Event for businessmen. Business events in Russia and abroad. Business events organized by the company will be interesting and useful for both novice entrepreneurs and recognized leaders in their industry. Thematic exhibitions and b2b conferences

M Health Congress

March 5, 2019

In March 2019, the capital of Russia will host the fifth international event, the key theme of which is high technologies in healthcare. The participants of the event are leading doctors, lawyers, businessmen and developers of mobile technologies for healthcare. During the event, they will share personal experience, will present practical cases, discuss the main trends in telemedicine.

At the previous M-Health Congress 2018, we invited specialists from well-known international companies. Thus, the headliners of the congress were representatives of Yandex, IBM, State Duma RF and Mail.Ru Group.

Last year CEO Intellogic and founder of Botkin.AI Sergey Sorokin focused on two problems when integrating AI into the healthcare system:

• firstly, a large amount of data is needed to train neural networks;
• secondly, it is not clear by what logic the result of applying technologies is formed artificial intelligence for validation by physicians.

What has changed during this time will be discussed at the M-Health Congress in 2019.

Important issues that experts will touch upon will be the legislative aspects of telemedicine and how it can be implemented mobile technologies to the health sector. There will also be a traditional demo zone at the M-Health Congress, where visitors will see innovative medical developments.

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Conference "Internet of things"

March 27, 2019

In 2018, Moscow hosted the fifth conference dedicated to the promising IoT market, in particular, the use of new technologies in industry, transport, housing and communal services and trade.

23 experts from the CIS countries and abroad took part in the discussion of topical issues, including Assem Abdel Hamid Moussa from the Egyptian airline Egyptair and Lionel Ansier from the Belgian IoT Factory. The event was attended by 800 guests, and 20 projects took part in the annual Startup Battle.

In 2019, the international forum "Internet of Things" will be held in Moscow for the sixth time, bringing together developers of high-tech solutions, entrepreneurs and representatives of government agencies.

More information about the event is on the website.

AI Conference

April 9, 2019

A major conference dedicated to artificial intelligence technologies, machine learning and Big Data.

In 2018, AI Conference was held in Moscow twice - experts in the field of artificial intelligence read thematic reports, entrepreneurs and developers made new contacts.

The main direction of the latest events is the use of artificial intelligence technologies for business development. In the fall of 2018, 24 specialists spoke at the event - representatives of NVIDIA, Microsoft, X5 Retail Group and Yandex.

Also among the speakers was a representative of 1C-Bitrix Sergey Vostrikov. The expert spoke about the benefits of AI for business and presented real cases of how machine learning is used without big data.

AI algorithms for customer service, the effectiveness of chatbots and business processes with artificial intelligence are the main topics of the AI ​​Conference business event.

In 2019, the fourth conference on artificial intelligence will be held in the capital of Russia.

More information about the event is on the website.

Russian Gaming Week

June 6-7, 2019

The exhibition-forum dedicated to gambling and entertainment topics will be held in Moscow for the thirteenth time. This is the only international industry event in the CIS, bringing together the best specialists gambling industry. In 2018, the forum was attended by 1,200 people, and 20 exhibitors presented their products and services in the demo zone.

At the last event, the largest stands were presented by companies BetConstruct(provider a wide range software solutions for gambling), eGamings(solutions for online casinos), Slotegrator (software products for online casinos) and GREENBET(technical solutions for betting).

As part of Russian Gaming Week, the latest legislative initiatives and new trends in the gambling business are being discussed. Industry experts also evaluate the working methods used in the gambling business and the impact of new technologies on gambling and betting.

The key speaker of the conference was Andrew Pearson, president and founder of Intelligencia Limited, who lives and works in Macau. He spoke about the use of artificial intelligence to analyze the customer base of betting shops and casinos.

Entrepreneurs and developers at Russian Gaming Week communicate with colleagues, exchange experience and establish new business connections.

More information about the event is on the website.

VAPEXPO Moscow

December 7-8, 2019

The largest international vape event in the CIS has been held twice a year since 2015. VAPEXPO Moscow brings together industry representatives and vapers, helps to establish business connections and make brands more recognizable, as well as to address the target audience directly.

