The main funds of the advertising business. Advertising agency is business for business. Video. Opening an advertising agency. Promotion

16.11.2019

Before opening any company, be you at least 100 times sure, analyze the market in which you are going to work. You can analyze the market in many ways, let's look at the easiest way - by analyzing competitors operating in the market. This method well suited for cities up to 1 million people.

So, you need to first identify all the firms providing services = the number of competitors. Select the first group of firms that have been on the market for more than 5 years, centenarians, if this group is more than 50%, then the market is mostly filled with such a situation observed in most cities, but there are exceptions.

Select the second group of firms that exist on the market for less than a year; if this group is less than 30%, then the market is filled and you can safely enter it.

For advertising agency multitasking is useful, the more services you provide, the better for you, remember that customers look at the quality of your advertising and products, and based on this they choose.

Choosing a form of ownership

Individual entrepreneur

This form of ownership is most suitable for small business, which focuses on the small market. The main thing to remember with this form of ownership is that in the event of legal claims against you, you will be responsible with all your property, including personal.

But there are also advantages to banking services, it will be cheaper for you, less reporting to government bodies, your name and the guarantees that the IP gives can also be a pole.

Joint stock companies

This form of ownership is most suitable for advertising agencies. With the help of JSC, you can participate in various tenders and state. purchases, in this option you are responsible only for the entire property of the company. The downside can only be with a slightly more expensive service in banks and the submission of reports not once a year, but quarterly.

After choosing the form of ownership, it is important to choose the right OKVED forms; in the future, changing them will cost 400 rubles for each change.

If you are going to work with the state. companies or large companies that play their orders at tenders, then in order to participate in them, your company or you as an individual entrepreneur will need to have certain OKVED codes which must appear on your statement.

If you already have premises for your company, then you need to attach documents confirming the ownership of the property so that this address is indicated as a legal one. When choosing a company name, you may be refused if you choose a similar form of ownership and a similar name with a company that exists, as a rule, the tax office does not have time to check the data and does not return the documents for this reason.

But there is a fact that the tax office in Moscow returned the documents to OAO Gazprom, since a similar company, with the same name, the same form of ownership, already exists. After registering with the tax office, be sure to open a bank account and inform the tax office about its opening. And also register with the FSS and the FIU, if the tax authority did not immediately put you on this account.

Choosing a taxation system

The last important legal point when opening is the choice of taxation system. In total, in Russia there are several special taxation systems, a general taxation regime, a simplified taxation system and a single tax on imputed income.

The best option is the STS (simplified taxation system), an application for switching to the STS must be submitted immediately with a package of documents upon registration, otherwise you will fall into the general taxation regime.

The USN has two modes, these are:

income deduction is 6 percent,
deduction from income minus expenses is 15%.

Room selection

When choosing a space for an advertising agency, it is worth considering two factors, the first is how you position yourself and the second if you print banners and other printing, your production facilities are located in the office or in another room.

You can not do production facilities at all - you can negotiate with a large advertising agency about printing with them at a small discount, you will still have a little more expensive than theirs, and the volumes for them are larger, or you can create your own capacities, for this various small technical premises on the outskirts of cities. Thus, to open an RA, you will need at least an office of 10-15 sq. m.

Equipment

When choosing office equipment, of course, the main thing is to take powerful computers so that they can download any sketch. Everything else can be chosen as you like, but clients say they love clean offices decorated in an interesting design, so to speak, the mask of an advertising agency.

For the most minimal option, you will need 2 computers with powerful processors, 1 color printer, 2 desktops, chairs.

Staff

If you yourself are going to work in the RA, then hire at least 1 employee in case you get sick or something else happens, and at that moment you need to be in the office.

If you open an RA, hire an organizer with a design education to take the place of a director and another designer, if the main thing for a designer is to work with orders and clients, then the director’s task should be to find clients, draw up PR campaigns and, of course, develop the company.

Advertising/Marketing

It is very important for a modern advertising agency to have its own website, where answers should be given, where you are, what services you provide, how to contact you (we advise you to fill out the callback form), today in marketing there are many techniques for creating selling websites, choose the right one for you and run it.

If you are advertising on your advertising space when they are not busy, place your ad. And in our opinion, the most important thing for an advertising agency is a corporate identity, which you must have and it must be present everywhere on the site, in the office and on your advertising.

Production plan

It will take you 2 weeks to register a company, unless of course everything went well. After that, you can safely start working. As a rule, advertising agencies reach breakeven by 2 months, unless of course he had an agreement with clients in advance.

The first month of work is spent on advertising an active offer of services, and by the end of the first week the first visitors will appear, and maybe customers, and the first month is spent on various negotiations with competitors to provide you with a discount if you contact them.

The second month is already technical adjustment of interaction in work. If employees have found the language and you are actively working to attract customers by the end of 2 months, you will pass the break-even point. So, let's calculate how much is needed to pass the breakeven point.

logo design - 20 thousand rubles.
development of a layout for a magazine - 12 thousand rubles.
creation of a specific scenario - 12 thousand rubles.
development of the corporate identity of the organization - 70 thousand rubles.
development of an original layout for publications - 25 thousand rubles.
creation of a shield layout - 8 thousand rubles.

And this is the most modest list of services provided by an advertising agency.

Calculations

Attachments

To open an office you need:

2 computers x 50 thousand rubles = 100 tr.,
printer 25 tr.,
tables and chairs 75 tr.,
office supplies 10 tr.
software 25 tr.

Total: at least 235 thousand rubles.

1 month of office work will cost:

office rent 20 tr.,
director's salary 50 tr.,
designer salary 35 tr.,

Total: 105 thousand rubles, not including production costs.

So the after-tax break-even point will be approximately 110-115 thousand rubles .

Possible profit

It is very difficult to calculate the profit of the first month. In the second month, the income can be approximately 200 thousand on the basis that you will find your 5 clients, and provide services to 3 more clients while using the capacities of your competitors. The payback period is 3 months.

This business can even at that small local level, with good work with clients, in half a year, consistently bring 1 million in income, and if you decide to develop the agency, then even more.

Approximate data:

Monthly income - 280,000 rubles.
Net profit - 67,830 rubles.
Initial costs - 414,800 rubles.
Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan advertising agency with calculations.

Service Description

Provision of services advertising nature for various firms. The work will include consulting, selection of a suitable advertising strategy, risk assessment, the actual provision of advertising services (creation of the necessary accompanying elements such as leaflets, as well as their distribution). Please note that we are considering a situation where an entrepreneur opens a small advertising agency.

