How to open an optics salon from scratch. Own business: how to open "Optics"? How to open an optics store: necessary equipment and license registration. What equipment is needed

WHO (World Health Organization) cited quite alarming data - recently the number of people with vision problems has been increasing quite quickly. If no measures are taken, then in the very near future, about 80% of Russians will have visual impairment. And the current situation can be explained as follows - the load on vision has increased very sharply. A huge number of smartphones, various tablets and computers, and frequent work with these devices, force citizens to wear optics. Today, almost every fifth inhabitant of our country suffers from the problem of poor vision. These statistics are not encouraging. It makes you think carefully about creating your own optics store, as a necessary and quite promising business. In this article, we will try to tell you in more detail how to start opening an optics salon, and what costs this enterprise will require from you.

Legal nuances

If you read this article to the end, then you can learn how to open an optics salon from scratch. No business can do without proper registration. You can choose to conduct this business LLC or IP. If your plans include the sale of only finished goods (glasses), you will not need to have a license. It follows that you are more suitable individual entrepreneurship. But still, our advice, you should immediately register as a legal entity. In this case, you can get a special license to practice medicine. This, in turn, can maximize the number of services provided in the sale of glasses or lenses, which are usually prescribed by a doctor.

To do this, you will need to arrange the arrangement of the glasses production room. To obtain special licenses, you will need to collect a number of documents:

• Sanitary and epidemiological conclusion;
• A package of documents for a room for optics and equipment;
• Registration and constituent documents;
• Qualification document for optometrists.

Collecting a package of these documents will take you about a month. You will also be required to pay a government fee.

Room selection

An optics salon can become a profitable business. And before opening such a business, it is important to understand whether it is profitable to open such a point of sale. If you went to register, then it's time to take care of other things.

First of all, you have to start looking for the right place. As a rule, a lot in this case depends on the number of services you provide. But still, an optics shop should be located in a place with a very high traffic. If your plans do not include the organization of a diagnostic room, then for the salon you will have enough space of 45 sq.m., since you can place glasses on small area. But if you decide to open a large optics store, with the provision of vision diagnostic services, and the production of glasses, then the total area of ​​\u200b\u200bthe premises should be larger. According to the established standards, the diagnostic room in its area should be at least 19 sq.m. You will also need to provide additional space for the workshop. All premises must comply with established standards, fire and sanitary requirements. But when choosing the right room for an optics salon, you still cannot do without some difficulties. If you can overcome them, then you will stand firmly on your feet and be able to reap excellent profits from the services provided.

Range

When you find a suitable room, then think about the goods. In this case, first of all, you need to decide on the client audience that will contact your salon. Can be guided by middle class population. Because wealthy people like to change glasses quite often. The range of these products should be very wide, and include products of different price categories. In addition to corrective optics, it is necessary to sell more popular contact lenses, all kinds of simulators to improve vision, sunglasses, and accessories.

Equipment needed for an optics store

In order to equip your diagnostic room, you will need special equipment.

• Slit lamp.
• Ophthalmoscope.
• Refractometer - keratometer.
• Sign projector.
• A set of trial lenses.

The cost of this equipment will be approximately 350-360 thousand rubles. you will need an amount from 1.3 to 1.9 million rubles.

Staff

Optics as a business- this is a great opportunity to earn. Therefore, learn about how to open a point for the sale of points. For diagnostic services in the salon, you will need to hire a professional ophthalmologist. He must also be a contactologist, and be able to prescribe contact lenses. As a rule, 2 specialists work in shifts in optics salons. And on the trading floor there should be sales assistants who assist customers in choosing the right frame for glasses and lenses. And the head of this salon should be a qualified pharmacist with an accreditation certificate. The staff of the optics salon, which consists of the head, 2 sales consultants, 2 doctors, will require wages, approximately 150-160 thousand rubles. Around 45% of this amount will go to the tax authorities as deductions and payments to funds.

