Marketing strategy in digital. Digital Marketing: Tools, Strategy, Training Digital Strategy Example

04.05.2020

How is your company with internet marketing? I really hope all is well. And what about digital marketing? I'm sure you've thought about it. And there is a reason. What is it and what is the difference?

For me personally, some time ago there was not much difference between Internet marketing and digital marketing. It seems to be something close. But I have never been so deluded.

By bones

There are a lot of those who confuse digital marketing with Internet marketing, with e-commerce, or even think that this is the usual automation of business processes, just in digital form. Therefore, in order not to be ignorant, let's understand.

Digital marketing (aka digital marketing, aka digital marketing) means not so much attracting customers using the Internet, but using digital technologies to attract and.

Got it, right? Not a word that this will be done exclusively via the Internet. And, in principle, this is correct.

Because digital marketing can be used not only in the Internet environment, but also in the same radio, TV and even mobile technologies(that is, in fact, offline).

For example, through advertising digital signs on the streets or in applications on mobile phone, even through the same sms or mms. Or do you remember those same QR codes that all of Asia is still going crazy about, but which “did not enter” Russia? Also an example of digital marketing only offline.

Easy proof that they "didn't come in". Here is a QR code for you, by clicking on which you will receive a rather interesting gift from us.

I bet that you thought "Aw, fuck" or started installing special application. As they say, here is your answer. The QR code didn't work for us. By the way, recently we argued for a long time with one big company that they don't need him on the ad.

Back to the past

For reference. The term itself was coined in the 1980s. Rather so. The approach itself was invented in 1985 by the SoftAd Group (I consider it the progenitor of digital marketing), and the term itself appeared 5 years later and since then digital marketing has begun to develop actively.

By the way, about SoftAd Group. They advertised in many publications with an appeal - the reader had to cut out the ad, put it in an envelope, and in return receive a multimedia disc with automotive content and the opportunity to sign up for exclusive test drives. But this is so, by the way.

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Channels Digital marketing

Now let's talk about what channels you can use to promote digital marketing. Most likely, almost all of these channels are familiar to you:

Display or ;
search marketing;
Video games;
Video advertising;

But what will all this look like if the channels are broken down in more detail and clearly. I would say, call them the words that we hear and, of course, see daily:

Social networks;
Self-service terminals;
Interactive screens;
Web sites;
Game consoles;
Offline stores;
Computers and tablets;
Digital television;
Smartphones;
Local networks;
Gadgets.

But the main feature of a digital business is not at all that it can be used online or offline.

And manageability and measurability. Well, really, it's pretty cool that we're thanks the latest technologies we can not predict and calculate advertising revenue, but measure the results and, based on them, change and eliminate problem areas.

Implementation examples

Usually, when I ask what a digital business is, they answer me - a business using digital technologies.

Eiii..?

This is all good, but can you be more specific? Well, that's... sort of, that's internet marketing. Therefore, in this article there will not be anything like this, as it were, but there will be specific examples (you have already read the example about the QR code).

1. Digital TV

One of the brightest representatives of digital marketing. If you use it, you have noticed how much, for example, it has changed over the past year or two.

Could we have previously imagined that it would be possible to access the Internet from a TV, buy a game or access to a movie, check your mail or your page on a social network? I think it will be even more global.

2. Interactive screens

Example of an interactive screen

For example, I like these in KFC. When you approach them, poke, collect your order and immediately pay with a card.

And you don't have to stand in line. By the way, they are increasingly appearing in our lives. In cinemas, shopping centers and even subway cars.

3. Digital gadgets

Gadget example

Those trendy fitness bracelets that monitor your health: they count how much you have walked, how many calories you have eaten, and whether you are even slouching.

The principle of operation is very simple - they collect information and transmit it to other devices, for example, to your smartphone or computer.

4. Digital art

This is truly digital digital. When a work of art is created with the help of a computer (picture, video, game). Yes, why words, here's a video for an example. Great?

