Control wheel "Baltika" is a tool for monitoring and communicating the results of the company's activities:
· Tactical: The steering wheel is compiled for one year. It is based on the medium-term strategy of the company described in The wheel of Baltika's strategy for 2013-2015.
· Regular: A Steering Wheel progress report is distributed to all internal communication channels at the end of each month following the reporting month.
· Convenient: The steering wheel helps to visually, comprehensively and balancedly evaluate the performance of the company, since it contains both financial and non-financial financial indicators. At the same time, the achievement of the result is displayed not by numbers, but by colored indicators.
Goal for 2013 - "Continue to grow"
In 2012, we managed to achieve the main goal - "Growing Again". But we do not stop there: our new goal is to "We continue to grow."
Its achievement depends on key indicators, which are expressed in the form of three "elephants": market share, operating profit and working capital. Growth market share will increase operating profit, and the improvement working capital will lead to the release of financial resources necessary for the further development of the company. Only under the condition that all three indicators improve, we can say that the goal "We keep growing" completed.
Five Elements of the Control Wheel- these are the directions of our work: Clients, Consumers and innovations, People, Society and reputation and Efficiency. We can only achieve our "Keep Growth" goal if we work effectively in all of these five elements, which are the same as the elements of Wheels of strategy for 2013-2015.
Priority Initiatives are 25 key initiatives planned for 2013. They are based on the “How to Win” directions that are relevant this year.
Key Performance Indicators (KPIs) measure our progress on each initiative.
Monthly we will see colored indicators- "smilies" that display the degree of KPI fulfillment.
Indicators of achievement of key performance indicators:
Blue- the indicator has been achieved or exceeded (100% or more),
Yellow- the indicator is almost reached (from 95% to 100%),
Red- the indicator is far from being achieved (less than 95%).
Management bodies of the company "Baltika"
In accordance with the Charter, Baltika has the following governing bodies:
· The president
· Board of Directors
· Meeting of shareholders
President (executive governing body)
Management of current activities is carried out The president.
The President of Baltika is Isaac Sheps.
In direct line The president is the senior vice president for finance and economics, seven vice presidents (vice president for operations, vice president for marketing, vice president for sales in Russia, vice president for personnel, vice president for information technology, Vice President of Strategy and Business Performance Management and Vice President of Legal Affairs) and two directors (Director of External Relations and Government Relations and Director of Corporate Communications and Corporate Social Responsibility). 
Branches of the Company are managed directors who report to the Vice President for Operations.
Board of Directors
The activities of the board of directors are aimed at strategic management"Baltika" and the adoption of effective management decisions meeting the best corporate governance standards.
The main tasks of the board of directors are:
formation of an effective management system;
ensuring sustainable financial position;
· definition of perspective and priority directions of activity;
· Development and implementation of strategic objectives.
The Board of Directors of Baltika consists of seven members, two of whom are independent directors.
Meeting of shareholders
General meeting shareholders is supreme body management of the Company. The competence of the meeting includes the resolution of issues defined in the Charter.
The following main units can be distinguished in the structure of Baltika: the Company's headquarters, production units and sales units.
Company Headquarters (HQ) is a set of headquarters and central services that ensure the management of the Company as a whole.
Production division is a production plant responsible for the timely and high-quality production of products in accordance with the centralized order coming from the HK. All plants, with the exception of the plant in St. Petersburg, have the status branch. Information about directors of branches HERE.
Sales division performs a standard set of functions related to sales in the local regional market through dedicated distribution channels. In total, Baltika has 29 sales divisions throughout Russia. In addition, there are 4 more regional warehouses in Lermontov, Podolsk, Krasnodar and Omsk.
Our Company has linear-functional management structure.
Directly subordinate to President Baltika is located vice presidents and director. Scheme HERE.
Vice Presidents and directors direct reporting leads a specific line of business or function (for example, sales, finance and economics, production). Each function with its departments, various services and groups is conditionally called directorate.