We should talk separately about the spectacle collector, the specialist who manufactures prescription glasses. His professionalism and the quality of the work performed will depend on the equipment that you buy. Let's say that a master who has excellent skills in manual ore can work on semi-automatic or fully automated equipment. But on a manual machine, only a qualified master will be able to carry out work.

Issue price

From all of the above, we can draw the following conclusion - this one will require quite a large investment from you. In addition to the listed costs for the purchase of the necessary equipment and wages for employees, finance will be required for:

Purchases of goods - 230-400 thousand rubles. 2. Rent of premises - from 20 to 25 thousand rubles.

The main profit from this type of activity, as a rule, depends on the location of the salon. But still, the demand for these products is very high, and every year it is growing steadily. The income of the enterprise will be more tangible due to the difference between the purchase and sale value. Profit can be 220-300 thousand rubles a month. Net income - 90-200 thousand rubles. Based on this, all your cash costs can pay off very quickly. Consider all these tips and open your own optics salon for profit.

Almost every fifth Russian citizen has vision problems. As a rule, these are elderly people who, alas, cannot always buy high-quality and expensive lenses and glasses. For this reason, although the potential for optics in the medium and high money segment is quite good, but still, the departments involved in the sale of low-budget glasses also have the right to fight for their place in the business. The implementation of eyeglasses at any time brings good income, and it does not depend on the economic situation in the country and target audience consumers. So what is the sale of optics like? This topic is worth exploring in more detail.

Business concepts

If we do not take into account the capital regions of our country for the possibility of creating premium class salons, then there are two options for opening an optics store:

Opening a department with ready-made lenses and glasses, with an average check of 350-500 rubles. This store is a budget type of business. And its opening will not require huge financial investments from you.

The opening of a full-fledged store, with an ophthalmologist, the production of frames and lenses to order. This type of business will require significant investments from you, the amount of which will be millions of rubles.

Yes, it is worth noting that although a full-fledged store will bring you a lot of profit, its profitability can be compared with a small separate store. The whole point lies in the fact that at the time of the onset crisis situation in the country, people start saving on everything, and it often happens that people use monthly lenses for half a year. In addition, our domestic citizens do not like to monitor their own health, and visit an ophthalmologist once every ten years.

Department of Optics

Staff

For shift work, you will need to hire two sales assistants. In a small town, you can easily find a person with excellent qualifications and extensive experience for a salary of fifteen thousand. Since the entrepreneur is registering as an individual entrepreneur, he has the right to do the bookkeeping himself. Based on this, every month he will spend 30,000 thousand rubles on wages, and about 10,000 more - taxes on employees, and payment for medical and pension insurance.

Initial purchase of goods

An optics salon, as a business idea, cannot exist without a certain set of goods. The mark-up on all medical and sunglasses, as well as various accessories for them, will be one hundred percent of the wholesale price. A business plan for opening an optics salon should provide for daily revenue in the region of 10,000 thousand rubles. Of this amount, half is the wholesale cost. Based on this, the purchase of a batch of products for one month of work will cost the entrepreneur around 150,000 thousand rubles.

Profitability calculations

In general, to start the work of the optics department, you will need around 50,000 thousand rubles. Of them:

• 30,000 thousand will be spent on the purchase of the necessary equipment for the sale of optics.
• 5000 - for business registration and paperwork.
• 10,000 - advertising costs.

About another 150,000 thousand will be spent on the purchase of the goods themselves, but you can significantly reduce this amount if you take the products for sale, or if you use a deferred payment.

Each month you will need to spend:

• 10,000 thousand will be spent on renting the premises.
• 40,000 will go to the payroll and taxation of employees.
• 5000 - for unforeseen expenses.

As a result, we will receive 55,000 thousand rubles. With a daily turnover of ten thousand, and trade margin 100 percent, monthly income will be 95,000 thousand rubles. fifteen percent of taxes should be deducted from them. As a result, we will receive a net income equal to 80,000 thousand rubles.

In less than one month, all expenses can pay off, and your optics department will be profitable. But this is all theoretical. As for practice, everything is much more complicated here. After you open a new enterprise, the flow of customers will not increase immediately, but gradually, and only after one year of operation of the department, it will be able to reach its maximum.