Market analysis

The market for advertising services is quite large, it is constantly expanding. How can it be characterized? The demand for services is constantly growing, the volume of work provided is also growing. There is no seasonality in this type of business if we evaluate the entire sector. The seasonality of enterprises applying for advertising does not significantly affect the work. The bulk of the market applies for advertising services on an ongoing basis.

Today, this particular market segment is the most promising among all available services. The success of almost any business today depends on advertising. Thus, we can talk about a high level of demand.

The advertising agency market is no more than half full. Therefore, entering the market is quite easy. In this type of business, it is very important to be flexible, ingenious, and creative. The ideal would be an option in which the head of the company will be an experienced, knowledgeable person working in this area. It is difficult to regulate work in a niche about which the entrepreneur has no knowledge. At first, he may himself participate in the development of promotions.

The most difficult thing in this area is to capture a part of the market. Today there are many advertising agencies. In addition, well-known media occupy more than a third of the market, which significantly affects the number of "free buyers". The main competitors will be large companies engaged in both providing a wide range advertising services, and processing highly specialized market segments.

How can you compete with such serious competitors? It is worth approaching the development of your own ideas creatively. Try especially hard when making offers. The success of the business will depend on their quality. A low price is unlikely to attract large customers, but you should not overestimate it either. The ideal option is to set the average market price or slightly lower.

All available firms will be potential buyers. Today, the success of an enterprise directly depends on the promotion of products. No wonder they say that advertising is the engine of trade. When choosing the mid-price segment, you should understand that the main customers will be small and medium-sized firms. Large enterprises, as a rule, turn to well-known advertising agencies. It will be very difficult to catch such a "fish".

SWOT analysis

Capabilities

Changes in advertising technologies, the emergence of new ways to promote the client's product.
Wide range of suppliers.
Possibility of rapid and low-cost expansion of the services provided.
Prerequisites for the development of the information industry.
High level of differentiation in this business sector.

Threats

A sharp change in consumer preferences.
High level of competition.
Price fluctuations.
An increase in the number of unemployed, a decrease in business activity and, as a result, a decrease in demand for the service.
Possible growth of legislative restrictions, tightening legal aspects in this industry.

There are a number of factors that the company itself can influence. They are called internal. They are commonly referred to as:

Strengths

Opportunity to offer the client exclusive services.
Deep analysis of the market situation.
Offer a wide range of services.
Quality services.
clear advertising policy.
Low cost.
The possibility of developing a system of discounts, gifts, promotions.

Weak sides

Lack of reputation, unknown company.
Lack of experience in this area.
Possible downtime due to delays in the supply of materials.
Weak motivation.
Lack of qualified workers, long search for them.

Opportunity Assessment

As mentioned above, the seasonality of individual enterprises has practically no effect on the advertising agency. It can always find customers who need this service. Therefore, work at any time of the year will take place as usual.

The organization will have a 5-day work week. The work schedule will be as follows:

Total: 40 hours a week.

This mode of operation does not violate labor laws. You don’t have to make up shifts, arrange part-time jobs, pay overtime. One team will work as a whole.

You can start work by accepting a minimum number of people in the state. To provide a full range of services, the following specialists will be needed:

manager;
marketer;
artist (aka designer);
computer technology specialist;
operator;
ad poster.

Each of them will perform their functions and receive a certain salary.

The company will apply for some services to other organizations (printing posters, banners, advertising in the media). The client will receive the final service. After the company develops, you can think about expanding. For example, about creating your own workshop for outdoor advertising or souvenirs.

Organizational and legal aspects

First you need to register your company. It can be an individual entrepreneur or an LLC. OKVED codes for this type of activity will be as follows:

40 - Advertising activities
13 - Market Research and Public Opinion Research
81 – Photography activities
22 - Printing of promotional materials
25 - Other printing activities
40 - Activities of news agencies
20 - Activities in the field of broadcasting and television

It is not necessary that you need all these codes. First you need to decide on the range of services provided. There may be other OKVED codes, the most basic ones are listed here. Please note that here are the new codes that will be valid from 2016.

No licenses or patents to receive not required.
If you turn to All-Russian classifier services to the population (OKUN), you can see that advertising services are classified as "Other services". An entrepreneur can calculate and pay UTII or STS. The second tax is possible in two versions - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is necessary to work by bank transfer.
Familiarize yourself with local laws governing the operation of advertising agencies, as well as the procedure for providing services.
Advertising in some in public places requires permission to carry out this activity from the owner (for example, for sticking in elevators).
Notify Rospotrebnadzor about the start of your activity in order to avoid unpleasant moments.
Bring the room in line with all the standards developed by the fire department.
Remember that work on the simplified tax system can only be started after registration with the tax authorities cash register. With UTII, KKM is optional.
Get a seal with your own logo to conclude contracts with your customers.
remember, that the lease agreement must be official.

When choosing a location, you need to decide what functions the office will perform. If you will meet with clients on their or neutral territory, then you can choose a budget option. Otherwise, you should look for an office in an accessible part of the city.

In any case, it is necessary to bring the room to normal. The office must be respectable.

Marketing plan

The main components of the marketing strategy will be:

Using an integrated approach. This means that all intermediate actions are carried out by the company, including planning, market assessment, creation of printing products, work on the Internet and much more.
Focus on medium and small enterprises.
Offer of average prices.
High level of service provided.
Advertising of own products (development of all stages).

Since the organization is engaged in the provision of advertising services, you do not need to go somewhere to promote your own business. You can do it yourself. However, there will be costs here too. You will have to spend money on raw materials, various materials, as well as on the placement of contextual advertising on the Internet. The development and content of the site will be engaged in.

Own website. Your own employee can work it out. It is important to create a website that is understandable and pleasant for visitors. Be sure to update information, report on promotions, discounts. It makes sense to share your success with site visitors by posting photos, reviews, video reports.
Internet advertising. An important aspect, since many legal entities are looking for advertising agencies through the Internet. You can negotiate advertising with organizations that provide related services or those who are focused on working specifically with legal entities.
Sending offers, prices. This can also be done by an employee of the organization, namely a manager. He can also collect information about organizations, their contact details, and negotiate.
Advertising in the media. Pretty too effective method. It is best to turn to local television, shoot an interesting, catchy video and put it on the air. Radio advertising is also great. You can send a ready-made advertising layout to newspapers or magazines, paying only for placement.

You can include in the advertising company and other methods. But posting cheap ads is still not worth it. It is better to bypass potential customers yourself, leave them your offers, business cards, perhaps talk with people responsible for advertising. But you don't have to be pushy either.

Calculation of projected income

The first months the revenue will be small. It all depends on the activity of employees, the number of attracted customers. We calculated the average monthly revenue for the first year.

