as the first point of key points. It is during the analysis of a potential employer that you should form certain questions. Below is a list of the most correct and important in terms of marketing:

• Who is responsible for the marketing department? The answers here may be a commercial director, a hired CEO, owner. Each has its own approach and tasks. For example, I have not yet met commercial directors who are happy to spend the company's money (their task is to save). The owner is also not a gift - he only has profit maximization on his mind (you can forget about experiments).
• What is the manager's attitude towards marketing in general? Also a key question. If the head of the company does not approve of any marketing ideas and believes that the marketing department is, in general, a useless fighting unit, but it’s just so fashionable (it’s unfortunate that there are still a lot of such managers in Russia), then there is a chance that your stay in the company will not be long.
• What does the word marketing mean in a company? I think there is no point in commenting. With this question, we want to understand what is expected of you as a marketer.
• What is the marketing budget? And does he exist at all? There is simply a big difference (including in the tools used) between marketing for 100 thousand rubles a year and 100 million per month. Are you ready to take on this responsibility?
• What marketing tools are currently used in the company? This is also extremely important to know in advance. Does your experience or willingness to learn match these tools? In the first month of work, your incompetence will definitely emerge (it, like many things, does not sink ). However, you will have time to make every effort to study this issue. Now, in principle, there is no shortage of sources of information. But the main thing is to know the direction of the search.
• What are the responsibilities of a marketer in a company? Here we just want to understand what will be entrusted to us, what the marketer should be responsible for and whether it will be interesting for us.

Perhaps these are the key questions that a marketer should ask at an interview. Naturally, no one excludes questions about the schedule, white salary and its level, benefits and the cost of the corporate pool. But this is all standard for any interview.

There is a subtle point, all of the above questions (perhaps, except for the first and last) are best asked to the leader. Firstly, he is more competent, and secondly, you can understand by his eyes where the truth is.

To be honest, I didn’t expect so much to come out, I hope I didn’t get tired of reading. At least, I tried to tell in as much detail as possible about the preparation for an interview for the position of a marketer. If you have any questions, I will be happy to answer them in the comments, write, ask. This is not the last article in the course of a young marketer, so I highly recommend subscribing to the updates of this blog (I described in detail how this can be done in this article). And that's all and successful marketing for all of us.

An internet marketer handles all online channels in a company. These are both performance channels (context, target, CPA) and content (social networking, blogging, email marketing). The task of an Internet marketer - generate demand for goods or services, increase brand awareness, generate sales.

A good Internet marketer, or, say, an ideal one, is able to analyze indicators, predict sales based on metrics. But at the same time, he can write an article for a blog or some online media about his product or service.

First of all, we need specialists who worked in online stores, services similar to us; Smart specialists often grow out of classifieds and online media. We usually search through social networks, Groups and communities.

In the interview, pay attention to the level of detail of the answers. If the candidate's story is superficial, it means that it is not a fact that he participated in the projects himself, most often it means that the tasks were given to subordinates / contractors for execution. Internet marketer is about numbers. I monitor how often a candidate uses numbers in their responses during an interview. If he says about the result “it turned out cool”, then this is definitely not our story.

At the interview, I like to ask: “What will you do if you have 5 tasks for the quarter, and the sixth one comes?” Bad answers: "I'll do five, as expected" or "I'll go to the management." Variant of a good answer: “I will find resources to do six tasks: outsourcing, additional budgets / hands, reviewing priorities together with stakeholders on current tasks.” We also give test tasks - they are schematic, do not require precise calculations, but they involve testing logic and knowledge.

Evgeny Bondarev, Digital Director at CIAN

Questions to ask in an interview with an online marketer:

• How did you start your career at Digital?
• Tell us about your first Internet project or task.
• What channels to focus on for b2b marketing? Which ones for b2c?
• How to set up contextual advertising? Brief the new employee.
• What budgets did you work with and through what channels did you distribute them? (per month)
• What are the key metrics in email marketing?
• How to convert CPA to CPC?
• What are the main differences between Yandex.Metrica and Google Analytics?
• What channels would you suggest for the LinguaLeo app and why them? For example, you can name any other well-known company.
• What trends of this year in Internet marketing do you know about?

