Pancakes with home delivery business plan. Pancake business: how to open a pancake shop. Business plan for the Pancake Cafe: cost calculation, necessary equipment, documents and SES requirements. How much money do you need to invest to open a pancake shop

• Market prospects
• Product Description
• Production plan
• Staff
• Financial plan
• • • • Similar business ideas:

We bring to your attention a sample business plan for a pancake shop opened in mall on an area of ​​120 sq. m.

How much money do you need to open a pancake shop

According to preliminary calculations, the opening of a pancake cafe will require capital expenditures in the amount of 2,190,000 rubles:

• Equipment production department(kitchen utensils, refrigeration equipment, pancake machine, etc.) - 800 thousand rubles.
• Equipment for the visitor service area (tables, chairs, etc.) - 300 thousand rubles.
• Design and decoration - 500 thousand rubles.
• Business registration, obtaining permits- 150 thousand rubles.
• Advertising budget (signboard, advertising in the media, printed materials) - 50 thousand rubles.
• Additional air conditioning and ventilation system - 50 thousand rubles.
• Accounting program - 40 thousand rubles.
• Creation inventory- 100 thousand rubles.
• Reserve fund - 200 thousand rubles.

It is planned to attract investments for opening a business from two main sources: funds from the founders of the project (50%) and borrowed credit funds received from one of the commercial banks (50%).

Market prospects

The pancake shop is designed to provide the population with the opportunity to purchase and consume pancakes - a primordially Russian product, which at present, due to the acceleration of travel time and the employment of people who eat mostly semi-finished products that do not create much trouble and do not take much time to prepare. Pancakes and pancakes, cooked almost in front of the visitor, satisfy the customer's need for this low-carbohydrate treat. Pancake making skills are retained only by those who have cooking as a hobby, but mostly people lose their cooking skills. That is why the “Pancakes” product is becoming more and more rare, but no less favorite dish that you always want to enjoy. That is why, being engaged in the manufacture and sale of pancakes, you can get your share of the profits in the market.

Product Description

Pancakes are the staple of our menu. You can try pancakes with mushrooms and cheese, boiled pork, cabbage and egg, ham, bacon, sour cream, butter, red caviar, salmon, condensed milk, banana, dried apricots, honey and many others. The menu of our pancake shop will be very diverse, and in addition to pancakes will include:

• Homemade dinners
• Salads
• Dumplings
• Syrniki
• Lenten menu
• desserts
• Children's menu
• Cold and hot drinks

In fact, we will be able not only to have a bite to eat on the go, but also to have a full lunch or dinner. The average check of the institution will be equal to 200 rubles. Opening hours from 10:00 to 21:00.

Production plan

The pancake shop will be located in the shopping center in the food court area, on the third floor (there is also a cinema and entertainment complexes). The leased area is 120 sq. m., including service area, kitchen area, washing department and utility room (warehouse). The rent is 140 thousand rubles per month. The advantage of opening a pancake shop in a shopping center is not only high traffic, but also the equipment of the rented premises. There is no need to spend money on communications (water supply, sewerage and heating) and repairs. The building of the shopping center already complies with all fire and electrical safety standards, sanitary and hygienic and technological requirements.

What equipment to choose for a pancake

After the conclusion of the lease agreement, it remains only to purchase necessary equipment and set up a customer service area. The following equipment will be purchased for the production room (kitchen): a pancake machine, a flour sifter, a mixer, a washing bath, a work table, a coffee maker, a refrigerator, a chest freezer, a meat grinder, a frying surface, a slicer, a vegetable cutter, a refrigerated counter for ingredients, racks and auxiliary equipment (knives, cutting boards, dishes). It is planned to purchase a super-productive pancake machine SIKOM RK-2.1. This machine automatically forms, bakes and stacks pancake blanks. By changing the pancake copier, you can produce round, square and rectangular pancakes. 200 thousand rubles will be spent on the purchase of this machine. In total, about 800 thousand rubles will be spent on completing the production department. The purchase of raw materials, products and ingredients for making pancakes and other dishes will be carried out from local wholesalers and farms.

Staff

Two cooks, three assistant cooks, a manager, four waiters, two dishwashers will be employed as staff. The accountant will be employed on a part-time basis. The total wage fund will amount to 190 thousand rubles per month.

What taxation system to choose for a pancake

The organizational and legal form of the pancake house will be a limited liability company consisting of three founders. As a taxation system, it is planned to use UTII - a single tax on imputed income (the area of ​​\u200b\u200bthe premises allows this to be done). A license to carry out such activities is not required.

