Rules for equipping a retail outlet on wheels. How to open a business on wheels: travel business ideas. How much money do you need to trade with wheels

Trade is the engine of progress. It is quite difficult to run a business in trade, but those who have been able to achieve success are incredibly satisfied with the result and do not want to give up continuing their activities at all. Opening your own store or at least a stall is a great way to start in big world business. The advantage of this business is that it is understandable to most. The ways of development and growth are clear: one stall turns into a store, one store into a chain of stores. This service will always be in demand, and if it is possible to provide the network with favorable prices, you are guaranteed to have a wide and loyal clientele.

One of the interesting ways to start a business is to open your own stall on wheels. It can be a small trailer from which you can trade. Or it could be a van converted into a stall. Such trade always has the opportunity to provide the buyer with everything necessary. Plus, you are not tied to any particular area - you can always drive and move your store to the other side of the city, where there are more buyers.

Stall on wheels: where to start?

Obviously, the first step in such a business is choosing what to trade. More on options, we'll cover later. Now you need to figure out how to make the right choice in general.

It is necessary to take into account many factors specific to your city, or to the city where you are going to trade. Is there a large tourist flow in the city, how many people use the metro, how many people live in the city, is it possible to provide the stall with uninterrupted supplies of the necessary products.

Choosing and buying "wheels"

It is necessary to start the search for a suitable van by analyzing sites that sell cars. There are two options:

• purchase of a finished van;
• purchase of a van and its further re-equipment.

We will talk about the second option later, initially you need to consider the option of buying a ready-made stall on wheels. This is a great option if you plan to sell standard products and do not need to purchase additional equipment, such as a special gas grill for cooking food. Most modern vans meet these requirements.

With due skill, you can find much more interesting options, including prepared vans, in which you can find all the necessary equipment for doing business. In any case, in order to save time in the future, it is necessary to provide for the following points in the vehicle:

• the presence of opening windows;
• good technical condition.

The van that suits you can cost different amounts of money, depending on various factors. A finished van can cost between five hundred thousand and one and a half million: it all depends on the installed equipment.

Refurbishment

If you bought an ordinary van, then the stage of its re-equipment begins, during which it turns from a simple minibus into a full-fledged outlet. At this stage, it is already necessary to decide what you plan to trade.

If this is a trade in souvenirs, or it is planned to open a kiosk, then it is enough to simply equip a place for the seller, as well as some showcases so that buyers have the opportunity to choose goods. If you have made a choice in favor of catering, then the task is more difficult. It is required to buy the necessary equipment for cooking, place a ventilation system.

Optional equipment

AT optional equipment which is required to purchase includes the following:

• place for the seller. It should be a fairly comfortable chair, since there is no way to get up and stretch in the van.
• Cash equipment. If you are planning to engage in a "white" business, then without a cash desk, nowhere.
• Heating system. In order for your seller not to freeze in winter, you will also have to spend money on a good heating system - it should work as autonomously as possible from the car one so as not to waste fuel.

Advantages

A shopping pavilion on wheels is a very convenient type of business. To date, no more reliable way has been invented in order to earn a living. There are no high profits here, but the minimum profit is guaranteed. Plus, you can provide it yourself. The speed and success of trading depends on your product and on which place you have chosen to sell.

Mobility

The obvious advantage of a mobile shopping pavilion on wheels is mobility. In the event that trading does not take place at one point, you can always drive and move to another point - it is enough to have the appropriate permit. We will talk about the legal side of the issue later.

disadvantages

However, despite the advantages, there are some disadvantages. The main problem is that this type of business has a rather low profitability and it is very difficult to ensure a really high profit. You can always face the fact that some batch of goods will not be sold and suffer serious losses.

instability

You will have to face this minus and you need to be prepared for it. Before you find your favorite place, you will have to spend a lot of time. And even then, trading from your van can be extremely volatile: on some days you will have a lot of buyers, and on others, none. And there are no obvious reasons why such volatility occurs. Because of this, some people prefer to buy several vans at once, in each of which they put their seller. Thus, the issue of unstable trading will not affect the final profit so much.