Hello Alexander.
I'm telling you the story that I read.
One of Parkinson's laws states that it is necessary to select an employee for the appropriate position and draw up requirements in such a way that exactly as many candidates come to this position as necessary.
I quote an example:
"No older than 50, no younger than 20, and no Irish." This somewhat shortens the list of contenders. But still there are many of them. There is no way to choose one of three hundred skillful people equipped with excellent characteristics. We have to admit that the system is neven initially. There is no need to attract such a mass of applicants. But no one knows about it, and the announcements are made in such a way that thousands of candidates will inevitably respond to them. For example, they report that a high post has been vacated, because. the person who occupied him now in the House of Lords. They pay a lot, the pension is large, you don’t have to do anything, there are a lot of privileges, side incomes are huge, you don’t have to go to work, a company car is provided, you can go on a business trip at any time. The applicant must submit, when able, copies (not originals) of the three certificates. What will happen? By the end of the day, statements will be pouring in, mainly from the insane and from retired majors, endowed, according to them, with administrative abilities. it remains to burn them all and start over. It would be easier and more profitable to think at once. If you think about it, then the ideal ad will attract one person, and exactly the one who is needed. Let's start with the limiting case:
An acrobat is required who can walk 200 meters up a wire rope above a raging flame. You will have to go twice a day, on Saturdays - three times. The fee is 25 pounds per week. There will be no pension or compensation for injury. Appear in person at the Wild Cat 9 to 10 Circus.

The example, of course, is exaggerated, but the meaning is clear - only the applicant who knows how to do this and who will be attracted by it will appear. So you - compose your ad - for yourself - indicate a list of what you know and want and salary. And select the appropriate vacancies. The point is that you find an employer who needs just such an employee. As for the lack of experience, there are certainly employers who are ready to accept people without work experience. It is important that you somehow compensate for this lack, for example, you did not work as a marketer, but you know how to convince people around you. Or something else. There is definitely an employer who is ready to accept without experience, but quickly trained, sociable, purposeful, etc. Write a list of your qualities that you can offer and you will definitely find a job that suits you.

Often, a recruiter has to select employees for the company, about the positions of which he has the most general idea. How to select worthy candidates in such a situation and how to be guided by inviting applicants for an interview? In the material we will talk about the interview of a marketer, economist and analyst.

From the materials of this article you will learn:

here.

If it is necessary to select not a marketer, but an “advertiser”, the interview can be conducted in a similar way, however, questions on professional themes should be different. To clarify the issues, it is necessary to conduct a conversation with the head of the department in which the new employee will be employed.

Analyst interview

In an analyst interview, as well as in a marketer interview, you need to find out how high the level of professional knowledge applicant. This can also be done through professional questions. However, when preparing for an interview with a potential analyst for the firm, it is important to talk to the firm's expert on the subject and find out exactly what duties the analyst will perform. This is due to the fact that analytics is a wide field of activity and it is quite difficult for a recruiter to navigate it without outside advice.

Sample Professional Questions to assess the candidate's skill for self-presentation:

• Why did you decide to change jobs?
• How can you characterize yourself?
• Why are you interested in employment in our company?
• Where do you see your career in a year?

Economist job interview

Without additional economic education it is difficult enough to interview a candidate for the position of economist. Therefore, when preparing for this event, it is necessary to clarify the requirements of the employer regarding:

1. Applicant's Education(for example, higher economic and additional legal courses);
2. Tenure and work experience(for example, from five years to large organizations);
3. Last job(What are the reasons for dismissal and what was the responsibility).

If you have any doubts about the list of questions to ask at the interview, check with experts). Also regarding the interview of an economist, you can.