Email delivery. Email and SMS mailing services. Sending emails via your SMTP server

12.04.2020

"Subscribe to the newsletter!" - yell pop-up windows on information sites. No wonder they scream, because each subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.

That's only if you run new project, a problem may arise - letters need to be sent somehow. Do not sit down yourself and do it manually!

No, you do not need to bother yourself with such routine work. Because there are special services for mass mailings.

There are a lot of them, and today we will introduce you to the ten most popular. Let's dwell first of all on the tariffs of each, but a detailed analysis of the features and benefits is a topic for another article :)

Mad Mimi is a simple service for creating, sending, sharing and tracking emails on the web. Founded in 2008.

More than 40 million emails are sent from it daily.

The service offers 4 tariff plans:

Forms, templates, letter design themes are available. Mad Mimi uses SSL to protect the transmitted information - this is the same technology used by banks and large electronic stores to prevent eavesdropping, falsification or forgery.

Without exaggeration, the most popular service is primarily due to pleasant tariffs. It has been operating since 2001 and is trusted by more than 12 million users.

The Russian-language version of the site is lame, so it's better to contact here if you have at least basic knowledge of the language.

If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month for free.

Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.

Streamcontact is reliable: email will be delivered at the required time without delay.

Using the service, you can schedule mailing lists, create new ones, test before mailing, track targeted mailings, send messages automatically.

Domestic mailing service, founded in 2002. It is very popular among small and medium-sized businesses in Runet.

Service rates are quite reasonable:

Provides a visual editor, detailed statistics, full subscriber management, automatic mailing, polls and testing, and many other useful features.

Domestic project founded in 2008. UniSender allows you to make both email and SMS mailings, set email chains, embed social network buttons in the mailing list.

Service rates are very democratic:

For mailings from 50,000 contacts, the conditions are discussed individually.

Single platform for emails, SMS, push notifications and transactional emails. The service is easy to use, suitable for solving most of the standard tasks: send an e-mail newsletter, available for viewing, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.

Despite the rapid development of advertising and marketing technologies, the way to communicate with customers through mass mailing Letters remain a very effective business tool. The easiest way is to send emails to e-mail, for example, mailing via mail ru .

Log in to your mail account at mail.ru, press the "Write" button, fill in the "To" field with a list of addresses (click the checkmark).

Further, everything is even simpler - enter the subject, write the text of the letter, draw up a signature and press the "send" button.

After that, the message goes to all the marked recipients. For the best design, there are buttons above the text field. With their help, you can change fonts, add postcards, change your signature, etc.

Despite the apparent simplicity, novice users often complain that their letters often do not reach the addressee or end up in spam. Professional programmers and marketers voice the reasons and explain how to properly prepare letters for sending and set up mass mailing to mail.ru.

Before mass mailing, IP and the domain need to be “warmed up” - increase the number of letters gradually, since large information traffic from an IP that does not yet have a reputation can lead to its entry into the spam filter databases. This will also block the email.
When sending a letter, you need to be 100% sure that the client has the specified mailbox. If more than 5% of all email addresses in your mailing list are not valid (do not exist or are not used), this can lead to a complete blocking of the entire mailing list.
It is very important to provide an opportunity to unsubscribe from the mailing list in the text of the letter, otherwise users who are not interested in it will use the "spam" button, which will eventually lead to your blocking.
It is preferable to use Domain Keys Identified Mail (DKIM) authentication. This authentication method will ensure that all your mailing lists have a consistent reputation.

Mile agent who is not 007

This is a program for audio / video communication and instant messaging online. It exists in two versions - tied to the mail page, or it can be installed separately on a computer. It allows you to send short free SMS. Convenient if client base small, otherwise meaningless, because each number will have to be entered manually.

In the lower right corner of the account page there is a narrow strip, click on it, a window with contacts appears, click in the lower left corner of the cloud with the inscription sms, another window appears with the name "Send sms". We enter the text and the phone number, or the name of the contact, if you enter a name, make sure that the number was previously entered in his account, click "send".

