Sites at the suggestion of the investor. How to find an investor to open a business from scratch and for a startup - step by step instructions. Disadvantages of investing in a business

Successfully finding an investor for a business is a life-defining task for most start-up companies. Implementing it in modern conditions is much easier than a few years ago, thanks to the Internet and remote investment platforms. But in any case, an entrepreneur seeking funds for his own project should know a few important rules and recommendations that will help solve this problem more successfully - we will talk about them below.

Who are “investors” and why do businesses need them?

Before you start looking for investors to implement an idea, you need to understand what this concept means and how it differs, for example, from a sponsor or philanthropist. These terms are often confused with each other, although in reality they refer to very different ways of channeling funds.

The goal of any investor is to increase their own investments. Investors invest money only in such projects that after a certain period will increase their capital or begin to bring regular profits in the form of dividends.

Investment is not charity. Unlike sponsors or philanthropists, investors give money to companies not to help, but with the prospect of making money on it. Investments are needed for business development and ultimately benefit both parties: the entrepreneur gets the opportunity to realize his business idea, and the investor increases capital.

Unlike sponsors or philanthropists, investors give money to companies not to help, but with the prospect of making money on it.

Who is the most common investor

In a situation where an investor is needed to start a business from scratch, it is important to know who can play this role. Most often it is:

1. Banks. Financial institutions prefer to deal with already existing, stable and promising companies, so for beginners, applying to a bank is clearly not the best option.
2. Investment funds - carry out collective investments of their members. The decision on the direction of money, as a rule, is made on the basis of a business plan. They support both existing and start-up projects.
3. Independent private investors. These can be wealthy businessmen, owners of large capital and even professional investors who earn on successful investments in many projects at the same time.

What you need to do before attracting investments

If the query “I am looking for an investor to open a business from scratch” is relevant to you, Before you start searching and negotiating, you need to prepare the following:

1. Detailed business plan of the project with calculations and payback period. The investor must see after what period his capital will increase. It is desirable that the plan describes the project for at least 1 year (but preferably for several years), be realistic, and do not contain excessive expectations.
2. The exact amount of necessary financial resources, possibly in several ways. For example, according to the minimum plan and according to the maximum plan.
3. A short and bright presentation of the project, which will describe all its prospects, strengths, innovation and expected profit. That is, this is a brief summary of why it is beneficial for investors to invest in this business.

Attracting investments is quite a difficult task even for operating companies. For those entrepreneurs who raise funds to implement an idea from scratch, it becomes much more complicated. Particular attention should be paid to the business plan: it is on its basis that potential investors will judge the prospects of the company

What are the types of investment

There are two types of business investments:

1. Direct - in exchange for financial resources for the implementation of the project, the investor receives a share in the management of the organization. The money is directed to the purchase of means of production, raw materials, marketing, and so on. This type includes only those investments, after which the share of the investor in the company will be at least 10%.
2. Portfolio - the acquisition of the organization's securities (stocks or bonds) for the purpose of owning them or reselling them at higher prices with an increase in their value. An investor who has bought securities usually does not participate in the company's day-to-day management and decision-making. Its goal is not the development of the company as such, but the increase of capital.

What investors like

To understand how to raise money for your business idea, you need to know what attracts investors in start-up companies. You already know that experienced businessmen and owners of large capital who only intend to increase their profits most often act in this capacity.

Despite the generally risky nature of all investing as a phenomenon, savers like guarantees. The more a business plan demonstrates the reality of payback and increased returns, the more it will appeal to potential investors.

Don't count on the "wow effect"- when investing, it does not play any role. The transparency and realism of all calculations are also highly valued. In other words, the promise of profit should not be fabulous, but based on real numbers and calculations. Among the personal qualities attractive to investors are organization, enterprise, multitasking, the ability to control the situation, predict options and events.

What repels investors

The main thing that will not allow you to find contributors to implement your own idea- this is the unrealisticness of the business plan, errors and overstatements in it, the futility of the project. Investors are looking for an opportunity to multiply their capital many times over and for this reason they will not participate in obviously failed events.

How to find finance - features of finding funds for a project in different sources

Now it's time to move on to the practical part of the issue and understand how to attract an investor to the project. To do this, we will consider the most popular options and the procedure in each case. An entrepreneur raising funds for their company should use several options at the same time, which will increase the likelihood of a successful search.

Applying to a bank for a loan

Many banks offer business loans. True, a novice businessman has much less chances to receive a large amount of money than an already operating organization. The issuance of funds to an unrealized project is too risky for a financial institution, so it is very likely that the amount will be reduced or the loan will be refused altogether.

However, if an entrepreneur is looking for where to find an investor for a small business and he needs a really small amount, it is worth applying for a bank loan. In this case, it is also necessary to have a business plan, including calculations of the required amount. It is possible that the bank will require a guarantor or collateral, for example, in the form of the entrepreneur's personal property.

An entrepreneur raising funds for his company must use several options at the same time.

Raising capital through investment funds

It is convenient to search for investments and investors through investment funds. These institutions bring together many contributors and make mixed and collective investments in a variety of start-up projects. Due to the specifics of their activities, funds treat risks much more simply than banks.

Funds are state and non-state. Those entrepreneurs whose company has any social or strategic importance for the region in which they plan to work should contact the state ones. This can be, for example, an asphalt business: it provides many new jobs (social value) and creates resources to improve the quality of streets and roads (strategic, local value).

If the project does not involve solving such problems, it is better to contact non-state funds. The most famous in Russia are: Finance-Invest, SotsAgroFinance, Adfincom, VTB Capital, Sberbank Electric Power Industry, Gazprombank Asset Management.

Raising funds for a business idea via the Internet

Above, we have considered two traditional ways to receive funds for the implementation of your own project: through a bank or through investment funds. However, now there are other options on how to attract investors using modern technologies.

The most popular and convenient option for raising money for the implementation of a business idea is to use a variety of specialized online services and platforms. Now among them there are already quite a few demanded and proven:

• angel.co
• startup.network;
• partner.ru;
• pitchbook.com;
• preqveca.ru;
• business-platform.ru
• rb.ru/pipeline;
• towave.ru;
• startupnetwork.ru
• azium.ru;
• shareinstock.com.

Each site for finding investors offers entrepreneurs to register their project and indicate all the most important information about it - the amount of necessary investments, plans and prospects, payback period, value, innovativeness.

The service will show this information to potential investors who are looking for projects in a similar business area or who have the necessary funds. Some platforms, assisting in investing, send out new offers to the base of registered users, notifying them of the emergence of promising companies.

To increase the likelihood of raising funds, use several services at the same time. Not all of them are Russian-speaking, but it is quite possible that a business plan, especially a technological one, will also be of interest to foreign investors. This option of raising capital is very convenient and promising, as it allows the entrepreneur and investor to interact directly with each other.

If an entrepreneur is looking for an investor in his business that is already operating and showing success, you can try to find investors yourself.

Independent attraction of an investor

If an entrepreneur is looking for an investor in his business that is already operating and showing success, you can try to find investors yourself. For example, post information about the need to invest on your own website, write about it on your social media accounts.

Another option is to issue additional securities. Their implementation will help you find new shareholders (and with them new finances), as well as, possibly, new ideas and steps for the development of the enterprise. However, do not forget that even in this case, you will need a business plan from which each investor will understand what benefits the investment will bring to him.

How crowdfunding can help

Crowdfunding - that is, raising funds through voluntary donations - is not an investment in the truest sense of the word. However, this type of search for money for the implementation of one's own business is also very promising. With donations through crowdfunding, contributors do not acquire a stake in the company or its securities, but help to release the first batches of goods and get to work.

To start raising funds, the author of the project creates its description on the crowdfunding site and indicates the required amount. With such financing, the business plan is of less importance. Innovative, technological developments or socially significant, socially useful projects will have an advantage.

In Russia, crowdfunding is just beginning to develop. The most famous Russian-speaking sites are StartTrack and Boomstarter. On each platform, you can learn from successful companies that have raised funds in this way and see what ideas are currently fundraising.

Summary

Finding an investor even in a new project is real. The basis for finding finance to implement your own idea should be a high-quality business plan with accurate calculations. Investors are attracted by technological and promising projects that will help to multiply capital many times over. The most effective way to find investment is to use specialized online services.

This section reflects the requests of potential investors considering the possibility participation in an investment project on the territory of the Moscow region.

you can get busy search for investment projects by posting the corresponding request in free form in our base of investment projects.

Entrepreneurs who are ready to offer their investment project for consideration will be able to find your request by keywords.

You can also get acquainted with the already proposed for implementation investment projects in the Moscow region by going to the section "I propose an investment project".

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We know how to attract investments to your projects.
We help our clients solve the most pressing financial issues related to the financing of any business projects. Feel free to get in touch if you lack the financial resources to implement your projects. A dedicated team is ready to provide investment solutions, connecting you with potential investors.
WhatsApp only: + 7-926-745-72-17
https://investconnect.populiser.com

Investment capital is available for projects in the real sector of the economy and trade (export-import), socially significant initiatives in the field of ecology and health, culture, education, and tourism.
We have reliable relationships with foreign financial institutions interested in projects in the Russian Federation and the CIS countries, providing capital on favorable terms under a simplified procedure, both in the form of an investment loan and in the form of creating joint ventures with a financial partner's share of up to 100% of the cost project.
The capital is provided at a rate not exceeding world rates (3-4% per annum), with a moratorium on the period of development of investment capital (up to 3 years).
Terms of organization of financing, depending on the degree of readiness of project documentation, 1.5-2 months.
Direct contacts with decision-makers on the provision of capital reduce the time required for paperwork and minimize the risks of denial of financing.
We provide project support at all stages of the transaction, from placing an application for project financing to organizing and holding a working meeting to sign an investment contract.
Applications for the provision of services are accepted from new (created for the project) or existing companies that have objective grounds for obtaining investment capital, have realistic plans for the implementation of the project, own initial capital to cover the costs of the organizational period, not less than USD / EUR 50-70,000.
Questions and suggestions please send to the e-mail address: [email protected], for skype negotiations: a.rishad1, mobile phone, WhatsApp, Viber + 79273369267

For a business that has existed for more than 2 years and has a stable turnover, we offer loans from private investors through investment platforms. Loan terms - up to 12 months, approximate rate, taking into account the commission of the platforms - 32-35% per year. The loan amount is comparable to the monthly turnover (up to 10 million rubles), with equipment pledged, the amount can be increased. For medium-sized businesses, unsecured loans can be issued through factoring, overdraft, bonded loans (the amounts are limited only by the financial capabilities of your company). We work throughout Russia, except for the Caucasus, Crimea and the Far East.

