* Calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize street fast food in the "diner on wheels" format. Trademark - "Restaurant Car". It is planned to purchase and equip a snack van. The location of the project is the city of St. Petersburg. The success factors of the project are:

growth of the street fast food segment due to other formats Catering

year-round demand

high market capacity due to the peculiarities of the city: tourist flow, a large number of students

format flexibility: a quick change of location is possible during the day in order to maximize coverage target audience

The main performance indicators of the project are given in Table. one.

Table 1. Key performance indicators of the project

2. COMPANY AND INDUSTRY DESCRIPTION

The catering market can be segmented as follows (by narrowing the niche):

public catering in general (cafes, restaurants, canteens, fast food);

fast food (cafes, stationary and non-stationary points of sale);

street fast food.

In general, today, the public catering industry in Russia is in a rather difficult state: according to experts, up to 30% of large players left the market in 2015. This is due, first of all, to the difficult economic situation and the fall in the solvency of the population. Attendance at cafes and restaurants decreased by about 30%. In addition, the industry is negatively affected by rising food prices associated with Western sanctions and import restrictions; domestic producers can not cope with the growth in consumption. According to Rosstat, turnover in the catering sector decreased by 6% in 2015. However, the decline falls primarily on traditional cafes and restaurants of the high price segment. Against the backdrop of a general decline in demand, some regions and segments of the catering market are experiencing an increase. Of the regions, experts single out the Tula and Voronezh regions, as well as the republics of Mordovia and Khakassia. As for the segments, fast food (+10% in 2015) and pizza delivery (+6%) are growing even in crisis conditions.

The most notable trends include the following:

orientation in the purchase of food products to domestic suppliers;

rejection of unreasonably expensive (“status”) establishments in favor of more democratic, but with good cuisine;

distribution of monospecialization (for example, on grilled meats, steaks or burgers)

the revival of interest in Russian cuisine or the cuisine of certain regions of Russia;

an increase in the share of vegetarian dishes in the menu of most establishments.

It is advisable to consider the segment of street fast food not at the level of the geographical sales region. To date, dominated stationary pavilions with street food: pies and other pastries, pancakes with fillings, shawarma, hot dogs. Shawarma is estimated to rank first in demand among all types of street fast food. However, there are also constraints to demand growth: many potential consumers are afraid to purchase this type of product due to uncertainty about the origin and quality of the original ingredients, as well as due to the potential lack of proper sanitary conditions in the pavilions when preparing the product.

The project involves the purchase and equipment of a specialized van (food truck), the identification of the most interesting points of sale, between which the food truck can move within a day, obtaining permission from the city administration. The basis of the restaurant car menu is burgers. The price segment is “medium” and “middle+”. The main competitive advantages of the project include:

using quality ingredients to make burgers

high quality products

high speed service

courtesy and courtesy of the staff

attractive appearance of the food truck and original design that attracts attention

The food truck is purchased new, based on a Chinese-made van, which allows to reduce the amount of investment costs (compared to vans of European brands); its equipment, development technological map and menu based on the wishes of the project initiator, is carried out by a specialized company.

It is planned to deploy at three main points and one additional seasonally (white nights); The time of presence is indicated for reference and may change in accordance with the conjuncture of demand:

St. Isaac's Cathedral area (09.00 - 14.00)

Nevsky Prospekt, area of ​​the Savior on Blood (14.00 - 19.00)

Area of ​​the Mariinsky Theater (19.00 – 23.00)

Palace Bridge area (23.00 - 02.00, during the white nights season)

Table 2. Investment costs for the project

	NAME	AMOUNT, rub.
Equipment
	Van
	Equipment
Intangible assets
	Food truck branding
working capital
	working capital
	Purchase of raw materials
	Total:	2 100 646 ₽
	Own funds:	RUB 1,200,000.00
	Required borrowings:	900 646 ₽
	Bid:	18,00%
	Term, months:

3. DESCRIPTION OF GOODS AND SERVICES

The project provides public catering services to the population and guests of the city of St. Petersburg. The menu is based on burgers, in addition to them, french fries and drinks are offered. All ingredients used in the preparation of products, natural and fresh, are purchased from local suppliers. Strict quality requirements are imposed on the ingredients, the provision of certificates and permits by the supplier is mandatory.

The nomenclature and description of products are given in Table. 3. Selling prices are given in Table. 4.

Table 3. Nomenclature and description of project products

	Name	Description
	bald eagle	Classic American rye burger with beef patty, potatoes and vegetables
	Elderly bald eagle	1.5 times enlarged "Bald Eagle"
	Cow in a trap	Burger with beef patty and vegetables under two layers of cheese
	Pig on the grass	Burger on wheat bun with bacon, vegetables, mozzarella and herbs
	Caucasian Areol	Burger on buckwheat bun with grilled lamb cutlet, under spicy sauce with Caucasian herbs, vegetables and Adyghe cheese
	Pig on the stove	Burger with grilled pork cutlet on rye bun with spicy sauce, cheddar cheese
	mama pig	Pork cutlet burger on wheat bun with classic sauce, bacon, vegetables, potatoes and cheese
	scared salmon	Burger on wheat sesame bun with fish cake, vegetables, white sauce and herbs
	French fries "Batska"	Small french fries
	French fries "His Potato"	Medium french fries
	French fries "Alexander Bulbarborn"	Big french fries
	Natural coffee	Natural coffee to choose from: cappuccino, americano, viennese
	Natural tea	Natural tea to choose from: black, green, oolong, pu-erh
	Seasonal drinks	Seasonal drinks: iced tea and coffee, b/a mojito, b/a grog, b/a mulled wine
	Carbonated drinks	Highly carbonated soft drinks