This method is suitable for short notices or congratulations to customers.

"Trojan horse" mail ru updater

The first thing you will see when you enter the phrase “mail ru updater” into the search engine is endless rows of links with answers to the cries of the soul “how to remove the updater from mail ru”, “I can’t clean it from the registry”. Experienced users are already aware that this is a pig in a poke or a real Trojan that, without your knowledge, delivers something to your computer and shamelessly steals any available data.

Pros and cons of mass mailing through the Mail ru service

Let's consider objectively the positive and negative sides that mass mailing via mail gives us.

Pros:

quick start, you don’t have to search and understand a lot of services for sending letters;
even a beginner can send a newsletter in this way;
mailing is potentially free.

Minuses:

there is no way to automate mailings at certain hours or with certain promotions;
you cannot know for sure whether your message will pass spam filters;
most of the functions that are important for business, earnings, such as auto funnels, series of letters, advanced statistics, emails by event, integration with landing pages, telephony, CPM, etc. are not available;
to send SMS, you will have to use and learn the subroutine agent on the page or install its independent analogue on the computer.

The maximum number of recipients in a letter is 30. There are also restrictions on the speed of sending letters from mail.ru and limits on the number of letters. Learn more about limits.

How to bulk send emails via mail ru from a computer

There are special programs, their general algorithm is simple - we launch it, and once we create an action record (there is a corresponding button) as a template. At the same time, we open the page with mail, enter all the necessary addresses in the field, form the text and press the “save” button before sending, the template is saved. A file is being formed, opening which for the second and hundredth time, we can send a prepared template to a large number of clients by pressing one button without going to the mail page. The text of the message can be changed, the address list will remain the same.

Programs for mass mailing letters from mail ru mail are of the same type in the basic design, there may be only small nuances in additional "bells and whistles" for design. All of them are created in the form of a step-by-step guide, it will not be difficult to figure it out, you can download any.

The only thing worth noting is packages from the Email or Atomic Marketing Studio type - it contains three programs, each of which allows you to create a mass mailing, checks addresses for the reality of existence, and also makes it possible to generate automatic responses or notifications. Convenient three-in-one tool.

Using programs, the probability of getting into spam lists is many times higher than when working with services.

Alternative bulk mailing services

Services are orders of magnitude more convenient than the best software and standalone services. Consider the leading leaders.

Allows both email and sms mailing. The service is paid, the cost depends on the selected service package, you can check the prices on the website. Unisender uses a constructor for professional letter design, with its help you can download databases from excel, as well as set the start time for mailing.

Pros:

professional design of the content of the letter;
ease of use of the database;
scheduled launch;
the ability to check the domain in spam databases;
convenient form of reporting.

Minuses:

the cost of sending one letter with a small client base.

A very large mailing service and not only, it is notable for the fact that it has its own API, which facilitates the integration of its services into projects. It is possible to connect SMTP service. Quite an interesting service with the ability to choose the design of the text of the letter from ready-made templates.

Pros:

good technical integration capabilities, there is an API;
many ready-made templates for all occasions;
an abundance of additional tools (SMS, split testing, etc.)

Minuses:

it is not free, although it is possible to send up to 15,000 letters per month for free (it is necessary to check on the site, as conditions may change).

Pros:

a fairly young service for which every client is important;
free mailing to a small customer base.

Minuses:

a meager set of technical characteristics;
no editor, preinstalled themes;
there is no API for integration;
less clear statistics.

A relatively new service that specializes in providing an extended set of marketing services. There is a convenient editor, a lot of ready-made templates with adaptive design. Disappointing absence free version for beginners, however, there is a free version for 30 days with a base of up to 250 people.

Pros:

provision of a wide range of services;
good technical base for keeping statistics.

Minuses:

above average prices, aggressive payment policy;
does not have its own API, which may lead to the complexity of full-fledged "native" integration;
no sms.

An interesting service that provides a "full package" of mailing services. It has a convenient mailing content editor, a lot of mailings, as well as a built-in photo editor.