It is likely that in the first six months the level of sales will only cover the salaries of employees and the cost of rent. But in any case, after five, six months, after the opening of the department, the initial investment will be able to return, and the business will bring you a stable profit.

Optics store

Here we are talking about how to start selling optics. A full-fledged store will require a large amount of money from a businessman to start. Yes, and as for the red tape, it will be more. But, nevertheless, the potential profit can easily pay for all the trouble.

Room and equipment.

In order to open and launch a full-fledged optics store, it will be necessary to rent an area of ​​at least one hundred square meters. of them:

• Twenty meters will go to an excellent ophthalmologist.
• Fifteen meters - to the workshop.
• And sixty-five meters - a trading floor.

Renting such a room will cost the entrepreneur approximately one hundred thousand rubles. In the region of two hundred thousand, it will be necessary to spend on the necessary equipment for trade, tables, cash desks and mirrors.

The largest expense will be for the purchase of medical equipment - at least two million rubles. The dollar exchange rate hit this type of business quite hard. Therefore, it will be possible to use used equipment, but only after its certification and prevention. For this reason, it is better to purchase a new one in advance.

After purchasing the complete set, you will be able to provide the following services:

• Selection of frames and lenses.
• Complete vision check.
• Manufacture of glasses according to the physiological and optical requirements of the client.

An ophthalmologist can treat eye diseases. This, in turn, provides the entrepreneur with additional profit. Whether or not to call for payment for an eye test will be decided by the owner of the store. In some departments of optics, it ranges from two hundred to five hundred rubles for a complete examination. As for other departments, this service is completely free for customers. Both the first and second options deserve their right to be implemented.

Registration of permits and licenses

It is worth saying that optics as a business with a competent approach has positive reviews. But it is worth taking care of paperwork in this matter. Since the glasses sales department also provides medical services, the entrepreneur should go through the registration procedure as an individual entrepreneur or LLC. You will also need to obtain a special license to provide medical services.

In order to receive it, you must provide:

• The act of recognizing the premises as suitable for the provision of honey. services.
• A package of company registration documents.
• Physician qualification document.

Before opening your optics store from scratch, an entrepreneur must be aware that the store manager must have a pharmacological and medical education. In general, the execution of all necessary documents at its cost will be from a hundred to flukes of rubles. This amount will depend on regional legislation and the ability of the owner of the enterprise to resolve weight issues without the help of lawyers.

Staff

A large and solid institution will require the same number of employees. Need to hire:

• Technique.
• Doctor.
• Three or four vendors.
• Accountant.
• Manager, if the entrepreneur does not have the appropriate diploma.

As a result, there were eight people, with a salary of approximately 160,000 thousand rubles, and taking into account fees and taxes, you will have to spend 200,000 thousand rubles for this business.

counting

It is much more difficult to evaluate the turnover and profitability of a large optics store, unlike a small one, as there are a lot of facts that affect the final result.

Perhaps it:

• Place permeability.
• regional factor.
• Qualification of the doctor and person.
• seasonality, in summer time sales are on the rise.

But in general, based on experience, the sale of spectacle frames, their production, the sale of additional goods and the provision of services can bring a monthly income equal to 300,000 thousand rubles. From this it follows that the initial costs will amount to approximately three million rubles. This means that the payback this project will be one year.

conclusions

Profitability small business much higher, but even opening a network of departments will not be able to generate such income as for opening one large one. The whole point is that one person is not able to follow a huge network of salons. He will need to hire an additional staff of accountants and assistants for this. As a result, it will reduce the income several times.

The most suitable option for developing this business from scratch is to open several small departments so that you can get start-up funds to create a larger business.

Watch the video

About the enduring relevance of glasses in our lives and how you can create your own business that will pursue a noble goal: to return people to a healthy outlook on life, we will talk with Anna Khoroshilova, the owner of Chameleon optics stores.

