By registering as individual entrepreneurs, many Russian citizens begin to think about which sector of the national economy is best for developing their business.

If novice businessmen have an impressive start-up capital, they can "swing" at more serious projects that require large financial investments. In the event that small businesses have limited personal funds, they should turn their attention to less global business projects.

How to choose a business direction

Many entrepreneurs decide to develop their economic activities in the field of providing services to the population. In order to actively expand your business in this direction, you need to familiarize yourself with some of the nuances, the use of which will allow you to smoothly bypass all the "pitfalls".

Even 20 years ago, enterprises providing household services to the population worked, if not at a loss, then with a very small profit, which was enough only to cover current expenses.

Today situation in the market of household services has changed cardinally.

The general population began to trust companies whose professional activities make their life easier. In this regard, many representatives of small and medium-sized businesses began to develop more actively in this industry, offering Russian citizens well-thought-out and combined household services:

• leasing of any household appliances;
• cleaning service;
• repair and tailoring of clothes, shoes, bags and accessories;
• repair and restoration of furniture;
• maintenance of motor and automobile transport;
• repair of household appliances;
• delivery of correspondence, products, medicines, etc.;
• walking pets;
• jewelry making and repair, etc.

Skillfully built business in the field of providing services to the population, very can quickly recoup all initial investments and will begin to bring regular profit to its owners.

The preparatory stage of creating a business

In order to select the appropriate business line, the Sole Proprietor must conduct a thorough monitoring of the local service market. The main goal of such research is to determine the most popular species that are in demand among the population.

When planning to develop their business activities in the field of personal services, a novice businessman must understand that he will have to:

• rent or buy a room in which all the necessary engineering communications will function,
• you will also need to purchase special equipment, tools and other inventory, through which work and services will be performed.

If you plan to use labor in your professional activity employees, staff must be completed before opening.

Currently, there is a demand in the domestic market for the following services intended for the population:

• Photo services
  In order to provide this type of service, there is no need to rent a separate room, since all work on printing photos, editing videos, etc., can be done at home.

Regularly advertising in funds mass media, the photographer will be able to find clients, to whom, if necessary, he will go to the house.

• Private car wash
  To ensure the quality of the provision of such services to motorists, the entrepreneur must rent a large garage, in which it will be necessary to install special washing equipment.

Also, a businessman will have to regularly purchase consumables designed specifically for washing. vehicles.

• Outdoor advertising
  An individual entrepreneur can be engaged in the manufacture of promotional products.

If he does not have the opportunity to purchase or rent printing equipment, at the final stage the process can be delegated to private printers.

• Car parking
  To work in this direction, the entrepreneur must have a piece of land that will be located within the city.

From the location of the land allotment will be directly depend on the profitability of this business.

• Tire fitting
  This kind of private business for decades does not lose its relevance. Every motorist sooner or later turns to such workshops, where specialists perform wheelbase maintenance.

To open a tire fitting, you will need a separate room in which you will need to install special equipment, as well as purchase tools and consumables for work.

• sewing workshop
  This line of business is ideal for the category of entrepreneurs who are familiar with the basics of sewing and knitting.

If necessary, a businessman can invite employees to cooperate having specialized education.

• Shuttle taxi
  Providing transport services the population can be carried out on the basis of a license or other permits. The entrepreneur must have a special vehicle designed to carry passengers.

If a businessman's car park has several vehicles, he will have to hire hired workers who will perform the duties of drivers.

• Private kindergarten
  In recent years, private institutions have become very popular, in which highly qualified specialists are engaged in raising children to school age.

To open such a business, an entrepreneur needs to find a suitable premises that meets all sanitary and epidemiological standards. At a minimum, it should have several rooms, a catering unit, sanitary and utility rooms.

High-level specialists with not only specialized education, but also extensive experience in working with preschoolers should be involved in working with children. In such a children's institution, a medical worker must work without fail, who, if necessary, can provide emergency care to the child.

• Beauty saloon
  Many individual entrepreneurs are actively developing their business in this direction. Recently, among the representatives of the female half of the population, various cosmetic procedures have become very popular, helping to monitor their appearance.

To open beauty salon you will need a well-located room in which all communications necessary for the work of specialists should be connected.

To attract a wealthy clientele, an individual entrepreneur will have to buy expensive equipment, preferably unparalleled in the nearest salons of competitors.

As additional service a beauty salon can offer the public the services of a solarium, which is visited by young people with pleasure to acquire an artificial tan.

• Hostel
  Provide services to the public in the industry hotel business can be entrepreneurs who have in their personal possession real estate suitable for quadrature.

In order for the hostel to be more popular, it is necessary provide guests comfortable conditions residence: comfortable beds; a well-equipped kitchen where they can cook their own food; a sanitary room where you can carry out a set of hygiene procedures; safe or lockable chest in which residents can leave valuables, etc.

Business ideas: what services are in demand in a small town

It is much more difficult for aspiring businessmen living in small towns to develop their own business. To be successful, they need choose the right business area demanded by the local population.

A stable income in settlements with a small number of local residents can bring:

• bakery;
• establishments Catering, bars and cafeterias that adhere to the budgetary pricing policy;
• a hairdressing salon where people of all levels financial support will be able to get a haircut or put their manicure in order;
• a pharmacy that has prices that are acceptable to a wide range of the population;
• a shoe shop that performs all types of repair work;
• atelier for tailoring;
• a fitness club, which has the necessary simulators and a variety of sports equipment;
• a veterinary clinic in which specialists are ready to cure any animals;
• a store, the assortment of which will consist of the consumer goods most in demand in the area, etc.

Any private small town business, will not be able to bring "cosmic" income to its owner.

Despite this, with proper business management, an individual entrepreneur will be able to get a stable profit, which is enough for him to live comfortably.

Conclusion

If a novice entrepreneur is eager to open his own business, but does not have serious start-up capital, he should turn his attention to the provision of services to the population.

How you can make money on the provision of services to the population as an intermediary, see the video:

Having chosen the most relevant business direction, a businessman must make every effort to ensure that the services were of impeccable quality. Over time, he will have his own client base, the presence of which will provide a stable income.

Modern houses and apartments are fully equipped with all kinds of engineering communications, literally crammed with appliances and electrical appliances. This allows you to make a person's life easier and more comfortable, but any technique and system tends to break down, but not everyone can fix it. When there is no skilled owner in the house or a constant shortage of time does not allow minor repairs, qualified craftsmen come to the rescue. "Husband for an hour" is a profitable business for those who know how to work with their hands and are ready to provide their services to a wide range of consumers.