Table 4. Variable Costs and Selling Prices

	PRODUCT / SERVICE	COSTS PER UNIT, rub.	TRADING MARGIN, %	UNIT COST, RUB.
	bald eagle
	Elderly bald eagle
	Cow in a trap
	Pig on the grass
	Caucasian Areol
	Pig on the stove
	mama pig
	scared salmon
	French fries "Batska"
	Natural coffee
	Natural tea
	Seasonal drinks
	Carbonated drinks

All burgers are served in cardboard boxes made to order in accordance with the standards of the restaurant car brand. Drinks are served in insulated cardboard glasses.

Drinks are also exclusively made from natural ingredients: natural tea (brewed in a French press), natural coffee (brewed in a professional coffee machine). Seasonal drinks - non-alcoholic, based on tea and coffee.

4. SALES AND MARKETING

The target audience of the project is men and women aged 15 to 40 with an average income and above; leading an active lifestyle, spending a lot of time outside the home; tourists and students.

Points of sale (see Section 2) are selected taking into account the maximum traffic at certain times of the day. The food truck moves around the city in order to reach the target audience as much as possible.

Earn up to
200 000 rub. a month, having fun!

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Used to promote the brand social media: vk.com, Twitter and Instagram. SMM is conducted by the project initiator himself. Photos of burgers with attractive descriptions, recipes for homemade burgers and snacks, photos of satisfied customers with Dining Car products (with their consent), city news from the immediate environment of the food truck and other information are published. Paid promotion of individual posts is used. Advertising budget- 3,000 rubles per month.

The planned sales volume is given in Table. 5.

Table 5. Planned sales volume

	PRODUCT / SERVICE	AVERAGE PLANNED SALES VOLUME, units/month	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
	bald eagle
	Elderly bald eagle
	Cow in a trap
	Pig on the grass
	Caucasian Areol
	Pig on the stove
	mama pig
	scared salmon
	French fries "Batska"
	French fries "His Potato"
	French fries "Alexander Bulbarborn"
	Natural coffee
	Natural tea
	Seasonal drinks
	Carbonated drinks
			Total:	558 420	176 300

5. PRODUCTION PLAN

Main production asset is a food truck - a car van equipped with equipment for preparing burgers, hot drinks and french fries. The new van of the BAW brand is taken as the base as the most affordable. Kitchen equipment - European manufacturers High Quality. The food truck, in accordance with the requirements of the supervisory authorities, is equipped with running water supply, sewerage, and fire extinguishing equipment.

The equipment of the food truck is carried out by a specialized company offering turnkey services for organizing catering establishments: purchasing a car, developing advertising design, developing a menu, selecting suppliers, installing engineering networks and equipment. The total cost of a food truck with a range of equipment services is 2,045,646 rubles. Preparation time - 45 calendar days. During the same period, recruitment and training of personnel is carried out.

Warehousing and storage of ingredients is carried out in a food truck refrigerator in accordance with the requirements of Rospotrebnadzor. The volume of the cabinet allows you to store a supply of food for two to three days. Ingredients are purchased from three suppliers located in St. Petersburg, self-delivery.

Technological maps are also provided by the food truck supplier. Preparation of products is carried out in strict accordance with them.

Once every three days, liquid production wastes are drained and their storage tanks are lightly cleaned. Cleaning is carried out by the project workers.

The production plan is given in App. 1 to this business plan.

6. ORGANIZATIONAL PLAN

The project implementation process can be divided into two main phases: the preparation phase and the operational phase. In the course of preparation, the food truck is purchased and equipped, staff is recruited and trained, business is registered and permits are obtained. The preparatory stage lasts 45 calendar days.

During the working phase, operational activities are directly carried out - trade in places agreed with the City Administration, as well as promotion in social networks.

All administrative and managerial functions are performed by the project initiator. To do this, he has the necessary skills and knowledge in the field of entrepreneurship, has experience in the field of public catering. In addition, the initiator of the project works on a food truck and performs the functions of a marketer (is engaged in promotion). Accounting outsourced.

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The following requirements are imposed on employees: experience in the field of public catering from 1 year, availability medical book. Hours of work vary, 2/2. staffing and wage fund are given in Table. 6.

Table 6. Staffing and payroll

	Position	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
Industrial
	Food truck operator (cook)
	Total:				RUB 62,500.00
	Social Security contributions:				RUB 18,750.00
	Total with deductions:				RUB 81,250.00

7. FINANCIAL PLAN

The financial plan is drawn up for a five-year perspective and takes into account all income and expenses of the project (Appendix 2). The seasonality factor is also taken into account.

Investment costs amount to 2,100,646 rubles, of which the bulk is for the purchase of a food truck (Table 2). Own funds of the entrepreneur - 1.2 million rubles. The lack of funds is planned to be covered with a bank loan for a period of 3 years at a rate of 18% per annum. Loan repayment is carried out by annuity payments, credit holidays - 3 months.

