Russian market of auto chemical goods. The auto chemical goods market: brands are constantly changing

16.03.2020

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

1. Statemarketautochemistry

Currently, in the domestic market there is a great variety of all kinds of chemistry for cars. Let's take a closer look at each of its types.

1.1 Engine oils

A special group of auto chemicals includes motor oils, which in turn are divided into three types: mineral, synthetic and semi-synthetic. At the core engine oils there are base oils and additives that improve its performance. As a result of chemical synthesis, synthetic motor oils are formed. They have a high uniformity of composition and maximum chemical and thermal stability of properties.

Despite the fact that the price of synthetic oils is several times higher than mineral oils, they have many advantages: low volatility at high temperatures, lower waste consumption, high resistance to oxidation, optimal viscosity over a wide temperature range, less tendency to form deposits, reliable lubrication at high loads and temperatures, long service life, low friction losses. Semi-synthetic motor oils are intermediate between mineral and synthetic oils. They are based on a mixture of synthetic and high quality mineral base oils. Semi-synthetic oils are cheaper than mineral and synthetic oils and provide engine oil with high performance properties. In the engine, engine oil serves to reduce wear and friction between engine parts, protects them from corrosion, washes, retains products of incomplete combustion of fuel, and seals the gap between the piston, its rings and cylinder. Foreign manufacturers of motor oils and engine builders use the same standards adopted in the classifications to designate the characteristics of oils and their areas of application:

SAE - Society of Automotive Engineers;

API - American Petroleum Institute;

ACEA - Association of European Automobile Manufacturers;

ILSAC - International Committee for Standardization and Approval lubricants.

Domestic manufacturers use GOST 17.479.1-85.

1.2 Additives

Additive - a drug that is added to fuel, lubricants and other substances in small quantities to improve their performance properties. Increasing environmental requirements for automotive engine emissions and the tougher operating conditions of modern internal combustion engines require the use of a variety of motor fuel additives on an increasingly large scale. In recent years, a huge range of anti-knock, cetane-boosting, anti-wear, detergent, anti-carbon additives, as well as depressants and dispersants, has been released to the market abroad. It is known that Russia is significantly behind the world level in the development of modern fuel additives, although the situation is not the same for individual groups of additives. There are many types of additives. Among them are viscous, detergent additives, antioxidant additives, anti-corrosion additives, antifreeze additives, extreme pressure additives, anti-wear additives, dispersed additives. Additives are used in two main cases:

In the manufacture of fuels - to obtain a product that meets the requirements of standards;

When using standard fuels - to improve their performance, environmental and ergonomic characteristics.

1.3 brake fluids

The purpose of brake fluids is to transmit force from the master brake cylinder to the wheel cylinders. The quality of brake fluids are high technical requirements. Currently, there are various types of imported brake fluids on the market. But it can only be used in foreign cars and in domestic cars only the liquid recommended by the manufacturer for any car and labeled DOT-3 or DOT-4. The composition of brake fluids includes various esters, low molecular weight polymers and targeted additives. As for performance (including temperature properties), when comparing the performance of DOT-3 or DOT-4, they are approximately identical to the domestic Tomy or Rose fluid and do not have any special differences.

Antifreeze is a general name for liquids that do not freeze at low temperatures. They are used in installations operating at low temperatures for cooling internal combustion engines. Mixtures of ethylene glycol, propylene glycol, glycerin, alcohols and other substances with water are used as antifreeze base fluids.

Abroad, the term antifreeze was used to refer to a concentrate that was added to water in the cooling system of an internal combustion engine. However, this term took into account only the frost protection role of this product, assuming that its use is a seasonal requirement and does not reflect its function as a heat exchange medium designed to protect the engine cooling system from corrosion and damage under all operating conditions.

1.4 Gear oils

Transmission oils are used in mechanical gearboxes and drive axles. They can create a strong lubricating film that can withstand heavy loads in contact parts. But transmission fluids are not used in all cars, for example, in front-wheel drive vehicles, manufacturers prescribe to fill in engine oil in a gearbox combined with the main gear.

Neither transmission nor engine oil is suitable for automatic transmissions. They require a low-viscosity fluid called ATF to operate. In cars and trucks with a classic layout, as well as in all-wheel drive and some front-wheel drive vehicles, only transmission oils are used. Previously, in our country, the parameters and labeling of lubricants were set in accordance with GOST. At present, the international classification has become predominant.

1.5 Anti-corrosion agents

It should be noted anti-corrosion agents for body treatment. There are six types of them for various purposes and applications. They are also available in various packaging from aerosol cans, convenient for ordinary consumers, to professional bottles and barrels with a volume of 205 liters. For example, anti-gravity, anticorrosive agents, both on a bitumen basis and on the basis of wax and resin, which are designed to treat various body surfaces - the bottom, wheel arches, where products are needed that are highly resistant to mechanical wear, including hidden, hard-to-reach cavities . There is, for example, anti-gravel, which can be applied to plastic parts and then painted with paint. All of them will significantly extend the life of your car body. Liqui Moly supplies equipment for applying anticorrosive agents - these are various pneumatic guns that allow you to spray products into the most inaccessible places.

1.5 Autocosmetics

Autocosmetics - necessary and very useful thing when caring for a car. It protects metal and paint from corrosion and harmful influences, and helps to keep the car in excellent condition. With car cosmetics, you can wash, polish the car body, clean its internal parts.

Car shampoos reliably protect car paintwork from rain, salt, tar, tar, poplar buds, traces of birds and insects. With their help, you can make your car shine with brilliance. Among the manufacturers of car shampoos, the United Kingdom and the United States of America stand out.