The provision of comprehensive household services to the population appeared in the early 2000s. in the form of cleaning and repair organizations and has been actively developing since then. In the modern pace of life, there is less and less time for household chores, and the number of appliances and intelligent systems in the house is greater, so the help of a home repairman is often invaluable. With the proper level of organization, such a service company can become very profitable in today's highly segmented market.

As an example, consider a common form of implementation of such an enterprise - "Husband for an hour", which provides effective help around the house, which implies a wide target audience and demand for services.

Product description

The main idea of ​​this type of business is that not everyone has the opportunity, time or skills to do homework. Numerous families are busy with earnings, and they prefer to spend their free time on vacation, rather than household chores. Therefore, repairing a faucet, repairing an outlet or replacing an electrical wiring can be endlessly postponed “for later”, and eventually become a stumbling block and cause accidents.

Single women, elderly people are also unable to carry out even minor housework on their own, not to mention taking out bulky garbage, dismantling old furniture or replacing a bathroom. To solve these ordinary problems of the population, there are service companies.

The product of this type of business are household repair services:

• Electrical work: replacement of wiring, installation of sockets and switches, installation of chandeliers, light bulbs, lamps, etc.;
• Electrical and communication works: installation and commissioning of household appliances, their repair and maintenance, connection of cable television and the Internet;
• Plumbing works and repairs: replacement of taps and pipes, repair of the plumbing system, installation and sealing of plumbing, etc.;
• Repair and restoration work: wallpapering, linoleum flooring, whitewashing, installation of cornices, skirting boards, parquet sanding, furniture upholstery replacement, etc.;
• External and internal cleaning: household cleaning, removal and removal of garbage, facade washing of windows, dry cleaning of carpets and upholstered furniture;
• Carpentry work: assembly, disassembly and repair of cabinet furniture, fitting, hanging cabinets, tightening fasteners;
• Dismantling.

With the successful development of the business, the range of services offered can be expanded by “female” specialized jobs: nurses, housekeepers, cooks, governesses.

The target audience

An invited home master allows you to put your home in order without significant time and money, which can be in demand among the following population groups:

• single women and the elderly;
• young families with no experience in repair matters (especially plumbing and electrical work);
• women who will not constantly ask their husband to fix the taps or change the light bulb;
• men who are employed and do not have the time, desire or ability to make home repairs;
• children and grandchildren of lonely or elderly people who call the master when they themselves do not have the time, desire or opportunity to fulfill their grandmother's insistent request to replace the outlet.

Among the wide mass of potential customers, one can single out the key purchasing core: single women, elderly people and busy men.

Marketer's advice: you need to use the consumer preferences of different customer groups

Given the segmentation of the audience, it is worth dividing all your potential clients into groups and determining what exactly is the key point in choosing a master for each of the groups: his decency and punctuality, his efficiency, the cost of work or the availability of his own material. All received options include in the price list

In the development of the assortment and price portfolio, it is possible to take into account the turnkey service with a higher cost. This will be in demand among busy men who will be interested in the maximum independence of the performer and minimal contact. Elderly single people need attention and cheapness.

The actual implementation of the idea and its form

In order for the “Husband for an Hour” organization to have maximum efficiency, it is necessary to provide for all forms of consumer appeal: telephone, Internet, personal contact. And also it is necessary to use the potential of repairmen masters.

The main business formats for a service company are:

• a single call center where you can get professional advice and leave a request to call a worker;
• an Internet site offering consumers to familiarize themselves with the terms of cooperation, the list of services and their cost;
• a repair box, where the repair and adjustment of those devices and structures will be carried out, the restoration of which at the client’s home is difficult - the client can come here himself and bring a faulty device (similar to RemBytTekhnika).

Marketer's tip: if you wish, you can open a repair and technical tool store.

A consumable for repair calls may be registered here. It is better to replenish the assortment with a variety of accessories, fasteners and insulating materials. In fact, the store can be located in the same place as the repair box.

Important business features

Since the business is based on the provision of services, the main feature of this idea is the absolute dependence on the professionalism and personal qualities of the executive staff. If the master is not polite or knowledgeable enough in the process of fulfilling the order, then the company risks losing a client.

Thus, when forming the state, special attention should be paid to the following:

• the level of competence of each employee, the availability of experience and positive recommendations;
• personal human qualities, punctuality, accuracy, attentiveness;
• no dependence on bad habits.

Marketer's advice: it is imperative to track the level of service

It is very important when working with personnel to carry out explanatory work, to introduce service quality standards, a service management system simultaneously with financial motivation and service quality control:

When providing electrical work, electricians must have the appropriate level of clearance and permits(certificate of passing attestation commission).

The second point to keep in mind is tight control of orders. This will eliminate requests "by the cash register" and increase the efficiency of work in general. It is carried out by organizing a dispatch service (call-center), through which the call and distribution of orders between the masters takes place.

Another key feature is competition in services. We must prepare for the fact that the market will have to be conquered and do this not with the help of dumping, but also with high-quality service and a long-term strategy.

Marketer's Tip: How to Determine the Level of Competition

Before entering the market with an offer, it is necessary to carefully look around and analyze the competitive environment and determine which of the existing players can be equal to (these may be foreign enterprises acting as a headliner), who will have to fight for the consumer, and who can not be considered as a threat.

It's nice to be a monopolist in the sphere or share a client with 1-2 enterprises, building up with the help of simple marketing tools(segmentation, branding, PR, etc.). But becoming a pioneer in the service sector is not easy enough, so you should prepare for the fact that there will be competition. To understand the degree of market saturation in the segment of pensioners, you can make simple calculations using the statistics of the number of disabled citizens:

For example, in city N the population is 300,000 inhabitants, respectively, in the city there are 100,000 pensioners, about a third of whom live independently (with an average family composition of 2.83 people). Those. about 35,000 people potentially require outside help every 3-5 months. That is, the monthly market capacity in the segment of disabled single citizens of the city of N is 7 thousand requests. This number is divided by all market operators, and we get the likely share and degree of competition.

Promotion channels

Given the scale and wide demand for services, promotion and sales channels should also be massive. This is, first of all, an advertising campaign on outdoor media (billboards and city lights).

