Postal services. What are the benefits of the program? Email sending through third-party services

12.04.2020

Instruction

Unzip the program to your desktop in a separate folder.

Set up all fields in the program.

In the column "From" write any name. You can hide your email.

In the "To" column, click the "Browse" button, and download the list of mailing addresses.

In the "Message" field, fill in the text to be sent.

Sources:

Overview of the service of free mass mailing of letters to email

Mailing list is a powerful promotional tool addressed to the end user. But just creating a mailing list is not enough: in order to maintain the interest of the user audience, the process must be regular, and the content must be interesting and relevant.

After deciding on the content of the visitor invitation, write the HTML code links: Follow the link. Such code can be left on those resources where it is allowed. Most Internet sites for placing links to allow you to enter the text and indicate the desired page in the appropriate fields, from which the active link will be made in the future.

Place links to the site on the boards free ads. To do this, fill out the form to add a new announcement by selecting the desired thematic section. If necessary, pre-register on the classifieds site.

Linking pages of blogs and forums also generate a good influx of visitors. For more referrals leave links on resources related to the subject of your site.

Manually bypassing Internet boards, forums and blogs is long and tedious. You can speed up this process by using special auto-mailers. Using such a program, you write the text of the ad once and specify the necessary data, and the automailer places this message with a link on many web pages in a short time.

A good option is to exchange links with a related site. To do this, write a letter with an offer to exchange the administration of the selected resource. But keep in mind that if the other site agrees to the mutual exchange of visitors, you will have to place links at home.

From its inception to the present day, postal mailing lists are the most convenient means of notifying about new events, products, materials on the site for both owners of web resources and subscribers. Wanting to protect themselves from spam, Internet users are in no hurry to enter their email addresses in subscription forms on little-known sites. So it makes sense to do mailing lists based on popular and reputable services.

You will need

- browser;
- Internet access;
- an electronic mailbox.

Instruction

Choose the right mailing service. It is worth giving preference to well-known and respected services with a good reputation, high audience loyalty and a large user base. In the role of such services in Runet are, for example, subscribe.ru and content.mail.ru.

Create a presenter account mailing lists on the site of the selected service. Complete the registration process by entering valid information about yourself. If necessary, confirm the registration by clicking on the link in sent by the service to the mailbox. Wait for your account to be activated.

Add one or more mailing lists. Log in to the site using your credentials. Go to the account control panel section, which provides the mailing list maintenance interface. Create a new mailing list. Choose carefully what you want to add. mailing lists. Most likely, you will not be able to change it yourself, without contacting the service support service. As practice shows, the name greatly affects the dynamics of the set of subscribers. Make an attractive and long one in advance. During the creation process, enter them in the appropriate fields. This is quite an important factor that directly affects the increase in the audience. For example, on subscribe.ru, all new periodicals are announced in special newsletters. quality short description can allow you to gain hundreds of subscribers almost immediately.

Attract additional audience. Post new announcements mailing lists on their websites, if any, on social networks, on Twitter.

Start mailing lists. Prepare interesting and relevant materials for. Log in to the mailing list site. Go to the control panel section that provides the publishing interface. Enter release text, add images if possible. Publish an Issue mailing lists. After some time, emails with the entered content will be delivered to subscribers.

Useful advice

Immediately after creating the newsletter, while there is no audience, or it is too small, make an announcement release. Place in it information about the subject of the publication, its leader, the expected frequency of release. So you can test the functionality of the service, and the release will be placed in the archive, where potential subscribers can get acquainted with it.

Use the subscribe.ru functionality for automatic simultaneous release of newsletters through several services. This will help to significantly increase the audience.

Instruction

For postal mailing lists use the Subscribe.Ru service, which provides the ability to organize and maintain e-mail- mailing lists. The server base is about 5 million addresses. Approximately 100 million mailed monthly emails.

Quite suitable for organizing mass mailings Maillist.ru is a free mailing service. The service offers a large number of interesting mailings on different topics and gives you the opportunity to create your own mailing lists.All these services describe the algorithm in detail mailing lists and provide sample forms for submission.

To organize a mail service, purchase the Postal Woodpecker script, which provides sending up to a hundred letters to your users at a time. "Post Woodpecker" can simultaneously work with several mailing lists.

Travel through the spaces world wide web. You will find many programs for the mass mailing lists, study them, chat on the forums with those who use this or that mass mailing program. Don't be afraid to ask. Learn.

Get down to business!

Every entrepreneur or email marketer has their own set of criteria by which they select the perfect email marketing service.

We have compiled the top services according to the following criteria: a free trial version, ready-made templates, statistics and a click map.

3.

Carrot Quest

This is a service for communicating and managing users based on their behavior. It combines several tools at once: eCRM, online chats, push notifications, pop-up windows, web analytics and email newsletters. Let's take a look at the last one.

CarrotQuest positions itself as a tool that increases business efficiency through detailed data about each subscriber.

