Business selling electrical goods and household appliances. Business plan for the production of components for household and computer equipment Business plan for the production of small household appliances

Trade has always been one of the most attractive areas for small businesses. However, the growing competition every year, and in some cases the need for fairly large financial investments, complicate the implementation of the idea of ​​​​opening your own trading enterprise. To create successful business in the field of retail, you need to have not only the so-called commercial flair, but also a certain amount of knowledge in the field of economics, marketing, and taxation.

This article will talk about how to open an electrical goods store from scratch and turn it into a profitable business.

How to open an electrical goods store - where to start

If you are seriously considering the idea of ​​creating your own store selling electrical appliances and devices, we recommend that you initially develop a project for opening it, taking into account all the features of such an activity.

Requirements for opening a store and a list of required documents

When the issue of the location of the store is decided, it is necessary to adapt the chosen premises to meet the requirements established by law. Despite the fact that electrical goods belong to the group non-food items, the requirements for opening a point of their implementation cannot be called modest.

There is no single document containing all the necessary conditions for the operation of such an enterprise today. However, there are a number of legislative acts and SanPiN, which reflect the requirements for non-food stores regarding lighting, ventilation, prevention of infection transmission, compliance with the work and rest regime, etc. You can get up-to-date information to organize all the necessary conditions by directly contacting the local unit Rospotrebnadzor.

Documents that an entrepreneur will need in order to open an electrical goods store:

• or IP (depending on which form of doing business to choose) - issued by the Federal Tax Service;
• a lease agreement for premises or a certificate of ownership (if it belongs to a businessman);
• conclusion of the SES;
• permission document from the fire supervision service;
• a contract for the export and disposal of waste;
• permission from the Rospotrebnadzor to open a store;
• if you plan to place an advertising sign on the outside of the store building, you need to obtain permission from the local administration.

Each of these documents is associated with certain costs. So, it will be 800 rubles, the fee for registration of legal entities. persons - 4000 rubles. Therefore, before collecting the necessary papers, you should study all the expenses for opening a store in order to withdraw the total amount.

How much does it cost to open an electrical goods store, and when to count on profit

The organization of a trading enterprise for the sale of electrical goods cannot be called excessively costly. The main expenses for opening a store include:

• registration of documentation and obtaining all necessary approvals and permits - 10 thousand rubles;
• rent of premises - about 50 thousand rubles. (for a small shop with trading floor about 40 sq. m) depending on the region;
• carrying out repairs in the premises, and preparing the retail space for the installation of equipment - 100 thousand rubles. (an alternative option is to rent a premise for a turnkey store, but in this case the rent will be higher);
• equipment and software- 150 thousand rubles;
• the first batch of goods - from 300 thousand rubles. and higher, depending on what range you choose;
• payroll and communal payments- 80 thousand rubles. per month;
• advertising costs - 20 thousand rubles;
• taxes - the amount depends on whether or not. person and income level.

Having studied the amount of costs, we can conclude that to open a small electrical goods store, an amount from 700 to 800 thousand rubles will be enough. The payback of such a project, according to practicing businessmen, is achieved on average per year of work.

Profitability will largely depend on how accurately you guess with the correspondence of the proposed product to the needs and preferences of buyers.

How to form the assortment of the store

When opening an electrical goods store, it is better to choose a highly specialized direction, since general items and small things (light bulbs, switches, etc.) are sold in hardware stores.

The range of electrical goods is very wide and varied. What to put on the shelves also depends on the place where the store will be located. If there are construction sites nearby, then you should focus on all kinds of tools, extension cords, insulating and fastening materials, etc. If the outlet is located in a residential area, fill the store consumables, lamps, elements of the system " smart House" etc.

Do not immediately purchase too expensive goods in large quantities. The assortment can be adjusted in the course of work, observing demand and identifying the actual needs of customers.

Electrical household products can be included in the assortment of an outlet for the sale of electrical goods, but opening a household appliances store as a separate independent trading establishment is still a more interesting solution.

This direction has its own nuances. The fact is that according to analytical agencies conducting surveys among the population, more than 50% of Russians prefer to purchase household appliances in large specialized chains, this especially applies to residents of large cities. Therefore, before setting up a business selling such goods, one should carefully study the local market, the balance of supply and demand, strengths and weak sides competitors, etc.

Important! For a home appliances store, it is desirable to choose a narrow specialization, for example, the sale of only kitchen appliances, or household appliances for cleaning, etc. This will create good conditions for choice, because it is important for a modern consumer that the product be presented in a wide range (different manufacturers, different price categories, different design and functionality).