We will make a calculation under the condition of 59-60% workload. Then the income will be 280 000 rubles.

Production plan

The office needs some minor repairs. Some landlords rent out excellent premises, already finished.

Equipment includes the cost of purchasing specific devices. Namely:

Set for polygraphy and presentations.
Photo and video equipment.

Office equipment includes 3 computers and an MFP.

Furniture will need the following:

chairs;
tables;
cabinets;
customer chairs.

Job title	The number of employees	View wages	Total:
manager	1	salary (10,000) +5%	24 000 rubles
marketer	1	salary (12,000) +5.5%	27 400 rubles
artist (aka designer)	1	salary (12,000) +7%	31 600 rubles
computer technology specialist	1	salary (14,000) +6.5%	32 200 rubles
operator	1	salary	20 000 rubles
ad poster	1	salary	18 000 rubles
Total:	6	salary (5,000) +	153 200 rubles

Total payroll costs - 153 200 rubles.

I would like to note that the manager partially performs the duties of a secretary. Handles phone calls and answers phone calls. He is also actively looking for clients and maintains a database.

The marketer conducts market research, identifies the most effective ways of advertising, and together with the manager draws up a plan for further action.

The artist is engaged in the development of layouts, layout.

A computer technology specialist works with graphic, photo and video editors. He is also engaged in the development of the site, its content.

The operator is printing the necessary attributes. If necessary, arranges with other firms for the provision of support services.

organizational plan

Financial plan

Monthly revenue is: 280,000 rubles.

Initial costs: 414,800 rubles.

Profit before tax: 79,800 rubles.
Tax: 11,970 rubles. We calculated the STS (15% of the difference between income and expenses). Other calculation methods can also be used.
Net profit: 67,830 rubles.
Profitability: 24.23%.
Payback: from 7 months.

Risks

As you know, all risks can be minimized or avoided, regardless of whether they are internal or external. Consider the most important of them, and analyze the methods of struggle.

Name of risk	Negative business impact	Ways to avoid
Changes in the economic situation in the country	Declining demand and subsequent shrinking profits	Active work in the field of forecasting and planning their own work.
Changing consumer preferences
Capturing a large market share by competitors		Studying the policies of competitors, tracking their work and success. The use of prediction in relation to their future actions.
Dumping policy from competitors
Changes in legislative acts, regulations		Mandatory study of all applicable acts. Monitor the situation in the country. This should be done not only at the level of adopted legislative acts, but also at the level of bills.
Lack of employee motivation, unwillingness to work	Decreased efficiency, decline in production volumes, a sharp decrease in the profitability of the enterprise and its profitability	Offering an adequate salary. Working with employees, building feedback with them (the study of their desires, preferences and requirements). Creation of a psychologically favorable environment in the team.
Customer insolvency	A sharp deterioration in the financial situation	Careful study of the situation in the customer's company before concluding a contract. Development of agreements providing security. Development of an advance payment clause.
The impact of the elements, fires	Unforeseen costs, downtime, property damage	Insurance of this type of risk, their preliminary assessment.
Possible failure to fulfill own obligations to customers	Reducing profits due to the allocation of funds for the payment of penalties, rising costs	Contacting Insurance companies for obtaining bonds (guarantees).

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

Ever since trade and market relations and goods originated in the world, there has been an urgent need for advertising. It is not only an engine of progress, but also an integral companion of the market. Today it is difficult to imagine the entry of even a small private company into the market without accompanying advertising services. The need for advertising is proved by the huge number of agencies that appear annually on the market. But, despite fierce competition, these companies are unable to meet the growing consumer demand for advertising services, which indicates the relevance of this business idea.

General description of the service

Pros and cons of business ideas

pros

High demand. Any company, no matter what type of service or product it offers, needs advertising.
Regular customers. Despite the high competition, creativity and quality will help to create a base regular customers.
High yield. With a well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.
Minimum investment.

Flaws

High competition. This minus smoothly follows from the advantage of high demand. The higher the demand, the more offers - this is the law of the market. Therefore, in order to adequately enter the market with this idea and successfully implement it, you will need to put in enough effort, conduct a good marketing campaign and study the competitive environment, identifying weak sides.

Despite the huge competition in the advertising services market, it should be noted that there is a strong demand. As demand grows, so does the volume of services that companies need. Assessing the entire scope of this market, seasonality should be noted, but it does not fully affect the business.

Creativity is an important criterion

Among other services and goods, this industry is one of the most promising today. With proper planning and development of the company, it is possible to reach a profitability of 15-20% in a short time and get a good profit.

The advantage of this type of business lies in the ever-growing demand for services. As long as new companies exist on the market and new companies appear, the demand for advertising services will only grow. Companies are interested in asserting their market positions, bypassing competitors and promoting goods. That is why they seek professional help from advertising agencies.

In order to occupy your niche and successfully implement the business idea of opening an advertising agency, you need to develop a unique marketing strategy and find strong competitive advantages.

Important qualities for agency leaders in this business are an analytical mindset, flexibility and ingenuity. The best option will search for personnel in accordance with these requirements. If the owner of the companies has not previously worked in this area, then it makes sense to hire a professional who already has experience in advertising. Only if these conditions are met, you can count on the successful development and income of the company.

SWOT analysis of an advertising agency

At the stage of market research, it is important to perform a SWOT analysis of an advertising agency, which takes into account external and internal factors that affect the success of the company's development.

Strengths

the possibility of an individual approach;
strong professional team;
high level service;
a wide range of services;
minimum investment.

Weak sides

lack of reputation
strong competition;
lack of regular customers.

Capabilities

changes in advertising technologies;
search for profitable suppliers;
high level of differentiation in this business segment.

price fluctuations or dumping by competitors;
emergence of new technologies from competitors;
a decrease in business activity and a decrease in demand for the service.

Target Audience Search

Potential customers will be existing firms on the market. Analyze the market in the area where you plan to operate and see whose services these firms mainly use. Identify weaknesses and opportunities that you can offer firms.

When opening a company, it is important to understand who your services will be designed for: a large, medium or small business. The number of staff, equipment, choice of premises and service depend on the correct definition of the target audience.

It will be quite difficult to enter the market and immediately try to hunt "big fish". As a rule, large companies with a huge advertising budget are already working on long-term contracts with advertising agencies. It will be very difficult to lure such a client without an established reputation and work experience.

Identification of the main competitors

You also need to identify your main competitors. These can be large advertising publications, TV channels, radio stations, etc.

These can be broad-based companies that work with the consumer in all areas of advertising services, or narrowly focused companies that provide services only in a certain way (development of slogans, creation of websites, business cards, advertising brochures, etc.).