Last time, VAPEXPO Moscow visitors had a rich program:

• The World Series of Vaping - cloud chasing championship with a prize pool;
• Vape Tricks Battle — steam tricks contest with a prize fund;
• Dance Show and DJ Sets;
• all kinds of giveaways and competitions.

Traditionally, the exhibition is held simultaneously in two formats: a b2b day for entrepreneurs and a bright show program for bathers. The entire vape community of the country gathers here, and every year there are more and more guests and participants (33,000 m² of the exhibition area, 900 participants, 43,000 visitors over the entire duration of the event).

In 2019 VAPEXPO Moscow will be held for the ninth time. And the event will be even bigger!

More information about the event is on the website.

Business events organized by the company will be interesting and useful for both novice entrepreneurs and recognized leaders in their industry. Thematic exhibitions and b2b-conferences with the participation of leading industry experts keep participants up to date with the latest news and market trends.

If a company operates in the b2b sector, business events are indispensable. Listening to other speakers, speaking on your own, arranging your own events, you can achieve several goals at once.

Zhamilya Kameneva,

Business Development and Marketing Director at Konica Minolta Business Solutions Russia

In this article you will read:

• How many customers can get after one report
• How to work with the target audience when conducting business events
• How to select clients at an industry exhibition based on reactions to trigger topics
• How to hold 50 meetings with target customers in two days at an event

Conducting business events - common practice in business world. For ourselves, we single out four tasks of participation and conduct. The first is to present the company on the market, distinguish it from competitors, increase brand awareness and solutions. The second is to collect contacts of potential customers. The third is to push those customers with whom negotiations are already underway to make a decision. Fourth - to increase the level of expertise and recognition of employees, to conduct their "personal branding".

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By speaking to a professional audience, the company's specialists are gaining and maintaining a reputation as experts in document management and printing solutions.

Business event formats

For lead generation, we use only offline events, because it is impossible to present equipment and communicate with each of the participants at online conferences or webinars. There are several offline options for participation, all of them are presented in the format of sponsorship packages with different costs and content.

Work at the stand and performance. We rarely become general sponsors: this additional expenses. We choose the option of supporting a thematic session with the ability to install a stand. The work of employees at the exhibition is complemented and enhanced by the speaker. If the visitor is interested in the equipment, the performance confirms the expert level of the company. And listeners who learned about the company and products from the report, on the contrary, can then communicate with employees at the stand and find out the details. During the year we participate in 10-15 events of this type.

The organizers also provide additional opportunities - for example, getting to know participants with whom it is otherwise impossible to get in touch due to high rank or secrecy. So, at a regional event for a sponsorship package in the amount of 100 thousand rubles. we set up a small stand, and our speaker spoke in one of the main sections. The organizers arranged meetings for us with more than 50 potential customers right at the exhibition. In two days, we held negotiations, the total amount of potential contracts for which reached 10 million rubles. (transaction amounts are estimated after clarification of customer needs by the sales department).

Performance. Experts and top managers of the company become speakers of conferences, participants in round tables. The topic can be both highly specialized and extended: “How to integrate electronic document management with office printing equipment” or “What are the prospects for an outsourcing approach”. A successful performance provides the company with 90% of success at the event. We measure performance by evaluating the number of new contacts and potential deals. Successful experience apply further.

• Business partnership: what you need to know so that you are not set up

For example, in St. Petersburg every year a conference of IT directors of large federal and regional companies is held. In 2015, our speaker's speech was included in the top four most interesting ones, according to survey participants. With ten of them we started negotiations, which in the future lead to contracts. The cost of the event amounted to a little more than 200 thousand rubles.

Delegate Participation. Sales managers systematically attend specialized conferences and business forums as listeners. Talking with other participants on the sidelines and during the official part, they get acquainted with representatives of companies - potential clients.

Expert participation with a speech. Expert participation is usually free of charge for the speaker and the company. The main condition is an analytical presentation without overt or covert advertising of the organization.

How to organize your event attendance

An employee of the marketing department is responsible for the action plan. He keeps track of trade shows and conferences, reviews the results and effectiveness of participation over the past years, discusses options with the sales team, and ultimately forms the annual event calendar and budget.

The calendar is kept up to date on the corporate portal. It can be adjusted throughout the year. Lists of registered participants of each event are also posted on the portal. Salespeople look through the list and decide for themselves where to go: for example, they see a company among the participants that they have been “hunting” for a long time.