Cons are obvious

But as always, digital marketing has unpleasant moments, because there is no perfect tool. In general, nothing is perfect. For example, such cons:

You can't do it "quickly". You cannot become a successful digital company in 2-3 weeks. For many, this takes years, months at best;
Digital marketing cannot be imagined from 2-3 tools that you have set up and they will work. No, you'll have to try this and that and that;
And the most important thing. In digital marketing, you can’t make everything start and not touch it again. Dispersion doesn't work here. You have to watch, analyze and edit.

Digital strategy

Of course, the article would be useless if I gave you a general theory and let go in peace. But we don't work that way.

Therefore, if you have long wanted to integrate digital into your marketing and business, then you need a strategy. I prepared a small step by step instructions what and how:

Compose the goals of your business and the goals of digital integration (that is, why start all this? Not for fun, though);
Define your target audience. It is the one for which you are planning to integrate your business with digital.
Our excellent article will help you with this, how to determine;
Formulate yours;
Channels and tools. Here it is important to evaluate what you already have and use, and find those channels that are not involved;
Think it over. Not even like that. And how will you convey it to your target audience;
Sort the tasks by priority. I think there is no need to explain. Arrange tasks, performers, deadlines and, of course, determine advertising budgets to launch such a strategy;
Think about how you will evaluate the intermediate results (the very ones);
It seems to be all. But no! This is where the most important and most terrible thing arises - analysis.
And as a consequence of it, an adjustment. Yes, that's what the digital business is all about.
You need to constantly analyze it, correct it, eliminate problematic, non-working places and work on improving the strategy.

Snorted again? Okay, let's write on a specific company, which we will now come up with with you. So to speak, let's create an ideal company in the world, which you, dear colleague, will manage in these happy moments.

Let's pretend you are a store owner. building materials. Now let's write everything in detail:

Goals. We need to increase sales of building materials with the help of a new educational mobile application.
The target audience. People who are doing repairs for the first time in their new apartment(from scratch).
Unique trade offer s__________ Alas, you can’t think of it in 5 minutes.
Channels. People who come to the site or store receive promotional materials with a call to install the application using a special promotional code.
Content. Mobile app with ready-made construction stages, with ready-made tasks and a description that the client must take into account when building a dream apartment.
Tasks. Create advertising materials with an appeal, create the main stages of construction, write educational articles (make a video), develop a mobile application.
Intermediate results (assessment of meeting deadlines, volumes and other KPIs set)
Analytics. Number of app downloads and number of app uses

Briefly about the main

Now I will say a seditious thought, but... Digital marketing is, of course, cool, this is the future, but for most businesses (especially small ones) there is simply no need. At least for now.

The next couple of years. All these are frills and tricks, which, if they change the situation, will only be within 0.0001 percent.

The only thing that can be relevant within the framework of this topic is a fundamental change in your business. How, for example, antenna television has changed to Internet television.

Everything else, I repeat, chips, nothing more. The result of the fable: the strength is not in the beautiful interactive icons on the site. The power is in the right delivery.

P.S. Remember, I told you that QR codes didn't work in Russia? I remember one rather interesting story.

3 owners of a very famous fitness club (so yellow, with American roots) argued whether to use QR codes in advertising or not. The solution was born pretty quickly.

The test period is 2 weeks. With more than 300 people passing by this banner a day, how many people do you think became the owner of a brand new crisp five thousandth banknote?

One! One person for 2 weeks came to clarify whether this was a joke. As a result, he received 5,000 rubles, and the owners were confident that QR codes should not be used in advertising. However, that was over a year ago, so things may have changed. But I'm not sure.

Hello! In this article, we will talk about such a promotion tool as digital marketing.

Today you will learn:

What is digital;
To whom does it suit;
What are the tools of digital marketing;
How to implement a digital promotion strategy.

