One of the most difficult questions that faces a novice entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, and what determines the choice of products for a store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.

What is sold in popular online stores?

The Internet is a global network through which you can sell almost everything. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, household appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets to various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods, is it easier to develop and subsequently expand, is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can begin to offer jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means that any of them can visit your site. Therefore, you can sell absolutely any product in the online store. However, trading one will be profitable and the other will not be in high demand.

Sale of a unique product via the Internet

You can find sites that offer only one unique product. It is known that in the online store you can have the same thing, you can make very good money on it! For example, there is a site selling fashionable handmade bow ties made of wood. Do-it-yourself things with a share of creativity are popular, and their implementation brings a solid profit to the site owner.

What is most commonly sold online?

What to sell in an online store? Ideas may come from looking at the table below. Let's see what most people are used to buying online. After analyzing the structure of Internet business in Russia, we have compiled a table in which popular product groups and the number of sites where they are sold are presented in descending order.

Product categories	Quantity online stores
Gift and souvenir products, natural flowers	195
Goods for children and toys	178
Furniture and decor items	170
car parts	162
Clothes, shoes and bags	160
Sports and tourism equipment	151
Electronics and home appliances	147
Computers and accessories	132
Materials and tools for construction	124
Perfumes, cosmetics	106
Sex shops	105
Household chemicals and household goods	102
Medicines and supplements for health	99
Mobile phones and accessories	97
Audio and video discs	93
Books and magazines	89
Food, liquor and tobacco	87
Equipment for production and trade	79
Medications	77
Products for animals and plants	75
PC software and games	72
Jewelry	68
antiques	65
Coding systems	62
Stationery	59
Photo and radio products	52
Watches and accessories	49
Musical instruments and equipment	29
Virtual Goods	25

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.

The table shows extensive product categories, and some niches in the product subcategories are practically not occupied. Therefore, there is no need to be afraid of great competition - you should carefully study the direction that you like the most and find a place for your online store in it.

What determines the choice of goods for an online store?

The definition of a product category for sale depends on several factors:

• business project budget;
• the territory of the online store;
• personal knowledge of the product;
• Internet business trends;
• demand for goods;
• delivery options.

In a crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt. It's all about the unwillingness to accept the new conditions of reality and change the methods of work. What to sell in an online store? Ideas and the chosen product should be in demand. Here are some tips for determining the product content of the site.

If the budget formed to start a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that large-sized goods require expensive shipping, so if the budget is limited, it is better to choose a medium-sized hot item.

It is best to choose the product in which you understand. This will facilitate your future activities, you will not need to learn a lot of new information.

If you plan to operate an online store within the same city, then you should carefully study the demand in it. The main categories of goods that are in demand are the same in almost all cities. But there are also those products that are not represented in your city, although people will definitely buy them.

How to determine which product is the most relevant right now?

In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It happens that by determining the future high demand for a particular product in time, entrepreneurs earn a lot of money! In the conditions of the current crisis, the demand for some goods has increased, while for others it has fallen. We propose to consider what is most profitable to sell in a crisis.

What price groups of goods are popular in a crisis?

What is worth selling in an online store in a crisis? During the crisis, expensive and elite groups of goods are sold in a larger volume than before. The main buyers of expensive products are wealthy people who probably took care of the stability of their well-being. During a crisis, rich people try to secure their wealth and invest in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income, who are buyers of such goods, are losing wages and running out of other means. They stop buying quality goods at average prices and try to save money.

Cheap goods in times of crisis become more in demand. The general population saves money and seeks to purchase goods at a low price at the expense of quality. Cheap clothes, furniture, food and budget vacations are in high demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, to select a product for sale in an online store in a crisis, two strategies can be used:

1. Sell ​​luxury expensive goods for wealthy people.
2. Establish reliable mass deliveries of cheap goods for the bulk of the population.

What to sell in a crisis in an online store?

You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? For ideas on what to sell during a crisis, you will find below:

1. Industrial and construction equipment. Currently, due to the restriction of imports, many new enterprises are being created in Russia. They try to save on construction, so used equipment is in particular demand.
2. Household appliances and electronics. Buying broken equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in great demand.
3. Inexpensive food. Food is what they try to save on during a crisis. They will buy products from your online store if you offer lower prices than competitors.
4. Auto parts. Demand for new cars falls in times of crisis, so people try to repair old ones. Selling cheap parts online can make you a lot of money.
5. Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in special demand among wealthy people.
6. Inexpensive clothes and shoes. The population also saves on it, however, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, ready-made food, and small household appliances is increasing.

How to make money on an online store without investment

If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. Through the online store you can sell discounts on goods! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn on this. During a crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, it's just that many people don't even know about it.

Small Town Online Store Ideas

For residents of the regions, the question of what to sell in an online store in a small town is important? As you know, the incomes of the population of small towns are lower, so expensive goods offered online will not be popular in them.

Residents of medium-sized cities pay special attention to the quality of products. Inexpensive and solid goods will be in great demand among them.

So, we present to your attention a list of goods on which you can earn money when selling in an online store in a small town.

All of these will be in the highest demand when selling online in a small town. By creating a website and filling it with popular goods, you will ensure yourself a high and stable profit.

In the article, we examined the main areas for the effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!

Fitness is a field that is teeming with business ideas and innovation. New formats and startups, apps and fitness equipment, sportswear and gadgets - we'll talk about it all in this collection.

Business idea No. 6047

Canadian startup DoseBiome has created a drink that improves oral health and reduces the risk of tooth decay. “1000 Ideas” tried to find products whose usefulness can be increased.