Today, the health industry offers many ways to correct vision. In an ophthalmological clinic, in just a few minutes, they will eliminate the cause of “poor visibility” and allow you to get rid of annoying glasses. It would seem that this archaic accessory will soon go down in history. Only the sun protection line will remain in production. But not everything is so simple.

Why glasses do not lose their popularity?

Because each of us is potential buyer optics stores. Young people choose beautiful and stylish sunglasses for themselves, with age, almost everyone has visual defects, they must be corrected. Often our clients are children. We all want to see the world in comfort and high definition.

In addition, let me emphasize this.

1. Firstly Not all vision defects can be corrected with contact lenses. There are some eye diseases in which you simply cannot do without the help of glasses. Glasses will always be in demand, it is a necessary attribute of human life.

Secondly- a beautiful frame on the face can correct not only visual defects, but also fantastically transform it. It is even possible to hide some physiological or cosmetic defects (for example, circles under the eyes, wrinkles, ugly eyebrow shape, lack of makeup). With the help of a frame, the style and image quite really change. This is especially important for women.

Depending on your mood, your inner state, you “make your face”. You turn into a strict business lady, a glamorous party girl, a mysterious stranger or a touching defenseless miss. can afford different roles.

Glasses are an integral part of the image. They can tell a lot about their owner - his inner world, prosperity, the ability to create your own image and present yourself to others.

Thirdly- sunglasses. Is it possible to leave yourself without protection on a sunny day, when it is impossible to open your eyes from blinding rays? And if there is a shining water surface nearby? Or sparkling snow? Glasses protect the eyes from harmful radiation, protect against formidable diseases, and help to endure the postoperative period (for example, after cataract removal).

There are special glasses for drivers that will help you along the way, protecting you from the annoying headlights of oncoming cars. There are glasses that relieve eye strain during long communication with a computer monitor.

Well, we can't do without glasses!

The premises of the optics salon "Chameleon" in Pyatigorsk

Convinced! How old is your business?

The business is almost 10 years old. We started almost from scratch with my mother.

How did you come to the topic of optics, what prompted you to open such a specific business?

Everything is very simple. My mother was the inspiration. At one time, she worked as an optometrist in the state store "Optics", then she became a salesperson, then the deputy director of the store. From a young age, she was wearing glasses, and I was with my mother. Habitual and familiar from childhood.

Since the "zero" years were not easy, it was necessary to look for earnings acceptable for a normal life. That's how we came up with the idea of ​​starting our own business. And then everything follows the pattern: opening an individual entrepreneur, loans, searching for premises for a store, obtaining permits, licenses, purchasing goods, equipment and work, work ...

She brought pleasure, because they were engaged in familiar and the right thing. There were difficult times, but we moved forward. Opened a branch, bought new equipment. Despite the decent competition in this area - we are afloat!

How much initial capital do you need to have to open an optics store? Why ?

The main capital in a specific business is personnel. There are few specialists and they are all in demand. Our main support was my mother's experience, her connections. After the closure of the municipal store "Optics", where she previously worked, several people with experience and baggage came to our business necessary knowledge. They still work in Chameleon to this day.

If we talk about the material sphere, then having an amount of 2-2.5 million rubles is quite realistic and starting your own "optical" business. Settle relations with the tax service, choose the way of doing business that is convenient for you. Come up with an interesting name for the future store. The area of ​​​​the room for it should be at least 50 m2. It must be taken into account that you will need a room for a workshop, for the work of a doctor or an optometrist. Order a sign and outdoor advertising.

Take seriously the choice of a place to trade. We chose separate premises, but you can also stay in a shopping center. The main thing is that it is convenient for people to approach the store. One of our salons is literally opposite the paid clinic in Pyatigorsk. This is a very advantageous location.

It is necessary to buy equipment for the doctor's office, for the manufacture of glasses (about 100 thousand rubles). Order furniture (racks, showcases, tables, mirrors) for the trading floor. Here the choice is at the discretion of the entrepreneur, if you want, choose an expensive one, if you want - cheaper. Now there are no problems with this.