Pros:

b free up to 1000 subscribers;
has a "complete set of young fighter" on board.

Minuses:

Pros:

free mailing with a small client base;
convenient API and the ability to integrate into any project;
all types of mailings, a convenient system for monitoring and viewing statistics;
intelligent editor and many templates.

Minuses:

a minimum of functionality sufficient only for the simplest tasks.

Total

After analyzing the pros and cons, it can be noted that sending letters through mail.ru is carried out mainly manually and has additional problems, such as possible espionage from the updater. It is more convenient for any businessman to work with safe automation. Mass mailing method [Total Votes: 5 Average: 3.6/5]

Is your business directly connected to the Internet? Then you probably have already faced the task of launching e-mail newsletters for customers more than once. It is with the help of it that you can convey the necessary information to the client, and most importantly, notify about discounts, promotions or innovations.A letter to the client's e-mail box is one of the most convenient and practical methods of communicating with users on the Web. . Of course, manually sending letters to each client separately is very time-consuming and difficult. Therefore, special services have been developed to solve such problems. You have probably already read the material on our blog, this article will help you carry out mailing to customers and make it as successful as possible. But do not allow your letters to be perceived as negative, this will negatively affect the reputation of your company.

Learn more about 9 popular E-MAIL mail clients.

In this article, we will consider the most popular and practical services for sending letters. Let's get acquainted with their functionality, interface and pricing policy. I hope this collection will help make your newsletter even more successful and faster.

So, the article presents the following services for mailing:

In order to choose the most effective service for your business, you first need to decide on several criteria:

what frequency of mailing do you need;
what subscriber base do you have;
do you need letters with HTML elements or are you ready to use suggested templates;
whether there are analytics capabilities and integration with Google Analytics;
the budget you are willing to spend on using the service.

In order to choose exactly the service that will be the ideal solution for your business, you need to test several of them. In addition, most of the presented list have a free period or free tariffs, which will help you make your choice.

The unchanging tool and the main medium that helps in email marketing is the email marketing service.

It is in them that you can create, configure and send letters to the subscriber base. In this article, we have compiled a rating of services and programs for mass sending letters to email so that you can choose the most convenient and profitable for yourself.

Get down to business!

Every entrepreneur or email marketer has their own set of criteria by which they select the perfect email marketing service.

We have compiled the top services according to the following criteria: free trial version, ready-made templates, statistics and click map.

3.

Carrot Quest

This is a service for communicating and managing users based on their behavior. It combines several tools at once: eCRM, online chats, push notifications, pop-up windows, web analytics and email newsletters. Let's take a look at the last one.

CarrotQuest positions itself as a tool that increases business efficiency through detailed data about each subscriber.

Of the benefits - deep segmentation of the user based on his activity and behavior on the site.

In addition to standard analytics, the service monitors the impact of mailings on conversions and purchases. It also builds a funnel with stages: opening → going to the site → achieving the goal.

Interface

The trial version lasts 14 days. Paid tariff starts from 1000 rubles. and depends on the number of site visitors.

This is inconvenient for those who need only an email marketing service, and not a comprehensive business tool.

Pros :

Advanced segmentation and deep analytics;
Block constructor and HTML editor;
Personalized trigger emails;
Collects emails from any form on the site, even if the visitor did not confirm the sending;
A/B testing.

Minuses :

Heavy setting of the service and its integration with the site;
Not enough integrations with CRM systems;
Inconvenient pricing.

By the way, we have already done a detailed review about this service in the article, so I highly recommend reading it.

4.Mailchimp

mailchimp

It contains all necessary tools to create, manage and track emails. The service has a convenient and simple interface that you can quickly figure out.

Mailchimp provides advanced analytics. It shows the percentage of opens, bounces, clicks, audience growth, subscriber engagement by country, etc.

From interesting reports: comparing the effectiveness of campaigns with other mailings in Mailchimp from your business area.