Franchises

Thanks to the popularization of such a business, franchises are already being offered by major pioneers of the idea in many regions of the country:

• "Husband for an hour" from the Nizhny Novgorod Consumer Service Service, Nizhny Novgorod
• Franchise "HUSBAND FOR AN HOUR" with training from scratch for 49,900 rubles. from the company "Edix", Voronezh
• Franchise "Home master" with training from scratch for 165,000 rubles, Sochi

However, this type of business is so easy to organize that with the right level of planning, it is quite possible to organize it yourself. At the same time, it is important to take into account key features, pluses and minuses indicated in the description of the idea.

Pricing

Let's draw a small price cut of similar services in megalopolises and regional cities, as well as, for comparison, in the Crimea:

Moscow

Tula:

Crimea, Simferopol:

Summary pricing table

On average, capital prices are far ahead of regional ones, which are comparable with each other. Installing a toilet, for example, in Moscow will be 6 times more expensive for the consumer than in Simferopol. This gap is justified by large distances and transport costs, as well as the level of prices for all services in large cities.

Moscow and Crimea are leading in the list of assortment services - all types of work are described in detail here, which should be noted, since for most clients it is important to see the specific cost of each work. On the site of the Tula company, we see only a generalized price list, which implies detailed contact with a consultant before making a call, which is not convenient for the consumer.

For a detailed regional comparison of prices, you can use these resources, where you can clearly see the real price range, which can have a “fork” of 500%. For example, in Moscow the price of painting services ranges from 550 rubles/hour to 3500 rubles/hour.

Project Summary

This type of business can be interesting and profitable only if three important components are observed:

1. The highest level of service.
2. Competent pricing and detuning from competitors.
3. Wide and high-quality promotion (advertising) of services.

The prospects of such services for the segment of Internet users can be easily justified by looking at the statistics of key queries in Yandex.

* Calculations use average data for Russia

The business in the field of communal household services, for all its, at first glance, attractiveness and simplicity, has many pitfalls that a beginner who wants to enter this area needs to know about. Yaroslav Butenko, the director of Domovoy company, shared his own experience of creating a successful business in the field of personal services.

- Yaroslav, tell us what your company does?

The Domovoy customer service has been working in the field of personal services since 2007. We provide the services of masters, who are sometimes called "husband for an hour":

• plumbing work;
• electrical services;
• services of a carpenter, bear cub;
• welding work;
• cleaning services (cleaning of apartments, houses, offices and territory cleaning);
• services of loaders and handymen;
• cargo transportation, moving an apartment or office;
• renovations from room or bathroom renovations to turnkey renovations;
• repair and installation of household appliances;
• computer setup and repair;
• installation of alarms and intercoms.

Specialization of the service "Domovoy" - small orders. We help clients free them precious time and strength. We arrive at a convenient time for the client. We work on an open price list and guarantee the quality of our work in writing.

Many are thinking about opening own business, but not everyone eventually opens it: it stops the fear of uncertainty, instability, high risks, etc. Was it easy for you to decide to become an entrepreneur? How did you come up with the idea to start this particular business?

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Since childhood, I have not understood why in order to drive a car, it is necessary to be able to repair it. Then every man could repair almost everything. However, the quality of work has always been mediocre. Those days are long gone, and now few people dare to repair a washing machine with artificial intelligence or install a complex hydromassage system yourself.

In 1996, a computer appeared at our house, which we still did not know how to use. He often stopped working. For hours we unsuccessfully tried to solve the problem on our own. Then the masters were called and our insoluble problem was eliminated within minutes, and sometimes even seconds. Then I realized that every case should be handled by professionals.

The soul lies in the service sector. Public utilities have been especially neglected since Soviet times. The need for the services of craftsmen for small household repairs was high and completely unsatisfied. I started from the city of Cherkasy in Ukraine. In September 2007, when I worked as a manager, I took a month's vacation, rented an office and started recruiting foremen and training dispatchers. We launched advertising, and in November we were already fulfilling the first orders.

We are constantly working to improve the quality of services, reduce the arrival time of the master and, most importantly, we have made an open price list for all services. Even now, many organizations will not name their prices, because they want to evaluate the client and take more from him. Also, our rule was the signing of an act of work performed and the provision of a written guarantee. We are confident in the quality of our work, therefore we do not take prepayment. The client pays money only when he is satisfied with the completed work.

How long did it take to implement the idea from the initial idea to the actual organization of the service department?

I spent a whole year contemplating the first step. Recruited staff within 2 months. From the beginning of recruitment to the break-even point, we came in 6 months. And he fully returned his investment within 9 months. A lot of time and effort was spent on the selection of conscientious masters, the formation of an official price list, the training of dispatchers and the determination by trial and error of which advertising works and which does not.

- How much did it cost you to sell your business?

Ready-made ideas for your business

A significant part of the work was carried out on their own, which significantly reduced the initial investment. I will give the approximate amount of investments for a city with a population of about 300,000 people.

Initial investment

Office rent for 2 months and 50% of the monthly cost for real estate agency services. We independently found a small office (13 sqm) on the outskirts of the city ($100 per month in 2007). We moved a year and a half later.

two computers- took home. The simplest computers with good monitors are enough. $1600

Laser printer. 120$

Telephone numbers and devices(city, mobile major operators). Ease of remembering the number is very important. Ease of reading the number and its perception by ear are important. I chose mobile numbers for almost a month, reviewing the available options in stores. City numbers could be selected by paying the operator. Six handsets with phone numbers cost about $400. Today, this option is outdated for us, because you are working on creating a contact center.

Order taking software and computer network organized on their own. Here the price can range from $500 to $20,000.

overalls can be made when you start making a profit.

Website we also created by ourselves. When ordering, a normal website with information filling costs from $1000. The top bar is practically non-existent.

Permanent investments

Office rent

Dispatchers salary. Based on the average salary in your city. The number of dispatchers depends on the number of orders. In our case, there were 2 people.

Accountant salary should be one and a half - two times higher than the average in the city.

Telephone communications.$50 since most calls are incoming.

Masters- work with their tool and get a percentage of the cost of the work performed, this reduces your initial investment and removes a lot of useless questions.

Ideally, you should be prepared to cover all running costs from own funds for the first 6 months to ensure you get nailed later on.

- According to your estimates, what is the minimum amount with which you can start this business today?

