How to Sell on eBay: Our Tips and Tricks. How to Sell on eBay: Our Tips and Tricks Bigfoot on Toast

Do you know what determines the success of trading on eBay other than having a unique or quality item? You will be surprised, but this is the knowledge of the secrets of SEO-optimization of your selling pages created at this auction, which we personally, after quite a long study, counted about 10. All of them are easy to use, although in spite of this, once you put them into practice, and the likelihood of a successful sale of your lot will immediately increase several times.

And the rules explaining how to start selling on eBay are these:

1. Use of keys.

The main search element of any ad created in the auction is the title. Therefore, you should start SEO optimization with it, be sure to insert the search key or keys into the title. And there may be several.

From looking at the queries used by eBay shoppers, we know that 60% percent of them are just one word - "jeans", "scuba", "LEGO", etc. Therefore, this is the first thing you should do to SEO-optimize the title of your ad. The first, but not the only one, since in the request about 30 percent indicate the price of the product, as well as its quality - “new”, “used”, “second hand”.

Also, approximately 15% of buyers search using the following keywords: “inexpensive”, “cheap” and others.

2. Use of multiple languages.

It should also be taken into account that 92 requests made by eBay users are in English. Therefore, if you are ready to send your goods abroad***, be sure to create a description in English.

*** - And for this you should not only choose the appropriate postal services, but also clarify the presence or absence of customs duty, as well as whether it is possible to forward this product abroad - all this is indicated in the trade announcement.

There are 2 methods to do it right:

the first is to create two parallel pages offering the same product - in English and Russian;

create bilingual ads using two languages ​​at once; an example of this is “Used scuba gear is inexpensive. Aqualung second hand cheap.

3. Selecting a national eBay affiliate is the first step for anyone who wants to learn how to start selling on eBay.

It will also be remembered that today there are about 40 national eBay affiliates created for users from Poland, China, Ukraine, Russia, Thailand, etc. Creating a separate account on each of them allows you to increase sales several times. As for solving language problems that you will have when creating a description for a product, they can easily be solved by the same Google Translate.

4. Work with the description.

The description itself is divided into 3 parts:

first - short description product located on the page immediately below the name of the lot;

Thanks to the internet, we have websites like eBay and Craigslist, whose user traffic is estimated at millions of visitors daily. However, these sites are the source of the strangest offers that can only be found in the Internet space. I have carefully studied eBa y and other similar sites. As a result, I got a small list of ads published on ebay, which must be seen with one's own eyes to be believed.

Fortunately for these websites, and unfortunately for users, some of these ads have been successful. They not only brought a lot of money to those who published them, but also swindled those who fell for the bait. Some may ask what I mean by " ridiculous ads on eBay". Of course, the word ridiculous” can be interpreted in many ways, but one cannot but agree that some of these ads are absolutely useless on this online marketplace. Although you can always find something amazing here, we must not forget Golden Rule: God saves the safe, because in most cases, when you see some ad and think, “ it's too good to be true", in fact, it turns out.

Don't let this article discourage you from shopping on eBay, because 99% of the time, this online marketplace is used for legitimate transactions. From my own experience I will say that on both sites you can find necessary thing at low price. It is worth noting that eBay is included in the top 10 fastest growing brands in the world.

15. Piece of Mars

Let's start right away with one strange commodity, a piece of Mars. Believe it or not, a piece of the planet Mars has been listed and sold on eBay. It may not be the strangest item ever sold on eBay. According to further investigation, the starting bid for this item was $450,000. As a result, it was purchased at the above price. The ad was originally posted in 2003, and although it seems that such an item cannot be legal, in fact it turned out to be so.

It is said that finding a meteorite that was part of Mars is very difficult, but fortunately one of them was sold for eBay, and brought the seller a huge amount of money. In this particular case, the sold meteorite was further investigated and its affiliation to Mars was confirmed.

14. Grilled Cheese Sandwich

According to several different sources, a fried sandwich with a somewhat distorted image of the Virgin Mary was bought by GoldenPalace.com on eBay for $28,000. According to the item description, the sandwich is 10 years old and part of popular culture. The item was originally listed on eBay with a bid of $99,999,999. I would be shocked if anyone shelled out that much money for a sandwich that was grilled and bitten too.

