Where to buy second hand. How to open a Second hand store - step by step instructions. Good and bad second hand

Many people like to dress in beautiful cheap clothes, which at the same time is often unusual, stylish and original. And most importantly, it should be affordable. And if so, then it is profitable to sell such people need product. To do this, it is enough to open a second-hand store. This is not difficult to do. The article will discuss how to open a second hand store.

To open such a business, it is important to understand where to start. First you need to find out exactly where to buy clothes, how to sort them, at what price it is more profitable to sell them. In addition, you should decide on the location of the outlet.

Benefits of opening a secondhand store

It is quite possible to open a store without much start-up capital. Only 500,000 - 600,000 rubles will be enough. This money will be used to purchase goods and equipment, to rent premises and pay staff.

It should be noted that it is not difficult to conduct such a business. The goods will need to be ordered, packaged and sold. As a result, you will not need to hire many workers with extensive experience. This type of business is quite suitable for novice entrepreneurs. In this type of activity, there are very small risks and little competition, so it is definitely worth opening a business. This business is able to bring good profits and business experience with a minimum investment. And after receiving necessary experience it will be possible to open a point where new things will be sold.

Drawing up a business plan

First you need to draw up a second-hand business plan. With it, it will be possible to calculate how much investment is required. For example, it is planned to open a point of 50 square meters. Expenses will be required for the following needs:

• rent of premises and a communal apartment - about 50,000 rubles;
• purchase necessary equipment- approximately 60,000 rubles;
• salary of employees - about 50,000 rubles. and more, depending on the number of employees;
• funds for the purchase of goods - about 400,000 rubles.

So, it will be quite possible to start a business if you have an average of 500 - 600 thousand rubles on hand. Revenue can reach 500,000 rubles or more. But about a third of the amount will be spent on the purchase of a new product. As a result, the net profit will be about 100,000 rubles per month. Second hand can pay off in about six months - a year. And if you're lucky, it will happen sooner. Is it profitable to open a second-hand store - everyone decides for himself, although it is worth thinking about it. You need to understand that if the business does not go well, its payback may be delayed for one and a half to two years, or even the business may turn out to be unprofitable.

A detailed business plan indicates the stages of project implementation, writes marketing and financial plans, and assesses possible risks.

We are looking for and equipping a room

The first step is to find a suitable room where things will be sold. It is best if it is located in a fairly crowded place in a residential area. You may not pay much attention to repairs. But it is important that the store is clean and spacious, and the outside looks attractive. It is recommended to provide good ventilation inside, because it is difficult to choose things in such places, and you need to be prepared for a large crowd of people and their long stay in the room.

It is important to choose a convenient place for fitting booths. It's better if there are several. They should be well lit, be with large mirrors, rugs, coat hooks. It is desirable to hang one or more additional mirrors in the hall so that visitors can try on clothes without occupying the fitting rooms. In addition, it is necessary to equip the room with shelves, hangers, racks. If you do not want to spend money on new equipment, you can buy used. Along the walls, dressed mannequins and some dimensional things, for example, a voluminous wedding dress, should be placed. For the convenience of visitors, it is necessary to put at least one or two sofas or armchairs.

To prevent theft of things, it is advisable to install one or two CCTV cameras in the hall. In some places, you can additionally put their dummies, but no one should guess that they are not real.

Required to work cash machine which must be registered with tax office. Near the cash register there should be a special small packing table.

Store setup

Store assortment

The product must be placed as compactly as possible. On the small area should fit as many clothes as possible. The more clothes sold, the greater the benefit. It is important to clear the aisle so that customers can move freely around the premises.

As for the area of ​​​​the premises, it can be any, depending on what goals the business owner has. It is best to give preference to novice businessmen to the average size of the room. In any case, it should be more than 40 - 50 square meters. On average, there will be about 10 kilograms of goods per square meter of premises. This should be taken into account. In this type of business, quick sales are important, because only this can provide a good profit. So it is better if there is enough space for things. But it is worth looking among the premises with a small rent in order to reduce your costs.

Before arranging your outlet, it is important to find out about the requirements from the fire supervision and SES. They will need to get permission.

Where to look for suppliers

So, the premises are found and equipped. Separately, you should think about finding suppliers of goods. It is best to choose them in megacities, because in small cities there is always a greater risk of stumbling upon unscrupulous suppliers. Over time, you can change suppliers by trying other people, then compare the results. Different suppliers may have their own working conditions, prices for goods, their range.

Working with incoming items

Clothing in second-hand stores comes in large bags or bales and is priced by weight. Items received must be sorted. This is done like this:

1. It is required to select clothes that are in excellent condition and do not require any repairs or additional maintenance.
2. Separately, items are selected that require minor repairs, for example, with torn off buttons or with a small hole. If you do not want to bring these clothes to mind yourself, you can always seek help from a specialized company that offers repair and cleaning services for clothes.
3. The remaining goods will need to be thrown away or given to people in need or to a church or humanitarian organizations.

Prepared clothes should be sorted into categories: separate jackets, coats, shirts, skirts. After that, the product must be assigned a particular price, taking into account the degree of its wear. You can simply divide all things into categories, setting a value for each of them. It is also convenient for buyers.

Assortment of second hand

Main categories of things

• luxury new clothes with labels, or things with a degree of wear up to 5%;
• extra. These are new clothes. Sometimes it is a little worn, in excellent condition.
• I grade. This is a quality, sometimes a little defective clothing.
• II grade. Worn items, sometimes defective.
• III grade. Items in fairly poor condition.

Usually any second-hand store sells women's clothing(up to 80%), a little childish and masculine. Indeed, the demand for this product are mostly found in women. If educational institutions are located nearby, you can bring more youth things. In any case, things for women, men, children and youth should be placed separately from each other so that it is more convenient to choose them.

Promotion of the case

When everything is done, the new outlet needs advertising. Without this, you will have to wait a long time for new visitors. You need to install an advertising sign directly near the store. Additionally, several ads should be submitted in in social networks in newspapers, on local radio. Before you plan to open a retail outlet, you can hang balls near it.

From time to time, you can distribute flyers near the outlet (at the intersection, near the stop public transport right next to the entrance). If you wish, you can open your own website and constantly report there about the arrival of new consignments of goods, about upcoming discounts.

Excellent results can give work with a showcase. When a new batch of goods is received, it can be put on display, showing customers the presence of a large assortment of goods.

Buyers need constant updating of the assortment. In this regard, items that have not been sold for a long time must be thrown away or their value greatly reduced. You can come up with and hold some kind of promotion, or organize sales to get rid of the remnants of the previous assortment. This will make room for new things.

The same people will often come to the store, primarily the poor, who cannot afford to constantly buy new clothes. It can also be lovers of some unusual style, for which ordinary stores are not suitable. Some people buy from places like this work clothes. But there are usually few casual visitors here. It is important to establish contact with buyers, especially regular ones, and then they will come shopping again and again.

Second hand

Staff

If the store is small, one cashier is enough. If the area of ​​​​the premises is more than 100 square meters, it is better to hire a couple more sellers. They will advise buyers, as well as counteract the possible theft of goods. In the case of a large commodity turnover, it is required to hire an accountant. Additionally, you can hire a cleaning lady.

Since the success of the business largely depends on the sellers, their selection should be taken seriously. The owner of the outlet also needs to provide the staff with the most comfortable working conditions. This will increase productivity and help quality service buyers.

Business registration

The store can be registered as an individual entrepreneur or LLC. No activity license is required. But for work, you will need an SES certificate, which, along with a batch of goods supplied, must be sent by the factory. This document is valid for three years. An additional permit to conduct trading activities will be required.

So, if you decide to open a second-hand store, you should definitely try yourself in this business. If the project is successful, in time it will be possible to open trading network in different parts of the city.

To open such a business, it is important to understand where to start. It is required to find out where to buy clothes, how to sort them, at what price it is more profitable to sell them, and to decide on the location of the outlet.

Finding an idea for own business many leads to the occupation of buying and selling a wide variety of goods. This is due to the complexity of organizing and setting up new production. Before opening a second-hand store, we recommend that you familiarize yourself with the stages of project implementation.

Starting investments:	from 420 000 rubles	The number of employees:	2
Planned income per month:	from 130 000 rubles	Market competition:	average
Estimated monthly expenses:	from 80 000 rubles	Payback:	1 year

The key to successful work of a second-hand store is a competent choice of suppliers.

They can be classified into three groups:

1. Large - the turnover of things exceeds 20 tons per month. They are suitable for bulk purchases.
2. Medium - the turnover of things varies between 10 - 20 tons per month. The purchase is recommended to be carried out immediately after the arrival of a new batch of things.
3. Small - the turnover of things does not exceed 10 tons per month. These providers organize wholesale trade, and retail. However, their cost will certainly be higher than that of the two previous types of suppliers.

Please note that if you want to buy good product so it can't be cheap. Wholesalers work as follows: products are sold in bags, the buyer can view the items in them and select suitable bags without sorting clothes.

Used items are divided into original and sorted. In the first group, you can find exclusive fashion items with tags (about 15%). These things can be implemented high price. At the same time, about 15% of the weight of things is garbage. The rest of the goods are ordinary things.

Instructions on how to open and what is needed for this

A second hand business plan requires the developer to take into account a large amount of information. Let's pay attention to the key points using step-by-step instructions.

Stage 1 - registration and preparation of documents

Where to begin entrepreneurial activity? First of all, it must be formalized and opened in accordance with the law in the form of IP. When choosing a name for the store, you should not mention the sale of used items. It is better to focus on the fact that original clothes from Europe are sold on the best prices.

When starting your own business, prepare the following documents:

• IP certificate;
• permission to carry out trading activities;
• document evidencing permission to use retail space for sales and its lease agreement;
• a document on registration with the IFTS and the choice of a taxation system;
• journal of income accounting;
• certificate of processing things and their sanitary examination (provided by suppliers);
• invoices for goods (provided by suppliers);
• "Consumer Corner"

Stage 2 - finding a room

The place for trading floor should not be deleted. On the contrary, it should be picked up in a densely populated area from ordinary people with a low income. The second-hand store itself should be large enough (up to 40 sq.m.). It should be divided into a zone for inspecting things and trying on, so that you want to come back to it again.

Stage 3 - purchase and installation of the necessary equipment

It is necessary to install special commercial equipment in the store hall (hangers, shelves, mannequins, fitting rooms, mirrors, chairs, etc.). Cashier equipment and a packing table must be installed at the cashier's workplace.

Stage 4 - recruitment

To sell second hand, you will need sales assistants. It is desirable that two people work at the same time. It is better to run a business on your own.

Stage 5 - promotion and advertising

For you to earn, you need a great product and a popular place for the store. Near the store, you should hang ads with a pointer to it or distribute leaflets.

Financial plan

The business plan of the store assumes the following approximate costs for organizing it (in rubles):

• Organizational costs: from 3,000.
• Room rental per month: from 20,000.
• Salary of employees per month: from 50,000.
• Purchase of goods: from 150,000.
• Marketing activities: from 7,000.
• Purchase of equipment and arrangement of the store: from 150,000.
• Others: from 40,000.

In order for a beginner to open his second-hand business as a business, you will need at least 420 thousand rubles.

Possible risks

The following are distinguished:

1. Sanctions on imported goods.
2. Low quality goods.
3. Wrong pricing policy.
4. Decrease in the image of the product.
5. Income growth, etc.

Useful tips on how to open a second-hand store from scratch. Detailed Instructions with ready-made calculations are also in the article. Take and use!

♦ Starting investment in business: 300,000 rubles
♦ Second hand payback: 18 months

When organizing this business, entrepreneurs rely on customers who have an average and above average income.

However, the realities of the current economic situation are such that most people have begun to cut back on spending and can no longer afford the same shopping spree.

This led to an increase in the popularity of such an idea, how to open a second hand shop.

Although stereotypes greatly underestimate the level of average second-hand buyers.

A rather significant segment is made up of people who can easily afford shopping in branded clothing stores. They understand that in a second-hand store you can find almost or completely new thing.

The filling of second-hand stores with goods occurs with the help of products from Europe. And the mentality of the people living there is different from ours: after six months of wearing, they can hand over a thing to second-hand, because it is out of fashion or tired.

Often you can even find products delivered directly from European stores that have not been sold for too long and have been written off as illiquid goods.

The understanding that second-hand goods are high-quality European-made products that will last for many years, unlike the new Chinese consumer goods, comes to the inhabitants of our country gradually.

But the popularity of second hand stores is undoubtedly growing. This makes the question of how to open a second-hand store relevant for many beginners and experienced entrepreneurs.

So that you do not get confused at the stage of planning this business, this article provides step-by-step instruction store organization.

How to open a second hand: planning

Second hand shop space

Pay attention to neighboring organizations.

P.S. "Neighbors" should provide an additional flow of potential customers, and not scare them away.

The size of the leased premises can be any. It all depends on the budget, plans and opportunities.

A large second-hand store should be divided into zones: men's clothing, women's clothing, children's products, footwear, textiles. The children's part can be decorated in brighter colors than other second-hand areas, soft toys can be laid out and multi-colored applications can be glued to the walls.

For the rest of the second-hand walls, choose calm, neutral colors. Use them for additional product placement. This is not about two-story clothes racks that will be tall for people with average height.

You can hang dressed mannequins on the walls or place unusual and dimensional things (leather jackets with rivets, a wedding dress with rhinestones and a hem).

What should not be in a second-hand store is cold lighting, especially in the fitting room area. So that colors and shades are not distorted, the light must be warm and bright, and local light sources can be additionally installed in the booths.

Purchasing products for second hand

Before starting a second-hand business, an entrepreneur must decide on a supplier of goods.

Experienced owners give some advice about this:

1. When transporting, do not tie the bags, but sew them up with strong threads.
   Upon receipt, weigh each and compare with the data of the consignment note.
2. It is worth negotiating with the supplier in order to check not only by weight, but also by content.
   An entrepreneur can cut off the most low-quality products as a defect, returning them back.
3. On average, there should be about 10 kg of goods per square meter of second-hand sales area.
4. When choosing things for second-hand, pay attention to the wear and tear of the goods, and only then to its compliance with the season and current trends.
5. Trousers have the “weakest” places - the inner side of the thighs, knees, the seam between the legs.
   Skirts have a back upper part and a stomach area. For shirts - the condition of the material on the armpits, the collar, the wear of the cuffs.

Marketing plan for opening a second-hand store

Advertising campaign

People are embarrassed to shop second hand because of common stereotypes. That is why they are located in inconspicuous places.

To make it easy for customers to find the entrance, install clear and visible signs from the points of movement of customers (stops, intersections, metro stations).

Be sure to enter the company in the Internet space.

In the modern world, a second-hand store must have a website. On it, customers will be able to search for the location of stores on the map, view the work schedule and delivery dates for new products, write complaints and suggestions to management.

The target audience

Interesting fact:
Many famous people– musicians, artists, actors emphasize that it is at second-hand stores that they can buy things that correspond to their way of life and thinking.

Basically, second-hand stores are visited by the same customers, representatives separate category of people. They know how to select clothes, what days it is better to come and other subtleties of the process.

Casual visitors come relatively rarely.

Therefore, placing a second-hand store in the central area is neither profitable nor expedient. Rather inconspicuous and basements(preferably with a separate entrance).

secondhand staff

Recruitment of staff for a second hand store will not cause any particular problems for an entrepreneur.

The staff will not differ much from what is recruited in a regular clothing store.

On average, a point has:

	Qty	Salary (rub.)	Total (rub.)
Administrator	1	30 000	30 000
Sellers	4	22 000	88 000
Cleaning woman	1	18 000	18 000

All employees must have work experience or high learning ability.

The owner of a second hand store must provide comfortable working conditions for team members. Then productivity will be high, and the level of customer service will increase.

How to open a second-hand store: organization of work

Recommendations regarding the organization of work from scratch in a second hand will be as follows:

• fitting rooms should be in sufficient quantity - with mirrors, normal lighting, coat hooks and rugs;
• place additional mirrors in the hall so that customers can try on second-hand outerwear without occupying booths;
• do not forget about ordering something without which the presentation of products in a second-hand store will not be as effective - baskets and boxes, mannequins for demonstration, boxes for small goods;
• keep good lighting in the hall - do not curtain windows and artificial light sources;
• so that the “glory” of a cheap place does not stick to the second hand, keep the sales floor and premises clean (sellers and a hired cleaning service should be responsible for this);
• do not forget about ventilation: in the warm season, windows can be kept open all the time, and in winter they can be opened on the days of receiving goods so that the specific smell of second-hand clothes does not stagnate in the premises;
• your second hand can be additionally equipped with chairs or a sofa, because. people spend a lot of time here, and for the elderly it is quite difficult.

How to open a second hand: financial section

Opening cost table

Project maintenance and development costs

Second hand revenue and payback

If you want to open your own second-hand store with the expectation of a quick payback of the business, discard this thought.

On average, a second-hand store pays off in 1-1.5 years.

At the same time, the monthly revenue from the company can reach up to $ 1,500.

Some products will have to be sold at cost. Don't worry that it might not be profitable. Such a step will attract second-hand customers who come just the same in search of the lowest prices.

But for the rest of the goods, you can make an extra charge of 150-200%. And there will definitely be a client for him!

Usually these are people who want to buy something cheaper, but in good condition. According to statistics, they make up the majority of the target audience.