Of the benefits - deep segmentation of the user based on his activity and behavior on the site.

In addition to standard analytics, the service monitors the impact of mailings on conversions and purchases. It also builds a funnel with stages: opening → going to the site → achieving the goal.

Interface

The trial version lasts 14 days. Paid tariff starts from 1000 rubles. and depends on the number of site visitors.

This is inconvenient for those who need only an email marketing service, and not a comprehensive business tool.

Pros :

Advanced segmentation and deep analytics;
Block constructor and HTML editor;
Personalized trigger emails;
Collects emails from any form on the site, even if the visitor did not confirm the sending;
A/B testing.

Minuses :

Heavy setting of the service and its integration with the site;
Not enough integrations with CRM systems;
Inconvenient pricing.

By the way, we have already done a detailed review about this service in the article, so I highly recommend reading it.

4.Mailchimp

mailchimp

It contains all necessary tools to create, manage and track emails. The service has a convenient and simple interface that you can quickly figure out.

Mailchimp provides advanced analytics. It shows the percentage of opens, bounces, clicks, audience growth, subscriber engagement by country, etc.

From interesting reports: comparing the effectiveness of campaigns with other mailings in Mailchimp from your business area.

Interface

It also includes income statements. The service integrates data from your site and then analyzes which of the subscribers went to the site and what target action they performed.

Mailchimp has a great free plan: 12,000 emails for 2,000 subscribers. This is a great plus if you have just started collecting email database. But already paid tariffs are not so profitable and range from $10 to $199 per month.

Pros :

Favorable free tariff;
More than 100 thematic templates with user-friendly design;
Integration with Google Analytics, 872 CRM, CMS systems and social networks;
Transactional and trigger emails are sent using the API. If you do not have a programmer, the service will provide the services of its specialist;
A/B testing;
Advanced analytics and click map;
Spam check.

Minuses :

Interface language and technical support only in English;
When you add your own template, you can edit it only in the code editor;
Sometimes the capital letter in groups is changed to lowercase.

5 Unisender

Unisender

It is easy and intuitive to deal with setting up campaigns. But if you have any questions, the service offers a paid consultation or marketing services.

Unisender has a handy email builder with 80 responsive templates. And integration takes place with 42 major CRM and CMS systems (for example, WordPress, Bitrix24, Joomla and 1C).

Interface

On the free plan, you can only send 1,000 emails with a base size of 100 people.

Also, in the “Rarely” tariff, the fee is taken from one letter (0.31 rubles). The price of tariffs starts from 628 rubles. per month.

Pros :

Russian interface and support;
Statistics on 36 indicators and a click map;
A/B testing;
Integration with Google Analytics and Yandex.Metrica;
Trigger and transactional emails are sent via API. To do this, you will need a programmer, a service additional services does not provide.

Minuses :

When registering for a trial period, the service asks for a bunch of personal information;
Sometimes templates move out;
No spam check.

6. Aweber

Aweber

The service positions itself as a convenient tool for small and medium-sized businesses. It has many advantages, for example, it allows you to segment the database by actions on the site.

Also in the service you will find 700+ templates adapted to mobile devices. And the gallery contains 3000+ stock images.

Interface

There is no free version, instead the developers offer a trial period of 30 days. Rates range from $19 to $149 per month.

And if your database has more than 25 thousand subscribers, then you need to contact the administration to calculate the cost. But in this service there are no restrictions on letters on any tariff.

Pros :

700+ ready-made templates;
Trigger and transactional emails are configured using the API and your programmer;
Click statistics and revenue graphs;
Subscriber activity tracking;
Integration with Google Analytics and 1000+ systems;
A/B testing;
Spam check.

Minuses :

Interface language - only English;
For the trial period, you need to enter personal data, details bank card and 1 dollar;
There are only two conditions for automating emails: by subscribing to a newsletter or by assigning a tag.

7. Sendsay

sendsay

You can “target” with different letters for certain groups of subscribers: by city, age, interests. Also send emails with product of the week, new arrivals, etc.

Interface

Sendsay is part of the Subscribe.ru mailing list service. And this means that letters from the service reach the recipients and very rarely end up in spam.

On the free Start plan, you can send up to 1000 emails per 200 subscribers. Paid subscription per month starts from 750 rubles.

Pros :

A service specialist helps with integration with CMS and CRM systems;
Click statistics and follower activity tracking;
A/B testing;
Spam check.

Minuses :

Inconvenient interface when working with templates, of which there are only 39;
Long moderation of letters, up to one day;
Support may take a long time to respond.

8. Sendpulse

Sendpulse

Mailing service with a user-friendly interface and fast moderation of letters. One of its highlights is Artificial intelligence SendPulse.

At the same time, the service reacts to the activity of each user: it determines the time when he most often opens letters, and the communication channel he is used to.

Thus, SendPulse sends repeated mailings taking into account these two parameters.