It is obligatory to obtain a license for the provision of paid medical services, it now costs 45 thousand rubles. The same is the cost of a license for the manufacture of medical equipment (corrective glasses). Coordination with Rospotrebnadzor and firefighters will cost 10 thousand.

Determine the amount for the purchase of goods according to your financial capabilities. But keep in mind that the assortment of frames, ready-made glasses, contact lenses should be large enough to immediately attract the attention of buyers. Don't forget your sunglasses. Their sale is up to 30% of the store's profit.

And further. Set aside at least a small amount in the form of an "airbag". At the very beginning of work, there may be problems with finances, and salaries for employees, rent, and utilities should always be paid, preferably on time. Then the work will go into a rut and everything will be fine.

Moneymaker Factory Note: about all the organizational steps that need to be done in order to start entrepreneurial activity read in our material, and most efficient way administration of tax and accounting read the article "Internet accounting.

Is special education required to open a business of your profile?

Necessarily. A medical degree is required to obtain a license to open. Mom received a special medical education. In addition, she graduated from high school and has a degree in economics. And I have a higher technical education. This is also necessary to obtain a license to work as a master.

Glasses are fragile and often break. They need to be repaired. All types of repair work are carried out in our salons.

What qualities should a person working in an optics store have?

First, second, and third, patience. And stress tolerance. I am now talking about employees who are in direct contact with visitors. These are sellers and optometrists (specialists who select glasses for people). Our clients are usually sick or elderly people with visual impairments.

This is a very difficult group. They can be nervous, impatient, capricious, but, remembering that life is harder for them than for us, you collect all your benevolence and again tell, listen, convince. With a smile!

There are plenty of positives too. It's nice to hear thanks for the comfortable, well-chosen and beautiful glasses. Understand that people appreciate your professionalism, desire to help. When a person enters the store with a "no" face and bad mood, and leaves transformed and happy - I consider this the “highest aerobatics” of our work.

Technicians who are directly involved in the manufacture of glasses are simply virtuosos. It is very difficult to make the "correct" glasses, for this you need to have "golden hands". In our salons you can order glasses of any complexity. They will be made at the highest level and at a normal, not overpriced price.

Professionalism is needed in any industry, and in the matter of preserving people's eyesight, it is a vital necessity. The eyes, in my opinion, are the most important human organ. B about We get most of the information about the world around us through them.

Moneymaker Factory Note: Read about ways to motivate store staff.

Tell me, is there a fashion for glasses?

No. The most fashionable glasses are those that adorn a person, they are suitable for him. An exclusive branded super frame will spoil the face if it is “not yours”. You can pay a lot of money for a brand, for gold, but not get the desired effect.

And vice versa. Glasses that are simple at first glance can work wonders with your face, make it beautiful and expressive, and make your image stylish and attractive. Even the most modest frame is capable of such “acts”. The main thing - right choice. And today it is unlimited. Modern technologies allow you to create real masterpieces of optics.

Now contact lenses are in fashion. With their help, you can not only correct vision, but also change the color of the eyes. It is important that the quality of the product is high. And we will tell you how to properly wear lenses, how to care for them, store them.

Are frames divided into men's and women's?

I always answer this question like this: all frames are for women. Some women prefer a modest "male" version, without jewelry, and a man is unlikely to order a mandrel with dragonflies and rhinestones for himself. Although, it is difficult to judge addictions.

Where does the name of the store "Chameleon" come from?

A chameleon is a smart reptile that is able to take on the coloring necessary for a life situation. There are photochromic lenses of the same name, which change the intensity of dimming depending on the lighting. Indoors, they are transparent, but in bright light they darken and protect the eyes from excess light. A very handy thing. In honor of them, they were called "Chameleon". We strive to please and be helpful.

You are young beautiful girl. Does business get in the way of your personal life?

Thanks for the compliment. Business does not interfere, rather, on the contrary, it stimulates. During the years that I have been in business, I managed to graduate from a technical university and get married. I have a little son, he will soon be one year old. Now, for his sake, I try to develop my business further.