Investments from 30,000 rubles.

STROYTAXI is a franchise of the first unified dispatching service commissioned by power transport and construction equipment (similar to a passenger taxi). Innovative business, no competitors, high profitability.

Business idea No. 6045

CANVAS has released a collection of New Year's decor for hipsters with a beaver lumberjack and a "coffee raccoon". "1000 Ideas" decided to fantasize about gifts for other movements and subcultures.

Dutch designer Rommy Cooperus creates outrageous accessories in the form of food. In her collection you can find very appetizing handbags, clutches, wallets, bow ties and jewelry.

A group of designers from China has introduced a fan that can rotate 360 ​​degrees. One of the problems with conventional fans is the limited angles...

SmartDuvet Breeze invites all couples to end the conflicts over the sharing of the blanket and to nullify the disputes over who will make the bed this time. The new project will allow everyone to customize...

Investments from 99,000 rubles.

InfoLife is a franchise of an ability testing system, an innovative Russian development, its uniqueness lies in the testing method - by patterns on the fingers.

Roboticist Joe Johnson came up with an all-weather robot that can patrol the garden without recharging and destroy weeds, separating them from cultivated plants. Team...

The hoof-brush is ideal for those housewives who do not want to buy a washing vacuum cleaner and fiercely hate stains and marks on the floor. During cleaning, hooves need to be put on your feet - and m...

By 2025, almost 20% of the world's population will be obese. About what furniture "big people" will need, read on. The reality of today's world is that...

The RADAR mousetraps from Rentokil are designed for the humane extermination of mice by advanced means. When a rodent penetrates, the trap entrance hole closes, and carbon dioxide is released inside.

Investments from 39,900 rubles.

Pelmyash is one of the first Russian catering projects where you do not need to create your own outlets. You do not have to buy equipment, furniture, rent space, hire sellers.

Students from the Netherlands came up with an easy and cheap way to keep bicycle wheels from getting stuck in tram rail openings. Students Ward Quieters and Roderick Bee...

A tourist from Ufa came up with a stove that can charge gadgets from a fire. The Tengu project is raising funds through crowdfunding to start mass production. Tengu-&n...

How to capture the most breathtaking bird's-eye videos without spending money on expensive quadcopters? The most budget option is to buy a shuttlecock for an action camera.&n...

Japan has invented "smart" queuing chairs, endowed with "superpowers" that many people lack. They know how not to crowd and keep the order of the queue. IN...

Investments from 45,000 rubles.

Franchise "Own Line"

Ready-made turnkey business without fees and royalties, with minimal investment. Ability to work from home

A group of developers from Slovenia decided to please connoisseurs of retrofuturism by creating a levitating turntable. MAG-LEV Audio is a levitat...

A creative tandem from Belarus, Olga Kotova and Alexander Dedkov, create unusual felt backpacks in the form of octopuses, dragon wings and fairy-tale creatures. Olga K...

Backpacks that can turn into chairs are an interesting idea for backpackers, fishing, hunting and outdoor enthusiasts who value compact comfort. ...

Investments from 800,000 rubles.

MIO is one of the leaders in the wholesale and retail trade in optics and the first discounter chain in Russia. Own traffic of buyers, low entry threshold, area from 20 sq. m. Turnkey shop in 15 days....

The key to doing business in the resale of Chinese goods is understanding the essence. It is not even the scheme of buying and selling that is important here. It is quite simple - they found a product, bought it at cost, sold it in their hometown via the Internet or newspapers. The essence of the product matters. If a housewife sells a screwdriver, then she is unlikely to be trusted and trusted to buy. Just like a plumber will sell hot rollers. Trust between seller and buyer must be the foundation of any sale.

The second moment of such sales. Price. Many buyers are aware of the existence of Chinese online stores. But, they also understand that the wait for this product can last 2-3 months. Therefore, they are looking for an alternative - to buy here and now, but cheaper than in a store. The choice of price is also a rather delicate matter. The inner worm of greed asks you to set the sale price at 10-20 times the purchase price. But, the law of the market says that sometimes it is easier to make a profit on the turnover of funds than on the sale of these goods at high prices. What price to put on Chinese goods is up to you. But, in any case, one should remember a simple truth - if it is not for sale, then it needs to be changed. Luckily, changing the sale price is pretty easy. You are not a shop.

By the way, the question of conscience is whether the resale of goods from China is a scam? Again, it's your conscience and your deal with it. For example, one of my acquaintances simply sells goods bought in China that did not suit him. And he buys a lot of things and often. So it makes a nice profit in addition to the main income. And we are already thinking about starting a large legal business.

In the meantime, you consider and think about your own capabilities. We suggest you familiarize yourself with the list of the most popular Chinese goods by the number of purchases per month. Do you understand what I mean? If they are well bought, then the demand for them is very high. Such goods are easy to resell in your city. In the list, I will indicate the price of selling it in China. Its resale price is usually + 20% ... 400% of the purchase price. The statistics were kindly provided by the Aliexpress trading platform.

1. Cable cutters - $1.71,
2. Smartphone Xiaomi Redmi 4 Pro — $159.99,

In some life situations, such a problem arises when there are not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China. The best-selling goods have always been and will be made in China, as their cost is less than that of other producing countries. The advantage of such a sale is that there is no need to invest your money, since the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through Internet bulletin boards:

1. Personal items that have become unnecessary for any reason.
2. You can buy various products and resell them, receiving interest from the sale.
3. Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should post various profitable offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

• Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
• You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, trash that ordinary people do not need for nothing. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large amount, which to an ordinary layman will seem like a trinket that has no value. In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections. It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents of rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example. With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it. Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income. Despite the fact that almost everything that can be bought is present on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply. These categories include the following products:

1. Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.