Interface

There is also a click map, a graph of subscriber activity by day, and error statistics.

As for the free plan, you can send up to 15,000 emails per 2,500 subscribers per month. Paid tariff starts from 496 rubles / month.

Pros :

130+ free templates with different design;
Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
Favorable free tariff;
Integration with Google Analytics and Yandex.Metrica;
A large catalog of integration with scripts for online stores, CRM and CMS systems.
Campaign statistics and click map;
A/B testing;
Spam check.

Minuses :

Sometimes personal templates move out, but support helps to solve the problem.

9. eSputnik

eSputnik

This is one of the most flexible email distribution services on the Russian Internet, which is especially suitable for online stores.

If you decide to switch from another tool to eSputnik, they will help you with this. Of the highlights - blocks with dynamic data.

Their content changes depending on the data of the subscriber to whom the letter is sent. So, for example, you can send “Abandoned View”, “Abandoned Cart”, etc.

The service generates product cards. In the blocks with products, you only add a link to the product, and eSputnik inserts it into the email itself. The tool also has advanced segmentation.

You add any fields in the contact profile, such as how many purchases the subscriber has made.

And in order not to annoy customers with letters, use the “Anxiety level” function and set the desired value.

Interface

The first 2500 letters to 500 contacts are sent free of charge. The subscription fee starts from 500 rubles. eSputnik also offers a subscription fee: the user pays 0.125 rubles for 1 letter.

Pros :

Wide functionality for online stores;
Interface and support in Russian;
Implementation of trigger and transactional emails via API. You can use the services of a service specialist;
Integration with Google Analytics;
Integration with other sites and services via API and Zapier;
Campaign statistics and click map;
A/B testing;
Spam check.

Minuses :

Few ready-made templates. Development of individual templates for an additional fee.

10 Estismail

Estismail

An email marketing service that specializes in automated bulk emails.

It has flexible subscriber segmentation: by geography, age, gender, interests, activity, position in the sales funnel, etc.

The service also has two plugins built in: Glavred (checking for stop words and matching information style) and SpamAssassin (checking for spam words).

Interface

On the free plan, you can send an unlimited number of emails to 250 contacts. Paid subscriptions start at $10 per 1,000 contacts.

Pros :

Interface language and support in Russian;
Advanced personalization and segmentation;
High email deliverability (99.8%);
Ready-made banners and templates, as well as their import from other services;
Detailed analytics of mailings with a graph of the time of opening letters;
Integration with Google Analytics and Yandex.Metrika, with social networks, CRM and CMS systems via API;
A/B testing;
Spam check.

Minuses :

Non-obvious interface, some functions can not be found immediately.

11.Mailerlite

Mailerlite

The service is designed for freelancers, bloggers and small businesses. It is simple in design and easy to understand even for a beginner.

One of the features of the service is automatic re-sending. If the subscriber did not open the letter, then after a while it is sent again, but already modified. According to MailerLite, this increases email open rates by 30%.

There are also separate statistics for each subscriber and his activity, which is very convenient.

Interface

On the free plan, you can send an unlimited number of emails per 1,000 subscribers.

The paid plan starts at $10. But if you have more than 50 thousand subscribers, then the price is calculated individually.

Pros :

Interface and support in Russian;
Support responds quickly (up to 5 minutes) and helps to sort out problems;
Although there are only 21 templates in the service, they are with a nice design;
Transactional and trigger emails are adjusted via API;
Statistics for each letter and user separately;
Heatmap and integration with Google Analytics;
A/B tests.

Minuses :

Frequent problems with servers, because of which the site is down, then letters are not delivered;
Few integrations (46), especially with CRM systems;
No spam check.

12. Campaign monitor

Campaign monitor

Another service whose clients are 200,000 small and medium-sized businesses. Despite the fact that there are only 53 templates in the service, they all look stylish and adapt to any device.

The problem with HTML templates is that you often have to make them yourself using less attractive fonts.

Subscriber segmentation is similar to the GetResponse service. In Campaign Monitor, you also create segments and exclude or add them when you submit.

Interface

But there is also a fly in the ointment: data is not automatically imported from your site. They have to be collected either through the Getresponse subscription forms or through the API.

First, they are loaded into one group, and then you add them to the automation. And so every time when there are new subscribers.

On the trial version, you can create a campaign and send emails to only 5 subscribers. The service costs from $9 per month.

Pros :

Nice ready-made templates;
Integration with CRM and CMS and other systems for e-commerce;
Integration with Google Analytics;
Flexible segmentation;
Email tracking and analytics;
A/B testing;
Spam check.

Minuses :

Interface and support completely in English;
uncomfortable free version, which does not allow to evaluate all the possibilities of the service.

13.Vertical Response

vertical response

This service is especially suitable for those who add a lot of pictures to the letter. The image editor has ample opportunities: playing with contrasts, saturation and focus, adding stickers, etc.

Thus, you do not need to go to separate application for image editing. All in one place.