Ready-made ideas for your business

The cost of entering a business depends on the starting position of the entrepreneur, competition and the population of the city in which the organization opens. In a city with a population of 300 thousand people without strong competitors, you can start with 10 thousand dollars. The lion's share of the costs falls on advertising budget, since it determines how soon potential customers find out about you.

- How can you accelerate the start of the business to get the maximum return on investment?

There are always several options: start from scratch and step on the standard rake yourself or buy a franchise. When you purchase a franchise, you:

• avoid investing money and time in creating a contact center, training dispatchers, developing software, developing a website, filling it with information;
• do not pay salaries to dispatchers, accountants, advertising designers, system administrators;
• save on office rent;
• speed up the recruitment process;
• avoid a lot of conflicts in cases of poor-quality work of masters;
• optimize your investment in advertising, as you don’t have to test what works and what doesn’t;
• get a proven business system;
• receive the necessary commercial documentation (contracts, prices, powers of attorney, reports, technologies, commercial offers, etc.);
• simplify the process of signing contracts for servicing corporate clients (banks, restaurants, shops).

- What difficulties did you encounter at the initial stages of doing business?

A lot of masters like to drink. At the stage of the initial recruitment of masters, the problem of alcoholism was very acute. Thanks to simple know-how and a tough contract, we avoid this problem in 99% of cases. For masters it is very important not only to perform the work qualitatively, but to correctly explain to the client the essence of the problem, and what exactly he pays money for. Most masters are used to stealing. Therefore, it is necessary to make sure that this is impossible. We solved this problem with software and a principal accountant.

Cleanliness, courtesy, punctuality and the quality of the work of the craftsmen are evaluated when all clients are called after the master has completed the work. The best craftsmen get the job first and earn the most. The rest are simply weeded out. Several times there were emergencies such as flooding with water. Now we're stopping real fast emergencies. We also created a special insurance fund. A well-established mechanism for the implementation of warranty work.

- How and where did you look for employees? Do you have special requirements for employees?

Ready-made ideas for your business

Initially, they recruited masters from those who came to interviews for advertising in the press. Work with recruitment agencies. Special requirements for masters: honesty, decency, professionalism, work experience and the desire to make good money. Now new masters come to us on the recommendations of our employees. We have enough people willing to work to be able to choose.

- How long did it take you to pay back the initial investment? What can you say about the profitability of this business?

The return on investment is 8-12 months. The profitability of the business is high 100-150% per year.

- What is the competition in your business?

When we started, our competitors were ZhEKs, emergency service, repair companies and coven workers. Later, there were many companies that tried to copy us. They never understood our philosophy, so they disappeared as quickly as they appeared. Now the dispatcher of ZhEKs and the emergency service most often redirect clients to us, since the masters of these organizations are interested in working as little as possible.

- Is there seasonality in your business?

Seasonality in our business is not very pronounced. It lies in the fact that in the summer people massively prefer to make repairs. Therefore, in the summer we do a lot of repairs of apartments and houses. During this period, some of the craftsmen have to transfer from small orders to repairs, but this does not fundamentally affect the work of the service department.

The bulk of orders focused on customer service (services of plumbers, electricians, carpenters, welders, loaders, transportation, repair and installation of household appliances, cleaning, etc.) are received relatively evenly. Orders often peak around the days before the holidays, when people are getting ready to welcome guests, and on the days after the holidays, when it's time to fix the results of the wild fun. At such moments, some queues may appear, sometimes the working day of the masters is extended. There is some seasonality in certain types works. For example, people prefer to actively wash windows in the spring, and general cleaning of apartments is especially popular before the New Year.

How has the economic crisis affected your business?

The period from October 2008 to May 2009 was quite difficult. But we did not reduce the volume of advertising and did not lay off employees. I had to compensate for the expenses from personal savings. Then banks and many organizations began to switch to savings mode. This opened up an amazing resource for us to develop. We have signed many contracts for the maintenance of organizations, cleaning of premises and territories. Therefore, for the service department "Domovoy" in crisis there were many good points. A crisis can create difficulties, or it can present huge opportunities. Everything depends on the point of view.

- What other "pitfalls does this business have"?

You can not focus on the mediocre quality of order fulfillment. Only the strongest survive, so either you will be the best or you will have to leave the market.

- How do you promote your services? Name the main promotion channels.

At the moment, we receive a third of our orders from those clients for whom we have already performed certain work, and they were satisfied, we receive another third through their recommendations to our friends. The rest of the orders come from advertising in the press and periodic distribution of print advertising. The site was created at the end of 2009. At the moment, it performs an informational role and saves us significant amounts that we spent on printing and distributing advertising booklets. However, the number of orders thanks to the site is still small, about 2% of the total.

- How do you see the prospects for further development of your business?

We are currently working on creating a contact center capable of handling a huge number of calls. We are working on opening a branch in Kyiv. The set of masters has begun. In the process of opening a branch, we will complete the description of all business processes. The franchise package is almost ready. The plans for the next 2 years are to open subdivisions in all major cities of Ukraine, partly on our own, partly at the expense of the franchise network. Then we will go outside the country.

- What advice would you give to entrepreneurs who are just thinking about starting a business?

A journey of 1000 miles starts with the first step. It is worth starting to move forward, and only then adjust the route. It is pointless to delay and tune in for years if you never take the first step!

4767 people are studying this business today.

For 30 days this business was interested in 693034 times.

The first company - a competitor to the employees of housing offices "Husband for an hour" appeared in Perm in 2003. Since then, the successful name has become a household name, and clones of the Perm enterprise quickly multiplied. In large cities, there are hundreds of companies offering minor repairs, in Moscow the bill goes to thousands.

Minor home repairs are one of the most requested services, according to YouDo.com. The master earns an average of 3,000 to 6,000 rubles a day ( average check for one order is 1,500 rubles). The intermediary company that collects and transfers orders to the contractor receives a commission, usually in the amount of 10%. Several aggregators are developing on the Internet that accumulate offers, for example: Helper.ru, Potap.org, YouDo.com, Pomogatel.ru, Porucheno.ru. It is believed that two-thirds of Muscovites are looking for minor repairs on the Internet, the market volume is estimated by the YouDo service at almost 50 million rubles.