How a second hand store works from the inside

detailed in the video:

Tips for an entrepreneur: how to open your second hand from scratch

1. If the budget allows you to open several stores, take advantage of this.
   Between several trading platforms second hand, it will be possible to move the remnants of unsold products, which will definitely remain before the delivery of new goods.
2. In the hall it is worth putting several sellers to work.
   They will be able not only to advise buyers, but also to monitor the suppression of cases of theft.
   Attempts are made by customers quite often, and installing a scanner at the exit and magnetic “anti-theft” for each unit of production is an unjustified cost.
3. To avoid fraud by sellers, install several CCTV cameras.
   One should be sent to the checkout. A few may be ordinary dummies, but this, of course, only the second-hand manager should know.
4. Ask the cleaning company to add a little essential oil to the wash water to mask the typical smell of second-hand clothes.
   If you use mint or lavender, this can further reduce the level of irritability of customers.
5. Use thick curtains with high-quality fixation for fitting booths.
   Warm shades of the material are best suited - yellow, red, orange.
6. A product that was rejected during the purchase as absolutely not “wearable” can be sold as rags (for example, to a car service or to any factory as a cleaning material).
7. Opening your own secondhand store will not bring high income.
   To speed up payback and increase profits at times, the owner will need to expand the network to several stores.
8. It is better to set a fixed price for a good quality product and make a percentage discount on it on sales days.
   But the rest, evaluate at your discretion by category and gradually reduce the price.

Download a ready-made second-hand business plan with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

For people living in Europe, buying second-hand clothes is profitable and is considered normal practice.

According to statistics, their customers are about 2% of the population.

This trend is gradually entering our country. However, the impact of the crisis accelerates this process, as Russians' incomes are decreasing and the lion's share of them is spent on essential goods, on which it is impossible to save.

Opening second hand- a cost-effective business idea that will bring the owner 30-40% of the profit.

Moreover, starting from scratch does not require large cash investments, but on the condition that you will be personally involved in the process.

Some entrepreneurs even make their family contract out of the store, fearing theft and fraud by employees.

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• Market prospects
• Description of goods and services
• Production plan
• Recruitment
• Marketing plan
• Business risks
• Financial plan
• • • • Similar business ideas:

Business plan for organizing a second-hand store in a rented premises on a retail space of 70 sq. m.

How much money do you need to open a store

According to preliminary calculations, the opening of a second-hand store in a rented premises will require an investment of about 1,190,000 rubles:

• Cosmetic repairs of the premises - 100,000 rubles.
• Acquisition commercial equipment and accounting programs (1C, KKM) - 150,000 rubles.
• Creation of an assortment of goods - 600,000 rubles.
• Business registration, approvals and permits (SES, fire supervision) - 40,000 rubles.
• Advertising budget - 100,000 rubles.
• Other expenses - 50,000 rubles.
• Reserve fund - 150,000 rubles.

Store opening step by step

1. Search for sources of project financing;
2. Search for profitable suppliers of goods;
3. Selection of premises in places with high traffic potential audience of buyers;
4. Business registration;
5. Conclusion of a lease agreement, obtaining permits;
6. Cosmetic repairs of the premises, purchase of commercial equipment and its installation;
7. Hiring;
8. Creation of an assortment of goods;
9. Store opening.

Market prospects

Why should secondhand shops be in demand? There are several categories of people who are interested in such a product:

• Among the things come across quite a few branded goods from a variety of European and American manufacturers. At the same time, prices are several times lower than those that can be found in elite clothing boutiques. It is interesting first of all to fanatics of brands.
• Here you can find fashionable and fashionable goods at the most low prices. This is very beneficial for a poor audience of customers, such as students and youth.
• Employees public sector, for whom a certain dress code is important, you can dress flawlessly without spending a lot of money.
• In general, second-hand clothing is a product that is easy to decide on. This is a product that is comfortable to buy for the widest audience of customers.

Description of goods and services

The assortment of our store will include the sale of the following products:

• Women's clothing (blouses, shirts, skirts, sweaters, sweatshirts, dresses, suits, jackets, raincoats, etc.);
• Men's clothing (blazers, raincoats, jackets, T-shirts, T-shirts, shirts, etc.);
• Children's goods (toys, shirts, sweatshirts, sweatshirts, jeans, hats, etc.);
• Accessories (bags, belts, scarves, jewelry, gloves, mittens);
• Shoes and socks;
• Household items.

The margin on the goods will be on average 200%. For clothes of the first and second category ( best product) the margin can reach up to 500%, while the goods of the third category (poor quality clothing) will actually be sold at cost. Planned average check will be 500 rubles. It is planned to purchase goods from large wholesale suppliers who import goods from European countries (mainly England, Italy, Holland and Germany). In addition, the assortment will include absolutely new product supplied directly from domestic factories and neighboring countries.