Interface

It also includes income statements. The service integrates data from your site and then analyzes which of the subscribers went to the site and what target action they performed.

Mailchimp has a great free plan: 12,000 emails for 2,000 subscribers. This is a great plus if you have just started collecting email database. But already paid tariffs are not so profitable and range from $10 to $199 per month.

Pros :

Favorable free tariff;
More than 100 thematic templates with user-friendly design;
Integration with Google Analytics, 872 CRM, CMS systems and social networks;
Transactional and trigger emails are sent using the API. If you do not have a programmer, the service will provide the services of its specialist;
A/B testing;
Advanced analytics and click map;
Spam check.

Minuses :

Interface language and technical support only in English;
When you add your own template, you can edit it only in the code editor;
Sometimes the capital letter in groups is changed to lowercase.

5 Unisender

Unisender

It is easy and intuitive to deal with setting up campaigns. But if you have any questions, the service offers a paid consultation or marketing services.

Unisender has a handy email builder with 80 responsive templates. And integration takes place with 42 major CRM and CMS systems (for example, WordPress, Bitrix24, Joomla and 1C).

Interface

On the free plan, you can only send 1,000 emails with a base size of 100 people.

Also, in the “Rarely” tariff, the fee is taken from one letter (0.31 rubles). The price of tariffs starts from 628 rubles. per month.

Pros :

Russian interface and support;
Statistics on 36 indicators and a click map;
A/B testing;
Integration with Google Analytics and Yandex.Metrica;
Trigger and transactional emails are sent via API. To do this, you will need a programmer, a service additional services does not provide.

Minuses :

When registering for a trial period, the service asks for a bunch of personal information;
Sometimes templates move out;
No spam check.

6. Aweber

Aweber

The service positions itself as a convenient tool for small and medium-sized businesses. It has many advantages, for example, it allows you to segment the database by actions on the site.

Also in the service you will find 700+ templates adapted to mobile devices. And the gallery contains 3000+ stock images.

Interface

There is no free version, instead the developers offer a trial period of 30 days. Rates range from $19 to $149 per month.

And if your database has more than 25 thousand subscribers, then you need to contact the administration to calculate the cost. But in this service there are no restrictions on letters on any tariff.

Pros :

700+ ready-made templates;
Trigger and transactional emails are configured using the API and your programmer;
Click statistics and revenue graphs;
Subscriber activity tracking;
Integration with Google Analytics and 1000+ systems;
A/B testing;
Spam check.

Minuses :

Interface language - only English;
For the trial period, you need to enter personal data, details bank card and 1 dollar;
There are only two conditions for automating emails: by subscribing to a newsletter or by assigning a tag.

7. Sendsay

sendsay

You can “target” with different letters for certain groups of subscribers: by city, age, interests. Also send emails with product of the week, new arrivals, etc.

Interface

Sendsay is part of the Subscribe.ru mailing list service. And this means that letters from the service reach the recipients and very rarely end up in spam.

On the free Start plan, you can send up to 1000 emails per 200 subscribers. Paid subscription per month starts from 750 rubles.

Pros :

A service specialist helps with integration with CMS and CRM systems;
Click statistics and follower activity tracking;
A/B testing;
Spam check.

Minuses :

Inconvenient interface when working with templates, of which there are only 39;
Long moderation of letters, up to one day;
Support may take a long time to respond.

8. Sendpulse

Sendpulse

Mailing service with a user-friendly interface and fast moderation of letters. One of its highlights is Artificial intelligence SendPulse.

At the same time, the service reacts to the activity of each user: it determines the time when he most often opens letters, and the communication channel he is used to.

Thus, SendPulse sends repeated mailings taking into account these two parameters.

Interface

There is also a click map, a graph of subscriber activity by day, and error statistics.

As for the free plan, you can send up to 15,000 emails per 2,500 subscribers per month. Paid tariff starts from 496 rubles / month.

Pros :

130+ free templates with different design;
Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
Favorable free tariff;
Integration with Google Analytics and Yandex.Metrica;
A large catalog of integration with scripts for online stores, CRM and CMS systems.
Campaign statistics and click map;
A/B testing;
Spam check.