But the service also has a weak point. When you import a list of subscribers, not all user data will be loaded, as there are no required fields.

This is reflected in the segmentation. For example, an online store will not be able to send emails with offers only to women.

To do this, you will have to separately upload the lists of women or men, and then import them into the service.

Interface

On the free version, you can send 4,000 emails to 300 contacts per month. The minimum cost of the tariff is $11 per month with no limit in letters.

Pros :

Functional image editor;
Automated repeat emails;
Implementation of trigger and transactional emails via API;
Integration with Google Analytics and with 31 systems (Salesforce, Zapier, WordPress, etc.);
Email statistics and click map;
A/B testing.

Minuses :

Inflexible segmentation;
Many templates, but they are with a simple design.

14. Benchmark Email

Benchmark Email

Service with a convenient and intuitive interface. It offers 400+ modern design templates that adapt to any device.

The text editor needs work, it has few fonts and Header 1 is missing.

There is also little functionality in the picture editor, for example, you will have to resize images in a third-party application.

Interface

All in all, Benchmark Email has all the standard features for email marketing. But they are not as deeply thought out as other competing services.

But the tool has an advantageous free plan, where you can send 14,000 letters to 2,000 contacts per month. The paid package starts at $14/mo.

Pros :

Convenient interface;
400+ neat templates in modern design;
Profitable free version;
Database segmentation and automation by triggers;
Standard mailing statistics;
Integration with Google Analytics and 300+ systems, applications and social networks;
A/B tests;
Spam check.

Minuses :

Interface and support in English;
The text and image editors need to be improved.

15. Madmimi

Madmimi

A tool for small businesses with competitive prices compared to other services. The interface is very simplified, as is the functionality itself.

Templates are limited to just choosing a color, but the block designer has ample opportunities to create your own template. You can also order it from the authors of the project.

Interface

The service does not have the ability to segment the audience or view advanced email analytics.

But letters sent from Madmimi do not end up in spam. The service is suitable only for those who need to create beautiful letters. The authors of the project are aimed at this niche.

On the free plan, you can only send emails to 100 subscribers. The plan starts at $10 per month.

Pros :

Block constructor;
Service specialists are ready to help with setting up the API for trigger and transactional emails;
Reports on clicks, opens and engagement;
Integration with Google Analytics;
Spam check.

Minuses :

Interface and support in English only;
The service is easy to use, but it has little functionality;
Does not provide an opportunity to conduct A / B testing;
No heatmap.

16. Email Mailer

email mailer

The advantage of ePochta Mailer is that it has no limits on the number of subscribers.

This distinguishes the program from web services, where the tariff depends on the size of the base.

In general, the analytics is deep, but the separation of statistics from the main program is inconvenient.

Interface

The cost of ePochta Mailer is 2,900 rubles. When updates are released, the user pays for switching to new version. Before you buy the program, you can download a demo version for free.

Pros :

Interface and support in Russian;
Text and HTML editor;
Ready templates;
Spam check;
Integration with other services via API;
Integration with Google Analytics and Yandex.Metrica.

Minuses :

The interface is simple and clear, but it seems that it was developed back in the 90s. Templates give the same impression;
Compared to web services, segmentation and automation is not deep;
Many complaints about the work of technical support;
Separation of analytics and email settings into two different programs.

17. AMS Enterprise

AMS Enterprise

Another email marketing program with the ability to create highly personalized emails.

For example, take into account the name of the subscriber, his position, the company where he works, and so on.

In the program, the user sets the rules according to which the data in the letter changes depending on the addressee, his interests and field of activity.

Interface

AMS Enterprise automatically launches emails on time or at Windows startup, depending on your settings.

You can also create flexible rules for mailing automation. The cost of AMS Enterprise is 8,250 rubles. Before buying, the developers offer to go through a trial period.

Pros :

The program is bought only once, there is no need to pay for annual updates;
Unlimited number of recipients;
Deep personalization and dynamic data.
Text and HTML message format;
Real-time mailing statistics;
Integration with Google Analytics and Yandex Metrika.

Minuses :

Ambiguous and outdated interface;
Heavy program setup;
Few integrations with other tools;
No spam check;
Little functionality.

Briefly about the main

The services we have listed have all the basic functionality. But the choice depends on your goals and needs for business development.

Write down the main tasks that you want to solve with the help of email newsletters. Then compare whether the service has the necessary functionality for this.

Some need ready-made templates, someone will do without deep segmentation, and someone urgently needs dynamic blocks or .

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Email and SMS mailings

Message delivery service via EMail and SMS. Organization of distribution of a series of letters according to the specified schedule. Attach files of any type in an unlimited number. Ability to conduct A/B split tests. Ability to use an RSS feed as a source of messages

Email service. Allows you to quickly create an email template with macros, import a contact list and send a mailing list. Detailed statistics on mailing results. There is a free version for 2000 subscribers. Marketing management system for small business.