Frankly, I'm amazed that someone bought a sandwich for almost $30,000, but that's another story. However, under the circumstances, it is not surprising that a gambling website spends so much money that they can invest it in other funds. According to the CEO, the sandwich was used to raise money for charity.

13. Advertising on the forehead

After I heard about this ad, I was wondering how often people use the forehead as a place to advertise. To my surprise, this is quite common. Apparently, the idea of ​​advertising on the forehead originates in 2003, when an article was published about the use of foreheads for advertising.

The ad in question was posted by a man named Andrew Fisher who once sold space on his forehead to a company Snorestop for almost $40,000. Fisher used temporary tattoos to promote the logo of a snoring company. This man was nicknamed the Lobast Guy ( Forehead Guy). When I found this ad, I never would have thought that people could do something like this, but, in fact, this is a great way to promote their business and certainly unconventional.

A few years ago it was announced that dessert Twinkies stop releasing. This caused huge outrage among angry buyers and hobbyists. Twinkies. Moreover, there were a couple of ads for sale on eBay Twinkies. Unfortunately, none of the lots was successful. People thought that Twinkies will become a collector's item due to the cessation of its production.

Luckily, no one fell for this trap, as the dessert company announced that they were not closing the case, but were only going to release Twinkies according to the new recipe. Unfortunately for the sellers, all their attempts to get rich quick remained a blue dream. It's ridiculous to me that in the 21st century people can fall for this.

One of the most unremarkable ads that I accidentally found on eBay is an ad for the sale of stacks, or rather stacks Nickelback. There are clearly sellers on eBay who are trying to capitalize on the hate surrounding the group. Nickelback suggesting to people how they can cope with the existence of this group. Fortunately, these lots are much more harmless than others, as they do not look like a scam.

What's more, the stacks seem to sell for quite a low price. However, I think the only reason people buy them is to throw them at someone when you're angry, or just smash them on a cement floor. I think stacks Nickelback are in bad taste, but if used for their intended purpose, they can be useful. Of course, they are suitable to start a conversation, but nothing more.

10. Prison toilet

This item shocked me with how common it is on eBay. Believe it or not, they are legal and can be bought in bulk at once. Numerous ads on eBay are trying to sell prison toilets in pairs, 2, 3 and 4 by auction. Unfortunately, save on toilets from of stainless steel fail because minimum price$300 dollars, sometimes even more.

This lot arouses curiosity in large part because I have never met people who prefer a prison toilet to a regular one. However, I think they could be useful for camping and other businesses. In my opinion, these suggestions should be avoided if you're just looking for a regular toilet. It doesn't cost money or hassle.

9. Soap

If you're really concerned about how good you smell, you definitely shouldn't be looking for soap on eBay. To be honest, just spend a couple of minutes driving to the nearest supermarket and I assure you, you will spend less than on eBay. However, that hasn't stopped some individuals from setting up a soap shop on this online marketplace.

The soap I'm referring to was listed on eBay with a bit chewed off. Completely incomprehensible, but the soap actually sold for about 0.06 cents. It is clear that you would not regret even more money for buying soap in the supermarket, but this particular soap was gnawed. Come on! If this is something you want to have in your collection, it's best to give up this desire and let the post disappear without a trace.

8. Bigfoot on toast

Of course, Bigfoot hunting is a familiar topic that comes up again and again today. People are ready to go to any lengths to prove that they have seen Bigfoot. So, on eBay you could find ads for the sale of toasts with the image of Bigfoot. Any skeptic will give the most obvious explanation that most likely a special toaster was used to print certain pictures on the bread.

As you might expect, these listings are not as rare as you might think, although the prices of these items suggest otherwise. The item I'm referring to was listed on eBay for 0.01 cents and was finally sold for $33.35. There are many things I can't explain these days. If you're so desperate to spend $40 or so on burnt toast, it might be time to rethink your priorities.

7. Graphing Calculator

I remember how in high school the guys had huge graphing calculators. I am, of course, aware of their definite usefulness in various branches of mathematics. No wonder they are listed for sale on eBay. Perhaps those guys who wore them in school years, do not know what to do with them now, because they realized that mathematics is useless in everyday working life.

Lately, there are half-price graphing calculators on eBay from retail calculators. This indicates not only that they are stale, but the demand for them ranges from " small" before " no».

