Eldorado accrual of bonuses on your birthday. Promotion "Eldorado's birthday. Terms of the bonus program

The bonus system of the equipment store provides additional privileges. They apply to holders of Eldorado Savings Cards. Discounts on the buyer's birthday are one of the advantages.

Benefit size

Usually, the store accrues bonuses on a special "Savings" card. They can be used for future purchases. For birthdays, the number of points received is doubled. 6.6% (and not 3.3% as usual) of the check amount falls on the card. Later, with savings, you can fully or partially pay for equipment or HiTechnic services (installation, adjustment and maintenance of purchased items).

Conditions

There are several options for getting the birthday privilege. The path depends on the presence or absence of the Eldorado Savings Card. Birthday promotions are offered to every customer.

Timing

• The privilege is valid on the birthday and for 5 days after the holiday date.
• The double benefit is credited to the card immediately, and you can pay for the further purchase with the received points in 14 days.

Additional Information

Bonuses are awarded in accordance with the rules of the loyalty program. The store gives birthday people additional bonuses for the next purchase. Special discounts on the birthday itself are not available at Eldorado.

Loyalty programs are a necessary component today marketing strategy any company focused on the end user. Bonus card El Dorado is an example of a standard move in this direction. In this review, we will try to figure out whether, thanks to the accumulative program of this network, you can really save money when purchasing household goods.

Terms of the bonus program

When making a purchase in any of the stores, including the online platform, the buyer can receive a bonus card. It is issued free of charge, regardless of the amount of the check. The only difference is that a regular store will issue a plastic card, and the site will issue an electronic one. Both are completely equivalent and allow you to participate in the program. The only caveat is that the buyer, who has electronic card, a real store will have to exchange it for a plastic one. The owner of "plastic" can use it by buying via the Internet.

El Dorado is one of large networks hypermarkets of household appliances and electronics. The first store was opened in 1994. As of the end of 2013, the network includes more than 700 stores (including franchising), which are represented in 450 cities of the Russian Federation. There are also 120 points of issue of goods ordered via the Internet. The network's revenue in 2013 amounted to more than 2.2 million euros. Since 2011, 100% of the shares have been owned by the Czech investment group PPF, as stated on the company's website.

The card is cumulative. After paying for a product or service, bonuses are accrued on it (that is, some part of the money spent is actually returned), the amount of which depends on the purchase price, the presence of an additional promotion and the type of store: real or online hypermarket. And if a program participant buys something on the birthday and within 5 days after it, the return is made in double size.

Bonuses are activated after 14 days, after this period they become available for use.

With the accumulated money, you can pay for goods and services (including delivery) in the stores of the chain, including the online hypermarket. The rate is 1:1. Bonuses can be paid up to 100% of the purchase price.

90 days after activation, unused accumulated money will be canceled.

Information on how you can check the balance is indicated on the card. You can do this on the website Personal account, and by phone or at the checkout in the store.

Benefits of the program

So, according to the terms of the program, the buyer receives a discount on the following purchases in the amount of 1% to 6.6% of the amount. Thus, the participant is encouraged to come again and again to Eldorado. Moreover, the limitation of the validity period of the accumulated amounts to only 90 days makes it necessary not to delay the decision-making. The last fact upsets buyers the most (as evidenced by their reviews)

Activating bonuses only after 14 days does not allow you to spend them on the day of purchase to pay for the delivery of the purchased product or the second check. In general, marketers did their best to force you to come to the store again for a new purchase.

But the hypermarket, nevertheless, does not forget to please the participants of the program. Promotions are periodically organized, during which the return of money is a larger amount than usual - 10-20%. Sometimes promotions concern the entire range, sometimes - only a part. In some promotions, bonuses become active immediately, that is, by dividing the purchase into 2 checks, you can get a discount on the second one without leaving the checkout. Unfortunately, additional programs are not launched as often as we would like.

However, the store is praised. And it is precisely for the prices that are especially pleasing to buyers in the online version. There they are lower than in real hypermarkets of the network, and often this difference is significant. Due to low prices on the Internet site, the return is only 1%.

Eldorado bonus card and similar in competitor programs

Studying the loyalty programs of competitors allows us to conclude that they are carbon copies. Approximately the same percentages and conditions for issuing cards, the same additional points on the buyer's birthday, the same possibility of paying up to 100% of the next purchase. But differences still exist. Sometimes in favor of El Dorado, sometimes not.

For example, in the M-Video network, the amount of bonuses in the amount of 3.3% is awarded regardless of whether it is an online version or a real store. This, of course, is an obvious plus. But you can spend the accumulated money only in packages of 500 bonuses, and this is already a clear minus.