A household appliances store, the business plan of which will differ from the project of opening a point of sale of electrical goods mainly in its investment part, although it requires a lot of expenses, but the profit can be much higher.

Tip: when opening a home appliances store, conclude agreements with several reliable banks on the possibility of purchasing goods in your establishment on credit and installments. This is the most effective measure to attract a large number of customers to the store.

Opening an online store for the sale of electrical goods

In the absence of free time and the desire to travel around the city in search of a suitable product for many buyers, today the Internet is becoming a kind of find, a way to solve a problem. An increasing number of people every year purchase products for various purposes through the network.

In this regard, the idea of ​​organizing trade via the Internet makes sense.

How to open an online store of electrical goods or household appliances? To do this, you first need to find suppliers who offer the most favorable prices. If you can go directly to the manufacturer - this is ideal.

The next step is to organize logistics system. Buying goods online involves their subsequent delivery. Consider the terms of cooperation with transport companies and courier services. The faster the delivery, the more interesting your store will be for buyers.

In addition, you will need a room to accommodate a warehouse of goods. Considering that household appliances also include large-sized goods, its area should be considerable.

It is equally important to open a bank account and establish a system of payment for goods and delivery. There are several ways to organize settlements with consumers:

• e-commerce (Qiwi, WebMoney, Yandex money, etc.);
• Internet acquiring (settlements on the network using a bank card).

One of the most important stages in the organization of trade via the Internet is the development of a website that will present a catalog of goods. And this is the point of expenditure on which you can not save in any way. The site should be bright, attractive and informative. It is better to entrust its development to professionals.

The development of the retail network is constantly under rapidly increasing pressure from the competitive environment, and this, of course, affects their financial indicators. According to official data from X5 Retail Group, in 2013, the company's retail revenue increased by 8.7% compared to the previous year, and in 2012 this figure was 8.3%. At the same time, the holding's comparable sales grew by only 0.7%, while last year - by 1.4%. Taking into account inflation, which, according to Rosstat, amounted to 6.5% as of December 2013, these indicators can hardly be called successful.

Vadim Baikov,

CEO, TSS Retail Marketing

• Development of the retail network: development of new territories
• Strengthening logistics
• Retail Network Management: Improving Operational Efficiency
• Personalization of marketing programs

Retail network development constantly experiencing rapidly increasing pressure from the competitive environment, and this, of course, affects their financial performance. According to official data from X5 Retail Group, in 2013, the company's retail revenue increased by 8.7% compared to the previous year, and in 2012 this figure was 8.3%. At the same time, the holding's like-for-like sales grew by only 0.7%, while last year they grew by 1.4%. Taking into account inflation, which, according to Rosstat, amounted to 6.5% as of December 2013, these indicators can hardly be called successful.

The experience of X5 Retail Group convinces us that in order to develop a retail network, it is necessary to constantly improve the approach to strategic development your business. There is not as much room for retail network development as there used to be, but it is still there, and the success of established players and newcomers in the market will depend on how quickly they react to new conditions.

Best Article of the Month

The first half of 2018 is coming to an end - it's time to sum up the interim results. Even if the company's commercial performance has grown compared to the previous period, make sure that there are no hidden difficulties in the company's operation that can bring trouble.

To diagnose problems, fill out the checklists from our article and find out which side of the business to pay attention to.

In my opinion, trends in retail network management are dictated by two main factors: changes in the economic situation in Russia, which affect retail activities, and the transformation of the competitive environment. In such conditions, every step can be decisive for the business. To protect themselves as much as possible, retailers are guided in their work by the main market trends and approach the market research and selection of suppliers with particular care, while resorting to the services of analysts.

This direction of retail network development still remains a promising source of growth. If a retail chain plans to increase the number of outlets, its suppliers must carefully control the assortment and develop product categories, taking into account both the format of new stores and the characteristics of the purchasing behavior of their visitors. Here it is worth taking into account in which direction - regional or local - the trading network will develop.

Regions. For federal retailers, regional development is associated with a significant increase in coverage, but at the same time means an increase in costs. The regions of the Urals, Western and (rarely) Eastern Siberia are the most promising for expansion. True, the main obstacle here is long distances, which naturally increases the cost of logistics. It turns out that for all its attractiveness, regional development is expensive, as it requires significant investment.

The experience of Magnit, the absolute leader in Russian food retail over the past two years, is interesting. He began to expand beyond the Urals before other federal chains - his first stores appeared in the Siberian federal district back in 2010. In 2012, the retailer opened a distribution center in the Omsk region, and in early 2014 it became known that the company had acquired three sites for the construction of hypermarkets in the Altai Territory. For comparison: X5 Retail Group is only now planning to open its first distribution center in the Trans-Urals, namely in the Tyumen region.