How to make money selling photos and equipment?

There are several ways that can help you turn your photography talent into cash. Of course, photos are not the best-selling products, but there are still several ways:

1. Work as a photographer by order or for hire.
2. Get a job at a big company or take pictures for a local newspaper.
3. If a person has a lot of knowledge and education as a professional photographer, you can sell video tutorials on how to take original pictures correctly.
4. Somewhat off topic, but a suitable way to earn money can be the sale of special accessories for pictures or directly cameras, etc.
5. A good way to earn money can be the distribution and advertising of other people's products using unique photographs. Many large firms are willing to pay well for this kind of marketing from private photographers.

Implementation of computer games

Returning to the topic of making money on the Internet, you should pay attention to computer games. The gaming industry today occupies a huge niche in the sales market. Platforms like Steam or Origin allow resourceful people to sell game keys, game accounts, and so on. Of course, if you raise the question of what is profitable to sell, then games are not the best, but still, if you buy an application at a discount on a sale, for example, in a few weeks you can sell it for much more. However, in order to successfully sell such a product, you need to know where to look for an audience. Most often, the sale and purchase of such products is carried out in specialized groups all on the same Internet. To increase the chance of success for implementation, it is recommended to draw up various unique offers, promotions, etc.

Sale of information

The 21st century is considered the century of information and computer technologies. If the sale of equipment is already a problem, then trading in information is much easier. Being a professional in any field of activity, it is quite possible to earn money by selling your knowledge. You can implement them in the form of video tutorials, online courses. If the baggage of knowledge is supported by extensive experience or some of its additions, then it is quite realistic to write a book about it. Selling books as a business has long been a stable industry in its own right. Hand crafts are in great demand. If a person has skills in this area, then you can sell both the ready-made products themselves and video tutorials on creating such crafts. You can earn even on the ability to write poetry. If it turns out really well, then you can write them to order or create your own collections that you can sell.

Revenue from sales

No matter what people say, it is quite difficult to calculate how much income you can get from the sale of something. All due to the fact that too many factors affect the profit in such cases. A huge role is played by the type of product itself, how much goods the seller has and in what place he sells it. It is worth noting that the fact of location is one of the most significant, since for maximum sales efficiency it is necessary to find the right audience. There are several other factors such as the uniqueness of products, which affect profit margins in the highest degree. When starting your own business selling something, it is very important to study all the preferences of potential customers in order to offer them the most suitable product.

Resale Opportunities

Of course, being engaged in the resale of goods, real estate, knowledge, etc., you can get tired, and all this can get boring. However, you need to understand that the constant fuss and thoughts about what you can buy cheaper and sell more expensive is a direct way to earning real money. The best thing, of course, is to devote yourself to real estate business. However, if at some point the resale stops and the apartment remains, then you can always start renting it out. This is one of the easiest ways to earn, and passive. And this means that he will not interfere with doing any other things. By selling apartments or private houses, you can get good fortunes almost at any time.

Sale of furniture

Among the many ways to earn money, there are those that require certain skills. What is profitable to sell, knowing how to work well with your hands? This is not a job that requires education. Furniture can be an interesting selling option. However, a simple resale will not bring practically any profit. Therefore, it is worth paying attention to those specimens that have lost their presentation. Buying for next to nothing products that have defects, poor paintwork, broken parts, etc., you can also earn money. But this will require a certain amount of effort. Troubleshooting, painting, and being creative to give a piece of furniture a marketable and unique look can dramatically increase its value. Thus, having bought an old and ugly sofa, having worked on it, you can sell it at a price that will be several times higher. In addition, handicraft will always be highly valued among people of the upper class. By paying enough attention to handicraft, furniture can be sold at huge prices.

What to trade in a small store: what is profitable, what product is better to sell

Many aspiring entrepreneurs are wondering: what to trade in a small store. In fact, the question is much deeper than it seems - after all, in a store with an area of ​​​​a couple of tens of square meters, not any product can be profitably sold, especially if the outlet is located in a residential area, that is, within walking distance. In this article, we will look at the best options for organizing trade in a small area.

Products

The first thing that comes to mind when it comes to starting a retail business is opening a grocery store. And it's really a good option. An area of ​​20-30 square meters will be more than enough. The initial investment in the purchase of goods and commercial equipment will not exceed seven to eight thousand euros. If you buy used equipment, you can save about a thousand euros. Net profit can reach 1.5-2.5 thousand euros per month, depending on the location of the object.

Childen's goods

You can also make a lot of money selling baby products. The investment will be more than when opening a grocery store, but the profit can be much higher. So, in addition to 9-10 thousand dollars of initial investment in goods and commercial equipment, it will be necessary to invest another 200-300 dollars in the arrangement of the ramp - many parents will come with strollers. The yield of such an object is on average about 2.2-2.7 thousand dollars and more.

Goods for pets

Every second city dweller keeps pets, so a pet store is a very profitable business that does not require significant investments. The initial investment will not exceed six to seven thousand euros if you buy feed in the middle and lower price segments.

