Marketing interesting articles and research. Competitive advantages: a review of strategies and ways of development in a crisis

23.07.2020

As usual, we have compiled a digest of the most useful articles on marketing and design for you. But there were so many interesting publications in January that we could not determine the top five. Therefore, I had to supplement the selection with a sixth no less useful material. What will you learn from this digest?

Long distance: how the owner of an SEO studio learned to work with content marketing, and what came of it

A good example of how content marketing works. A step by step guide for those who don't know where to start, how to write guest posts, what is article seeding and how to do it. What services can help you, how to write interesting content and posts that you want to click on. And do not forget to look at the comments to the article (you will find some valuable tips).

How to Promote a Brand on Facebook Without an Ad Budget

Easy-to-read and understandable instructions on how to promote on Facebook without paid advertising: from registering your page to working with followers. How to create a content strategy taking into account the interests of subscribers, how to distribute posts with the help of influencers, add a widget to the site and Facebook pixel and many more useful information for those who want to start promoting in this network.

Why does everyone need to write like Torshina

What is trash writing and is it worth using emotions and profanity in articles. How the use of the mat affects the effectiveness of the publication and the position of the site. Is it worth keeping the attention? target audience in this manner.

“Helped the client - consider that they did nothing”: how to build the work of the support service in social networks

Typical and sometimes funny mistakes of the support service in social networks will make you smile and think about the work of your SMMs. Why you should not neglect this space for communication with customers. Do you need to stick to a formal style of conversation or can you switch to an informal conversation. How can you solve non-standard problems in social networks and communicate in the language of the client.

Email marketing for business: how to create a working sales funnel

What is an auto funnel, what kind of business is it suitable for and what are its advantages. What should be a lead magnet and what to write in a chain of letters. You can not only read all this, but also see vivid examples of how others do it. And finally, you will learn what to do with your auto funnel later and when it's time to "sell".

Viral Marketing: How to Grow Your Business on Facebook Brawls

The entire article is a real case study of companies on how you can get huge post coverage in social networks for little money. How 1 viral post can make a big difference in your business. How to search for a newsbreak and how to create it yourself. And this article will bring you a lot of smiles.

And now a small bonus to the load:

Home course about starting a startup

Do you want to launch a startup, but something is always missing? Then here you will find everything you need: books, articles, templates, contracts. From creating an MVP and a business model to finding an investor and marketing. Most of the information is in English, but there is also Russian-language material.

Thank you for your attention!
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Read also:

Digest best articles Marketing for October 2016
Digest of the best marketing articles for November 2016
Top 5 Marketing Articles Definitely Worth Your Reading: December 2016 Digest

We offer readers of the site dozens of excellent cases on advertising and marketing, team management and, of course, sales. We have collected the TOP 15 best promotion articles that you can return to again and again.

1. Unique Selling Proposition (USP): Best Practices and Design Tips

The goal of developing a unique selling proposition in each case is to win or retain market share. Let's focus on a simple allegory. To live, you need to eat. This food for business is " milk cows”- brands, products, trademarks that are created and promoted by market participants, and then “milked” to generate income.

Best Article of the Month

We interviewed businessmen and found out what modern tactics help increase average check and purchase frequency regular customers. We have published tips and practical cases in the article.

Also in the article you will find three tools to determine the needs of customers and increase the average check. With these methods, employees always fulfill the plan for upselling.

To milk a cow, it must be pastured. Since the grass on your favorite pasture ends at a certain moment, even large companies forced to search for a new meadow for their cattle. And, most importantly, your promising meadows should not be found by a competitor earlier.

Unique trade offer(USP) from a business standpoint and is such a free pasture on which there are no competitor's cows.

2. Cross-marketing: how to quickly and cheaply attract customers

Cross-marketing is a traditional method of partner promotions, especially effective when the budget is reduced by advertising expenses. Partnership in this area reduces advertising costs for attracting new customers by 50% and, with the right approach, allows you to expand the target audience. How to choose the ideal partner for the action and organize it on mutually beneficial terms? Cross marketing is a relatively new and efficient technology promoting a product or brand in the market.