Large-scale modernization of production, development of the agro-industrial complex (pig complexes, poultry farms, cattle complexes, RAS), obtaining the latest equipment and technologies of the 21st century, expanding capacities, purchasing equipment, building multi-storey buildings, new workshops or entire turnkey plants (from 5 million euros ).

The investment project itself can be considered as the main collateral for the loan.

We work on the territory of Russia and the CIS (except Ukraine).

Investments and loans in real sector projects

We consider projects from the real sector: production, energy, agriculture, construction of transport and logistics complexes, and others.

Interesting projects from 0.1 to 1.5 billion rubles, mostly. We can consider larger ones.

Profitability of the project from 20% per annum in rubles and above.

We provide assistance in attracting financing for business projects in the field of oil refining.
Funding from $100M - $20B+
Investment project term: 5-15 years, depending on the investment program.
Yield >25% (IRR).
For the purposes of cleanliness and openness of business, projects are accepted for consideration of financing issues, preferably an existing business, at least three years on the market, without mixing investments from several financial institutions. We also take on the functions of Project consulting & Credit broker & Financial provider. Financing of Start-Up projects is possible.

We invite initiators of large investment projects (manufacturing, high technology, pharmaceuticals, ecology, energy....) on the basis of existing enterprises that need their financing, to strategic cooperation!
Loans up to 10 years from one of the largest Russian banks.
To start interaction:
-financial model, business plan. It is desirable to have third-party income to repay the loan (not necessary. Each project is individual, there are no special conditions)

We are also ready to arrange loans secured by commercial facilities with a working rental business
The bank analyzes the financial flows generated by commercial real estate. 30-40% discount on bail.
Loan terms - up to 10 years. Rate 11-12.5% ​​(currently)

Considered amounts from 300,000,000 rubles

Terms of cooperation in personal correspondence with interested parties.

Please email your inquiries first: [email protected]

Projects of any activities are accepted for consideration, incl. financing of long-term commercial transactions.
Loan for a period of 5-10 years, at 4% per annum, a moratorium on interest payments and loans for 12-24 months
The organizational period is 2-3 months, we provide consulting support on a paid basis.
Details when contacting the client.

Our company "Capital Plus" offers direct investments and preferential loans for business.
Among our partners are leading Russian and foreign investment companies, AAA-rated funds.

Basic terms of financing:
Projects from the real sector of the economy are considered.
Collateral - the investor's entry into the share capital for a period of 3 to 5 years. Exit from projects is carried out by selling a share to a strategic partner (initiator) or through an IPO.
Having a profitable and financially stable business with growth potential, a strong management team, and a transparent ownership structure. The company is at the stage of "Development" or "Expansion". The minimum transaction amount is 300 million rubles.

For start-ups and enterprises with small turnover, investment loans are possible, subject to the participation of the initiator or his financial partner in the project, with his own funds in the amount of at least 20% of the project cost.
The loan term is up to 10 years or more, the moratorium on payments of the loan body is 1-1.5 years. The minimum amount is 100 million rubles. All industries and segments are considered.
We also provide preferential leasing financing. Within the framework of the state subsidy - significant discounts on the advance payment + manufacturer's discount.

For small businesses and individuals, we offer loans secured by any real estate (residential and commercial), as well as vehicles, special equipment, including those secured by purchased real estate and equipment. Loan amount - from 2 to 30 million rubles.

01Mar

What is an investor for?

We all understand perfectly well that at the initial stage it is very expensive to create a business.

Moreover, regardless of the field of activity, for the most part, the costs will be:

• to a suitable location;
• For the necessary equipment;
• Looking for employees.

Then, depending on the specifics of the business, there will be other costs:

• Additional software;
• Renovation of the premises;
• Purchase of consumables;
• Etc.

And in most cases, the initial costs are so high that it becomes very difficult to pull them alone, or even as a team.

But in addition to the initial costs, many companies feel a lack of funds for full and harmonious development. It is not uncommon for a young team to have great prospects - their products or services become really in demand on the market, but due to lack of finances they miss out on the lion's share of the profits.

For example, they cannot hire additional employees, or purchase more equipment, or expand the premises, and so on. That's when they need an investor in an existing business.

We draw a conclusion: companies need to search for investors at the initial stage of their development in order to cover the lion's share of the costs of implementing their business. This is the main and most important reason why many aspiring entrepreneurs are looking for free cash.

The second reason is the search for funds for the development, expansion and implementation of any new ideas. This is typical for those companies that have found free funds to start, but due to some reason do not have enough for development.

How to find an investor for a business from scratch

Before moving on to the practical part of the search for an investor, you should decide on a couple of theoretical points. Knowing the wishes of the investor, you can understand how to look for him, and what he needs to give.

When looking for an investor, it is important to remember one detail:

Investing means making a profit. This rule should be kept in mind by every businessman who wants to interest a potential investor in his business. No one will be interested in "innovative breakthrough", "original idea", "new technologies" if they do not promise tangible profit. With all investors, you need to speak the language of money and risks. Only then can they really be interested.

Based on this rule, the following can be distinguished:

• To get cash investments, you need to convince the investor that his investments will be profitable;
• You need to prove why your project is more interesting than those of direct competitors;
• Show what prospects you have for further development in the market.

Investors who do this professionally can literally determine in 10 minutes whether a project will be profitable or not. And when they invest in a business, they don't do charity work. The only motivation for investments is to get the fastest profit, which should be higher than not only the average bank deposit, but also the lion's share of competitors.

It follows from this that the main task is not to find a private investor, but to interest him, convincing him to invest his money in your project.

What information may be of interest to investors

Now, based on an understanding of why people generally invest, you can begin to answer questions that may be of interest to a potential investor.

But before that, you need to understand one simple thing:

It is not necessary to perceive an investor for a business as a creditor. He voluntarily invests his funds, and in case of failure, they will not return to him in any way. That is why for aspiring entrepreneurs, an experienced investor will be a partner who can help in case of small setbacks and share the success.

That is why you need to work not only for the benefit of yourself, but also for your business partner. You invest your ideas, effort, time, money (to a lesser extent), while the investor invests his money, participates in making important decisions for the company.

This is a kind of shareholder who has the right to vote, to whom they are obliged to listen, but not always follow their lead. Keeping a balance between the interests of the company and investors is very important.

So, you have found a person who is interested in investing in your company.

What does he need to tell about the business:

• The main idea of ​​the business;
• Required amount of investments;
• Estimated return;
• Risks.

This is all that an investor needs to know at the beginning of your cooperation. When he evaluates the volume of proposed investments, compares profitability and risks, and if he likes your idea, then the second stage will come - a detailed survey about the business.

That's when you have to reveal all the details: why your idea is better than the competition; How are you going to spend the money and on what? when will the business expand, and to what extent; what guarantees can you give and other questions.

It should be understood that laying out all the trump cards at the beginning is not the best idea. It is quite possible that a person will not be interested in business in this area, or he can implement this idea himself.

Profitability for the investor

In Russia, there is an excellent rate of return on bank deposits - the key rate of the Central Bank. By adding 2-3% to it, depending on the region, you can reach the average rate for deposits for individuals and legal entities with large amounts of money.

For an investor, this is the minimum rate of return that he can get by simply depositing his money into a bank account. Consequently, a businessman must show a profitability at a distance higher than a bank deposit by 1.5-2 times. This is typical for small and medium businesses. For a large one, income in the amount of a bank deposit is possible due to the scale and prospects for rapid expansion.

To summarize: Investors are primarily interested in the return on their own investments.

That is why before investing money, analyze the following parameters:

• Perspective of the idea;
• Required amount of investments;
• Risks and returns.

If both parties are satisfied with these points, then there is a further stage of negotiations, in which the investor tries to obtain the most detailed information about the business and evaluate its future prospects. A competent business plan is able to answer all the questions that may arise during negotiations, so its preparation is mandatory.

Where to look for an investor for a business or startup

We have sorted out the basic information about what you can tell the investor. Now about where you can find an investor.

Relatives, friends, acquaintances

One of the most controversial ways to raise money. Suitable for starting a small business by promising people you know a return on their investment when the business starts to generate income.

At the same time, among friends and acquaintances, you can really find like-minded people who may be interested in the idea, and create a whole team that will be able to share all financial losses and compensate for each other's shortcomings.

You can borrow money from relatives to open your own business if you need a small amount, and there are any guarantees of its return.

Funds

There are two types of funds that can help when looking for investments for a business: small business assistance funds and. Regardless of the type, it will be extremely difficult to receive funds in such funds.

You need to get managers interested in your business. And if in other cases an innovative idea, an advantage over competitors and a quick payback can beat an average or even low profitability, then in this case the return on investment comes first.