6. Britney Spears hair

eBay has collected some of the strangest items in its history, one of which is Britney Spears' hair. This is not an artificial wig, but the real hair of the star, which she shaved off in one of the salons. Undoubtedly, this salon was responsible for the cut hair and, instead of disposing of it, put it up for auction in the hope of getting easy money.

Unfortunately, due to existing eBay policy, the auction was quickly closed because it was in violation of the rules. The auction was reopened in 2007 and the hair sold for $1,000,000. All in all, fame has its ups and downs, and stars are aware of certain consequences.

5. Hollywood Sign

Under the advertisement for the sale of the original Hollywood sign, it was indicated that someone has the opportunity not only to buy it, but also pay a decent amount for it. The Hollywood Sign was created in 1923. It was put up for auction to fund other projects. Not surprisingly, the original $300,000 Hollywood sign, exhibited in 2005, sold for a reasonable $450,000.

If the real owner had to finish some big project, I think by making this sale, he was able to do it without difficulty. Such things are not extraordinary, such as aircraft or buildings, which were also sold on eBay, but they also have buyers who have enough funds to buy them. But I would never buy something this size just to display it in my yard.

4. New Zealand

I was never told that it was possible to auction a piece of property or even land on eBay. True, there is no guarantee that it can be sold there. So, someone tried to sell New Zealand on eBay for 0.01 cents, but like Britney Spears' hair, eBay decided it was against their policy and closed the auction.

In 2008 New Zealand sold for over $3,000 at auction, but I don't think eBAy would have allowed whole countries to be sold. If it were legal, everyone could hit the jackpot on the sale of a city or country. I can't deny that this sale ad is a lot of fun. If I had the opportunity, I would do the same thing.

3. Presidential toilet paper

Whether you're a Hillary Clinton or Donald Trump fan, there's toilet paper for everyone. It feels like the people behind this are just having fun printing images of presidential candidates on toilet paper. To be honest, I think this is a brilliant idea. I can't think of better way show your attitude towards a certain candidate.

If you're looking for toilet paper with more than just real candidates, then Barack Obama's toilet paper will be to your liking, although it's not as popular as the aforementioned ones. The price of such toilet paper varies from $2 to $6. If you're planning to stock up on toilet paper for the winter, it's worth checking out eBay.

When you're with friends, have you ever thought it would be nice to have a stink spray on you? Thanks to eBay and being able to post here unusual goods, you can buy a portable stink spray for yourself and your friends. This purchase can be the best in a friendly company or if you have nothing to do at home.

Imagine someone upsets you at work or at home, you quickly pull out a reliable stink spray and create a stench so bad you can't stand it yourself. I'm not making excuses for those who go into other people's houses and make an unbearable stench there, however, given that such a product exists, people are already making fun of each other with this spray.

1 Canned Unicorn Meat

If unicorn meat exists, why buy old regular meat? Clearly, eBay is once again no stranger to strange goods, including inedible items that may not be edible in any form. Not only eBAy sells these products, but Amazon too. Before you go to buy this canned food, read the description and you will see that this meat is not to be eaten.

On the other hand, you can find funny wording in the description, for example: “ No cheating - real unicorn meat! Great source of glitter!

eBay is the largest online marketplace in the world and one of the largest single buying and selling communities. With such a massive audience in one place (171 million users worldwide), the increased potential for visibility makes it easier for sellers to promote their products or business on eBay. That's why so many sellers come to eBay to bring a huge audience to the site. Many big sellers even sell at a loss as part of a customer collection strategy.

For example, some large sellers use a 99 percent auction strategy to collect data.

As eBay evolves, so does social media marketing and alternatives for promoting listings. The name of the game on eBay should be at the top of the search and get noticed. While eBay tells us that listings will rank higher in searches when captions are optimized, and keywords will be included in the headlines, there are some additional things sellers can do to catapult their listings to the top of the search. Some cost money, others just take time to actually do the marketing.

Promoted eBay Listings

New feature in 2017 is version advertisement eBay, similar to Facebook advertising. Promoted listings are a way to place items at the top of the search. Sellers mostly pay for higher placement. Here's how it works.

1. Merchants choose which listings they want to advertise either by selecting a category or by selecting individual listings.

1. Sellers choose a rate from 1% to 20% of the sale price. eBay actually offers a Trend Report on Featured Listing Rankings, so if sellers are unsure how to be competitive, eBay provides a weekly category trend report based on the average and maximum bids set by sellers using advanced listings. We update this information weekly." (eBay.com)

1. Sellers are only charged if the item being sold sells after the buyer clicks on the ad AND sells it within 30 days. Therefore, not before the start of the fees, only after the transaction fees after the sale of the goods.
2. Merchants have access to data showing ad and click performance, so they can adjust their promoted listings for maximum results.