The market entry threshold is relatively low - 15,000–50,000 rubles. You can work alone. There are two ways of development: the first is to pick up a drill yourself, create a presentation website, register on aggregators and wait for an order, the second is to conclude contracts with different craftsmen and collect clients for them. In this case, you can earn on commission and on renting equipment. In the first case, the profitability is quite high, it can reach 50%, since you will only have to spend money on mobile services, gasoline and promotion. In the second case, you will have to maintain a call center, invest more money in promotion and spend effort and money to maintain a stable quality of services. The profitability of such a business is 15–25%.

room

At first, you can do without a room. Calls can be received on a mobile phone, tools can be stored in the garage. It makes sense to rent an office when the number of masters exceeds 20 people and you receive hundreds of orders a day. Firstly, you will need to hire at least two operators on the phone (or outsource the functions of the call center), and secondly, to equip a warehouse for dimensional tools. For these purposes, you can use any premises converted into an office - as long as it meets the requirements of the SES (presence of a toilet, sanitization, etc.) and the fire inspection.

The documents

The legislation imposes a number of requirements on enterprises providing personal services to the population. Firstly, the consumer should be able to get acquainted with information about the cost of services, their quality, standards, warranty periods and other parameters specified in the government decree on the rules for the provision of personal services. Secondly, it will be necessary to conclude an agreement with each client, therefore, a single standard form must be agreed with a lawyer in advance. The legislation does not oblige to have a cash register, but insists on having a receipt in two copies, signed by the performer and the client.

Relations with masters can be regulated in two ways - hire them on a permanent basis or enter into contracts with individual entrepreneurs. In the second case, they will pay taxes for themselves.

Repair of buildings and residential premises, as well as some other services to the population, are subject to UTII (single tax on imputed income). It should be noted that orders from individuals usually make up half of the flow of service and household services, the rest come from commercial organizations, and it is the corporate sector that brings 60-80% of earnings. Meanwhile, services provided to organizations are not subject to UTII.

Other expenses

Staff

Typically, companies start with three craftsmen: a plumber, an electrician, and a handyman who can do carpentry and lay tiles. You can find them among your friends, you can refer to ads on the Internet at specialized forums, you can search for them in the old fashioned way in the newspaper "Iz Hand to Hand". The average market rate for a master in the state is 60,000–80,000 rubles, plus allowances and bonuses. Masters should be immediately familiarized with the system of bonuses and penalties. The competitive element helps to control employees. In addition, the call center should call back customers and check whether they are satisfied with the work of the master. Call center employees receive 30,000–40,000 rubles each.

You have decided to open a profitable business from scratch. An important factor in minimizing risks is payback. Return on investment, repayment of costs and increase in the profitability of the project. The service sector meets the requirements for a quick return on investment. 90% of the resources spent by the enterprise are the knowledge and time of employees. Or a self-employed professional working in a home or rented office.

A case based on services to the public or for legal entities requires a special approach in the fight against competition. Attracting new customers and saving advertising budget. Read the article to the end. We have prepared for you 40 profitable business ideas with minimal investment. Follow links to related materials. Get more information to start your business tomorrow.

Who is the article for?

You can work for yourself, not for hire, at any age. By deciding to take a step towards change, you are using an enviable perspective. Reaching the next level as a self-employed professional.

Service business ideas are suitable for:

• People with higher and secondary specialized education who want to apply the acquired skills on their own;
• Students who do not want to work for the "uncle", live on scholarships and burden relatives;
• Employed, as a part-time job with the prospect of replacement;
• Start-up entrepreneurs with small start-up capital;
• People without education or inclined to work outside their specialty;
• Operating businessmen who want to expand their business through new and related areas;
• Professionals who are ready to use their knowledge and experience to develop their own business;
• Able-bodied pensioners who are craving for action and conquering new heights.

University graduate expects to take a position with decent pay labor. In 2018-2019, there is an overabundance of applicants. Demand exceeds supply. Going into business turns a former student into an employer. The service sector allows you to work independently, reduce cost items to a minimum. Servicing the population and legal entities is characterized by a low investment threshold and a quick payback.

Profile education allows you to work in a profession. Apply the acquired knowledge in practice. Among legal entities, accountants, financial consultants and lawyers are in enviable demand. The population needs craftsmen who provide household services.

The lack of education or the desire to realize oneself in other areas does not exclude the prospects for development in the service sector. Tutors, nannies, nurses, and other specialists with hourly pay will find grateful clients.

Popular destinations for profitable small businesses

According to statistics, 5 directions are in enviable demand in the areas of trade and services. Growth trends in 2018 promise continued interest in 2019.

• Mobile (mobile) enterprises - performers, ready to come to the customer, are especially popular.
• Business for children - budget preschool institutions and schools continue to shrink. Parental expenses increase by 7-13% annually.
• Mediation - take advantage of the experience of Uber, Avito, Vamdodoma and others successful companies. Create your own business based on saving time and automating routine processes.
• Online training saves time and money on professional development, education and motivation of employees. The indicator of demand for services differs enviable stability.
• B2B collaboration - independent contractors, outsourcing firms, freelancers. Companies and individuals help free up time and automate business processes for affordable money.

How much money do you need to open from scratch?

The service sector provides an opportunity to earn money without injecting large investments. Spend intangible resources. Work at the customer's site, at home, in a cafe or office. Company turnover, employment and quantity regular customers do not affect the choice of the entrepreneur.

To determine the level of start-up costs, we recommend drawing up a business plan. Write out on a piece of paper approximate items of expenditure. Arrange the data in order of importance. Consider downsizing before moving to action. Pay special attention to the budget for advertising and promotion.

We recommend that you read the article on the promotion of services on the Internet. Using the resources of the world wide web will significantly reduce costs.

Why do you need to open a service business without delay?

Time is an irreplaceable resource. It cannot be bought or stopped. Compensate for losses from another source. Small businesses and small companies form the backbone of the country's domestic economy. According to official data, more than 73% of enterprises have up to 15 employees. A gentle form of taxation will be an advantage in developing your own business. Make the years work for you, you are worthy financial freedom and independence.

40 business ideas with minimal investment

The list includes areas of services for the population and for business. The latter is overwhelming. Serving legal entities guarantees stability. The contractor helps in optimizing routine processes. Saves management time and money. Companies benefit from keeping in touch with freelancers and partners.

B2B is a business based on the supply of goods and services to other companies. Individual entrepreneurs and legal entities. Distinguished by a steadily growing demand for offers of remote employees. The prerogative of cooperation lies in the obligatory conclusion of the Agreement.