In Media Market, the return is 1% and is activated after 60 days. In addition, for goods purchased in the online store, bonuses are not awarded with rare exceptions. Compared to Eldorado, this is a minus. But they are valid for a year, which is a completely obvious plus.

However, you can fully appreciate the benefits of bonus (formerly called savings) cards of the Eldorado Buyers Club by conducting a more detailed analysis.

Let's compare prices for goods from different groups of main competitors, taking into account their loyalty programs. To simplify the assessment, we will assume that the money returned to the card is a discount that you will definitely receive.

The results of the analysis are summarized in the table.

The cells are marked red if the competitor's price is 50 rubles or more higher, yellow if the prices are approximately equal (the difference is no more than 50 rubles in one direction or another), and green if the competitor's product is cheaper by more than 50 rubles.

Table 2. Comparison of prices for popular goods in the Eldorado network and competitors

	El Dorado			M Video			media market
	Price, rub	Bonuses, rub		Price, rub	Bonuses, rub	Cost including discount, rub	Price, rub	Bonuses, rub	Cost including discount, rub
Teapot BOSCH TWK 6001	1599	16	1583	1990	67	1923	1910	19	1891
Smartphone SONY D5303 Xperia T2	18990	190	18800	18990	633	18357	18990	190	18800
Vacuum cleaner SAMSUNG SC6573	5799	58	5741	5990	200	5790	6269	63	6206
Meat grinder MOULINEX HV6 ME 620	6899	69	6830	6990	233	6757	7700	77	7623
Digital camera NIKON Coolpix S9600	6999	70	6929	7990	267	7723	8990	90	8900

As you can see, the prices in the Eldorado online store for most items are initially lower than in other similar networks. However, in M-Video, thanks to more favorable conditions programs, the price of some items is lower. But the possibility of using bonuses only in packages of 500 offsets this advantage. Prices in Media Markt are higher in almost all positions, so the advantage of saving money on the card throughout the year also reduces to zero.

findings

Thanks to the bonus program of the Eldorado network, there is a real opportunity to save money when purchasing household appliances, electronics and other goods for home and leisure. For maximum benefit, it is better to make purchases in online stores, as well as keep track of various promotions and additional savings programs.