Use social media

Promote eBay items on Twitter, Pinterest, Facebook page and Instagram. Use this technique sparingly as you don't want your friends to get tired of your constant posting and bad faith or unfollow you. Promote unusual or hard to find items. During the 4th quarter, when people buy holiday gifts, you can be a little more liberal in promotion social networks. Just be careful, it's not overkill.

These are just a few simple methods that require very little overhead and apply to every eBay business model or marketplace. The key to consistently selling and making money on eBay is focused on the details in each listing. Using these strategies can help boost your visibility and promote both your eBay listings and your e-shop from eBay.

Create promotional boxes

1. promotional items. Use this type to use one or more Store elements. Sellers can highlight items that are recently listed or running out of stock, with both getting a boost in search. Select items manually or let eBay automatically include your items.
2. Provide links to other parts of your store. eBay says "Use this type to provide buyers alternative ways search for products in your store. Custom links can point to the Store category, a custom page on your store, another eBay page, or custom search results. or images that provide access to those other pages. Choose from predefined graphics or provide your own. Graphics that do not conform to the standard sizes in the location will be resized to fit. "

1. Create your own ad unit. Create your own unique ad unit to show information such as shipping and payment details, links to the newsletter registration page Email or a review page. Merchants can write their own HTML code for custom ad units, but make sure they are mobile friendly. You don't want to do all the work to get a buyer into your listing and then lose them because they can't read the listing on mobile devices.

In this short article, I would like to show you how to put an item up for sale. Of course, as you understand, the auction is not a disinterested thing and you have to pay for trading on it. Therefore, here I would like to analyze how to minimize eBay commission fees and further show examples of listing goods on eBay without any paid services.

First of all, let's break down what eBay's fees are:

1. Fee for listing a lot for sale. That is, it turns out that you just have to pay for placing a lot. But not everything is so sad. You can list 50 items on eBay for free every month. This is quite enough at the beginning of trading, I still do not go beyond this limit. If you sell more than 50 items per month, then eBay will charge you $0.30 per item for listing the fifty-first and subsequent items.
2. Commission fees in case of successful sale. If the product is on sale, then the platform eBay charges you 10% of its value. Therefore, be sure to take this into account when calculating the price of the lot.
3. Fees charged by Paypal for processing the payment. They make up 3.9%. Also consider this figure when pricing.
4. Fees for additional eBay services, such as: highlighting an item in search, showing in featured items, extending the duration of the auction over 10 days, adding more than 12 photos to the gallery, setting reserve prices when bidding on the auction.

In fact, if you exhibit up to 50 products per month and do not use additional paid services, then you pay nothing for listing the goods, so if you didn’t sell anything, then you don’t lose anything (except, of course, the cost of purchasing goods, if you had any). And in the event of a sale, you are charged 13.9% of its value. So just increase the price of the item by that percentage. Moreover, 13.9% is deducted from the sum of the cost of the goods and the cost of delivery, so it does not matter whether you include the cost of delivery in the price of the goods and set the option "Free shipping" or set the cost of the goods and the cost of delivery separately.

Lot listing instructions.

Now that you are familiar with the terms of trade, let's look at two examples of listing on eBay. In the first case, the video tutorial will show you how to put up a pair of shoes for sale. This example is artificially modeled to simply show the process. In the second case, there will be a more modern and detailed text instruction for the sale of tar soap. It's already real example what is sold from Russia in large quantities. And remember, the main thing is to start trying it yourself, because you can read the instructions endlessly, but true experience comes only when you try to do everything yourself. Each situation is unique and somewhere you will have to think with your own head, but I think after viewing the examples given, you will have fewer questions. The main thing is not to be afraid and try.

Selling on eBay - Example 1. We expose shoes (video tutorial).

Sale on eBay - Example 2. We exhibit tar soap.

Now let's look at how to list a product on eBay using the example of selling Russian tar soap.

English is set in my account settings. If you have Russian set, then some menu items will be, respectively, in Russian. However, not all part of the sales interface is translated from English, therefore, it is much more convenient to use it English language. In addition, if you intend to trade with foreigners, it is better to immediately get used to the terminology in the original language. All description below will be based on the English-language interface.

