Birthday discounts for Eldorado. Eldorado bonus card: and yet it's profitable! Eldorado bonus card and similar in competitor programs

28.07.2021

The Eldorado trading network, which specializes primarily in household appliances, is familiar to almost everyone in our country. The company's stores are currently represented in more than 200 cities, in total there are more than 600 stores in different regions of Russia. How to get birthday discounts in Eldorado?

Buyers who are members of the "Eldorado Club" and have a corresponding bonus card on their birthday can count on significant bonuses in this trading network. Now Eldorado issues two types of cards to its customers:

plastic;
virtual electronic.

Electronics store Eldorado offers a system of bonuses to cardholders

A plastic card is issued to the buyer after purchase in one of the stores of the Eldorado chain. The card itself is worth nothing, however, upon receipt, it is advisable to fill out a special buyer's questionnaire (it is in it that, among other information, you need to indicate your date of birth).

As for the electronic bonus card, you can order it in your Personal Account on the Eldorado website (of course, for this you first need to register and log in to this portal).

Both types of cards are absolutely equivalent and give you the opportunity to participate in bonus program on the same terms. However, a buyer with electronic card, in a real store, if he wants to use bonuses, he will have to change it for a plastic counterpart.

There are situations when a person receives a card, but at the same time forgets or does not have time to fill out a questionnaire. What to do in this case? In fact, this oversight is easy to fix on the Eldorado website in its Personal account. Or you can print the questionnaire from the site on paper, carefully fill it out and come with it to the nearest Eldorado store.

What else characterizes the Eldorado bonus program

Here are some of the main features of this bonus program:

Bonuses, as a rule, are activated (that is, they become available for use) fourteen days after accrual. And the activation of promotional points can also occur at times different from the standard ones.
With the accumulated bonuses, you can pay not only for goods, but also for some services, for example, delivery when ordering via the Internet.
There are certain exceptions - goods and services for which you cannot pay with bonuses. This applies in particular to payments for mobile communication and insurance services.
Sometimes it happens that the bonus card was forgotten at home and you cannot present it when buying. Is it possible in this case to spend the bonuses accumulated on it by simply calling the card number? Today this is not possible. However, Eldorado employees may well give you bonuses for the purchase, even if you do not have a card with you. It is enough to enter its number when registering the purchased goods in a special field.
The course is one to one. That is, 1 bonus equals 1 ruble.
If desired, more than 99% of the purchase price can be paid with bonuses (but in any case, 1 ruble will have to be paid either in cash or by bank transfer).
Ninety days after activation, those bonuses that were not used will “burn out”.

Information on how to check the amount of accumulated bonuses is indicated on the card itself. In particular, this can be done by calling the help desk or by contacting the cashier outlet El Dorado.

What bonuses and benefits can a buyer of Eldorado expect on his own birthday

Any holder of a bonus card has the right to receive and accumulate bonuses for purchases all year round. For example, for the purchase of a regular product in an Eldorado offline retail store, the buyer will be credited with 3.3% bonuses on a bonus card. When purchasing a product that is subject to a special offer or promotion, the user will be credited with 1% of the amount. For any purchase in the Eldorado online store, he will also receive 1% in the form of bonuses.

And the bonuses for the birthday and the next five days are literally doubled for all of the items listed above. That is, 6.6% instead of 3.3% and 2% instead of 1% will be charged.

On the site, you can activate a loyalty card to accumulate bonuses

In addition, the buyer can count on special gift bonuses on his birthday. The system automatically determines the users of bonus cards who are credited with bonuses under special offers. A message about such accrual can be sent to the phone or e-mail specified when filling out the questionnaire. In addition, find out that you have become a member special offer, you can on the website of the trading network in the Personal Account (this information is posted in the "Personal Offers" section). Any other preferential terms and discounts on birthdays in El Dorado are currently not available.

The promotion is valid in all retail stores of ELDORADO LLC (hereinafter referred to as Eldorado).

The promotion applies to orders of the online store, issued for self-delivery from retail stores. The promotion does not apply to online store orders placed with delivery or self-pickup from online hypermarkets and online store points.

In the period from July 01, 2014 to July 28, 2014, when purchasing certain goods, the buyer can receive a gift under the Eldorado Birthday promotion.

To participate in the promotion, no later than 20 minutes after the purchase, the buyer must go to the "wheel" and spin it. At the moment when the wheel stops, with the help of a special pointer, the amount of bonuses will be determined, which will be credited to the plastic card.

Spinning the wheel is possible only in the same store where the purchase was made.