Minuses :

Sometimes personal templates move out, but support helps to solve the problem.

9. eSputnik

eSputnik

This is one of the most flexible email distribution services on the Russian Internet, which is especially suitable for online stores.

If you decide to switch from another tool to eSputnik, they will help you with this. Of the highlights - blocks with dynamic data.

Their content changes depending on the data of the subscriber to whom the letter is sent. So, for example, you can send “Abandoned View”, “Abandoned Cart”, etc.

The service generates product cards. In the blocks with products, you only add a link to the product, and eSputnik inserts it into the email itself. The tool also has advanced segmentation.

You add any fields in the contact profile, such as how many purchases the subscriber has made.

And in order not to annoy customers with letters, use the “Anxiety level” function and set the desired value.

Interface

The first 2500 letters to 500 contacts are sent free of charge. The subscription fee starts from 500 rubles. eSputnik also offers a subscription fee: the user pays 0.125 rubles for 1 letter.

Pros :

Wide functionality for online stores;
Interface and support in Russian;
Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
Integration with Google Analytics;
Integration with other sites and services via API and Zapier;
Campaign statistics and click map;
A/B testing;
Spam check.

Minuses :

Few ready-made templates. Development of individual templates for an additional fee.

10 Estismail

Estismail

An email marketing service that specializes in automated bulk emails.

It has flexible subscriber segmentation: by geography, age, gender, interests, activity, position in the sales funnel, etc.

The service also has two plugins built in: Glavred (checking for stop words and matching information style) and SpamAssassin (checking for spam words).

Interface

On the free plan, you can send an unlimited number of emails to 250 contacts. Paid subscriptions start at $10 per 1,000 contacts.

Pros :

Interface language and support in Russian;
Advanced personalization and segmentation;
High email deliverability (99.8%);
Ready-made banners and templates, as well as their import from other services;
Detailed analytics of mailings with a graph of the time of opening letters;
Integration with Google Analytics and Yandex.Metrika, with social networks, CRM and CMS systems via API;
A/B testing;
Spam check.

Minuses :

Non-obvious interface, some functions can not be found immediately.

11.Mailerlite

Mailerlite

The service is designed for freelancers, bloggers and small businesses. It is simple in design and easy to understand even for a beginner.

One of the features of the service is automatic re-sending. If the subscriber did not open the letter, then after a while it is sent again, but already modified. According to MailerLite, this increases email open rates by 30%.

There are also separate statistics for each subscriber and his activity, which is very convenient.

Interface

On the free plan, you can send an unlimited number of emails per 1,000 subscribers.

The paid plan starts at $10. But if you have more than 50 thousand subscribers, then the price is calculated individually.

Pros :

Interface and support in Russian;
Support responds quickly (up to 5 minutes) and helps to sort out problems;
Although there are only 21 templates in the service, they are with a nice design;
Transactional and trigger emails are adjusted via API;
Statistics for each letter and user separately;
Heatmap and integration with Google Analytics;
A/B tests.

Minuses :

Frequent problems with servers, because of which the site is down, then letters are not delivered;
Few integrations (46), especially with CRM systems;
No spam check.

12. Campaign monitor

Campaign monitor

Another service whose clients are 200,000 small and medium-sized businesses. Despite the fact that there are only 53 templates in the service, they all look stylish and adapt to any device.

The problem with HTML templates is that you often have to make them yourself using less attractive fonts.

Subscriber segmentation is similar to the GetResponse service. In Campaign Monitor, you also create segments and exclude or add them when you submit.

Interface

But there is also a fly in the ointment: data is not automatically imported from your site. They have to be collected either through the Getresponse subscription forms or through the API.

First, they are loaded into one group, and then you add them to the automation. And so every time when there are new subscribers.

On the trial version, you can create a campaign and send emails to only 5 subscribers. The service costs from $9 per month.

