Opening a new shopping center in the midst of the economic crisis - heroism on the verge of madness. In any case, this is how market experts assess the somewhat premature commissioning of the first stage of the Maksidom shopping center on the site of the former Park Market. However, throughout the center with an area of 76 thousand square meters. m. So far, only one store is working - in fact, the anchor "Maxidom" of the company of the same name from St. Petersburg. All other premises are still decorated with the inscriptions “For Rent”, and the second stage of the center is a construction site at all. Whether the new shopping center will be able to attract tenants is unknown.
The Parkovy market disappeared from the square of Belinsky - Tveritin - Lunacharsky - Bolshakov streets in November 2005. All trade pavilions were moved from the center to the cities to the exit, where the Novomoskovsky market was created. The owner of the site, Olips CJSC, decided to build a shopping center of the same name on this site with a total area of 119.5 thousand square meters. m. At the same time, literally on the neighboring site - across the Iset River - it was planned to build the second Park House shopping center in Yekaterinburg. In Olips, they considered the simultaneous construction of complexes as a competition.
However, these plans were not destined to come true. The construction of both complexes was repeatedly postponed: investors were afraid of competition, and then economic crisis 2008. As a result, the Park House site is still empty. In 2010, Olips sold the territory of the Park Market with an area of 3.5 hectares to Maxi Group. However, the site remained empty for the next three years. New investor long time could not agree on the concept with the city administration: the authorities of Yekaterinburg were dissatisfied with too simple projects and demanded that the investor create an architecturally interesting shopping ensemble.
Only by February 2013, plans were announced to build a Maksidom shopping and entertainment center on this site. The developer was the St. Petersburg network of the same name, which specializes in the sale of building materials and household goods. In May of the same year, the company received a building permit.
The shopping center was planned to be built in two phases. The total area of the object is much more modest than in the Olips project - 76 thousand square meters. m. Opening of the first part of the project with an area of 40 thousand square meters. m. was scheduled for the end of 2014. The developer was going to hand over the second phase in March 2015. However, later the deadlines for the commissioning of the complex were shifted, according to experts, due to the difficult economic situation.
As a result, the first phase of the Maksidom shopping and entertainment center was opened only in April 2015, and without a permit for commissioning. As shown prosecutor's check, the center started trading before it received the appropriate permission. Obviously, the developer was in a hurry to present at least some of his achievements.
However, at the first glance at the object, it becomes obvious that this haste was in vain. And a month after the unofficial opening, the complex is one big construction site. At first glance, it is impossible to say for sure whether it works at all. Despite the presence of signs, it is not easy to find the entrance to the building the first time. As motorists and pedestrians explained to UrBC, they sometimes have to go around all the streets adjacent to the object before they understand where the only entrance to the parking lot is really located. This entrance also serves as a footpath.
At the entrance to the complex from the side of Tveritina street, workers are constantly fussing, periodically driving around construction machinery. The entrance itself is strewn with gravel, and it is not known when asphalt will appear there. This picture causes bewilderment among visitors.
Near the entrance to the shopping center, you can often see conflicts between workers and car owners. There is a driving school near the property, and entry into it is difficult due to construction works, which is controversial.
More than a third of the area of the first stage is currently filled with only one store - Maksidom itself, which sells building and household goods. The rest of the premises in the mall are empty.
Despite the fact that the shopping center actually stands on a construction site, in the morning you can count about a dozen or two visitors in it. And this is despite fierce competition with other hardware stores, of which there are many in Yekaterinburg: these are OBI, Leroy Merlin, KOR, and the Superstroy network.
According to an independent consultant on commercial real estate Sergey Nikolaychenkov, while the format of goods for repair and home is in demand by buyers. And if the shopping center manages to attract a grocery supermarket soon, it will be able to create the necessary volume of visitors.
“Given the good location in a residential area, they will find a grocery operator without any problems, and a queue will line up for them. This segment of consumers is alive, unlike many others. Products plus construction is the flow that provides impulse buying. This stream will definitely be enough for the gallery to live,” Nikolaychenkov believes.
Salons can also join anchor tenants cellular communication and banks, however, the filling of the shopping center may stall at this point. According to experts, the commercial real estate market in Yekaterinburg is currently experiencing better times due to falling incomes of tenants. Thus, only sales of clothing and footwear boutiques, which account for 60% of the filling of shopping centers, have fallen by 40% since the beginning of 2015.
However, heavy economic conditions did not affect Maksidom's plans to build the second stage by the end of 2015 - the beginning of 2016. In this part of the facility, in addition to shops, an entertainment area should be located. True, the company found it difficult to say which tenants can call in there.
“The second stage will house a shopping and entertainment area and a food court. It is planned to open here grocery store, as well as boutique and entertainment areas. Negotiations are underway with potential tenants," UrBC explained in the Maksidom press service.
However, according to analysts, if negotiations with tenants fail, the construction of the second stage may freeze.
“I do not rule out that the introduction of the second phase may be suspended. Ideally, a pool of tenants is first formed, and then the next part is built. So far, only Greenwich has managed to do this. If the developer intends to build everything at once and then fill it in, this may lead to the fact that the object will die,” Nikolaychenkov notes.
Thus, according to experts, under the current conditions, the Maksidom shopping center has three options for business development. In the first case, a miracle will happen, and the investor will be able to find a sufficient number of tenants in a shrinking market to fill the entire center. So far, there are few prerequisites for such a scenario: we recall that Maksidom is practically empty so far. In the second case, the investor will stop for a long time at filling the first queue and increasing the flow of visitors. However, in this scenario, the construction of the second phase of the facility may be suspended until better times. The third option: to complete the second stage, at the risk of being left with empty areas, as is currently the case with the Globus shopping and entertainment center. It is possible that it will be implemented in practice.
UralBusinessConsulting will follow the development of the project.
Maksidom company - a chain of stores retail DIY goods, i.e. goods for construction, decoration, home, garden, tools, furniture, household appliances, automotive products, textiles, etc.:
Acquires, leases a land plot for the construction of a shopping complex;
Acquires, leases a land plot with objects that can be reconstructed for shopping malls (or demolished);
Acquires, leases shopping malls under construction or completed;
In cities with a population:
1. The main parameters of the land plot and engineering networks required for the placement of a hypermarket:
1.1. Physical parameters:
land area - 3.5-7 hectares, preferably rectangular;
category - land settlements;
type of permitted use (main or auxiliary) - shopping mall;
territorial zone - public and business (production is possible).
1.2. Land plot location:
in close proximity to the array of residential multi-storey buildings;
near a busy highway (at least 4 lanes, daily traffic from 10,000 cars);
in direct line of sight from the motorway;
1.3. Parameters for connection to engineering networks:
power supply 700-1000 kVA
heat supply 2-2.2 Gcal/h
or gas supply 210-290 normokub.m./hour.
water supply 30-35 cubic meters/day
household sewerage 24 m3/day
storm sewerage 140 l./sec.
Maksidom is a chain of construction hypermarkets. By contacting one of them, each buyer can purchase everything he needs to build or repair his own home. The Maxidom company focused on the city of St. Petersburg, where a significant part of its hypermarkets is located.
The history of "Maxidom" begins on October 6, 1997, when the first store of the company was opened, which after a short period of time became one of the most popular and visited by residents of the city. Many people came there not only to buy the building goods they needed, but also to look at this beautiful and cozy store. During the year of operation, the first Maxidom hypermarket was visited by 40% of St. Petersburg residents, the vast majority of visitors purchased the necessary goods for construction or repair there.
The appearance of the second Maksidom store was the result of the work of designers and builders who, in the process of its construction, applied new ideas to this hypermarket. The requirements of the buyers of the first store were also taken into account. The second Maksidom hypermarket was opened on July 8, 1999. He was also waiting for the fate of the first store. Both of these hypermarkets have become the most visited in the city.
The third hypermarket of the company was opened in 2002. Two years later, the opening of the fourth, and later the fifth store took place. The fifth store was similar in its main features to other stores of the company, but at the same time it had certain differences. They were expressed in the fact that this hypermarket is currently the largest in Russia, which sells goods in the DIY format. The total area of the store was 20,600 sq. m., and dimensions retail space- about 15,000 sq. m. It must be said that it was built in a short time - 9 months. Due to the presence of large areas, it became possible to carry out trade in large-sized goods for construction, and in addition to significantly expand the area of \u200b\u200bthe department for the garden. After opening the big hypermarket there were a few more discoveries. As a result, the total number of stores building materials the company reached seven, which is an impressive result.
One of the reasons for the popularity of the company's stores is that they maintain a high level of service in combination with low prices which are available to almost anyone. On the shelves of Maksidom hypermarkets, along with imported goods, domestic goods are also presented, so buyers have a choice. In 24 departments you can find a wide variety of goods. Therefore, visiting the store, you will not leave without a purchase, but be sure to buy something.
High level Service is another highlight of the company. In Maksidom stores, each customer can use one of the services offered. Among the most demanded are the delivery of goods, the installation of plumbing, the assembly of furniture, and, in addition, flooring. Information Center allows each buyer to get all the necessary information. In addition, you can get advice from the sellers who work in the store - they will be happy to tell you what product to purchase for a quality repair in your home.
Country of origin:
Work form:
With owner
Franchise:
Object type:
- Land plot
Notes:
The main parameters of the land plot and engineering networks required for the placement of a hypermarket: area of the land plot - 4-5 hectares, preferably rectangular in shape; category - land of settlements; type of permitted use (main or auxiliary) - construction of a retail facility; territorial zone - public and business. Location of the land plot in Moscow and the Moscow region no further than 10-15 km from the Moscow Ring Road: in close proximity to residential areas; on a busy highway; in direct visibility from the highway; availability of access roads for cars and freight vehicles. Parameters of connection to engineering networks: power supply 1000 kW according to reliability category II heat supply 1.5-2 Gcal/hour or gas supply 210-290 cubic meters/hour water supply 30-35 cubic meters/hour day domestic sewerage 24 m3/day storm sewerage 140 l./sec.
Regions of work:
- Nizhny Novgorod
- Samara
- Kazan
- St. Petersburg
- Yekaterinburg
Development cities:
St. Petersburg; Kazan; Nizhny Novgorod;
general information
Maksidom is the first Russian chain of hypermarkets for home improvement and summer cottages, design and construction. Today Maksidom is 14 hypermarkets with a total area of more than 130 thousand square meters in six cities: St. Petersburg, Nizhny Novgorod, Kazan, Yekaterinburg, Samara and Ufa. We continue to actively develop and plan to open new stores in St. Petersburg, as well as in Moscow and the Moscow region. The first chain store was opened in St. Petersburg in 1997, and today there are 9 stores in our hometown. According to independent research, 95% of the city's residents know us, 75% of Petersburgers shop in our stores. In all cities where there is Maksidom, we try to earn the same popularity and trust of customers.
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