A single platform for email and SMS mailings. Good reputation servers and compliance with all the requirements of email providers contribute to high email deliverability. 3,000 emails per month for free. A set of tools for marketing automation.

Former SubscribePRO (professional version of Subscribe.ru). Service for professional email and sms marketing. Personalization and customizable appearance letters. Database segmentation and subscriber group management. Detailed statistics for performance analysis. Full Featured API

A simple and reliable email marketing service with minimal functionality. Allows you to create mailing lists, download an HTML email template, send it out and then view statistics in real time. The service itself can add an unsubscribe link to a letter and no longer sends letters to those who unsubscribed.

Professional email marketing service. It is possible to work very deeply with the base

Mailing service Email, sms, Viber messages from Mail.ru. Visual email editor ready-made templates. Integration with CMS, CRM. Detailed reports on mailing efficiency.

Program + online service for personalized mass mailing of e-mail and SMS messages. Allows you to easily create, track and analyze bulk emails. The program works in multi-threaded mode, which provides high speed work - in addition to the wide possibilities of SMTP, Proxy settings and text rotations.

Email service with affordable rates. Online letter editor. Reports in real time. A/B testing. Direct communication with postal providers. Subscriber segmentation.

SMS mailing service for small medium business from Megafon. Targeting by gender, age, location, phone OS and more.

A service that can send email messages to the customer base, centrally post messages to social networks(Facebook, Twitter, LinkedIn) and collect statistics on these marketing campaigns. Kit beautiful templates. There is a free version for 2000 subscribers.

Professional tool for sending emails to subscribers. Allows you to launch the first mailing in the shortest possible time, automate all related processes and receive detailed statistics for all companies non-stop.

Email marketing service with advanced features for marketers. Allows you to flexibly segment your contact lists and use an extremely personalized approach by setting absolutely any criteria (gender, region, user actions, and others). With the help of Marketion, you can build a multi-level Email campaign of the form: if the subscriber has read information Y, then he will be interested in doing X, if after X the user behavior is Z, then the user is offered scenario K.

Mailing Service Email. There is a free version. Visual editor, import from Excel and CSV, templates, typo correction, subscription and unsubscribe forms. Delivery analytics, link click-through rate, segmentation and personalization, API

Email service. Allows you to create subscription forms, auto mailouts, make mass mailings, conduct surveys, create beautiful responsive emails, and more.

Combined mailing service in sms and instant messengers. Allows you to manage mailings, form client base and analyze the effectiveness of communication from the Personal Account. Types of messages: payment receipts, notifications, news, promotions, announcements, personal offers.

An SMS messaging service that helps executives and marketers communicate the most important news to customers using short SMS messages. Sending messages can be configured using personal account on the site or Integration API. The official channel from the operators is used cellular communication with the letter of the sender. This provides a 99.8% delivery guarantee.

The email service is main instrument email marketer, his main work environment. Ideally, he should solve the problems of business in the field of email or direct marketing in a complex way. Moreover, in the context of both functionality and approach to the profession.

The approach to the profession is how the ideologists of the service understand the tasks, needs, challenges within the email marketing community. It is on this basis that the functionality of their product is built.

Therefore, an easy way not to make a mistake with the choice of an email newsletter service is to familiarize yourself with the content that is generated within its framework. If your views coincide with the views of ideologues, most likely the service will suit you.

Why is it important to make the right choice?

If you have chosen and started to develop inside the wrong service, you will have a painful, long and resource-intensive move. Since today email marketing is based mainly on automation, it will be very difficult to reintegrate, transfer all databases to another service in a quality manner.

Therefore, when deciding on a choice, go through the following checklist:

think about what goals you want to achieve with email marketing;
formulate the tasks to be solved, and then evaluate what functionality is needed for this;
think about what you would like to save the most time on;
look a little into the future and figure out what functionality you will need when you start developing;
determine how you will analyze the results and what metrics you need to monitor regularly.

What criteria were used to determine the email marketing services included in this review?

There are a lot of email marketing services. About 20 platforms participate in the EmailSoldiers ranking alone. Of course, within the framework of one article you will not be able to find a complete overview of all the tools, so we will focus on only a few of them.

The review also did not include services:

far behind the level of the surveyed
specialized services for delivering only transactional or triggered emails (for example, TriggMine , UniOne , Mandrill)
services, marketing level + (for example, MindBox)

What to look for when choosing a service?

First- when reading reviews, keep in mind that the capabilities and functionality of services change regularly. What today can be called a chip, tomorrow will already become an anachronism. So do not go too deep in particular, pay attention to what the service is based on, what is its main idea.

Second- decide what niche your business belongs to and what tasks you want to solve in the field of email marketing. Pay attention to the client portfolio of services. If it has projects similar to yours, this solution may suit you.

Third- consider the opinion of everyone who will work in the email marketing team.