• Competitive Advantage: A Review of Strategies for Growth in a Crisis

For federal suppliers, the regional expansion of the network has a number of advantages. Firstly, this is an increase in the volume of deliveries due to the growth of the network. Secondly, the opportunity to present your product in a new region, increase brand awareness and thus increase market share. And thirdly, the reduction of logistics costs. The more stores in the region and the higher the turnover, the lower the cost of delivering products to the distribution center of the network, which means an increase operating efficiency supplier.

But the potential risks should not be overlooked. First of all, the federal supplier may have to give up the terms of its commercial policy related to the supply of goods to retail chains and other, less large-scale customers (local distributors). large network, using its purchasing power, can obtain from the supplier low prices and put cheap products on the shelves. At the same time, in a small store, such products will cost more, and the demand for them will inevitably fall. Most likely, as a result, the distribution network will remain the only distribution channel for the supplier. And this is unprofitable for the supplier, since the marginality in these two sales channels is fundamentally different: in networks it is usually less than when deliveries through distributors.

In addition, the problem of forecasting demand may arise, because no one knows how actively the goods will be sold in a new chain store, for example, near Irkutsk. As a result, if the demand for a certain product is high, it may simply not be enough.

The regional development of the retail network opens up opportunities for local suppliers as well. There are not many federal suppliers, and they mainly work with packaged goods that have a long shelf life. However, there is a large group of goods that brings a significant margin to the network and makes up a significant share of the turnover - these are perishable food products. Any chain has a quota for goods from local producers - this mainly applies to such categories as meat, milk, vegetables and products traditional for the area (for example, for Kazan residents, this is chak-chak). At the same time, the risks of working with networks are the same as those of federal companies.

The supplier works with local customers with whom agreements have been reached on delivery dates, payment and other indicators. The network, on the other hand, requires special conditions, for example, an additional deferred payment, a certain inventory in stock, deadlines delivery.

It is worth noting that some small suppliers decide to cooperate with networks even at a loss, because in this way it is possible to increase brand awareness and ensure the necessary production load. The result can be a dramatic increase in market share, recouping the initial cost.

local market. In addition to federal areas, there is room for development at the local level: in large cities, retail is actively developing new sleeping areas. Most often, we are talking about the street retail format - retail space built into the first floors of buildings, mostly residential. Traditionally, this format is in demand among chain cafes, restaurants and service industries such as hairdressers and spas. But grocery retailers also occupy a significant part of such areas - about 25%. At the same time, in Moscow, for example, the growth in the number of “convenience stores” is limited by a comparative deficit retail space. And far from all residential areas (both being built up and those already established) the concentration of food operators corresponds to the density of the population and the prospects for its growth.

Given that this retail format is designed for consumers who want to make small purchases as close to home as possible, retailers will form their assortment, focusing on their needs. For example, small packages of goods will be in greater demand here than in the hypermarket chain. Accordingly, suppliers will be required to ensure regular deliveries of smaller products to chain stores.

The Russian food retail market is still far from being saturated, as the levels of network trade development in different regions differ. In addition, the incomes of the population and the general well-being differ in the regions. However, online retail trade continues to demonstrate high growth rates, remaining one of the fastest growing sectors of the domestic economy.

Strengthening logistics

The further success of the retailer expansion will largely depend on the development of distribution centers and major investments into the IT infrastructure to optimize costs and enhance logistics. These measures are simply necessary, because when delivering a large volume of various products over long distances, it is difficult to maintain the efficiency of deliveries and control each product unit. Establishing a supply and sales system allows delivering high-quality and fresh products to customers on time, responding flexibly to demand, regardless of the distance of the store from the head office.

During the period of rapid growth, the imperfection of internal logistics processes and the losses associated with this are usually hidden behind the overall positive result. Now that the skyrocketing times are behind us, logistics efficiency is at the forefront. Even large market players no longer have the right to make a mistake or misuse available resources. To increase the productivity of logistics operations, special attention is paid to modeling supply chains, developing routes and schedules, and maximizing the work of warehouses and transport support, including automation tools.

In this case, providers that are able to support network expansion win. To do this, they should have the most debugged relevant business processes and implement an EDI system (from the English. Electronic Data Interchange - electronic data interchange). It is necessary to invest in this area now in order to be ready for the growth of networks and for new, more stringent requirements of retailers.

Retail Network Management: Improving Operational Efficiency

Improving the efficiency of operations or core business processes in times of crisis is becoming a priority for the vast majority of retail companies. But first, we need to define what is meant by operational efficiency indicators. The main confusion occurs in the definition of performance and efficiency indicators. What is the difference between them?