Long gone are the days when advertising messages were distributed exclusively through offline channels. In the 21st century, the century of high technologies, electronic digital communication channels with consumers dominate.

What is digital marketing

Digital or digital marketing is a communication tool with the consumer, which is carried out through special digital channels, such as: smartphones, computers, tablets, television, radio, digital screens. In addition, digital marketing has its embodiment in offline channels in the form of links to electronic resources and QR codes.

Digital marketing involves a personalized approach, which means that you must be aware of the needs, preferences, interests, and other data of your potential client.
The whole building process advertising campaign on the Internet can be expressed in five main stages:

Define the goals of your digital advertising campaign (increase sales, attract consumers, get data, and so on), develop a strategy;
Choose channels for disseminating the message;
Formulate a communication message, present it in a form corresponding to the selected channels;
Launch an advertising campaign;
Regularly monitor and analyze the advertising campaign, adjust if necessary.

In addition, digital marketing, despite the variety of distribution channels, is preferable for attracting active Internet users.

Another specific feature of digital marketing is its informational focus. Therefore, if your goal is solely sales, then digital marketing is not for you. But on the other hand, digital technologies will do a great job of increasing your brand awareness and bringing information about the product to the consumer.

The following are the benefits of digital marketing:

Rapid growth of brand awareness;
Relatively low cost;
Possibility of control and correction;
Unobtrusiveness.

Types and tools of digital marketing

There are two types of digital marketing: distributed in the online space and distributed in the offline space. Each of the types, in turn, has its own implementation tools. Let's present them in a table.

Online space		offline space
	Optimize for user requests, this will get more visitors	QR codes on various sources	Place QR codes in various sources with bonuses and gifts
	Directly related to optimization. Represents advertisements (links) that appear on resources with a theme corresponding to the ad
	It is an advertising image that is located on any part of the page of the Internet resource you have chosen	TV advertising	Expensive but effective promotion channel. Allows you to reach the maximum number of audience
	Personalized advertisement in a social network leading to your website (page)	radio advertising	It is also not a budget promotion channel, but it allows you to notify a large number of people
		SMS messages	Short SMS messages with information about promotions and new products

Push and Pop up windows

Most effective solution will be a combination of several instruments at the same time. This will allow you to reach the largest possible audience.

Digital Marketing Strategies

If you decide to apply digital marketing to your business, then the first thing you need to do is develop a strategy. In order to make it easier for you, we will present a step-by-step algorithm for compiling it, and then we will give an example.

Work out the goals of your digital advertising campaign. They must be digitized, that is, presented as specific numerical values. For example, increase website traffic by 40%.
Determine the target audience of the advertising campaign. It must match the target audience of the product you are promoting.
Determine the competitive advantage of the product you are going to promote (or the company as a whole). You will have to express them in the communication message.
Select the distribution channels for the communication message. We recommend choosing multiple channels.
Develop a communication message, as well as its design, corresponding to the selected channels.
Calculate the budget and set deadlines.
Consider metrics to measure performance for each channel.
Control, analysis of results and adjustment as necessary;

Example. Imagine that we are "Volosatik", where we offer hair care products. The store is located in Moscow and we sell only in Moscow. We recently got New Product is a raspberry anti-dandruff shampoo and we want to inform the target audience about the new product through digital marketing. The cost of shampoo is 600 rubles per 200 ml.

Purpose: to convey information about the new product to 60% of the target audience;
Target audience: visitors to our online store living in Moscow, aged 20 to 55 years old with dry hair and dandruff problems, income level from 50 thousand rubles per month;
Competitive advantage: natural composition, the effect of application confirmed by experts, original packaging, unusual rich raspberry smell.
Channels: contextual advertising and email-mailing;
Communication message.

Budget and terms: 3,000 rubles for 14 days;
Performance indicator and control: Click-through rate (CTR) - shows how many users clicked on the link in the advertisement.

Digital agency

The last point I would like to talk about is digital agencies. Compared to conventional advertising agencies, the services of digital agencies are to promote products on the Internet or using the network and high technology.

Digital agency services include:

Website development and maintenance;
Promotion in blogs, groups in in social networks and other thematic platforms;
Conducting an advertising campaign on the Internet;
Carrying out other events using high technologies and the Internet. For example, holding a competition in mall based on a mobile application.

The purpose of the digital agency is to transfer the consumer from offline to online space, that is, to increase sales via the Internet.

Thanks to the active development of technology, many new directions appear in marketing. Trends are aimed at creating opportunities for interaction with the audience. Newly emerging tools appear as quickly as they lose their relevance. A few years ago, Internet marketing was the most in demand - it was replaced by digital or digital marketing.

What is digital marketing?

Digital (digital) marketing is a way to promote a brand or product through the use of various forms of digital channels. Sometimes digital marketing is confused with online marketing. But digital marketing goes beyond world wide web using also:

digital TV;
mobile applications;
interactive screens.

Thus, digital marketing is distinguished by an integrated approach to the use of digital technologies in promotion.

Advantages

Digital marketing has several significant advantages over traditional marketing:

Allows you to interact with a wider audience and find customers even in unexpected places.
It provides an opportunity to convey information about the product and the company to a large number of consumers in a short period of time, while other strategies require significant time costs.
Allows you to establish a dialogue with customers.
Digital technologies help to have a greater impact on customers, which increases the likelihood of product interest.
Digital promotion is cheaper than other strategies.
Transparent tracking of the effectiveness of the impact.

Types of digital marketing

Digital marketing as a complex discipline has several methods for attracting and retaining customers. Types of digital marketing include:

page promotion in search engines;
contextual advertising;
E-mail newsletters;
viral advertising;
affiliate marketing.

Digital Marketing Tools

The digital marketing toolkit is varied and contains both the more well-known basic and advanced tools. Some digital tools can be used offline.

Basic

Basic digital marketing tools include:

content creation;
landing page;
applications;
Email newsletters.

Advanced

Advanced digital marketing tools are:

Affiliate is a tool for promoting a business on the Internet, the essence of which is to provide traffic to the customer and receive payment for a specific action.
Influencer marketing is based on the use of an authoritative person in promoting the page. The perception of the product by the audience is changing, thanks to which customers themselves are looking for a product.

An effective solution is a combination of several tools. This will reach the widest possible audience.

Offline

Offline digital marketing tools include tools that are not directly connected to the Internet:

QR codes on various sources;
sms and mms
mailings via messengers, for example, and;
interactive screens to help you make a purchase;
exhibition LCD stands.

Digital Promotion Channels

Promotion channels - those opportunities digital devices used by digital marketing. These include:

search engines;
banner ads;
contextual and ;
social networks and blogs;
mobile applications;
video content;
viral advertising.

Marketing model of effective digital

The marketing model is one of the key elements of any business strategy. This is a kind of checklist for the effective development of the product and the company on the market.

The marketing model includes the following steps:

Brand/product knowledge. Cost-effective banner and contextual advertising or integration with the most visited sites of the target audience.
Brand acceptance. The company conveys information about itself, emotionally involving the client.
Trial purchase.
Benefits of buying through digital technologies. Customer retention through rewards, great deals, and long-term incentive programs.
Loyalty. Dialogue with consumers after purchase.

Features of the digital strategy

Digital strategy is the definition of goals and tools for promoting the company and product with the involvement of digital technologies. The objective of the strategy is to establish contact with potential buyer and generate interest in the brand through advertising channels.

The goal of the strategy should be presented in the form of specific numbers. For example, increase brand page traffic by 50%.

As part of the digital strategy, the target audience and competing brands are analyzed. are revealed competitive advantages, optimal channels and methods for promotion are selected.