• How to set up a trade show display to stand out

No one is required to attend conferences, but all managers do. They focus on how much each of them needs fresh contacts, new leads. Managers select events, then submit an application to the marketing department. The visit is paid from the marketing budget. Then managers enter the results into CRM and write a report in any form - for the immediate supervisor and marketers.

It indicates who was present at the event, what topics were covered, whether the audience was targeted, whether it is worth looking for clients there, whether the organization is thought out. It is obligatory only to visit the company's own events - for managers responsible for sales in this area.

Holding business events: what to choose

To understand which business events the company needs to organize, we focus not on scale or prestige, but on the target audience. We also take into account the composition of the participants, and what kind of employees these companies are represented by.

Association events. First of all, we pay attention to the events held by associations of CIOs. In our case, these are Global CIO and 4CIO1, as well as regional CIO clubs. They organize conferences for 100-250 people, thematic seminars and round tables for several dozen participants. But the degree of match with the target group is more important than reach, and the number of opportunities is more important than the number of listeners.

It is the CIOs the target audience, they usually decide to buy our services. Other companies may consider association conferences financial directors, Association of HR Directors, Association of General Managers of Russia and other communities. Many do not pay enough attention to the activities of associations, and this reduces the chances of reaching the target audience. In 2015, we attended ten such events and will continue our cooperation in the future.

1 From English. chief information officer - director of information technology.

Industry and thematic events. The company sells, among other things, specialized solutions for banks, educational institutions, energy sector, oil companies. Therefore, salespeople and experts attend industry and thematic events. They are held by independent organizers and industry communities: the Association of Russian Banks, the Association shopping centers and etc.

At industry events, communicating with potential customers, we present solutions that take into account the specifics of the industry. For example, for universities, three basic needs in the field of document management and printing can be formulated:

• internal administrative document flow;
• printing and scanning on demand for students;
• additional printing teaching materials(manuals, etc.).

Knowing this, at events for universities we talk about the possibilities of creating our own department of internal printing, which will solve these problems.

Media events. Business forums and conferences are also held by business media (RBC, Vedomosti) and IT publications (PC Week, CNews, Comnews, Open Technologies, etc.). These events are usually well organized and attract experts. Our company participates in them more to improve the brand image than for the sake of lead generation.

How to weed out useless contacts when organizing a business event

Developed communication skills help to establish strong contact both in work at the stand and in communication with the audience.

Contact at the exhibition. We send experienced sales managers to the booth, who know how to maintain a balance between activity and unobtrusiveness. Excessive pressure irritates the interlocutor. The conversation at the exhibition does not last long, and managers have to make a good impression in half a minute, make the interlocutor want to learn more about the company and at the same time understand whether the client is the target and whether it is worth spending time on him. Those who speak out of curiosity should not be "taken into circulation". To distinguish target customers from other visitors, managers monitor the reaction to trigger phrases.

In a brief conversation at the booth, salesmen mention "print quality", "new features", "cost per print", "low cost Supplies"," wear of the main components of the equipment. If the interlocutor misses everything, this is definitely not the target client. If one of the topics arouses interest, makes you show emotions, then the contact should be deepened.

Another technique: if the visitor looks interested when the employee demonstrates the capabilities of the equipment, the sales person stands behind the guest's shoulder. It keeps track of which parts of the machine the visitor looks at, which buttons they press, which functions they test. So you can find out if the interlocutor understands the subject and what features of the machine are useful for him.

• Exhibition of industrial goods: how to increase the customer base by 30%

At the exhibition, the task of salespeople is not to bring the maximum number of business cards - it is necessary to start communication with those who are most likely to sign a contract later. At the first contact, there is only sustained interest. We are not talking about a sale or presentation here, for this the exhibition is too noisy, there are many distractions. The presentation and a detailed description of the products should be postponed until a meeting in the office, where there is a showroom.

Contact at a club event. At business breakfasts and other relatively informal meetings, it is easier to start a dialogue than at conferences. But in all cases, we preview the lists of registered participants and select the most promising ones for cooperation, with whom we will establish contacts in the future.

Conducting business events

Such events help to develop relationships with existing customers and attract new ones. We have developed several formats. For example, to promote print outsourcing services, we host business lunches called OPS-Lunch 2 .