Production plan

To accommodate a second-hand goods store, a room will be rented in office center, in a fairly walkable part of the city (not the center). The leased area will be 70 square meters, and the amount of rental payments will be 32,000 rubles per month. The selection of premises was based on the following principles:

• The presence of high traffic;
• Not high rental rates;
• Good condition of the premises, not requiring major repairs;
• Convenient access roads and good parking.

Which taxation system to choose

As an organizational legal form planned to register individual entrepreneurship at the local tax office. UTII will be used as a taxation system - a single tax on imputed income. We believe that this is the optimal tax regime for a second-hand store. The tax will be fixed and will amount to only 7,500 rubles per month. Installing a cash register with UTII is not necessary, but KKM will still be installed in the store, as it facilitates the accounting of goods and raises the status of the store in the eyes of customers.

Recruitment

From the personnel our store will need sales assistants (3 people), warehouse workers (2 people) and a cashier. Accountant and cleaning services will be outsourced. The sellers will be subject to such requirements as: experience in clothing retail, the ability to handle the 1C program, good communication skills, tact, energy and goodwill. Wage will be about 18 thousand rubles per month (as a percentage of revenue) + bonuses for overfulfillment of the sales plan. The total wage fund, according to preliminary calculations, will amount to 95 thousand rubles per month.

Marketing plan

To attract buyers to second-hand, it is planned to use the following advertising methods:

• Outdoor advertising (placing banners near stop pavilions, markets and other places with high traffic);
• Advertising in newspapers and magazines, on the radio;
• Distribution of leaflets, flyers, booklets in mailboxes;
• Sound notification a few days before the opening of the store (travel on city roads by car with a loudspeaker);
• Placement of a bright sign above the entrance to the store.

In total, advertising, according to the business plan, will be spent from 20 to 50 thousand rubles a month. For the purpose of keeping regular customers In our store there will be a cumulative system of discounts. At total amount purchases from 5,000 rubles for the following purchases will be provided with a 3% discount, from 10,000 rubles - 5%, and from 20,000 rubles - 10% of the purchase amount. In addition, our store will offer customers to leave their phone number and e-mail in order to be aware of all promotions and raffles. Thus, it is planned to gain an extensive base of regular visitors.

Business risks

Conducting this business, in our opinion, is associated with the following risks:

• Decreased demand for second-hand goods due to the growth in the welfare of the population;
• Increasing competition in the clothing retail industry. Reduced prices for new products;
• The introduction of economic sanctions and new laws that restrict the import of goods from abroad (or make it less profitable).

Financial plan

The recurring monthly expenses of a second hand store will include:

• Rent - 32,000 rubles.
• Salary - 95,000 rubles.
• Insurance contributions to the PFR and the FSS - 28,500 rubles.
• Utility payments - 15,000 rubles.
• Advertising — 30,000 rubles.
• Taxes (UTII) - 7500 rubles.
• Fuel and lubricants - 25,000 rubles.
• Other unforeseen expenses - 15,000 rubles.

Total - 233,000 rubles. Variable costs:

• Purchase of goods for resale - 30% of turnover.

How much can you earn selling secondhand goods

Break-even point of sales at fixed costs of 233 thousand rubles. per month and trade margin in 200% will be 349.5 thousand rubles. With a monthly revenue of 629 thousand rubles, the store's profit will be 279 thousand rubles.

Income

• The average check is 500 rubles.
• Number of buyers per month - 900 people. (average 30 people per day)
• Revenue per month - 450,000 rubles.

Net income: 450,000 - 233,000 ( fixed costs) - 135,000 (variable costs - goods) = 82,000 rubles per month. Return on sales is 18.2%. With such calculations, taking into account the period for promoting the business (4-6 months), the return on investment in the business will come in 18-20 months of the store's operation.

This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Second hand - things that were in use and sold again. On the shelves Russian stores goods pre-treated with disinfectants chemicals, comes from Europe and the Baltic States. Second-hand trade is profitable - buyers who do not want to overpay for clothes go to the store famous brands, and those who are not able to buy new things. To open a business, a detailed business plan is required, including financial calculations and information about possible risks. All this, as well as step-by-step instructions for starting a business, you will find in our article.

Features of the business of selling second-hand: is it profitable?

Sale of second-hand - profitable business. In Russia, 70% of the population are middle-income people, for whom buying a thing in a boutique or a branded store means a gap in the budget. They go to secondhand stores to save money.

The remaining 30% of the upper-middle-income population are also happy to visit second-hand stores in search of exclusive goods from famous manufacturers.