One of the principles of this method is the expression "fish where it is found." That is, communication and sale should be in the place where a person is located to it. The essence of cross-marketing is that customers ...

3. How to come up with a company name: step by step algorithm

I am sure that a professional copywriter who is looking for a resounding name for a huge corporation, and a businessman who orders the first sign for his hairdresser, follow the same path of creating a brand: they try to put some semantic and emotional load into the name of their companies, the influence of which they want to extend to future customers. And despite the fact that naming is a creative process, technology is indispensable here: names taken from the ceiling are rarely successful. As history shows, the talent of a copywriter did not always contribute to the creation of great brands. Their names sometimes became the names of localities, the names and surnames of the founders, and even their food preferences.

4. 8 marketing ploys to increase sales in the low season

5. Low-budget marketing actions: rules and examples

Solid advertising budget does not yet become the key to the desired growth in sales. The relevance and correctness of the advertising message in relation to the target audience, the expressiveness of the design and the precisely chosen text, the use of non-standard sites - this is what increases the chances of the desired success. But even low-budget promotions have a number of features that you need to consider if you want to get the most out of advertising.

6. Word of mouth marketing: 4 mistakes that ruin everything

Word of mouth marketing comes to the aid of companies when it is necessary to attract customers. Most companies take recommendations as a coincidence, hoping that the buyer will recommend a product or brand just like that. For this to become a pattern, referral marketing, including word of mouth advertising, must avoid the following mistakes.

7. Seo-optimization and website promotion: typical mistakes

Seo-optimization and website promotion are widely used by merchants. However, due to inexperience, the client may choose a poor contractor - not competent enough to achieve real good results and understand which recommendations are outdated and which are basic. What Yandex requirements should the site meet and what SEO optimization and site promotion mistakes should be avoided?

8. Website personalization: a selection of effective tools

Website personalization tools for a specific visitor are widely used in online marketing. To keep a potential customer on a company page or in an online store, merchants make great efforts. Here's a selection of retention and personalization tools you're sure to find useful.

9. Sales Marketing Techniques: 6 Great Ideas From Practice

10. Free Advertising: 40 Ways to Advertise Yourself Without Investment

Can free advertising deliver effective results? Where is the best place to place free advertisements advertising? What makes good free online advertising different and why is it beneficial for business? How to competently create advertising for free and increase the profit of the company? What are the advantages of a flash mob for brand awareness for the whole country? Answers in the article. H

11. 7 rules for attracting and retaining customers that you will like

A loyalty program is successful if it is simple, profitable and completely transparent to the consumer. How to ensure that customers do not refuse it and use the services of your company with pleasure? It is difficult to invent something fundamentally new in a loyalty program. Success depends on how you put it together: in some companies it becomes a growth driver, in others it is an optional addition. While improving the ways of attracting customers, we relied on several rules for attracting and retaining customers, thanks to which it became a real selling tool.

12. What you need to know about the client in order to sell him more

There are a number of data that have a significant impact on customer loyalty. For example, if employees of a cosmetic store know what eye color regular customers have, then there is a greater chance of selling them new line cosmetics. Are you making an effort to collect customer data that can help drive sales for your product?

13. Corporate identity of the company: development, implementation, examples

In this article, we will look at why corporate identity is important for a business, how to develop a good logo and corporate identity for a company, as well as what complexities and nuances the creation of a corporate identity involves, and how market leaders choose corporate identity design. Details on this, as well as whether you can find a corporate identity template for your industry, -

14. Competitive advantages: an overview of strategies and ways of development in a crisis

The world does not stand still, information is constantly updated, and market participants are in search of marketing ideas, ways of doing business, new views on their product. Any business is tested for strength by competitors, so when developing a development strategy, it is reasonable to take into account their influence, market share, position and behavior.