First, a representative of our company talks about the product, then the customer gives an example of implementation. For clients, this is an additional opportunity to prove themselves as experts in their field. professional community. It is interesting for them and get new ideas during the discussion.

2 From English. optimized printing services - optimized printing services.

The audience is usually collected by sales managers. If the direction is new or we want to expand client base, we order the involvement of professional associations - the same ones that organize their own events. Each of them has a fixed cost of attracting customers and its own database of contacts.

According to our assignment, an initial selection is made: 100-200 contacts are usually offered for an event for 20 people. Then the sales team determines priorities, selects 50-60 people from the proposed candidates and invites them, and as a result 20-30 visitors come.

If the events are dedicated to the features of the equipment, then we hold them at the company's office in the showroom, since a lot needs to be shown "live". For example, such a topic as color quality cannot be covered only in theory. Speakers are experts and existing clients.

Results of business events

To evaluate the effectiveness of spending the marketing budget on holding business events, we make sure that the cost of participation or organization does not exceed 5% of the amount of sales for transactions that began with contacts at events. For every ruble spent, you need to get 20 rubles. income. Approximately 5% of customers in the history of interaction have participation in our events, and we plan that this figure will increase.

• Participation of the company in the exhibition: the algorithm of preparation in 9 steps

If we evaluate the effect in terms of the number of new customers and potential transactions, then at someone else's event, the manager who participated as a listener meets 10-15 people who can turn into customers.

At the company's own event with 30-40 guests, five or six of them reach the stage commercial offer if they are new customers. If the clients are old, then one or two buy equipment directly at the event or immediately after it. If we talk about existing customers, then the share of successfully completed transactions can reach 30-40% of the number of invited participants.

Information about the author and company

Zhamilya Kameneva Graduated from the Moscow State Forest University, received an MBA from the MIRBIS School of Business. She worked at Orange Business Services, in the marketing department of VimpelCom, and headed the marketing department of the directorate of Samsung Electronics Rus. Since 2015, in his current position.

Konica Minolta Business Solutions Russia. The Japanese corporation Konica was founded in 1873. In 2003, it merged with Minolta. supplies comprehensive services and digital printing solutions for corporate and production environments. Representation in Russia - since 2000, located in Moscow. There are over 100 people on staff. Official website - www.konicaminolta.ru

Business events are events of a special level, which, like all others, pursue certain goals.

Every year there are many such events around the world. The organization and conduct of this is united in general scope services and is called MICE. This abbreviation consists of four different areas, which are united by a common customer focus, and these are corporate clients.

To hold these events around the world, business centers, conference rooms are being created (many large hotels and hotels have similar ones) and so on. All this is combined into a common infrastructure and is developing every year.

Such events are organized by companies to attract partners and public opinion to the company itself, to the range of its products and services. Such events can become a very significant event and attract the attention of large masses.

In order for a business event to be successful, you first need to clearly and accurately define the goals of your project. To approve this decision with all participants in the preparation of this business project. Determine the composition of the invited participants and the venue for this event. If public participation is more important in your event, then raise the issue of media coverage of your event.

Clearly work out the program at all stages: opening, official (main) part, closing, unofficial part, and so on.

Examples of business events are business meetings, conferences, business seminars and other business events that are aimed at business conversation with clients and partners.

Holding business events

The market for business events is constantly evolving and expanding. There are many new venues for holding such significant events. Russia has long since reached a common level with world leaders. Today, business events in Russia can be held at the highest world level. Moreover, this statement applies not only to Moscow and St. Petersburg. Today, successful and vibrant business events can be held in such cities as Kazan, Yekaterinburg, Sochi and many others.

For such events, it is better to choose a suitable contractor. Preparing and organizing a business event requires care and careful approach. The executing company not only has to do everything “written”, but also help to form the goals and directions of the business event for the customer company. Such work requires extensive experience in the business events market, both in Russia and abroad.

Acts as an organizer of business events, both in Russia and around the world. Our company will help to create and hold such an event anywhere in the world. We are a reliable and attentive assistant in your business projects - this is confirmed by many of our clients and created programs! Create an application and our business project manager will contact you and help you at all stages of creating a program and organizing your business event.