Investment funds are only interested in one thing - profitability. They are willing to invest their money at great risk in ventures that will bring them great returns. But if a businessman talks about a long-term investment, without guaranteeing a profit in the first few years, such a business is unlikely to be financed.

In order to assess the prospects for their own investments, the fund will need time and the maximum information that you can provide. A group of analysts will analyze, so the more information, the higher the chances of receiving funds.

Investment funds - an association of many investors who invest free cash in order to make a profit.

And often these investment funds have less money at their disposal than a few private investors who are also ready to invest their money in interesting ideas, if only someone will interest them. But it should be understood that it is much easier to apply for investments in an investment fund than to a private investor, because for the first one you just need to contact the company, and in the second case - somehow find contact with a very famous and rich person.

State funds are one of the most profitable options for obtaining funds if the idea is truly innovative. Competitions are held periodically, the winners of which can receive a grant for which entrepreneurs can implement all their ideas. Enlisting state support, if possible, is the best option.

Successful businessmen

One of the best and most profitable ways to find investments is to work with successful businessmen of the city or region. Regardless of the scale, in the region you can find many successful businessmen who have already gone down this path, have profitable enterprises and free cash. It will be enough to interest them in your idea and your personality, and then they will invest their money in an interesting project.

At the same time, one of the clear advantages of working with successful businessmen is that they can educate and explain some of the points that they themselves have gone through. Many entrepreneurs are happy to take under the patronage of beginners, explain to them how to cope with difficulties, minimize costs, and make a profit. Especially if cooperation can bring benefits to both parties in the long run.

Collaboration usually takes place under two conditions:

• in the form of a loan;
• In the form of buying a stake in a business.

The second option is preferable for both parties. It involves the participation of the investor in the development of the company, this makes it possible to avoid most mistakes and take advantage of the connections and relationships of a more influential person in order to improve their own.

If a businessman cannot help with finances, it is recommended to ask him which of the people he knows can help and be interested in the idea. Such a small psychological trick will allow you to learn about other businessmen, and with a recommendation from one of your colleagues, you can count on something more.

A method that is suitable only for, and not in all areas. – financing by individuals of interesting projects. Often this is for some kind of reward. Leading companies that are developing some interesting new products for retail and wholesale are looking for free cash.

Banks

If all of the above methods of attracting investors did not work, you need to apply for loans from banks. Different credit organizations have different requirements for potential borrowers, but their essence is as follows:

Banks don't want maximum returns. They are interested in stable receipt of funds and repayment of the loan. That is why credit organizations will study your business plan for stable income generation and, accordingly, return of funds. They are more interested in guarantees than profitability.

It is dangerous for an inexperienced entrepreneur to take a loan from a bank, especially if it is quite risky. If the idea does not work out, then the bank will by all means demand a return of funds, up to the sale of the borrower's property.

That is why it is worth taking loans for a small business, which will pay off in 4-5 months and then be able to generate income. And if it does not work out, then the financial blow will not be as strong as the loss of money for the implementation of a medium or large project.

Venture investments

One of the most popular and effective ways to raise funds for businesses in innovative areas. Venture investments are investments of funds (associations of investors).

The nature of venture investments is their high riskiness. They provide cash to many companies that can change the world with their innovative ideas.

Also, venture funds can finance ordinary entrepreneurs. But the main condition will be dynamic development and constant expansion.

Venture funds are a kind of motivation for the constant expansion of business, spheres of influence and products. The most striking example of a company that existed at the expense of venture capital funds is Apple.

Search for an investor: step by step instructions

Now we publish a detailed and step-by-step plan on how to find an investor to open a business:

Step 1. Drawing up a business plan.

As mentioned earlier, a good business plan for an investor will always bring several advantages to a businessman's piggy bank.

What should be in a business plan:

• Description of the idea;
• Economic calculations;
• Payback period of the project;
• Development prospects;
• Analysis of competitors;
• Other information.

With and subsequent presentation, you need to carefully concentrate on all the little things. You need to pay attention not only to all the information inside, but also to your appearance, presentation of material, confidence, etc.

The use of tables, graphs and other graphic materials is only welcome. They help to better perceive information, focus on the right moments.

It will be useful to rehearse the presentation of the business plan at home several times. Also, be prepared for additional questions.

Step 2. Choice of the form of cooperation.

Before you start looking for an investor, you need to decide on the proposed model of cooperation. Of course, you can completely rely on an experienced businessman who himself will offer an interesting way for him to interact with the business, but then you lose your dominant position. We must not forget that it is not the investor who dictates the conditions, but the businessman.

In total, there are 3 ways of cooperation:

• Receiving a percentage of the amount invested in the business;
• Receiving a percentage of the profits for the duration of the entire business;
• Getting a share in a business.

Having chosen the method of cooperation that interests him, a novice businessman must indicate this method of cooperation in his business plan.

There are cases when investors do not agree with the chosen model of cooperation. You should analyze this situation and understand whether it is worth following the lead of a more experienced businessman, or whether it is better to insist on your own.

Sometimes it is better to give up your principles and receive funds for the implementation of the project, and sometimes refuse the offer and find another interested person.

Step 3. Search for an investor.

After all the preliminary work is completed, it is necessary to proceed to the very procedure of searching for an investor. You need to work in several directions at once, making acquaintances both in the field of entrepreneurs and investors, and asking your friends.

By working on the list above, you can try various options for attracting investments, and if nothing works, then you should contact the bank.

Step 4. Negotiations with potential investors.

It is advisable to find several interested persons who would be willing to invest free money in the development of your idea. Then you can negotiate from a position of strength and dictate terms. But newcomers rarely find more than 1-2 interested people, which is why you should approach the negotiation process very carefully.

To convince the investor that he will make a profit is the main task of these negotiations. At the same time, it is worth remembering that they will look not only at the prospects of your project, but also at you, so you should monitor your speech, appearance and manners.

It is desirable to answer all the questions that potential investors will have. This will ensure that you are really working on your business idea, and there will be no stupid mistakes during the implementation phase.

Negotiations are the most important part when looking for an investor.

Step 5. Conclusion of the contract.

After the negotiations were successful, you will need to conclude an agreement with the investor. It is advisable that you attend to the creation of the contract yourself and in advance. You should contact an experienced lawyer who can draw up an agreement that is beneficial for both parties.

Important points that should be in the contract:

• Term;
• The amount of investment;
• Form of cooperation;
• Rights and obligations.

Investor search portals

Now there are various portal sites that are intermediaries between investors and novice businessmen.

We present you a list of 5 sites where you can find investments:

1. Venture Club is a real treasure for investors and startups. Anyone who wants to find investment in their project can apply to the site, and after a thorough interview, submit a project. Investors who are interested in the offer will be able to evaluate the idea, financial prospects, and discuss the details. It is attractive for businessmen because there are many investors on the portal and the company directs all its efforts to attract additional people to the ranks of investors.

2. start2up is a platform that brings together investors, startups and people who want to do business together. The service is more suitable for finding potential partners to open a business. The site also contains information on the sale of various commercial assets, which will also be useful for a novice entrepreneur.

3. Napartner– a platform for finding investors in projects in various fields. If you take a closer look, you will notice that many startups have questionable ideas and ways to implement them. Accordingly, good projects here are worth their weight in gold and find investments in a short time. At the same time, the number of investors in relation to the number of start-ups does not cause optimism - there are 10 times fewer people willing to invest money than projects. Suitable as one of the ways to attract a potential investor.

4. Starttrack is the best service for serious companies. Despite the fact that the number of companies that have received investment in this system is small - only 36, but nevertheless they are still functioning, generating income. Starttrack is a community of investors that promotes the idea of ​​investing as one of the types of earnings. At the same time, we can safely say that any community of investors is an excellent search for a partner to create a business. It should be understood that you can access this service only if the project is serious and the idea is attractive.

5. Boomstarter is the most popular crowdfunding platform in Russia and the CIS. For a startup in IT, Gaming or original field - an ideal opportunity to find an initial investment. In most cases, the main idea is presented as a product / service. Users, by making a contribution, should receive a reward that would interest them.

9 rules to follow when looking for an investor

Rule number 1. The search for an investor should be done as early as possible.

In order to find an investor who will agree to invest their money in the project, it will take a lot of time. You need to look for new business acquaintances, talk with interested people at the stage of developing a business plan. This will greatly reduce time costs and simple ideas.

It should also be understood that many investors need time to assess the real prospects for the development of a particular company. And when interacting with banks or investment funds, the time to analyze all aspects of a potential client's business activities will be quite large.

Rule number 2. Collect the maximum amount of information about the investor.

Collecting as much information as possible can help in two directions at once: screening out candidates and conducting better negotiations.

For the first you need to know:

• What areas are the investor interested in;
• Where do you usually invest money?
• In what volumes;
• What profit is he claiming?

It is important to understand that it is not worth asking for a small amount of money from a person who usually invests millions in a project. He just won't be interested in your offer.

To negotiate, you may need everything you can find out about a potential investor. After all, in fact, it will be the process of selling some share in the business (to one degree or another). And for sales, it is always important to find the client's pain points and put pressure on them, pushing the fact that it is you and the investment in your business that can allow him to solve all his problems.

Rule number 3. Plan your investments.

It is necessary to name a specific amount that will be required from a potential investor. You can not operate with ranges, only in extreme cases, when you are not sure about the stability of the price in a certain period of time.

You also need to understand that you should not ask for more or less money. This will characterize you as a person who did not think enough about his business plan.

Rule number 4. Sounding realistic goals.

You may have the most ambitious goals, but the investor will not need them. To set the goal of “entering the world market” of a company that hasn’t been around for a month is at least very optimistic. It will be much more interesting for an investor to hear "entering the regional market and obtaining a 20-30% share in such and such an area." But in the meantime, you will always have to justify the adoption of a particular goal.