Definition of pricing policy

In order to enter the market and occupy your niche, you need to correctly identify pricing policy and offer the consumer the best value for money. It is this criterion that is taken into account by the buyer when choosing a Seller.

This criterion is unlikely to be of interest to serious buyers who constantly apply for advertising services to specialized companies.

Here it is necessary to bet on creativity, quality. As a rule, large companies have a large advertising budget. Given the high positions in the market of these companies, it is important for them to maintain their competitive advantages, which means that they will give preference to the advertising agency that offers better, original and effective advertising.

If you are planning to occupy an average niche in the market, and small companies providing services to small businesses will be the main competitors, then you should focus on price. But it is not recommended to underestimate the price. Otherwise, it will negatively affect profitability and your reputation. Offering the most low price in the market, you simply cannot maintain a staff of professionals. And the staff in this business plays a key role.

The best option would be to keep the average market price, therefore, before entering the market, carefully analyze the offers of competitors.

Advertising agency services

After analyzing the market for these services in your region, and having familiarized yourself with the offers of competitors, it is important to highlight the popular and related services that you can offer customers.

The main services can be:

advertising booklets;
creation and support of sites;
creation of business cards;
outdoor advertising;
banner printing;
creation of souvenir products;
advertising in transport;
conducting advertising campaigns (presentations, promotion meetings, etc.)

An additional range of services that will help not only to generate income, but also to attract customers through partners can be:

promotion of companies through social networks;
naming;
development of an advertising strategy;
consultations.

We draw up a business plan

Having determined the feasibility of a business idea for opening an advertising agency, it is very important to draw up a plan for its implementation. Beginners often make a mistake and start an entrepreneurial activity without clearly planned actions, without calculating the payback and financial risks.

This leads to the fact that already at the first stage of work, novice businessmen are faced with the problems of finding customers and marketing products.

A well-planned plan is the key to success. The document demonstrates the analysis of the market environment, identifies the main competitors, indicates the payback period and profitability of the business. Therefore, do not think that drafting a document is a waste of time.

In addition, if the initial capital is not enough to implement the project and you need help in the form of investors, you definitely cannot do without such a document. none financial institution or a private investor will not agree to give money to a project that has not been carefully studied and analyzed.

When writing a plan for investors, two papers can be written. The internal plan will reflect the real state of affairs, and point out all the weaknesses of the project, risks, the number of competitors, etc. An external document will demonstrate the project from the favorable side.

Please note that this is not about hiding facts and distorting figures. Each business project, as SWOT analysis shows, has strengths and weaknesses. So think about how to demonstrate the business idea to investors and business partners.

Where to start?

To make it easier for you to implement the project, let's immediately define the main stages of preparation.

Paperwork and company registration.
Organizational plan:

search for premises;
purchase of equipment;
personnel search.

Marketing plan
Financial plan

Planning is an important stage of business

As for the document itself, it must be drawn up in strict accordance with this structure:

Summary − This section describes the relevance of the idea. Also here you need to specify general provisions, prescribe the mission and objectives of the company, the range of services provided.
General provisions - the section contains general information about the company, its founders.
Sources of financing - indicates whether there is an investor. Amount of initial investment.
Market analysis indicates the capacity, the filling of these services. Indicates the strengths and weaknesses of the project. Here it is advisable to conduct a SWOT analysis of the company.
An organizational plan is a clear guide to action that shows the direction of activities step by step (registration of a business, purchase of equipment, search for personnel, etc.)
Marketing and strategic plan- the section is devoted to the development of marketing enterprises for promotion in the market, the search for customers.
The production plan includes a detailed list of issues related to the purchase of equipment and machinery.
The financial plan reflects the necessary expenses, projected profit, profitability and payback forecast.

In addition to this plan, it will be possible to draw up a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

individual approach to clients;
service list;
price policy;
reputation;
location of the company;
team professionalism;
efficiency in the execution of applications.

Analyzing financial risks, it is advisable to include in the calculation scheme data on the return of the loan, the attracted funds of the investor, if the company was not opened at the expense of its own initial capital.

Paperwork

Compared to other activities, you do not need a large package of documents to start a project to open an advertising agency.

To register a company, you need to decide on the form legal activity(IP, OJSC, LLC, etc.), submit an application and pay the registration fee.

If you decide to register an individual entrepreneur, then this will require a minimum of time and documents. Mandatory is an application, a passport and payment of a fee in the amount of 800 rubles.

passport of a citizen of the Russian Federation;
IP registration certificate;
a document confirming tax registration;
a lease agreement for premises;
medical books of employees (in the event that you hire staff);
permission from the fire service and the sanitary and epidemiological station.

Opening an LLC will require a more time-consuming procedure:

Payment of 50% of the authorized capital upon registration (at least 10 thousand rubles). In this case, the second part of the capital must be paid during the first year of the project launch.
Payment state duty in the amount of 6500 rubles.

statement;
charter;
a copy of the minutes of the meeting of founders.

organizational plan

This section of the business plan serves as a guide to finding staff, premises, renting and purchasing equipment.

Pay attention not only to the points of this section, but also the deadlines for each.

Room search

It is unlikely that you will be able to conclude a contract with a serious client if you save on repairs and receive visitors in the old premises.

The best option would be to choose an office in the city center. Also consider the number of storeys of the office. You should not rent a room on the upper floors, visitors simply may not reach you. Also pay attention to a beautiful sign, which will not only attract the attention of customers, but also demonstrate the level of creativity and quality of the advertising agency.

When looking for a room, consider the following parameters:

repairs must be fresh and of high quality;
a room for work of 4-5 employees of at least 40 square meters;
convenient parking for customers;
transport accessibility.

Be sure to check your connection to the Internet, because the work of an advertising agency is directly related to this factor.

Purchase of equipment

The costs of this stage are clearly related to the specifics of the services that you plan to implement.

kit for printing and presentations;
photo and video equipment;
3 computers (laptops);
means of communication;
chairs;
tables;
cabinets;
chairs for clients;
stationery.

With a minimum start-up capital, you can buy working used equipment. Subsequently, with the development of the company, you can always increase its level and purchase new equipment.

You should not save on equipment that will directly "work" for the company's image. This is a color inkjet printer with CISS, MFP, heat press, etc.

Personnel search

As in any other type of business, staff is a key success factor for a company. Profits will directly depend on the professionalism and creativity of employees.

Therefore, when starting the recruitment phase for an advertising agency, it is important to determine the quality criteria by which the selection will be made.

creativity of thinking;
sociability;
the ability to understand people;
stress tolerance.

In addition to these personal qualities, of course, experience in this field and professionalism is required. In accordance with the selected range of services that you plan to implement in your project, you will determine the list of professional skills that an employee should have. These include the ability to work graphic editors, the ability to compose advertising texts and slogans, work with promotion in in social networks etc.

You can start the project with a minimum number of people. To provide a full range of services, the following specialists will be needed:

manager;
marketer;
artist (aka designer);
computer technology specialist;
operator;
ad poster.

Perhaps, at the first stage, you will have to apply for some types of services to third-party companies (printing posters, banners, advertising in the media).

If you have a large amount of initial capital and can afford to hire the necessary specialists and purchase the appropriate equipment, then this will not be necessary.

Marketing plan

When developing a marketing plan, it is worth focusing on its main components:

An integrated approach to the provision of services. This service involves the provision of full cycle services. This will allow you to develop a base of regular customers who will not be comfortable applying to other firms for specific types of services.
Focus on small and medium business. Given the high competition in the market and the lack of a well-established reputation, it is worth immediately focusing on small and medium-sized companies.
Average pricing.

Now it is important to consider in what directions your own promotion of services will be implemented.

Creating your own website. This part of the work can be entrusted to one of the employees. It is important to bet on a beautiful, understandable interface, where it will be indicated actual information about the full list of services, prices, promotions.
Promotion of the company through social networks. This stage of the marketing plan can also be assigned to the employee.
Newsletter commercial offers companies.
Advertising on radio and TV.

Powerful marketing strategy will quickly gain trust and increase the recognition of the company. But in no case do not engage in cheap advertising. Announcements at bus stops, near the metro and entrances are a strategic mistake that should never be made.

It is better to personally send the market expansion manager for personal negotiations with clients, where he will leave beautiful printing products. The success of your business will depend on the quality of your personal advertising.

Rely on the effect word of mouth» in the first year of work is not particularly worth it. The advertising business is such an area that it will take you at least 2-3 years to build a base of regular customers.

In order to immediately enter the market, you need to create your own website. Today, about 50% of all orders can be received through the Web. Follow the deadlines and accuracy of order fulfillment and you will very quickly create a base of regular customers.

Video. What do you need to open an advertising agency?

Costs and payback

Initial expenses are associated with renting premises, repairs, purchasing equipment and registering a company.

rent of office space;
purchase of furniture and equipment;
Payment of utility services;
staff wages.

Moscow will need start-up capital in the amount of 500-700 thousand rubles.

For regions, this amount can be reduced to 250 thousand rubles.

Below we will give an example of the expenses and incomes of an advertising agency that opens in big city for 300 thousand people.

Costs required to open an agency:

registration and paperwork - 30 thousand rubles;
purchase of furniture - 80 thousand rubles;
renovation of the premises -60 thousand rubles
purchase of equipment - 300 thousand rubles;
launch of advertising - 30 thousand rubles.

Total 500 thousand rubles.

Monthly expenses

rent of premises (up to 40 square meters) - 50 thousand rubles;
communication services, Internet - 5 thousand rubles;
promotional activities - 10 thousand rubles;
taxes - 5 thousand rubles;
salary to employees - 80 thousand rubles.

Total: 150 thousand rubles.

Of course, these are very approximate figures and largely depend on the nature of the activity, the scale of production and the list of services provided.

Experts say that about 40% of the total income of the agency brings:

development and creation of a logo;
corporate style development;
creation of business cards and advertising brochures.

Monthly income - 250,000 rubles.
Net profit - 80,000 rubles.
Initial costs - 500,000 rubles.
Payback period - from 7 months.

Video. Opening an advertising agency. Promotion

The advertising sphere is developing every year: any start-up company is interested in rapid development and attracting customers. Professional assistance in this matter is offered by specialized advertising agencies. Due to the high demand for advertising services, it makes sense to start own business in this direction. Below is a detailed business plan for an advertising agency from scratch with indicative calculations and a development forecast for 2019.

Advertising agency: project goals

The type of activity of the company will be formulated as an enterprise for the production of advertising, placement of a finished advertising product on the agency's advertising sites.

The main goals of the project:

— opening and development of a highly profitable advertising agency;
- making a profit at a high level;
— filling a free niche in the market of advertising services.

The summary of the future project according to preliminary calculations will look like this:

– starting investments – about 2 million rubles;
– investment return period – 10-24 months;
– net profit of the project – from 330 thousand rubles per month.

To prepare for the opening of an advertising agency, you will need to apply to a banking structure to obtain a commercial loan for business development. The approximate amount of the loan is 1 million 900 thousand rubles. It is credit funds that will become the main part of the start-up investments in opening an enterprise, therefore total cost project will be equal to the loan amount. total amount interest paid, or the investor's income, will amount to 129.5 thousand rubles. It is planned to return borrowed funds from the first month of operation of the enterprise. Given the interest rate on the loan in the amount of 17.5%, the payback period should reach 18 months, and the total economic effect for the conditional life cycle the project under consideration - 1 million 135 thousand rubles.

Such calculations are very approximate and require confirmation. Therefore, the financial part of the plan contains detailed calculations of costs and future profits for all major items.

Advertising agency: features and characteristics of the object

Most modern companies do not independently engage in their own advertising. In most cases, they entrust this task to professionals - advertising agencies, which saves time and achieves greater efficiency. Agency specialists analyze each specific situation, create a specific task that is relevant for a particular client, create and approve a plan. Based on the results of the work performed, the agency managers prepare a presentation and a media plan, coordinating it with the customer.

When planning to open a business, you need to consider all the tasks that are set for advertising, and therefore for its creators:

- informing about the range of goods or services, features and benefits of their use;
- informing potential consumers about the appearance of new products;
- formation of tastes of the target audience;
— Offers to make seasonal purchases, which may be associated with any events, such as discounts or sales;
- an appeal to purchase goods or services in a particular firm, which contributes to trade interests;
- informing about new or more convenient places to purchase goods;
- message to representatives of the target audience about expanding the range of goods or improving its quality;
— stimulation of demand among buyers.

Thus, the main task of the agency will be to create advertising to attract attention. potential consumer to the object of advertising - a product or service. Most advertising products are based on a creative component - a creative approach allows you to fix the image of a certain brand in the mind of a potential consumer and create a strong association between a product and a company.

Agencies advertising direction can be conditionally divided into 2 groups - creative and media. The first type of enterprises specializes in creating advertising, the second - in its placement and reporting to the addressee. These two main areas can be combined in one company, but there are also agencies of a narrower specialization. For example, firms engaged in interactive marketing, event marketing, branding, communication design and other areas. Their target audience may be somewhat narrower, but such enterprises have a sufficient audience due to the high level of services provided in their direction.