Community outreach is volatile. In 90% of cases, the flow of clients requires the implementation of 1 task without continuing the relationship. Projects of regular customers are stretched in time. For example, home renovation services are characterized by a point of return after 8 months or more. A legal entity is able to provide the contractor with orders for a year in advance.

Here are 40 business ideas based on services. We recommend that you write down a few suitable areas for further study and start your own business without delay. Write your opinion, additions and questions in the comments below the article. We will definitely answer you.

Internet marketing company

Online marketing, a direction that requires time and knowledge of the performer. To start, you need a personal computer, smartphone or tablet. Analytical services and specialized software represent main article costs. Learn the theoretical foundations of the profession. Try to work with programs in demo mode. A free trial period will allow you to earn money on a purchase at the expense of your first customers.

Varieties of business on online marketing services:

• search promotion (SEO);
• advertising setting (native, contextual);
• (SMM);
• development of design solutions;
• analytics and strategy development;
• grade advertising company, consulting and coordination;
• writing unique texts(copywriting).

A marketer analyzes the market, evaluates competitors. Developing an online marketing strategy. Creates a media plan. Determines the advertising budget.

Providing a comprehensive solution to the customer allows you to increase the profitability of your enterprise. Work in one or more areas is not excluded. Specialization for a specific task. Gathering a team of narrow profile workers. Average costs large organization for online marketing services amount to 400 thousand rubles. Terms of implementation of the tasks set are 1-6 months.

Freelancing or freelance work

Freelancers are self-employed professionals in areas that allow remote work. The direction includes content creation, tutoring and consulting, design and accounting. The amount of starting capital is calculated individually. For example, a content manager needs a computer with office program and Adobe Photoshop. If you have them, you only need to pay for the Internet to start.

Additional costs include fees charged by portals for access to customer projects. Percentage charged for transactions through a secure transaction. We recommend paying attention to the freelance platform and the fl.ru remote work exchange, which occupy a leading position. Create a website or blog to reach your target audience for free.

Conducting research surveys

Customers are interested in obtaining accurate data. Maintaining a full-time analytical department is expensive. It is beneficial for individual entrepreneurs and legal entities to turn to outsourcing companies. The contractor performs the search and compilation of information used in the creation of a business plan. Makes calculations related to investments and time costs. Identifies and polls the target audience.


The cost of 1 interview costs the company 200-800 rubles. Drawing up a detailed report, more than 15 thousand. Working with a focus group and analyzing competitors starts at 100,000 rubles. Do you have a craving for organizational activities and are not afraid of routine mathematical calculations? Enter the idea for a business on services among the promising ones. Consider the direction in detail after reading the article.

Cargo transportation services

Cargo transportation is necessary for individuals and organizations. The former use the service to transport things when moving or heavy household appliances. Having recharged with the support of the store of overall goods, provide yourself with an enviable number of orders. Legal entities need supplies from warehouses, delivery of products to the client. To implement the tasks, a truck of category C, C1 or C1E is required. Also suitable minibus D1 or a car with a trailer.

Branding agency

Brand positioning and development increase the level of sales of the organization. They are distinguished by the stability of demand indicators over time, after the completion of the advertising campaign. A portrait of the client is created. Work is underway with the consumer. Development of positive emotions in relation to a particular product or company.

The line of services for business includes:

• Development of a communication strategy;
• Building a portfolio of brands;
• Expertise and consultation;
• Brand analysis and insights;
• Determination of the client's portrait;
• Product usability audit;
• Working with the target audience;
• Formation of the assortment;
• Naming and copywriting;
• Product introduction, phased testing.

An in-depth study of the target audience is carried out, including interviews with experts. Opinion leaders join. Persons who inspire trust of potential customers. Consumers are segmented by indicators. The work requires mandatory preparation.

Without a portfolio and practical skills, one cannot count on mountains of gold. Entering the market will take the time it takes to develop a base. Testing theoretical foundations in the realities of the market. Ready to learn new things and develop 24/7? The average cost of branding services is 400-600 thousand rubles. The minimum package of a professional agency starts from 150,000.

Photo and video shooting

Popular among individuals and organizations, the direction includes individual and subject photography. Creation of photo and video materials for advertising agencies and legal entities. Accompanying personal and corporate events.

At the start, you need: a good camera, a computer, programs for processing the footage. A nice addition will be specialized resources for selling content. Photos of models performing targeted actions are popular.

consulting business

Profile education and reliable qualifications allow you to open a consulting agency. Lead a client's startup from inception to profit. Get rewarded at every stage of business formation and growth.


The agency provides development and implementation services investment projects. Conduct marketing research independently or with third-party analysts. Help with planning, strategy, setting goals and objectives. Assist in obtaining state support in terms of co-financing and establishing benefits.

Computer maintenance and network administration

A rare organization will agree to keep a system administrator and a technician on the staff. Services are temporary. The need to maintain a computer network and equipment arises chaotically. Similar indicators of demand are seen among individuals.

Offer the work of a network wizard and debugger with a home visit. Conclude service agreements with legal entities. It will take 3-5 months to meet the customer base. The average salary of a self-employed computer scientist is 60-80 thousand. The firm's earnings are vastly different.

Repair and maintenance of printers

Maintenance of copiers, the idea for a service business remains relevant. Printer cartridges have a wear resistance that exceeds the filling volume. The average cost of an element is 3000 rubles. Refueling costs the customer 3 times cheaper. Offer repairs and support to companies on a long-term basis. Gather a customer base in 3-5 months. Offer repair of consumables and equipment. Connect delivery and service at the installation site of the equipment.

Execution of orders

Saving a busy person's time is worth the money. Individuals, individual entrepreneurs and organizations spend resources on the implementation of insignificant processes. From going to a cafe for a portion of aromatic coffee to transferring documents to the other end of the city. Build a business on the services of a personal assistant or assistant.

What do executors of orders (private customers):

• going to the grocery store;
• walking pets;
• car repair and maintenance (driver);
• small household tasks;
• organization of the event (moving, dinner in a restaurant);
• delivery of gifts;
• other assignments, with the minimum responsibility of the performer.

The woman goes on parental leave. The husband leaves for work early in the morning and returns late in the evening. A personal assistant will unload the spouses in the part of going to the store. Bring your forgotten phone to work. On the way back, he will bring the customer's car to the car wash. It will help to replace light bulbs in fixtures or nail a shelf in the hallway.