Financial plan

Fixed monthly expenses

• Rent - 140 thousand rubles.
• Salary + insurance contributions - 240 thousand rubles.
• Utility expenses - 35 thousand rubles.
• Taxes (UTII) - 10 thousand rubles.
• Advertising - 50 thousand rubles.
• Accounting services - 8 thousand rubles.
• Other expenses - 15 thousand rubles.
• Total - 498 thousand rubles.

Variable costs

• Raw materials and ingredients - 25% of sales
• Income
• Average check - 200 rubles.
• The average number of visitors per day is 160 people.
• Revenue per day - 32,000 rubles, per month - 960,000 rubles.

How much can you earn on pancake products

Profit: 960,000 - 240,000 ( variable costs) - 498,000 = 222,000 rubles. Profitability pancake is 30%. With such indicators, the project pays off in 15 - 20 months (taking into account the period for the promotion of the institution).

This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

A step-by-step plan for organizing a business

In order to open a pancake cafe that will bring stable income, necessary:

• To study the market situation and determine the prospects for this area of ​​commercial activity.
• Make a rough business plan for opening a cafe.
• Resolve financial issues.
• Complete the LLC registration procedure in accordance with the legislation of the Russian Federation.
• Rent a room, buy equipment and furniture.
• To conclude labor contracts with staff.
• Sign contracts with suppliers, security companies, service companies.

After solving all the above questions and collecting the necessary information, you can create detailed business plan opening and development of a pancake cafe.

List of required documents

In a pancake cafe, in addition to documents on registration of an LLC and payment of taxes, there must be the following papers:

• premises lease agreement;
• trade permit (issued local authorities authorities);
• CEC certificates and conclusions;
• permits from the fire inspectorate, Rospotrebnadzor and labor protection authorities;
• garbage collection agreement
• invoices for the entire range of products sold;
• contracts with suppliers and a security company.

There should be a buyer's corner in the pancake shop so that visitors to the cafe can leave feedback about the work of the establishment or get information about the company. In the application for registration person must indicate the activity code. Cafe-pancake belongs to the category of firms with OKVED 55.30 (cafes and restaurants). positive moment this business is that the organizers do not need to obtain licenses or special permits.

Opening a pancake shop can bring you high profits. The main thing is to think over the menu, purchase high-quality equipment and find appropriate place for the establishment.

Not all niches in the field Catering heavily occupied by entrepreneurs. There are other areas that beginners can master. This includes a cafe with a "pancake" menu. Establishments of this kind offer visitors a primordially Russian dish - with different fillings, according to different recipes. How to open a pancake shop from scratch? There are several important nuances that a novice entrepreneur should take into account when developing a business plan.

Our business valuation:

Starting investment - 300,000 rubles.

Market saturation is average.

The complexity of starting a business is 6/10.

Is it profitable to open a pancake shop?

Having your own pancake shop as a business is a profitable direction, which, with a competent approach, will bring the entrepreneur a consistently high income. But before proceeding to documentation case, it does not hurt to weigh all the pros and cons.

Opening a pancake business will be profitable for several reasons:

• Relatively low start-up costs that quickly pay off.
• There are not many authentic establishments on the market that offer visitors exactly the “pancake” menu.
• Large selection of equipment from suppliers.
• Affordable and inexpensive raw materials for the manufacture of dishes.
• There are several business options that can be implemented.

As practice shows, it is quite possible to establish a profitable operation of a pancake shop as in small town, as well as in large locality. But here it is important to draw up a detailed business plan with all the calculations and development strategy, constantly work on attracting customers to the cafe.

As for the shortcomings of this line of business, then there may be difficulties with registering a business - a whole package of documents and permissions from supervisory inspections will be required. The procedure for registering a cafe can take a lot of time and money. But this applies to absolutely all catering establishments! Seasonality should also be taken into account - in the cold season there will not be so many customers in the cafe.

Is it profitable to open a pancake shop, it is worth deciding only after analyzing the market in a particular region. It often happens that even highly profitable activities do not “take root” in the market. Identify consumer demand for a particular dish, analyze the level of competition.

Choose the format of the opened institution

Before purchasing equipment and assembling Required documents to register a business, decide which format you will “master”.

There are several options here:

• Mobile pancake. The main advantage of a mobile kiosk is the ability to move the outlet to a new location at least every day. And it can be profitable - look for the location where you will get the highest profit from pancake sales. For example, in summer you can trade on the beaches or in amusement parks, and in winter - in busy squares or near business centers. A pancake stall will not require impressive costs at the start - there are fewer investments when compared with a stationary catering point. But there is a serious drawback here - a pancake kiosk, due to the limited space for cooking, will not be able to offer a menu that is too wide.
• Stationary pancake. To open such an institution, more impressive costs will be required. But there will be more profits in the future! You have the opportunity to create a pancake menu with an impressive list of dishes - customers will certainly appreciate it. You have to carefully consider the location of the institution. And here the same rule as in the case of mobile stalls - you need a highly passable place. If you open a pancake cafe near railway stations, educational institutions, metro stations, markets and large shopping centers, high profits are guaranteed. Think about what the interior of the pancake shop will be like - you have to invest in the design of the room in order to attract customers. If you competently approach the organization of business, it is quite possible to reach a fundamentally new level - to launch a whole network of cafes.

Whatever line of business you choose, consider the offers of franchisors in this market segment. A pancake franchise will allow you to launch a profitable business under an already well-known brand. The contract provides for comprehensive support for the parent company in its activities - assistance in finding premises and purchasing equipment, providing ready-made recipes and promotional materials. Franchise entrepreneurs of the following brands deserve attention - Three frying pans, Blinoff, Pancake, Blinok, Teremok. The cost of franchises varies in a wide range - from 150,000 rubles to 4,500,000 rubles. But do not forget that you will give money from your wallet to buy a crepe maker for a cafe and other equipment, to equip the premises. If there is a minimum of free funds, sometimes it is more profitable to open an institution on your own.

Registration of the planned business

How to start a food service business? From registering your activities!

Register at tax office as a sole trader. There is another option - to work as an LLC. But this will require more money and time. If you are planning a mini-pancake, then choose an IP.

In parallel with the registration of a business, it is necessary to find a room for an institution and conclude a lease agreement. Purchase the necessary equipment, repair the found premises and make recipes for dishes - all this will be checked by the SES and the Fire Inspection. Only after all the checks, a pancake shop on wheels or a stationary cafe will be able to open its doors to visitors. So that the checks do not drag on for long time, study regulations with the requirements for public catering!

Opening catering establishments is an area that requires mandatory licensing of activities. Obtaining a license is a long process. At the end of all checks, you receive a certificate-permission. Contact the licensing authorities in your city.

How to furnish a room?

Most likely, you will have to make repairs to the found premises - it needs to be “adjusted” to the planned institution. The pancake design can be made in any style. But more often, preference is given to such a design of the hall, where the emphasis is on Russian traditions - wooden walls and tables, authentic interior items, slightly subdued lighting. Be sure to include a section in the pancake business plan where the design project for the premises will be presented. This is an important point, since it is the design of the institution that will become its calling card in the future.

If we talk about a stationary catering establishment, then a room with an area of ​​​​at least 40 m 2 will be required. Plus, there should be allocated footage for the kitchen, rooms for staff, office space. It would be nice to find a building where it will be possible to provide an open veranda for accommodating guests - even in a small town, for sure, there is such a thing. Then it will be quite comfortable for visitors to taste hot dishes even in extreme heat.

Do not forget that the supervisory authorities impose strict requirements on the chosen premises. What do you need to open a pancake shop? Carry out all the "benefits of civilization" - heating, water supply, electricity, ventilation, sewerage.

Develop a restaurant menu

Include a section in the business plan of the pancake cafe where a detailed menu of the future catering point will be presented. It is the range of dishes that largely determines the success of the institution! In addition, the choice of equipment for a pancake shop will depend on the compiled menu. Based on the assortment of dishes, plan the purchase of equipment!

There are many recipes for pancake dough - fresh, salty and sweet, yeast and yeast-free. Offer customers not only ordinary pancakes, but also those with filling. There are a lot of options - sweet jams, jam, meat, fish, vegetables and fruits. There are over 30 recipes for spring rolls. What do you need for a newly opened establishment? Include as many dishes as possible on the menu! After all, customers will come to the cafe just to taste delicious pancakes.

If you open a stationary institution, then the menu can include not only pancakes - all conditions will be created for this. But here, too, focus on Russian dishes - cold and hot soups, dumplings, dumplings, pies. Think over the assortment of drinks - juices, tea, coffee, compotes. For the sale of alcohol (and this will allow you to earn more), you will have to obtain permission from the supervisory authorities. If there are other dishes on the menu, in addition to pancakes, you will need not only to buy a pancake machine, but also other equipment - and this additional expenses, sometimes "unbearable" for a beginner.

In the case of a mobile stall, everything is somewhat simpler - it is unrealistic to offer customers a wide range of dishes. As a rule, entrepreneurs include only pancakes and drinks in the menu.

What equipment is required for the smooth operation of the cafe?

The key to the popularity of the institution is delicious dishes. And it will be impossible to cook pancakes without high-quality equipment.

In catering establishments, not pans are used for this, but special devices - pancake makers. Do not save on them - this is the main item of expenditure. The price of the equipment will depend on its brand, performance. It varies from 10,000 rubles to 50,000 rubles. Even inexpensive household crepe makers are quite suitable for use in the kitchen of a cafe - for example, the Krampouz crepe maker.

Most likely, you will have to buy several devices - then customers will not have to wait long for their order. More often preference is given to equipment of foreign brands - it lasts longer, bakes the dough well.

You will need not only an electric crepe maker for a cafe, but also other equipment:

• dough mixer,
• food slicer,
• refrigerators for storing semi-finished products,
• refrigerated display cases,
• oven,
• microwave,
• coffee machine,
• blender,
• teapots.

There will be expenses for the purchase of furniture - for the hall, kitchen and office. An additional item of expenditure is dishes. In stationary establishments, it is undignified to serve dishes on disposable plates - glass ones are needed! Many entrepreneurs order dishes with the establishment's logo - an excellent solution, despite the fact that it is quite expensive.

To buy pancake equipment on wheels, you will need less money. All you need is a mixer, an inexpensive pancake machine Maslenitsa, a coffee machine, a blender, a refrigerator. In this case, you can not buy glassware- because the trade will go on the street. Offer customers disposable plates, forks, and knives.

Expenses for starting a business and advertising an institution

How much does it cost to open a pancake shop? To launch a stationary mini-cafe, you will spend at least 700,000 rubles. The list of capital costs will include the price of a pancake machine, preparing the premises for work, purchasing products, and registering a business. To open a small mobile kiosk, you need less funds - from 300,000 rubles.

You can save money when opening a cafe - buy used equipment. For example, an expensive used Roller Grill is 50% cheaper.

Pancake advertising will attract more customers - think over the marketing policy in the business plan. A prominent sign, streamers all over the city, billboards - you need to work on recognition. Be sure to develop customer loyalty - offer discount cards, give out flyers with discounts, introduce "happy hours" (the time when customers can have a cheap lunch).

In this material:

Pancake cafe - a place for catering for a quick bite, buying food to go or eating directly at the establishment. Based on the name, the main diet is pancakes, which is a profitable business. Firstly, this is primordially Russian food, and recently patriotism is in vogue. Secondly, the dish is so versatile that it provides up to a dozen toppings and the same number of serving methods. When organizing your own business, you need to develop a pancake business plan, determine target audience, location and development strategy. Each item includes a few more additional steps, following which guarantees a quick payback and a stable income.

Description of the pancake shop, advantages and business prospects

The classic pancake house is a catering establishment with a diet that is voiced in the title. If a person comes in for a bite to eat, he clearly understands that there may not be a hot dog, a hamburger, but pancakes are always available. And this is a very right move for an entrepreneur, because theoretically a visitor cannot leave upset because of an incomplete assortment.

The principle of operation of the institution is similar to similar places Catering:

• compiling an assortment - the more types of pancake dishes, the better. This fact indicates the professionalism of the institution and its narrow focus. In the future, it will become clear which of the types of fillings is the most popular, and which can be harvested in small quantities exclusively for rare orders;
• cooking - it is considered a huge plus if the pancakes are not imported, but cooked on the spot. Thanks to this, the quality and taste of products remain in their original form, which attracts visitors;
• expansion of the assortment due to additional dishes and complex lunches - it is worthwhile to understand that not all people who go to a pancake shop want to taste pastries. Some people just need a snack, but pancakes are just an appetizer or dessert for them. That is why it is worth considering an alternative menu with enough first and second courses, and offering pancakes with drinks.

Business benefits:

1. The uniqueness of the institution is that the pancake cafe is no longer a standard eatery with fast food, but a specialized service for the production and sale of its own products. If you achieve High Quality and high demand, the business will bring considerable income.
2. A wide audience - pancakes and pancakes are loved by everyone, from young children to the elderly. The explanation is simple - this is homemade food, familiar to everyone since childhood.
3. Stereotypes - even people's subconscious can be played when opening a pancake shop. The popularity of healthy eating leads to a decrease in the consumption of fast food. Moms rarely buy burgers and hot dogs for their children, McDonald's is bypassed, but pancakes ... There is hardly a single person who claims that this is junk food.
4. Quick payback - with a good location, a wide range and high quality products, the business will quickly go uphill, pay for itself in 6-8 months and begin to bring substantial profits to the owner.

Of the negative aspects, one can only name the difficulty in organizing a cafe and high competition. Still, having located the institution at a point with high traffic, in any case, you will have to coexist with a network pavilion for the sale of fast food or an ordinary cafe fast food.

The prospect of a pancake shop is the expansion of business in the form of opening additional branded outlets throughout the city.

There are 2 main types of products - pancakes and pancakes. Both those and others are very popular, but preference is still given to the second option.

Pancakes are thicker, fluffier and are an independent dish in combination with sour cream, honey, syrup, jam and drinks.

Pancakes are thin and tender, allowing you to use a variety of fillings. At the same time, production costs are much less than for the "big brother".

The technology is quite simple. Flour, milk, eggs and additional dough ingredients are used as products. Theoretically, at the beginning of the business, you can bake pancakes by hand in a pan, but this is too long. It is recommended to purchase a professional pancake maker, form a clear recipe and prepare products that will be recognizable from many.

Important: product quality has 2 types - GOST and TU. The first option eliminates the use of low-quality products and substitutes. TU also allows you to develop your own recipe and change the ingredients of a familiar dish. However, people are less trusting specifications than the state standard.

Regardless of the technology for preparing products, they must pass tests at the SES and Rospotrebnadzor.

Pancake business plan: how to get started

After studying the theoretical part of business, it is too early to move on to organizational activities. Initially, you should weigh all the chances for the success of the business, assess the risks and analyze the market situation.

Market and competitor analysis

The fast food market is overcrowded and it makes no sense to argue otherwise. Despite this, the existing pavilions or cafes continue to work, and new outlets open regularly. This means that there is a demand, as well as a benefit for business owners.

The secret lies in the wide reach of the consumer. Fast food outlets are located in one place in several pieces, but you can hardly find 2 identical cheburek or hot dog pavilions. There are always differences in establishments - some are aimed at shawarma, others specialize in take-away meals, and others - pies, homemade cakes. In this case, the buyer always has a choice, excluding going to different places.

When analyzing competitors, you need to pay attention to both products and business format. A pavilion with takeaway food and the opportunity to have a bite to eat without leaving the cash desk is the most profitable and popular. To do this, you can open several seats inside the building or place food stands near the pancake shop.

Special attention is given to promotions and discounts. For example, 3 pancakes for the price of 2 is beneficial for the buyer. However, the entrepreneur initially puts additional costs into the product, which pay off with high demand.

Mode of operation - a lot of fast foods, working around the clock. It depends on the chosen location. If you plan to open a pancake shop next to competitors who sell goods 24/7, then you will have to do the same.

Cost of products - in no case should prices be higher than a competitor. If possible, you need to reduce them at least a couple of rubles, otherwise the start of the business will fail before it opens. The buyer, discovering a new point, hopes for cheaper high-quality products. He must get it.

Target audience of pancake

The age guideline for pancake consumers has no boundaries. It all depends on the location. If this is an educational institution, then the target audience is schoolchildren, students and teachers. An institution near or on the territory of the mall - all visitors.

The target audience at night is taxi drivers, passers-by, walking couples. The main thing is that the place provides for the flow of people even at late hours of the day.

Tip: you can attract an additional audience with the help of marketing by naming some dishes with original names - "Children's Pancake", "Student", "Family", etc. For children, you can come up with a special gift in the form of a toy. Fortunately, miniature figures of cartoon characters are sold in the same "Fix Price" for 50-100 rubles. The cost of the gift will be 5-10 rubles, and the impressions and desire to visit the institution will be months in advance.

Possible risks

The main risks are associated with low purchasing power and a long payback period for the business. This is typical for the following situations:

• wrong choice of place;
• high prices;
• low quality products;
• big competition.

By the way, problems are typical for any type of activity related to catering, so everything can be solved with a competent business plan.

organizational plan

It's time to move from theory to action. Start - registration entrepreneurial activity, search for a place, obtaining permits from regulatory organizations. The end of organizational events is the opening of a pancake shop.

Franchise or own brand?

The franchise for opening a pancake shop involves the acquisition of rights to work under the logo famous brand. At the same time, it is required to strictly comply with the requirements for doing business, up to necessary equipment and the number of employees, not to mention the range.

Own brand - opening an institution on the terms that suit the entrepreneur. Roughly speaking, he is his own boss.

Franchising has both pros and cons. Main positive aspects:

• quick payback due to brand recognition;
• support in the advertising campaign;
• work according to a clear plan;
• assistance in organizing a business, including the search for premises.

• high cost of the franchise;
• the need for monthly interest payments;
• lack of own style.

In this case, advice is not needed, because the entrepreneur must decide for himself how to work. In this case, it is necessary to take into account the availability of funds. You can open your own pancake cafe for 200-300 thousand rubles, and with a franchise, investments reach 4 million rubles and more.

It is worth noting the popularity of the brand, which is sold by franchise. Still, this is not a Kinomax cinema, not McDonald's, not Eldorado, whose brands are known in any city and village in the country. Pancake "Skovorodka" may be popular in the capital, but in small and medium-sized cities of Russia this name will not say anything to buyers, so even a franchise can go broke, especially with such investments.

Business registration, documents and permits

To open a catering point, you can register an individual entrepreneur or establish an LLC. For a pancake in a single copy is enough individual entrepreneur- the status is simply and quickly registered, costs 800 rubles and implies doing business in full.

A legal entity (LLC) requires an authorized capital, a bank account, and stricter reporting. However, when working with suppliers who are also legal entities, you will have to establish an LLC. In particular, this applies to the franchise, because the conclusion of contracts, bookkeeping in this case will be much easier. The cost of registration is 4,000 rubles.

Reference: in terms of the speed of registration, the package of documents and the choice of taxation system, both statuses differ little from each other.

After registering the activity, you should contact the regulatory authorities to obtain permits for opening a business - SES, Rospotrebnadzor, fire inspection. It is necessary to fulfill all the requirements for organizational issues, bring the premises into the appropriate form and re-submit documents for the opening of the outlet. If there are no complaints from the theoretical and practical sides, then the entrepreneur receives the relevant papers in his hands, which must be kept inside the institution along with the document on registration of an individual entrepreneur or LLC.

Choice of pancake location

The main requirement is high permeability of people. Such a place could be:

• market;
• railway station;
• City Park;
• embankment;
• cinema;
• supermarket;
• taxi stand.

Do not be afraid that there is already a fast food point in the chosen place. This means only one thing - the location is good and brings income to the owner.

Rent and arrangement of premises

Here are some options:

• capital structure;
• mobile pavilion;
• pancake on wheels.

If the choice fell on a capital building, then it is recommended to pay attention to those buildings that were previously used for catering services. This will save you from expensive repairs, communications and other problems associated with paperwork and repairs. Simply put, if the point before that worked on fast food, then it complies with all legal norms.

Mobile pavilion - the convenience lies in the fact that wherever it was before, the frame can be transported to any chosen place. Minus - such trailers are not designed for seats and a large area outlet.

The business plan for a pancake on wheels is no different from other options, however, you can exclude the point with the choice of location. The advantage of such a room is that it is not only mobile, like a pavilion, but can also move freely around the city at any time. It is very beneficial at the time of mass celebrations - city day, concerts, fairs.

Purchase of equipment, furniture, inventory

The minimum set of equipment for opening a pancake cafe:

1. Fridge.
2. Crepe maker.
3. Dishes.
4. Coffee machine.
5. Washing.
6. Showcase.
7. Rack.
8. Cutting table.
9. Product packaging device.
10. Mixer.

If a hall with seats is meant, then you will also need tables and chairs for visitors, a hanger, a bar counter and related equipment of the room.

Drawing up an assortment and a list of services

Mandatory assortment - spring rolls:

• meat;
• potato;
• mushrooms (combined with the previous ingredients);
• boiled condensed milk;
• jam;
• jam;

It would also be useful to diversify the list of dishes offered with pizza, pies, hamburgers, first and second courses.

Tip: the assortment directly depends on the status of the institution. If this is fast food, then you can do without lunch, limiting yourself to fast food. If the cafe is of an average level, then you can include salads, snacks, soups, hot dishes in the menu.

It’s not worth talking about drinks - juices, water, fruit drinks, tea, coffee, energy drinks are mandatory.

Recruitment

The staff of a pancake shop must include at least one seller and a cook. It is desirable that applicants have experience in the fast food system, as well as relevant education (for a cook).

The main criteria for employees:

• pleasant appearance;
• age - 25-45 years;
• gender is not important, but it is recommended to take a woman for the role of the seller;
• no bad habits.

Marketing and Advertising

In order for as many people as possible to learn about the opening of a new outlet, you should use the following:

• advertising posts in social networks in city publics;
• distribution of leaflets within a radius of 200-300 meters from the institution;
• advertising on the radio will definitely attract taxi drivers and minibus drivers.

A commercial on local television in this case is irrelevant due to the high cost and lack of effect.

How much can you earn on pancake?

To understand the net profit and the payback period of the business, it is necessary to calculate the costs in stages.

Investment in the project

Investments at the start (in rubles):

• rent of premises - 20,000;
• repair work - 50,000;
• purchase of equipment - 150,000;
• paperwork - 10,000;
• advertising with a sign - 15,000.

Result: 245,000 rubles.

Current expenses

Monthly expenses (in rubles):

• rent - 20,000;
• utility bills - 10,000;
• salary (2 employees) - 40,000;
• purchase of products - 50,000.

Result: 120,000 rubles.

Income and calculation of profit and profitability

The profitability of a business is calculated on the basis of the profit received minus regular expenses.

If we take a standard pancake shop with 50 customers per day and an average check of 100 rubles, then we can calculate the income.

The daily income is 5,000 rubles.

Per month - 150,000 rubles.

Obligatory expenses are deducted from this amount - 150,000 minus 120,000.

The net profit of the entrepreneur is 30,000 rubles per month. Given that weekends and holidays average check and the number of buyers is increasing, it is quite possible to judge income up to 50,000 per day.

Profitability - the ratio of net profit to dirty and multiplied by 100%.

30 000/150 000 * 100 = 20%

The payback period for a pancake cafe business, even with minimal profit calculations, will be 4-5 months.

Despite the high competition, the complexity of paperwork, the need to choose a room and place, a pancake business as a business is relevant and profitable. Even the name sounds in Russian and does not cause rejection, like Bistro or Cheburechnaya. In the future, a pancake cafe can be turned into a status establishment and opened own network for the production of branded pancakes.

The high pace of life made it a habit to snack on the run with foreign semi-chemical sandwiches and hamburgers. For a long time, the stomachs cannot withstand such an attitude, and now the already hungry client turns his head around in search of not only satisfying, but also healthy food. Come to his aid - offer hot, piping hot, our original Russian pancakes.

The dish, which has become a real symbol of national cuisine, needs no introduction even among foreigners, and even our compatriots, whose morning in childhood began with a cup of milk and a rosy hill of lacy suns, will appreciate this option even more. By the way, one pancake without filling and sauces, but made from natural high-quality ingredients, will not exceed 1–2 rubles. And it is sold not cheaper than 10-12 rubles. Did you calculate income? Added an extra bonus from the sale of toppings, gravies and drinks? Impressive? Then let's figure out how to open a pancake shop on your own.

According to experts, two pancake formats work equally successfully - stationary and mobile. The requirements for choosing a place will be approximately the same - streets with an intense flow of people and places with the largest concentration of them:

• exits of metro stations and busy underground passages in areas of transport stops;
• large educational institutions - universities, institutes;
• railway stations and bus stations;
• large office centers;
• shopping centers, markets and roads leading to them;
• tourist attractions, parks and recreation areas.

Mobile pancake has an undeniable advantage - mobility. There is an opportunity to settle closer to recreation centers or a park in summer, and in a busy square or avenue in winter. Another plus is the relatively small initial investment. The downside is the limited area of ​​the kiosk, which seriously narrows the assortment and makes it impossible to equip full-fledged places for eating, only a tent with plastic furniture.

Stationary pancake - more high level, which, on the one hand, will require more serious preparation and financial costs, and on the other hand, will provide an opportunity to expand and supplement the menu with a variety of Russian dishes - hot soups, cabbage soup, salads and desserts.

In such a pancake shop, you can create an attractive interior in the national style and a cozy atmosphere, and this will surely attract additional visitors. In terms of area, expect approximately 2 m² per seat, about 10–15 m² for the kitchen and 10 m² for utility and sanitary facilities. In total, it makes sense to select options from 60 m². This type of cafe works well in large residential areas. By the way, a pancake business plan should include detailed description the format of the institution, the required premises and equipment.

Business registration and equipment selection

The first thing to do is to register with the authorities local government and in the tax service as an individual entrepreneur or LLC. For small business more convenient IP (individual) with lower registration costs - about 800 rubles, simplified reporting, fixed monthly insurance premiums 1727.30 rubles. and contributions to Pension Fund$1444.04

Further, in the administration, obtain permission to install or open a retail outlet, after coordinating this with the sanitary and epidemiological supervision and the fire service. There are law firms that are professionally engaged in the collection of all permits and will help solve all the problems of the initial stage. And the entrepreneur will be able to focus on the purchase of equipment and recruitment.

For a small mobile point, two employees will be enough in shifts. A stationary pancake shop will require 1-2 cooks, depending on the work schedule, 3-4 kitchen workers, the same number of waiters and 2 administrators.

If the businessman does not buy ready business, but thinks how to open a pancake shop from scratch, then all offers of suitable equipment in the region should be considered. Often there are profitable sales of used devices, but in excellent condition.

The list of necessary equipment is small, and the quantity and overall dimensions must be selected in accordance with the area of ​​\u200b\u200bthe room:

• pancakes. 10,000–12,000 rubles It is not worth saving on them, take professional reliable devices. There are one- and two-post models on the market with the ability to bake up to 40 pancakes per hour, made in Italy, China, Taiwan and Ukraine. They work from the mains, differ in coating - Teflon or cast iron, body material and the possibility or absence of heating the finished product;
• professional dough mixer. 3,000–4,200 rubles Reliable - made in Germany with mode switching and power from 3.5 kW;
• refrigerated counter or refrigerator. Keep raw foods and prepared meals strictly separately;
• a counter for storing ready meals;
• coffee machine. Drinks are an additional significant income, so the device must be productive;
• blender, vegetable cutter, cutting boards, knives, shovels.

In a stationary pancake shop, the list of equipment will be expanded with a stove, an electric meat grinder and other devices for making fillings.

Operating expenses, profit and menu formation

On average, a pancake business as a business will require $10,000 to $25,000 in terms of costs, not including rent or purchase of premises. According to successful owners, the project pays off in 1–1.5 years, provided that it is well located and well managed.

It will take $3500-4300 monthly to maintain the work. Approximately these are the following costs:

• products - $3000;
• plastic utensils, napkins, packaging - $300;
• employee salary - $600;
• utility bills (electricity, garbage disposal, water) - $200;
• taxes and deductions - $200.

Approximately gross income such a small point will be $5000-6000. Therefore, you can expect $1000-2000 profit per month. And this is very good for such a small investment in business.

Just when planning how to open a pancake shop where to start, leaf through cookbooks, ask professional chefs and friends who just love to cook deliciously. Gather a collection of the best recipes for pancakes and toppings. Indeed, only in classical Russian cuisine there are more than 150 variants of this wonderful dish.

In addition to popular varieties with chicken, cheese and mushrooms, sweet fillings are readily bought - apples with cinnamon, cottage cheese, condensed milk, honey and chocolate. Experiment, constantly add something of your own. Surprise and tasty feed a hungry client - and he will become your regular loyal customer. Successful business on pancakes!

It so happened that pancakes have always been a popular product in Russia, which is prepared both for dessert and as a second course. The demand for pancakes is due to their satiety, easy recipe and inexpensive ingredients. This dish has become a symbol of Maslenitsa, it is associated with many Russian traditions, so opening a pancake shop, where delicious pancakes are prepared in an assortment, can be a very profitable investment, because there will always be interest in the dish.

At first glance, business is subject to economic impact, because during a crisis, for example, people will not spend money on trips to establishments. At the same time, if you set democratic prices for pancakes, customers will not be able to deny themselves the pleasure of going to your cafe. Such formats in a crisis, as a rule, only win. In addition, there are a small number of players on the market, which means that you can always stand out and be the first in your region.

People will be attracted by a wide range of favorite dishes, fast cooking speed, affordable prices for the product.

In million-plus cities with a population of up to 4 million people, up to 30 such pancake houses can be opened.

The amount of initial investment is 954 800 rubles.

The break-even point is reached on the third month of work.

Payback period 10 months.

Average net profit: 158 870 rubles.

2. Description of the business, product or service

Possible options for opening a pancake:

Standalone facility with own production, which offers visitors a wide range of takeaway products;

A stand-alone establishment that includes the sale of products + a mini-cafe in which visitors can taste products at tables;

A pancake shop in the shopping center, where you can have a bite to eat for all visitors and stock up on products for tea drinking at home.

This business plan will consider the option of opening a pancake shop with its own production in a separate building in the cafe format. Dishes are ordered at the checkout, the client can pick them up as soon as they are ready, so there is no need for waiters in this format of the establishment.

The range includes: different kinds spring rolls, sweet types of pancakes, drinks.

Thus, the pancake shop offers a wide range of products that you can have for breakfast, refresh yourself instead of lunch, and buy home after work. The business is not subject to pronounced seasonality, however, in the winter and autumn months, people go to pancakes more often.

Pancake shop hours: 10:00-20:00 daily for trading floor and 9:00 to 19:00 h for the kitchen.

3. Description of the market

Since pancake products are not essential goods, the buyers are people with average and above average incomes. They can afford to dine in a cafe, take pancakes as a treat on the table, such people appreciate the speed of work, individual packaging, healthy ingredients, unique taste and are willing to pay for it.

The target audience can be divided into two geographical segments: 70% of customers are residents of the nearest houses, and 30% are casual passers-by and regular customers.

4. Sales and Marketing

5. Production plan

6. Organizational structure

The full payroll calculation for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

According to calculations, the average monthly profit is 158,870 rubles, provided that the pancake shop is located in a passable and lively place. The project will pay off within 10 months after opening, which is quite fast for the catering industry. The calculation of sales takes into account the sale of products in three areas: pancakes with filling, sweet pancakes, drinks, revenue is calculated based on average prices in the market. The return on sales of the business is 32%. In addition, after a successful launch this project you can expand the network of pancake shops in your city, so the potential profit can be much higher.

8. Risk factors

As in any other type of business, opening a pancake shop is associated with certain risks, such as:

• Product spoilage due to low sales. You can arrange promotions and sell products at a discount (for example, in the evening). It is also recommended to analyze current sales to be able to predict demand;
• Risk of breakage of the pancake machine and other equipment. You need to buy equipment from trusted suppliers, as well as monitor its proper operation;
• A large number of players in the market. To reduce this risk, identify your competitive advantages, follow the offers of other pancake houses, introduce new promotions;
• Decrease in demand. It is necessary to analyze the reason for the decline in sales, add additional products to the assortment, collect customer reviews, and adjust the price level.