Digital Marketing and E-Business

For many brands whose consumers are actively using the possibilities of the World Wide Web, the digital marketing strategy is a key link in the entire corporate strategy. This integration increases the return on investment.

The use of modern digital technologies expands and deepens the interaction between the brand and customers, which increases sales and increases loyalty. viral effect and inexpensive promotion channels reduce promotion costs.

Digital advertising: main differences

Digital advertising defies most of the laws of conventional marketing. If offline advertising creates consumer demand, then digital advertising usually satisfies it. This is achieved by focusing on the target audience. Analytics and statistics systems help track user transitions on the right requests, monitor their actions in the global network.

Examples of digital marketing application

Digital television

Digital TV is actively replacing analog TV and connecting with Internet applications. With the help of a TV, people can already log into their accounts on social networks, watch a video and scroll through the news feed.

interactive screens

They are found in stores, on the streets and even in the subway, displacing outdoor advertising. The channel allows you to closely interact with the consumer, hook him with a message and help him make a purchase.

Digital gadgets

Devices collect information, which is then uploaded to a phone or computer. For example, fitness bracelets that can be used to measure blood pressure, pulse, count the number of steps taken and calories burned.

digital art

Digital art is an art form in which gadgets are used to create and reproduce a work of art. It can be a drawing, a melody, a video, an animation, a game, a website, a performance, and an installation.

What do digital marketing agencies do?

Basic digital marketing services. These include layout and design of the site and contextual promotion of the product.
Development of a comprehensive marketing strategy.
Working with online platforms. Among them: pages in social networks, forums, blogs, specialized sites.
Organization of contests and promotions on online platforms.
Experimental marketing: geolocation services, QR codes, RFD.

Digital Marketing News 2018

Digital marketing development trends are aimed at creating new options for interacting with consumers. At the same time, advertising on social networks is gradually losing popularity. Sociologists' research shows that netizens pay attention to only 10% of ads.

Well-known search engines have growing competitors - more and more Internet users are looking for information about products on commercial sites or in social networks.

The refocusing from textual content to video information is being strengthened, which activates the corresponding types of digital promotion.

Where is digital marketing taught?

Extensive digital marketing training courses are organized by Yandex and Google. In the Yandex Academy, you can also study the process of creating and promoting websites and Internet marketing.

The best digital courses in Russian:

"Internet marketing from scratch" by Tilda.
"School of Marketers" by Maria Solodar.
"Video course on Internet marketing" from the Completo team.
"Digital-start: the first step to a sought-after profession" and other courses from "Netology".
"Internet Marketer 2.0" by ConvertMonster.
"Internet Marketer" by Ingate
Internet Marketing Fundamentals by GeekBrains.

Many courses have a narrower focus, giving knowledge in the field of digital marketing: SMM, copywriting, analytics, SEO promotion, contextual advertising.

Books on digital marketing

Digital Marketing by Ian Fenwick and Kent Wertime talks about 21st century marketing, digital channels planning digital marketing. Such tools as E-mail and viral marketing, television, mobile platforms, interactive games, Digital Signage are considered in detail.
"Internet Marketing" by Margarita Akulich is a textbook for marketers that examines the types, tools and policies of online marketing.
Internet Marketing Fundamentals by Mitch Meyerson tells how to choose a promotion strategy, create content and design, attract traffic, and also gives helpful tips from personal experience author.
Content Marketing Management by Joe Pulizzi tells how to fill digital projects in order to attract and retain potential consumers.
"Internet Marketing by Science" by Dan Zarrell - a professional social media researcher - contains recommendations and methods based on scientific research, experiments, consumer surveys and statistics.

In reality modern world ways of influencing a potential consumer are rapidly changing. Significantly wins in this respect digital marketing, which is able not only to collect accurate and objective information about the target audience, but also to track the results of promoting a brand or product. An integrated digital approach allows you to use the most effective promotion channels.