Promotion is performed by pressing a single lever on a special lever. Any physical impact on the wheel is prohibited after pressing the special lever and until the wheel comes to a complete stop. If the buyer has performed any actions in order to change the amount of bonuses displayed by the wheel, the minimum amount is credited to his card - 500 bonuses.

After paying one check, spinning the wheel is possible only once.

You will receive a gift in the form of a plastic card "Eldorado's Birthday" (hereinafter referred to as the "card"), to which the corresponding face value is credited, 1 bonus = 1 ruble.

Information about the amount of bonuses credited to the card is displayed in a special document. After crediting the appropriate amount to the card, a document is printed in two copies indicating the denomination and number of the card, as well as the date of crediting. Both copies are stamped by the store, one is signed by the buyer, the second - by the responsible employee of the store. A copy signed by a store employee is provided to the buyer.

Bonuses credited to the card as part of the Eldorado Birthday promotion can be used to pay up to 100% of the check amount from July 01, 2014 to August 31, 2014. Cash is not issued by card, only Eldorado goods can be paid by card.

Payment by card is possible in any Eldorado retail store, or Eldorado online store, subject to self-delivery.

For payment / partial payment of the amount of the check, you must present the card.

The card can only be used once.

In case of loss of the card, the card is not restored.

If the price of the goods purchased using the card is less than or equal to its face value, the card balance is deducted in full, the buyer must deposit 1 ruble to the cashier.

In case of participation in the promotion "Easy to choose, easy to change", the buyer cannot participate in the promotion "Eldorado's Birthday" at the stage of issuing or accepting a card.

The promotion does not apply to goods purchased on interest-free credit.

The promotion does not apply to the payment of Eldorado gift cards.

Only one card can be used to pay one check.

The promotion does not apply to goods purchased by legal entities.

If for technical reasons it is impossible to spin the wheel, then only a guaranteed prize of 500 bonuses is credited to the card for all participants of the promotion.

Promotion rules are subject to change without prior notice to buyers.

Organizer of the action LLC "ELDORADO", 125493, Russia, Moscow, st. Smolnaya, 14. OGRN 5077746354450.

Loyalty programs are a necessary component today marketing strategy any company focused on the end user. The El Dorado bonus card is an example of a standard move in this direction. In this review, we will try to figure out whether, thanks to the accumulative program of this network, you can really save money when purchasing household goods.

Terms of the bonus program

When making a purchase in any of the stores, including the online platform, the buyer can receive a bonus card. It is issued free of charge, regardless of the amount of the check. The only difference is that a regular store will issue a plastic card, and the site will issue an electronic one. Both are completely equivalent and allow you to participate in the program. The only caveat is that the buyer, who has electronic card, a real store will have to exchange it for a plastic one. The owner of "plastic" can use it by buying via the Internet.

El Dorado is one of large networks hypermarkets of household appliances and electronics. The first store was opened in 1994. As of the end of 2013, the network includes more than 700 stores (including franchising), which are represented in 450 cities of the Russian Federation. There are also 120 points of issue of goods ordered via the Internet. The network's revenue in 2013 amounted to more than 2.2 million euros. Since 2011, 100% of the shares have been owned by the Czech investment group PPF, as stated on the company's website.

The card is cumulative. After paying for a product or service, bonuses are accrued on it (that is, some part of the money spent is actually returned), the amount of which depends on the purchase price, the presence of an additional promotion and the type of store: real or online hypermarket. And if a program participant buys something on the birthday and within 5 days after it, the return is made in double size.

Bonuses are activated after 14 days, after this period they become available for use.

With the accumulated money, you can pay for goods and services (including delivery) in the stores of the chain, including the online hypermarket. The rate is 1:1. Bonuses can be paid up to 100% of the purchase price.

90 days after activation, unused accumulated money will be canceled.

Information on how you can check the balance is indicated on the card. This can be done both on the website in the Personal Account, and by phone or at the checkout in the store.

Benefits of the program

So, according to the terms of the program, the buyer receives a discount on the following purchases in the amount of 1% to 6.6% of the amount. Thus, the participant is encouraged to come again and again to Eldorado. Moreover, the limitation of the validity period of the accumulated amounts to only 90 days makes it necessary not to delay the decision-making. The last fact upsets buyers the most (as evidenced by their reviews)

Activating bonuses only after 14 days does not allow you to spend them on the day of purchase to pay for the delivery of the purchased product or the second check. In general, marketers did their best to force you to come to the store again for a new purchase.