Select in the top menu of the site "My eBay" - "Selling" (My eBay - Sales)

A form opens in which you need to specify the name of the product. The name of the product should, if possible, be written in the way that a potential visitor will search for it through the search bar, so feel free to use keywords. In addition, since there can be a Russian-speaking buyer living abroad for such a product as Russian soap (as a rule, emigrants from the Russian Federation and CIS countries), I duplicate the name of the product in Russian. In this case, I am selling 2 bars of soap in one lot, so I write the following text in the title: “Russian Organic Birch Tar Soap 2 PCS | Tar soap - 2 bars. After specifying the name of the product, click "Get started":

You will see a form for selecting a product category. Select the desired category. If you find it difficult to choose, you can find similar products from other sellers and see what category they are in. In our case with soap, this is "Bar Soaps":

After selecting a category, press the "Continue" button and get to the next step, "Create your listing", where we will need to do detailed description goods, including the price and terms of delivery and return. There are two options here, either work with this listing creation form, or switch to a simplified form, for which you need to click on the “Switch to quick listing tool” link. If you want, you can try the simplified form, but personally I always work with the extended form, so we will not switch anywhere. Let's start filling out the form in order:

Title is the title that users will see in search results. We filled it out in the previous step, but if you want, you can edit it here.

Condition- state - select New (well, I would still sell used soap -;))

Add photos- a very important step, here we add product photos. Selling anything in the 21st century is pointless without photos, so try to prepare high-quality and clear photos of your product in good resolution in advance. Personally, after photographing, I edit images in Gimp or Photoshop: I remove the background and make the image brighter and more contrasting. In total, you can add up to 12 photos without additional paid fees. Here are the images I added:

UPS- barcode - I never bother with this parameter, select "Does not apply"

brand- brand, brand - you can select from the list or enter your own. Naturally, in this case there is no such thing in the list, so we manually drive in "JSC "Neva Cosmetics", Saint-Petersburg":

Size type- type, size - they offer a choice of Regular (Normal), Sample Size (Test sample) and Travel Size (Compact, for a trip). Choose "Regular".

Formulation- shape - select "Bar" (bar).

Country, Region of Manufacture- country and region of the manufacturer - put "Russian Federation"

After all our body movements, I got the following picture:

Next comes the "Details" section, where we can give detailed description product. How better description, the higher the likelihood that the product will be found and that it will be attractive to the buyer. I filled it out like this:

If you have been shopping at this auction for more than a year, then you know that many sellers have very beautiful descriptions and even images. This is possible if you switch to the "HTML" fill form. Of course, knowledge of html is necessary, and images must be uploaded to some kind of image hosting and links to them should be provided here. In a separate article I will talk about how to make beautiful description with minimal knowledge of html so anyone can figure it out. While, in principle, a simple textual description is sufficient, many are limited only to it.

Go to the section of the cost of goods and delivery "Choose a format and price"

On eBay, you can either put an item up for auction or put a fixed price, just like in a regular online store. I prefer to trade for a fixed price "Fixed Price". Next, set the price of the item. I recommend to pay attention to the option " Allow buyers to send you their Best Offers for your consideration» (Allow buyers to send you best offers for your consideration). For example, you put up a product for $ 10, and the buyer wants to buy cheaper, he can send you an offer to sell the product, for example, for $ 8, and you will already consider it and, if you want, then sell the product on the proposed terms. In this case, I do not set this option, but often it can be useful.

In field " duration» we can specify the duration of the advertisement. When placing a product for free, you can put up to 30 days - that is, your ad will hang for no more than 30 days, and then if no one buys the product, the ad will be removed, but it can be re-placed. The “Good ‘Till Cancelled” option (post an ad indefinitely until the lot is withdrawn by you) is paid, so I do not recommend choosing it.

Below you are offered to donate some of the money from the sale to a fund. Since I am greedy, so far I have not donated anything to anyone and always put “I do not wish to donate at this time”

We go to the “Select how you "ll be paid” section - and indicate the Paypal account where we want to receive money and where they will take a refund from us if there are any problems with the order. We also check the box “Require immediate payment when buyer uses Buy it Now" (Require immediate payment when the buyer uses the "Buy Now" button).

Go to the delivery section "Add shipping details".