Variable costs take into account the cost of ingredients, packaging, fuel and other consumables (Table 4). Fixed costs include rent for the use of points of sale, fuel, expendable materials(not related to working capital) and other expenses. The largest item of fixed costs is the depreciation of fixed assets. Depreciation charges are calculated using the straight-line method, the useful life of fixed assets is 5 years.

Table 7. Fixed costs

8. PERFORMANCE EVALUATION

The effectiveness and investment attractiveness of the project is assessed on the basis of financial plan, as well as simple and integral indicators.

Discounted cash flows are used to account for the time value of money. The discount rate is taken at 2%, since the technology and product are widely known to the market, the level of competition is relatively low. The level of risk is also low, all assets are quite liquid.

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The simple and discounted payback period of the project is 18 months. Annual revenue- 5.4 million rubles, net profit - 1.4 million rubles. Profitability of sales - 26%. It is expected to reach payback from the first month of operation. The net present value of the project (NPV) is 2,178,937 rubles, which indicates the effectiveness and prospects of the project. Return on investment ratio (ARR) - 6.03%. Profitability index (PI) - 1.04. All this suggests that the effectiveness of the project, although not high, but exists. Considering that the volume of investments is small, the assets are liquid, and the initiator is supposed to be self-employed, the project is interesting for investment.

Performance indicators are given in Table. one.

9. WARRANTIES AND RISKS

The project takes into account the main risks that may arise in the course of its implementation. Causes can be both internal and external factors. Risks, their assessment and measures to neutralize them are given in Table. 8. Risk assessment is carried out on a five-point scale, where 1 is the lowest value.

Table 8. Potential risks and measures to neutralize them

APPENDIX 1 and APPENDIX 2

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• Our location is everything!
• Land issue
• Which franchise to choose
• OKVED code
• Staff
• Suppliers

Speaking of food trucks, first of all, they mean mobile kiosks, carts and auto-buffets. For the most part, it is “mobility” that attracts many beginners to this business. It didn’t work in one place - nonsense, a snack bar on wheels moves to a new one without much difficulty trading place. Small investment in business, relatively “easy start”, low market saturation and big choice franchise solutions make street fast food on wheels a very attractive business ...

Kitchen on wheels where to start

Before planning the location of the outlet and compiling a menu, you need to go through competing catering outlets and look at the range of their products. As a rule, it is not very wide, but includes various sweets and pastries. You can offer visitors:

• Shawarma
• Hot dogs;
• Pizza
• Samsa

Hot dogs and shawarma are always in demand. It will be good if you can offer a wide range of hot and cold drinks. You can also open a snack bar, for example, in the format of a pancake or national cuisine. If you decide to work on a franchise, then you will already be offered a ready-made set of dishes.

Basic concepts of fast food on wheels

What are the eateries and what is more expedient to open? Eateries in their format can be very diverse. Allocate mixed-type eateries that sell wide range of fast food: pies, donuts, pancakes, hot dogs, etc. Or a diner can be based on a single product: pancakes, patties, donuts, dumplings, teas, grilled chicken and shawarma.
The type of food sold depends heavily on the location of the diner. For example, in residential areas of the city, it is more expedient to open grilled chicken or dumpling eateries for those who have no time to cook at home. But on the central streets and train stations, this type of product will not be in demand, since it is not possible to consume chicken or dumplings on the go. Pies, shawarma, pancakes and hot dogs - that's what is better to sell for "pedestrians". At the same time, in a residential area, pies are not so good, since most people prefer to eat wholesome food at home.

Our location is everything!

A lot in this business depends on the location of the outlet. The assortment, the design of the diner, the polite staff will not play the same role as the right place. It happens that a diner in one place earns several times more than a similar point 50 meters away.

If you plan to open a 24-hour outlet, then the issue of choosing a place becomes even more important. For such a point, it is necessary to have a continuous flow of visitors at any time. The best option in this case is the location of the diner near the highway. In this case, taxi drivers and youth will be the main customers at night.

Land issue

You should start the "snack business" not with the purchase of equipment, but with the coordination of the location of the point. Just because your cafe has wheels doesn't mean it can park where regular cars can and sell fast food freely. Such an action will certainly attract the attention of regulatory authorities, the district administration and police officers. An administrative fine may be imposed for such a violation.

To avoid such persecution and gain a foothold in one place, you should contact the owner of the land with a request to rent a trading place, or obtain appropriate permission. If the land plot is owned by the municipal authorities, then on lease issues, you should contact the city (municipal) property management committee. As a rule, it is this department that deals with the conclusion of lease agreements. In addition, in trade department administrations can provide you with a layout of non-stationary retail facilities, that is, those places where it is possible to place such objects without any "administrative delays".

How much money does it take to open a food truck

The advantage of such a business is the relatively low start-up costs, in contrast to the opening of a stationary catering point. A buffet truck or trailer equipped as a diner will cost the entrepreneur no more than $20,000. A supported version will cost even less - from $ 10,000. Plus, some costs may go to creating a corporate identity for a diner, organizational costs (business registration, approvals and permits) and the purchase of the first batch of products.