• Current assets of an enterprise: concept, management and analysis

Performance characterizes the results of the company's activities for a certain period. The most common measure of performance is the volume of sales (or revenue) for a certain period. Efficiency, on the other hand, is an assessment of the company's activities depending on the resources spent on obtaining results for a certain period. Examples of performance indicators include profitability, productivity, cost per unit of output.

Optimization of operational processes gives a chance to get the highest possible profit at the lowest possible cost for further development. What are the main areas in which retailers can improve? This is an increase in the operational efficiency of stores, optimization of administrative costs, inventory planning and management, pricing control. And if you miss the chance now, then it may be too late.

In my view, extensive growth opportunities for retail are limited and sales are slowing down. Therefore, market players today are increasingly taking into account the possibilities of intensive growth, that is, an increase in like-for-like sales (LFL) of 1 stores. This means that the increase in sales volumes and the efficiency of each individual outlet comes to the fore.

More efforts will be required from suppliers to maintain and increase sales of their product within the category of goods offered on the network. It is the work with the category as a whole that will distinguish the supplier who is aimed at the success of the entire network, from the one who needs only a short-term increase in sales. Of course, a large supplier, leading in a certain product category, has more opportunities here. Usually he knows much more about consumer preferences than chain representatives, as he has sales experience in different regions and different categories of customers. This means that it can give reasonable recommendations and contribute to the growth of sales of a certain product in the network.

• Sales funnel: everything a manager should know about it

To maintain a position in retail, small suppliers should promote their products outside the outlet as well. The situation with a popular product is simple: networks put it on the shelf, consumers buy it. If the product is unknown, a place on the shelf of a well-known retail chain is not a guarantee of success. In this case, the supplier must either reduce the price as much as possible, or additionally advertise the product. The most expensive option is TV advertising, which provides the widest reach. But for a small supplier, the cost of it is too high, so it is wiser to use such a promotion tool as a promotion. By conducting such events together with the retailer, you can at the same time explore the prospects of working with the buyer at the point of sale.

Personalization of marketing programs

Attracting new buyers is becoming increasingly difficult due to the tense economic situation in the country. This is confirmed by the results of a Nielsen study on the consumer confidence index in Russia. According to the data received, the Russian index fell by seven points in the third quarter of 2013 compared to the same period of the previous year.

We are seeing more and more aggressive pricing promotions. Stores are full of bright signs urging customers to purchase a product at a shock price. The practice of "2 + 1" or even "1 + 1" is often used, when when buying a certain product it is possible to get the second one for free. All these promotions are certainly attractive to buyers, but their proper use is important, because the negative impact of such events on the final margin is very high. Losing money in stocks big discounts makes networks look for more profitable ways attracting new customers.

A classic example of a promotion is "We give gifts in exchange for stickers." For the buyer, it does not matter that the goods participating in the promotion are not branded. His main goal is to save up for the prize. Participation in such a campaign allows both the chain and the supplier to increase sales many times over.

Loyalty programs. In the current conditions, it is very important not to attract new customers, but to retain old ones. That is why savings programs are so popular and effective today, allowing consumers to receive prizes for a certain amount of purchases. Such promotions are in high demand, because there is no more attractive product than a product received “for free”. They should be used not only by federal, but also by regional retailers.

And although large federal players have significant resources, regional networks have their own advantages: knowledge of the characteristics of a local buyer, regulated relations with local suppliers (this is especially important when selling perishable products). That is why local suppliers can respond flexibly and in a timely manner to the actions of federal competitors. In my opinion, the most promising marketing programs are jointly conducted by the network and suppliers. In this case, it is important to use the knowledge of the product category accumulated by the supplier and the information about the behavior of the buyer that is available from the network. Involving both parties in the process of developing loyalty programs is often a key success factor. Regular discounts are still relevant, but you can't base your marketing strategy on them alone if you want to win in the medium to long term.

Smaller vendors should target active point-of-sale promotions using coupons or prizes. Today, the chains themselves are interested in such promotions, actively offering such opportunities to suppliers and working with those who are ready to participate in them. Not all providers are aware of the existence of such programs and often do not even consider such opportunities for themselves. I recommend not to spend budget funds on billboards and direct advertising, not to reduce the price level through promotions associated with discounts. Such measures kill the value of the brand once and for all, and then it is virtually impossible to restore it. It is much more effective to encourage the buyer for the purchase of goods.

1 Like-for-like sales (LFL-sales - from the English Sales Like-For-Like) - in this case, this indicator is determined by comparing current sales information with the same period of previous years, without taking into account network expansion. For example, if there were 10 stores in the chain in the first quarter of last year and 15 in the first quarter of this year, then the change in LFL sales will be calculated for only 10 outlets. - Ed.