15. 7 rules of product promotion that have been effective for half a century

article GetSocial.ru. It is good both for site owners and for those who want to explain to these very owners what needs to be done and what they take money for. And yes - everyone loves checklists, because it is always easier to act on a ready-made list.

Igor Rudnik wrote for my beloved MadCats. Here is a quote: “Meanwhile, a link profile is one of the factors that a site, like a Chekhov man, should always be beautiful. Moreover, content marketing is also related to the link profile: due to juicy, bold and rich content, the highest quality links are obtained. And one more, small one: “The article was written by the head of one of the network services, you can see for yourself which one. And this is a great example of anti-jeans. Because in the text there will be links to all competitors at once. And the article is useful in itself.

Therefore, the article is for all those who believe in SEO.

Another article for beginners "Keyword selection for an online store: how to search for SL" on the Semantica blog. If you are SEO, you can send this article to the client to understand your tasks.

2. Content Marketing

It's my favorite subject and I've made it a habit to explore everything inside and out. Therefore, there will be many links to articles.

It is about the approach to business in general and to letters in particular.

5.PPC

For those who want to make their Facebook feed surprisingly useful, we advise you to run through Volkov's List with your eyes. Perhaps you will find yourself there. And yes - the author of this very list promised to write an article for our blog, so subscribe quickly so as not to miss anything.

“User photos are linked to related product pages, making it easy for customers to buy the clothes they see. These crowdsourced lookbooks are a great tool to showcase Urban Outfitter products and help customers make more informed purchases.”

7. Cases

I really liked the descriptive and informative story in Netpeak "Case: how to analyze competitors using SimilarWeb" The author Alexey Seleznev oriented his story for those who are moving into global markets.

He divided all competitors into global and local, and made accurate conclusions after the analysis. Laudatory reviews are now very rare (sometimes people are just too lazy), but this article was showered with applause.

The Yagla case on Spark showed that without the help of a magic wand, you can almost double the number of leads. “How to reduce the budget by 33 times and get 1.7 times more applications. Case Beeline»

Yagla experts say that mechanics work in corporations and micro-businesses.

“Creating a community around the brand: the BlaBlaCar experience” by Irina Barinskaya for Cossa. This case is about working with people. Just read - and you will understand that patience, observation, the ability to analyze and listen, these are the real marketing tools. And they work.

8. Web analytics

"3 Cool Excel Reports for Productive Sales Planning for Small Businesses" on Spark. This is a translation of an article by Astronomer CEO Tim Branck about three practical reports in Excel. You will find out the answers to the questions: what will your income look like, taking into account different scenarios? How many engineers (depending on the type of business) or customer service professionals will need to be hired to achieve and maintain planned growth? How much is it? How much capital will be needed to finance the growth plan?

Evgeny Povkh wrote for Seo News "Overview of the updated Report Wizard 2.0 in Ya.Direct", in which he listed all the advantages and nuances of the new version.

“It won’t work like that: three stories about how web analytics saves sites”, author Serulov Pavel, for Lead Machine. For whom: for those who want to explain to customers that web analytics is the foundation of the basics. Without it, there will be no marketing. In a nutshell, you can simply - it helps not to drain money from the budget.

9. Usability

"Designing Website Screens with a Gutenberg Diagram" is a great article on the AskUsers blog. If people behave in a certain way, because they are .. people, then why not apply a diagram that takes this “in a certain way” into account. And here she is:

An excellent article in the Siteclinic.ru blog "Design of the pages of a new site: how to work with site developers" from the author Anna Sebova. The article discusses the main stages of site development, how to properly build work with a development team, as well as examples of the types of sites and the number of pages that each of them consists of.

Netology in June generously handed out the book "6 usability stereotypes", which was written by Mikhail Bode. I copied the contents of the book for you to stir up the desire to download it quickly:

10. Podcasts

I am actively learning podcasts. Sometimes it helps a lot (when you're bored on the treadmill, for example). I ran very well under the stories of Iya Ishmenetskaya in Andrey Zinkevich's blog.