Pros :

Nice ready-made templates;
Integration with CRM and CMS and other systems for e-commerce;
Integration with Google Analytics;
Flexible segmentation;
Email tracking and analytics;
A/B testing;
Spam check.

Minuses :

Interface and support completely in English;
An inconvenient free version that does not allow you to evaluate all the features of the service.

13.Vertical Response

vertical response

This service is especially suitable for those who add a lot of pictures to the letter. The image editor has ample opportunities: playing with contrasts, saturation and focus, adding stickers, etc.

Thus, you do not need to go to separate application for image editing. All in one place.

But the service also has a weak point. When you import a list of subscribers, not all user data will be loaded, as there are no required fields.

This is reflected in the segmentation. For example, an online store will not be able to send emails with offers only to women.

To do this, you will have to separately upload the lists of women or men, and then import them into the service.

Interface

On the free version, you can send 4,000 emails to 300 contacts per month. The minimum cost of the tariff is $11 per month with no limit in letters.

Pros :

Functional image editor;
Automated repeat emails;
Implementation of trigger and transactional emails via API;
Integration with Google Analytics and with 31 systems (Salesforce, Zapier, WordPress, etc.);
Email statistics and click map;
A/B testing.

Minuses :

Inflexible segmentation;
Many templates, but they are with a simple design.

14. Benchmark Email

Benchmark Email

Service with a convenient and intuitive interface. It offers 400+ modern design templates that adapt to any device.

The text editor needs work, it has few fonts and Header 1 is missing.

There is also little functionality in the picture editor, for example, you will have to resize images in a third-party application.

Interface

All in all, Benchmark Email has all the standard features for email marketing. But they are not as deeply thought out as other competing services.

But the tool has an advantageous free plan, where you can send 14,000 letters to 2,000 contacts per month. The paid package starts at $14/mo.

Pros :

Convenient interface;
400+ neat templates in modern design;
Profitable free version;
Database segmentation and automation by triggers;
Standard mailing statistics;
Integration with Google Analytics and 300+ systems, applications and social networks;
A/B tests;
Spam check.

Minuses :

Interface and support in English;
The text and image editors need to be improved.

15. Madmimi

Madmimi

A tool for small businesses with competitive prices compared to other services. The interface is very simplified, as is the functionality itself.

Templates are limited to just choosing a color, but the block designer has ample opportunities to create your own template. You can also order it from the authors of the project.

Interface

The service does not have the ability to segment the audience or view advanced email analytics.

But letters sent from Madmimi do not end up in spam. The service is suitable only for those who need to create beautiful letters. The authors of the project are aimed at this niche.

On the free plan, you can only send emails to 100 subscribers. The plan starts at $10 per month.

Pros :

Block constructor;
Service specialists are ready to help with setting up the API for trigger and transactional emails;
Reports on clicks, opens and engagement;
Integration with Google Analytics;
Spam check.

Minuses :

Interface and support in English only;
The service is easy to use, but it has little functionality;
Does not provide an opportunity to conduct A / B testing;
No heatmap.

16. Email Mailer

email mailer

The advantage of ePochta Mailer is that it has no limits on the number of subscribers.

This distinguishes the program from web services, where the tariff depends on the size of the base.

In general, the analytics is deep, but the separation of statistics from the main program is inconvenient.

Interface

The cost of ePochta Mailer is 2,900 rubles. When updates are released, the user pays for switching to new version. Before you buy the program, you can download a demo version for free.

Pros :

Interface and support in Russian;
Text and HTML editor;
Ready templates;
Spam check;
Integration with other services via API;
Integration with Google Analytics and Yandex.Metrica.

Minuses :

The interface is simple and clear, but it seems that it was developed back in the 90s. Templates give the same impression;
Compared to web services, segmentation and automation is not deep;
Many complaints about the work of technical support;
Separation of analytics and email settings into two different programs.

17. AMS Enterprise

AMS Enterprise

Another email marketing program with the ability to create highly personalized emails.

For example, take into account the name of the subscriber, his position, the company where he works, and so on.

In the program, the user sets the rules according to which the data in the letter changes depending on the addressee, his interests and field of activity.

Interface

AMS Enterprise automatically launches emails on time or at Windows startup, depending on your settings.

You can also create flexible rules for mailing automation. The cost of AMS Enterprise is 8,250 rubles. Before buying, the developers offer to go through a trial period.

Pros :

The program is bought only once, there is no need to pay for annual updates;
Unlimited number of recipients;
Deep personalization and dynamic data.
Text and HTML message format;
Real-time mailing statistics;
Integration with Google Analytics and Yandex Metrika.

Minuses :

Ambiguous and outdated interface;
Heavy program setup;
Few integrations with other tools;
No spam check;
Little functionality.

Briefly about the main

The services we have listed have all the basic functionality. But the choice depends on your goals and needs for business development.

Write down the main tasks that you want to solve with the help of email newsletters. Then compare whether the service has the necessary functionality for this.

Some need ready-made templates, someone will do without deep segmentation, and someone urgently needs dynamic blocks or .

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On September 13, 2016, many Runet infobusinessmen were thrown into a state of shock. On this very day, on the blog of the Smartresponder service, Max Heeger publicly announced the closure of his project from November 1:

Let's not talk about why Heeger closes the smartresponder, what actually prompted him to do this, etc. This is his project and his personal business, especially since he explained everything quite intelligibly himself in the video. Let's just take it for granted and let's not fall into hysterics like many dozens of people in the comments to this news on the company blog :)

We’d better focus on what worthy analogues and alternatives to smartresponders exist, compare mailing services and try to answer the question that is relevant for hundreds of people: “How to replace a smartresponder?”.

In this article, we will look at the top 10 email marketing services in our opinion, among which there will be two English-language ones. We could not ignore them because they are very high quality, very popular and deserve a lot of positive feedback including among the Russian-speaking audience. We also make a reservation that this is not a rating where the best ones come first, then the worst ones, or vice versa - this is just a consistent review of services.

If the service has a free mailing list rate, this will be mentioned in the text. To compare prices, we will focus on a base of 5 thousand subscribers.

1.getresponse.com

700+ professional templates to create beautiful newsletters
Letter and Landing Page Builder
Platform for webinars and online conferences
Triggered and automatic mailings
A/B testing up to 5 email versions
Detailed email analytics

Getresponse has a free 30-day period to test all its functionality.

Maintaining a subscriber base of 5,000 contacts will cost from $38.25 (Email plan for beginners) to $41.65 per month (Pro plan, designed for small and medium businesses).

2.pechkin.com

Conducting A/B tests
Online editor with a set of letter templates
Email sending statistics and analytics, Google analytics
Subscriber segmentation and personalization
Automated mailings and triggered mailings

It is very convenient that Pechkin has both a monthly payment for the mailing list (if you send letters regularly) and a payment for the mailing fact. This was very lacking on the smartresponder. Even if you sent one letter a month there, you had to buy a monthly tariff.

Maintaining a database of 4 thousand subscribers to Pechkin will cost 1800 rubles per month. For sending 5 thousand letters, you will have to pay 1000 rubles. (0.2 rubles per letter).

For beginners in the information business, there is a free plan: maintaining a database of up to 100 subscribers and sending up to 500 letters per month.

3.unisender.com

Convenient visual editor for composing letters
100+ email templates
Advanced delivery reports, connection to Google Analytics and Yandex.Metrica
IP integration with popular CMS and CRM
Subscriber personalization
Newsletter segmentation
Setting up sending emails on an event

We have previously reviewed the unisender.com service, so you can learn more about it from.

Unisender, like Pechkin, has a free tariff (Free): up to 100 contacts. The number of emails sent on it is unlimited.

There is also a monthly payment (2193 rubles / month for 5 thousand) and payment upon sending (0.323 rubles / letter). You can also buy a package of letters for a year at once (10.642 rubles / up to 50 thousand letters).

4. sendsay.ru

Subscription base segmentation
Personalization of subscribers and the ability to include a personal promotional code for the client and other "charms"
Detailed analytics for each campaign
Trigger sequences, creation of automatic scenarios of any complexity
Transactional mailings
Mailing archive management

Sendsay allows you to maintain a database of up to 200 addresses for free (Start tariff) and send up to 1,000 emails per month. There are no functional restrictions on the use of the service.

Maintaining a database of 2.5-5 thousand subscribers will cost 2,000 rubles per month. no limit on sending emails.

5. sendpulse.ru

Sendpulse is somehow connected with, but until the end it was not possible to figure out how :). If someone knows, write in the comments.

Online letter constructor
Over 100 preset templates
Smart field substitution, personalization
Subscriber segmentation
Split testing
Auto mailing
Email send scheduler
Detailed distribution reports
White Label - creating "clean" mailings without mentioning the sendpulse service
Unique Subscription Form Generator

Sendpulse has a free plan where you can maintain a database of up to 2.5 thousand contacts and send up to 15 thousand letters per month! A very attractive application.

There is both a monthly payment rate (1,700 rubles per month for 5,000 subscribers) and a payment for sending (1,200 rubles for 10,000 letters, which is 0.12 rubles per letter).

6 mailerlite.com

Drag-and-Drop email editor
Tracking the results of mailings
A/B split testing
Subscription Web Form Builder
Automated mailings
RSS email

For budding infobusinesses, Mailerlite offers a free tariff plan: up to 1000 addresses with unlimited sending emails. Maintaining a database of 2.5-5 thousand subscribers will cost $20/month, while the number of letters is also unlimited. There is no payment upon sending, depending on the number of letters.

7.mail365.ru

This service has already been, so we will not dwell on its characteristics here. As for the price, mail365 positions itself as one of the cheapest services. mailing list in runet. So, maintaining a database of 5 thousand subscribers will cost 790 rubles per month.

There is a billing option with payment for each sent letter. Payment there does not depend on the number of letters sent, but depends on the amount of replenishment of the account, for example, with a one-time payment of 1000-2500 rubles. one letter will cost 0.3 rubles.

8.mailigen.ru

Smart Template Builder
Real time reporting
A/B tests
Segmentation by behavior
Integration with social networks
Newsletter based on RSS/XML

Depending on the set of available functionality, maintaining a database of 5 thousand subscribers will cost the mailigen.ru user monthly 1,170 - 14,950 rubles. and higher. There are no free plans, but there is a 30-day trial version.

There is also some kind of a little incomprehensible system of "email credits" with payment upon sending the letter. There are no details about her on the site.

9 mailchimp.com

English-language mailing service. It has a very rich functionality and is one of the leaders in its field. As for the price, it is quite high. So, maintaining a database of 2800 - 5000 subscribers will cost your wallet $ 50 per month, the number of letters is not limited. Or you can pay $0.02 for sending each letter, provided that $100 is credited to your account.

Good news for beginners: Mailchimp also has a free plan that allows you to send up to 12,000 emails per month to a database of up to 2,000 addresses. However, at the same time, some functions of the service will become available only after payment, for example, automation, delivery by time zones, etc. You can pay for services by credit card or via PayPal.

10.madmimi.com

Another English-language service, which nevertheless praises a huge number of Russian-speaking users. Unfortunately, the site does not have a description of the functionality, but it certainly should not disappoint you - a standard set of functions will be required.

Outcome

Friends, of course, there are much more mail (email) mailing services than indicated in the article: Aweber, Expertsender, Subscribe, Verticalresponse, EstisMail, Mailrelay, Justclick, etc. - it is simply not possible to review all possible alternatives to a smartresponder. But we have selected exactly 10 of the best in our opinion. We repeat once again that this is not a rating, but just a review, a comparison: someone needs functionality more, and the price does not play a role. For someone, on the contrary, the presence of a free tariff will become a decisive factor, because why pay money right away if you have an almost zero base or you are at the beginning of the path to collect it.