Business executors perform tasks of varying degrees of responsibility. A trip to the stationery store burdens the safety of the issued funds for purchases. The transfer of documents to the office or partner of the customer entails serious consequences in case of loss of materials. Disclosure of trade secrets. Large companies hire assistants on a salary, officially.

Tax consulting

Tax evasion faces administrative and criminal liability. The issue of state and municipal fees should be treated with caution. Keep records and make payments in accordance with the deadlines. According to the rates for certain activities. Having a specialized education, a private specialist offers services in combination with accounting or separately. The consultant helps reduce tax costs legally. Correct the mistakes made with minimal losses for customers.

Corporate training and consulting in the HR field

Training and motivation of employees is carried out within the competence of the trainer. In practice, the experience of introducing the theoretical foundations is necessary for the lecturer in 32% of directions. The latter refers to technical and technological topics. Consultation on the selection and motivation of personnel is carried out by HR specialists and psychologists.

Train staff in applied knowledge in which you are well versed. Come up with a unique esprit de corps program. Present the training using the Internet, through a personal website or social networks. Offer courses personally to the end user.

Audit firm

Are you a Chartered Accountant or Lawyer? Audit firms help small organizations and large companies. Performs document review and reporting. A worthy example of business services. Outsourcing of accounting allows you to unload the personnel of the customer. Take over the implementation of routine processes. In addition to consulting duties, auditors offer transaction support. Representation in supervisory authorities and protection of clients' interests in court.

Courier service

The duties of the courier include the delivery and transfer of material items of informational, legal and monetary value. Letters, documents and cargo. The advantage of applying to the service is economic and temporary. Couriers cooperate with express mail operators, enjoy discounts and privileges of the first priority. They have their own transport for the transfer of valuables within the territory. A personal manager communicates with a representative of the organization. Liability is insured and limited on the basis of the contract.

Sale and installation of software

Use a ready-made solution from a large developer or write your own program. The idea for a business is presented in two versions. mediation and production. The first includes cooperation with companies that occupy a leading position in the market. Integration of products of Russian and foreign developers in the areas of accounting and tax accounting. Implementation of sales and service. Ensuring information security.


Open the catalog of software companies, get acquainted with the offer and terms of representation. Pay attention to the young representatives of the sphere. The right decision would be to join and support a promising startup.

Programming skills allow you to create your own software solution or write customized products for the end user. The average cost of software development is 400-450 thousand rubles.

Organization of exhibition events

Help entrepreneurs make new connections or make huge profits with an event. Exhibition of products, technological, innovative solutions. Carrying out an advertising campaign through a presentation in outlets, crowded places.

With an interest in topics and organizational skills, you realize yourself in a profitable business. Find premises, gather and organize the work of staff. Plan the event. Control the exhibition at every stage. The cost of services starts from 100,000 rubles. excluding costs.

Installation and maintenance of air conditioners

Help private customers and legal entities with the choice of suitable equipment. Consult at the stage of purchase and commissioning. Install, sign a contract scheduled maintenance conditioner. After installing the climate system, a briefing is carried out.


Business requires technical skills, pre-training, special education. It will be easier for you to open your own business after an internship in the representative office of a particular brand or work in the company of future competitors.

Security services for individual entrepreneurs and legal entities. persons

The success of a service business depends on the connections you have. As well as information equipment. Acquired or acquired by acquaintance databases. Ensuring security includes checking personnel. Risk analysis of cooperation with potential partners. Search for listening devices in the premises. It is acceptable for private individuals to offer a vehicle history check or document identification. 9 out of 10 companies are made up of former employees ministries and departments.

In addition to the above, there will be cooperation with software developers. Introduction of means of internal and external security. Installation of CCTV cameras and security alarms. The range of services in this area is extensive. We recommend starting with 1 or more directions, gradually expanding the offer.

Business on waste disposal services

Waste removal and disposal is relevant for the population and business representatives. Owners of private houses, medical institutions, shops and warehouses will become your clients. The complex of works includes cleaning of cesspools, construction pits, drainage. Cleaning drains and sewers. Collection and removal of waste of 1-5 class of environmental hazard, depending on the obtained permits. Availability of appropriate equipment and technology support.


The collected waste is taken to special places, plum stations and recycling fields. To implement a business on services, registration of an individual entrepreneur or LLC is required. Obtaining a license from the Department Federal Service on supervision in the field of nature management.

Rental of premises for seminars and trainings

Premises and equipment for trainings, presentations of products and services are rented by the hour. You can buy a property with a mortgage. Transfer to non-residential fund is desirable. The cost of the audience depends on the capacity, comfort and related materials.

The hall is rented for:

• conferences;
• trainings;
• webinars;
• presentations;
• seminars;
• master classes
• business negotiations.

In order to minimize the cost of starting a business, the premises can be subleased. Owners of offices, real estate on the second and more floors of buildings will become your partners. Hotels and cafeterias. To expand the offer, we recommend including a choice of several options in the service package.

Recruitment Consulting

The agency helps with the selection of personnel of low, medium and higher qualifications. Completes the enterprise with auxiliary workers (migrants), organizes interviews with applicants. Independently hires workers to perform tasks, controlling the process at each stage. You will need a database of applicants with gradation by subject and level of training. We recommend that you prefer a package subscription to purchasing information on a local medium. Major job portals provide connectivity for sole proprietors and legal entities. persons.

Service for business on call-center services

Make cold and hot calls based on the target audience of the company. Conduct surveys of potential customers, fill out a questionnaire as part of the after-sales service. Call-center specialists analyze the market, use a negotiation script, apply psychological triggers to increase efficiency.

The package of services includes sampling by target audience, determination of clients' pains. Selection of a conversation scenario, focused on the data received and the behavior of the group. The work is accompanied by the collection of analytical data. Correction based on the use of lead generation levers. The average cost of 1 call within Russia is 40 rubles. In the case of process robotization, when potential client says the record, the price is 5-10 times less.

Legal Aid Business

Lawyers are endowed with the right to support the population and legal entities. persons in terms of Civil, Family and Administrative Law. Criminal cases and consultation are available to lawyers. The list of services includes an interview on the client's questions. Drafting and verification of documentation, contracts, content of the public offer. Representation of interests and protection of legal rights in courts. Drafting claims and complaints. Especially popular is the conduct of the process of bankruptcy of individuals.