Second hand is a great option for those who do not want to overpay and love quality

Features of business in Russia are determined by the psychology of consumers who are embarrassed to buy used items. They are accustomed to wearing out their clothes “to the last” and consider second-hand clothes to be worthless rags that are embarrassing to wear. Therefore, a secondary goods store should be located in a residential area, out of sight of passers-by. In this case, the place must be passable. The ideal option is a quiet lane adjacent to a busy avenue.

The store should not be large - up to 10 kg of clothes per 1 sq. m, so that things can be conveniently sorted out. Experienced owners of second-hand stores advise not to hang the goods on hangers, but to lay them out on tables and shelves. They argue that having found a decent thing in a pile of others, the buyer will surely take it away, regretting the time spent searching.

There is a chance of "burning out" in business, but it can be minimized if, at the planning stage, the specifics of demand and the level of competition in the region are foreseen, financial costs are calculated and the market potential is assessed.

Which store to open in Russia

The first second-hand stores disgusted Russians - basements, worn clothes thrown into baskets in a shapeless heap, and the nasty smell of disinfectants repelled customers. Today, second-hand clothing sales are perceived differently. Buyers understand that it is better to buy a used original branded item than a new low-quality Chinese copy.

A quality item from a second-hand store is better than a cheap fake

Types of second-hand shops that can be opened in Russia:

• discount store with low prices;
• a boutique selling vintage wardrobe items;
• seasonal - for work during periods of peak demand;
• male, female or children's;
• wholesale warehouse selling clothes by weight;
• commission shop.

Boutiques and wholesale stores will be successful in cities with a population of over a million people, discounts - in the provinces and rural areas. Seasonal shops are optimally opened in resort areas.

Getting Started: Store Registration

Second hand, acting in accordance with the law, must be registered with the tax office. Register an individual entrepreneur or LLC by collecting Required documents and paying the state fee.

Table: required documents for registration of IP and LLC

After picking up the registration documents from the tax office, by the time the store opens, collect a set of papers:

• certificate of registration of an individual entrepreneur or LLC;
• trade permit;
• a lease agreement for premises or a certificate of ownership;
• expert opinion of the sanitary and epidemiological service (SES);
• goods accounting logs;
• certificates confirming the chemical treatment of things.

Work permits are issued by fire authorities and SES based on the results of examinations of the premises. Find out in advance the requirements of both authorities and prepare for scheduled inspections.

Choice of location and premises

Both a metropolis and a small village are suitable for placing a second-hand store - success depends on the location of the store. Rent a spacious room in a passable or residential area of ​​the city and install advertising structures - signs, banners, racks.

Attractive signage provides recognizability of second-hand

Requirements for a second-hand store:

• minimum area - 40 sq. m;
• availability of space for fitting booths;
• absence near grocery stores(requirements SanPin);
• absence in the area outlets competitors

Shop floor equipment

Indoors, make cosmetic repairs in bright colors, equip racks and fitting rooms, fix mirrors on the walls. Install a ventilation and air conditioning system.

After repairing the premises, purchase equipment:

Second-hand goods are located along the walls and in baskets in the center of the hall. For shoes, install separate shelves with sides, and for accessories - showcases. Equip workplace seller - buy a cash register and a computer with a program accounting, set up a table for packing goods.

Prepare the store for sanitary and epidemiological station checks - provide volume drinking water more than two liters, technical - more than 20 liters. Equip a room for rest and eating, purchase disinfectants for cleaning.

During operation, ventilate the room and do a daily wet cleaning so that a repulsive chemical smell does not accumulate.

How to choose a product and guess with quality

Second-hand clothes are conditionally divided into five categories by quality:

1. Eurostock - branded items with branded labels, not previously worn. They come from boutiques and fashion houses that did not manage to sell out their collections.
2. Cream - new clothes without tags, with no obvious signs of wear. At least 20% of "cream" - new things, often exclusive models.
3. Luxury or extra - a product with minimal wear, collected from the population.
4. The first, second and third grades are things that are significantly worn out. The kit may include clothes with stains and holes, as well as rags that are unsuitable for sale.
5. Original (mix) - unsorted bags with clothes and shoes from the previous categories.

Second hand mix class

For secondary sale, goods are collected in several ways:

• in stores - leftovers after sales;
• in families - by holding campaigns to collect clothes;
• among the population - by installing containers for collection near gas stations and supermarkets;
• in schools - organized among students.