However, keep in mind that many pet owners want their pets to receive the highest quality product. And in order to earn on this, investments will have to be increased: about one and a half thousand euros will have to be invested in expanding the range of high-quality feeds. The profit will be from 1.2 to 2.3 thousand euros. If you establish contact with local manufacturers of furniture for animals, you can earn 200-500 euros per month additionally.

draft beer

Draft beer shops bring in a stable, albeit small, income and require minimal investment. In a room of 30 square meters, you can open a retail outlet with about 16 taps, that is, you can offer your customers 16 types of beer. Preference should be given to domestic varieties, as they are much cheaper and allow for a large margin (up to 100 percent), providing higher profits. The total investment in the opening of such an institution will be about four to five thousand dollars. Earnings in this business entirely depend on the season - if in winter the profit will be 1-1.5 thousand dollars per month, then in the summer the income will be better - up to 2-4 thousand dollars per month. It is especially profitable to open such stores in regions with a warm climate.

Pharmacy

Opening a pharmacy on its own will cost 14-16 thousand dollars, under a franchise - 20-25 thousand. However, the second option is preferable: a pharmacy that has a familiar, well-publicized sign is more credible, and, accordingly, will attract more customers and bring in more profits. In addition, the franchise provides a lot of other benefits such as staff training, marketing support, and so on. The average monthly income of a convenience store is $3,000-4,000.

Flowers

If, thinking about what you can trade in a small shop, you opt for flowers, you will never regret it. Investments in opening a flower shop will be only 3-4 thousand dollars, and the average monthly profit will be from one and a half thousand euros. The only serious drawback of such a business is the short shelf life of flowers, and it is possible to understand how much goods should be available only through trial and error.

Confectionery

Investments in opening a confectionery store will amount to approximately 4-5.5 thousand dollars, taking into account the purchase of equipment and the first batch of goods. If there are large franchises in this area in your city, it makes sense to take a closer look at them - as in the case of pharmacies, the investment when buying a franchise will be greater, but the profitability will also be higher. Profit from the sale of confectionery products will be from 800 to one and a half thousand dollars a month. You can increase your income by selling tea and coffee.

What to give up

It is impossible not to mention also the options from which, for one reason or another, should be abandoned:

• textile products;
• souvenirs;
• books, stationery and computers;
• cosmetics and perfumery;
• men's clothing and footwear;
• jewelry.

Now, knowing what to sell in a small store, and what is better to refuse, you can choose the option that you like and can afford. And even if something doesn't work the first time, don't give up. Remember, success comes to the stubborn.

What is profitable to trade

Trade is one of the pillars of the economy and the most popular activities in private business. It is often difficult for novice businessmen to decide what to sell in order to get the maximum profit without risk.

There is a huge number of positions and directions in which you can develop a trading network. Some of them are attractive due to their large turnover, others - with a high percentage margin, others - with a one-time profit, and others - with relative stability. Many sellers are let down by the desire to maximize profits without considering other significant factors. Meanwhile, it is necessary to take into account not only the figures of net profit from the sale, but also the requirements for the storage of goods, consumer demand, seasonality. In addition, a lot depends on the initial capital that you can spend on the purchase of the first batches of goods.

Which store to open?

It is not always necessary to chase the possibility of a high margin. For example, in retail chains that sell food products, the retail markup rarely exceeds 10%, but due to the fact that products are always well bought, even such a markup is quite profitable. Naturally, when planning food trade, we must not forget that this is a perishable product that is demanding on storage conditions. Therefore, you must take care of the warehouse space and get rid of excess goods in the warehouse in time. To some extent, this also applies to household chemicals, although the shelf life here is much longer. Unlike food products, clothing and footwear provide the seller with a high profit, due to the possibility of a significant (up to 200%) markup relative to the purchase price.

Here, too, it is worth focusing on the average buyer, because although high-end clothing brands provide a larger one-time income, they are sold much more difficult. In addition, the start-up capital required to purchase clothes of the middle price segment in the right assortment is much less than if you work with the premium segment. The undoubted advantage of the clothing trade is the absence of expiration dates, but seasonality has to be paid for this. Particular attention should be paid to children's things: it is profitable to trade them, while buyers will come again and again, as their children grow up. As for the low one-time profit, don't be afraid if your product is popular enough to be bought in large volumes. For example, a package in a supermarket rarely costs more than one or two rubles, but given that its wholesale price does not exceed 20 kopecks, it turns out that the markup is up to a thousand percent. The main thing is to provide the necessary demand.

Look for profitable options

In general, if there is sufficient buying interest, many “compromise” product categories can be found that cost five to ten times less than the selling price, and do not need to sell several thousand units to generate an acceptable income. In this regard, children are ideal consumers. Even a small outlet next to a circus or an amusement park can bring huge profits. You can sell cheap Chinese toys, cotton candy or popcorn. For example, the cost of an average glass of popcorn is 4-5 rubles (of which 3 rubles is, in fact, a paper cup), and the selling price is about 50 rubles.

An entrepreneur engaged in trade dreams that his goods would not be stale on the shelves, but would quickly find demand. But during the crisis, the financial situation of the population worsens. Accordingly, people are less likely to make purchases of non-essential goods. It would seem that those businessmen who trade clothes, may not worry about this: they say, a crisis is a crisis, and every person needs not only something to eat, but also something to wear every day. However, changing conditions force them to be especially careful when deciding which clothes it is profitable to trade, and which one will almost certainly not find demand. The summer period of the year is approaching.