Rule #5: Don't be shy about your idea.

It is hard to imagine that Henry Ford was afraid to tell others about his ideas. On the contrary, he openly stated that he would create such a device in which he could sit down and drive down the street without additional traction. You also need to deal with your business ideas in negotiations.

Feel free to express your ideas, even if it seems to someone that they are far from ideal and difficult to implement. Remember to submit! The more confidently you speak, the better you are perceived.

Rule #6: Putting together a team is the best idea.

All promising projects began in the head of one person. But it can be difficult to realize all the ideas alone, and this is a generally recognized fact. It is best for novice businessmen to find a team of 3-5 people who would at the initial stage be engaged in various matters of the company, solving each of their issues, and becoming professionals in their field.

It is important to assemble a team of like-minded people who will burn with one common idea and spend all their energy on implementation. Those who hack have no place in such a team.

Rule #7: Consider the benefits of working with you.

Speak to the investor in his language. Promise him a profit, then operate with the prospects of growth and expansion. At the stage of business planning, you should carefully think about the question “What will my project be good for?”. Having answered it for yourself, ask the same question, but from the point of view of an investor.

Rule number 8. Try to be as close as possible to investors.

Attend various meetings of potential investors - business forums, conferences, and other events of an all-Russian scale. At one such conference, you can talk with a hundred different people who, in one way or another, will be interested in investing in your business.

A little psychological trick: don't say you came looking for an investment. Try to look like one of the investors - a person with money. Then you can be one of all and you will be treated with great trust and sympathy.

Rule number 9. Honesty is the best weapon.

When looking for a potential investor, you need to understand that you will be mutually beneficial partners. That is why you should always provide the most complete and honest information about the company's affairs, its prospects and your plans.

More often than not, it's better to hear the real "I'd like to sell the company in a year for a few million dollars" rather than "I'll be concentrating on meeting the company's goals and expanding it and going global." In the first case, honesty and transparency, in the second, nothing but ornateness and avoidance of an answer.

Following these tips is simple enough, but following them will help you gain an advantage in negotiations over other similar seekers of free finance and interested investors.

Conclusion

In Russia, the culture of investing one's own money is just beginning to take shape. This is confirmed by numerous surveys among ordinary citizens. Many people still prefer to invest their money in low-yielding and illiquid real estate, rather than buying shares in some young and growing company. But investors are of great importance for the development of business within the country.

What do we have in Russia now: a large amount of free cash from large businessmen, the desire of banks to finance only stable companies, and the development of investment funds that are interested in interesting and profitable ideas.

What does it mean: in Russia there is a large amount of free cash that investors would like to invest in some interesting projects. Also, the new policy of the Central Bank, which directly says that banks should also switch to an investment model of the economy, inspires confidence and optimism among investors.

Finding an investor is one of the key steps in creating a business from scratch. Raising funds will allow not only to create a business, but also to develop, reaching a new level.

Both individuals with sufficient capital and companies interested in making a profit can act as investors. In order to interest an investor, you must always talk about money and income. Only after that follows the prospects of the idea, risks and other factors.

Drawing up a competent business plan and planning negotiations with an 80% probability will tip the scales in your favor. That is why you should not only understand your own idea, but also be able to correctly present yourself.

Good afternoon, dear readers of the financial magazine "site"! In continuation of the topic of investing, we will consider the issues of finding investments for a business, namely where and how to find an investor to open a business from scratch, what to do so that he agrees to finance a business project, and so on.

In this article, we will cover:

• Why investors are needed and how to attract them correctly to start a business;
• What steps should be taken to find an investor from scratch;
• What rules should be observed in the process of searching for an investor;
• Who can you turn to for help in finding investors?

You will also find answers to frequently asked questions at the end of the post.

The article will be useful to absolutely everyone: as a business start-up, and those who already have some experience in business development. Also, the article will appeal to those who are interested in the theory of finance and investment.

To find useful information about attracting investors, read our article to the end.

Where and how to find an investor to open a business, what to look for when looking for investors for a small business from scratch - you will learn about all this and more later in the article

Regardless of the type of activity, a business needs cash. If you do not raise capital, even the best project develop will not . This threatens that the business will die at the planning stage.

It should be understood that for the successful development of entrepreneurship, it is important not to miss the moment. Therefore, businessmen, as a rule, do not have the opportunity to save money. There is a great risk that while it is possible to raise the necessary amount, the moment will be lost, and the prospective market will be attacked by faster and more enterprising competitors.

At the same time, novice businessmen should not be ashamed of the fact that their capital is insufficient. Even successful large companies, when they first started their activities, used borrowed funds.

Young companies with prospects for successful development most often feel the lack of funds. At the same time, they have a huge number of ideas that need to be implemented. Here and now ».

To date Finding investors just got easier: for this purpose, a a huge number of funds and companies who agree to transfer their money to novice businessmen.

But it must be understood that not everyone can get funds in funds. First of all, a businessman will need to convince investors to invest in his project. To do this, you will need not only to draw up a business plan, but also to prove that a particular business project is more interesting than that of competitors, and also has better prospects.

Most professional investors have extensive investment experience. Therefore, they easily determine those projects in which it is best to invest in order to maximize profits.

Businessmen must remember that funds, and private investors Don't donate money to charity. From the projects they invest, they expect maximum and speedy return.

Thus, any source of investment funds, whether banks, funds or other companies do not issue funds without the necessary confirmation. You can, of course, try to get a grant. However, the companies that issue them are even more rigid in their selection of applicants.

What to look for when attracting investors

2. How to attract investors - necessary conditions 📋

The goal of any investor is to increase his available funds. Most of them know that income from bank deposits barely covers the rate of inflation. Therefore, such investments investors completely not satisfied .

Investors strive for a level of income that will not only cover the rise in prices, but also provide a comfortable life.

All this explains why those who have significant amounts of money are looking for such companies in order to invest in them funds that will be able to provide them with sufficient money.

Starting businessmen, starting the search for a potential investor, should perceive it not as a creditor but as a partner. It turns out that a businessman invests an idea in a project, while an investor puts his own money. Therefore, such a deal should be beneficial for both parties.

Most professionals agree that search for investors- the task is not so difficult. Here the main thing is competently present your idea. It will also be necessary to convince the owner of the funds that the investment in the project will be quite promising and will bring significant income.

When telling an investor about a project, the following topics should be covered as fully as possible:

• uniqueness and relevance of the product/service offered for production;
• the size of the required investments;
• in what terms it is planned to recoup the invested funds;
• expected level of profit;
• what is the return on investment guarantee.

If a businessman correctly characterizes each of these issues, the chances of convincing an investor that the project can really bring good profit, will rise significantly. As a result, the investor will decide on the allocation of funds to him.

3. How to find an investor from scratch - a step-by-step guide to finding an investor for a business 📝

When looking for an investor, it is important to act consistently in accordance with the recommendations developed by professionals. Thus be able to quickly succeed in finding investors.

When looking for sources of investment, it is important to take into account the interests of the owner of the funds. It is important to understand that investors are guided by their own commercial interests when making investments.

Potential investors not interested how innovative the activity will be, and whether it will bring profit to the business owner. They are concerned about the increase, as well as the safety of their capital.

Some investors not important business ideas, as they are looking for passive income, tired of active business development. They have already managed to earn initial capital by working hard. Now the only desire of such investors is that the available funds bring profit, and at the same time it would not be necessary to do anything.

At the same time, they are looking for investment options that will bring more income than traditional investments - , mutual funds and similar financial instruments.

Step-by-step instructions on where and how to look for an investor to open a business

Therefore, when looking for an investor, it is important to convince him that they can receive such income. It is of great importance to follow the step-by-step instructions, which we will describe below. This will help increase the chances of a quick and high-quality search for the necessary funds.

Step #1. Drawing up a business plan

First of all, when choosing an object for investment, investors pay attention to the business plan. It must be well-formed, otherwise the probability of receiving funds may come to naught.

A well-written business plan must contain the following information:

• project description;
• calculation of the required amount of money;
• analysis of the commercial benefits that the investor will receive;
• the payback period of the project, that is, after what period of time the first income will be received;
• what are the prospects for further development of the organization.

Trust must be everything- from the quality of the paper on which the document is printed and the folder in which it is enclosed, to the use of professional graphic editors when drawing up the necessary diagrams.

In more detail, we wrote in a separate publication.

Step #2. Choosing the right form of cooperation

Cooperation between a business owner and an investor can take many forms. It is important to analyze in advance which of them can be most effective for a company that is looking for funds.

Investors agree to provide funds by earning income in the following ways:

1. as a percentage of the invested amount;
2. as a percentage of profits throughout the life of the project;
3. as a share in the business.

The business owner, having decided which option is more acceptable for him, must indicate it in the business plan. However, it is often difficult for a novice businessman to find the necessary funds.

Therefore, if a potential investor categorically disagrees with the chosen model, wishing to use another option for cooperation, should be assessed. Often it is better to agree to the conditions of the investor than to be left without money.

Step #3. Enlist the help of experienced businessmen

Beginning entrepreneurs can be sure: no one will understand them better than experienced businessmen who have been successfully working in the same field for a long time. Many of them willingly advise beginners on how to proceed further. This is especially true for those cases when mutually beneficial cooperation is possible between them in the future.

Often, experienced businessmen take newbies under their wing: they can invest money in their ideas or recommend the project for investment to other investors. Even if this does not happen, it is quite possible that professionals will give such advice and recommendations that will help in the future.

Step number 4. Negotiation

Often a positive decision of investors to invest in a project determined by good negotiation . Even those who easily find a language with people should carefully prepare for the meeting.