What can be traded in the stall

The advantage of the stall on wheels is that you have virtually no restrictions on what you can trade. It can be souvenir products, or just a newsstand, or a Catering. You can also open a local market if you have a regular source of fresh produce, such as meat, poultry, or fruits and vegetables. Such trade brings a very good income and, as a result, can result in a serious business development, which later becomes a store or even a chain of such stores. Of course, business development can only be ensured if there is an understanding of how to conduct business. Therefore, it is necessary to decide what to trade. It is best to choose something in which you have skills and knowledge. For example, chefs can open a catering facility. People with a tourism education can engage in attracting tourists to buy souvenirs.

Souvenirs

Sale of souvenirs from a mobile kiosk - interesting option for trade. You need to find a suitable point with a high tourist flow. It can be one of the attractions of your city, or some point of interest among tourists: a large store, a popular street. Souvenirs are best purchased in bulk, before the start of the tourist season. This way you get the best price.

Newspapers, books

Another interesting option is to open a kiosk on wheels. This option is perfect for residents of large cities, where there are no strict restrictions on trade and parking. The idea here is simple: batches of fresh newspapers and magazines are purchased daily. Additionally, you can buy guidebooks if the city is popular with tourists. It is also allowed to buy small souvenir products: decorations, toys. In general, everything that in theory may be needed by a person who just walks past your kiosk.

Then you need to find a parking space in a good place, from where the trade will already be conducted. It can be a passage place next to the subway or not far from the bus stop. public transport. During the season, parks and attractions are also suitable. In a word, any places where tourists can gather.

Public catering

Creating a catering point is also an interesting option to think about. However, here it is worth considering the possible difficulties in obtaining a trade permit from the inspection authorities. The fact is that no one will issue such certificates without proper checks. And provide the necessary conditions labor in a cramped van is incredibly difficult. At the same time, of course, it is clear that nothing is impossible and, with proper preparation, it is possible to open a catering point. It is also worth considering the option of opening a point of sale already finished products. You can buy it from the manufacturer, or you can make your own.

Shawarma

A favorite dish of residents of all cities. Today, opening your own place serving shawarma is a win-win option. For such an institution, you will have to buy a stove, a special skewer, take care of the presence gas equipment and safety technology. As soon as everything you need is connected and configured, you can immediately trade. It has been proven that the classic shawarma attracts a lot of hungry customers.

pies

Another interesting option is the sale of pies and pastries. There is one indisputable advantage here: there is no need to purchase and install expensive equipment in the van. Firstly, you can negotiate with manufacturers on deliveries: every day, before the start of the working day, you can call in for goods for sale. Secondly, you can install such equipment at home. In this option, in the same way, there is no need to install stoves in the van. This will significantly reduce the cost of re-equipping a mobile stall.

Seasonal items

Another interesting option is the sale of seasonal goods. Here it is worth considering what seasonal goods are presented in your region and how best to organize their delivery to your outlet. Seasonal goods may be of interest to tourists and visitors to the city. The demand for seasonal goods among pensioners is also known - this should be taken into account when choosing a place to trade. It may be near the hospital, or the post office.

Market trading

If you have familiar gardeners or farmers, then it is quite possible to trade in the market. You can trade meat, poultry, fish. Or, if possible, vegetables and fruits. This business has a huge advantage in the sense that you will hardly need to do any modifications to the van. It is enough to buy scales and containers for storing products.

This option is also suitable for the farmers and gardeners themselves: a small van is bought, several hours are spent daily to sell at the local market. As a result, the profit of the enterprise can increase significantly and please gardeners.

Market analysis

It is rather difficult to analyze the market of trade from kiosks on wheels - it is necessary to take into account seasonal factors, traffic and much more. However, if you try hard enough, you will notice that the owners of public catering establishments that deal in shawarma or fresh pastries take the main profit. It has a banal smell that attracts customers. However, the situation is no worse in other areas. It is much more important to find a good place for trading.

Possible profit

There are many factors to take into account when calculating profits in such an enterprise. The first thing you need to focus on is the patency at the point where you plan to do the main implementation. If the throughput is high, then you can count on good profit indicators. In theory, if you have 200 customers per day (20 per hour) with an average check of 200 rubles, then the daily revenue will be about 40,000 rubles. Monthly - a little more than a million rubles. We subtract from this the cost of purchasing goods, servicing equipment, servicing a vehicle, and we get about fifty thousand rubles of profit per month. After paying taxes and dues, there will be about forty left. Keep in mind that these are approximate figures that are relevant for some areas of Moscow and the Moscow Region. In the regions, the final figures will be different.

The legal side of the coin

When it comes to the legalization of such a business, it is necessary to take into account many factors. In theory, you can not even register and trade exclusively for cash, but this is how you risk and limit the circle of your customers - after all, many people prefer to buy goods with a card. And in general, in society there is a trend towards the rejection of cash.

Therefore, when opening a business, we will deal with full registration and draw up all documents. At least we'll show you how to do it.

Business registration and paperwork

So, you need to start registering a business with choosing a form of ownership. It can be an individual entrepreneur or an LLC. Most often, an individual entrepreneur is enough to conduct a business of this level, however, if you plan to engage in the sale of alcohol, then it is better to choose an LLC. And if further development of the company is planned, then the choice in favor of LLC will be much more logical.

IP should be opened if you want to limit yourself to only one point and one van, from which it is not planned to sell alcohol. In this case, registration is simple and takes literally one day. You need to submit relevant certificates and applications to the local tax authority, purchase a seal and a cash register. In the future, it is necessary to submit income declarations to the tax authority. In general, there will be no problems with bookkeeping - they simply cannot be at this level.

The process of opening an LLC is not much different, except that you will need to do a little more paperwork. It is required to draw up the charter of the Society ( model statutes can be found on the Internet), open a bank account, determine the relationship between the members of the company, if any.

If we are catering

If you are planning to open a catering point, then here you may have to obtain relevant certificates stating that you have passed all the necessary checks and that your products and cuisine comply with the stated standards. More detailed information about the process of passing all the checks can be obtained from the relevant committee in the regional authorities. Do not be afraid that officials will twist your arms and demand bribes - you are not Bill Gates and most likely will not interest anyone. Moreover, it is even beneficial for clerks from the city administration that you do business - for this they receive additional remuneration and bonuses.

What is the article about?

Profitable and promising direction - kiosk on wheels, or "tonar", this is also the name of this type of trade. This is an ideal solution for those who are just starting their business journey. This is the direction to entrepreneurial activity has not yet received much popularity, so there is a real chance to become a successful pioneer in this direction.

Investments for this type of trade will be needed, but they are not as significant as it happens with the opening own store. When opening a stationary kitty, in addition to paying for this point, the entrepreneur will have to pay monthly rent for the land on which the LFA is installed. Moreover, having such a mobile point as stall on wheels, the entrepreneur has the opportunity to study consumer demand in each individual area, region. After all, no one bothers him to move from place to place, from city to city, from one region to another.

How to open your kiosk on wheels

Assortment, whatever your heart desires. It can be a fast food or a mobile coffee shop, a point of sale household chemicals or confectionery. In a word, what is in demand is what we offer. There are a lot of ideas and the entrepreneur makes the final choice himself. For example, in the USA, they practice mobile salons for animals, where owners can wash, cut, and comb their pets. In France, it's hot pastries. With us - it's anything, everything will be in demand.

With dogs and cats, things are more complicated for us, but food outlets, mini-cafes or fast foods are just what is in demand. In any case, the owner has the right to change the assortment and direction of activity at any time. The main thing is that the documents are properly executed. Read more: How to open a cafe fast food. Business plan.

How to legalize your type of activity

The process of registering a private enterprise is not difficult. Initially, it is worth deciding whether it will be a private enterprise or an entrepreneurial individual activity. In both of these types of business, the owner has the right to hire people. But it is still too early to talk about hired labor.

For registration of entrepreneurial activity, it is necessary to apply to the administrative authorities at the place of registration. On the proposed form of the established form, write an application and give it to the registrar with copies own documents.

Important! At the very first stage, the future entrepreneur must decide on the type of activity. For this, there is a specialized list of services. Each type of activity is determined by a special number, which must be entered in the designated box in the application. After that, pay the state duty and hand over the package of documents to the registrar with a receipt for payment.

The issue is being considered promptly, and in a couple of weeks you will have a certificate of the entrepreneur and an extract from the register, indicating registration in unified register. This day can be considered the birthday of your own successful business.

After receiving the certificate in hand, it is necessary to register with the tax authorities. A copy of the certificate is provided there, an application is filled out, where it is necessary to indicate the form of taxation. Usually, novice entrepreneurs choose such a form as a single tax. In any case, the type of activity and the form of taxation can be changed if it suddenly turns out that the choice was made incorrectly.

Acquisition and registration of a tonar (kiosk on wheels)

There are many offers of this type in today's automotive market. You can get it from abroad, for example, from Germany. But customs red tape will take too long. If there is such an opportunity, then this must be done even before registering an entrepreneurial activity. But for a small fee stall on wheels can be purchased at the car market.

There are many offers and you need to choose a mobile stall in the form of a trailer. It can be:

1. Mobile shop MZSA 815001 based on a trailer. Closed type, equipped with the necessary shelves, has a certain set of equipment. The manufacturer can produce a kiosk on wheels according to the individual order of the client. Beautiful appearance, neat and comfortable inside.
2. Ural-Kupava is made on the basis of a car trailer. The walls and ceiling of the kiosk are made of sandwich panels, which increases the thermal performance in winter period time. Roomy and comfortable. Large internal space allows you to install enough necessary equipment, refrigerator, providing conditions for food storage. An ideal mobile stall for food and for preparing hot pastries.
3. Cossack 82721-01 based on a single-axle trailer. A small, comfortable stall often used for selling dairy products, cooking and hot baking.
4. Tonar-Trade. One of the most capacious representatives for street trading. It is equipped with large display windows through which the buyer can observe the cooking process or choose the necessary goods.

You can buy such kiosks new or used, there are also a lot of such offers. But just buying is not enough vehicle, requiring special clearance and not only in the bodies of the state road inspection. Such a tool will require additional permission from the sanitary and epidemiological station and the fire department. In ready-made mobile pavilions, all the requirements of these services are provided for, so there should not be any difficulties.

Probably, you should not remind the driver-entrepreneur that category “B” is not enough for working on a tonar. Category, permit to drive with a trailer plus business permits, coordination with the municipal authorities. It will not work to come and put the tray in any place you like.

There is a certain list of documents that give permission to carry out this type of activity. This is not difficult to solve, but collect all the papers in order to avoid large fines, necessary. It is impossible to say exactly what is needed. The main requirements are listed. The regulatory framework is constantly changing. But if the package of documents is assembled today, then next year nothing will have to be changed. Read more: How to open your own store. Store business plan.

Requirements for products sold

Regardless of where the product is sold or the service is provided, the entrepreneur must have a certain list of documents on hand. It is minimal for industrial group goods, household chemicals. But any group of goods must necessarily have documentary evidence of compliance with established standards. Based on this, manufacturers maintain special certificates. Any certificate, declaration has legal force.

If these are products manufactured directly on site, then the corresponding declaration is used. It is difficult to understand for a beginner in such a business, but it is also impossible to explain what exactly is necessary to carry out this type of activity. The legal framework is constantly changing.

Definitely fashionable to say one thing, Required documents it is easy to prepare, it will all take 2-3 days. Each individual region has different requirements, but it is possible and not difficult to fulfill them so that you can work calmly for at least a year.

When selling grocery products, you must have certificates. When offering the consumer products of own preparation, a declaration is required.

What type of activity is the most promising in a kiosk on wheels

Do not think that a kiosk on wheels will quickly bring good money. This, like any other business, daily hard work. It is simply impossible to say unequivocally what exactly will be better sold. Today, a person can come to the outback, simply by loading the car with bread. And tomorrow, when he will trade in the city, the buyer will look for a completely different product. In a short time, each entrepreneur will independently determine in which region and what the buyer needs.

But in urban areas, few people can pass by the aroma of coffee mixed with the smell of fresh pastries. Therefore, fast food with hot homemade muffins and coffee is the most popular option. Moreover, in urban conditions, a businessman can offer:

• fresh milk and dairy products from the nearest farming, a fairly demanded category, which is not enough on the market;
• meat, meat products;
• confectionery;
• kitchenware;
• household chemicals;
• repair materials;
• vegetables and fruits;
• fish and fish products.

It is clear that the cost of all this should be lower compared to the price of the nearest store, hypermarket or bazaar. Moreover, the difference does not have to be significant. Just a couple of rubles is enough for people to go to the kiosk.

Financial questions

It is clear that such a business is developing in all countries of the former CIS in approximately the same way. In order not to mislead the reader, you can analyze the upcoming costs in connection with starting a business in Russian rubles. And so, what and how much it costs:

• paperwork for doing business and the stall itself - 10-100 thousand rubles;
• acquisition cash register, if it is necessary at the legislative level - about 6-7 thousand rubles;
• rent of a mobile kiosk - 10-25 thousand rubles;
• buying your own kiosk - 100-150 thousand rubles;
• equipment - from 10 thousand rubles;
• purchase of goods - 10-15 thousand rubles.

It is worth recalling that these are approximate calculations based on the Russian ruble, to which it is necessary to add land lease, fuel purchase and vehicle depreciation. In the reality total amount can change significantly in one direction or the other.

Added to all these costs are unforeseen costs. These are fines and, sadly, bribes. No matter how the fight against corruption and bribery is conducted, it exists and it is obvious that it will exist for a long time to come. A certain amount of money must be set aside for bribes.

Interesting but scary? Then franchise

It is clear that any start of business raises a lot of questions. Most beginners in this business doubt, therefore they are afraid to take a decisive and independent step. For such people, it would be most correct to take advantage of such an offer as a franchise. Hundreds of popular brands have thousands of points on wheels that they are ready to share with novice businessmen.

They are ready to help, provide everything you need, including a kiosk on wheels, until a person understands that he has understood the essence of this business and can work independently.

The essence of the franchise in simple words

To put it simply, a well-known brand provides a kiosk on wheels, a paid place, equipment, products. A novice businessman begins to carry out activities as a representative of a well-known company, but he pays part of the profit to his creditor. It is the lender, as a franchise, that is lending to a small business to operate under a well-known brand name.

In other words, a person promotes his own business, using the big name of a well-known brand. This continues until he repays the entire amount of the loan. After that, he is given the opportunity to work under this brand further, or to promote his own business with the money he has earned. own brand.

This is a fairly profitable offer, since this type of loan is issued with minimal risk. If we talk about success in this type of activity, then more than 85 percent of entrepreneurs in a fairly short period of time managed to master this type of activity at the expense of another company and managed to create their own, profitable business on wheels.

In order to start a business using a franchise, some influences are still required. This is a kind of entrance fee, which serves as a guarantee that a person is determined to work and make a profit. The minimum amount can be close to 4-5 thousand dollars, the maximum is simply unlimited. It all depends on how quickly a novice businessman wants to become independent.

franchise pitfalls

This type of business is considered less safe for a novice entrepreneur. But, like any other activity, there are certain pros and cons. If we consider positive sides, then there are not so many of them, but they are quite significant.

1. Start own business under the aegis of famous brand. Many organizational issues that are difficult for a beginner are solved by an experienced person.
2. Escort. It is convenient to open a tornar under the auspices of a well-known brand, as the kiosk itself on wheels and a full set of equipment are available for rent. Marketing, advertising company, search and contracts with suppliers, this is the task of the company's managers.
3. No bank guarantee. It is quite difficult for a novice businessman to get a loan from a bank for business development. When franchising, the owner of the brand acts as a guarantor to the bank, credit funds are issued without problems.

It is clear that starting your own business under the brand name of a well-known brand is much easier than promoting your own name or the name of your future company on your own. But with all this positive side, negative points yet there is.

1. Strict requirements. You don't have to set your own terms and conditions. It is necessary to fulfill all the requirements of the owner. This is the place of work, the range of goods, the mode of operation, and so on.
2. The rights of the parties are valid only on the basis of the contract. If suddenly the owner begins to incur losses and is forced to curtail his business, then the entrepreneur will have to close the business, even if he was doing well. The property is returned or redeemed, and the credit debt is a heavy burden on the shoulders of the entrepreneur.
3. The entrepreneur does not have the right to choose suppliers. This applies not only to products, but also to equipment.
4. The financial costs for registering a business, for the purchase of raw materials, the legal responsibility for this and much more, the entrepreneur bears on his own.

That's not a lot the new kind entrepreneurial activity. clearly defined legislative framework not yet. Therefore, before starting to conduct this type of activity, it is necessary to think over everything well and not get involved if doubts arise. There are not so few such offers, so the choice must be made slowly.

The “on wheels” service industry, which is familiar to Europeans and Americans, in our country so far has only fragmentary manifestations, although mobile trading platforms and the food establishments are on the rise.

We will talk about promising niches, features and advantages of mobile sales using mobile shops in this article.

What is outbound trading

This method of selling goods was resorted to back in Soviet times: after all, collective farm cars with vegetables and fruits that drove through villages and city markets on market days are nothing more than a prototype of this format.

Then they were replaced by private entrepreneurs and informal traders with a wide range: seedlings, chickens, piglets, appliances, household items and even clothes.

Trading facilities were predominantly in the form of trailers or truck bodies. Over time, trade rules became stricter, and the stationary form took precedence, leaving the wheeled service option primarily for markets.

Street food on the hood

The last five years have seen the birth of the format for the second time. Rise in price of land rent, long-term processes of obtaining permits, difficulties with communication, the struggle of officials of large cities with small architectural forms became the reasons for transplanting kiosks on wheels.

Neat and convenient mobile coffee houses appeared on the streets of cities, later food outlets were added - hot dogs, shawarma, pancakes, hot pastries, Belgian waffles, etc.

Unlike the undemanding look of its predecessors, now these are predominantly stylish, technically equipped commercial trailers, almost independent of the surrounding conditions.

The basic principles of business are quite simple: an interesting format and food assortment, good location (metro, office centers, checkpoints, other crowded places), quality goods and the availability of appropriate permits and certificates.

Marketing and promotion in such a business is not needed, advertising is the object itself. And although this business is not super profitable (net income is about 20%), thanks to the large flow of consumers, in a year another point starts working

On her own

The niche of trade “from wheels” is more or less densely filled only in the capital and cities with millionaires. Although even there a well-thought-out new format or product will be profitable.

For example, in great demand they use a grill-bar "on wheels", only recently mobile ice-cream vendors have appeared, the idea of ​​car fresh-bars has swirled in the air to sell fresh juices, popsicles, etc.

By the way, a seasonal idea is very relevant, which can be easily implemented with the same investments as a coffee machine, or even less.

A typical "runabout", an electric generator, a quality juicer and a clean container for storing prepared washed fruits and vegetables - that's all. There will be no competition, unlike the coffee trade, yet.

A new trend in the old format is the appearance of coffee shops, restaurants, bars on wheels. Many years ago, a red tram, in which the bar is located, became known to everyone who visited Lviv. And although it does not go anywhere, there are enough passengers in it.

In Kyiv, there are several trams (a retro car, a buffet car, a cafe car), which can be ordered for holidays, weddings, discos, or just for group recreation. Moreover, the trailers do not stand, but run.

Rural car shop

Trading from wheels, but in a slightly different format, is extremely relevant today for the countryside, from which it once began. Indeed, unfortunately, villages and small towns, due to rapid urbanization and economic difficulties, the more they become abandoned and lose the attention of business.

Often, residents of settlements that are inconvenient in terms of logistics have to travel to regional centers and cities in order to buy affordable things: food products(the choice in local grocery stores can be very scarce), clothes, household appliances, telephones and even medicines.

Therefore, if your company produces cheeses, sausages, confectionery, consumer goods, children's and adult clothing, a branded car shop, as an additional type of distribution, may be more successful than another stationary outlet.

However, you don't have to do anything to be successful. It is enough to make simple marketing research. Drive around at least part of the settlements within a radius of up to 100 km from your location and study the needs of consumers.

And to start just from the more remote ones, because the closer to the city, the less relevant are the off-site stores. And long distances are unprofitable in terms of fuel costs and the length of the working day of the driver - seller.

The logistics of the route should also be well thought out, since staying at one point for a whole day is hardly advisable, and less than three hours is not enough.

The first two months of operation of a tangible turnover should not be expected, because during this period only an acquaintance will take place local population with a new retail facility, and the entrepreneur will form a database of settlements - to which it makes sense to go, and which are unpromising.

You can decide on the future assortment by visiting local stores and looking closely at what is and what is not from the service sector.

Further actions are the production of remarkable and striking announcements with information that a company car shop with the relevant goods will trade in the village. Leave a free field in the layout for the days of the week / date / time in order to fill them in for each locality separately.

The driver or his assistant should stick these announcements at popular points in the village or city at the bazaar, near the post office, bus station or transport stop, hospital or pharmacy, school, etc. Also, for advertising purposes, transport should be equipped with a loudspeaker. Approaching the place of trade, in such a simple and cheap way, you can attract a lot of customers.

Constantly broadcasting good music (but where it will not disturb the residents) will also draw attention to your auto shop.

In addition, it is important to communicate with the population and study their needs, perhaps even collect orders for subsequent flights. The success of this line of business depends on right choice goods and a reasonable margin on them.

Formats without analogues

It is much easier and more cost-effective to work with those formats that have no analogues. The sphere of "automobile" services is now in its infancy. Although in some places there are precedents - and with a fairly successful history. What can we say about Europe, where such democratic and fast formats correspond to the mentality of entire countries, and America, where, in fact, they first appeared.

Therefore, if outbound trade is more relevant for remote places, then some services will go with a bang even in big cities. You just need to know the demand and understand the consumer.

For example, most middle-aged people (especially office workers) complain of pain in the spine. The desire to "set your back" haunts hundreds of thousands of "white collars".

But in order not to go to the doctor or to a special salon, there is always a reason: there is no time, there are no familiar specialists, it is expensive. But if under office center a mobile express massage parlor came with the services of a vertebrologist, a chiropractor, the demand for services would be huge.

And all you need for this is a Gazelle or another car with an appropriate salon, which is equipped with a massage table, a screen - a locker room and, first of all, a certified specialist. Recommended cost and duration of the service: express - "exercise" - $ 6-7 (15 minutes for manipulation) and a more thorough half-hour treatment session with, respectively, twice the price.

Long-term massage services (for women, medical, etc.) will also be relevant, but the location of such a car dealership should be close to large shopping and entertainment facilities, in residential areas. The category of express services includes mobile hairdressers and nail salons (relevant in central areas with business activity).

The idea seems attractive given the demand for stationary express manicure points in shopping malls. But express points - hairstyles (not yet common in our country) bring worthy additional income to owners of stationary salons in Israel.

There are many good ideas for expanding your business in a mobile way. Easy entry into a new business, a clear scheme of work and an equally easy exit without losses (after all, the most expensive investment is a car that can be easily sold both as a separate vehicle and with all the equipment and permits as an existing business) - arguments for try.

-> Other ideas

Shop on wheels. Mobile boutique Vintagemobile (American experience).

We continue to develop the topic of mobile sales and a mobile shop on wheels.

What is the advantage of mobile trading from wheels? First of all, in maximum proximity and accessibility to a potential buyer, as well as the ability to trade in a lively, crowded place, almost anywhere where there is a sufficient amount potential buyers. You can drive right up to where people gather. At the same time, there are no costs for renting or purchasing premises and other expenses incurred by a stationary outlet.

In our country, trade from wheels is usually represented by shuttle merchants who lay out their goods on the hoods of their cars in spontaneous markets or in the central squares of the rural outback. How does this happen in other countries?

The USA is the same boundless country as Russia. And although supermarkets (by the way, it is an American invention) are found literally at every step, nevertheless, the idea of ​​mobile trade on wheels is successfully working there too. Moreover, with a truly American scale. For mobile trade, buses or large trailers are used.

This is how Jeremy and Kelsey Turner from Dallas started their business. The guys really wanted to sell vintage things, but to do it in an unusual way. They thought for a long time how to organize their business, and when they saw one store on wheels in Oklahoma, they decided to make a similar one.

Through the Craiglist service (an American bulletin board, something like “From Hand to Hand”), they found an old school bus made in 1980, painted it in a bright color, equipped it with all the hangers-shelves necessary for trade, collected goods - and began to travel around their native state Dallas, stopping at crowded places - at hotels, in city squares and various recreational activities.

What happened? See for yourself:

Inside, the situation is no worse than in any stationary store(there is even a fitting room and benches for trying on shoes).

Items for sale by Jeremy and Kelsey are bought from the public, in specialized stores and on electronic auction ebay (bought - immediately put up for sale).

A short video from the guys about how the store bus looks and works:

The bus itself is a huge moving advertisement as it rides around the city people will find out where there will be an interesting sale today.

In addition, the guys have created their own website thevintagemobile.com, they are blogging the project. All this will allow them to inform potential buyers about their travel routes and introduce them to the range of their shop on wheels.

But back to Russia.

With us, as always, everything is somewhat more complicated. Basically, all the problems of itinerant trade relate to obtaining permits and approvals for the implementation of itinerant trade. The rules of outbound trade depend on the position of local authorities, somewhere there are fewer problems, somewhere more. But if there is a desire to trade from wheels, then you can always get the necessary papers.

In addition, we should not forget that the severity of our laws is fully compensated by the general non-obligation of their implementation. Spontaneous, unauthorized markets where trade is conducted without permits are commonplace. Yes, sometimes they drive, but people still trade ... It turns out profitable.

On the other hand, our people, especially in the provinces, are so not spoiled by trade that the demand for almost any product is guaranteed and people will simply be glad to have another outlet. And, as practice shows, absolutely any assortment is possible - our people are not capricious!

Usually, in a similar way, all kinds of consumer goods are sold in rural areas, Appliances, electronics, household inventory. These things always go with a bang.

From the village to the city, the opposite direction is the supply of fresh, environmentally friendly food (healthy food is also a very popular topic!).

It is possible, by the way, to organize the delivery of the necessary goods under the order both in one direction and in the other direction.

In general, the idea of ​​traveling trade from wheels in our vast country has always had, has and will have great opportunities. Use them!

It will become much easier to use a vehicle as a stall or kiosk in Russia. The Ministry of Industry and Trade has prepared a draft amendment to the law on trade, facilitating the requirements for mobile shopping facilities. The document is published for public discussion.

The amendments eliminate the main difficulty that everyone who wants to trade "from wheels" faces - the binding of a mobile trading object to the ground. To this day, car counter owners only have to occupy a certain piece of land and pay rent for it. In order to get a land plot, one must, among other things, win an auction for its lease, approve the location of a retail facility in the city's scheme for their placement, and resolve the issue of connecting to communications.

The amendments of the Ministry of Industry and Trade propose to introduce two new types of retail outlets into the law - "non-stationary commercial facility", which is not firmly connected with the land plot and can be located "regardless of the presence or absence of connection to engineering and technical support networks", and "mobile trade facility", including "cars, car shops, auto shops, tonars, car trailers, tank trucks ".

For these categories, it is proposed to introduce simplified rules for placement and registration. They are supposed to be approved in more detail by a separate act of the government. It is likely that amendments to the Rules will also be required. traffic. Since the counters on wheels, most likely, will be placed in specially designated places. Which, apparently, will have to be determined by local authorities.

In July, when it became known about the forthcoming amendments, Deputy Minister of Industry and Trade Viktor Yevtukhov said that the department thus wants to expand sales channels for domestic producers. First of all, food. After all, mobile forms of trade most often specialize in covering the temporarily growing demand in crowded places. First of all, the demand for food.

The ministry calculated that easing the rules could help create 108,000 new jobs in trade itself, as well as 30,000 in related infrastructure. "By 2019, enterprises of the Russian automotive industry can sell about 48 thousand trucks for use as car shops, car cafes, - the deputy minister suggested. - Private investment in the automotive industry will amount to at least 33.6 billion rubles. Also, at least 24 billion rubles of private investment will be received by manufacturers of specialized commercial equipment These are usually small businesses. For the functioning of mobile facilities, there will be a need to create additional gas stations, car washes, tire shops, complex car services, night sludge and re-forwarding sites, logistics and warehouse complexes," Yevtukhov said.