Which clothes is it worth trading so that it quickly finds demand and brings profit to the businessman? Look at this question from the point of view of elementary common sense. What clothes are people likely to buy, even in an environment where their financial situation has noticeably worsened? Of course, first of all - inexpensive. But the word "inexpensive" should by no means be synonymous with such words as "bad", "obsolete", etc. That is, if a businessman focuses on inexpensive summer clothes - light trousers, shorts, shirts, T-shirts, blouses, light windbreaker jackets - and at the same time the clothes are of quite acceptable quality, his goods will almost certainly be quickly sold out.

For reliability, it is worth offering customers about the same assortment as last season, of course, taking into account the requirements of fashion, and if last summer the goods were quickly sold out. As for expensive, especially exclusive, clothes - during the crisis, the demand for it drops sharply, this is inevitable. Therefore, the share of such goods in the assortment should be minimized or completely abandoned for some time until the moment of a stable improvement in the financial situation. And what about the child clothes? On the one hand, loving parents will by no means leave their baby without the necessary things, especially considering that in the summer the kids spend a lot of time outdoors.

On the other hand, during a crisis period, the sad saying is more true than ever: “It’s not up to fat - I would be alive!”. Practice shows that during a crisis, parents are much more willing to accept worn, but still quite normal children's clothes as a gift from relatives, friends and acquaintances who have older children, rather than go to the store to buy. Therefore, to focus on the children's assortment is simply risky. Of course, you should not completely abandon children's clothing, but its share in your store should not exceed 10-15% of the total.

What is profitable to sell on the Internet: 8 business ideas

What is profitable to sell on the Internet: realities and trends + 8 best ideas for online business. ? It’s worth starting with the fact that in order to develop a successful business on the Internet in our time, creativity is needed. The period when people considered online marketing as a curiosity has already passed. Now we need a strict assessment of the possibilities and the constant generation of new ideas. If you are ready for this, welcome to the worldwide sales network. We will analyze who were the pioneers on this path, as well as 8 specific ideas for online business that are profitable to do.

Where did the idea to sell online come from?

With the development of the Internet, people began to think about how to sell products using it. Entrepreneurship, sooner or later, had to spread to the world wide web. This would allow to cover a larger number of potential buyers and save money on the sale of goods, that is, it was profitable in all respects. Jeff Bezos - this name will forever remain at the origins of business on the Internet. He was the first to start building his "empire" Amazon in the still unstable and empty global network.

1994 - Jeff Bezos founds Amazon.com. At that time, an online store had not yet been opened, but the foundation for entrepreneurial activity had already been laid. July 16, 1995 - The first Amazon online store opens. The first product sold over the Internet was a book. This is very symbolic, because, based on the opinion of many inhabitants, it was the Internet that became the killer of the book market.

At one time, this way of selling goods became a curiosity and made many people reconsider their attitude to the Internet. Over the past 10 - 12 years, the Internet business has qualitatively changed, competition has grown significantly. The Internet has become an integral part of life. It is impossible to imagine the modern market without network commerce. She took her absolutely rightful place.

What is profitable to sell on the Internet: realities and trends

The Russian market, as well as the world market, is filled with new Internet markets so rapidly that if you sell banal clothes, it will not be able to attract new customers. To better demonstrate the situation, it is necessary to analyze the diagram below.

So, what is profitable to sell on the Internet at the moment?

Based on the data of the diagram, it is possible to determine the main areas of business that have already managed to move to the network. The leading position is occupied by technology and clothing. This is easily explained by the fact that such goods are easy to transport and do not require distinctive storage conditions. But the Internet market is also open to new solutions.

What will be profitable to sell in the future?

For many years, the trends have not changed. But one cannot help but recall the new trends that are conquering the market with tiny steps. These include the sale of food products, online consulting, hand-made products and many others. Beginning online businessmen understand that breaking through the wall of competition is not so easy. You can find your way in new business trends. Do not linger on banal decisions. The future of Internet business lies in the originality and versatility of ideas!

8 business ideas that will tell you what is profitable to sell on the Internet

In this section, you will be able to choose your path among an "ocean" of options. Below are selected only the most unbanal business ideas of what is profitable to sell on the Internet.

1. Freelancing - how to use it profitably?

Everyone has already heard about making money on the Internet with the help of freelancing. But the majority understands this as an independent fulfillment of the assigned tasks. And what if you become an intermediary between the camp of customers and performers? Freelance exchanges are very profitable if you consider them as a business. Having a huge base of customers, as well as performers, you can establish a permanent job for all participants + keep a percentage of financial transactions for yourself. The best examples of how to profitably engage in online mediation on the Internet:

• https://www.fl.ru/
• https://www.weblancer.net/
• http://1clancer.ru/
• https://joby.su/
• http://devhuman.com/
• https://freelansim.ru/

These online resources occupy a leading position in the Runet space. Why is freelancing a business for active people? To make a profit, you need to acquire a huge number of exchange customers.

The process of site promotion takes a lot of time and money, as well as effort. Therefore, one cannot do without high activity and dedication!

2. Healthy lifestyle market on the Internet

How often have you thought about going to the gym, proper nutrition? The trend of our time is a healthy body. Many are ready to invest money in their physical form, and this simply needs to be used! The idea of ​​a healthy lifestyle online store is to implement a whole range of online services on one portal:

• drawing up a training plan;
• provision of sports nutrition;
• organization of sports activities for the clients of the resource;
• motivational work with subscribers;
• online coach service.

The essence of the idea lies in an integrated approach. After all, there are already many services that provide sports nutrition. You need to take a potential client into your networks with the volume of services, as well as their quality. In the twenty-first century, society is shifting to selling not goods, but a way of life. Given this fact, the idea is worthy of attention and doomed to success.