It will be necessary not only to convince a potential investor of the prospects of the project, but also to answer all the questions that have arisen. Therefore, it is advisable to think in advance about what a businessman may be asked and prepare reasonable answers.

From the first meeting, investors usually expect a competent presentation of the project, as well as a business plan.

It would be useful for a businessman to invite a specialist who participated in the development of the project to negotiations. It is quite possible that he will explain all the nuances of the project much more competently, as well as answer the questions that have arisen.

Step number 5. Conclusion of an agreement

The final stage of the negotiations, if an agreement is reached, is signing an agreement on cooperation or investment. It is important to carefully study absolutely all the conditions of the drawn up contract; it would be useful to involve a professional lawyer in this process.

It is important to note that the agreement should include:

• term of cooperation;
• the amount of investments;
• rights, as well as obligations that are assigned to the parties.

In accordance with the agreement, the funds are transferred to the businessman on certain conditions. Their essence is that money should be invested in the implementation of the project .

It is important for the investor that the signed agreement excludes the possibility of outside the intended use of funds, even part of the money invested should not go for needs that are not related to the implementation of the project.

Conclusion of an investment agreement - sample

An example of an investment agreement can be downloaded from the link below:

(example, sample)

Thus, in attracting funds from investors, it is important to follow a certain sequence. A businessman should be guided by the step-by-step instructions described above. Then the attraction of funds will be most effective.

How and where to find investors

4. Where to find an investor - 6 options for attracting investments 🔎💸

We have already written about how important it is to draw up a competent business plan at the first stage of the search for an investor. However, not all businessmen know where to look next for someone who will agree to provide funds for the implementation of their project.

Nevertheless, there are several options, and each of them deserves close attention from the businessman.

Option 1. Close people

Search for investors to finance business - not an easy task. Therefore, it is desirable to involve as many relatives and friends as possible in this process. This option is ideal for those who are just starting their own business and have neither experience nor popularity. Moreover, loans from relatives and acquaintances are less risky.

If the project does not require large initial investments, it is quite possible to offer it to be financed by close people for a small percentage, which will be paid when the business becomes profitable.

Option 2. Businessmen

In all cities (especially large ones) there are a large number of businessmen who have already earned capital. Now they want to receive passive income by investing in some profitable business.

It is to such businessmen that it makes sense to apply for obtaining funds for the development of their own business.

Most often, merchants issue money according to one of 2 (two) schemes:

• in the form of a loan with interest payment;
• as a share in a new business project.

At the same time, it should be understood that the second method leads to a significant restriction of the freedom of decision-making by a novice businessman. Therefore, it is worth thinking several times before choosing this option.

Option 3. Funds

Another way to find investors for business are special funds - investment And promotion of small business. However , getting funds from such companies can be difficult .

You will have to prove that the new business project is viable enough. It should also be borne in mind that a newcomer to the field of entrepreneurship must have his own funds, which he wants to invest in the project along with those attracted. Therefore, funds are more suitable for those who already have an existing business.

For the investment decision to be positive , you will need to analyze the current activities of the company, as well as form a plan for its further development.

Those who are looking for an investor should also study the activities of public funds. They often give funds to the most promising business projects by organizing competitions for this purpose.

Option 4. Venture investment

This option is quite widespread in some developed countries. If you want to raise money in a business through venture capital investment, you should keep in mind that such funds invest only in risky projects with great prospects.

At the same time, business projects are most often financed. innovation sphere , Sciences , and IT technologies .

Less often, but still, venture funds invest in trade, as well as the service sector.

We wrote in detail about venture investments, in particular, what they exist and what they do in a separate article.

By investing in a business, venture funds want to receive a regular income. To this end, they draw up a share of the business. At the same time, they are the owners of a part of the company for only a few years, after which they sell it to third parties.

Option 5. Business incubators

A business incubator is a special platform created to implement various business projects. To receive investment funds through an incubator, it is important to draw up a competent business plan.

In addition, you will need to win a competition or successfully pass a special interview.

Option 6. Banks

If you can’t find an investor, you can try to get a bank account. However, getting a large enough amount is often difficult. Therefore, this method of searching for an investor is suitable when when you need a small investment.

Credit institutions present to potential borrowers enough high requirements. To receive money, it may be necessary to provide property as collateral, guarantors, and collect a large list of various documents.

If the applicant for a loan fails to fulfill at least one requirement of a credit institution, he will not be able to receive a loan.

Thus, search for an investor for business- It's not easy and it takes a long time. Therefore, a businessman will need a lot of patience. It is important to evaluate all possible options, analyze emerging risks. Then you can be sure that the search will be successful.

There is an article on our website in which we talked about where you can and how to properly issue an IOU - we recommend reading it.

Basic rules for finding investors and their investments

5. 5 important rules for finding investors 📌

Every day there is a huge number of various business projects that require investment of funds. The owner of an idea does not always have the necessary capital. However, most of the ideas require a quick start and development. In this regard, a huge the number of businessmen is in a state of searching for an investor to implement the project.

Often, this process is delayed, and often not at all. ends in failure. To increase the chances of success, it is important to follow 5 (five) basic rules. They allow businessmen to be more confident in finding an investor, as well as be smart about the selection process.

Rule number 1. The search should start as early as possible.

Every businessman must understand that Finding an investor is a long process. From the moment they start to the receipt of funds, a lot of time passes.

That's why start look for an investor as soon as possible. Ideally, this should be done already when future activities are planned, and it has also become clear how best to present the project's benefits to potential investors.

It is important to understand that the investor's risk is higher than that of the project owner. It is the one who invests money in a business that risks his capital, loss of time and reputation.

Therefore, he has the right to suspend the investment of funds or even negotiations if he decides that the risk level is too high for him.

Moreover, investors usually carefully study the company in which they plan to invest money. They analyze the history of the company, its successes and failures, prospects for further development. All this leads to the fact that it is better to start looking for an investor at an early stage.

Own funds invested in a business usually run out very quickly. As a result, a sharp rise at the beginning of the project can be replaced by a fall even before the start of investment flows, and this situation may alienate most investors.

Rule number 2. It is important to collect as much information as possible about a potential investor

When looking for an investor, it is not the best decision to cooperate with the first who will offer their capital. It is necessary to collect as much information as possible about the prospective investor.

In doing so, you should know:

• what areas he usually invests;
• possible volumes of invested funds;
• investor preferences regarding the method and principles of cooperation.

All collected data should be compared with the desires of the businessman himself. Collaborate with the best investor. It means the most optimal, and not large and popular.

It is important to understand that any interaction with an investor should take place in the form of mutually beneficial cooperation.

At the same time, both the businessman and the investor himself must imagine at what stage of interaction they are, as well as what will happen next.

A good investor, if he knows why, will greatly help in the development of the project. A bad one will spoil even a great idea.

Assessing the amount of investment worth understanding, which, if necessary, 50-100 thousand dollars it makes no sense to contact someone who traditionally invests millions. The same can be said in reverse: it makes no sense to go to someone who simply does not have them for large investments.

A large amount of information collected can make it easier for a businessman to participate in the negotiation process with an investor. You can think over a rough plan of negotiations in advance, as well as decide what questions you can ask the investor.

Moreover, if there is enough information can be predicted what questions the owner of the funds will ask the businessman, and decide how to answer them. Information about the investor's previous investments can be very useful during negotiations.

Even before meeting with an investor, a businessman must decide how he will behave in the negotiation process. The investor must believe that a businessman needs not just money, but mutually beneficial cooperation.

If a quality contact is established between the parties, you can be sure that the interaction will be beneficial for both parties.

There are many examples in history that with good relations between a businessman and an investor even with the manifestation of errors and small failures, they were still provided. In the end, success was achieved in the activity.

Rule number 3. The amount of investment must be carefully planned

The businessman must remember that the investment amount must be specified specifically in numbers, not a range. An investor will almost certainly refuse to invest if he is asked for an amount from 100 to 200 thousand dollars.

In this case, the owner of the funds may have a huge number of questions, which will almost certainly lead the negotiations to a dead end.

A businessman must tell the investor a specific amount , which should be reasonable. The size of the investment should take into account all possible scenarios, due to which the range could arise.

Rule number 4. Goal Focus

When developing company development goals for which you need to raise funds, do not cost them too much globalize.

Too big ideas, as well as a desire to cover a large number of issues, usually cause investors to doubt that it is possible to successfully implement them.

Therefore, the goals set by the businessman should be as specific as possible . They should be limited by the possibilities as well as the needs. The goals of a businessman should be specified even before he finds an investor.

Even in those cases when it is planned to develop the project to a global scale in the future, it is not necessary to immediately describe this idea globally. Such interpretations usually repel investors.

Those who have experience in investments, as well as the development of business projects, agree with the opinion that with globalization, forces and resources are dispersed, but proper efficiency is not achieved.

Therefore, an investor should be sought under solving specific problems And business matters.

Rule number 5. Be as honest and open as possible

In the process of negotiating, and subsequently in the preparation of reports, a businessman should not lie And keep back.

In the process of doing business, it is quite normal to deviate from the original plan, but such facts cannot be hidden from the investor . He has the right to be aware of the current situation.

At the same time, it is important to explain to the investor the reasons for the deviation from the plan, what it can lead to, and how it is planned to proceed further.

Compliance with all the above rules increases the chances that a good investor will be found. Namely, this is the key to a successful start of any activity.

6. Providing professional assistance in finding investors 📎

Those who cannot find an investor for their business on their own can turn to professional assistants.

There are special platforms on the Internet that help not only those who want to invest, but also those who are looking for capital to develop their activities.

The most famous Russian-speaking are 2 (two) sites:

1) EASTWESTGROUP

The resource specialization is search for investments for investments in both active and mothballed businesses. To use the services, it is enough to register, and then contact those who provide the funds. The resource allows you to save not only time, but also energy.

Company specialists conduct business analysis, after which its strengths are determined. It's done absolutely free and helps attract investors. The resource has been investing for more than ten years.

By registering on the site, a businessman gets in touch with several dozen investors at once. This greatly increases the chances of receiving funds. The cost of the investor search service is calculated individually for each user. However, no payment is required until the funds are received.

Using the site is very easy. It is enough to go through a few steps:

• submit your application;
• get a free consultation from a company employee;
• sign an agreement with the company on the provision of intermediary services;
• the resource itself conducts negotiations with the investor;
• businessman concludes a mutually beneficial deal with an investor.

2) Start2Up

This resource is a kind of bulletin board, which hosts investor proposals, entrepreneurs, startuppers looking for business partners.

Thanks to the site, those who have funds can find where to invest. At the same time, novice entrepreneurs have the opportunity to conclude an agreement with investors who are ready to support their project.

All ads posted on the site are divided into groups depending on the region, as well as the field of activity.

The most popular business areas here are:

• Internet;
• IT technologies;
• education;
• art as well as culture;
• the science;
• real estate.

There are also other promising areas of activity.

The users of the site are hundreds of businessmen, as well as investors. These are people not only from Russia, but also from Belarus, as well as a number of European countries. Therefore, the chances of those registered on the site to find an investor increase significantly.

There are hundreds of offers on the site. buy out a startup, invest in different lines of business, and improve existing production.

In addition, with the help of the project, it is possible to acquire or sell the property of ready-made companies. You can follow the news of the portal using the Facebook group.

Thus, those who find it difficult to find an investor for their project can turn to popular Internet resources for help.

Don't forget about crowdfunding sites. Thanks to (a type of crowdfunding), it is also possible to attract capital from interested site participants for a share in a startup.

7. Answers to frequently asked questions 📑

The topic of finding investors is quite complex. Therefore, businessmen in connection with this have a huge number of questions. The publication would not be complete if we did not answer the most frequently occurring of them.

Question 1. Where can I get money for my business?

Raising funds to grow a business can be a daunting task for any aspiring entrepreneur. This is especially true for the formation and further startup development. Develop any business project without raising funds practically impossible. We wrote about what stages it should go through, how to attract money, etc. in a separate article.

Each aspiring entrepreneur is looking for his options for finding an investor. Therefore, it is so important to reconsider ways to raise funds.

Method 1. Accumulate

This option is the easiest. Having accumulated money, the entrepreneur will not become financially dependent on other people, he will be able to run the business completely independently, without reporting to anyone and without giving part of the profit to anyone.

At the same time, in order to accumulate money, you only need great desire, as well as financial self-discipline. It is enough to optimize your own expenses in order to start accumulating money. With due diligence, already 6 -12 months you can raise a significant amount of money.

This option is suitable for those who know how to save. If you manage to save for a major purchase or a vacation, this fundraising method is sure to work for you. Moreover, this option helps to learn the optimal attitude towards money, which will definitely come in handy in the future when implementing a business project.

Method 2. Take a loan

Those businessmen who are well aware of the rules of financial discipline may well take a bank loan for the development of activities.

The danger of this method lies in the fact that at the very beginning of doing business, companies almost always work on the verge of loss. Therefore, there is a high probability that there will simply be nothing to pay off the loan.

This method is suitable only for those who are confident that the business will become profitable even before the start of loan payments. It should be understood that lending institutions rarely invest in startups. Much more often they issue loans for the development of an existing business. However, the decision is always made individually.

A businessman should definitely take into account that interest in most cases is at least 15%. In addition, it is important to contact banks with a good reputation.

To simplify the task for businessmen, the table shows the best banks for small and medium-sized businesses.

Method 3. Government subsidies

The state is trying actively support small businesses. Any novice entrepreneur can participate in competitions for subsidies.

If you wish, you can apply to the Employment Center for a grant for self-employment. The amount of this program varies by region, but on average it is 90-100 thousand rubles.

In addition, so-called incubators have been created in the country (most often on the basis of the largest higher educational institutions teaching the subject "economics").

Such structures are financed from the budget. The purpose of such organizations is to create favorable conditions for business development.

Method 4. Close people

This option can be considered an extreme case, since doing business with relatives and friends can be very difficult. Nobody likes to give away their money just like that, so even close people should be interested. You can offer them a share in the business.

There are also advantages to this method of raising funds. Firstly, it is easier to agree on the timing of a refund with loved ones. Secondly, the receipt of funds is much faster, since it will not be necessary to collect a large number of documents, and also wait for the decision of third parties.

Method 5. Private investors

In some cases, there are simply no other options than to borrow money from private investors. You can get funds from private investors quite quickly and without any problems.

Most major cities have Internet sites that host relevant ads. At the same time, it is enough to apply for a loan verify your identity and write a receipt. Some private investors require mandatory notarization of this document.

Question 2. Where to start looking for an investor for a small business?

There are several basic steps that will help a novice investor navigate the procedure for finding an investor.

Step 1. Making a plan

A businessman must develop a quality business plan that he will use as a presentation to individuals who invest in the business. It is the plan that will help convince the investor that the businessman's project is capable of generating significant profits.

Important so that the business plan contains not only a description of the company itself, but also a study of the market position, as well as further development prospects.

Step 2. Choose an investment scheme

There are several options for raising funds. Investors can buy new equipment, providing a loan at certain percentages. Others invest by demanding in exchange for a share in the company .

In any case, a businessman should decide in advance which of the schemes is most suitable for him. It would be useful to indicate this in the business plan itself.

Step 3. Help from professionals

Experienced businessmen can provide valuable advice on both raising funds and running a business.

Step 4. Search for Internet resources for investing

There are sites on the Internet that allow you to present projects to business angels. After posting information about themselves on such resources, businessmen often note an increase in the number of proposals from investors.

Question 3. I am looking for an investor to open a business from scratch / into an existing business. What portals/sites and forums should I look for?

Popular Internet resources (websites, forums, portals) for searching for investors

The development of Internet technologies has greatly simplified the procedure for finding investors. There are a fairly large number of Internet resources that help in this difficult task.

Here are the most popular ones:

1. Starttrack.ru is a popular investor search portal. It is possible to post information about your business project. If it passes the approval, the chances of attracting investors will increase significantly.
2. Ventureclub.com- a resource that allows you to find enough large investors.
3. Napartner.com- is a regular bulletin board where investors place information about themselves.
4. mypio.ru- here you can place information about your business project. Announcements on this portal are viewed daily by a large number of investors.
5. Startuppoint.com- a project with a huge number of proposals from investors. If today there is no suitable option here, it is quite possible to post information about the project for viewing by potential investors.

Question 4. Where to look for an investor for a startup or how to find an investor to implement an idea?

A businessman must remember that the most suitable place to look for an investor is where the maximum number of them gather. It can be various exhibitions, and presentation promotions. As part of such events, round tables of cash owners are usually organized where you can get to know the future investor. This option is quite simple, but its effectiveness is highly questionable.. Such events are extremely rare, it also happens here to meet the right person. not easy.

Another easy option- investing in a new business project by diverting funds from an old, already developed one. Naturally, this method is unacceptable for novice entrepreneurs.

On various Internet resources you can find private investors. On the net you can find a large number business investment proposals. But don't forget that areas of large accumulation of funds are teeming with a huge number of scammers. Often, businessmen are offered to start investing under various pretexts to deposit a certain amount of money.

A good way to attract investment is considered assistance of investment brokers. For a small commission, a businessman shifts the worries about finding an investor to someone else's shoulders. In this case, you will need to pay only upon the fact of issuing funds.

The help of business angels is often considered effective.. However, today there are too few of them for a large number of applicants. In addition, they often require a significant share in the business being created.

Incubators are not intended to invest in projects. They are created to provide business with optimal conditions for development.

Question 5. How to search for foreign investors? Where to find foreign investors who will give money?

At the moment, there are several ways to find a foreign investor who is interested in your business:

1. Using the intermediary services of public or private commercial structures in the search for investment proposals;
2. By posting information about the project (startup, ideas) on specialized sites (bases of investment projects);
3. Participating in various specialized exhibitions and fairs.

There are many different agencies successfully operating in the investment market that provide professional services in finding foreign investors. It is important for potential foreign investors to see the prospects of your business project.

8. Conclusion + related video 🎥

If you have read the publication to the end, be sure that you have received enough information to attract an investor. It is important to remember that this process is not easy and requires high-quality preparation.

A businessman must remember that even if he finds enough funds, there is no guarantee that the project will be successful.

The search for an investor is only the initial stage, a small part of a long and difficult journey.

Having taught money, a businessman must make every effort to achieve the desired return from them.

In conclusion, we suggest watching a video from Capital FM - Where and how to look for investment in a business?

As well as an interesting webinar "How to attract investment in business" from the Chamber of Commerce and Industry of the Russian Federation

The site magazine team wishes you good luck and success in attracting a good investor and, of course, success in further business development. If you have any comments or questions about the topic, then ask them in the comments below.

Not a single enterprise can work without investments, and very often start-up entrepreneurs have a great idea, but there are no funds to implement it. In this article, we will talk about where to find an investor for a business and will analyze 14 important things that you should definitely know before starting your search for an investor.

We are looking for entrepreneurs in need of investment!
We are looking for entrepreneurs who want to open their own business and need investments! Our database includes more than 10,000 investors around the world who regularly invest in new projects.

All you have to do is describe your idea and leave contact details. We will send out a mailing list to our database of investors, and if someone is interested in your project, we will contact you in 2-3 days.

We have already found more than 800 investors for small businesses and this number continues to grow every day. Send us your ideas, regardless of whether you want to open an ordinary hairdressing salon or a technological IT startup.

It doesn't matter what stage your project is at. Even if it is too crude and is only in the concept stage, then write anyway, we will help you create a financial plan and find an investor.

Thank you for submitting your application!

If your idea is of interest to one of 10,000 investors, we will contact you as soon as possible.

14 Important Things to Help You Find an Investor

To get started, we want to break down the 14 most important things you need to know about in order to find an investor for your business. Without knowing these basics, any way to find third-party investments will not work for you, so be sure to familiarize yourself with them.

1. I have a brilliant idea and I will not tell anyone about it!

A very common mistake green entrepreneurs make is hiding their ideas. They think they have come up with a brilliant idea that will bring millions of rubles and do not tell anyone because they are afraid that someone will steal it and implement it faster.

There are situations that reach the point of absurdity, when, at a meeting with an investor, entrepreneurs do not fully talk about their idea, hiding some points and repeating only that it is brilliant and will bring a lot of money. Of course, investors will not work with such people.

Let's see where ideas come from and why they seem profitable to us.

By itself, a business idea appears in our head based on life experience. If you are a motorist, love your cars, spend all your free time in the garage, then most likely the idea will arise in your head to open a business related to cars, and not to create a coworking space. The same thing happens on the other side, 90% of people will consider your idea to be bad, because they have a different life experience, they will not be interested in your area, and the business plan will seem generally crazy.

By itself, a business idea is nothing of itself, no matter how ingenious it is. The implementation of this idea is important, because creating a business is much more difficult than just thinking it up in your head.

Do not hide your business idea and try to share it with everyone, because:

• 90% they won't steal it because they won't like it
• 9% will not steal it, because they will not be able to realize
• 1% wants to cooperate with you or invest money in your project

2. Everyone sees your business plan differently.

The problem that haunts almost all enthusiastic entrepreneurs is the wrong vision of their idea.

A simple example, you have some kind of idea, you briefly describe it, because you read a lot of useful tips that you need to attract the attention of an investor in 5 minutes, but you don’t have a detailed description of your business. As a result, you attract the attention of an investor, he understands that the idea is too raw, and everything else is in your head.

Understand that in the same idea you can see a potential multi-million dollar business and vice versa a project waiting for failure. If you see success in your project, your main task is to make sure that a potential investor sees it too.

That is why during, for example, the presentation of your project, all slides should be aimed at convincing the investor of the success of the business. There is no need to talk about what color the paint on the office walls will be. Roughly speaking, there is no need to focus on things that cannot convince the investor of the profitability of your project.

3. Why you really need an investor

Now we will not talk about all entrepreneurs, so you should not take the information received personally.

Some entrepreneurs are looking for a business partner and share with him the amount of initial investment, profit, work and another very important thing - risks. When you find someone who invests money with you in your business, you also share the risk. In other words, you shy away from responsibility and look for a person who will solve your problems.

If you were 100% sure of your business idea, you could find money on your own: sell a car, take out a loan, save up, sell an apartment, etc. But you are looking for an investor, which means that you yourself are not sure that your idea will work. And if a partner works with you, who also invests time and money in your business, then you will not be the only one to blame for the losses.

When entering the business of a partner, risks are always shared, but it is important that you have the most confidence in the project.

4. Investor assistant

There are two options for working with an investor:

• The investor does not understand what you are doing and just invests money in you
• The investor understands the niche better than you

When you yourself do not yet have much experience in business, cooperation with an investor who will simply invest a few million in you is more likely to be a failure for both of you. The simplest example, a young businessman decided to open a business on the Internet and his investor was a person who has been engaged in car services and car sales all his life, he does not understand anything on the Internet at all and hardly recovers the password to Odnoklassniki. Of course, such cooperation will not be successful. A novice entrepreneur himself does not yet fully understand what to do and does many things for the first time, while an experienced one simply cannot suggest anything, because he understands little in the niche.

5. You need a business plan

Whether you are looking for an investor for an existing business or a start-up business, you will need a business plan. Many people are afraid of this word and it seems to them that a business plan is some kind of complicated thing that you are not able to do on your own.

In fact, everything is much simpler, the business plan, in its idea, resembles a regular term paper that we wrote at the university, and it should include the following paragraphs:

• Business Overview
• Trial description of the idea
• Detailed description of the service or product
• Market analysis
• Production plan
• Sales plan
• Financial plan
• Business sensitivity
• Regulatory information

Nothing else is required. By drawing up a business plan on your own, you will delve even more into the niche and, perhaps, this will lead to some positive consequences.

Most importantly, do not lie even a little, for example, in the volume of the market. Firstly, the investor may notice that you are embellishing everything, and secondly, real figures will not agree with reality already in the work. Both the first and second situations will not lead to anything good.

6. Your experience

A very important thing that all investors look at is your experience. There are 3 types of experience:

• In life- the probability that someone will invest in a person who has just graduated from school is extremely small. Of course, there are situations when an 18-year-old guy finds investors and by the age of 25 becomes a millionaire, when others are just taking their first steps. Let's be realistic, this option is extremely rare, and if you are 18 years old, we recommend that you go further to get an education and at the same time try to create your own business.
• in a niche- a good option would be if you have some experience in the niche in which you want to open a business. For example, you worked as a dance teacher for 10 years and decided to open your own dance school. You are well versed in the niche and this is a big advantage.
• In business- if you have already tried to create your own business, then this is very good. Some hide their previous projects because they were unsuccessful. Should not be doing that. A good investor is well aware that the more failures you have, the more experience you have and the more likely the new project will be successful.

7. Start a business from scratch

It is much easier to find an investor in an existing business than it is to get someone to invest in your business plan, so try to start your own.

It is not necessary to provide a large number of services or products. It is important to make sure that the company does not work in the red. Of course, starting from scratch is quite difficult, but if you think about it, you can do it in any niche.

For example, in the case of a hairdressing salon, you can rent an office for several hours, hire one employee and share profits with him, and look for clients via the Internet.

Another plus will be that by opening a business with minimal investment, in the future you will be able to find ways to develop without an investor.

8. Equal values

We highly recommend not to cooperate with investors whose life values ​​are very different from yours. In the early stages of work, it is quite possible that everything will be fine for you, but in the long run this will lead to trouble.

Since you look at life too differently, you will solve problems in business in different ways. Problems in business appear every day, and if you constantly argue about how to solve it correctly, this will lead to a loss in speed, which is very bad for any business. It will be a complete collapse if at the very start you divide everything 50/50 and do not decide who will make the final decision in disputes.

Therefore, in order to save your time and nerves, we recommend looking for such investors who look in the same direction with you.

9. 31, 62 or 93 meetings per month

Finding an investor for your business is difficult, and even more difficult to do it while sitting at home on the couch in front of the TV. This point is perhaps the most important - you must systematize the search for an investor.

Set your goals right. Finding an investor is not the right goal. Having 186 meetings in 3 months is the right goal.

You can start simple. Hold 4 meetings with a potential investor per month, and then gradually increase this number.

Understand the following thing, the more meetings you have, the more likely it is that one of them will be successful and you will finally find an investor.

If you think that after 10-30 meetings you will find a partner, then we are in a hurry to upset you with the realities of life. Only after 100-400 meetings you will find an investor, this number can be even higher. Also, do not forget that finding a person who agrees to meet with you and discuss your business idea is also not so easy, but we will talk about where to look for investors a little later.

10. What should be the presentation?

Presentations are creative. When creating them, there is such a thing as “do not overdo it” and many do not understand it at all, so below is a list of things that you do not need to do at all:

• Animation
• Large blocks of text- this is not a presentation for school work, so there should not be a large amount of text at all.
• Design- if you are not a professional designer, then just forget about the design and make the presentation convenient.

The main goal of the presentation is to prove that your business will become successful, so each of its slides should be aimed at this in the first place. If a slide simply describes some point of your business, but does not contribute to a positive investor decision, then we refuse it. Everything should be directed towards one goal - getting money from the investor.

11. What questions do all investors ask?

Showing up to a meeting unprepared is like not showing up at all. Therefore, we recommend that you prepare for questions so that you do not get stuck at an unexpected moment.

The most frequently asked questions of investors at the meeting:

• Who believes in your success?
• Who inspires you?
• What tools do you use to track the market?
• Can you tell us the history of using your product?
• Is it possible to cut costs?
• What are the main features of your target audience?
• What will the market look like in 5 years?
• What were your failures and what did they teach you?
• Have you ever been fired?

We got our questions answered, great! But the investor can issue the following phrases:

• I forgot what you do- some people are offended by this phrase, the investor came to the meeting unprepared, and as a result, the dialogue goes in the wrong direction. Take it easy, such people have a huge number of meetings, letters, messages, etc. every day. He really could forget what you're doing.
• I don't understand what the idea is- try to chew and explain the idea as simply as possible. At the first stages, it is not at all worthwhile to overload a person with some extra terms, which you should learn about a little later.
• You are not solving the real problems of the population- the investor considers your project unsuccessful, you need to convince him by describing the large volume of the market, the number of potential buyers and the approximate revenue.
• Not sure if you can handle it- make sure that you have experience, a team and with a 100% probability you will cope with the tasks.
• I doubt I can afford it— investors say this phrase with a measure of regret. He likes your project, but at the moment he or his money is busy working on another one.

12. Think over the terms of cooperation in advance

You need money for business - this is understandable, but do not forget that you will receive it on some specific conditions. Think in advance what conditions will be categorically unacceptable, satisfactory and best for you.

Below are options for working with a partner.