Fourth- do not talk about the cost of the service in a narrow perspective. Consider also: what costs will be needed to set up the integration, how much custom settings will cost, whether the service has paid functionality and whether you need it.

Different services monetize differently. For example, MailChimp can be used for free on basic settings, it has functionality available only for paid accounts, and there is also a pro level. The same goes for Getresponse.

In eSputnik or Unisender, absolutely all the functionality is available in any tariff.

Fifth- pay attention to how the service positions itself. For example, a service for ecommerce projects with a database of 50,000+ contacts. If you are target audience company, then most likely it offers special solutions for your niche.

About subjectivity in comparison of mailing services

This review, like any other review, is very subjective. No matter how hard you try to objectify information, you will always run into a contradiction:

A high-quality review cannot be written by a person who does not have real experience working with the service; conditionally objective reviews based on clear criteria are written by people who have no experience with services (perhaps even with none of them).
A specialist who has real experience and knows what is important and what is not physically cannot study all the services he writes about in equal detail. Even if there is such a task, everything ends with the first problem, which is more convenient to solve with another, more familiar service. But this does not mean that the same task cannot be solved in another service, even if it will be more difficult.

Important! At the end of the article there will be a table comparing email distribution services according to several criteria.

Until then, I will consider only special, mainly unique characteristics services.

Ideal for: content projects, small and medium businesses to solve simple problems.

Main features.

1. Result Oriented Automation

Previously, in the field of automation, the service offered only a letter scheduler. At the same time, the reports accumulated data on all sent letters in the chain, but every day - anew. Thus, it was impossible to see the general statistics of the trigger email.

The service now offers a new automation in which you can build scenarios consisting of "actions", "nodes" (checks and analysis) and "result" (success or failure). Partly true and interesting approach, but rather controversial.

But now you can track statistics for each chain and record how many users have come to "success" and how many - to "failure".

With their help, you can monitor the activity of the audience by examining different types of emails separately. There are similar statistics in eSputnik, but here it appeared earlier.

This is not a unique feature, it is also available in other services, but it is worth saying a few words about it. You can create segments inside the lists using the personal rating of users, which is formed according to their activity. True, the principle by which the rating is assigned is not completely transparent and it is difficult to verify the reliability of such segmentation.

In general, I don't really like the segmentation in Unisender. Like Mailchimp, it's built around two concepts: lists and segments within lists. At the same time, you cannot merge or combine segments from different lists into one without resorting to export-import.

General impressions

A very popular service in the CIS space, with good analytics and visualization, but with limited capabilities in segmentation and automation.

Ideal for: online stores and marketplaces.

Main features.

eSputnik reports allow you to quickly understand if something is wrong with the letter. Domain statistics will show if you've been spammed, even without contacting PostMaster. The same is in the paid version of MailChimp.

Unlike other services, here you can track not only the effectiveness of mailings in dynamics, but also the state of the contact base, see how fast it grows, from what sources it is replenished, you can see the growth dynamics of individual groups and much more.

An additional bonus is integration with BigQuery to generate custom reports.

2. Flexible segmentation

A huge number of conditions and only three types of groups allow you to create any combination you want. The most popular in ecommerce is segmentation by RFM matrix. For example, you can create a group called "Customers with more than 10 purchases, with an average check of $100, who made their last purchase 30 days ago".

Segmentation is probably eSputnik's strongest point. And the ideologists of the service plan to actively develop this side, opening up even more opportunities.

3. Flexible automation

Despite the fact that the service is not integrated with almost any CRM / CMS platform, its API allows you to solve any marketing tasks.

At the integration stage, you will definitely need a programmer, but the auto-stuffing of the service will allow you to forget about it in the future. The user has access to all events and data that are transmitted to the system. You can easily juggle any array to create the most complex and intricate scenarios.

4. Solutions for online stores

Due to the fact that the service is focused on ecommerce, it offers turnkey solutions, necessary for online stores: product recommendations, reactivation trigger messages, integration with the order database, and much more.

5. Letter editor that has no equal

The new email editor (the Stripo app if you want to use it with another service) is definitely one of the strengths product.

Here you can create any letter with a custom design using only the manual interface. At the same time, you also have access to the code of the entire letter and its individual elements, which is excluded by other editors.

In the interface, you can also set up a responsive design and significantly change the layout of the letter for mobile phones.

Editors of other services allow you to manually create relatively simple template letters. For MailChimp, which is used mainly in the West, this is definitely not a problem. But if you have an unusual complex design, then you will have to typeset it separately, and then upload the finished code into the system.

The only drawback of the eSputnik editor is that due to the large number of options in the interface, the letter weighs quite a lot and sometimes you need to manually remove the extra code.

General impressions

In general, the service demonstrates functionality that is more typical for the "marketing +" level, and if we talk about pricing policy- more accessible than many weaker platforms.

Ideal for: content projects, small businesses.

Main features.