On eBay, shipping is divided into domestic and international. Moreover, since there is no separate Russian site eBay, for us the delivery will always be international. And the one that is internal is actually a delivery to the United States (well, or to the UK, Germany, Australia, if your account was created on these sites, but I have not met such users). In other words, if you are registered on ebay.com, then you are considered an American user and therefore you are required to separately indicate delivery to the United States (U.S. Shipping) and separately delivery to other countries (International Shipping), including, by the way, Russia. Therefore, in our case, we simply indicate the cost of international delivery here and there. If you want to include the shipping cost in the price of the item and deliver free shipping, then in the U.S. Shipping set the option "Free Shipping", and in International Shipping just set 0, as in the picture below:

Handing time– order processing time is the time from the moment the buyer purchases the goods until you send it to eBay with a tracking number. If you do not work anywhere and plan to give eBay trading your work time completely, then you can bet 1 day, but if you are busy with something else, then bet up to 3 days, like me. But in any case, it is better not to bet for more than 3 days, this may repel the buyer.

Here you can also change the item location (“Item location”) by clicking on the “Change location” button. Here you need to specify where the lot will be sent from. If you send it yourself - indicate your location. You can just specify your city, you can only specify the country. If this field is not changed, then the auction will put a fragment of the address that you specified in your account.

The rest of the fields can be left blank.

If you did everything right, you should see the inscription "Your fees so far: $0.00" This will mean that you do not need to pay fees for listing the goods.

We press “Continue” and we see a message that we “saved” 30 cents, since 50 products have not been exhibited this month yet. Below we can see the choice to "Post Our Product", "Preview", or "Edit" again if something is not to our liking.

We press "Preview" and if everything is good, then we place it. You can also save your listing as a template so that when you post the same or similar product in the future, you do not have to fill out all the fields. Click - "Save this listing as a template and use it to sell similar items"

After that, you should see the inscription "Congratulations!" and text stating that you posted your first item.

Now, after placing the goods, you can again go to personal account in the "Selling" menu and look at your lot. There you will see the number of views, how many days until the end of the ad placement and other data:

If someone buys your product, it will be displayed in the section Sold and you will need to send it and provide the buyer with shipping information. A separate article will be written about this.

If no one buys the product in 30 days, it will be displayed in the section Unsold and if you wish, you can set it again by clicking on the "Relist" button.

In the following articles, I will go into detail on how to ship a product, how to provide shipping information, how to create an html template for product descriptions, and much more.

That's all, I wish you successful trading!

If all your accounts have already been prepared and you are morally ready to start selling goods on the largest trading platform in the world, then this article is for you. After reading this article, you will be able to independently put up for sale your first product. And immediately after the content of the article, you will find a video tutorial on the process of putting goods up for sale from a time-tested intermediary, it is possible that after watching the video tutorial you will not have to read the article further.

Summary:

The content of this video tutorial is fully consistent with the actual process of listing goods for sale, with one exception - at the very end of the listing process, you must enter the address of your PayPal wallet! More on this below. The video tutorial shows the advanced editor of the ad for the sale of goods, and the article focuses on a simplified editor that successfully copes with its task.

Starting the listing process and choosing a category

Displaying goods on eBay the easiest way to start is with the page that is shown in the last step of editing a user account and adding permission to automatic withdrawal money from the account PayPal under the buyer protection program eBay. This page looks like this:

The link to it should be saved in your bookmarks, unless of course you have read and followed my recommendations. On this page click on the button List your item. If you do not have a link to this page, use this link, which I found for you in the help system eBay. You can also find a link to the beginning of the display of goods for any product you purchased, unless of course you want to sell the item you bought on eBay or is it similar to the one you want to sell.

You will be redirected to the first step of adding a product. You need to enter an indicative title for your sale ad, in most cases a short product name will suffice. After entering, click the Get started button

You will be presented with the most appropriate categories for that title. Use the checkbox toggle to select a product category. The further success of your trade depends on your choice, as an erroneously chosen category will not allow a sufficient number of potential buyers to see your product in the search results.

If the search results did not give a suitable result, you can select a product category manually, continue listing the product by clicking on the link or the Browse categories tab and going down the category tree, find the one suitable for your product.

Regardless of the method that suits you, after selecting a category, click on the Continue button.