The polish helps simultaneously with polishing to remove a layer of oxides, traces of kidneys, insects, oil films from the surface. After using the polish, a powerful protective layer remains on the body, giving the surface a radiant sheen. Today this position of autochemistry is developed especially diversified.

There is a wide variety of polishes:

Polish together with paint restorer: in such preparations the properties of paint restorer and polish are combined. The polish protects against harmful effects ultraviolet radiation;

Protective polishes include Teflon, urethane and other synthetic additives in their composition. When processing a surface with a top layer of paintwork, a polymerization reaction occurs. The result is a protective coating that is resistant to impacts. environment, reducing pollution and facilitating car washing;

Polishing pastes are polishes with a thick consistency that allow you to apply a thicker layer. This type of polish is ideal for treating old surfaces. Several types of pastes are offered: color-enriched, protective, wax.

Engine cleaners are divided into foam, which are subject to subsequent treatment with water, and sprays for cleaning engine compartment elements. They are good at dissolving stubborn dirt deposits.

Cleaners are divided into: surface cleaners from insects and resins; glass cleaners; cleaners rims; anti-rain; cleaners and polishes for black plastic and vinyl; chrome cleaners and polishes.

One of the most significant components of the autocosmetics market is occupied by paints and varnishes. Automotive paints are a class of paints and varnishes designed to protect a car from damaging environmental factors, to carry out repairs. The composition of automotive paints is quite complex, but there are only three main components: a pigment, a binder polymer, and a solvent.

As the name implies, a pigment is a component whose main function is to form a certain color of the painted surface. At the same time, in modern car paints, the pigment necessarily performs one or more secondary functions - protection of metal and plastics from corrosion and mechanical damage, formation of the required surface adhesion, surface tension and viscosity of the paint formulation itself, influence on the roughness factor. A two-component paint protection system removes dirt from paint microcracks and forms an activated chemical layer on it. When re-applied to the surface, it flows into the pores and microcracks of the paintwork and forms a protective film. Rust converters are designed to remove rust stains and prepare the treated surface for touch-up.

For cosmetic repair of scratches and small chips, repair pencils are used. To improve the quality, it is desirable to apply protective polishing over the applied pencil. After a certain time, the places treated with a wax pencil need to be updated. For touching up chips, repair bottles with acrylic paint or air dry varnish. With the help of a small brush inserted into the lid of the bottle, it is convenient to handle small chips and scratches. Before applying paint or varnish, the surface is washed, if necessary, traces of corrosion are removed from it, and degreasing is carried out. Paint is selected by number, which must match the standard numbering of colors.

2. Manufacturersautochemistry

2.1 Manufacturersmotoroils

The largest volume of motor oil production is concentrated in the Volga Federal District. Almost 40% of the entire Russian output of this type of product is concentrated there. Share of Siberian Federal District is 22%, and the Central - 18% of the total output of motor oils in Russia.

The largest volume of motor oils is provided by the Perm region. (OOO "LUKoil-Permnefteorgsintez"), producing 30% of the Russian volume.

According to various estimates, there are from 70 to 500 oil brands in Russia. Almost anyone can buy base oil on the market and add additives to it.

However, the bulk of the market is held by large vertically integrated oil companies - Lukoil and TNK-BP. In the near future, the updated brands of Rosneft and Gazprom Neft will appear. About 13% of the automotive oil market is held by ExxonMobil, 5% by Castrol and Shell. Luxoil accounts for 8% of the output of automotive oils. In terms of sales of packaged oils, this company is second only to LUKoil with a 16% share.

2 .2 ManufacturersPrisadaboutto

At present, additives are an indispensable element of high technical culture production and use of fuels. Their worldwide assortment includes more than 40 types, differing in purpose, and tens of thousands of trademarks.

Due to the lack of domestic developments of antiwear additives, Russian plants producing diesel fuels for export are forced to use imported additives from BASF, Clariant, Infineum, and Castrol.

The domestic assortment is still represented by additives "Automag", Neolin-1 Rosneft. (Open Joint-Stock Company Novokuibyshevsky Plant of Oils and Additives). In terms of efficiency, they are at the level of the corresponding foreign samples.

2 .3 ManufacturerstormoseXliquidher

One of the traditional manufacturers of brake fluids, represented under the brands Luxoil DOT-3, Luxoil DOT-4, Luxoil DOT-4 Extra, and now Green Line Luxoil, is an enterprise of the American-Russian company Delfin Industry, which has become an outpost of the international association Delfin GROUP in Russia. Innovative technologies for managing the production and development of products have allowed the domestic representatives of the Delfin group to make significant progress in the production of brake fluids, having perfected their formulation and technological process down to the smallest detail.

The group of companies "KHIMAVTO" today is a dynamically developing holding of enterprises for the production of coolants (antifreeze, antifreeze) for vehicles, heat carriers for domestic and industrial purposes, polymer containers and plastic products.

Antifreeze "SEVER", antifreeze "NORD", coolant "TEPLY DOM" are popular trademarks of the company, which are in consistently high demand among consumers. From the moment the production was founded to the present day, the entire range of products produced meets modern quality standards and compares favorably with a memorable and ergonomic design.

Tough competition in the market of goods and services has a beneficial effect on the dynamics of the development of campaigns that pay special attention to maintaining the quality of products, which is KHIMAVTO. Compliance with technological standards, improvement of existing and creation of new products, personnel training, commissioning modern equipment allows the company's products (antifreeze, antifreeze, coolant and polymer packaging) to occupy up to 70% of the market, which is undoubtedly a significant indicator and a guarantee of unsurpassed quality.

2 .4 Manufacturerstransmissionoils

The plant for the production of transmission oils LLC "Lakiris" produces oils intended for use in domestic and foreign cars. The product range covers both modern and 10-year-old vehicles. The technical conditions and production base of the company allow the production of mineral, semi-synthetic and synthetic motor and transmission oils with various performance properties.

Base oils and additives of foreign and domestic manufacturers are used for production. The entire production process is controlled in the company's laboratory.

Let out production is certificated and has passports of quality. Oils are poured into plastic canisters own production.Joint Russian-American Joint-stock company Pushkinsky Zavod is the owner of the well-known Russian trade mark Luxoil. The company, having modern technology production, started production and packaging of its own technical oils and special liquids using original containers of its own manufacture.

Gear oils are represented by the brands SHELL, MOBIL, CASTROL, ESSO, ELF, BP, Lukoil, Luxe.

2 .5 ManufacturersautocosmeticsinRussia

Domestic autocosmetics under the KERRY brand are produced by the Moscow company CJSC Elf Filling. The products of this company are superior in quality to the corresponding imported counterparts.

The St. Petersburg enterprise SITRA-T LLC has been operating on the domestic market since 1997. It offers a wide range of car shampoos, polishes, among which Typhoon active foam stands out, which does an excellent job with bituminous stains, traces of kidneys and insects, and other contaminants.

The company "Rubicon" from St. Petersburg produces wide range of automotive cosmetics. Rubicon car shampoo has a high level of concentration and foaming. It is the most economical of domestic shampoos.

The Moscow enterprise LLC "Lavr XXI century" offers a series of autocosmetics. Car shampoo Lavr is designed for manual and automatic washing. The agent leaves a dielectric film on the surface, which prevents corrosion of contacts in electrical wiring connectors. An important role in the production of car cosmetics is played by Rosneftekhim JSC, the AGA company (its assortment includes more than 35,000 items), the Pingo-Erzeignisse company, which produces high-quality car care products, and the GRASS company.

To date, GRASS products are presented for a wide range applications and includes: shampoos for contactless and manual washing, engine compartment and engine cleaners, plastic polishes, interior cleaners, rubber blackeners, insect removers, glass cleaners.

3. Statedemandandsuggestionson thedomesticmarket

Do not forget that the number of cars is growing rapidly, and, consequently, there is a growing need for good professional auto chemical products that work effectively: service, repair and care.

Today, the auto chemical goods market has a large number of oils that have the latest approvals from car manufacturers and international specifications, additives, paints and varnishes, brake fluids and car cosmetics. They are produced in various packaging, of any kind, are present in any price range, in general, the choice is very wide for both the average buyer and a large service.

So, for example, today Russian market additives are developing extremely rapidly. Two years ago, only 4-5 manufacturing companies were present in this area, today there are more than ten of them. The ever-increasing demand for these products in Russia has not yet reached its peak.

If the stable economic situation in the country continues, the demand for auto chemical goods will continue to grow. High level demand allows firms selling auto chemical goods to increasingly actively include new products in the range offered.

4. RangeimplementedgoodsinKurskon theexampleshop"Lada"IPZyuzko

All lubricants, car chemicals, antifreezes sold in the store in question have European-style quality certificates and a high reputation among consumers.

In order to meet the existing demand as much as possible, the range of motor oils and auto chemical goods is constantly expanding.

The store offers the following products:

Synthetic, semi-synthetic, mineral motor and transmission oils with high technical specifications, in packaging from 1 liter to a barrel of such manufacturers as: Mobil, Castrol, Shell, BP, Chevron, ZIC, Eneos, Lukoil, TNK, Rosneft;

Coolants - antifreezes TNK, NORD, ALASKA, LUKOIL;

Brake fluids from companies such as Luxoil and TNK;

Lubricants Shell, Chevron, Sibi Motor;

New generation car cosmetics: Rubicon, AGA, GRASS

All goods are sold in various containers for wholesale and retail and fully comply with the technical parameters stated in the documentation.

The store sets new standards by offering its customers not only a first-class product at a great price, but also marketing activities aimed at increasing sales. The trade line is constantly updated with new items, which allows us to maintain customer demand at a high level.

Similar Documents

The state of the goods market household chemicals. Raw materials and materials used in the production of household chemicals. Requirements for quality, packaging, labeling, storage of goods. Classification and range of household chemicals. Prospects for the development of the market.

term paper, added 12/20/2010

Marketing Research Process commodity market. Study of supply in the market of sportswear in Krasnoyarsk, analysis of trends in its formation. Commodity and pricing policy, analysis of demand and consumer preferences. Estimation of market capacity.

term paper, added 10/11/2011

The state of domestic and world production and the market of garments, trends in the development of the range. Classification and characteristics of the range of household refrigerators, directions for improving their parameters, manufacturers of refrigeration equipment.

test, added 07/27/2010

Properties of sneakers, the cost of their production. Marketing research of the conjuncture, volume and structure of the market in Samara. Service level analysis, consumption dynamics. The ratio of supply and demand in consumer groups. Life cycle goods.

term paper, added 01/06/2016

Laws of supply and demand. Characteristics of the Russian market of sports goods, features of their range, tasks of sports marketing. The role of the market in the economy, the essence of the categories of supply and demand, ways to increase competition among market participants.

term paper, added 04/10/2013

Theoretical basis marketing research, their goals and basic methods. The state and specifics of the gas station market, consumer preferences, the capacity and potential of this market. Justification of the expediency of creating a gas station.

thesis, added 12/05/2010

The state of demand and the marketing objectives corresponding to these states. Plan development promotional activities. Tasks, program, means of sales promotion. Market segmentation and criteria for the formation of its segments. Essence of event marketing.

test, added 01/31/2011

The concept and essence of marketing research. Current state market of beauty salons in Novosibirsk. Marketing research, obtaining primary information about the demand for the product. Development of a marketing research program.

control work, added 06/05/2013

State competitive environment market. Indicators of the competitiveness of supermarkets in the conditions of Penza. Comprehensive marketing research shopping centers Kyiv. Preparation of working documentation for the study and its program.

term paper, added 11/15/2009

Description of the product as a means of satisfying needs. Characteristics of the demand for bakery products. Diagnostics of the commodity market. Analysis of the process of segmenting consumers and filling market segments with an offer. Calculation of the annual market capacity.

1. Production of antiknock agents and additives for lubricants and fuels in the Russian Federation in the period 2013 - October 2015, tons
2. Regional structure of production of additives to lubricants and fuels in the Russian Federation in 2014, %
3. Dynamics of production of additives to lubricants and fuels by regions of the Russian Federation in the period January-October 2014 and 2015, tons
4. Manufacture of brake fluids for hydraulic transmissions; antifreezes and de-icers in the Russian Federation in the period of 2013 - October 2015, tons
5. Regional structure of the production of brake fluids for hydraulic transmissions; antifreezes and de-icers in the Russian Federation in 2014, %
6. Dynamics of the production of brake fluids for hydraulic transmissions; antifreezes and de-icers by regions of the Russian Federation in the period January-October 2014 and 2015, tons
7. Structure of auto chemical goods imports by main types in the Russian Federation in 2014, tons, %
8. Dynamics of imports of auto chemicals by main types in the period 2014 - September 2015, tons
9. Dynamics of supply volumes and average statistical prices of imports of antifreezes from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
10. Seasonality of supplies of antifreezes to the Russian Federation in the period 2014 - September 2015; tons
11. Dynamics of imports of antifreezes by countries of origin in the period 2014 - September 2015, tons
12. Structure of imports of antifreezes by countries of origin in monetary terms and average import prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
13. The structure of imports of antifreezes by manufacturers in physical terms and the average statistical prices of imports in the period January - September 2015; thousand US dollars, US dollars per 1 kg
14. The structure of imports of antifreezes by federal districts of the Russian Federation in the period January - September 2015, in kind; tons, %
15. Dynamics of supply volumes and average statistical prices of imports of brake and hydraulic fluids from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
16. Seasonality of supplies of brake and hydraulic fluids to the Russian Federation in the period 2014 - September 2015; tons
17. Dynamics of imports of brake and hydraulic fluids by countries of origin in the period 2014 - September 2015, tons
18. Structure of imports of brake and hydraulic fluids by countries of origin in monetary terms and average import prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
19. The structure of imports of brake and hydraulic fluids by manufacturers in physical terms and average import prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
20. The structure of imports of brake and hydraulic fluids by federal districts of the Russian Federation in the period January - September 2015, in kind; tons, %
21. Dynamics of supply volumes and average statistical prices for imports of car polishes from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
22. Seasonality of supplies of car polishes to the Russian Federation in the period 2014 - September 2015; tons
23. Dynamics of imports of car polishes by countries of origin in the period 2014 - September 2015, tons
24. Structure of imports of car polishes by countries of origin in monetary terms and average import prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
25. The structure of imports of car polishes by manufacturers in physical terms and the average statistical prices of imports in the period January - September 2015; thousand US dollars, US dollars per 1 kg
26. The structure of imports of car polishes by federal districts of the Russian Federation in the period January - September 2015, in kind; tons, %
27. Dynamics of supply volumes and average statistical prices of imports of antiknocks from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
28. Seasonality of deliveries of antiknock agents to the Russian Federation in the period 2014 - September 2015; tons
29. Dynamics of imports of antiknock agents by countries of origin in the period 2014 - September 2015, tons
30. Structure of imports of antiknock agents by countries of origin in monetary terms and average import prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
31. The structure of imports of antiknock agents by manufacturers in physical terms and average import prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
32. The structure of imports of antiknock agents by federal districts of the Russian Federation in the period January - September 2015, in kind; tons, %
33. Structure of exports of auto chemical goods by main types from the Russian Federation in 2014, tons, %
34. Dynamics of exports of auto chemical goods by main types in the period 2014 - September 2015, tons
35. Dynamics of supply volumes and average statistical prices for exports of antifreezes from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
36. Seasonality of deliveries of antifreezes from the Russian Federation in the period 2014 - September 2015; tons
37. Dynamics of export of antifreezes by countries of origin in the period 2014 - September 2015, tons
38. The structure of exports of antifreezes by countries of origin in monetary terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
39. The structure of exports of antifreezes by manufacturers in physical terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
40. Dynamics of supply volumes and average statistical prices for exports of brake and hydraulic fluids from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
41. Seasonality of deliveries of brake and hydraulic fluids from the Russian Federation in the period 2014 - September 2015; tons
42. Dynamics of exports of brake and hydraulic fluids by countries of origin in the period 2014 - September 2015, tons
43. The structure of exports of brake and hydraulic fluids by countries of origin in monetary terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
44. The structure of exports of brake and hydraulic fluids by manufacturers in physical terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
45. Dynamics of supply volumes and average statistical prices for exports of car polishes from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
46. Seasonality of supplies of car polishes from the Russian Federation in the period 2014 - September 2015; tons
47. Dynamics of exports of car polishes by countries of origin in the period 2014 - September 2015, tons
48. The structure of exports of car polishes by countries of origin in monetary terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
49. The structure of exports of car polishes by manufacturers in physical terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
50. Dynamics of supply volumes and average statistical prices for exports of antiknocks from the Russian Federation in the period 2014 - September 2015; tons, USD per 1 kg
51. Seasonality of deliveries of antiknocks from the Russian Federation in the period 2014 - September 2015; tons
52. Dynamics of exports of antiknock agents by countries of origin in the period 2014 - September 2015, tons
53. The structure of exports of antiknocks by countries of origin in monetary terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
54. The structure of exports of antiknock agents by manufacturers in physical terms and average export prices in the period January - September 2015; thousand US dollars, US dollars per 1 kg
55. Analysis of the range of auto chemicals
56. Prices of the online store for additives in the fuel system for diesel (capacity 1 l), Moscow, November 2015
57. Online store prices for diesel cleaners (capacity 0.325 l), Moscow, November 2015
58. Online store prices for aerosol fuel system cleaners (capacity 0.4 l), Moscow, November 2015
59. Online store prices for oil system cleaners (capacity 0.444 l), Moscow, November 2015
60. Online store prices for additives in the oil system (capacity 0.13 l), Moscow, November 2015
61. Online store prices for external engine cleaners (capacity 0.5 l), Moscow, November 2015
62. Online store prices for a quick start product (capacity 0.2 - 0.3 l), Moscow, November 2015
63. Online store prices for brake cleaners (capacity 0.5 l), Moscow, November 2015
64. Online store prices for tire sealants (capacity 0.4 - 0.5 l), Moscow, November 2015
65. Online store prices for cooling system cleaners (capacity 0.3 - 0.36 l), Moscow, November 2015
66. Potential of the Russian auto chemical goods market in 2015-2016, billion rubles

Svetlana
Melnikova
head of sales department
Promtech LLC,
deputy CEO
CJSC "Polycomplast-Service"

“At the moment, the market is changing towards import substitution”

Every year the number of cars increases, therefore, the need for good professional auto chemical products increases, which increase the service life, allow you to reliably protect the paintwork, carefully care for the body and interior. At the moment, the market is changing towards import substitution.
CJSC "Polycomplast-Service" - a domestic manufacturer of auto chemical goods, auto cosmetics and paint and varnish products, expands its line every year, taking into account the ever-growing demand.
The production has its own scientific laboratory. Specialists are constantly working on the development and improvement of quality. In 2013, the plant was certified for compliance with the requirements of GOST ISO 2001–2011.
pledge High Quality of manufactured products is the equipment of the enterprise with high-tech equipment. The activity of the enterprise is carried out on the basis of a license for the operation of chemically hazardous production facilities EX-01-007265, issued March 26, 2013
Federal Service for Ecological, Technological and Nuclear Supervision. In our line there is a large number of anti-corrosion agents for body treatment, hidden cavities, car cosmetics and paints and varnishes. Production is carried out in various packaging, for any price range.
The Polycomplast-Service plant has been on the market for 25 years, our products are widely known, the competitive price is lower than European analogues, the quality, confirmed by service station specialists, will compete with the most famous European brands.

Ruslan Diomidov
deputy commercial
director of GC "Primula"

"Auto drugs capable of restoring paintwork are probably one of our steps in the near future"

Almost all automakers continue to lose volumes, and the numbers of such drops are mostly double-digit. Therefore, in order not to fall along with the new car market, our company is actively fighting to increase its share in the automotive chemicals market. We are expanding our partner network and are enthusiastically approaching cooperation not only with large automotive holdings, but also with small dealerships. At the same time, we, as manufacturers of auto chemical goods and auto cosmetics, have come to understand the need to expand the range and include luxury products in it, aimed at owners of executive cars, the sales of which, as well as the financial capabilities of the owners themselves, remain at a more stable level than the average. price segment.
Also, the ever-increasing role of used car sales cannot be ignored. Auto drugs capable of restoring paintwork are probably one of our steps in the near future.
In our common corporate opinion, the main anti-crisis philosophy is the denial of the current crisis. Let me explain: we urge our colleagues “not to live in the past”, but to adapt to the present. As part of this adaptation, we have already revised the practice of conducting business processes in the company and introduced a modern CRM system, began to pay maximum attention to training and motivating our own staff, as well as employees of partner auto centers, and continue to develop new product niches.

Oleg Ragimov
Commercial Director
LLC "Everest Group",
exclusive
Arexons distributor
in Russia

“Domestic manufacturers have occupied the cheap segment of the market, thereby attracting more and more buyers”

Recently, we have seen a decline in the auto chemical goods and auto cosmetics market in Russia as a whole. Most of our partners - auto parts stores - say that people have become more economical, selective in their purchases. They are willing to pay only for essential goods, such as consumables (motor oil, filters, etc.), without which car maintenance is impossible.
We can say that the market for cleaning products is divided by domestic and foreign companies. If in the 2000s the market for autocosmetics and auto chemical goods could be called 70-80% imported, then recent studies show that a large share of the market goes to domestic manufacturers.
Domestic manufacturers have occupied the cheap segment of the market, thereby attracting more and more buyers. In the current crisis situation in our country, as well as the high exchange rate of the euro, it is becoming more and more difficult for foreign manufacturers to maintain their positions in the market.
We hope for a stable economic situation in Russia, which will enable companies not only to maintain their positions in the market, but also allow them to grow up, increasing their volumes.

Julia Novotorova
department head
marketing
LLC PKF "Niagara"

"The situation gives unique chance domestic manufacturer of quality products"

We see the Russian market as segmented and highly competitive, but due to changes in the consumption structure, it has been drifting towards professional products for several years now. The “private label” direction of retailers and filling station chains of all scales is also actively developing and already occupies a significant market share: from local to global. We believe that the budget and premium segments will grow at the expense of the middle segment, while maintaining the overall capacity.
In any crisis, it is necessary to adapt product, marketing and pricing policy to the realities of the market, to establish direct communications with the consumer - to give him an "understandable" product at an adequate price, to work more actively with "networks".
This situation gives a unique chance to a domestic manufacturer of quality products. It is necessary to reduce the cost, and, as a result, the price of products by increasing the efficiency of each operation and replacing imported components with high-quality Russian ones.

Ludmila
Pryanichnikova
leading marketer of the company "Tosol-
Synthesis"

“Consumers who used to choose imported auto cosmetics now prefer Russian brands”

Today, the autocosmetics market, like the entire autochemistry market, is in stagnation. Buyers are moving from the premium price segment to the mid-price or budget segment.
Consumers who used to choose imported auto cosmetics now prefer Russian brands. The current situation allows the company "Tosol-Sintez" to actively develop the range, release new items in demand. In 2016, the range was expanded with new sealants, adhesives, and a summer series of car cosmetics. When developing new products, we first of all take into account how the product will meet the expectations of consumers in terms of quality and price.
New distribution channels, distribution growth in outlets and the expansion of the assortment in the aggregate allows the company "Tosol-Sintez" to increase its share in the market of autocosmetics in a difficult economic situation.

Andrey Usachev
CEO
Aifom company

“This year the trend for cheap goods will continue, and next year the demand for quality goods will increase.products"

The market froze in anticipation of economic recovery, competition is intensifying. We expect an increase in demand from April 2017, due to an increase in car sales and the beginning of an increase in household incomes. This year the trend for cheap goods will continue, and next year the demand for quality products will increase.
Today, more than ever, cost reduction, perfect quality and new products, and a willingness to build long-term relationships with partners are needed. We are increasing our presence now, I think the chances will increase by the middle of next year

Marketing research of the domestic market of automotive chemicals. Classification of the main groups of goods: additives, brake fluids, gear oils, anti-corrosion agents, auto cosmetics. The state of supply and demand in the automotive chemicals market.

1. Statemarketautochemistry

Currently, in the domestic market there is a great variety of all kinds of chemistry for cars. Let's take a closer look at each of its types.

1.1 Engine oils

A special group of auto chemicals includes motor oils, which in turn are divided into three types: mineral, synthetic and semi-synthetic. Engine oils are based on base oils and additives that improve its performance. As a result of chemical synthesis, synthetic motor oils are formed. They have a high uniformity of composition and maximum chemical and thermal stability of properties.

SAE - Society of Automotive Engineers;

API - American Petroleum Institute;

ACEA - Association of European Automobile Manufacturers;

ILSAC - International Committee for Standardization and Approval of Lubricants.

Domestic manufacturers use GOST 17.479.1-85.

1.2 Additives

In the manufacture of fuels - to obtain a product that meets the requirements of standards;

When using standard fuels - to improve their performance, environmental and ergonomic characteristics.

1.3 brake fluids

The purpose of brake fluids is to transmit force from the master brake cylinder to the wheel cylinders. High technical requirements are imposed on the quality of brake fluids. Currently, there are various types of imported brake fluids on the market. But it can only be used in foreign cars and in domestic cars only the liquid recommended by the manufacturer for any car and labeled DOT-3 or DOT-4. The composition of brake fluids includes various esters, low molecular weight polymers and targeted additives. As for performance (including temperature properties), when comparing the performance of DOT-3 or DOT-4, they are approximately identical to the domestic Tomy or Rose fluid and do not have any special differences.

1.4 Gear oils

Neither transmission nor engine oil is suitable for automatic transmissions. They require a low-viscosity fluid called ATF to operate. In cars and trucks with a classic layout, as well as in all-wheel drive and some front-wheel drive vehicles, only gear oils are used. Previously, in our country, the parameters and labeling of lubricants were set in accordance with GOST. At present, the international classification has become predominant.

1.5 Anti-corrosion agents

1.5 Autocosmetics

Autocosmetics is a necessary and very useful thing when caring for a car. It protects metal and paint from corrosion and harmful influences, and helps to keep the car in excellent condition. With car cosmetics, you can wash, polish the car body, clean its internal parts.

There is a wide variety of polishes:

Polish together with paint restorer: in such preparations the properties of paint restorer and polish are combined. The polish protects against the harmful effects of ultraviolet radiation;

Protective polishes include Teflon, urethane and other synthetic additives in their composition. When processing a surface with a top layer of paintwork, a polymerization reaction occurs. The result is a protective coating that is resistant to environmental influences, reduces pollution and facilitates washing the machine;

Engine cleaners are divided into foam, which are subject to subsequent treatment with water, and sprays for cleaning engine compartment elements. They are good at dissolving stubborn dirt deposits.

Cleaners are divided into: surface cleaners from insects and resins; glass cleaners; wheel cleaners; anti-rain; cleaners and polishes for black plastic and vinyl; chrome cleaners and polishes.

For cosmetic repair of scratches and small chips, repair pencils are used. To improve the quality, it is desirable to apply protective polishing over the applied pencil. After a certain time, the places treated with a wax pencil need to be updated. For touching up chips, repair bottles with acrylic paint or instant air-drying varnish are well suited. With the help of a small brush inserted into the lid of the bottle, it is convenient to handle small chips and scratches. Before applying paint or varnish, the surface is washed, if necessary, traces of corrosion are removed from it, and degreasing is carried out. Paint is selected by number, which must match the standard numbering of colors.

2. Manufacturersautochemistry

2.1 Manufacturersmotoroils

The largest volume of motor oil production is concentrated in the Volga Federal District. Almost 40% of the entire Russian output of this type of product is concentrated there. The share of the Siberian Federal District is 22%, and the Central - 18% of the total output of motor oils in Russia.

The largest volume of motor oils is provided by the Perm region. (OOO "LUKoil-Permnefteorgsintez"), producing 30% of the Russian volume.

According to various estimates, there are from 70 to 500 oil brands in Russia. Almost anyone can buy base oil on the market and add additives to it.