I'm not sure if this can be called an advantage, but a feature - for sure. Not so long ago, automation was a paid option of MailChimp, now it is available to all users. Those who are not very friendly with programming will easily figure out how it works, since different tasks are combined here with logical blocks. For example:

Simple chains, triggered by triggers of a specific type, are very easy to create and edit. In analytics, you can see statistics not only for individual triggered emails, but for the entire chain.

2. Integration with a large number of platforms

Since the service is a world leader, most companies integrate with it on their own initiative. And it's convenient. For example, working in conjunction with MailChimp-SUMO is a real pleasure.

I called the service optimal for content projects also because it allows you to generate landing pages inside yourself and even add them to email chains advertisements. Great tools to accompany this niche.

4. Tracking completed goals

This is a really valuable report, which is not available, for example, in eSputnik. The feature is called Analytics360 and is only available for pro accounts. With it, you can track conversions, revenue, completed goals, and calculate ROI.

5. Manual customization of everything related to subscription forms

Adjust manually how forms and pages of subscriptions, unsubscribes, data updates, popups and static forms will look. Easily install the generated code on your website. What is missing in eSputnik.

Flaws

Segmentation is what I dislike the most about MailChimp. Due to the fact that the service is monetized based on the total number of users in each list separately, it is very difficult to carry out any manipulations with groups without doubling the size of your tariff plan. Not to mention that if one user is on three different lists, in order to leave the database, he will have to unsubscribe from all three.

General impressions

The service is massive with a huge number of users, so its functionality is universal and quite simple. For beginners, it's a great choice. The pro functionality is good, but there are more affordable and versatile solutions on the market.

Ideal for: educational platforms, infobusiness, b2b.

Main features.

1. Integrated marketing tools

I already mentioned landing pages that you can create right in MailChimp and use them in email campaigns. It's not that difficult, to be honest, given that the editor is still the same as the email editor. Nice marketing ploy.

But Getresponse has other features besides landing pages - a platform for conducting webinars, a service for creating surveys.

A great combination for infobusiness and educational platforms.

The CRM tab is another godsend for those who work with small subscriber bases and long stages of deals. This functionality finally determined the audience that the service focuses on.

2. Automation Templates

About the same story as with MailChimp, but more convenient. There are really many templates. You do not need to understand how the chains work to achieve certain goals - just take and use them.

If you have a regularly updated blog, using the RSS module, you can set up sending a digest with a given regularity according to a given template to a given group of recipients. The functionality is very convenient. There is a similar one in MailChimp and Unisender.

4. Scoring and tagging users

For any action you choose, assign points to the user. This segmentation can be used to create more personalized chains. Likewise with tags. Tag users with special tags and change communication with them.

General impressions

The interface is very friendly, there are a lot of well-visualized educational materials.

Ideal for: small and medium business.

Main features.

Of course, this is not a decisive advantage, but a feature that, at least, is not present in other reviewed services.

Multichannel is one of the features of the service. Not only email, but also sms, push, viber communication channels are available to you. The disadvantage is that all these channels cannot be combined in one scenario. For each of them you need to use your automation.

But you can create non-standard push subscription forms, for example, pop-up popup windows.

SMTP (Simple Mail Transfer Protocol) is a service-provided solution for sending transactional messages. You can integrate it with your system for sending transactional messages, while monitoring deliverability and viewing statistics of sent emails in your SendPulse account.

Reliable servers, dedicated IP addresses, SPF and DKIM records increase the chances that your emails won't end up in spam.

General impressions

The service is great for simple tasks, there is nothing superfluous in the interface, it is easy for a beginner to figure it out. But segmentation is practically absent, the functionality is weak for medium and large businesses.

Comparison table of email marketing services

Criterion / Service
Letter editor	Adaptive	Adaptive	Adaptive		Responsive, limited options
Segmentation	Average level	RFM segmentation, high level flexibility	High level	Average level	Average level
Analytics	Average level	High level	High level	Average level	Average level
Integration	API, 25+ platforms	API, Zapier	API, 200+ platforms	API, 200+ platforms	API, 25+ platforms
Automation	There is a mailing list scheduler, automation in beta mode	There is a script editor and an event accounting system	There is a script editor, scoring, customer tagging	Marketing task-based automation	Has a script editor
Multichannel	Email, SMS	Email, SMS, Push, Viber	Email	Email	Email, SMS, Push, Viber
Support		Russian-speaking, several channels, answer in working time— within 10 minutes	Russian-speaking, email, chat, response within 30 minutes	English, multiple channels, response during business hours - within 2-3 hours	Russian-speaking, several channels, response during business hours - within 10 minutes
Monthly tariff for a base of 10,000 contacts	$51	$59	from $65	from $80	from $35

Conclusion

The most important thing in choosing a service - define your goals and objectives. If goals and objectives become your main criteria, you can find out if an email marketing service is right for you even by talking to its sales manager. Since few people will take responsibility for the promise of what they are unable to fulfill.

Agencies or independent email marketers also have a very reasoned stance on services. Find out if an experienced marketer can solve your problems. If yes, find out what service he is going to use for this.

Chat with the ideologists of the service - find out how they approach solving the problems of marketers. This will tell a lot about the functionality of their product.

Sign up and test several services yourself. But start integration and automation only when you are sure that you are ready to develop within this particular platform.

If you are interested in a comprehensive for your business, and our experts will give professional free consultation.

Hello everyone!

It's been a while since I wrote anything in the E-mail marketing section, although interesting topics lots of. And I want to talk now about one of them - email sending programs. Quite a lot of people do not use online services like MailChimp, but PC programs.

In total, I know several programs and services:

. English-language mailing service by e-mail. I use it now and am completely satisfied;
UniSender. Paid online service, but there is also a free plan. And technical support at the level;
Epochta Mailer. Paid program for e-mail newsletters, but there is also a free stripped-down version. Installed on PC. It is in a certain demand, as it is almost the best option. I have experience with her.
. In November 2016, this email service was closed. Reason for closing: ceased to bring pleasure and satisfaction from work to its creator. In short, Smartresponder is boring to the creator. However, the service was the most convenient and practical among all others, in my opinion;
AMS Enterprise. Direct competitor to Epochta Mailer. Conditionally free program.

By the way, a new player has recently appeared on the domestic email marketing market - the Falconsender service. The project was created from scratch by guys who are very for a long time worked on another major service.

At the first acquaintance, a convenient and accessible interface and the presence of all the functionality necessary for mailings are striking. The prices are pleasantly surprising, one of the lowest on the market: with a base of up to 1000 subscribers, the service can be used absolutely free of charge, and a tariff with a base of up to 10,000 subscribers will cost only $14!

Of the shortcomings, it is worth noting that the service is just starting its journey, so there are minor flaws.

The support service responds very quickly and tries to listen to all wishes.

If you need a stable service at a nice price, then this is an excellent choice.

Of course, there may be much better options, but I only know these, and have worked with only a few. I have already written about two online services (Smartresponder and MailChimp), and today I would like to tell you about the Epochta Mailer program.

You can buy / download the program. The cost is 2900 rubles. But you know that there is always a way 😉

Program Benefits

I met this program when I was still quite green, when I was just starting to go online. Then it was planned to find clients by e-mail newsletters, but for some reason I didn’t succeed (I don’t remember exactly why). I worked with it for just a week, but already during this time I saw a number of advantages that the paid version has (I then somehow managed to crack the program):

Unlimited number of e-mail addresses;
SPAM test. A very useful thing;
Clear interface;
The ability to monitor the effectiveness of the distribution;
Detailed reports;
The program support HTML-format of messages;
Well, a few others.

And this is how the Epochta Mailer interface looks like:

Click on the image and it will enlarge. As you can see, it is convenient to create letters here and send letters too - just make a couple of clicks. However, before sending it is necessary to make a number of settings, without which the program will not be able to work.

Setting up Epochta Mailer

In order to be able to send emails, you must have an SMTP server, a protocol designed to easily send emails. Epochta Mailer has a built-in one, but it will not be enough for the full operation of the program. But we can use other options:

SMTP server of your ISP. To use it, you need to ask the provider whether it provides SMTP. Most likely there are severe restrictions on the number of emails sent. Somewhere you can send 500 letters, and somewhere less;
The hosting provider's SMTP server can also be used for sending through Epochta Mailer, but most likely there will also be a limiting box here, but much more extended. For example, certain providers allow you to send up to 3,000 emails per day. For many this will be enough;
Free mail services from Yandex, Google, Mail.ru. Anyone can use it, the main thing is to have an account in the system whose SMTP you want to use. In this tutorial, we will use Yandex;
Rent an SMTP server. There are special services that allow you to rent servers and carry out mailing.

As I said, we will use the SMTP server from Yandex. The limit is 150 messages per day, as far as I remember:

Open the program and fill out a short form. It opens when you first start the program:
Be sure to fill in all the fields, otherwise you will not be able to send letters;
Next, on the top panel, click on the "SMTP Wizard" button:
In the window that appears, select "Use external SMTP":
This way you can use all available free SMTP servers. Click "Forward";
Next, click on the "Add" button:
You will see a window with a list of all available servers. Select the server of the mail service where you have an account. I will choose Yandex (smtp.yandex.ru):
In the same window, we see the limits on the number of messages per day;
Then double-click on the SMTP server in the selection window, after which another one will open with server parameters, where you will need to specify the login and password of the account from which emails will be sent and SMTP will be used:
Click OK and then Finish.

This completes the setup. Now you can create a letter to send to your subscribers. The editor here is such that it will not be difficult to work with him. Everything is extremely simple and clear:

Sending letters

Before you send a letter, you need to download the addresses for mailing. You can do this through the "Addresses" item:

The finished database can be downloaded by importing an .xls or .csv file, or via Google Sheets: