Business courses. How to get free and preferential staff training for SMEs? Business courses for beginner entrepreneurs

  • 13.03.2020

Business courses are not just a rewarding experience. With a dynamically developing market economy high level Staff training is the key to the success of any enterprise. Therefore, in order to expand the existing skills and deepen your knowledge, seminars, meetings of businessmen and business trainings in various areas are simply necessary. Small business courses in Moscow allow, in an atmosphere close to friendly, to consider topical and exciting issues for many. The result is the emergence of employees aimed only at high results. Helping them today means taking a step towards prosperity tomorrow. Free small business courses are a one-stop-shop for professional development.

The format of the club's activities provides its members with the opportunity to attend free business courses for young entrepreneurs and meetings of businessmen. The goal is advice in solving financial, legal and marketing issues. This is a real workshop of youth entrepreneurship. In the process of meaningful conversation, you will learn simple skills for solving problems that arise. In addition, this is a real opportunity to expand the circle of business contacts. Business management courses and business management trainings help to clearly understand the strategy and direction in which to work. These events are aimed at helping to implement the most daring projects. By choosing general or specialized business courses in Moscow, you will receive the necessary information for more efficient activities.

Seminars. Trainings

All trainings and seminars of the ICMP can be divided into several categories:

Sales and marketing. The most important thing in business is sales. If there is money in the company, then any problems can be solved. These trainings are enlightened to improve the efficiency of the sales team, how to display new product to the market, how to get more out of the existing sales department, how to organize cold calls and just how to sell more.

Accounting and taxes. A popular series of trainings aimed at improving financial literacy, how to pay taxes efficiently, what to do during a tax audit, the benefits and risks of offshore. These and other hot topics are discussed at the seminars.

Legal. Sooner or later, in the activities of any entrepreneur, difficulties arise with partners and clients. These trainings are held in the format of mini-consultations, where young entrepreneurs can ask their questions to a lawyer and get an answer: How to draw up a contract correctly, receive money on a receipt, make a partner fulfill his obligations. All "eternal" issues are discussed at these consultations.

State order. Public procurement. The main purpose of these seminars is to tell young entrepreneurs about the possibilities of tender sites, as well as to advise on the "subtle" points that may arise during the auction.

Alexey Druzhinenko, CEO LLC "New World"

Interesting and informative workshop. Received real help in systematizing the accumulated experience, with real examples practices and methods. Liked it very much!

Ekaterina Anikina, Individual Entrepreneur

I liked it, everything went quite energetically, there was a working, but at the same time friendly atmosphere. Therefore, the information was perceived easily at the suggestion of a qualified trainer. The trainer explained everything in an interesting and intelligible way to us: why and why do we need to improve our sales system, while motivating us to work, improving our professional skills.

How to get free and preferential staff training for SMEs?

In Moscow, there are several types of preferential education for SMEs:

1. Free training programs for SME employees and start-up entrepreneurs

GBU "Small Business of Moscow" with the assistance of the Department of Science, industrial policy and Entrepreneurship implements training programs for employees of small and medium-sized businesses. Participants can be beginners or experienced entrepreneurs who want to expand their knowledge in their chosen field, improve the skills of employees or acquire useful contacts in a professional environment.

Who can take part in the programs?

  1. Managers and employees of small and medium-sized businesses.
  2. Government civil servants of the city of Moscow responsible for supporting, developing and regulating the activities of SMEs.
  3. Aspiring Entrepreneurs:
  • retired servicemen and adult members of their families;
  • student youth;
  • women who have returned from parental leave, or persons who are on parental leave;
  • persons with disabilities.
  • Participants of the Presidential Program for Management Training.
  • How much does it cost to join the program?

    Education is free. All expenses are compensated by the Moscow Government. For some types of educational programs, training may be partially paid.

    All educational programs conducted by experienced teachers in courses designed specifically for entrepreneurs. All courses have a practical focus.

    After completing the training, you will learn how to correctly draw up a business plan, how to attract customers for business development, how to properly manage a company and get other useful knowledge that every entrepreneur needs.

    How to get trained in the program?

    • select the program of interest on the portal mbm.ru in the section "Education";
    • complete the registration process;
    • enroll in a program of interest;
    • get a link to download directions;
    • direct Required documents to the organization providing the training;
    • come with a printed referral to the educational institution offered by the Program.

    After checking the correctness of the submitted documents, the representative educational organization will contact you and invite you to study.

    2. Presidential Program management training

    If you are going to start your own business, you must first realize that this is a very difficult bread. It will not be possible to quickly earn money and then rest. Business is a continuous process that requires full dedication and great responsibility. Moreover, deep knowledge of methods is required. entrepreneurial activity. And what kind of activity to devote oneself to, where and from whom to learn how to do business - this is a separate issue altogether.

    You have to be crazy not to take advantage of that mass useful information provided by the Internet. Video tutorials, forums, discussions, any webinar or online course today can be found in global network in huge numbers. And another question arises: how to choose the most correct, most useful courses and, importantly, free education business? It is no secret that a novice entrepreneur does not always have the opportunity to spend money on purchasing these courses. We are happy to provide you with a list of online learning materials that will not cost you a dime. With one click, you can start learning the basics of marketing, finance, business management, website building, and more. These courses also provide their listeners with special tools to bring them to life. Perhaps it best chance for you, your team and your business to get back on your feet.

    1. Fundamentals of entrepreneurship. University of California course

    Business is an exciting but risky career move. To increase your chances of success, it would be wise to familiarize yourself with the basics of entrepreneurship by completing this effective and free course.

    This interactive course contains from 4 to 8 hours of video lessons, as well as materials recommended for self-study. You will learn everything you need, get the skills and tools, marketing strategies, business plan features and much more.

    2. How is a startup built?

    Those who are going to build a business from scratch will need some practical advice. The How to Build a Startup course is different from any traditional textbook offered by an academic institution, and it focuses on teaching entrepreneurs how to quickly come up with ideas, test the market, and carve out a niche in it.

    This course also requires the active participation of the student. During your studies, you can choose your own course of action, up to compiling your own exercises and projects. You don’t have to blindly rely on someone else’s idea, the course is aimed at creative people. You will be able to use this course to find out for sure how much your intended product will be in demand in the market and how fast the return on business will be.

    3. Business financing is a sore subject

    Need funding but don't know where to start? The University of Maryland's Online Pro Course can teach you how to raise money for your business. Even if you do not have initial capital.

    The course is presented in video lecture format, and each session runs for four weeks, with a frequency of 3 to 5 hours of lectures per week. Designed for both beginners and existing entrepreneurs. Upon completion, you will learn all about the capital structure of successful businesses, learn how to find investors.

    4. Turn on your fantasy

    No matter what business you are in, every business needs a creative approach. To awaken the hidden possibilities that are most likely dormant in you, to motivate you to give birth to new ideas, a free course called "Awaken Your Creativity" offered by specialists from the State University of New York will help you to motivate you to give birth to new ideas. You will realize that you are capable of more and learn how to use your inner reserves in both professional and personal life.

    The course requires time from 3 to 4 hours a week and involves classes in the form of video lessons, expert assessments. The weekly discussions on the forum will also be very useful. In addition to learning how to recognize and use your own creativity, you will learn how to teach the same to other people who may be useful to you in the process of starting a business.

    5. Business ethics in business and real life

    It is important for an entrepreneur to understand the role of ethics in business. "Business Ethics for real world» is a free online course from Santa Clara University School posted on world wide web, and it is focused on any kind of professional and entrepreneurial activity. This course will be very useful for both beginner businessmen or students, as well as experienced professionals.

    The course does not impose its postulates, it allows participants to work at their own pace and aims to teach ethical theory that can be applied to real situations that often arise in business.

    6. 21 important lessons for a businessman

    Many people say that business is higher mathematics. In fact, there are so many complexities, unpredictability, and even traps for an ignorant beginner associated with it that it will be useful to learn from those who have already experienced it all. This is what the course “21 Important Lessons for Entrepreneurs” is about. 450 students have already rated it five stars, noting that it outlines the most important points of the initial stage of their business.

    The duration of the course is two hours in total. It is divided into 23 online lectures.

    7. Introduction to Marketing

    What is the point of a business if your product is not being bought? The Introduction to Marketing course, a product of the Wharton School of the University of Pennsylvania, will teach you to "look at the root" and anticipate the needs of your customers.

    The training takes place over four weeks and requires active training lasting approximately 5-6 hours per week. Learn everything you need to know about brand positioning and communication, learn how to accelerate your decision-making process, enter new markets, the marketing planning process, and proven marketing strategies.

    8. Quick start on WordPress

    Many beginners or working businessmen do not yet have a website, but they understand how important it is to manage their business online. This is important even if you plan to outsource the design and content of your website. You can start exploring all the features of the most popular web platform. Education is free.

    This course offers 10 free videos that you can watch for an hour to learn how to create a simple WordPress one page step by step.

    There is no need to delve into all the technical details of the webmaster's work. The course will lead you to the goal step by step. You will learn how to choose the best web host, provider, how to install and use WordPress dashboards, how to choose a design theme, how to create content, and much more.

    9. Quick start with social networks

    You probably have a Facebook page or a Twitter profile. Why not use it to promote your business? Place your business logo on your account. Now this will be the pages of your product or service. You won't believe how quickly your business will grow. You will have regular customers and buyers. Simple posts in cyberspace will help you sell your product successfully.

    Of course, this path is also not the easiest, everywhere there are subtleties. How to promote your product on social media - this is taught by a special video course "Social Media 101". Training includes step by step instructions on marketing techniques on Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, as well as on maintaining your own blog.

    10. How to reason and argue?

    The ability to express one's thoughts, to defend one's opinion, to talk about business - required quality for an entrepreneur. Duke University offers a special course called "Think Again: How to Argue and Argue." How to discuss problems with business colleagues, how to learn to make decisions on your own, argue them, distinguish the important from the secondary - this course teaches all this. It is worth recalling that it is absolutely free. The 12-week course contains a cycle of video lectures and exercises.

    11. Project planning and management

    Among the listed courses in a special place - "Fundamentals project planning and Management (University of Virginia).

    Poor project planning and clumsy execution will not bring success. If you want to develop as an entrepreneur, you need to learn the basics of project management. This course is four weeks long and requires you to spend 2 to 4 hours of your time per week to listen to video lectures and participate in practical exercises, discussions and quizzes.

    You will learn exactly how to plan your business, understand what makes a project fail, learn to set clear goals for the project, prioritize goals.

    12. Marketing in a digital world

    Seasoned entrepreneurs know that the internet is playing an increasingly important role in marketing - even for small local businesses that operate mostly offline. Dive into the world of internet marketing with a course called "Marketing in the Digital World" offered by the University of Illinois.

    For this course, you will need to spend 6 to 8 hours per week watching video lectures as well as participating in training sessions for a total of 12 weeks. Each week, students are given a real company example that you will use to learn the basics of marketing and how it has shifted towards the digital world.

    13. The better the leader, the richer the life.

    Entrepreneurs need to refresh their leadership skills. This will come in handy when it comes time to hire more employees or keep the attention of a large audience. The free course offered by the University of Pennsylvania is called "The Better the Leader, the Richer the Life." Training in this system will help you develop the necessary leadership skills.

    The course is 10 weeks long and will require 3 to 8 hours of your time each week, includes video lectures and weekly assignments, along with multiple exam options at the end. You will learn practical and proven leadership techniques that will help you identify your core values ​​and earn the trust of those around you.

    14. Financial accounting

    You can't afford to hire an accountant to run your business? Perhaps you should try to master accounting yourself and manage your financial affairs on your own? This knowledge is available for free with the Introduction to Financial Accounting course offered by the University of Pennsylvania Business School.

    You will be required to complete a course of video lectures (6 to 8 hours per week), discussions and tests for a total of four weeks. The course includes information about the key principles, provides all the special vocabulary and terminology of accounting.

    15. Operational management

    Anyone who wants to effectively manage their own business needs to have some basic knowledge of production control. The Wharton School of the University of Pennsylvania offers a free course "Introduction to Operations Management".

    The course takes place over four weeks, with 5 to 7 hours of study time per week for video lectures, discussions and tests. By the end of the course, you will be able to identify bottlenecks in your business, fix problems that slow down productivity, and come up with new ways to improve business processes.

    Being an entrepreneur isn't easy, and it's entirely possible that you'll feel pretty overwhelmed at times. But when you have the opportunity to learn, useful resources that offer academic and practical knowledge, and for free, you can be calm about your business.

    Small business development strategies or 7 effective tactics for an entrepreneur Modern market conditions require strategic tactics using modern technologies. At the beginning of the 21st century, 90% of new businesses close every year. There are many reasons for this statistic. But this article describes not the reasons, but solutions that help not only survive, but also effectively develop small businesses. 7 universal strategic techniques that provide a basis for competitive efficiency for small businesses in relation to large businesses.

    To implement any business plan, an excellent tool is used - a goal tree. With the help of visualization of target tasks and ways to achieve the goal, a clear action plan is formed. This strategy comes from the field of systems thinking. With the help of the goal tree, you can not only plan, but also control the achievement of the company's goals. The goal tree is useful not only for entrepreneurs, but for everyone who wants to achieve their general goal.

    Today, every modern market is in a highly competitive environment. We need fresh solutions to win the trust of the client. One of the most effective methods- active sales. Main principles this method: the first is to carry the product towards a potential client to meet the need for it, the second is to conduct a constant search potential clients a specific product and be the first to sell him the necessary product. To implement active sales, it is important for a manager to follow certain rules of technology.

    Direct sales technique is the basis of trade relations between business and client. Mastery of this technique is beneficial at all stages of development of middle managers. After all, the core of technology is communication with the client, which is the basis for transactions, negotiations, presentations. Any business is built on the sale of goods or services, so this technique is useful for both managers and their leaders or businessmen. Through the technique of direct sales, a business better understands the client, his preferences and needs - this is invaluable information for any product.

    It really matters how you start. own business. Therefore, before making serious decisions, you should be well prepared. Read more valuable business information. It will help to make a choice of the right direction of the field of activity demanded in the market. You still need good business an idea that suits your specific needs. But even this is not enough. It is still necessary to understand some details, which are described in detail in this article.

    Right thinking produces right ideas. But what if there are too many thoughts, even the right ones? Does this make a person even more successful, or is any excess harmful? Why do people with the highest IQs rarely achieve financial success, and rich people most often hire people who are smarter than themselves? This article presents theories based on research facts. You will find many new and useful truths for yourself.

    Today, everyone knows how to use various functions of smartphones. But not many people know how to correctly build the structure of a dialogue with an interlocutor through the phone. Moreover, create active sales. The telephone is an integral part of our life. It was created to improve the quality of life of people. You can also improve the quality of sales using the phone. You just need to follow the secret rules.

    In self-education, you can turn to auxiliary simulators. For example, a meme on the topic: "I don't want, I won't." The original picture with important text is very well remembered. This technique can be safely adopted when you need to get rid of unwanted qualities or acquire new useful qualities for self-improvement.

    More than 849,000 small and medium-sized businesses operate in Moscow (this is 13 percent of their total number across the country), and they employ more than two million people. We tell you what the city is doing to make business develop comfortably.

    Hundreds of new cafes, restaurants, car repair shops, veterinary clinics and other small and medium-sized businesses have appeared in Moscow. The activity of metropolitan entrepreneurs has increased compared to last year, and this is evidenced by the calculation of taxes.

    For the five months of 2018, compared to the same period last year, tax transfers from individual entrepreneurs increased by 33.8 percent, and from organizations - by 22.6 percent. Significant growth is noticeable in the field information technologies and communications (by 31.9 percent) and Catering(by 30.9 percent). In total, from January to May, the city treasury received 45.9 billion rubles from the tax levied under the simplified system. This is 27 percent more than in the first five months of last year.

    “The role of small and medium-sized businesses for the city budget is growing every year. The total contribution of this sector to the tax revenues of the budget of the city of Moscow, taking into account revenues from individual entrepreneurs, has increased over the past four years from 17 percent in 2014 to 23 percent in 2017,” said the Minister of the Government of Moscow, Head.

    This growth was facilitated by the comprehensive support of the city: businessmen are provided with benefits and preferences, and a comfortable environment is being created for them. In addition, Moscow ranks second in the annual National rating of the state of the investment climate in the regions Russian Federation compiled on the basis of a study by the Agency for Strategic Initiatives.

    Each with a patent

    The patent taxation system greatly facilitates doing business and stimulates the development of the city's economy. The growth of entrepreneurial activity is primarily noticeable in the number of patents received. During the first quarter of this year, capital businessmen acquired more than 51,000 patents. This is 22 percent more than in the first three months of 2017.

    The growth leaders in patents were entrepreneurs providing domestic services. They acquired more than six thousand patents worth about 300 million rubles. And more than a thousand patents were bought by businessmen,.

    Social entrepreneurship is also growing in popularity. This year, more patents have been acquired that can provide the services of tutors, cooks at home, nannies and nurses. In the first quarter of 2018, they brought a total of about 40 million rubles to the city budget, which is 90 percent more than for.

    Entrepreneurs have also responded to demand in the food industry. Since the beginning of the year, 1,600 patents have been issued, which is 107 percent.

    Savings with a patent

    When buying a patent, a businessman is exempt from three types of tax: on income individuals(personal income tax), on the property of individuals and value added (VAT). Also, entrepreneurs who have chosen the patent system do not have to pay sales tax.

    Money for business

    An entrepreneur can also receive financial support. The Moscow Small Business Lending Assistance Fund issued new guarantees for 6.56 billion rubles in the first six months of this year, and partner banks provided loans and guarantees for 10.987 billion rubles on them. Small and medium business shows interest in attracting external funds for current needs and development of new projects. And the guarantee of the city helps entrepreneurs to build a dialogue with investors.

    Over the entire period of operation, the Moscow Guarantee Fund has issued guarantees for 62.5 billion rubles. Thanks to this, representatives of small and medium-sized businesses were able to get loans in banks in the amount of .

    Free office: a network of coworking spaces

    Entrepreneurs can work in an office with smart tables and a sound-absorbing cabin for free. For this, a network of co-working spaces has been created, where you can get up to three jobs free of charge. The centers are equipped with everything you need: there are tables, chairs, internet and recreation areas. Also in the centers you can find like-minded people and exchange experiences.

    One of the most modern coworking spaces is open in. The office is equipped with a sound-absorbing booth for Internet calls and Skype meetings, smart desks with built-in Bluetooth speakers, USB ports, wireless charging, and even an induction mug warmer.





    Knowledge is power: free education

    Created for entrepreneurs in Moscow. Businessmen themselves choose interesting and necessary areas, such as marketing, organization management, personal effectiveness and new legislation for business.

    You can learn the basics of running your own business at the intensive five-day MBM Startup School course. And those who have already decided to enter the foreign market can go to the Moscow Exporter School. Its listeners will be told about customs operations, taxes, legislation and accounting in the field of foreign economic activity, tools for launching products on world markets.

    There are also free webinars on the bidding and procurement procedure, seminars and trainings on marketing, sales, management and public procurement. And learn how to interact with supervisory authorities will help on the program "Hour of the Entrepreneur". They will teach you to speak with foreign clients in the same language in conversational English courses. The program was launched on the eve of the World Cup. Information about the webinars is published on the website of the State Budgetary Institution