Linear-functional management structure implements the principle of unity of command of linear construction structural divisions and distribution of functions between them.
Linear subordination implies direct subordination of the employee to the manager. The head performs all the functions of managing, organizing the work of subordinate employees, is fully responsible for the results of their work, makes all personnel decisions regarding subordinate employees.
To improve the quality and speed of business processes in companies, they introduce functional subordination, within which an employee for certain pre-agreed functions is simultaneously subordinate to another manager or employee from another department.
1.Senior Vice President for Finance and Economics
In 1990 she defended her diploma with honors from the Leningrad Institute of Engineering and Economics with a degree in Economics and Organization of Machine-Building Production. After graduating from the institute, she remained to teach at the Department of Organization of Production, while simultaneously working in the research sector of the institute. In 1995 she defended her Ph.D. thesis on the topic "Operational management of the enterprise", in 2005 she was awarded academic title associate professor
Ekaterina Valerievna began her career at Baltika in 1996 as Deputy Chief Accountant. In 1999, she headed financial department, in 2003 - received the post of financial director, in 2006 she was appointed Vice President for Finance and Economics of OJSC Baltika Brewing Company.
Ekaterina Valerievna is married and has 3 children. 
The structure of the division reporting to the Vice President for Finance and Economics:
2. Vice President of Operations
3.Vice President of Marketing
4.Vice President for Sales in Russia
5.Vice President of Human Resources
6.VP of Information Technology
7.Vice President for Strategy and Business Performance Management
8.Vice President for Legal Affairs
Image caption
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Isaac Sheps
Isaac Sheps was born on March 26, 1949 in Romania. He is married and has two sons and two adopted daughters.
He received an education in the field of industrial engineering and management, has an MBA and a doctorate in economics. Speaks English, Romanian, Hungarian and Hebrew.
I. Sheps began his career in the brewing industry in 1998 as President and CEO of United Rumanian Breweries. In 2004 he was appointed President of Carlsberg companies in Bulgaria, Serbia and Croatia, in 2006 he became President of Carlsberg Serbia. From March 2007 to October 2008, Isaac Sheps held the position of President of Carlsberg South East Europe, where he was responsible for 7 countries: Bulgaria, Croatia, Hungary, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro. In three years, Carlsberg in Southeast Europe has managed to premiumize mid-price brands, increase sales by more than 40%, increase average sales per hectolitre by more than 30%, which has increased profits by five times. In October 2008, I. Sheps was appointed President of Carlsberg UK. During his time in this position, the company tripled its profits and increased its share from 13% to 15% in a market that was declining, and in 2010 the Carlsberg umbrella brand became the largest off-trade beer brand in the UK.
Prior to the brewing industry, Isaac Sheps held several senior positions in the electronics and electro-optical industries.
Isaac Sheps is a recognized expert in the field of quality management. For the past 17 years, he has been a member of the international committee ISO/TC176, which is responsible for the development of the ISO 9000 series of standards.
21.05.12
On May 18, Ekaterina Azimina, Senior Vice President for Finance and Economics of the Baltika Brewing Company, gave a lecture on the topic "Performance Management - the Path to the Stars through Hardships" for students and teachers of the St. Petersburg State University of Engineering and Economics (INZHECON).
Faculty of Mechanical Engineering with a degree in Economics and Management machine-building enterprise» Ekaterina Azimina graduated from the Leningrad Engineering and Economic Institute named after P. Togliatti (current St. Petersburg State University of Engineering and Economics) with honors in 1990. And six years later, she began a successful career at Baltika. In 2006, she topped the rating of the most successful women in Russia under the age of 40 according to the magazine "Finance", in 2009 she became the winner of the " CFO" in the nomination " Better Management finance big business”, according to the results of 2010 and 2011, she was included in the TOP-1000 rating of Russian managers. Of course, her professional experience is useful for future economists and managers, so students could not miss such a lecture, even despite the good weather outside the university.
Evgeny Zhgulev, acting Rector of St. Petersburg State Institute of Economics, Candidate of Economics, Associate Professor: “Our university is proud of its graduates, many of whom have achieved significant success in life and career, are well-known businessmen, politicians, economists, athletes, artists and actors. And, of course, outstanding graduates are an example for current generations of students. It is important for us that Ekaterina Valerievna does not forget her Alma Mater, she always responds to our invitations and is ready to communicate with students, share her rich life and professional experience with them. The successes of Ekaterina Valerievna are the pride of our university, all its teachers, because it is the achievements of our wonderful graduates that forge the international glory of INGECON.”
About the causes of the world financial crisis, about the main features of the modern world - dynamism and innovation, which must be properly managed, and about what is really important for development successful business- people, the senior vice-president for finance and economics of Baltika told the students. With future economists, she also discussed what financial culture is, and, revealing the topic of her speech - "Performance Management - through hardships to the stars", Ekaterina Valerievna shared her thoughts based on personal experience.
Ekaterina Azimina, Senior Vice President for Finance and Economics, Baltika Brewing Company, Candidate of Economics, Associate Professor: “The components of my success are interest in work and in the company I work for. The long-term business performance management system that I talked about is the key to success, and the high financial performance of our company is the best of that proof. But we must not forget that a strong professional team is not formed without sincere participation in people, honest and open cooperation within the team. Under these conditions, a successful company develops. I hope that our experience will help some of the students of INGECON to take the first steps towards career ladder. The main thing is to remember that there is no limit to human capabilities.
***
OJSC Baltika Brewing Company is one of the largest producers of consumer goods in Russia, since 1996 the leader of the Russian beer market. Baltika is part of the Carlsberg Group. The company owns factories in 10 cities of Russia, 1 factory in Azerbaijan, a wide portfolio of brands. Baltika Brewing Company is a leading exporter of Russian beer: Baltika products are represented in more than 75 countries around the world, the company accounts for 70% of all export deliveries of Russian beer. The Baltika brand ranks first in sales in Europe (Euromonitor).
Baltika Brewing Company is the official supplier of the 2014 Olympic Games in Sochi in the Beer category. In order to get such an honorary status, you need to be not only an industry leader! and produce a quality product, you must also be responsible for doing business. The company is helped in this by a balanced system of corporate social responsibility(CSR). In accordance with it, the company takes into account the interests of society and takes responsibility for the impact of its activities on customers, consumers, employees, suppliers, shareholders, local communities and others. parties concerned, as well as on environment. Today, the company has policies that are integrated into all areas of Baltika's activities: business ethics», « Marketing communications”, “Policy of interaction with the local community”, “Policy on ecology”, “ labor rights and human rights”, “Occupational safety policy”.
Company: Baltic
Position: Senior Vice President for Finance and Economics
Ekaterina Azimina was born on December 3, 1967 in Leningrad. In 1990, she graduated from the mechanical engineering faculty of the P. Togliatti Leningrad Engineering and Economic Institute with a degree in Economics and Management of a Machine-Building Enterprise.
Since November 2011, he has been Senior Vice President for Finance and Economics at OAO Baltika Brewing Company.
She began her career at OAO Baltika in 1996 as Deputy Chief Accountant.
In 1999 she headed the financial department, in 2003 she received the post of financial director, in 2005 she was awarded the academic title of associate professor.
In 2006, she was appointed Vice President for Finance and Economics of OAO Baltika Brewing Company.
In 2009, she won the CFO 2009 award in the Best Financial Management for a Large Business nomination.
About company
OJSC Baltika Brewing Company was founded in St. Petersburg in 1990. Modern equipment and the use of advanced technologies have made it possible to manufacture products highest quality, thanks to which Baltika has been No. 1 in the world since 1996 Russian market beer.
Throughout its history, Baltika has been developing dynamically - acquiring factories, building new ones from scratch, actively expanding the network of sales divisions. At the end of 2006, Baltika merged with three Russian brewing companies - Vena, Pikra and Yarpivo.