Not really

HSE has done a very good course for professional marketers. For me, its main value is its deep expertise, the experience of practicing teachers and new connections with interesting, thinking people. A wonderful bonus for Lifelong learning fans like me is the opportunity to attend all lectures of this program for free for the next two years. I will come!

Anna Skorobogatova, Head of Marketing, PwC Russia

Before starting the program, I did not set other goals for myself, except for the development of professional skills. But a few months after defending the strategy, I was taught a lesson in managing the digital marketing department and entrusted with its development in my company. The learning process itself also exceeded my expectations: concentrated and structured knowledge from leading experts, inspiring case studies, and communication with professionals and like-minded people! I recommend the program to marketers with good offline experience and the desire to develop further, as well as managers who want to manage their teams and contractors more effectively.

Natalya Selezneva, head marketing communications, Syngenta

I listened with great pleasure to the course "Marketing strategy in digital". I would like to note the practical orientation of the material provided - all teachers are practitioners in such a new business area for Russia as marketing digitalization. The final work has become a working concept for digital projects that are currently in the process of being implemented. Special thanks to the course leader, Evgeny Barmin, for valuable advice on building relationships with service providers.

Anna Baskova, Head of Marketing Department, SAS

The Marketing Strategies in Digital program is what I was looking for in the education market. I needed a capacious but deep digital educational program, because at that moment I was carrying out a digital transformation and I understood that my own knowledge was not enough. As a result, I received a comprehensive understanding and the ability to implement it myself marketing strategies in digital, and even on the example of completely different areas, since guys from B2B, B2C studied in the group. Well, acquaintance with teachers - top practitioners, is simply priceless, low bow.

Anton Smirnov, Head of Direct Sales Digital transformation project leader, Panasonic

Faced with this term, not every user understands what it is about, but meanwhile it is a kind of marketing of goods and services, which is based on the perception of various digital devices.

Digital marketing is interaction with the consumer through various digital communications - tablets, laptops, computers, phones, radio, digital screen. In addition, the use of offline channels and QR codes is available.

Features of this communication with potential clients are concluded in the personalization of the appeal, which means that it is necessary to find out everything about the user, his passions, interests and preferences.

identify the goals of the upcoming mailing - increasing demand, finding new partners, and so on;
determining the source for sending the message;
formation and provision of a message form according to the selected distribution channels;
launch of an advertising campaign;
control, analysis and correction of advertising.

What are the prospects for digital marketing you can learn in this video:

the success of its application to products of a specific nature, which is necessary for a narrow circle of users, which ensures easy personalization of the user;
despite the huge range of channels used, the best option the Internet and its active audience will still become;
Digital marketing is designed to inform about the product, it is not so successful when used to sell products, but it will provide brand recognition.

Pros and Cons of Digital Marketing

Following all of the above, there are several advantages of this advertising option:

interaction with a wide range of target audience;
the opportunity to inform a wide range of the public in a short time;
working with clients through feedback, which ensures that all information is received;
greater user engagement through powerful impact on them;
increase the credibility of the brand and the manifestation of trust in it;
increasing competitiveness through a non-standard approach;
the ability to monitor results in real time;
attracting new customers and increasing sales.

The cons are quite minor and easily overcome:

a narrow circle due to the specifics of products;
not all clients like personal treatment;
with a poor construction of an advertising campaign, the possibility of getting lost among the spam information that exists on the Internet.

Types of Digital Marketing and Tools Used

use in offline space;
use online.