If you want to sell a fairly common product, you can try to find its ready-made description. Use enter the name of the product, its model in the line and click the Search button. You may be shown the most relevant products from this category. If you want to sell one of the ones offered, select it and click on the Sell your button. When choosing such a product, you will no longer need to add its main characteristics to the description of the product; several stock photos of the product can also be automatically added. We will consider the option of placing a product for sale when there is no description of an identical product and compose it ourselves. Click the Continue with your listing button.

Choose how to create a product description. Fundamentally, these methods differ only in a more detailed (rather just more colorful) division into sections of information and the number of photos that can be added in this product description editor. We will compose a description of more in a simple way in a form called Keep it simple. Click the Go button in the column with the name of this form.

Creating a listing for selling an item on eBay

In the open listing creation form, all added information is divided into 5 semantic sections. In the first section, enter the name of the ad. Be sure to indicate in what condition the product is being sold: new - “Brand new”; new in the box - “New in Box” or “NIB”; used - "USED"; used in perfect condition - “USED Viry Nice”.

Also in the header of the product ad creation form there is a link to go to the advanced editor and a Save for later link to save the current ad to drafts.

In the second section of this form, you can add up to 4 photos. The minimum number of photos is 1, but it is possible without photos if the lot itself does not require it; maximum - up to 12 photos, which can be added in the advanced form of creating a lot. For $0.35 you can choose additional service Gallery Plus, which will allow potential buyers see enlarged photos of the product in the search results.

In the third part of the simplified form for creating a lot description, you must specify the technical characteristics of the product and give its detailed description. In this example, screenshots of the lens listing process are used, so the column headings specifications are full of various expressions from the photo world, and in addition to the standard Brand and Model, there are specific ones: maximum aperture, focal length, lens type - fisheye, standard, macro and so on. All these indicators must be filled in, because the more truthful information about your product is provided, the fewer questions and misunderstandings the buyer has and the greater the likelihood of a purchase.

At the bottom of the third part of the form there is a text editor for creating a lot description. Describe the condition of the product, give a truthful assessment of its work, and also indicate the special conditions for payment, return and delivery of the goods, if any. If you will not send goods to the countries of Africa, South America, please also inform us about it.

The fourth section of the form regulates the financial relationship between the seller and the buyer, it must:

1. specify the method of sale: auction, sale at a fixed price, auction with a fixed price, format for selling goods with a bid Make Offer and auction with a reserve price are available only in the advanced ad creation editor;
2. enter prices for selected sales methods;
3. add available shipping methods and their cost;
4. determine whether it is necessary to hide the announcement of the sale of goods for residents of countries in which there is no eBay regional site;
5. specify the order processing time in WORKING days;
6. using the “checkmark” switch, mark the possibility of returning the product corresponding to the description if for some reason it did not suit the buyer.

It is worth noting that in the “simplified” ad editor on the site ebay.com there are only American delivery services such as , FedEx, UPS, that is, you will not be able to choose any other delivery method and, accordingly, in the list of delivery methods there will be no Russian Post and even Russian Post. Adding standard international shipping methods such as economic shipping, standard shipping, expedited shipping only possible in the advanced editor. To go to the advanced editor, follow the link Switch to form with more choices, which is located in the header of this editor. In the advanced editor, scroll the page to the appropriate section and specify the city in which the product is located. After that, it will be possible to add standard delivery methods to the list of used ones. More details about this are described in the video, which is presented at the beginning of the article.

In the fifth section, you just need to specify the address PayPal, to which the buyer's payment should be sent. It is also possible to block the acceptance of bids from buyers who do not have a linked account. PayPal. This free feature will allow you to avoid unnecessary problems when the winning bidder at the auction refuses to buy due to the fact that he is not able to pay through PayPal.

This completes the process of creating a listing, it remains to find out the amount of the fee for putting up a lot for sale and carefully check the information you provided. When exhibiting the first 50 lots during a calendar month, it is worth striving to reduce the cost of putting the goods up for sale to zero. After checking the information in the ad, click on the Save and preview button.

On the next page, you will be shown the created ad, as it will look in the search results and when viewing the ad in a separate browser tab. If everything suits you in the created ad, click the Continue button.

You will be shown a message notifying you that the item is up for sale. After that you can go to My eBay section or tell your friends in Facebook that you are selling goods on eBay!

From the following article you will learn what to do after the goods have been paid by the buyer: how to properly pack and send the goods, what to do with the track number that you receive in the mail?