Since 2008, the company has been a significant part of the Carlsberg Group and its Eastern Europe region, which also includes Azerbaijan, Belarus, Kazakhstan, Ukraine and Uzbekistan.
Throughout the whole time the company pays special attention to quality issues: at the plants of OAO Baltika, modern equipment, advanced quality management systems have been introduced, only the best raw materials are used for the production of products.
To date, OAO Baltika is one of the largest producers of consumer goods in Russia. The company owns 10 breweries in Russian cities: St. Petersburg, Yaroslavl, Tula, Voronezh, Rostov-on-Don, Samara, Chelyabinsk, Novosibirsk, Krasnoyarsk and Khabarovsk. In 2008, the company acquired a brewery in Azerbaijan. Cumulative productive capacity factories "Baltika" is 52 million decalitres of beer per month. To meet the demand for malt, Baltika has built two of its own malt houses in Tula and Yaroslavl, and it is also developing an agricultural project.
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The shortcomings of the "poll" ratings are visible at the first glance at the result. When representatives of modest firms, whose name often appears in the press for various reasons, turn out to be on such lists much higher than non-public shareholders of giant corporations with a personal fortune of hundreds of millions of dollars, it becomes clear that in this case as much influence as fame. But, perhaps, these two concepts, if not identical, then at least interconnected?
measure of influence. We don't think so. Thus, the leaders of companies in the b2b services sector are, by definition, interested in PR; at the same time, their real impact on the business environment is rather small - due, as a rule, to the small scale of business and the very focus on serving other people's interests. Another thing is, for example, Gazprom: if it catches a runny nose, the whole of Russia will sneeze. And vice versa - when his affairs are good, entire industries flourish with him.
Therefore, the real power business man should primarily be measured by the size of the business to which he is related as a manager and / or shareholder. However, there is another side of the coin. A hired top manager of the same Gazprom cannot a priori be considered more influential than the founder interesting company only on the grounds that the scale of businesses differ by tens of thousands of times. And this is taken into account in this rating: all companies whose representatives were included in the long list are ranked into ten groups according to the size of annual revenue. The maximum possible difference in this indicator is significant, but still leaves a chance for "kids". In addition, taking into account the crisis, correction factors were introduced for the state of a particular company and industry.
Women's logic. Personal merit was evaluated by points for position/status. According to the methodology, the owner and manager of a business with an annual revenue of up to 5 billion rubles could compete with the hired CEO of an industrial giant. But the shareholders are more large companies got an advantage.
It seems that everything is logical, but the rating is female. And a lady can have a very influential husband. At first, this thought confused us, but then we decided that if there is a "husband factor", then he must have already played a role in these objective indicators.
One of the evidence of the correctness of our approach to assessing the influence of Russian business women can be the absence of one of the richest women in the country, Larisa Satyeva, in the top 50 (No. 360 in the F. rating of billionaires -2009). If it were not for the tragic death of her husband, the current co-owner of the Avtomir company would not have been able to qualify for the rating at all. But even having inherited the shares, she gave them to trust management, which led to a low assessment for her role in the company and, ultimately, did not allow her to score a passing score.
As for Irina Malandina (Abramovich, No. 122 in the F. 2009 rating of billionaires), her main asset is overseas real estate, so her impact on the business environment in Russia is zero.
The rest of the “dear women” of the country were included in the rating due to their business qualities. Deserved!
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Company |
Status, position |
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Baturina Elena Nikolaevna |
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Belyavtseva Olga Alekseevna |
Progress |
Ex-shareholder of the Lebedyansky company, No. 99 |
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Fileva Natalia Valerievna |
CEO, main shareholder |
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Kuznetsova Tatyana Sergeevna |
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Pinkevich Ludmila Vatslavovna |
Co-owner, Deputy Chairman of the Board of Directors, No. 347 in the rating of billionaires |
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Mikhailova Lidia Ilyinichna |
Group |
Shareholder |
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Moldazhanova Gulzhan Talapovna |
Base |
CEO |
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Ilyashenko Galina Igorevna |
Seventh |
Chairman of the board |
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Blagova Elena Evgrafovna |
Volzhsky |
Managing director |
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Franus Tatyana Dmitrievna |
One of the founders of the networks "Pyaterochka" and "Karusel", No. 277 in the rating of billionaires "F." -2009 |
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Alenkina Lena Vladimirovna |
Tsaritsyno |
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Paramonova Tatyana Vladimirovna |
Transcreditbank, ZHASO |
Chairman of the Board of Directors of a bank and an insurance company |
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Naumova Olga Valerievna |
Severstal-Metiz |
CEO |
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Khasyanova Gulnara Shamilevna |
skylink |
CEO |
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Rudyak Margarita Alexandrovna |
Ingeocom |
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Pleshakova Olga Alexandrovna |
Transaero |
Shareholder, CEO |
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Plaksina Olga Vladimirovna |
IFD |
Chairman of the Board |
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Khoba Lyubov Nikolaevna |
Shareholder, board member, Chief Accountant, No. 213 in the rating of billionaires "F." -2009 |
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Mirimskaya Olga Mikhailovna |
Russian |
Shareholder, Chairman of the Board of Directors |
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Ryasova Ksenia Evgenievna |
Ruveta OY (Finn Flare) |
Owner of company |
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Slutsker Olga Sergeevna |
world class clubs |
Owner of company |
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Razumova Irina Stepanovna |
Planet |
Owner of company |
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Karpel Elena Evgenievna |
Shareholder, member of the board |
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Chupina Yulia Germanovna |
Deputy President - Chairman of the Board |
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Anikina Elena Romanovna |
Vice President |
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Pavlova Olga Petrovna |
Gazprom Neft |
Member of the Management Board, Head of Property Management and Corporate Relations |
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Barbasheva Elena Igorevna |
CFO |
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Shmatova Elena Alexandrovna |
VimpelCom |
Executive Vice President, Chief Financial Officer |
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Dergunova Olga Konstantinovna |
Member of the board |
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Matveeva Irina Arkadievna |
Member of the Board of Directors |
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Aglyamova Galina Alexandrovna |
Shareholder, Vice President of Finance |
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Gryadovaya Olga Viktorovna |
Transcapitalbank |
Shareholder, Chairman of the Board |
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Bazhaeva Madina Vakhaevna |
NK "Alliance" |
Shareholder |
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Agapova Nina Fyatekhovna |
Tsaritsyno |
Shareholder |
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Sukhorukova Elena Viktorovna |
NPF "Welfare" |
Executive Director |
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Parshina Raisa Nikolaevna |
Far East Transport Group |
Chairman of the Board of Directors |
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Messerle Elena Stanislavovna |
Chairman of the Board |
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Sheludchenko Olga Sergeevna |
CEO |
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Savina Evgeniya Valerievna |
Deputy CEO |
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Pupkova Tatyana Alekseevna |
Deputy Chairman of the Board |
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Metlenko Nina Mikhailovna |
IPBC |
Shareholder, Vice President for Economics |
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Lutsenko Natalya Ivanovna |
GC "Commonwealth" |
Shareholder |
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Azimina Ekaterina Valerievna |
Vice President for Finance and Economics |
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Klimova Elena Nikolaevna |
Holding |
First Deputy General Director |
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Vorobieva Natalya Olegovna |
Natalie Tours |
Owner of company |
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Sidorok Galina Ivanovna |
Shareholder, member of the board of directors |
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Rustamova Zumrud Khandadashevna |
MMK, |
Independent Member of the Board of Directors of MMK, Deputy General Director of Polymetal |
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Goldin Anna |
AFK Sistema |
Vice President, Member of the Board |
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Partasova Natalia Yurievna |
Agromashholding |
The president |
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Minnekhanova Gulsina Munirovna |
Tatenergo |
First Deputy General Director - Director for Economics and Finance |
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