Be sure to follow the fashion trends in my professional field, I visit exhibitions, regularly update the assortment. And not only points. Our showrooms offer a wide range of accessories: eyeglass cases, eyeglass chains, various cases, optical care products.

What would you like to wish to new colleagues and all of us, potential clients?

Colleagues - patience and success. Ability to run your business with maximum benefit and minimum loss. Seek advice from experienced businessmen. Not everyone has moms with professional experience. But everyone has internet.

I want to warn our and not only our customers: do not buy ready-made cheap glasses. You will then spend more money on the treatment of eye diseases. Glasses are selected individually, taking into account your physiological characteristics. The optics must be of high quality. The eyes are a very complex and fragile biological mechanism, treat them with care. They are the mirror of your soul and it needs a decent setting.

And also - let everyone have in stock "rose-colored glasses" of an optimist. See the world through them more often. Of course, problems cannot be solved in this way, but you can definitely get rid of the blues. And a healthy outlook on life will have a happy pink highlight!

If you are in Pyatigorsk, welcome to our establishments. They are located in the center of the city: on the street of the 40th anniversary of October, 55 and on Kozlov street, 24.

What is the article about?

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An optics salon may seem like a rather attractive business idea. We will try to figure out in detail how to open it, calculate the profitability of the project and get acquainted with the reviews of the owners of such establishments. After all, for a beginner, any information will be invaluable.

(adsbygoogle = window.adsbygoogle || ).push(()); It is worth preparing for the fact that this type of business is quite complicated, since the sale of optics belongs to the medical business line. And the state authorities always have the highest requirements for it and checks of various services will be carried out regularly.

• Activity format
• What documents are needed?
• We are looking for a room
• Choosing equipment
• What to trade?
• Qualified personnel
• Advertising campaign
• Issue price
• Reviews

Activity format

This type of business is highly profitable. This is explained very simply. Firstly, every year around the world, including our country, the number of people suffering from poor eyesight and various eye diseases is growing rapidly. And they need glasses. Even in times of crisis, this accessory is a necessity for most.

Secondly, general computerization affects the fact that these indicators are only getting worse. And if part of the population wants to protect their eyes due to special lenses, then the other half is forced to deal with the consequences of constant work at a computer monitor.

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Thirdly, almost everyone buys sunglasses with rare exceptions. And they also belong to the goods of the optical group and are sold in specialized stores. Therefore, without clients, your salon is unlikely to remain.

Before you open your own optics, you need to carefully analyze the market, assess the level of competition in this segment, and get approximate calculations of average profitability. It is also worth paying attention to fashion trends, according to which customers choose certain frames, as well as enlisting the support of a professional ophthalmologist.

Think in advance which market segment your business will focus on and what format of the institution you intend to open. After all, the amount of capital investment at the start largely depends on this, whether it is profitable for the owner, client base, the need for a particular equipment and the proposed range of goods.

Today, optics may look different:

1. A stall selling finished products is popular among the low-income population. Here, most buyers are pensioners who cannot afford expensive service and branded frames. The product is outlet belongs to the cheap and low quality category. For the owner, this means that organizing a business will be quite simple and will not require large investments, but you should not expect large profits either.
2. A multi-brand store with a diagnostic room - a fairly wide range of high-quality goods (frames, lenses with different specifics, contact lenses), as well as care products for these accessories, are already presented here. The cost of such products fluctuates in a wide range in order to cover the widest possible range of buyers. To insert glasses into the frame, it will also be necessary to equip a laboratory for the master here, and enough space is also allocated separately for a diagnostic room where an oculist works. Such optics can satisfy any request of customers, and for the owner it will be a profitable investment.
3. Salon-shop of a premium class - with a focus only on branded and elite models of glasses and other products in this area. Clients are served here high level income, but the service must be appropriate. Starting investments are the largest, which affects the longer payback of the project.

Each of the options has its own characteristics in the process of organizing a business, the number of required documents and other nuances. Let's focus on the average, most popular and profitable format - an optics salon with a diagnostic room and a wide selection of goods.

What documents are needed?

This activity should be properly registered with various government agencies. You will have to go through the following steps:

• Create an LLC (legal entity), that is, a company. And although, according to the law, it can theoretically sell goods in this direction Self employed, but the first option remains preferable for a number of reasons.
• Specify OKVED codes 52.32.
• Choose the appropriate form of taxation - STS (simplified).
• Prepare the room according to SES requirements and fire inspection and obtain the appropriate permissions from them.
• If in the optics salon it is supposed not only the sale of finished products, but also their creation, then you will definitely have to issue a license. Gives her away federal Service for health care supervision.
• When buying professional equipment and Supplies be sure to require quality certificates, copies of which should be in your hands.
• When hiring staff, check documents on the qualifications of ophthalmologists and sanitary books all staff.

In order not to run into unnecessary problems, it is better to ask the local authorities in advance what requirements in your region apply to the optics salons of the selected format.

If there are difficulties with paperwork or you simply do not want to deal with lengthy bureaucratic processes, then you can entrust everything to legal professionals for a fee. In the case when a novice entrepreneur is not at all confident in his abilities to organize such a complex business, you can use turnkey solution- a franchise.

We are looking for a room

In this case, you need to carefully approach the choice of a suitable building. Several factors should be taken into account here:

1. High permeability.
2. Rental price.
3. Area dimensions.
4. Compliance with SES and fire inspection standards.
5. Presence of competitors in the area.

So, in the optics salon with a diagnostic room there should be:

• plumbing installed;
• windows are located at a height of 1 meter from the floor or higher;
• total area trading floor is about 40 sq. m., and the place of work of the doctor involves at least 20 square meters. m., including the length of the room for eye examination 2.5 meters;
• equip an office for the work of a master in the manufacture of glasses;
• a warehouse for storing goods can be small in size, since these products are quite compact;
• there is a bathroom for employees;
• good lighting is provided in all rooms;
• trading racks are placed in such a way that each frame is easy to see;
• mirrors are a must.

Think about where exactly to locate the optics salon. After all, the number of customers and the profit of the store will largely depend on the place. A simple stall with ready-made products can also be opened in the market, next to bus stops, or rented space in a shopping center.

But a serious institution will require a separate room on the ground floor of a residential building or office building. It is important that the street is crowded and there are no direct competitors nearby. Do not forget to correlate your opportunities and future profits with the rental rate, because if it turns out to be too high, then you will suffer losses for a long time.

Pay attention to the interior. Everything should be decorated with taste, so that beautiful and neat shop windows attract customers from the outside, and inside it is light, clean, and a feeling of prestige and respectability is created.

Choosing equipment

We list what you need to open an optics salon from scratch:

1. For the trading floor and convenient provision of the entire range of goods, glass showcases, shelves and racks should be purchased.
2. The diagnostic room will require an autorefkeratometer, a dioptrimeter, a sign projector, a slit lamp, a set of lenses and a pupillometer. Modern technology in the form of universal optical equipment can replace several of them at once. Which devices are more convenient for a doctor to work with, it is advisable to discuss with him before making a specialized order. Also, in addition, the optometrist can compile a list of required tools for work.
3. If you have an eyeglass maker's office, you need to purchase the appropriate equipment. But often it is not required, since a specialist can carry out orders at home or in a separate laboratory.
4. Furniture for staff and clients is designed in the same style and harmonizes with the overall design of the hall.

What to trade?

Optics stores can offer customers a fairly wide range of products:

• glasses for vision correction of various brands, shapes, shades, price range, quality and material of manufacture;
• lenses for insertion into the main accessory - you should definitely have different options available (simple, with a range of diopters, for astigmatism, etc.);
• contact lenses;
• Sunglasses;
• related products - cases, wipes, cleaning products, drops, vision aids, etc.

It is important to focus on a wide segment of the market and provide customers with the opportunity to choose products of different price categories. But in any case, each product must have quality certificates and other necessary documents. Therefore, cooperate only with official representatives of well-known manufacturers.