3. Restaurant on the Internet

You can sell food not only in a restaurant or cafe. If you have great ideas for cooking unique dishes, but the high cost of organizing your own establishment makes you forget about the dream, a restaurant on the Internet is profitable. The development of a restaurant on the Internet proceeds in several stages. Each of them has its own characteristics:

Stage-Implementation

If you doubt the profitability of a business, consider one important detail: a person has several basic desires. The desire to eat delicious food is one of them. The ability to order your favorite dish on the Internet with home delivery will not leave anyone indifferent!

4. Is it profitable to be a psychologist on the Internet?

Selling knowledge and skills is the approach of the twenty-first century. Entrepreneurial activity on the Internet can be built not only by selling goods or engaging in financial transactions. Developing your own psychological support center on the Internet is an excellent, and most importantly, promising idea. All you need in the first stages is your website, a good webcam + a lot of time to work. Modern living conditions provoke constant moral breakdowns, chronic fatigue. Lack of communication breeds complexes. The task of the psychological center on the Internet is not to prescribe medication to patients.

First of all, the consultant must listen to people's problems and have a lot of life experience to give advice.

5. Handmade market on the Internet

Do you know how to make exclusive things with your own hands? Start making a living doing this. Open a shop on the Internet, where you can profitably sell your own creations. The idea is not new, but very popular. To order a small detail that will decorate the interior of any room is the desire of many potential customers. What are the advantages of a hand-made shop on the Internet:

• Free schedule, implementation of a hobby in practice.
• Work at home or in a personal workshop.
• Work in its own format - the absence of strict framework.

Considering all the positive aspects, starting your own small business will not be a big problem. If you are a brave and skillful craftsman, make your dream come true - make money on the Internet on what brings pleasure (and is also profitable).

6. Library of documentation forms - profitable and useful

For any novice entrepreneur, finding an up-to-date suitable form of a particular document is quite problematic. Organize your service, the main task of which will be to collect package documentation for legal processes. For example, the registration of entrepreneurial activity is a complex process. Offer the client on the Internet a ready-made package of documents, which only needs to be filled in with data. Naturally, for a fee. Paper work requires experience and care + constant updating of information. Work in this format is suitable for people with higher legal education. And, whatever one may say, such a thing is profitable.

7. Remote technical support is a good idea

Do you know how many people can't turn on their laptop after removing the battery? Help in such situations will seem ridiculous for experienced system administrators, or experienced users. But even this can make money! Online support organization plan:

• Design and development of your own website.
• Resource promotion, customer base search.
• Work on the organization of qualified assistance online.

To operate such a service, 2-3 qualified employees are enough. Their task is to constantly support customers, solve their problems, by providing a clear guide to action.

8. Is it profitable to sell furniture on the Internet?

You say that selling furniture is trite? In general, you will be absolutely right. But even this type of activity can be presented from a profitable side. See the banality of your competitors as an opportunity to beat them. The main idea is the refinement and implementation of furniture layouts invented by customers. You will need your own furniture design application. Yes, initially it is not the cheapest option. But you get superiority over the rest of the market players, and get into the top industry of modern Internet business. Furniture will always be in demand. The main thing is to provide the consumer with the opportunity to design design and an extensive selection of materials. What is profitable to sell on the Internet? Literally anything if you can find the right marketing approach.

Life without an office

To begin with, I recommend reading about the tax benefit from the state, which allows you to “earn” up to 90 thousand rubles every year. A friend of mine recently came to me for advice - what kind of business is better to do, where to start, what is the best way to trade, how much money you can start doing business, etc. more profitable to do. The experience of working for myself, of course, appeared in two years - a little experience in retail sales (at one point in time, my partner and I opened 2 small retail outlets and 2 retail stores, and the number of staff reached six. By now, we have sold 2 small retail outlets, and 2 stores merged into one and moved it to another location).

During this time, we have sold everything: fresh flowers, DVDs with films, programs and games, blank media - DVD blanks, flash drives, batteries, light bulbs, and then a large assortment of electrics from 200 items. , connection services to OPSS, cell phones, memory, batteries and other accessories for them, plumbing, photocopying services. Even children's "coloring books" - and then traded. This, of course, is not all, but what I managed to recall with a snap 🙂 I can’t consider myself a professional in the field of retail sales, on the contrary - the more I learn, the more I feel like a horse.

However, I have already developed my own view on most of the issues and problems that I had to solve. I tried to give my answers to these questions, they are subjective, but now I have just such convictions. I divided our conversation into several semantic blocks and I will slowly lay them out. If you want to start practicing right away and get an answer to the question “what to trade / what services to provide”, then immediately read about it in the article “what to do - list” (warning! There are no ready-made answers in this article, but it is highly recommended to read it, like all articles in this series) . So, about my friend who came to me with a question “what is better to trade and what to do”.

There is also an interesting situation in which my friend is. He practically does not work anywhere, but he is provided for - there is food and housing, i.e. in principle, he can afford not to work at all. He just wants to do something so that he has money, and likes it, and so as not to go to work for his uncle. In general, I was a little surprised.

Tell me what you want.

I want to do exactly what is profitable now, what works best now!

So after all this is never known in advance.

We moved one outlet only 200 meters away, and the revenue increased 10 times - everything is the same as it was, only the place was changed. Well, i.e. in the “old” place it was completely unprofitable to deal with this product, but in the new one, you see, some prospects loomed… I.e. how to say for sure - what is the best trade?

Well, tell me, what are you trading now - is it profitable to do it?

Well, I'm telling you - no matter what I tell you, it won't help you in any way! Do you think it's all about "what to trade"? Now I think that this should be the last thing to bother with.

Especially if you just want to get started. Don't take your attempt at a start too seriously and expect super mega success. Most likely, this will not happen. It's training and experience, and your job is to minimize the cost of that training. Training, I must say, very interesting. Those. it’s not a sin to spend money on such training, but if there is an opportunity to reduce its cost, then use it.

Well, you say so ... If you immediately set yourself up for the fact that “it won’t work”, then what’s the point in taking it up? Wasting time and money?

Well, in general, yes. You need to answer yourself the question - how important is this for you, how much you unacceptable possible failure.

If you decide to work for yourself, i.e. become an entrepreneur in some way (which, in general, is not always the same thing), then in your activity you will change not only the product that you will trade, but also the location of your stores, and the form of organization, and key employees etc. You will have several projects (lines of activity, product groups), some of them will be profitable, and some will be unprofitable. There will be mistakes in your activity, which are an integral part of any development, any purposeful activity. The word "entrepreneur" from the word "undertake" - i.e. you will constantly have to move, be on the lookout, ideally a little ahead of the rest, and this is impossible without some, even very small, risk.

If you mean to engage in any activity that will be guaranteed to bring profit, then put money in a bank deposit. Bank interest is a profit for those who want guarantees. If you are going to engage in entrepreneurial activity, then there are only probabilities and opportunities. And if you want some universal formula that guarantees success in your very first business project, then I don’t know such one. Maybe she does exist. - Well, damn it, but if you take a shopping area in a passing place in the city center, bring clothes - is it really possible to fly over? In the center right? Clothes, I see, they take them everywhere, at any price.

It seems to me that the days when people looked at the price of clothes have already passed. Do you remember how it used to be - even the expressions were “the new coat was done” - it was a whole event, and such clothes were worn for years. And now - every year people buy something new for themselves. The same thing with shoes - a year has been vilified, the fashion has changed - you have to buy a new one. Here clothes and shoes are now bought as often as almost bread. It seems to me that this is a win-win option ... - Well, this is already very close to my point of view that it is better to start with traditional, proven by other options. Personally, I like Chichvarkin's entrepreneurial concept - "if someone sells something somewhere, then stand next to me and sell cheaper."

The more traditional the business you start with, the better - you will get your hands on it and learn to see the opportunities that will allow you to stand out from the competition. However, I am skeptical about the idea of ​​some "guaranteed" scenarios - like, "in the center", "a hot commodity that will definitely always be taken." Everything is interconnected - the closer to the center, the more expensive the rent. The more expensive the rent, the higher your prices, and so on. All gears in this mechanism are interconnected.

How about this thought. You know, they say that you need to go into business only if you have some kind of unique idea that has not yet been implemented by anyone, some kind of revolutionary product. Maybe I shouldn't be in business until I come up with something innovative, some unique product?

Build at least one stable working trading system in a traditional business, and you will not lack innovative ideas. You will see such a field of activity and development options that you will have something to make money on even without any revolutionary products, if you are not lazy. And, maybe, indeed, over time, you will come up with a successful innovative idea about a unique product, which you, having entrepreneurial experience, can competently and effectively implement. This is exactly the situation when the seeds fall on fertile, prepared soil. And one innovative idea is not enough - if you cannot implement it, then you will be completely disappointed in business.

You need at least a little practice to work with these business mechanisms: sales, purchases, relations with partners, relations with personnel, reporting and accounting. Do you know how many potential "brilliant businessmen" have not even reached the stage of issuing a certificate of state registration of an individual entrepreneur? It's so difficult! I know several of them. This applies not only to registration, but to any "technical" aspects of doing business. When you own the technique, it will be easier for you to evaluate "innovative" products from the point of view of ... a businessman.

Yes, from a business point of view. From time to time, people appear who come up with another “unique product” that can be really unique, but ... on which you can’t make money. You should not be fooled by the revolutionary nature of the product, this alone is not enough to make a profit from the business. Previously, the Capital show was broadcast on TNT, which was visited by various people with their innovative products, who were looking for investors among the well-known capitalists of our country. 90% of "innovators" stalled and broke down on the question of potential investors "tell me how I can make money with your product?".

Listen, I still don’t understand what I should trade? All the same, after all, there is a difference between what to trade - shoes or medicines, food or clothing?

Let's do it. I will speak for myself. Look, since I believe that it doesn’t matter where to start, what to trade, then start with what you like best. That's all.

This will be my advice to you. If you like clothes - do clothes, if you like household chemicals - learn how to sell it. It's your business. The main thing here, in my opinion, is to master business technologies - sales, purchases, etc. And vice versa - a successful entrepreneur can make money on almost everything he undertakes. And if it does not work out, then this is not a reason to stop doing business - one project more - one project less. Therefore, it is strategically more profitable to “pump” yourself than a product. It doesn't matter what you are going to trade, your chances of success depend very little on it. Figuratively speaking, before making scientific discoveries, at least learn to read and write - this is the basis. This is my opinion, use it however you like.

The main conclusion of this article:

For retail sales, the choice of WHAT to trade is not as important as WHERE to trade. In a good place, almost EVERYTHING will sell well. And vice versa, if the place is bad, then you will have to experiment with the assortment and specialization of the store.

* Calculations use average data for Russia

What types of small businesses boast the highest markups? In this selection, we have collected 15 areas where the margin can reach 300%, 1000% and even 4000%.

The markup on a product can be high in almost any type of business. Especially when it comes to the sale of branded, designer and other items that claim any kind of exclusivity. But some goods have a high margin purely due to physical reasons - their cost is initially low due to the cheapness or small amount of materials used in production, which allows not only manufacturers, but also resellers to earn money, winding up to 300% and more. Separately, it should be said about public catering, where a markup of 300-400% is found almost everywhere, so 500-800% can be considered a high markup here.

Perhaps you will be surprised, but the product with one of the highest margins is ... paraffin church candles. Yes Yes. The trade margin on them can reach 3000%, since the cost of one candle is only a few kopecks. Another thing is that the production of church candles can hardly become manna from heaven and make the entrepreneur rich. The market, as they say, has been “divided” for a long time, and without connections with representatives of the church, it will be almost impossible to promote your products to churches.

Sale of underwear

Such a category of clothing as underwear is distinguished by a large mark-up. Even if a lingerie store operates in the middle price segment, the usual margin is 200-300%. This is due to the low cost of production, minimal storage and transportation costs. If underwear is positioned as designer underwear, then the markup immediately soars to 1000-1100%. Only a high level of competition acts as a reasonable margin limiter: there are a lot of lingerie stores, especially on the Internet.

The average mark-up for glasses made according to a prescription in optics stores is about 200% and can reach up to 300%. Among the range of optics in terms of margins, the leader is the frame for sunglasses - which can reach 1300%. Entrepreneurs note that another plus is the small size of the goods, which does not require renting large areas.

Selling cotton candy is an activity that does not require any excessive efforts or skills from you. In addition, cotton candy has an extremely immodest margin, which exceeds 4000%. If you sell cotton wool as a set with freshly squeezed juices and snacks, you can increase the profitability of the outlet.

If you're looking for a high markup business, look no further than popcorn. Just two tablespoons of “raw materials” can give you a liter volume of the finished product. The margin for popcorn averages about 600-700% and reaches 1500%. At the same time, investments are low - you can start selling from a small tray with a popcorn machine worth 10-20 thousand rubles.

A normal margin for jewelry can be considered the level of 200-300%, although some entrepreneurs bring it up to 1000%. Costume jewelry is a product of impulsive demand and sells well in crowded places, such as shopping malls. There is no need to open a large store - an island format point will suffice. The average purchase check is 500-700 rubles.

Drinks are traditionally one of the highest margin positions in the menu of cafes and restaurants. A mark-up of 300-400% is a fairly common phenomenon, and due to pastries and desserts (all kinds of donuts, muffins, waffles with toppings), the final mark-up can easily increase to 600%. The business is attractive due to the abundance of formats for any budget (you can open in the form of a small retail outlet, a mobile coffee shop, engage in vending trade, etc.), as well as the growing consumption of coffee.

Ready-made ideas for your business

Wedding dresses are one of the highest markups in the clothing world. The cheat here can reach up to 300-500%. This is due to the general margin for a wedding, which happens “only once in a lifetime”, and for which “no money is a pity”. An equally large margin is set for all kinds of related wedding accessories and attributes, including jewelry, jewelry, wedding photo albums, wine glasses, and more.

A large margin (about 250%) can be set on plaster figures, which are used to decorate gardens and household plots. This business is attractive due to the simplicity of the technological process and its small investments - 228.5 thousand rubles will be enough to open its production, which can be recouped in 5 months. work.

Such a dish as khinkali does not require expensive ingredients, so the trade margin for it can be about 250-300%. With the cost of one khinkali about 13 rubles, the cost is about 45 rubles, while the standard portion includes five khinkali. In fact, the buyer is sold five large dumplings for 225 rubles. However, the word “khinkali” may mean a cafe that serves not only khinkali, but also other dishes of Georgian cuisine.

A flower shop is a business that does not require any serious business processes and hiring a large number of employees - it is only desirable to find a shift, or you can even work on your own. A fairly large margin is set for flowers, which can reach 300%. To open a small flower shop with an area of ​​​​about 20 square meters. meters will require about 330 thousand rubles, but if you wish, you can start even more budget and on a smaller area. You can recoup such investments within six months of work, the net profit of flower shops varies from 50 to 110 thousand rubles. The disadvantage of such a business is the pronounced seasonality of demand.

Ice cream is considered to be a delicacy with a high mark-up level, the normal markup for which is about 200%. There are many business formats - a full-fledged store, a counter, a counter or an island in a shopping center, a trolley, a microvan, and even ... a boutique. According to the owners of ice cream parlors in the shopping center, the markup on loose ice cream in cups ranges from 400 to 1000%.

Ready-made ideas for your business

To prepare waffle fast food (Belgian waffles), a waffle iron is enough, which can be purchased for less than 5 thousand rubles. Due to the low cost of the dough and the small amount of fillers, the mark-up for wafers is 600-1000%.

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment (you can buy a professional pancake maker for two surfaces for 15 thousand rubles) and the ability to make markups of up to 300-400%. Approximately the same markup is set for pizza.

To open your own smoothie bar in the format of an island of 5-6 sq. meters in the shopping center will require about 465 thousand rubles. and he will be able to bring about 80-100 thousand rubles. per month. The advantages of smoothie bars include a relatively free niche, small investments, the simplicity of the technology for preparing drinks, the fashion for smoothies, and as a result, a high margin that can reach up to 1000%.

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Street food is a promising business that requires a minimum of investment, pays off quickly and is actively developing even in times of crisis. In the article, we have collected 15 ideas on how to open a street food point.