Volunteer organization

Gather a base of volunteers to perform socially significant work. Register as a non-profit organization. Act on the basis of grants and sponsorship. Your main volunteers will be young people, students. important question in the implementation of the case will benefit from your company. Clean water bodies, collect garbage in parks and forests, hold events for children from disadvantaged families. Your actions will help make the world a better place and earn enough to keep you motivated.

Organization of sports events

Another socially significant project and public service business. Organize activities to keep the youth busy. Negotiate with municipal structures and private investors. For example, hold a race under the flag of a sports shopping center. Due imagination and love for physical culture will allow you to develop a solid platform. Successfully held competitions will launch word of mouth. They will gather like-minded people and regular participants around your company.

Museum opening

With a budget of 350,000 rubles, open your own museum. Gather a thematic collection that is interesting to the general public. For example, choosing an audience of school age will make it possible to conclude agreements with educational institutions of general education. It can be a museum of entertaining sciences or musical instruments. Video game history exhibition. Dolls and toys of the 90s. Only fantasy can limit options for starting a business.

book club

Gather like-minded people, lovers of reading new books, discussing what they read in a group. Participants make voluntary contributions to cover the expenses of the club and pay for the services of the organizer. Formally, the same scheme can be followed when opening circles of other directions. Additional earnings are brought by the invitation of famous personalities from the world of books. Writers, editors, representatives of large publishing houses. Conducting trainings, lectures and seminars. Sale of books, including rare copies with the author's signature.

Organization of holidays

The services of an organizer of entertainment events are in enviable demand. The idea is suitable for working with the population and companies. Birthdays, weddings, outdoor dances, corporate events and new year parties. Choose a separate niche or provide a comprehensive offer, like an agency.

Tutoring

Help with the development of the school subject, preparation for the exam and entrance exams to the university. Start from education and additional skills. In order to teach a child English, it is not necessary to receive a higher education. It is enough to take advanced courses. Another direction is classes with children of preschool age. Preparing for 1st grade. For this, the experience of a kindergarten worker or graduating from a specialized faculty at a pedagogical institute is useful.

lawn mowing

Seasonal service business starts in early spring and ends in late autumn. In addition to mowing the grass, the duties of preparing the territory after the winter are added. Cleaning leaves and transplanting withered areas. Fertilization, manual removal of weeds. Work with private home owners, companies and municipal institutions. The cost depends on the height of the grass and is calculated by square meters or acres. The average rate is 15 rubles/m2. For additional profit outside the season, we recommend paying attention to snow removal services.

Landscaping and landscape design

Landscape architecture includes the planning, design and implementation of a project. Landscaping is carried out in a complex of services or separately. By seeding the site or laying a rolled lawn. It takes time and diligence to earn decent money. Passing training, gaining skills in working with specialized programs for visualization. Gradually, you will build up a base of customers who are ready to provide business with orders within the boundaries of the season.

Interior design

Improvement of residential and commercial premises. Interior design in accordance with the target orientation. The work of the designer includes measuring the object, designing the project in specialized software. Drawing up drawings and sketches. Assistance in the procurement of materials, furniture and equipment. Accompaniment of repair, control and organization of work of craftsmen. To start your own business, you need a higher architectural education. The cost of work depends on terms of reference and additional wishes of the customer. It varies from 50 thousand to several million.

Domestic services and husband's work for an hour

The direction includes a list of types of work and services for the population and business. A comfortable existence at home, in an office, in a warehouse or a store is impossible without water and electricity. It is advisable to put things on the shelves, and not throw them on the floor. Husband helps for an hour with minor repairs, cosmetic and practical tasks. Hang a cornice, change the faucet, install a new outlet. Capital work should be entrusted to a specialized specialist.


Having experience and training allows you to open a business with minimal investment. Work independently or assemble a team of specialists, distribute tasks and monitor progress.

Delivery of goods from IKEA

A variety of highly specialized transport services. Create a website and connect the IKEA product catalog. Deliver orders to the pickup point or customer's doorstep. Get 10% off your purchases. Successful implementation requires a truck, a willingness to do the work yourself or organize staff. Based on a popular brand, complement the offer with products from others retail chains and productions. Business is successfully developing in small towns.

Help for car owners

Build a profitable business by helping car owners. Minor car repairs and diagnostics, mobile tire service. The selection of a car, the order and delivery of spare parts to service stations are gaining popularity.

A private specialist or a group of craftsmen are ready to come to the address and fix a minor malfunction. Change oil, help with mounting tires. Connect the control unit and gearbox to the computer to search for errors. With rare restrictions, business has the right to exist. It is actively implemented in Western countries.


Mobile tire services have been successfully operating in Russia for more than 5 years. The selection of a used car for individuals and the delivery of spare parts to service stations are carried out by a few. Take a free niche.

Delivery of food and household goods to the villages

The current direction in the field of trade and services. Shop on wheels. Deliver food and household goods to remote settlements. In addition to the necessary, it makes sense to capture popular sweets and advertised products. Toys for kids. In a word, goods that are difficult to get without a long trip to the store.

Profitable business in Russia. Yes it is possible!

Skeptics say that without attracting large investments, it is impossible to open a business in the country. Western capital accumulates in large enterprises, and a smart franchise is not available to small businesses. The statistics say the opposite.

According to SMEs, there are more than 6 million companies in Russia. Over 3 million are individual entrepreneurs with fewer than 15 employees. 2 million are made up of micro-companies legal entities. 74% of enterprises have been on the market for 5 years or more. Profitable business in Russia consists of small companies and activists.

People who are accustomed to rely only on their own strength. Search and find new ways to profit. Generate fresh ideas that are implemented with an enviable share of demand with a shortage of supply.


We have considered 40 areas worthy of your attention. Perhaps you will open one of them tomorrow. In the trends of 2018-2019, self-development, Internet technologies and business process automation. The sphere of trade and services is moving to a new level. Taxi is called through the application on the smartphone. Masters and specialists order landing pages. Collect reviews and generate leads.

Before starting your own business on one of profitable business ideas, take the next steps. Study the market you are entering. Conduct research based on the experience of future competitors. Calculate your budget.

The next step is strategy. Even a rough business plan is better than none. In conclusion, it is worth thinking about attracting additional investments.