She conducted her first training in 1998. Experience and knowledge are simply priceless. Iya is probably the most experienced marketer I've heard. "System marketing: how to attract and retain customers in the current conditions" - and you listen.

Marketing effectiveness is the most important factor for any business in modern world. Marketing research has become very popular. It is this diagnostic method that helps to identify interesting articles on marketing what a certain industry lacks or what is exceeded, and such marketing errors require large unnecessary material costs.

At the present stage of development, marketing is no longer a simple analysis of people's preferences in the sphere of consumption and demand, it is a search for solutions to expand the volume of markets, ways of its interaction. You need to have a very good intuition to anticipate changes in the needs and desires of consumers and successfully adjust your production program to them. So marketing has turned into a war. In order to know the desires of consumers, one must know the development of the entire class of consumers in the market. The main thing that drives the consumer is: preferences and requests. More secondary factors are: motives, consciousness, sensations, incentives, perception of information and others, which you can learn more about by reading articles about marketing .

Inside each person there are internal motivational motives, which, in turn, underlie the behavior of the consumer in the market - these are incentives. In order to present their incentives in the consumer market, consumers need sensations - a form of awareness by them of their requested needs. You can also read articles on marketing that will be helpful in resolving this issue.

For primary needs, a set of options for satisfaction arises - these are the requests and preferences of consumers. What follows is the process of perception - the realization of what is really needed.

The motive of the consumer is in some way the gap between the conscious request to read articles about marketing and what still appears in desires, but at the same time it is the reason for the consumer's motivation to purchase any product.

Consumers can choose for themselves a certain behavior in the market - their actions and actions in relation to a particular product. In this way, the contradictions between the desire to acquire and to be limited can be resolved. Also, to solve this issue, you can read interesting articles about marketing collected on our portal.

The consumer has the right to: purchase the product, collect additional information refuse to buy anything. If, nevertheless, the choice is made, the consumer begins to compare and evaluate how successful his purchase is - it is in this process that a comparison of what was expected and received takes place.

Content

What types of content exist. By the way, you can make up a dozen more from this topic - compare types of content, say which is better in different areas, show shortcomings and just good (bad) examples.
What to post when you have no ideas
How to make a content plan
What is a content strategy
How to implement a content strategy in a company - a step-by-step plan
What you need to know before you start blogging
blog promotion mistakes
What metrics to count on a blog and what conclusions to draw from them
Engagement is the main metric for a blog. If you notice that the topic has come up on a marketing blog, write about other metrics in more detail. Articles can be posted on a blog or short posts on social networks.
Evergreen themes for any blog
Blog posting checklist
N best blog articles about X
10 sites to post an article for free
What to write to the editor
5 indicators that the article will "stop" for readers
Dead copywriting tricks
How to Know if Your Copywriter is an Idiot
Where and how to find a copywriter
How to get 7000 readings in Zen in a week
How to create quality narratives in Zen
Show, don't tell
10 Mistakes That Make Your Screenshots Look Horrible
100 places where you can legally take images for the site
50 Free Image Sources Few People Know About
Where to find experts for blog articles
How to Write a Company Mission Statement (and Do You Need It at All)
10 life hacks to make your article interesting
10 Signs of a Good Media Article
Rules for a catchy press release
Why we love video content (and you should)
Why text is better than video
5 Examples of Successful Content Marketing in a Serious Business (Construction Factory Blog, Soda Comics, etc)
How to take a great product photo
Emoji: can not be removed or 10 types advertisements where emoticons are appropriate and needed
Informational reasons for posts and mailings until the end of 2018
As an Internet Marketing Specialist
How to write a headline that will attract readers
10 Ways to Monetize a Blog
10 Blogging Platforms Other Than a Personal Website
10 naming tricks
Sales text template (article, post)
How to write texts about the company, on the main page (how not to do it)
How to distribute content (what tactics to choose and what to do step by step)
Sites with presentation templates
10 Great Storytelling Examples
Free (Paid) Content Marketing Courses
Checklist: content for an online store. What texts must be written if you sell online. A must-have blog post topic for marketing, useful for businesses and helping a lot of copywriters do their jobs better.
Where to find an expert for an article and what questions to ask him
How to write an interview - not boring, interesting, non-banal
5 services for finding blog topics
How to write a script (for an image video, for a film, for advertising)
How to write for your target audience
How and why to write a redaction policy
Funny mistakes that are often made in texts
What is LSI copywriting
Freewriting - how to overcome stupor or fear of a blank slate
How to write about what you don't understand