Each of them is implemented through its own tools, for example, the following are used to disseminate information online:

- these are text ads in search engines and on websites;
media advertising is an emotional impact through video and graphic images, this option has a lot of advantages, as it provides brand recognition and a colorful product presentation;
targeted advertising - displaying ads on social networks according to the interests of groups. you will learn how to properly set up and use such advertising in social networks;
teaser advertising - traffic cheating and trade in cheap products;
SEO optimization - ranking and bringing the site into the state required by search engines;
SMM - a complex impact on the user in social networks in order to locate him to the manufacturer;
aggregators and marketplaces - platforms for collecting and comparing offers from different companies;
viral advertising - makes the user want to put a click so that a friend sees it, and so on. Methods and tools viral marketing described in detail;
Email mailing - a personal appeal to a network user through a mail letter;
PR on the Internet is a tool for creating value and securing the position of the product on the network;
crowd marketing is a recommendation material distributed through forums;
Push notifications - advertising notifications that appear on the desktop or smartphone screen;
channels and chatbots in the messenger - promotion of content in messaging programs such as WhatsApp, Viber, Telegram;
CPA - getting traffic and client base with payment of a certain amount to the advertiser;
content marketing is the creation and distribution of useful content on the Internet, a very difficult option, but also the most cost-effective.

Channels and Strategies

In order to apply digital marketing, it is necessary to use a well-developed strategy, while there may be several options:

Performance marketing is result-oriented marketing, when measurable goals are the basis for applying the strategy. It works like this:

only goals and budget metrics are formed by the project manager - achieving ROI by 30% or a buyer's check from 10,000 rubles, or reducing the cost of attracting a buyer to 2,000 rubles;
the marketer is provided with space to use any of the tools indicated by the manager to choose from, the main achievement of the goals set;
in addition, a specialist directly involved in the project must control the density and quality of communication with the site user at all stages of the process;
in addition, the agency requires the client to set up end-to-end analytics, including CRM business to be able to view the results of their activities at all stages of interaction with customers.

Usual strategy - application classic options digital marketing, its goal may be not only to achieve economic results, but simply to have indicators at the proper level that affect the company's profit indirectly.

The funnel of such marketing.

In this case, it is desirable to use the following channels:

Working out the purpose of an advertising campaign, which is digitized in real terms, for example, increasing website traffic to a certain level.
The target audience is determined taking into account its interests in a particular product.
Defining and highlighting by communicating product benefits.
Definition with content distribution channels.
Formation and formatting of the message.
Calculating the budget and setting time limits.
Determination of indicators in order to evaluate the effectiveness of the work done.
Control of work, analysis of results and adjustment.

By whom and when can a similar product be used

You can use such a tool in various areas of selling goods and services, for example, in stores distributing information about new products.

Case Studies

English-made insulin appeared, which does not give side effects and provides the patient with a long-term effect of up to 24 hours, the cost of the product is 1,000 rubles per 2 ml ampoule:

for a pharmacist, the main thing is to promote it among the target audience, for example, the task for a marketer is to promote by 60%;
the marketer is obliged to interest citizens with interests that are dependent on this drug;
at the same time, he uses the advantages of the drug and reveals them in full;
as a tool, he uses mailing lists, contextual advertising, communications and an integrated approach.

New generation insulin from an English manufacturer provides excellent health within 24 hours. A high-quality product completely eliminates unwanted sensations, as it adapts in the body, regardless of the group of diabetes.

at the same time, a marketer has a budget of 10,000 rubles and a time limit of up to 2 weeks;
click-through rate (CTR) will be used as a performance indicator to find out the number of buyers who clicked on the link placed in text messages.

The procedure for using the Digital environment.

digital agency

The purpose of its services is the promotion of information through digital tools on the Internet using high technologies.

The agency can provide the following services:

development and promotion of sites;
promotion of information in blogs and social networks;
providing advertising on the Internet;
promotion of the product in other sources through the application of technological developments, for example, direct contact with the consumer using promotions in a supermarket.

Important: the purpose of the agency's activity is to interest the consumer through offline communication with subsequent transfer to the Internet.

Conclusion

If you want to start promoting the product on your own, relying only on the information received, you need to be patient and be prepared for the loss of funds, since this advertising option has many specific nuances.

How Digital marketing differs from Internet marketing - see here: