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If you have the appropriate education and the desire to develop in the musical field, you might well consider opening a vocal studio. This is especially suitable for those who can no longer perform themselves, but have good knowledge, which can be passed on to the younger generation of future vocalists or just lovers of singing, teaching them vocals.

In order to open a vocal studio, you should at least have:

• enough free time;
• a person who will teach vocals;
• appropriate equipment;
• room.

In order to organize such a business as a vocal studio, it should be understood that this is within the power of those who are able to realistically assess the current situation and promptly carry out the necessary measures. First of all, you need to register the activity, as entity. After that, you will have to pay the corresponding taxes. This side should be carefully studied in order to avoid trouble with the law.

Secondly, it is necessary to choose the appropriate room for the studio. The main requirement is excellent sound insulation. If possible, the premises should not be located in a residential building. A basement could be a good option.

Thirdly, having found the appropriate premises, it is necessary to carry out repairs in it in accordance with technical standards for such activity.

Fourthly, furniture should be ordered: a board, desk for the teacher, chairs and tables to accommodate students, as well as a small sofa to sit during recess.

And lastly, the studio where vocal lessons in Moscow This is not a recording studio. Super expensive equipment is not required. It is enough to purchase several microphones, a computer with the appropriate software to handle records and multiple columns.




* Calculations use average data for Russia

Dmitry Tolstyakov, director of the music school "Virtuosos", shared his practical experience in creating his own music school from scratch with the readers of the website project.



- Dmitry, how did you come up with the idea to start this particular business? How was the idea of ​​your music school born?

I started my business in my 3rd year at the University of Economics and Finance. I had many different projects: travel business, courses foreign languages, wholesale of mushrooms and berries. These projects were not successful.

Once on the Internet, I saw a young man wondering where to find a good guitar teacher. And then I noticed how the guitarist posted an ad looking for students.

I decided to become an intermediary between these people. I started with an agency, at first I didn’t even have an office. Then I rented an office and worked as an agency for six months. But the turnover increased, the number of students and teachers grew, and I decided to open a stationary school.

We teach people of all ages how to play all kinds of musical instruments. The uniqueness of our approach to training lies in the availability of staff professional teachers, an individual approach to each student, as well as the ability of students to choose a place of study: at school, at home, or with a teacher.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

All students who come to us achieve their goals with our help, perform at reporting concerts and other events, and also win prizes at competitions and festivals. Our school focuses not only on adults. For children from the age of 2, the school has children's musical development courses according to the Zheleznovs' methodology, which today is recognized as one of the most effective early development systems.

- Tell us more about the peculiarity of your method of teaching music?

The main idea, and it is also a feature of the methodology, is an individual approach to each client. We are ready to teach both academic and pop vocals, both classical guitar and accompaniment for bard songs.

The basis of our unique approach is our teachers, whom we select very carefully. We rely entirely on their professionalism. It is they who, together with the student, draw up a training program based on the desires and capabilities of the student.

One of our teachers specially traveled to Moscow in order to take a course in the Zheleznovs' methodology. The main principles of this technique are: the participation of parents in the process of teaching kids, learning takes place on the move, the use of phonograms, the use of classical or high-quality modern music and familiarity with the keyboard and playing light songs. We conduct developing music classes for kids with parents, which brings the family together very much.

Have there been cases when teachers, having learned the main secrets of the method, opened their own courses using your author's method?

We do not have a certain universal technique that could be stolen. However, there are other problems that we face. The first is the leakage of students from homeschooling. Every third client who came to the teacher's home offered the teacher to study without the participation of the school.

But we have our own methods of dealing with such manifestations. Firstly, we count on the honesty and decency of our teachers and talk to them about it. Secondly, if after the first free lesson the student does not come to us to conclude an agreement, and this situation is repeated several times, then we stop cooperation with this teacher.

This means either that the teacher is not honest with us and deals with the student behind our back, or that he cannot interest the student. In both cases, we are not on the same path with such a teacher. In addition, we have more methods to combat and prevent such cases.

But still, there was a case when one of the teachers took our idea of ​​a private music school for adults and children, our thoughtful contracts, course system and created his own music school.


However, by and large, they do not create competition for us. Since we independently thought through all the details of running this business from the very beginning and we know where “pitfalls” can arise. And this teacher just copied appearance our scheme, and now faces deeper problems.

And there is nothing you can do about such cases. Anyone can steal an idea. In this case, we only need to keep the quality of services at a level so that competitors do not have any chances, despite the similarity of the scheme of work.




How did you implement the idea from conception to final implementation schools?

There is only one step from the inception of an idea to its implementation. I just started to act. At first, I independently searched the Internet for students and teachers and simply docked them. Three months later, I started renting a small office where I conducted interviews and meetings with clients, hired employees who received calls and entered into contracts with students and teachers.

From the very beginning, I immediately advertised on social networks (ads) and improved the position of the site in search engines. So the calls went by themselves. Six months later, the school acquired a new format - it became stationary. It took me no more than a month to find a room and purchase tools. We did a lot of decorative work ourselves.

- How much did it cost you to start the project?

The initial investment in a music school operating under an agency scheme can be estimated at 150,000 rubles. But this is an approximate amount, I managed with much less money. The main costs are the search and rent of an office space, the purchase of furniture and equipment (tools and office equipment), printing and advertising.

- Are there any additional (administrative) requirements for the premises, staff?

There are no special requirements for office space. Workplaces and a place for employees to relax, where you can have a bite to eat and drink tea, should be equipped. But in the case of a stationary school, everything is a little more complicated.

Ready-made ideas for your business

The room should be large and easily accessible. It should be possible to equip several classes for classes, an office part, a place for an administrator, a mini-kitchen. It is also important to make a good and interesting design of the room.

Finding great staff is the most important and difficult task. It is necessary that your staff sincerely do their job well and want to please your customers.

- What difficulties did you encounter at the initial stages of doing business? And how did you deal with them?

The most a big problem at all times, it's you. Or rather, what's in your head. It is necessary to get rid of "garbage", of stereotypes, live for today and fight your fears. Therefore, the limitation of our success is only in ourselves.


The main difficulty is to find a good team. Find the right teachers good employees. But this is not even a difficulty, this is a task. And one of the most interesting in business in general. There is only one solution here - to communicate with people, conduct interviews, find out what is important for these people, why they want to work at the Virtuosi music school.

- Have you recovered your initial investment?

Yes, paid off. Six months later, I was already fully working in the plus.




- What can you say about the profitability of this business?

If it had not been profitable, it would have ceased to exist long ago. Although this business has such a feature as seasonality - in the summer everyone goes on vacation and vacation, and there is a dip in the number of customers. However, even at this time, the school pays off. But the autumn period is a boom of new clients and applications. Last September, the company's turnover amounted to 1 million rubles. On average, the profitability of this business can be estimated at 20%.

Who are the staff members of your company? How did you select key employees (requirements)? How are they paid for their work?

Now the staff of the company consists of the head teacher, methodologist and two administrators who work on shift schedule. The head teacher is engaged in marketing, finance, selection of teachers, control of the work of the methodologist and administrator. The methodologist works with teachers and clients. And the administrator receives calls, greets guests, draws up a schedule, monitors everyday moments.

The main requirements for personnel can be formulated in three principles:

The attitude towards clients and partners should be what you would like for yourself: decent, respectful, without arrogance.

Fulfill your obligations in a quality and timely manner. Or do not take on these obligations.

Strive to always be the best at your job. If you are not interested in doing this work and constantly learning, our company is not for you.

I searched for people through ads on job search sites. I used both free and paid ads. But these investments paid off. As for the salary: for administrators, payment is made per shift. And for the methodologist and head teacher, a salary + percentage of profit scheme has been introduced.

We conclude civil law contracts with teachers, and the payment is piecework, i.e. the number of classes is simply calculated, and once a month it is paid wage. When the stationary school "Virtuosos" appeared, we registered several teachers for employment contract and they work on a salary.

- How do you promote your services? Name the main promotion channel. How is your sales network built?


We promote only through the Internet, and now word of mouth is already working very well. Tried different types advertisements: leaflets, advertisements in the newspaper... But in our time, only the Internet brings the real number of customers.

On our website, in a group on social networks, you can leave an application for training, and clients actively use this service. After receiving the application, our administrator or methodologist contacts the client and begins manufacturing process: selection of a place of study, teacher, course.

Of the methods in "real" life, we tried announcements on houses and poles, leaflets in the mailbox, announcements in public places. Now we have already abandoned all this, although some methods brought a certain number of customers (for example, ads around the city).

But this is Peter Big city. For cities all over Russia, not so big, all of the above methods can be effective. We were filmed on television several times. But it was free for us, because. they got interested. Why not? This is an excellent informational occasion, unlike another disaster or financial scandal....

Are you engaged in direct sales, offering your courses (lessons) to schools, kindergartens and other children's and adult institutions?

No, we are not engaged in direct sales. Advertising on the Internet (in the beginning, mainly social networks) immediately brought a sufficient number of customers. We are in such a position that people call themselves.

It's not just those who want to work that call. We often receive calls with offers to perform at some festival or competition. We gladly agree, providing an opportunity for our students to test themselves, grow professionally, and show the results they have achieved.

- Do you have representative offices in other cities of Russia?

Just two months ago, we launched a franchise program for our school. We want people in all Russian (and not only) cities to have the opportunity to realize themselves in music, regardless of age, employment, place of residence. We chose franchising development precisely because it is not just selling a business. This is a search for partners, new acquaintances, new people who are also infected with our idea and are ready to actively work on creating their own business, ready to share their ideas, successes and failures, tasks.

Quite recently we have signed the first contracts with Novosibirsk and Moscow. Now our new partners are actively preparing for the opening: they are looking for premises, teachers. We support them, consult by phone and the Internet.

In general, people from completely different cities - large and small, leave applications, call. So the idea of ​​organizing music education in the private sector comes to the mind of many. Because people see that the current system of music education is not able to meet the demand for services, does not provide such a quality service that the people of our country want to see for themselves.




- How do you see the prospects for further development of your business?

Now I am closely involved in the new project "Academy of Talents". It's massive educational project which includes many different schools. For example, we will have a photography school, a chess school, a computer school, culinary studio, a school of foreign languages, a creative workshop and a branch of "Virtuosi".

- Online learning is very popular now. Do you plan to launch such a service at your place?

Oh sure. I follow current trends and always try to "be in the know". I already have some ideas about how to implement this.

What can you say about the competition in your business? Have you faced such a problem as opposition from colleagues?

In St. Petersburg and Moscow, the competition is quite high. Now more and more various creative studios are opening for both children and adults. And in the regions this sector is not represented at all. That is why we count on the success of our franchisees.

What advice would you give to beginners who are just planning to launch their own courses in various fields and industries?

Focus on the results that your customers can achieve and do everything possible to ensure that they reach their goal.




5717 people are studying this business today.

For 30 days this business was interested in 308067 times.

Natalia TALANOVA, Head of the Breathing of Sound vocal school and Dmitry TALANOV, creative director of the school, we addressed questions to them.

Hello, Natalia! Hello Dmitry! You are again visiting the Business in Moscow portal. We hope that very soon we will be able to hold live meetings, and our readers will have the opportunity to ask you questions that interest them.

In the meantime, after all - why today there is such a huge interest in singing, and not only in singing, but in general in creativity - be it dancing, painting, needlework, all kinds of crafts?

N. T. — Life has always been difficult. Problems, crises...

But now many have learned to feel that it is possible and necessary to turn to themselves and their desires.

I am sure that people at any time, in addition to everyday troubles, have a craving for eternal values ​​that heal the soul and awaken sincere feelings in each of us!

People come to the vocal school to study with a specific task: to open their voice, teach it to obey, remove clamps and shyness, escape from stress and problems. And they find much more - they discover in themselves all the wealth of the world, the whole palette of human qualities! And so in any kind of conscious learning and creativity - this is the way to yourself!

Is the vocal school a business or a hobby?

N. T. — For me, the vocal school is a passionate attitude towards my profession!

I am a professional musician, conductor - choirmaster, graduated from the Gnessin Academy. And the fact that my passion for the profession brings money and has become a business is so great!

The form of the School is interesting for me because we are creating a path of competent education: from basic knowledge to mastery and creativity, when it is already interesting to sing not only for yourself, but also for others. For me it is important: to teach vocals when there is an opportunity for creative realization for the singer.

Can a vocal school be a business at all?

N. T. — Of course it can! Any activity can become a business or a hobby or a charity.

If you approach the organization of a vocal school purposefully, and put things on stream, then it may well become a big business. The most important thing is how you yourself feel about it.

— Competition on the one hand is growing by leaps and bounds. Sometimes I get the impression that there are more offers to teach singing than those who want to. Nevertheless, the “Breath of Sound” vocal school has existed for two years already, and, as it seems to me, it continues to develop and expand. In addition to you, there are two vocal teachers at the school.

How do you do it? Why are you better than others? Or do you know some secret?

— N. T. There is a secret, of course. The fact is that we are neither better nor worse: we are who we are - open, honest, professional. We are self-confident and therefore ready to cooperate.

Those who believe in our values ​​come to study and work with us and stay with us. Therefore, we are not afraid of competition: everyone is looking for and finds teachers according to their needs.

My method of teaching vocals is systematic. It is understandable, all tasks are feasible. Students clearly feel the voice with their sensations. And they can manage them consciously. This is interesting and necessary for many.

And we also have an internal atmosphere of openness, support, interest in the result - "no tricks."

Those who are looking for something different go to competitors. And it is right.


Dmitry TALANOV, creative director of the vocal school "Breath of Sound"

D. T.-To be on the level, you need not just to move forward, but to run, because everyone around is also moving and developing. But in any case, where there are many proposals (schools), it is possible to find your own niche, and this is even easier than inventing something new.

What genres do your vocal coaches work in?

N. T.— For beginners, we teach the basic level of voice production.

We teach pop vocals, there are classical, opera vocals. And we are also glad that rock, jazz and extreme vocals also sound within our walls. We are interested in everything and we are not afraid of different styles and trends.

What gives a variety of genres? Can we say that this is one of the ways to increase the competitiveness of the vocal school?


Natalya Talanova and the concert group of the vocal school "Breath of Sound"

N. T.-To be honest, I don't think about competition in the first place. We are interested in the exchange of experience within the school. New opportunities are opening up for our students, their interest in teaching vocals is growing.

After all, the world does not stand still. Everything is changing. And within our school, a student can change the teacher, change the direction of education. We agree on this from the very beginning, when we hire a teacher. Maybe that's why we continue our creative relationship, even if the teacher stops teaching.

Our students attend concerts with interest, listen to different performances and make their choice - who to study with.

Well, coverage target audience expanding, yes.

D. T.- Yes, but not only competitiveness, but also the usual desires of students ... We teach singing, and which style the student chooses, this is his decision, we only help him realize his dream - to sing in one style or another. Hence the variety.

We are not chasing competitive advantage, at least for now.

At the moment, the main thing for us is to build up a critical mass of competence and hone business processes so that we can easily scale later!

What are you looking forward to in the coming year?

N. T.- I want systematic development and reaching results!

We can already say that there is a team that can do a lot. All that's left is to start using it!

The expansion of creative platforms, the search for new activities, cooperation with other teams - all this is interesting and attractive.

And I'm also waiting for new teachers, and a new influx of my own energy to implement all my plans!

Is it expensive to open a vocal school? How much do you need to start?

N.T.-We created a vocal school from scratch!

The first students came word of mouth and posts in the social network on my page, and group classes began, vocal training for adults began.

The cost of these classes paid for rent and wages.

After the first months of classes, my eldest son Dmitry Talanov joined the project, and now his energy and knowledge have become the investment base on which we are growing!

We have always tried to make the project pay for itself! Small investments began a little later, when it was necessary to start expanding!

In fact, many successful businesses start with good communication between people! Then the business begins to grow organically and bring joy.