M. Aviamotornaya, m. Tekstilshchiki, Moscow, Ryazansky prospect, 2, bldg. 2, LED and 3D TVs in the ETO Electronics Center, Gorod shopping center
m. Babushkinskaya, Moscow, st. Menzhinsky, d. 27, gas stoves and microwave ovens on credit in Eldorado Moscow, Ramstore shopping center
m. Babushkinskaya, Moscow, st. Polyarnaya, d. 2, great prices for plasma and LCD TVs in Eldorado Moscow store
Bagrationovskaya metro station, Moscow, Bagrationovsky proezd, 7, dishwashers and washing vacuum cleaners in the Eldorado hardware store, TK Gorbushkin Dvor, entrance from Bagrationovsky proezd
m. Begovaya, Moscow, Khoroshevskoe shosse, 16, dryers and washing machines in Eldorado Moscow, shopping center on Begovaya
m. Bibirevo, Moscow, st. Prishvina, d. 22, a huge catalog of goods in Eldorado, shopping center Alexander, 2nd floor
metro station Bratislavskaya, Moscow, st. Bratislavskaya, 14, Looking for a TV? The best solution is to buy in Eldorado Moscow!
metro station Bratislavskaya, Moscow, st. Lublinskaya, 153, excellent Appliances at the ETO Electronics Center, TC L-153
m. Dmitry Donskoy Boulevard, Moscow, b-r Dmitry Donskoy, d. 2a, Buy refrigerators in Eldorado Moscow! It's profitable!
Domodedovskaya metro station, Moscow, Kashirskoye sh., 61, building 3a, high-quality household appliances at the ETO Electronics Center
m. Kaluzhskaya, Moscow, st. Profsoyuznaya, d. 61a, great prices for washing machines in Eldorado Moscow, shopping center Kaluga
metro Krasnogvardeiskaya, Moscow, Orekhovy Boulevard, 22A, you can always buy Eldorado household appliances on credit, SEC Oblaka
Kuzminki metro station, Moscow, Volgogradsky pr-t, 98, bldg. 1, hardware store Eldorado Moscow
m. Novogireevo, Moscow, st. Novokosinskaya, 36, Buy a refrigerator in Eldorado on credit! It's profitable!
m. Novye Cheryomushki, Moscow, st. Profsoyuznaya, d. 56, Eldorado household appliances store, shopping center Cheryomushki, 2nd floor
m. Prazhskaya, Moscow, st. Kirovogradskaya, ow. 13a, coffee makers and coffee machines in the Eldorado store, Karenfor shopping center, 2nd floor
Prospekt Mira metro station, Prospekt Mira metro station, Moscow, Olimpiyskiy pr-t, 16 building 1
m. Rechnoy vokzal, Moscow, Leningradskoe shosse, 112/1, pots and a slow cooker in the Eldorado Moscow store
Tushinskaya metro station, Moscow, Pyatnitskoe shosse, 43, household appliances on credit in Eldorado, Trade House Ogni Moskvy
m. Tushinskaya, Moscow, Pyatnitskoe highway, 3, knives and cutlery according to low prices in Eldorado, shopping center "12 months"
m. Tushinskaya, Moscow, st. Tushinskaya, 17, favorable prices for shavers and epilators in Eldorado, SEC Prazdnik
m. st. Podbelsky, Moscow, Open highway, 9, building 1, you can buy any hair dryers and styling kits in Eldorado, Sunflowers shopping center
m. Tsaritsyno, Moscow, st. Biryulevskaya, 51, bldg. 1, product catalog for newborns in the Eldorado store, Patterson shopping center, 2nd floor
Schelkovskaya metro station, Moscow, 9th Parkovaya st., 62-64, electric and gas hobs on credit in the Eldorado store, Pervomaisky shopping center
Moscow, Borovskoe highway, 51, building 1, a large catalog of electric and gas stoves in the Eldorado store, Novoperedelkino shopping center
Moscow, st. Butakova, 4, refrigerators and other household appliances on credit in the Eldorado store
Moscow, Dmitrovskoe shosse, 163a, great prices for laptops and tablet computers in the Eldorado store, RIO shopping center
Moscow, Lermontovsky pr-t., 19/2, a huge catalog of goods in the Eldorado store, Phoenix shopping center
Zelenograd, Solnechnaya Alley, bldg. 900, household appliances in Eldorado on credit, Perekrestok shopping center
Zelenograd, microdistrict 15, przd. 648, bldg. 1550, p. 1, all household appliances in the Eldorado catalog
Moscow region, Balashikha, Shosse Entuziastov, 66, if you need a refrigerator, The best decision- buy in Eldorado, TC Paterson
Moscow region, Dmitrov, st. Professional, d. 5-V, ​​Prices in Eldorado are fantastic! Come to the Eldorado store in the Albatros shopping center
Moscow region, Domodedovo, Kashirskoye highway, 7, a huge selection of washing machines in Eldorado
Moscow region, Dubna, st. Sakharova, 4, If you need household appliances, come to the Dubna shopping center and buy in Eldorado!
Moscow region, Egorievsk, ave. Lenina, d. 6, All new phones in Eldorado can be bought on credit!

Until July 28, inclusive, every visitor of Eldorado retail stores can join the promotion by purchasing the product participating in the promotion and spinning the “gift wheel”. And everyone will be lucky, prizes in the amount of 500 to 20,000 rubles are guaranteed. The winner will receive a card for the second purchase, which can be used to pay up to 100% of the cost of the equipment, the next purchase can be made until August 31.

The promotion started recently, but some buyers are already lucky, and they share their impressions:

“We recently bought an apartment and are now furnishing it,” say Marina and Pyotr Evseev from Irkutsk. “They stopped by Eldorado for a washing machine. And then there's the wheel!

“I rarely go to stores,” says Tatyana Semyonovna Gorshkova, a pensioner from Yaroslavl. - But the iron burned out - I came for a new one, and here is such a gift! As many as 20 thousand! I will please my grandson Ilyusha with a new purchase.

- This is a super idea! - Oleg Igoryshev, an eighteen-year-old Muscovite, rejoices. - For my birthday, my friends gave me an envelope - they know that I'm a music lover - and I came to choose a music center. And here is the promotion! One pull of the lever and I have 5,000 more.

Winner from Vladimir. Photo: Eldorado press service

The price tags will prompt

Customers need to be aware that not all items are included in the promotion. The purchase of those that are marked with special price tags entitles you to receive a bonus. The buyer must go to the "wheel" and spin it. At the moment when it stops, with the help of a special pointer, the very amount of bonuses that will be credited to the plastic card will be determined. Cash withdrawal by card is not carried out, only Eldorado goods can be paid with bonuses. Both retail stores and an online store will definitely accept cards for payment, the only condition is self-delivery of goods. The card can only be used once. Please note that the card balance is fully deducted in any case, even if your purchase costs less. You pay only 1 ruble to the cashier.