Vadim Baikov Graduated from the Russian University of Economics. G.V. Plekhanov. Developed a line of work with key clients(retail chains) at Bosch. Managed the key account sales departments at Multon and Kraft Foods. Experienced in working with food retail chains (X5, Tander, Metro, Auchan, Dixy), as well as with DIY chains (OBI, Leroy Merlin, Castorama) and household appliances (Eldorado) , "M Video"). With TSS since 2011.

TSS — international company, which specializes in the development of marketing programs for the retail sector. World leader operating in more than 65 countries; more than 250 leading retailers use its services, mainly in sectors such as grocery and gasoline. The Russian division - "TSS Retail Marketing" - opened in 2012. Official site - www.tccglobal.com

Initial investment amount - 2,900,000

Break even point - 3 months

Payback period (months) - for 18 months

Average monthly profit - 210,000 rubles

2. Description of the business, product or service

Product advantages:

• a wide range (the line will include acidic and alkaline detergents, disinfectants, liquid soap and etc.)
• favorable prices;
• prompt delivery of products;
• convenient container;
• high product margins.

3. Description of the market

Today, professional cleaning is a whole industry in which experts in the field of cleanliness develop modern highly effective detergent compositions, offer high-quality equipment and provide professional service.

Potential buyers:

• cleaning companies;
• industrial and manufacturing enterprises;
• hospitals;
• children's institutions;
• railway transport companies;
• livestock complexes;
• catering facilities;
• construction companies.

The largest buyers of cleaning products are cleaning companies.

The share of the domestic market of cleaning companies is 200-220 million dollars. The annual growth rate for the market is about 30%.

4. Sales and Marketing

5. Production plan

In order to start work on organizing a business, it is necessary to go through the primary stages that are necessary for any business.

However, if we talk about the independent start of a business for the production of auto chemicals, auto cosmetics, cleaning products and household chemicals under own brand the following steps have to be taken:

1. Register a trademark and obtain a trademark;

2. Obtain a list of permits for production and sale;

3. Purchase the necessary raw materials for production, containers, labels for the production of finished products;

4. Select and purchase the main equipment, perform installation and commissioning;

5. Purchase optional equipment necessary for production (scales, pumps, hoses, etc.);

6. Select and purchase laboratory equipment to control the incoming and outgoing quality of raw materials and finished products;

7. Install the water treatment system and carry out installation work by her;

8. Develop chemical formulations;

9. Train staff on the scheme of production and sales;

10. Collect contact details of suppliers of raw materials, find and rent a warehouse;

11. Design technological maps for production, technical regulation and instructions;

12. Select, hire and train a team of sales representatives;

13. Install software to optimize the work of production;

14. Develop visual style and design services;

15. Create a website;

16. Open free hotline technical support.

You also need to choose a room that meets the following requirements:

• the area of ​​the premises must be at least 50 sq.m.;
• availability of water supply and sewerage;
• conducted electricity 380 Volts;
• heating;
• the presence of a window and hood.

Then, it is necessary to select and train employees.

The next step is to obtain equipment, containers, raw materials for the manufacture of 5 tons of products.

Start-up and adjustment works will be carried out by a specialist of the company.

After starting production, it is necessary to replenish resources: purchase raw materials, containers, order labels.

6. Organizational structure

In order for the company to work effectively, a staff of employees is required:

fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	30 000	1	30 000	58 750
Director of operations	30 000	1	30 000	44 375
Sales Manager	15 000	2	30 000	36 563
Production worker	30 000	6	180 000	30 000
Room cleaner	15 000	2	30 000	15 000
Insurance premiums			81 000
Total payroll			381 000

7. Financial plan

8. Production risks

Risk factors

Causes of risks

Risk Neutralization or Reduction Mechanism

MS Word Volume: 36 pages

Business plan

Download business plan

Reviews (4)

Reviews on (4)

1 2 3 4 5

Home appliance store business plan

Denis
Cool site. Everything is written in a simple and accessible way. Just right for people like me who are not very well versed in such matters.


Denis, thanks for your response. We're glad you liked it. Today, opening a home appliance store is a difficult business. The competition is on the rise. Without a competent starting document, it is not worth trying. We wish you the best in starting your own business.

Home appliance store business plan

Anna
I'm sure you provide incredible support for aspiring entrepreneurs. Well, where would I find 40 thousand for a business plan, developed individually!? And so - she paid a meager amount, and in return received an excellent document, with which organizing a business becomes much easier.


Anna, thank you for your kind words! We are glad that we could help you by providing a quality business plan at a reasonable price. We really do our best to support entrepreneurs, especially start-ups, and we believe that the low cost of a business plan allows everyone to purchase it. Good luck to you!

Home appliance store business plan

Svetlana
I was pleased with the information that is contained in your business plan, despite the fact that the document required careful revision. I am satisfied with the way the business plan is drawn up, the style of presentation, the content. I'll get to work and see what happens.


Svetlana, we are glad that you could find all the information you need in our business plan. This document certainly needs minimal revision, since it is impossible to take into account individual characteristics each project, given the low cost of the business plan. Good luck in your endeavor!

The main thing about the business plan of a household appliance store

Owners small shops household appliances are always provided stable income, despite the presence of serious competition from large network companies. This explains the fact that all new entrepreneurs decide to open an electronics store. Success, as a rule, is achieved by those who know what can be opposed to giant networkers.

Plus small companies– just in their modest scope. Opening a large home appliances store requires huge areas, which can most often be found only in the city center. This means that the territory of the sleeping areas is divided among themselves by representatives of small companies. With a competent policy and a carefully designed assortment, such a store has every chance of finding its client.

And if you also offer the buyer additional services, for example, open a workshop at the store or service center for the repair of household appliances, income can significantly increase. But for this it is necessary to recruit a team of experienced professionals who will be able to work without punctures, without causing customer dissatisfaction.

Everyday problems

A store with an area of ​​​​no more than 150 square meters is able to feed a businessman. m. But only on condition that it is located in a convenient location. This also applies to a successful transport interchange, and the availability of access roads, and in the distance from other similar stores. Before you open a store and an appliance repair company, carefully consider the interior layout. It is important to present a sufficient amount of goods in a limited area, since the assortment in a household appliance store should be as wide as possible. But at the same time commercial premises should not turn into an intricate maze.

Solving such an important issue - where to get goods, household appliances, do not limit yourself to purchasing only imported products. The most optimal would be the following ratio of goods: 50% - household appliances of foreign manufacturers, 50% - domestic products. In this case, buyers will have more choices. Opening an appliance repair shop at the store will significantly increase your chances of success. As practice shows, the home appliance repair business is developing very actively, since it is easier for many buyers to repair a thing than to buy a new one.

If you have any questions during the process of creating a business, you should not look for answers to them on business forums dedicated to opening stores or boutiques of home appliances. It is much more effective to seek help from professionals whose valuable advice is collected in a competent business plan for a household appliance store. From it you will learn how to open your business selling and repairing household appliances without making annoying mistakes. This document contains detailed description the activities of the household appliances store, as well as the business processes that take place in it.

A ready-made business plan for a household appliance store from scratch with examples of opening calculations

The existing business plan for a household appliance store will certainly allow you to calculate all the costs that are associated with the preparatory stage, the launch of the outlet. We offer a carefully structured document, thanks to which you will understand where to find warehouses for the premises, which building to rent for a future store, and what types of household appliances should be traded for the greatest profit.

A modern document on organizing an electronics store reflects various obscure points that often elude those who want to start this business. The choice of brands, reliable and trusted suppliers, warranty obligations from manufacturers - any nuances matter when putting this business into practice. The staff of salesmen and consultants had to be completed in advance. If necessary, you should conduct additional trainings that will allow your employees to not only give sensible advice to buyers in the future, but also sell more units of equipment.

After studying the finished document, you will be able to decide which models are currently in great demand, you will understand whether it is necessary to create based on your shopping center additional services for the sale of equipment: repair, maintenance, diagnostics of washing machines, electric stoves, vacuum cleaners, refrigerators and other goods. It is also necessary to think about providing buyers with the services of a team of loaders, a freight forwarder, because buyers often want to order bulky household goods with home delivery. In the event of disputes over the quality of the goods, you should definitely use the services of a legal consultant so that your business is not overshadowed by thunderclouds, but flies at full sail to success.

In stock Home appliance store business plan 5 14

Reading 11 min. Views 63 Published on 09/16/2018

To date, the market segment responsible for computer equipment, peripherals and office equipment is oversaturated. Large retail chains cause fierce competition in this market. As practice shows, unprepared beginners experience many difficulties with entering the market. In order to open your own store, you need to have a large budget that will be invested in marketing. Below we propose to discuss the question of how to open a store computer technology and consider several important features of this business.

Going to a digital store is like going to the grocery store

Computer store: features and nuances of business

Each line of business is governed by a set of rules that apply only to a specific market segment. Knowing these rules allows you to draw up a competent business plan containing all the subtleties and nuances associated with the implementation of the idea. In order to open your own computer store, you need to have professional skills. It is important not only to have general concept about the operation of computers, but also be able to understand various technical nuances. Availability professional knowledge allows you to timely note changes in market trends and adjust the course of development of your own project.

Before you start implementing such a business, you need to gain practical experience by working for several months in this area.

The main feature of the direction under consideration is fierce competition. In order to get around their opponents, the entrepreneur needs to think through the smallest details associated with the future store. This applies to both the styling of the interior and the range presented. The quality of work of sellers deserves special attention in this direction. Every person involved in customer service should have technical knowledge in this area. Otherwise, the store will be able to serve only those citizens who do not understand the design of computers. The development of such a situation can lead to the loss of large customers and lucrative contracts.

In order to enter the market, you will have to put a lot of effort into developing a marketing strategy. In addition to traditional advertising through the media mass media and distribution of leaflets, an entrepreneur needs to create an Internet resource to promote goods. When filling out product cards, you should focus on technical specifications offered products. It must be understood that the bulk of the potential client base spends a lot of time on the Internet. When faced with the need to replace computer parts or upgrade hardware, people are looking for outlets where you can buy everything you need online. Based on this statement, we can conclude that the main emphasis in business development is placed on the virtual platform.

Another important nuance is the search for suppliers of the product range. In the face of fierce competition, an entrepreneur who wants to master the market needs to offer his customers high-quality equipment at a low cost. Finding a supplier is one of important issues, which must be resolved before the implementation of the business plan. Only if there is a guarantee of obtaining uninterrupted supplies of goods, it is possible to proceed with the implementation of the project and the opening of the store.

Store opening plan

When forming a business project, an entrepreneur needs to solve many organizational issues. In order for the chosen direction to bring a stable income, it is very important to establish interaction with target audience. It is from the features of the portrait potential clients depends on the final decision on the choice of assortment, personnel and advertising strategy.

The computerization of Russian society continues to increase, which means that the opening of a computer store can potentially bring significant profit

Selection of suitable premises

To begin with, you should carefully analyze the city, highlighting several main points with a high level of traffic. In order to attract potential customers, you need to order a bright and memorable sign. Such placement and approach to the external design of the outlet will increase the number of potential buyers. Before choosing a specific location, you need to study the number of competitors operating in this area. As statistics show, points located near large markets, metro stations or business centers are in high demand. In order to reduce costs at the initial stage, you should conclude a lease agreement with the owner of the property. When drawing up the contract, it is necessary to fix in a separate paragraph the procedure for the purchase of real estate, with the successful development of the business.

One of the main issues related to the choice of real estate is the area of ​​​​the premises. To organize a trading floor, an area of ​​​​one hundred to one hundred and fifty square meters will be required. This space is enough to organize a store specializing in a certain product range. In the event that an entrepreneur plans to add laptops, monitors, printers and other devices to the assortment in addition to computer spare parts, much more space will be required. To organize such a store, you will need a room measuring five hundred squares.

Trade equipment

When forming a business plan for a computer store, it is very important to pay special attention to interior arrangement point of sale. All elements of design and decor should create a certain level of comfort. It is important to understand that many small details have a direct impact on the overall impression of the store in the eyes of customers. Some experts recommend using various psychological techniques that are often used in trading.

One such technique is the assortment hierarchy. According to this technique, all demanded goods should be displayed in the center of the hall or on those showcases that are visible from any part of the store. Another psychological technique that increases the effectiveness of trading is the visual balance of the products presented. All large items must be placed at the level of human growth. This category includes laptops, monitors and printers. Each visitor should be able to reach the “device” of interest in order to carefully examine the product they like. The top shelves of the slides can accommodate laptop stands, special bags and other peripherals.

It is very important to carefully observe the competent grouping of goods. Many entrepreneurs make the mistake of building commodity group by manufacturer's name. This approach causes chaos on the shelves, which greatly complicates visual perception. It is best to divide the trading floor into several separate parts, where they will be exhibited:

• laptops, monoblocks and ready-made "assemblies";
• cameras and office equipment;
• "Iron";
• peripheral devices and accessories.

When organizing a trading floor, special attention is paid to lighting. Properly selected light allows you to highlight the best sides offered products. In addition, you need to take care of creating price lists with a list of goods stored in the warehouse.

Portable equipment has become the main product on the market, it is this category that has become popular among ordinary people.

Range

To date, the range of average computer stores includes several thousand items. In order to cover a large part of the computer market, it is necessary to form a large assortment that includes the most popular goods. This step will allow you to get wholesale customers who will buy several products at the same time. Such a result can be achieved only if there is a large amount of money.

Aspiring entrepreneurs who are limited in investment need to start by studying the individual segments of this market. In order to competently compose a product group, you need to carefully study the needs of potential buyers and current trends. As practice shows, the basis of this business is the sale of laptops and desktop computers. However, in addition to the main goods, it will be necessary to introduce additional components into the assortment. This category includes gaming video cards, various hard drives and other computer components.

When creating an assortment, it is very important to take into account the needs of the target audience. All customers of computer stores can be divided into several separate groups:

1. Corporate Buyers and Frequent Repair Firms- This group of customers buys computer components in large quantities. For this group, you can create custom trade offers based on favorable discounts.
2. Gamers- people who devote a lot of free time to computer games, who constantly update their computers. It is this category of buyers who most often purchases various technological innovations.
3. Programmers - separate category customers who require competent service. Most people in this group know exactly what they want to buy.

In addition to the computer technology itself, it is very important to introduce a number of additional services. This list can include the installation of various programs, equipment upgrades, assembling computers according to the wishes of customers and setting up additional gadgets. The introduction of additional services can significantly increase the income from the business.

Personnel for work

Every salesperson working in a computer store must have technical knowledge in this area. One of the tasks of the seller is to consult. It is important to note that quite often computer stores are visited by experienced specialists who care about the technical details associated with the chosen equipment.

This means that every seller must be able to interact with both amateurs and experienced users. It is very important to correctly present not only the assortment available, but also the benefits of making a purchase at a particular outlet. In order to organize the work, you will need to hire several sellers to service the trading floor and one cashier. In addition, the staff should include an accountant and a cleaning lady.

When opening a computer store, you must first determine the target audience

Marketing Campaign

In order to get customers at the time of opening a retail outlet, you need to correctly draw up a marketing campaign plan. In order to advertise the store, you need to organize the distribution of leaflets giving a discount on each purchase. Advertising in the media, advertising banners and billboards, and other ways to attract customers will form an initial customer base.

In addition, it is imperative to use various social networks. Creation of thematic communities in social networks help to get the attention of the public. It is also recommended to register several groups in popular messengers, where news about the arrival of a new batch of goods, technical innovations and interesting notes will be published. You should also agree on advertising with the owners of popular thematic communities, on the placement of advertising banners.

Site creation

The business plan of a computer equipment store should contain various tools that will be used to develop the project. E-commerce allows you to cover a separate market segment with a large number of potential buyers. It is very important that the created resource is designed in a common style with a real outlet.

The main objective of the site is to advertise an already established store. Here you can post posts about planned promotions, replenishment of the assortment and other innovations. In addition, the site is used as an additional platform for advertising existing products. Product cards must contain the full technical description models on offer and several quality photos. It would be useful to download an additional video from Youtube with an overview of the products offered.

Financial plan

The financial model of the project being developed should contain calculations of the approximate value of the planned costs. It is very important to take into account all unforeseen expenses that can have a direct impact on business development.

Starting costs

At the first stage of organizing a business, an entrepreneur needs to find suppliers who can provide all the necessary products. The amount of expenses for the formation of the initial assortment varies from one to ten million rubles. In the case of a large store, a larger investment in the organization of the project will be required, which is explained by the high cost of desktop computers, laptops and peripherals.

In addition, you will need to purchase various furniture and commercial equipment. One of mandatory requirements control bodies is the presence of a registered cash register. The total amount of investments in the purchase of commercial equipment varies from one hundred and fifty to two hundred thousand rubles. You should also consider certain costs associated with registering a business and obtaining permits to trade.

retail market computer technology in Russia is considered one of the most popular and competitive areas of trade

Monthly costs

The monthly cost item contains the following items:

1. Rental Property - twenty-five to fifty thousand a month.
2. Tax contributions and utility payments- about ten thousand.
3. Employee wages- up to twenty thousand to each employee.
4. Advertising- about fifteen thousand.

Yield

The amount of income of a store specializing in the sale of computer equipment depends on many different factors. Here you need to take into account both the available assortment and the location of the outlet. An important parameter is the economic features of a particular region, which have a direct impact on the solvency of customers.

The average payback period for this business is about two years. This indicator can be achieved through the competent setting of the commodity margin. The size of the margin for stationary computers and laptops should not exceed fifty percent. In the case of components and accessories, the size of the commodity allowance can vary from forty to one hundred percent.

Conclusions (+ video)

Sale of computer equipment and spare parts is a promising direction with high level competition. In order to achieve high performance, it is very important to pay special attention to the offered range and training. As practice shows, most consumers prefer to visit those outlets that can offer quality products at a low cost.

In contact with