By the way, we have a newsletter

Once a week we talk about business, marketing, project management and people. Personal Stories from the heads and employees of the agency, a digest of interesting articles.

SMM

Useless and outdated social networks
Gender (in)equality in advertising: how to write posts for men and women in social networks
How to edit photos for business accounts on Instagram
10 steps to create a viral Instagram account
How to use the Vkontakte application form (what, to whom and how)
"Nemesis" - how it works and how not to run into a ban (and does it work at all)
API on Vkontakte - what is it and how to use it
SMM campaign effectiveness metrics (how to understand that money is not going down the drain). An extensive topic for a series of articles in a marketing blog. You can make collections of different sizes, illustrate with works from practice. Mandatory topic - it confirms expertise.
5 rules (stages) for auditing communities in social networks
5 Ways to Make a Cool Post Cover Without Photoshop
Youtube video checklist
5 companies that have cool social networks in complex topics (construction, finance, manufacturing, furniture)
5 rules for good social media hype (about virality)
How to increase the number of comments under posts. All about new gold - social activity and involvement
How to make (and not make) posts for restaurants and cafes (substitute any other direction that is relevant to you now)
N tips for social media post typography (padding, headings)
Being an SMM Manager: 7 Essential Skills
Take an Example: 5 SMM Success Stories
5 big failures in SMM
The best ways to splurge on advertising campaign in SMM
Why do you need, how to create and register a Business Manager account on Facebook
Everything you need to know about IG TV on Instagram
10 ways to create an account on Instagram. Article about approaches to maintaining accounts - types visual content, strategies
10 reasons to start using Instagram to promote your small business right now. On the relevance of the social network
Ranking factors for promotion on YouTube
Recipe effective advertising in contact with
Brevity is the sister of talent: how to make an effective SMS mailing
10 Non-Obvious Ways to Increase Social Media Followers (challenge, run a viral contest, offer something in exchange for a subscription, offer a discount for actions, pop-up banners, etc.)
Instructions for using hashtags on Instagram
10 Cool IG TV Templates for Instagram
What is and how to make a dynamic cover
Effective video advertising on Instagram
How to promote a group from scratch
5 most popular questions about community promotion in contact (and answers to them)
Sizes of pictures and banners for all social networks
How to increase ER in posts
10 tips to catch Prometheus
What KPIs to set for an smm manager
How to make a cool viral meme
7 popular types of content on Instagram
The roles of page administrators on FB: what is the difference, in what cases whom to assign to which role
Why they can block the Vkontakte group and how to bring it back to life
How to sell using "goods" in VK
How to measure feedback with an audience in SMM
How to increase the number of reposts of articles
5 Important Social Media Updates 2018 (2019, 2020) You May Have Missed
How to work with the market platform on Vkontakte
How to choose a strategy for Instagram (and any other social network)
When to use memes, how to use them to promote
How to use tags
How to cut all bots from subscribers
The best contest mechanics for different social networks (examples of cool contests)
How to develop a Telegram channel
How to make a community in Vkontakte
What not to post in in social networks not to get in trouble with the law
How to set up ads on Instagram Stories
What is retargeting and how to set up a Facebook and Vkontakte pixel

Advertising

Reminder to the advertiser: how to order (context, targeting, PR)
How to write a report on contextual advertising for a customer
Mistakes in targeted advertising
5 principles of promotion through bloggers
10 not allowed in children's ads (government restrictions)
5 laws of explosive PR
5 Examples of Cool PR Campaigns
The Worst PR Tips We've Heard
5 free PR tools (tracking mentions, statistics, trends, etc.)
Social media ads that don't work (examples)
How and how much to collect keywords to contextual advertising worked (basic tips)
7 common mistakes when working with adwords
7 common mistakes when working with Yandex.Metrica
10 mistakes of a beginner targetologist
Advertising in the teaser network: how to set up and measure effectiveness
What ads catch Generation Z
How to choose an advertising agency
How much does blogging advertising cost?
5 examples of cool social advertising
10 ideas native advertising

What to write in articles about email in a marketing blog

5 rules for writing a letter (post) - an apology if something went wrong (take the blame, offer buyers a benefit, etc.)
Bad advice: how to turn cold email into spam
How to write a great letter in a retail newsletter
What is a showcase letter and why no one uses them
What is and how to write an email marketing strategy
10 signs your email campaign is falling apart
How to increase OR (CR) mailings
Examples of creative emails
Examples of bad mailings
10 banned words in mailing list
How to know if your email has been read
How to create a reactivation email chain
How to write welcome emails for commercial mailing lists
What to write in the subject of the letter so that it is opened
How to collect feedback in emails (like / dislike buttons, ways to increase the number of responses to emails in the mailing list)
Why is no one reading your newsletter?

Freelancing and Efficiency

Services that help you focus on work
Rules of life (survival) of a freelancer
How to know which online career is right for you
Who should an Internet marketer subscribe to (10 cool specialists, groups, mailing lists, blogs)
10 good habits for self-development
How to fight laziness: 5 tips from experienced freelancers
7 Reasons Why You Can't Work Remotely
5 Time Wasters That Will Make You Poor Sooner or Later
How to manage your freelance team
N places where you can find a good performer (designer, marketer, author - can be divided into several topics)
5 rules business correspondence with customers
The 7 deadly sins of a freelancer (laziness, missing deadlines, turning off your phone, taking a break...)
How to organize the work of a novice entrepreneur (accounting, planners, etc.)
Skills that will come in handy for everyone who is leaving office work remotely
Mistakes of new entrepreneurs
Websites for remote work
How to organize workplace freelancer
Where can a freelancer work if they don’t let him work at home (co-working, cafe, anti-cafe, park, come up with something else unusual)
10 best books(films, articles, YouTube channels) about advertising
7 books every entrepreneur (or self-employed) should read
10 tips for building a company's online reputation. The theme is well suited for both companies and single performers
10 networking rules to get orders for free
7 portfolio design mistakes
New extensions in Google Chrome for the marketer
10 Digital Etiquette Rules Everyone Breaks
How to relax if you work in open space
5 best Telegram channels to find a job for a marketer
How to stop procrastinating

Services and Applications

Brief overview 10 best CRM systems for a freelancer or a small company
5 project management services
Services for SMS mailings
Convenient applications for working with documents on a smartphone (tablet)
5 VPN services (free, paid)
7 free services for productive work (for working with documents, for concentration, instant messengers, etc.)
Top Reliable Hostings
Services for cross-posting
Services for automatic posting
7 services to pick up the keys
Services for email newsletters
Services for checking content for uniqueness
Mindmap services that even a beginner can figure out
How to record a podcast
Services and platforms for webinars
How to make GIFs (services)
7 services that will "comb" your texts
7 services for creating push notifications
5 services for analytics in FB
Services for creating presentations
Services for creating infographics
Where and how to create a meme
Services for creating and editing videos
Event Promotion Apps
Prototyping Services
Useful plugins for Google Chrome
How to work with Yandex.Wordstat
Services for collecting the semantic core
Services for community administrators in social networks
Call tracking services
How to make a website on Tilda

Sales

Market analysis: checklist or step by step guide
What to give a client to attract attention
What to do if the client is negative: 5 effective ways cool the ardor
7 (or 5, 10) types of difficult clients and how to work with them
How to understand that the client is problematic at the very start
How to boost sales with promotions and discounts
About fake comments, reviews
How to attract customers if the reputation is damaged (about working out the negative)
UTM tags for beginners (why and how to set them)
How to follow potential client(remarketing, chats with cobrowsing)
10 steps to draw up the right portrait of the target audience
15 Competitor Analysis Questions
B2b and b2c leads: what's the difference?
5 universal formulas for a unique offer on the site
What is and how to set up an auto funnel
What are the types of lead magnets?
How to create a lead magnet in 15 minutes
How to properly collect personal data
How to respond to reviews
What is, how and why to measure the heat of traffic

Sites

Popular CMS with pros and cons
How to increase website conversion through design
10 Signs of a Lead Generation Website
5 things to know about UX design
5 ideas to boost orders or sign up for free trials
5 reasons not to use constructors
Fundamentals of internal website optimization. Even if you are all for content marketing, you should understand that it starts in the internal optimization of the site, so blog articles on this topic are a must-have.
What is a semantic core and how to compose it
5 myths about website builders
Which commenting system to choose
Landing magnet words: which help to sell and vice versa - kill sales
Pop-up: how to use it unobtrusively and make cool "pop-ups"
Robots for lead generation (Vera, Dasha, cool chatbots)
How to design an online store website to increase conversion
Checklist for self-checking UX-landing (website)
Free traffic sources
Site on a template or a unique design? Pros and cons
How to reduce website bounce rates
Common website mistakes
How to add a company to Google Maps and why is it necessary
5 ab-testing mistakes
N sites where you can buy a good theme for the site
How to know you're getting quality traffic
Why should a non-designer know the design (to analyze the site, give technical specifications for pictures, etc.)
How to write a brief for the site
Ideas for free website promotion
10 signs that your site needs to be changed
5 design elements that can harm the site
How to choose and use the right font
7 mobile marketing trends
How to use bots for promotion
All about internal linking of the site
5 services for a quick website audit
7 mistakes in the design of the product card of the online store
Secrets of a successful first contact with a client
5 services for accepting payments on the site
Usability for Dummies: 5 Navigation Principles
How to test a site for download speed (and improve it)
Educational articles and videos on creating websites
How to check website responsiveness
How to migrate a site to a new engine
How to transfer a site to a new hosting
100 Useful WordPress Plugins
100 free themes for WordPress (and other CMS)
What gives and why you need an SSL certificate
How to write a technical task for the development of the site
How to deal with ad blockers
Ideas for split testing and principles of A|B testing

Analytics

What an Internet Marketer Should Know
5 Easy Steps to Analyze Competitor Content Marketing
Vkontakte Analytics - tools for collecting statistics and analyzing competitors
Analytics in YouTube - tools for collecting statistics and analyzing competitors
7 unforgivable mistakes in targeting
Instructions: how to work with a report on keywords in Google AdWords
The most important Metrics and Analytics reports
How to add different counters to the site
Overview of popular parsers
A step by step guide to using one of the parsers

Blog articles on marketing theory

Principles of launching a crowd marketing campaign
What is situational marketing and what is eaten with (examples)
What is KPI, what metrics are there, who gets them
When it makes sense to abandon KPI
What is normcore marketing
How to use sex in marketing (sex still sells?)
What is community management
What is newsjacking, where and how to use it
What is cross marketing and how to use it
Augmented reality - how it works and how to use it
Fact-checking - why is it needed, how it works, is it needed, and what will happen if it is ignored
Alternative, unpopular marketing options
Guerrilla Marketing - what it is and examples for inspiration

With the right approach to this list of topics for a marketing blog, you can create an almost endless content plan. From each topic, you can make some more interesting titles for high-engagement content. If you are too lazy to do it yourself, write to us - we will write cool articles for a marketing blog or good content for groups on social networks.