Most advertising agencies have this structure:

- customer service department - managers who act as a link between customers and the advertising agency itself;
- department for strategic planning. In his department - communication planning, work with consumer research and development of an advertising campaign strategy;
- creative department - a department that creates the creative part of the product. The strategy is based on a strategy previously developed by specialists. This department employs copywriters who create the text element of advertising, and specialists responsible for the visual range. A creative director is usually at the head of such a department;
— Production Department. Its representatives - designers and prepress specialists, directly work on the embodiment of an already created idea;
– media planning department – responsible for placing advertisements in media that have sufficient relevance;
— department responsible for advertising on television and other media, on the Internet and outdoor advertising.

Thus, the full range of services performed and offered by the agency includes the following aspects:

- development and construction of a strategy for a specific advertising campaign;
- generating ideas for advertising;
- media planning, which involves the creation of a campaign plan structured by the media;
- purchase of advertising in media mass media according to the placement plan agreed with the customer;
- production of finished advertising products;
- analysis of the effectiveness of the campaign.

The plan is to create a medium-sized agency, so it may not be strictly structured due to the limited number of employees and the lack of many departments. Therefore, when planning the opening of a company, it is worth giving preference to multidisciplinary specialists. Some functions can be entrusted to partner companies, as well as to attract freelance specialists.

Stages of opening an advertising agency

— development of strategy and format future organization;
– preparation of documentation, opening of a business entity and registration of a license;
- rent or purchase of office space;
– purchase and installation of equipment, computers and office equipment;
- set of staff;
— advertising campaign, customer search.

Stages	Execution conditions	Deadlines
Project start		1 - 2 year
	1 month project	First 30 banking days
Getting a loan	The presence of a mandatory package of documents	1 month
Entering into the state register, registration with administrative and tax authorities	Concluded investment agreement	From 1 to 30 calendar days
Location selection, paperwork	Preliminary work	1 month
Purchase of equipment	Conclusion of an investment agreement	Up to 30 calendar days
Equipment installation	Receipt of investment funds	Up to 30 calendar days
Hiring	Production activity	Up to 30 calendar days
Training	End of the stage of organization of the production process	Up to 30 days
Marketing Campaign	30 calendar days	Up to 360 calendar days
End of the project		12 – 24 months

Advertising agency office

Most of the work in advertising agencies is done remotely, so it is not necessary to open an office in the city center. But regardless of the territorial location, a well-furnished reception area is required, where meetings with clients will take place.

The average advertising agency may be located in a standard office space of 60 square meters. meters. If the company will be a full-cycle enterprise, its area should be larger: then it can be 100 or even more sq.m. If at first the company's activities will include mainly the creative part, a minimal office will do, because some of the employees will be able to do their work remotely at home. All these features will significantly save on rent and utility bills.

Regardless of whether the agency will be located in the central part of the city or in a residential area, it must be equipped with a noticeable sign. Such outdoor advertising will become one of the important methods of attracting customers. The entrance to the office will have to be properly equipped, making parking. The premises themselves are planned to be well zoned: since all employees will perform different work, it is important that their workplaces are located in different offices. Therefore, a standard office building is most suitable for a company of this kind. Such premises, as a rule, do not require major repairs, they often have telephone and Internet connections, and also have a favorable territorial location.

Equipment

The main office equipment are:

- high quality computers software;
- peripherals;
– furniture: tables and chairs for employees, wardrobes, chairs and armchairs for clients and partners, full equipment of the reception area: a reception desk, a sofa for visitors to wait;
- if necessary - TVs;
- band repeater.

If you plan to open a full-cycle agency, the set of tools and materials will be more extensive:

– hot glue machines;
- laminators;
- cutters;
- embossing press;
– office board and projection equipment;
- document shredder
— mini-printing house;
- currency detector;
- Banknote Counter;
- Various office supplies.

All technical equipment is selected in such a way that it meets the existing quality standards and contributes to the growth of the company's productivity. All equipment must comply with safety standards for humans and environment. And the estimated costs of its acquisition must be included in the marketing plan of the project. In most cases, the technical part of the costs is the most expensive item in the business plan.

Staff

If the advertising agency is a full-cycle enterprise, the team will be more numerous. In this case, you will need sheet pickers, folders, bookbinders and other workers responsible for the execution of the technical part of the work.

The peculiarity of this branch of activity is that there are a lot of specialists on the market, but there is still a shortage of professional personnel. This is due to the fact that the country still lacks a high-quality system of training personnel in the field of advertising. It takes about a month to search for suitable specialists, so you should start recruiting in advance.

Official registration

Starting a business from scratch requires mandatory registration with the tax service. For a company providing advertising services, both common forms are suitable - LLC and IP. If a mini-format of a company is planned without its further expansion, you can definitely choose an individual entrepreneur. With a larger project, which in the future should become a full-fledged complex for the development of advertising and the production of promotional products, it is better to immediately register a legal entity - LLC. An LLC will be more suitable if there are several founders.

If during planning it was decided to open legal entity, it is necessary to study the provisions federal law"On Limited Liability Companies" (). The document details the requirements that an enterprise must meet in order to obtain the status of an LLC, as well as the contribution of authorized capital and other features.

Regardless of the format - LLC or individual entrepreneur, you need to submit an application to the Federal Tax Service, in which you indicate the main personal data of the founder and the OKVED code according to a special classifier. All promotional activities in this document can be found under code 73 (). To be sure that none of the offered services will go beyond the code chosen by the classifier, the founder of the agency can choose several thematic codes at once. To start a business in the advertising industry, you need to study the following regulatory documents:

Marketing campaign. Target audience and competitiveness b

The vast majority use advertising services modern enterprises not only medium and large, but also small businesses. But according to statistics, advertising specialists are most in demand among medium and large companies. These are:

store chains,
manufacturing enterprises,
companies in the FMCG sector (offering consumer goods for sale),
large law firms.

As a rule, they place high demands on advertising agencies in terms of timing, reliability and salary adequacy.

Since the advertising market can already be considered formed, this business plan should contain an exact plan for the company to enter the TOP. In the provinces, it is easier to organize the work of such an agency than in big cities, but there will certainly be fewer orders there. Therefore, according to preliminary estimates, it would be more promising to open an advertising business in a big city, especially in Moscow or St. Petersburg.

There are several marketing features inherent in this business. One of the most important is the impact of the economic crisis. In previous years, there was a serious crisis, as a result of which many market participants ceased to exist. As a result, only the strongest agencies remained on the market. This factor, as well as increasing competition, is most relevant today not so much for full-cycle advertising enterprises as for agencies offering a limited range of services.