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Please note that when selling frames and sunglasses, most of the customers are guided by fashion trends. Therefore, you should not buy large quantities of goods, otherwise it will remain unsold. And although such a risk always exists, it is better to offer customers modern products and interesting novelties in limited quantities.

The international exhibition SILMO in France, where the latest collections are presented, will help you make a choice.

1. 20% - fashionable and branded frames.
2. 40% - sunglasses (seasonal).
3. 30% - contact lenses of the best manufacturers.
4. 10% - care products and several options for cheap finished products from the budget sector.

It is important to set the value correctly. There are many factors that affect pricing, for example, the economic situation in the country, competition in the market, etc. But the main recommendations are as follows:

• for frames of well-known brands, you can safely put a markup of 90-180%;
• corrective glasses - 80-150%;
• contact lenses - no more than 50-80%.

But it is worth considering this issue from another angle. If the product belongs to cheap Korean products, then you can increase the cost by 3-4 times in order to get at least some benefit from their sale. But for elite models, try not to raise prices higher than 1.5-2 times. Here you need to strictly monitor the competition and the cost of frames in the region, so as not to lose customers.

Qualified personnel

To make sales in an optics salon, it is enough to have two sales assistants on staff who have a pleasant appearance, work experience, are able to establish contact with the client and explain the differences in the goods provided. The schedule is set in shifts, and to ensure discipline, it is prescribed job description.

In a serious institution, an ophthalmologist is required. And if in fact it is needed only to maintain documentation and a license, then it is enough to train a student to work with a diagnostic device or hire a simple optometrist with a secondary education. But with a quality approach, you should definitely trust this function only to experienced professionals with an impressive work experience.

If such a salon provides a service for making glasses, then you should look for a good master of this profile. We note right away that this is not an easy task, since there are very few specialists, and the cost of their work is quite high. Most often, they conclude an agreement for the fulfillment of individual orders with a master optician who serves more than one salon in the city according to a free schedule.

In the same way, bookkeeping can be outsourced, which involves maintaining company accounts and tax documentation by a person who is not in the main staff of the store. This saves on wages without loss of quality of work.

It is important that the director of the salon or its owner has certain knowledge. For example, regulatory authorities may require an accreditation certificate as a professional pharmacist or ophthalmologist. Therefore, in the absence of such papers, it is better to hire an appropriate specialist to manage the store.

To promote a new optics salon will require some effort and financial investment. You can use different modern ways of advertising:

1. The discovery itself should be covered in the local media - radio, television, magazines.
2. Install a prominent sign above the entrance.
3. Create a website with addresses and phone numbers of the store, a list of services provided, prices for goods and services, a range of products, etc.
4. Post ads on forums social groups, use viral and contextual advertising.
5. Conduct promotions periodically, make bonuses and discounts for regular customers.
6. Attract with fashionable novelties, famous brands, the best professionals and high quality work.
7. Print business cards, leaflets, posters, flyers and other printing products, leave it in different places where potential customers live and work.
8. Pay for illuminated advertising, photo on public transport, banner or other advertising space in the city.

Here you can download a free business plan for an optics salon as a sample.

Issue price

For the competent organization of such a serious project, a business plan with calculations should be drawn up. If it is difficult to do it yourself, then you can use the help of specialists. They will evaluate the market in a particular region and indicate more accurate figures for the costs and expected income when organizing their own business in this direction. We will provide average figures.

	Starting investment	Price, in rubles
1	Registration	20 000
2	Equipment	500 000
3	Premises renovation	100 000
4	First batch of goods	400 000
Total:	1 020 000

You will also need money for the maintenance of the salon.

The price of entry into such a business is rather big, but it's worth it. After all, the profitability of this area is estimated at 20-25%, and with the right approach, in a year you can expect full payback and an increase in constant profit.

According to average estimates, for a month of operation of a popular salon, you can get about 350,000 rubles. True, it will not be possible to reach this level immediately, so you need to have a certain amount in reserve to ensure the operation of the store for the first time.

Video: optics boutique.