Collection companies in Europe leave containers for families to collect clothes, then pick them up a week later

Collecting companies sort the items received:

• by country of origin - England, Germany and Canada are popular;
• by category and type of product - for example, women's items are cream or men's luxury trousers;
• according to the season - winter and summer clothes;
• specialized things - military, for sports and recreation.

An unsorted product is called a "mix", and it is possible to find the best quality items and accessories in it.

Shoes, bed linen and household items are only sorted by country of origin.

To buy a wholesale batch of second-hand to the store, think over the assortment and find "your" supplier. Companies specializing in the trade of branded products:

Verified suppliers offer customers bonuses and discounts that help strengthen trust and long-term cooperation. To conclude a supply agreement, you will need the following documents:

• OGRN and TIN with copies;
• copy of the passport;
• power of attorney (if necessary).

Upon receipt of the goods, ask the supplier for an invoice, waybill, sanitary and epidemiological conclusion and a certificate of disinfection of clothing, as well as a cash receipt.

Second hand is sold in bags that weigh about a hundred kilograms. Approximately 50% of the things in the bag are of good quality and only 10% are thrown away.

Rospotrebnadzor can, in a planned mode or upon a complaint from buyers, check second-hand goods for certificates and trade permits.

Pricing

When disassembling the bags received from the supplier, carefully inspect each item for scuffs, small holes, spots. Set individual or group prices depending on the class of goods and the purchase price. Include the following costs in your prices:

• for renting premises;
• to pay taxes;
• on the salaries of sellers;
• transport.

For products of well-known brands, the markup can be up to 500%, for middle-class items - up to 200%. Economy is sold almost at cost.

Common variant pricing policy second-hand - trade by weight, when the price is formed based on the cost of a kilogram of clothing.

Organize weekly sales and promotions, make discounts on seasonal products. Set a price reduction system, for example, by day of the week. On Monday, the item is sold without a discount, on Tuesday 10% is deducted from the price, on Wednesday - 20%, on Thursday - 30%, and so on until Sunday. In the middle of the week, update the assortment. Post the price reduction chart in a prominent place to distribute customer traffic. At the beginning of the week, lovers will come to "snatch" an exclusive thing, regardless of the cost, in the middle - middle class, at the end - those who want to buy the leftovers cheaper. Don't be intimidated by "Sunday" customers. They are the key carrier of advertising - those who will tell their friends about the opportunity to make bargain purchase you have in the store.

Recruitment

Choose secondhand employees. For successful trading in a room up to 50 sq.m. Enough to hire two salesmen. A large area should be served by three to four people. Responsibilities of sellers include: merchandising, selling clothes, sorting new arrivals.

Vendors sort clothes by quality, discarding rags, then by gender, and finally by type - underwear, outerwear, blouses, skirts, etc.

Criteria for selecting employees of the trading floor:

• brand awareness;
• Experience with a cash register
• careful attitude to clothes, the ability to give things a marketable appearance.

In addition to the vendors, hire a security guard and a cleaning lady to maintain order in the premises. Order services from an accounting firm or engage a specialist on a contractual basis.

Install staffing and wage system.

Advertising strategy

Second hand is a specific business, but traditional marketing principles apply to it. During advertising campaign use available resources:

• social networks;
• outdoor structures;
• local newspapers and television;
• public bulletin boards.

Make up calendar plan advertising messages in such a way as to constantly remind potential clients about the shop. Build a database of regular customers and find a way to get their contacts. For example, offer to fill out a questionnaire to receive a discount card. Send newsletters with great deals to your contact list.

Create a company information website with the possibility of online booking of goods. Post photos of products, add attractive descriptions, set prices. Update your stock regularly. Most likely, buyers will not dare to buy a thing online, but will come to the store to see it live. The site successfully solves the problem of attracting new customers via the Internet.

second hand financial plan

An example plan is shown in the tables below.

Starting investments (table)

Monthly costs (table)

Projected income and payback (table)

Possible risks

Aspiring entrepreneurs, when opening a second-hand store, make typical mistakes:

1. Purchase of "cream" or "extra" class clothes in the first batch. Without preliminary promotion of the store, expensive goods cannot be sold.
2. Incorrectly chosen location of the premises, renting a small trading floor in the basement.
3. Rent of retail space at a high price.
4. Illiterate work with the staff, as a result - theft. To avoid theft, it is enough to install a monitoring and video surveillance system.
5. Passion for promotions and sales. Stocks attract customers, but don't kill business by abusing low price trading.
6. No assortment updates.
7. Hiring squeamish employees.

Try to foresee risks at the stage of developing a business plan so as not to alienate customers from the first days of trading.

Video: the nuances and secrets of second-hand trading