Format of cooperation	Investments	Profit
Equal contribution to work on the business	50/50	50/50
The first partner has more experience or works more	40/60 or 50/50	50/50 or 60/40
The first one works harder and has more experience	35/65 or 50/50	50/50 or 65/35
The same experience, but the first works more than the second	70/30	70/30
The first has less experience, but works more	70/30	60/40
The first one has little experience, but works a lot. The second one has a lot of experience	80/20	60/40

In addition, you need to think about the moment of exit from the business. For example, some niches simply cannot work without a partner, so if one leaves the business, they sell the entire enterprise and share the profits. There can be many situations, but the moment of exit must be considered.

13. Who will the investor never cooperate with?

There is a list of people with whom a potential investor would never want to do business, and it does not include people with an old suit who has already seen more than one meeting. It will be more about your qualities than about your appearance.

Who do investors dislike?

• Unsure- if you yourself are not 100% sure of your idea, then this will definitely lead to failure.
• Slow- speed in business is a very important thing, if you are slow, stop being so.
• inexperienced- this point is not the most important, but still, the more experience you have, the better.
• irresponsible- there is nothing to describe here. If you want to open a business, you must be prepared for a huge responsibility.
• Satisfied- we are talking about people who do not strive for a good life, but are content with what they have.
• aching- if every five minutes you talk about problems, about how bad everything is in his life, in the country, in the world, then they are unlikely to want to work with you.

14. An investor does not invest in a business!

This moment is one of the most important. Understand, an investor does not invest his money in a business, he invests it in people. If he sees in you an accepted interlocutor, close in spirit, with whom he would like to have a common business, then he will be more likely to invest in your startup.

Even if they come to him with a brilliant idea for investment and in the future it will bring millions of dollars, the investor will still not work with a person who he does not like.

Therefore, if you want to find an investor, then in addition to working on your business idea, you also need to work on the art of communicating with people.

18 ways to find investors

Finally, we have come to the most interesting part and will analyze 18 ideas on where to find an investor for a business. When using these methods, keep in mind the 14 things that were covered earlier.

Method 1: igotmoney service

The first thing we want to recommend to you is He will help you find an investor for a small business. We have a database of more than 10,000 investors from Russia and many foreign countries. All you need to do is describe your business idea and leave contacts. Then we will send out a mailing list to our database and connect you with investors who are interested in your project.

At the moment, we have already managed to find more than 800 investors for start-up entrepreneurs, and this figure continues to grow rapidly.

The service is absolutely free!

Method 2: Incubators

Business incubators are government organizations that support small businesses in Russia. The plus is that you can get big investments, big discounts on office rent, and the minus is the big taxes that pay for the work of such incubators.

After you choose a specific incubator, you must send your application there, and then prove the viability of your idea with the help of a business plan.

Method 3: Crowdfunding

Crowdfunding platforms will help you find an investor for your startup, especially if it is unusual and interesting.

The bottom line here is that you describe your idea in detail, record a video and announce the required amount. If people like you, they will send you money, and in return you can give them some small favor.

Such platforms allow you to collect millions of rubles in a matter of days, but you should understand that you will not collect a penny here to open a cafe. Another thing is if your project is original, for example, a video game about the life of ants.

Method 4: Friends and relatives

The most popular way of investing among businessmen is through friends and relatives. Working with a close circle of people has a huge plus. You do not have to conclude any agreements, think over the division of shares, etc. Just borrow money.

Of course, not everyone has Bill Gates as a friend, from whom you can borrow a couple of million to start your own business, but you can go further and find distant relatives or familiar acquaintances. Even if they do not want to lend you money for free, you can work with them as with full-fledged investors.

Method 5: Loan

Some entrepreneurs are afraid of loans like fire and are not ready to take them even for business. Of course, in the future you will have to pay interest rates and in the end you will give back more than you took, but do not forget that by working with an investor you will give even more money and will give it back until you close or sell the business.

Therefore, in financial terms, it is much more profitable to take a loan than to work with an investor. Another thing, it is possible that without experience or the help of an investor, you will not be able to succeed in business at all.

Therefore, if you are confident in your abilities, then take a loan. If you need more than just financial help, find an investor.

Method 6: Social networks

In the digital age, we can connect with anyone on the planet using social networks. Investors are also people, so it is quite possible to find them, for example, on VKontakte and just write to them.

The problem is that often investors do not write on their pages on social networks that they are investing in a business, so it is very difficult to identify them from a stream of other people.

In other words, first you need to understand who has the funds to invest, and only then you should look for them on social networks. For example, you want to open a car service, find at least the names of car service owners using the Internet, and then find and write to them on social networks.

Method 7: Communities of Entrepreneurs and Investors

Many entrepreneurs and investors are divided into different communities. Some have paid access, and some just have an open chat, for example in Telegram, which anyone can join.

You must find such a community and ideally join it. If access to it is paid, then you need to find at least one person from this community, tell him about your idea and maybe he will help you find an investor for you.

Such communities regularly organize gatherings or events where they discuss various problems and, most importantly, help you find a real investor in your project.

Method 8: Bulletin Boards

The easiest and laziest way to find an investor in your business in Russia is through message boards. For example Avito. You simply place an ad in the business category that you are looking for an investor for your project and wait for some investor to be interested in you.

Labor costs in this method are minimal, it is definitely worth a try, but you do not need to have any high hopes. There are a huge number of people like you, so your ad may be lost among thousands of the same, especially if the business niche is not very original.

Method 9: Activities

Think about where investors go and go there. Very often they attend various events and there you can easily find an investor without any deception. For example, investment conferences. Come to them, meet investors, briefly talk about your idea and exchange phone numbers.

It is important not to make a mistake with the event. The conference "Tips on starting a business from scratch" can be very interesting, but there will be very few potential investors who are able to invest in your idea. But the conference “What niches are relevant this year” will attract much more investors, because they need to constantly refresh their knowledge in order to understand where to invest money and where not to.

Method 10: Operating business

Many entrepreneurs dream that their business works without them, develops and makes a profit. Usually, such a desire arises closer to the age of 30-40, when you want to devote more time to rest and family.

Your task is to find such businessmen and invite them to invest in your business. Searching for them is extremely simple, go through the successful businesses in your city, get to know their owner and offer your idea.

Be prepared for rejection and don't take it to heart, because along the way to finding the right person, you can meet hundreds of people who will tell you "NO!"

Method 11: Western investors

As we all know, there is much more money spinning in the Western economy, and for foreign investors, the size of Russian investments seems insignificant, so they may want to invest in your business.

Perspectives are important here. If you need 3,000,000 rubles to open a business and the maximum that you will earn is 300,000 rubles, then you are unlikely to lure Western financiers with such prospects.

Another thing is if you make a presentation as follows: “In the future, you can earn 3,000,000 rubles a month, for this you need to open 30 restaurants, to open one you need only 3,000,000 rubles. You can start with one and if the indicators are good, then gradually open new ones. This approach will be of much greater interest to Western investors.

Method 12: Expanding someone else's business

The essence of this method is much easier to demonstrate with an example. Let's say you want to open the production of artificial stone countertops. Find home remodeling companies that routinely buy countertops from outside firms and invite their owners to set up a business together. The benefit for the owner of a construction company will be the following: he really needs countertops, and if they are produced at his enterprise, it will be much more profitable, it is profitable for him to invest in some kind of business.

It is important that the business you want to open is profitable for a potential investor, as in the example above.

Method 13: Marketing

One of the most controversial ways in which you have to spend some money.

First, you'll need a beautiful website detailing your idea.
Secondly, you must purchase advertising in order to attract visitors to the site.

Another thing is that in any case you will need money to attract investors through marketing, and this method is more suitable for existing businesses.

Method 14: Public Figure

Become a public figure! By this phrase, we do not mean millions of views on Youtube and a huge number of subscribers on Instagram, but something else. Become a public figure in your field.

For example, you are into yoga, you understand it and you want to open a small yoga studio. Start a blog on Yandex Zen, on Youtube, or just make an interesting website. Then people will know you, you will have feedback, tell your subscribers that you want to open your own studio. Many will want to help you, someone may invest money. Well, if the blog itself did not attract an investor, then in any case it will be an excellent portfolio for your future business.

Method 15: Your employees

If you can’t find real investors, then you can take absolutely crazy measures - make your employees investors. This method has proven itself well in the West and so far has not taken root very well in Russia (and it is unlikely to take root in the near future). Its essence lies in the fact that you recruit a team of employees and report that everyone should invest some amount in the project, in the future the profit will be divided into shares.

This option, in our opinion, is not at all realistic in Russia in its simplest form, but there is an exception. It can only work when all the employees in your business want to be businessmen rather than employees. They invest money in your project, they will work and perform the functions of an employee, and when the project reaches a good profit, they simply hire an employee at the expense of their share.

Method 16: Networking

Networking in simple words is the creation of trusting relationships with people who can bring some benefit in the future. This is a whole science and you should study it if you want to learn how to find investors in your projects.

There are tons of books out there to help you find the right events, find the right people in them, and convince them.

An important networking rule to learn when a potential investor says “No” to you is to try to convince him to give you the contacts of a person who, in the future, can say “Yes”.

Method 17: State

We should not forget about the country in which we live. The government can help small businesses. It especially supports agricultural businesses.

The won tender can be an excellent start for the development of your business. The only question is that the competition here is too big and the number of people who want to receive assistance or investments from the state is simply huge.

Method 18: Forums

The last way will be quite simple - these are forums. Look for forums somehow related to business, investments, money, and so on.

Don't burst into a forum with the only message that you are looking for money for your business. First, chat with people for a while, remember them, try to communicate with potential investors in private messages, and only then tell the entire forum that you need money for your brilliant idea.

We wish you to find an investor for your business as soon as possible and we really hope that you liked our article! We remind you that we will send it to 10,000 potential investors in our database and let you know if someone is interested in your project.

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