But the hypermarket, nevertheless, does not forget to please the participants of the program. Promotions are periodically organized, during which the return of money is a larger amount than usual - 10-20%. Sometimes promotions concern the entire range, sometimes - only a part. In some promotions, bonuses become active immediately, that is, by dividing the purchase into 2 checks, you can get a discount on the second one without leaving the checkout. Unfortunately, additional programs are not launched as often as we would like.

However, the store is praised. And it is precisely for the prices that are especially pleasing to buyers in the online version. There they are lower than in real hypermarkets of the network, and often this difference is significant. Because of low prices on the Internet site, the return is only 1%.

Eldorado bonus card and similar in competitor programs

Studying the loyalty programs of competitors allows us to conclude that they are carbon copies. Approximately the same percentages and conditions for issuing cards, the same additional points on the buyer's birthday, the same possibility of paying up to 100% of the next purchase. But differences still exist. Sometimes in favor of Eldorado, sometimes not.

For example, in the M-Video network, the amount of bonuses in the amount of 3.3% is awarded regardless of whether it is an online version or a real store. This, of course, is an obvious plus. But you can spend the accumulated money only in packages of 500 bonuses, and this is already a clear minus.

In Media Market, the return is 1% and is activated after 60 days. In addition, for goods purchased in the online store, bonuses are not awarded with rare exceptions. Compared to Eldorado, this is a minus. But they are valid for a year, which is a completely obvious plus.

However, you can fully appreciate the benefits of bonus (formerly called savings) cards of the Eldorado Buyers Club by conducting a more detailed analysis.

Let's compare prices for goods from different groups of main competitors, taking into account their loyalty programs. To simplify the assessment, we will assume that the money returned to the card is a discount that you will definitely receive.

The results of the analysis are summarized in the table.

The cells are marked red if the competitor's price is 50 rubles or more higher, yellow if the prices are approximately equal (the difference is no more than 50 rubles in one direction or another), and green if the competitor's product is cheaper by more than 50 rubles.

Table 2. Comparison of prices for popular goods in the Eldorado network and competitors

	El Dorado			M Video			media market
	Price, rub	Bonuses, rub		Price, rub	Bonuses, rub	Cost including discount, rub	Price, rub	Bonuses, rub	Cost including discount, rub
Kettle BOSCH TWK 6001	1599	16	1583	1990	67	1923	1910	19	1891
Smartphone SONY D5303 Xperia T2	18990	190	18800	18990	633	18357	18990	190	18800
A vacuum cleaner SAMSUNG SC6573	5799	58	5741	5990	200	5790	6269	63	6206
Meat grinder MOULINEX HV6 ME 620	6899	69	6830	6990	233	6757	7700	77	7623
Digital camera NIKON Coolpix S9600	6999	70	6929	7990	267	7723	8990	90	8900

As you can see, the prices in the Eldorado online store for most items are initially lower than in other similar networks. However, in M-Video, thanks to more favorable conditions programs, the price of some items is lower. But the possibility of using bonuses only in packages of 500 offsets this advantage. Prices in Media Markt are higher in almost all positions, so the advantage of saving money on the card throughout the year also reduces to zero.

conclusions

Thanks to the bonus program of the Eldorado network, there is a real opportunity to save money when purchasing household appliances, electronics and other goods for home and leisure. For maximum benefit, it is better to make purchases in online stores, as well as keep track of various promotions and additional savings programs.

Enter the promo code in the shopping cart at checkout

The amount of the discount is from 500r to 5000r. from the cost of the promotional goods
Discount for one code word is provided for one product
Code discounts are not cumulative
Products. participating in the promotion are marked with a special badge
The list of products participating in the promotion and the discount rates are subject to change during the promotion period without prior notice.
The code word is valid only for products of the Eldorado online store.
The code word does not apply to "Services" and Hi Technic certificates

Peculiarities

Lots of payment methods.
Additional maintenance service.
A convenient forum with reviews about equipment and about the store.

Online store "Eldorado"

One of the largest online stores of household appliances and electronics Eldorado celebrates its birthday and gives generous gifts to all customers! Don't miss 5 promotional codes for a discount up to 5000r. on the household appliances, electronics and accessories, which means that you have a chance to buy TVs, laptops, phones, computers, cameras and much more at the best prices !
Online store Eldorado - it's convenient! Place an order online and receive it without leaving your home! Save time and effort on shopping and waiting in lines : the entire range of the Eldorado store is now available for order on the website! Choose from hundreds of offers, enter a special promo code and enjoy your new appliances - it's so easy to live better!