At the same time, the main part of the market is held by large vertically integrated oil companies - Lukoil and TNK-BP. In the near future, the updated brands of Rosneft and Gazprom Neft will appear. About 13% of the automotive oil market is held by ExxonMobil, 5% by Castrol and Shell. Luxoil accounts for 8% of the output of automotive oils. In terms of sales of packaged oils, this company is second only to LUKoil with a 16% share.

2 .2 ManufacturersPrisadaboutto

At present, additives are an indispensable element of a high technical culture in the production and use of fuels. Their worldwide assortment includes more than 40 types, differing in purpose, and tens of thousands of trademarks.

Due to the lack of domestic developments of antiwear additives, Russian plants producing diesel fuels for export are forced to use imported additives from BASF, Clariant, Infineum, and Castrol.

2 .3 ManufacturerstormoseXliquidher

One of the traditional manufacturers of brake fluids, represented under the brands Luxoil DOT-3, Luxoil DOT-4, Luxoil DOT-4 Extra, and now Green Line Luxoil, is an enterprise of the American-Russian company Delfin Industry, which has become an outpost of the international association Delfin GROUP in Russia. Innovative production management and product development technologies have allowed the domestic representatives of the Delfin group to make significant progress in the production of brake fluids, having perfected their formulation and technological process to the smallest detail.

Tough competition in the market of goods and services has a beneficial effect on the dynamics of the development of campaigns that pay special attention to maintaining the quality of products, which is KHIMAVTO. Compliance with technological standards, improvement of existing and creation of new products, personnel training, commissioning of modern equipment allows the company's products (antifreeze, antifreeze, coolant and polymer packaging) to occupy up to 70% of the market, which is undoubtedly a significant indicator and a guarantor of an unsurpassed quality.

2 .4 Manufacturerstransmissionoils

Base oils and additives of foreign and domestic manufacturers are used for production. The entire production process is controlled in the company's laboratory.

Let out production is certificated and has passports of quality. The oils are poured into plastic canisters of their own production. Joint Russian-American Joint Stock Company "Pushkinsky Zavod" is the owner of the well-known Russian trademark Luxoil. The company, possessing modern production technology, has begun to produce and package its own technical oils and special liquids using original containers of its own manufacture.

Gear oils are represented by the brands SHELL, MOBIL, CASTROL, ESSO, ELF, BP, Lukoil, Luxe.

2 .5 ManufacturersautocosmeticsinRussia

Domestic autocosmetics under the KERRY brand are produced by the Moscow company CJSC [!!! In accordance with the Federal Law-99 of 05.05.2014, this form was replaced by a non-public joint-stock company] Elf Filling. The products of this company are superior in quality to the corresponding imported counterparts.

The Rubicon company from St. Petersburg produces a wide range of automotive cosmetics. Rubicon car shampoo has a high level of concentration and foaming. It is the most economical of domestic shampoos.

Today, GRASS products are presented for a wide range of applications and include: shampoos for contactless and manual washing, engine compartment and engine cleaners, plastic polishes, interior cleaners, rubber blackeners, insect removers, glass cleaners.

3. Statedemandandsuggestionson thedomesticmarket

Do not forget that the number of cars is growing rapidly, and, consequently, there is a growing need for good professional auto chemical products that work effectively: service, repair and care.

So, for example, today the Russian market of additives is developing extremely rapidly. Two years ago, only 4-5 manufacturing companies were present in this area, today there are more than ten of them. The ever-increasing demand for these products in Russia has not yet reached its peak.

If the stable economic situation in the country continues, the demand for auto chemical goods will continue to grow. A high level of demand allows companies selling auto chemical goods to increasingly actively include new products in the range offered.

4. RangeimplementedgoodsinKurskon theexampleshop"Lada"IPZyuzko

All lubricants, car chemicals, antifreezes sold in the store in question have European-style quality certificates and a high reputation among consumers.

In order to meet the existing demand as much as possible, the range of motor oils and auto chemical goods is constantly expanding.

The store offers the following products:

Synthetic, semi-synthetic, mineral motor and transmission oils with high technical characteristics, in packaging from 1 liter to a barrel from such manufacturers as: Mobil, Castrol, Shell, BP, Chevron, ZIC, Eneos, Lukoil, TNK, Rosneft;

Coolants - antifreezes TNK, NORD, ALASKA, LUKOIL;

Brake fluids from companies such as Luxoil and TNK;

Lubricants Shell, Chevron, Sibi Motor;

New generation car cosmetics: Rubicon, AGA, GRASS

All goods are sold in various containers for wholesale and retail trade and fully comply with the technical parameters stated in the documentation.

	To download work free to join our group In contact with. Just click on the button below. By the way, in our group we help with writing academic papers for free. A few seconds after the subscription is verified, a link will appear to continue downloading the work.
	Free estimate
	Boost originality this work. Anti-plagiarism bypass.

Currently, in the domestic market there is a great variety of all kinds of chemistry for cars. Let's take a closer look at each of its types.

1.1 Engine oils

SAE - Society of Automotive Engineers;

API - American Petroleum Institute;

ACEA - Association of European Automobile Manufacturers;

ILSAC - International Committee for Standardization and Approval of Lubricants.

Domestic manufacturers use GOST 17.479.1-85.

1.2 Additives

In the manufacture of fuels - to obtain a product that meets the requirements of standards;

When using standard fuels - to improve their performance, environmental and ergonomic characteristics.

1.3 Brake fluids

Antifreeze is the general name for liquids that do not freeze at low temperatures. They are used in installations operating at low temperatures for cooling internal combustion engines. Mixtures of ethylene glycol, propylene glycol, glycerin, alcohols and other substances with water are used as antifreeze base fluids.

1.4 Gear oils

Neither transmission nor engine oil is suitable for automatic transmissions. They require a low-viscosity fluid called ATF to operate. In cars and trucks with a classic layout, as well as in all-wheel drive and some front-wheel drive vehicles, only gear oils are used. Previously, in our country, the parameters and labeling of lubricants were set in accordance with GOST. At present, the international classification has become predominant.

1.5 Anti-corrosion agents

1.6 Autocosmetics

There is a wide variety of polishes:

Polish together with paint restorer: in such preparations the properties of paint restorer and polish are combined. The polish protects against the harmful effects of ultraviolet radiation;

Protective polishes include Teflon, urethane and other synthetic additives in their composition. When processing a surface with a top layer of paintwork, a polymerization reaction occurs. The result is a protective coating that is resistant to environmental influences, reduces pollution and facilitates washing the machine;

Engine cleaners are divided into foam, which are subject to subsequent treatment with water, and sprays for cleaning engine compartment elements. They are good at dissolving stubborn dirt deposits.

Cleaners are divided into: surface cleaners from insects and resins; glass cleaners; wheel cleaners; anti-rain; cleaners and polishes for black plastic and vinyl; chrome cleaners and polishes.

As the name implies, a pigment is a component whose main function is to form a certain color of a painted surface. At the same time, in modern car paints, the pigment necessarily performs one or more secondary functions - protection of metal and plastics from corrosion and mechanical damage, formation of the required surface adhesion, surface tension and viscosity of the paint formulation itself, influence on the roughness factor. A two-component paint protection system removes dirt from paint microcracks and forms an activated chemical layer on it. When re-applied to the surface, it flows into the pores and microcracks of the paintwork and forms a protective film. Rust converters are designed to remove rust stains and prepare the treated surface for touch-up.

For cosmetic repair of scratches and small chips, repair pencils are used. To improve the quality, it is desirable to apply protective polishing over the applied pencil. After a certain time, the places treated with a wax pencil need to be updated. For touching up chips, repair bottles with acrylic paint or instant air-drying varnish are well suited. With the help of a small brush inserted into the lid of the bottle, it is convenient to handle small chips and scratches. Before applying paint or varnish, the surface is washed, if necessary, traces of corrosion are removed from it, and degreasing is carried out. Paint is selected by number, which must match the standard numbering of colors.

2. Manufacturers of auto chemical goods

2.1 Motor oil manufacturers

The largest volume of motor oils is provided by the Perm region. (OOO "LUKoil-Permnefteorgsintez"), producing 30% of the Russian volume.

According to various estimates, there are from 70 to 500 oil brands in Russia. Almost anyone can buy base oil on the market and add additives to it.

2.2 Additive manufacturers

Due to the lack of domestic developments of antiwear additives, Russian plants producing diesel fuels for export are forced to use imported additives from BASF, Clariant, Infineum, and Castrol.

2.3 Manufacturers of brake fluids

One of the traditional manufacturers of brake fluids, represented under the brands Luxoil DOT-3, Luxoil DOT-4, Luxoil DOT-4 Extra, and now Green Line Luxoil, is an enterprise of the American-Russian company Delfin Industry, which has become an outpost of the international association Delfin GROUP in Russia. Innovative production management and product development technologies have allowed the domestic representatives of the Delfin group to make significant progress in the production of brake fluids, having perfected their formulation and technological process to the smallest detail.

Tough competition in the market of goods and services has a beneficial effect on the dynamics of the development of campaigns that pay special attention to maintaining the quality of products, which is KHIMAVTO. Compliance with technological standards, improvement of existing and creation of new products, personnel training, commissioning of modern equipment allows the company's products (antifreeze, antifreeze, coolant and polymer packaging) to occupy up to 70% of the market, which is undoubtedly a significant indicator and a guarantor of an unsurpassed quality.

2.4 Manufacturers of gear oils

Base oils and additives of foreign and domestic manufacturers are used for production. The entire production process is controlled in the company's laboratory.

Let out production is certificated and has passports of quality. Oils are poured into plastic canisters of our own production. The Joint Russian-American Joint Stock Company "Pushkinsky Zavod" is the owner of the well-known Russian trade mark Luxoil. The company, possessing modern production technology, has begun to produce and package its own technical oils and special liquids using original containers of its own manufacture.

Gear oils are represented by the brands SHELL, MOBIL, CASTROL, ESSO, ELF, BP, Lukoil, Luxe.

2.5 Manufacturers of car cosmetics in Russia

Domestic autocosmetics under the KERRY brand are produced by the Moscow company CJSC Elf Filling. The products of this company are superior in quality to the corresponding imported counterparts.

The Moscow enterprise LLC "Lavr XXI century" offers a series of autocosmetics. Car shampoo Lavr is designed for manual and automatic washing. The agent leaves a dielectric film on the surface, which prevents corrosion of contacts in electrical wiring connectors. An important role in the production of car cosmetics is played by Rosneftekhim OJSC, the AGA company (its assortment includes more than 35,000 items), the Pingo-Erzeignisse company, which produces high-quality car care products, and the GRASS company.

Another one hit the market today new company CJSC "CHEMGROUP CENTER", which started producing chemicals in the city of Tula, which in itself is not surprising, given that there are cities in the region where there is a great potential for chemists, such as Novomoskovsk and Shchekino.

3. The state of supply and demand in the domestic market

Do not forget that the number of cars is growing rapidly, and, consequently, there is a growing need for good professional auto chemical products that work effectively: service, repair and care.

However, today the state of the economy in the country is "somewhat" uncertain and it is not entirely clear how it will affect this market; most likely, preference will be given to a lower price for products.

We will see and analyze this situation in the following news.