The main positive feature that affects the development of the market can be considered the growing demand for the services of advertising agencies. Even companies that have their own advertising department turn to specialized specialists to strengthen their position in the market.

Only in the capital at the moment there are more than 2.5 thousand advertising agencies. At the same time, from 2015 to 2018, the industry growth rate was about 13%. In the future, this figure should increase. At the same time, according to the marketing research, over the past few years there has been a significant reformatting of the industry: advertising in the press has lost ground, giving way to the Internet, especially social networks. In turn, outdoor advertising is experiencing significant restrictions on the part of regulations. By preliminary analysis, the leader in the growth of relevance today is contextual Internet advertising. Its growth rate is 45% with an upward trend. Growth rate media advertising- fifteen%. In general, in the online advertising segment, the growth rate remains consistently the highest - it is 43 percent.

To summarize information about marketing plan business, we can conclude that the number of market participants is gradually growing, while the demand for the services of advertising agencies remains approximately at the same level. This means that it is necessary to enter the market with a specific strategy that is different from the existing ones.

Even before the opening, it is necessary to carry out a set of measures to form consumer opinion and attract customers. The following methods will be effective in this:

— development and development of its own website;
- placement of advertisements on their advertising platforms;
— creation of thematic videos;
- advertising in thematic media.

Advertising on television, where a large number of potential customers will see them, can also be considered an effective method of promoting a campaign.

According to the established rule, any service will be promising if its target audience includes at least 1% of the economically active population. In the case of Russia, the number of potential clients should be from 780,000, which is very likely under the current conditions.

Risks and prospects

The positive is that the owner has a large amount of information that helps create new lines of profit, and useful connections. From such an agency itself, over time, a number of other companies can be developed:

Design Studio,
PR agency,
consulting company and others.

- periodically activated economic crisis, reducing demand in most segments of the country's service market;
— high level of competition;
- significant financial investments, especially when creating a full-cycle agency;
— shortage of highly qualified specialists in the industry.

The prospects of the future company also depend on the success of the choice of the market segment. So, an advertising agency can serve the following business segments:

- home offices characters here - individual entrepreneurs, leading their own business and striving to develop and increase the client audience;

Small businesses with less than 100 employees. They have a small budget, but are among the most important and numerous clients of advertising agencies;

- medium-sized companies, the number of which does not reach 500 people;

— large firms. Such enterprises with more than 500 employees are considered the most solvent customers. But this category is not numerous, and for its location will have to fight with competing companies.

To fully enter the market, you should focus on all existing categories of potential customers. In this case, neither a possible crisis nor the activation of competitors pose a threat.

Financial plan

The financial component of the business plan provides for the following main features:

1) First, the project loading plan is calculated. It will take into account that during the first 3-6 months the advertising agency will work mainly for itself rather than for clients. This means that the focus will be on advertising your own services. After the expiration of the above period, the break-even point must be reached.

2) In the initial analysis of the potential profit of the future enterprise, average figures relevant for this market direction are used:

The presented plan is a standard one, drawn up without taking into account the individual nuances of a single plan. With regard to a specific plan and taking into account strictly planned cost items, the expenditure part should be calculated in several sections - starting, monthly and annual expenses. In this vein, the project cost plan will be as follows:

Item of expenses	For 1 month, rub.	For a year, rub.	One-time costs	For a year, rub.
Purchase (or rent) of premises (from 60 sq.m)	45000	540000	90000	630000
Purchase of equipment, 10 units	34000		815000	815000
Purchase of computer equipment			69000	69000
Creation and promotion of the site, purchase of a script, hosting, software			120000	120000
Advertising costs	45000		540000	540000
Salary (for 12 months)	From 630000		From 7.5 million	From 7.5 million
Tax payments (for 12 months)	190000		2 million 275 thousand	2 million 275 thousand
Unexpected expenses			110000	110000
Total	from 700000	8 million 700 thousand	1 million 204 thousand	9.9 million

When planning the income of an enterprise, one should consider the average prices for advertising services operating in the market. The minimum scores will be as follows:

– logo development – from 30 thousand;

– creation of a corporate identity for the brand – over 70 thousand;

– development of the original layout of the corporate publication – 25 thousand and more.

The peculiarity of the advertising business is that the product created in it does not have a specific cost. The cost of advertisers' services depends almost entirely on their reputation in the market and the ability to recommend and sell their product to a client. However, although there can be no upper price limit in this industry, initially you need to build on the average market prices in your city and region.

The 2-year period considered in the plan is an approximate period for opening and bringing an advertising agency to self-sufficiency. The plan for the volume of production and sale of agency services for this period can be conditionally divided into two main stages:

Period	Type of service	The volume of production and sales for 1 month. (PCS.)	price, rub.	Sales proceeds, rub.
1 – 12 months of investment	Production of texts	From 60 texts	From 340	21700 and more
1 – 12 months of investment	Creating audio clips	from 15 videos	From 6800	107.5 thousand
1 – 12 months of investment	Advertising placement	From 30 ethers	From 23000	716.8 thousand
1 – 12 months of investment		From 1000 per month	From 120	120 thousand
	Production of texts	From 64 texts	From 380	24.5 thousand
13 – 24 month of operation	Creating audio clips	from 16 videos	From 7530	From 120.5 thousand
13 – 24 month of operation	Advertising placement	From 32 ethers	From 25000	800 thousand
13 – 24 month of operation	Production of printed products	From 1100 per month	From 135	148.5 thousand

If the current market growth, which is currently 13% per year, remains at the same level, the annual sales volume of the enterprise will exceed 10 million rubles.

The sales forecast is performed based on the following factors:

- conclusions on the analysis of the general state of the market for the provision of services in the advertising field;

— general conclusions regarding the state of the relevant market segment. The threshold of profitability during the calculations will be the lowest, which will make the analysis as objective and accurate as possible.

The taxes that are obligatory for payment by any private enterprise, regardless of the type of activity and the chosen taxation system, are as follows:

So, the business plan of an advertising agency is one of the modern and popular areas of the service sector. This industry is specific, since its target audience is the subjects entrepreneurial activity different scale. Since advertising services do not belong to the sphere of prime necessity, this type of activity is significantly affected by crisis phenomena in the economy. However, with a competent marketing campaign and high quality of the services provided, agencies in demand, even in economically unfavorable periods, have a chance to maintain their positions. With a successful start and active development, the payback of the enterprise occurs within 2 years.

Organizations and firms involved in the creation of promotional products also need to be promoted. Every year the competition in this business is growing, which means that before starting your own company, you need to carefully consider how exactly you will promote an advertising agency.

To do this, it is necessary to select the most effective methods promotion and identify deliberately losing options, which are better to refuse.

This article is designed to help entrepreneurs create their own, correct and thoughtful strategy that can advertise an advertiser.

Point decoration

Facade

Despite the fact that the management of an advertising agency does not have the task of attracting the attention of all passers-by without exception, you still have to take care of the exterior design of the facade. Of course, you are not obliged to use extremely bright, catchy colors or try to "catch" the eye at any cost - it is unlikely that your potential client, the owner of a large manufacturing enterprise or the head of a serious organization will walk along the streets of the city and, noticing your agency, decides to come in and find out exactly how you work. However, your building or space must be visually appealing, because if you manage to get a client, you will need to make a good impression on them, which is definitely not helped by peeling walls or gaudy decoration.

Signboard

Your agency's sign must be prominent and include your company's name. This is perhaps essential requirements to this promotional tool. Again, you don't have to order huge, luminous signs at all, because attracting passers-by at night is not your task at all. However, some agencies prefer to make or order really bright LED designs. The motive of the management of such organizations is quite simple - a good, high-quality sign is a kind of indicator of how the company will work with the client, and what product it can give to the advertiser. But if at the start of a business you cannot afford such an advertising medium, a simpler option will suffice.

Entry group

Outdoor advertising

Billboards

Billboards will be good advertising tools for the agency. However, if you are only looking to enter the market, try to assess your strengths sensibly. You can design the poster yourself, but you still have to pay for billboard rental, which can be too much of an expense for a start-up company. But if you can afford to install or rent billboards, try to place them in business center cities, on the main highways, in other words, wherever your potential customers can regularly visit - heads of organizations, owners outlets etc.

Pointers

Pointers are necessary if your agency is not located on the first line of houses, but, for example, in the yard or around the corner. By setting up a pointer, you guarantee that your client will be able to find your company easily and without difficulty.

Internet advertising

Website

Having your own website is a must for any advertising agency. You should not save time and money on this resource, because it is the "face" of your company.

So, develop a really high-quality design, create a user-friendly interface, try to make sure that when visiting the site, a potential client understands that you will provide services at the highest level.

If your resource is done in a hurry, and its design is tasteless, you can hardly count on getting a client.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Direct + Adwords

Yandex.Direct and Google AdWords are the best advertising platforms in Russia. If your site meets all the requirements of these resources, you will be able to place contextual advertising, the obvious advantage of which is that it is not aimed at all users, but at people who are interested in the services that your company provides. Moreover, such advertising also takes into account the territorial feature, which also makes its impact even more narrowly targeted.

Groups in social networks

your target audience. Only by doing this will you be able to develop content that will be of interest to your subscribers. You can focus not on one, but on several of these groups at once, publishing information that will resonate with representatives of each of them.
your main tasks. Try to clearly decide for what purpose this or that page on the social network will serve. For example, a Facebook group can be used to find creative employees, attract SMEs, and sell consulting.
Specific deadlines and goals for each group. You can really use the resource effectively only if you answer yourself the question of what you want to get from each network. For example, you can set yourself the following task: get a thousand active subscribers on a page on Vkontakte, 10 active requests, and 300 clicks to your official website. Be prepared for the fact that in order to achieve this goal you will have to regularly advertise the group in larger thematic areas of the city, however, the cost of promotion in social networks rarely causes a serious blow to the budget, unlike, for example, outdoor advertising media such as billboards.
strategy. Your content should be not only interesting, but also unique, so that it can set your community apart from the competition. Define your forte(this could be visual content, for example) and actively use this advantage.

Ads on ad sites

Sending emails

Direct mailing to all potential customers is one of the most effective ways promotions for such organizations. However, you will have to work hard to get the right database, but this effort is guaranteed to pay off. In such letters, try to emphasize your main advantages, those advantages that will make a potential client give the order to you.

Printable advertisement

Leaflets

Handing out flyers of your agency near the subway does not make any sense. However, it is still worth making a batch of such materials, because they can clearly demonstrate what your agency is capable of. You can leave them in your office as mock-ups, you can try to distribute them in places of business activity.

business cards

Business cards are a must for any advertising agency. First, they will also show customers what level of service they can expect from your company. Secondly, they will serve as a material reminder of you. Business cards are multifunctional - entrepreneurs can not only use them themselves, but also distribute them to their business partners (of course, you can count on such a course of events only if the client is satisfied with the services provided).

Booklets

Essentially, booklets have the same characteristics and the same functions as flyers, with the difference that they allow more information to be included.

Advertising in newspapers and magazines

If you can afford to advertise in thematic publications, order advertising modules, or write an informative article mentioning your agency. Such publications will definitely benefit the business, significantly increasing the company's recognition.

Other

Discounts and price promotions

To attract and retain customers, arrange special promotions, possibly with a prize draw, make nice bonuses, give away souvenir products with your company logo.

Master classes

Master classes and seminars can be non-standard and creative ways to promote your agency. Promote your seminar, for example, "How to attract a hundred clients using outdoor advertising" on all platforms available to you. If the seminar is successful, there will certainly be entrepreneurs among its attendees who will want to work with you.

word of mouth

Remember the best advertisement is the quality of your services. Do the work efficiently and on time, try to make sure that your customers really promote their brand with your help. Your crystal clear reputation and their success will be the best recommendation for new partners.

"Barter"

If you want to increase the visibility of your company, you can negotiate with major organization by offering them your services in exchange for distributing your branded products and good recommendations partners.

Electronic directories

Use resources such as 2Gis and 2Geo. The publication of data about the enterprise in these directories is free, but it is better to refuse paid advertising on these sites due to its inefficiency.

Calls to clients

Cold calling is one of better ways promotion of an advertising agency. Until you develop a solid client base, they will become your main source of orders. Remember, passivity is definitely not for this business.

What Ads Don't Work for Advertising Agencies

Radio and television. Such media are too massive. In this case, this is more of a disadvantage than an advantage. advertising companies it is worth focusing on a narrow, specific segment. That is why broadcasting audio and video will not bring the agency anything but additional costs.
Standers, banners. These outdoor advertising tools are also not effective for advertising agencies. In fact, this is also due to the fact that such designs and posters are aimed at people in the mass, and not at a specific target group.

Examples of slogans for advertising agencies

Ease of advertising solutions.
We work like clockwork
Team of professionals!
The result is OBVIOUS!
Shelter of unborn ideas
We are advertising!
The team that helps you win
Creative strategic purpose.
We will help you become famous!
Help to get out of the herd
We think better than you think!
We inspire!
We make money for you!
New clients for your business!
New height for your business!
Do you want us to increase something for you?
We want you to be recognized, both in heaven and on earth!
International quality at local prices.
New horizons for successful business.
The future is ours.