Which franchise to choose

Opening a franchise business will help reduce the risks of a failed start. In some cases, this may turn out to be a slightly more expensive solution, but a businessman, opening under the wing of a well-known network, receives a lot of advantages. Firstly, you do not need to worry about the design of the point, equipment, technology and the range of goods sold - everything is provided by franchising.
Secondly, the franchise company will train your staff absolutely free of charge, give recommendations on how to increase the income of the diner, and will continue to accompany your business. Thirdly, opening under a well-known brand, you start selling a well-known product that does not need to be further promoted - the consumer already knows what he is buying. Therefore, there is an almost complete guarantee that your point will be profitable, it remains only not to make a mistake with the place. The only disadvantage of cooperation with a franchise network can be described with the following phrase: if you use someone else's brand, please work according to its rules!

OKVED code

After purchasing the auto buffet, you must register entrepreneurial activity(IP or LLC) at the local tax office. When filling out the application, you should indicate the OKVED code 55.30: "activities of restaurants and cafes", which also includes the activities of snack bars.

As a taxation system for a diner, most often they choose a special regime - UTII, which sounds like “imputation” in the language of business. This is the most profitable type of taxation for this business and the amount of tax largely depends on the area occupied by the object (and it is usually small) and the mitigating coefficient k2 established by the regional authorities. The auto buffet itself, since this is a vehicle, should be registered with the traffic police.

What documents are needed for a car kitchen

After registering a business and installing a snack bar, it will be necessary to coordinate the facility with regulatory authorities, namely Rospotrebnadzor and Pozhnadzor. To coordinate the work of a snack bar, it is necessary to provide Rospotrebnadzor with: a contract for disinfection, a contract for cleaning clothes, a contract for inspection of ventilation systems, a contract for garbage and solid waste disposal. In general, for general information, you can study SanPiN 2.3.6.1079-01 - " Sanitary requirements to catering establishments.

Staff

To ensure the smooth operation of one diner, employment of at least two sales assistants will be required. Working hours - 2 through 2. Wages it is better to pay according to the principle of salary + percentage of daily earnings, but not less than a fixed amount (for example, at least 400 rubles per shift). Thus, the motivation of the staff is significantly increased.

Ideal Diner Worker Profile: A woman between the ages of 30 and 50 with at least 5 years of food service or retail experience. Finding such a person is not easy, but it is such workers that make the diner truly successful.

Suppliers

A separate issue is the search for food suppliers for the diner. As a rule, some time after the opening, suppliers themselves will make themselves felt. Depending on the type of fast food, these may be local producers. For snack bars in the "grilled chicken" format, the main suppliers are local poultry farms, for the "snack - patty" format, local bakeries. In addition, you can invite semi-finished products (for example, puff pastries, pancakes), and bake the finished product directly at the point of sale.

How much can you earn at a diner

Wait big income in the first months of work is not worth it, since the point is still only gaining a permanent clientele. It is also not recommended to install high prices and dumping. Ideally, prices should be slightly higher than at the neighboring counter with the grandmother, but lower than at McDonald's.

A promoted outlet with good service has revenue in the spring and summer of up to $600-800 per day. In winter, income drops somewhat, since it is not always convenient to eat “fast food” in cold weather, so many people prefer to eat in stationary establishments.

As for competition, you should not be afraid of it. Wise businessmen argue like this: "Competitors should not be afraid, they should be analyzed." In general, street fast food has one feature. When placing a diner near well-known food chains, for example, “Baby Potato” or “Stardogs”, revenue does not fall, but rather increases. Here the effect of the “food zone” is triggered, when the consumer knows for sure that in such and such a place you can have a quick bite to eat. And so all eateries in such places have a high income.

Step-by-step plan for opening a diner

Before writing a business plan, you need to understand the features of the food truck and its difference from restaurants and cafes. First, decide on pricing policy, since you will have to work with people with low income: students, schoolchildren, state employees. Secondly, do not save on the quality of products - find good suppliers. The next step is to choose a place where your establishment and vehicle will be located. After that, you need to start purchasing equipment and recruiting staff. About the work of snack bars on wheels.

What taxation system to choose for registering a business at the opening of a diner

When registering a business, you can specify the UTII or simplified taxation system. Many entrepreneurs choose the latter option. To do this, you need to submit an application to the tax authorities for the transition to "simplification".

A van with selfie pancakes, a snack truck from the Russian army and a food truck with Donald Trump’s “nonsensical sandwiches”… Read these and other examples of unusual types of mobile fast food trade and more in the material of the 1000 Ideas portal.

There are a lot of ideas for creating snack bars on wheels. One has only to say that the first predecessors of modern fudraks appeared in the United States as early as the 19th century. It is quite difficult for a novice entrepreneur to come up with something new, but please borrow one or more chips. In this compilation, the 1000 Ideas portal has collected 35 examples of unusual food trucks and other types of food-related street vending on wheels.

"Winnermobile" by Oscar Mayer

Miracle called "Winnermobile" from the company Oskar Mayer, selling hot dogs. The first such car was made in the USA in 1936 by special order of the founders of the brand, the Mayer brothers. Drivers of "Winnermobiles" were called hot dogs, and their arrival was extremely pleasing to local residents and children. Attention to this miracle on wheels has not subsided among Americans so far: "winners" in US cities are driving around today.

shuttle cafe

This mobile eatery is called the Space Shuttle Cafe. Its history began back in the 1970s, when a Californian decided to use a part of the fuselage from a decommissioned American Douglas DC-3 transport aircraft and stick it on a school bus. In the future, the exterior of the diner was redone more than once, until the last owners decided to stay on the space shuttle.

Cuisine of "Unwanted" Animals

This food truck from Amsterdam is famous not only for appearance but by what he sells. In it you can buy dishes from animals, the meat of which a person consumes either quite rarely, or even sends it to the trash. On the menu you can find pigeon rolls, pony burgers, as well as dishes from geese, parrots, crows and rodents.

Snack bar-snowmobile

This snowmobile was designed to deliver hot burritos to the slopes of California's Mammoth Mountain ski resort, giving skiers the perfect chance to gorge themselves on their way down the mountain.

Three-story bike restaurant

A masterpiece of Vietnamese engineering, the Ta Di Oto three-story bicycle restaurant from Hanoi. It is a cycle rickshaw with a construction of somehow welded metal pipes. On the ground floor there is a kitchen, on the second floor there is a bar - on the third floor there is a restaurant and a lecture ground.

Grocery store on wheels

Rollin "Grocer is a mobile grocery store in Kansas City, Missouri. Despite the fact that the business part of the city is growing, in the very center, residents are experiencing a shortage grocery stores. Inside you can find everything that happens in a regular store, from fruits and vegetables to canned food. Basically, the truck works for low-income city dwellers who cannot afford to shop regularly in supermarkets.

burger mobile

This burger mobile is parked in front of the Wesport Flea Market Bar & Grill chain. The owner of the establishment came up with the idea to create it, who “strained” with his idea one artist whom he met in New York. Running through Central Park in the morning, he caught sight of a peculiarly designed car selling vegetarian food, after which he decided that such an idea would also be ideal for a meat patty.

Martini Van

It is not at all necessary to sell fast food, coffee, pizza or yogurt from the car. For example, a van called Gray Goose is used by the owners as a ... martini bar. Inside the converted Citroen H van, only luxury: marble coverings of the bar counter, forged and metal parts, glass showcases.

Pig food truck

This food truck called Maximus Minimus from Seattle makes money in any weather, and its owner, as the Americans say, every day is able to “brings home the bacon”, which literally translates as “bring home the bacon”, that is, to earn a living and provide for his family. The reason for this, of course, is the unusual and slightly creepy piggy shape of the truck. The food truck sells piggy, by the way, not only pork, but also chicken sandwiches.

Bomber style van

The Gastro Bomber food truck operates in the US city of Dallas. Its design is made in the style of World War II bombers. Aggressive toothy look and holes in the body seem to let the buyer know that the van has been in more than one scrape, but came out of them well done. The menu includes snacks like mashed potatoes with meat and different kinds pies.

Bigfoot with ice cream from Skoda

This is Skoda's largest ice cream van in the world. You can’t call his parameters childish: his “height” is more than 6 meters, his weight is over 5 tons. To get to the ice cream window and get his portion, the child needs to climb a ladder. By the way, the self-selling delicacy also has an impressive size.

Beer bar bike

The beer bar bike is a vehicle that is especially popular in Germany, but is also found today in other countries of the world. You can rent it and travel around the city with a glass of beer and in the company of friends. Usually a beer bike is equipped with seats for 10-16 people, a beer dispenser, a beer barrel and ... a sober driver.

Steampunk trailer

This steampunk fast food trailer was built by the Artisan Cake Company. You may ask: what is the point of creating such a style? Yes, nothing. The meaning is precisely in these very copper mechanisms and pipes that create a steampunk aura. The main thing, as they say, is that the idea catches the eye.

star fast food

This food truck from Fayetteville, USA, is inspired by Star Wars. Here you can taste themed snacks with names that appeal to the film. For example, a bun with cheese, bacon, turkey and cucumbers and garlic called Chewbacca. The truck itself bears the parodic name Grillenium Falcon. Recall, one of the main fictional spacecraft " star wars" was called Millennium Falcon - "Millennium Falcon".

Food truck with banana cheeseburgers

You don't have to invest hundreds of thousands of dollars to make your food truck popular. “Why not spruce up the menu with something out of the ordinary, like banana cheeseburgers,” this gentleman from Florida decided. From his food truck called Tropical Point, he sells Brazilian fast food, and for some reason, such a not-so-exotic ingredient as fried bananas and burgers with them for some reason is especially loved by locals.

student food truck

The Gryph "N" Grille food truck feature is that it is designed to feed students. The truck is operated by the University of Guelph in Ontario. Students are offered not only affordable food, but also the opportunity to pay for it with a student ID. In addition to the ordinary service at the walls of the educational institution, fudrak is involved in university events so that students do not go hungry. They sell not fast food from the student food truck, but only healthy food.

Restaurant on a double-decker bus

The distinctive features of this establishment on wheels are visible to the naked eye. First, it is a double-decker bus. And secondly, this is a double-decker restaurant bus. He appeared in Los Angeles on the idea of ​​two business buddies Travis Schmidt and Jason Freeman. From the old bus, they decided to make an institution of high cuisine of various nations of the world with gourmet dishes and a dining area at the top.

Trump's goofy sandwiches

During the US presidential campaign, a food truck was operating in Portland, Oregon, handing out "nonsensical Donald Trump sandwiches." The staff of the establishment called "Donald Trump's BS" handed out five types of sandwiches in special packages with the most inappropriate quotes of the presidential candidate, in the comments to which factual errors of his statements were indicated. The name of each type of sandwich was one or another myth attributed to Trump. As if hinting at the fortune of a billionaire, the creators did not stint on the design of the trailer and laid a red carpet in front of the entrance. In addition, the customer's order was first taken by the concierge, who then passed it on to the chef.

Indian taco food truck

The Seattle-based food truck Off The Rez was conceived by Mark McConnell and his lover, Cecilia Rickard. Inspiration came to Mark when he began to look for his native cuisine in Seattle restaurants and did not find it. After that, an authentically painted van selling Native American tacos appeared in the city.

Izh barrel

This old Izh tuned to look like a wooden barrel, seen in Moscow, although it is not a food truck, is so unusual that it would be a mistake not to mention it in our material. In such an unusual way, the owners of one of the capital's restaurants decided to attract people to their establishment for beer and barbecue.

The uniqueness of this van called Pancake Selfie Express is that it sells pancakes with portraits of its customers. The client is forced to take a quick picture of himself, and then the truck's software prints the face onto the pancake. The van does not have a specific registration, the creators first decided to organize a tour of American cities such as Austin, Dallas, Los Angeles and San Francisco.

Mobile pizzeria

The famous pizzeria on wheels is the mobile bakery Del Popolo from San Francisco. To create this masterpiece, owner John Darcy worked with four designers and spent about $180,000. Inside there is a real wood-fired oven for cooking classic Neapolitan pizza. At the same time, customers can observe the process through transparent glass.

Fugutrak

Fugu fish is a Japanese delicacy that can lead to death if not cooked properly. In many countries, a special license is required to sell this fish. But if you're a Boston resident and you're willing to risk your life on the street, then the Fugu Truck is made just for you.

Thank you van

It's hard to come up with the best advertisement catering establishment than positive customer reviews. And food trucks are no exception. This van called Giovanni's White Shrimp Truck long time was no different from other wagons selling shrimp snacks in Hawaii. But then one satisfied customer decided to leave an inscription with positive feedback on board. And thus he launched a chain: since then, the walls of the food truck began to be filled with gratitude regularly.

Vegan food truck

It's not for nothing that the Randy Radish food truck has a picture of a radish on its board. From these vans, customers can purchase exceptionally healthy food made from fresh vegetables - no fast food. The home of the veggie van is Lauren County, Virginia, USA.

Breastfeeding Van

The Milck Truck was designed by American artist and mother Jill Miller. She drew attention to the fact that nursing mothers often do not have enough places for solitary feeding of the child. Then she bought an old van, refurbished it and placed a huge artificial breast on the roof. A conspicuous van began to drive around the American city of Pittsburgh, offering women a free place to breastfeed their babies.

Provocative fast food

This food truck from Los Angeles is known throughout America for its fun name. It is called Eggslut - the name combines the word "eggs" and the word "whore". The establishment itself mainly offers breakfast dishes to customers.

The smallest food truck

This smart car-based mobile eatery called The Verts Kebap was designed by two German students, Dominik Staatn and Michael Haie. The guys studying at the University of Texas at Austin decided to surprise Americans with German engineering. Somehow they managed to fit a refrigerator, sink and oven into the Smart. All this could fit into the little car only in assembled form - a tent is also required for the full operation of the restaurant. The restaurant specializes in Turkish cuisine: kebabs and shawarma, which are very popular in Germany.

Air food van

This van was created by the French airline Air France and worked for only 5 days in Manhattan, offering free meals to everyone. As a rule, many passengers like to complain about the quality of food offered on planes, so Air France decided to put itself in the best light. So, for example, the menu included smoked salmon and shrimp dishes, and two lucky people, in addition to delicious food, also received air tickets to Paris.

Electric tricycle

The tricycle E-Tuk Vendo was developed by the Dutch company Tuk Tuk Factory specifically for catering. It works on electricity, while without recharging it is able to travel a distance of up to 60 km. At the same time, the creators made the tricycle powerful enough to withstand the work of the refrigerator. For the convenience of street vending, the E-Tuk Vendo is equipped with a folding table and a hinged window that opens outwards.

Eco friendly food truck

Another example of a food truck powered by electricity is Greg Alden Steel's Philly Greens vehicle. Made green truck based on Polaris Gem. Max speed- 40 km / h, without recharging the food truck is able to stretch 50 km. Not only does Philly Greens use sustainable energy sources, but its owner also sells only organic non-GMO seasonal food.

Diner on wheels from Peugeot

The French company Peugeot has its own ideas about what a real urban food truck should look like. Le Bistro Du Lion is an elegant restaurant on wheels with a fully equipped kitchen, DJ space and trailer coffee maker. Among other things, the van does not leave behind waste, as it is equipped with waste recycling facilities.

Food trucks of the Russian army

One of the reasons to be proud of the Russian army is the presence of army food trucks. You can usually see such trailers under the Voentorg brand at major events. For example, this handsome man in the colors of a military uniform was seen at the tank biathlon in Alabino.

Food truck for dogs

For Russia, this may seem surprising, but abroad you can find not only food trucks for people, but also for dogs. For example, this van called Milo's Kitchen, which was touring US cities, offered our smaller brothers to taste chicken meatballs, grilled burgers, beef sausages and much more.

Following fast food

Dentyne has come up with an unusual promotion to promote their chewing gum. To emphasize that gum should be chewed after every meal, Dentyone decided to make their own branded van that followed the food truck across the country and stopped behind it at every stop. It was decided to call the campaign #FollowFood - that is, "Follow the food."

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Mobile establishments fast food- a fairly profitable line of business, which is perfect for start-up entrepreneurs. This format has not yet become widespread in our country, so any newcomer has every chance to take his place in this market. How to open fast food on wheels in your city and quickly return the initial investment, we will tell in this article.

What is fast food?

Fast food prepared from semi-finished products enjoys in great demand both in large metropolitan areas and in small provincial towns. It has a pleasant taste, affordable price and high calorie content. The most profitable format of a fast food establishment is fast food on wheels as a business.

A small mobile van, with the right approach, will bring more profit than a stationary business fast food cafe. During the day, you can trade hot dogs or hamburgers from the wheels near business centers or educational institutions, and in the evening move to parks or squares.

How to open a mobile fast food outlet?

To avoid any problems, before opening a street fast food as a business, you need to coordinate the location of the van with the local authorities. You do not have the right to park where you want and engage in trade. Such actions under the legislation of our country are considered an administrative offense. Therefore, after you choose a place, you need to find the owner of the land and issue the appropriate permit. If you want to set up a point of sale on the territory owned by the city authorities, apply for permission from the local administration.

After choosing a location, you need to develop a clear fast food business plan, analyze the level of competition in your locality and draw appropriate conclusions. If your city already has a mobile food chain, you need to carefully consider how you can attract customers to your business. This is very important point which should not be overlooked.

Business registration

Before you open a fast food business, you must register with the tax office as individual entrepreneur or entity. The activities of such catering establishments are regulated by OKVED 55.30. As for taxation, it is better to choose UTII. In this case, the amount of tax will be charged depending on the area of ​​\u200b\u200bthe outlet. Also, do not forget that the van is considered vehicle, so you must register it with the traffic police.

In addition, it is necessary to coordinate the work of fast food with Potrebnadzor, SES and fire inspection. If you have never dealt with the execution of such documents, seek help from specialists.

Equipment

To save money at the start, at first you can buy inexpensive used fast food equipment on wheels. It is better to make an exact list of equipment, utensils and equipment after you decide on the assortment. Typically, a fast food van on wheels is equipped with the following equipment:

• Microwave oven (for heating food);
• Grill oven;
• Coffee maker;
• Heated counter;
• Fridge;
• Cooler with water.

To buy fast food on wheels with everything necessary equipment, you need about 20 thousand dollars. If you rent a suitable van, the costs will be halved. This is a great option for aspiring entrepreneurs who are interested in.

Staff

To ensure the smooth operation of fast food, you will need two sellers who will work on a schedule of 2 through 2. If we talk about wages, then it is best to pay a certain salary + a few percent of the daily revenue. At the same time, the seller's salary should not be lower than a fixed amount, for example, 400–500 rubles per shift. This will allow you to increase the motivation of staff and set them up for quality work.

The ideal fast food worker is a woman, aged 30-50, with experience in the food service industry. Finding such employees is not easy, but thanks to this, your outlet will be more successful.

If you plan to organize in parallel, it is advisable to hire a professional confectioner and technologist who will develop the dough recipe and fillings. Another new and fairly profitable line of business is. Such products attract the attention of customers, and, accordingly, increase the profitability of the enterprise.

Range

Before you draw up a business plan for opening fast food, you first need to decide on the assortment, since the choice of equipment and, accordingly, the size of the initial investment largely depend on this. Perhaps it will be any one product or a wide selection of dishes that can be eaten on the go. When developing a business plan for fast food on wheels, the assortment can include:

• Pancakes with different fillings;
• Shawarma;
• Hot dogs;
• Patties;
• Vareniki;
• Chebureki.

Such food will be bought by passers-by who want to have a quick bite along the way without changing their route. It is desirable that a stream of people constantly pass through your outlet. In this case, it will bring a decent profit.

If you want to open a small fast food business in a residential area, the assortment of the establishment should include:

• Grilled chicken;
• Frozen semi-finished products;
• Homemade baking.

People who come back late from work will be happy to buy food that does not have to spend a lot of time preparing. The most profitable format is a 24-hour fast food establishment. If you want a quick return on your investment, ask around the road. Of course, in this case, you will have to spend a lot of time on obtaining permits, but it's worth it, since such a business will bring a solid income.

Financial investments

The most important advantage of a mobile fast food outlet is a small investment. At the moment, the price of fast food on wheels ranges from $15,000 to $20,000. Approximately 5-7 thousand more dollars will be needed for the purchase of products, the creation of a corporate identity, business registration and other organizational expenses.

If you are not limited in financial resources, you can buy a ready-made fast food business or open it as a franchise. This will require a large start-up capital. But in this case, you will significantly reduce the risks associated with an unsuccessful start. In addition, an aspiring entrepreneur who buys a fast food on wheels franchise receives a number of advantages:

• Free expert advice;
• Staff training at the expense of the franchise company;
• Work under the name of a promoted brand;
• You are selling a well-known product that does not need additional advertising.

To get a quick payback, it is best to start a business with several vans in different areas of the city. The most important thing in this business is not to make a mistake with the location outlets. The only downside to buying a franchise is that you have to work by someone else's rules. If you are interested in such activities, ask. This successful brand is very popular all over the world, so such a catering establishment will bring you a decent profit in any case.

New formats of street food New formats of street food

Profit

Now let's try to understand, in the field of catering? In the first months of work, while there is no permanent clientele, fast food will not bring big profit. To attract buyers, offer them affordable prices. They should be slightly higher than in neighboring canteens, but lower than those of competitors.

untwisted point with high level after-sales service in the warm season brings in 600-800 dollars a day in revenue. In winter, there are fewer buyers, since it is not very convenient to eat outside in the cold, so many customers go to stationary establishments. To keep revenue at the same level, offer customers various additional services. good income in winter time brings coffee to go as a business or food delivery to offices.

Profitability

Trading on the street has a lot of advantages and is highly profitable. Since you can move your outlet at any time, there is no need to draw up a land allocation for it. Thanks to this, you can significantly reduce your operating costs. As a rule, they amount to no more than 600-800 dollars per month. Revenue in mobile eateries in the summer is much higher than in similar stationary establishments.

The payback period largely depends on the format of the institution. A street mobile stall pays off in just 6–8 months. If you want to open a stationary fast food restaurant, the initial investment can only be returned after 2-3 years.

findings

Despite the fact that many people consider fast food unhealthy, the demand for fast food continues to grow. The main reasons for such popularity are cheapness, efficiency of preparation and excellent taste. If you want to open profitable business during the crisis in 2020, try to implement such an idea in your locality. We wish you success and good profit!

Buying food on the street is not new for our compatriots. Today, this is gaining new popularity. It is convenient for people to grab something to eat on their way to work or even home. Fast food on wheels is a retail outlet that makes people's lives easier and tastier. The owner, having such a van, can make good money on it..

How much money do you need to start?

The entry threshold for this business. Despite the fact that there are probably similar outlets in every city, you can always make your mobile cafe special, give it a “zest” that will attract customers specifically to you. Fortunately, the world of cooking is wide and multifaceted, so there is always an opportunity to stand out with a special dish.

What profit can the owner of a mobile outlet expect?

The estimated profit of a fast food trucker depends on various factors. The following indicators play a special role:

• product quality;
• presence of competitors;
• location of the outlet;
• production cost;
• staff professionalism;
• tax regime.

The average profit of a food truck, which is well known to the target audience, will be at the level of $3,000 per month. It is considered as follows. The number of real buyers is 70 people per day. The average check amount is 2.5-3.5 dollars. So, the daily revenue is 175-245 dollars. If you work daily, then you will have gross income- 6300 dollars (for calculation they took the average revenue - 210 dollars). The total cost of your business, including taxes and force majeure, will not exceed $3,300, that is, the net profit of the outlet is $3,000 per month.

Step by step plan to open a fast food on wheels

Necessary equipment

If you are planning to open such a business, then first of all you need to buy a van for cooking and selling fast food. Special equipment is installed in it, which will ensure the storage of products and ready meals, as well as cooking. By the way, it is not at all necessary to immediately purchase it, you can partially rent it. Today there are ready-made auto-buffets for sale. Their price is about $ 20 thousand, and a used trailer can be bought half cheaper (We also recommend reading: "")

Where is the best place to place mobile fast food

The next step is to choose the location of the cafe. It is desirable that there are no such outlets in the district, large supermarkets with culinary departments. Such food is in demand among students, so it would be a good idea to open fast food on or near college campuses. "On the go" people still have a snack visitors and travelers. If you manage to rent a place near train stations and bus stations, it will be a real success. To register a land plot for rent, you will need to contact the local city property management committee. This is the authorized body of the municipality, which concludes lease agreements with entrepreneurs. Businessmen who have gone through this procedure are advised to draw up paperwork for a year, and then renew them if necessary.

What documents are needed to open

Since our cafe is a public catering facility, permits for activities must be taken from Rospotrebnadzor, the fire service and the Sanitary and Epidemiological Station. There you need to submit pre-concluded agreements for processing and disinfection work clothes, ventilation system equipment and garbage disposal.

What taxes does a food truck owner have to pay?

Even at the stage of registration of this direction commercial activities in the Federal Tax Service you need to select a code (according to all-Russian classifier different lines of business) and the taxation regime. Mobile fast food is categorized with code OKVED 55.30, and the “softest” taxation system for a mobile snack bar is UTII (single tax on sane income).

Important point! Decisions about UTII (including the question of the types of activities for which it can be used) are made by local authorities. Therefore, it is possible that your city does not provide UTII for fast food, and you will have to choose between the simplified tax system and taxation on a general basis. As a rule, the latter option is problematic in terms of documentation, reporting, etc. So, in such situations, you need to write an application for choosing the simplified tax system (you must definitely choose a formula for calculating the amount of tax: 6% of profit or 15% of revenue).

Features of the fast food trade

Pizza is considered to be the "Queen" of fast food cafes. In an establishment of this format, it is important to correctly calculate the yield of a portion of a dish so that it is convenient to prepare and serve it to customers. A dish closer to our compatriots is pasties and dumplings. If you buy a grill, then you can immediately fry the chicken and sell it only "from the fire." Pancakes, pies, donuts, and even are popular with consumers. Remember, this establishment should attract as many customers as possible. Prices for all dishes should be low. They will pay off due to the turnover, which will ensure constant demand.