Make your own flyers. What should be the leaflet. What are the types of flyers

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The simplest, but at the same time not losing its effectiveness, method of conducting advertising campaigns is to use various kinds flyer. One of the main advantages of this type of marketing materials is versatility. A flyer can attract potential customers to almost any business. However, in order to not only spend money on printing flyers and distribute them, but also to get the maximum effect in the form of new customers, you need to invest time and attention in designing the layout of the flyer. The text and design of the flyer are just as important as the locations and methods of distributing flyers. Typography "SlovoDelo" offers you a brief overview of the basic rules that will help you make a flyer that grabs all the attention of the target audience

What do flyers look like?

The definition of a flyer is known to all marketers. But the information in this article will also be useful to those who are really interested in the effectiveness of the advertising campaign, owners and directors, as well as specialists who care about the quality of their work.

If according to the dictionary, then flyers are a type of print advertising, small-format printed edition. This promotion option is capable of mass attraction of potential customers at a very small investment funds. However, in order for the distribution of flyers by boxes or by any other method not only to pay off, but also bring multiple profits, it is important to understand and correctly use the following rules:

If you look closely at the definition of a flyer, another feature becomes equally important - small size, so the content should be given special attention. The text of the flyer must contain in an understandable form the advertising message and the contact details of the company.

Flyers and flyers can act as discount coupons or a gift with purchase. In this case, the likelihood that the person who received the leaflet will not only read it, but also use it, increases. In extreme cases, he will give someone from his acquaintances who is interested in an advertising offer.

You can also distribute flyers to raise awareness about various events: store opening, seasonal or private sale, party, a charity concert etc. Thematic images will help the potential client remember the information better, and in the case of distribution of flyers in boxes, they will not let it get lost in other correspondence.

The style and design of flyers should be carefully thought out in advance. A high-quality and professional flyer can be presented as an invitation. These are usually used in cinemas, clubs, cafes and restaurants, as well as for organizing mass events. A beautiful flyer printed on high-quality paper is perceived no worse than a paid ticket to a concert of your favorite artist.

Flyers are so ubiquitous these days that even the most non-marketing and advertising person knows what a flyer is, or at least used it as a customer. Interestingly, despite their popularity, flyers remain a marketing tool with a very high efficiency.

The main reason for the popularity of this method lies in the fact that the production and printing of flyers are relatively cheap, but at the same time they can attract potential new customers in huge quantities. Agree, even a 5% discount or a chocolate bar as a gift is pleasant for everyone.

What are the types of flyers

With all the variety of marketing fantasy, the most understandable is the classification of flyers according to their purpose:

1) Mass advertising of goods or services. Flyers are made to reach a mass audience. Suitable for goods and services with a wide range of target audience, for goods and services of mass consumption. Such flyers are distributed at exhibitions, near and inside large shopping centers and other high traffic areas.

2) Related (targeted) advertising. A customer who has already bought something is always better than just a passer-by, so leaflets attached to the purchase are very effective. Such a flyer can talk about a company, event, loyalty program, and other products. In addition, these can be flyers from other companies interested in the same customers: for example, flyers of a cinema or a beauty salon can be distributed in a cafe.

3) Flyer, invitation, discount coupon. These are small leaflets, they are also called “flyers” or “flyers”. These are usually the size of a banknote, which allows them to be stored in a wallet. In addition, such a leaflet can carry not only information with advertising, but also be the equivalent of a specific discount upon presentation. This, by the way, will allow you to track the effectiveness of an advertising campaign.

4) Print flyers for restaurants and clubs. This type should be singled out separately, since new events take place almost every evening, and the establishments themselves are limited in capacity. Printing of flyers is required urgently, and thousands of print runs are not always justified. For such clients, digital printing is used, which allows you to print small and medium runs in an extremely short time.

5) Stickers- self-adhesive leaflets. This type of flyers has created a whole trend in printing services. Modern technologies allow the production of advertising materials on an adhesive basis, which can be used on a variety of surfaces, and the adhesive strength withstands even extreme conditions. You can learn more about this direction of leaflet printing in a special section of our website.

6) Booklet, leaflet, eurobooklet- these are no longer pure leaflets, but extremely similar marketing tools.

Most often, small-sized flyers are used for passing from hand to hand. Larger options are best for distribution through mailboxes, since in this case the recipient has more time to study the offer, which means that the format can be increased.

Create a flyer: 4 options

1. Create flyers online. This is the easiest way to prepare flyers, which does not require any special money or installation of special programs. On the Internet, you can easily find many different designers for creating marketing materials online.

Most of these services have constantly updated catalogs of flyer templates that will help you make a high-quality layout for further printing. Users have access to professional photographic materials (photo stocks), sets of typical graphic elements, as well as sets of various fonts.

According to the finished layout, you can print the circulation of flyers in any printing house. However, here you should immediately take into account the fact that on most “free” services, the downloading of the finished layout itself will be paid, which is sometimes offset by a discount when ordering printing of flyers from partner printing houses. In general, read the conditions carefully before starting to create a layout so as not to waste time.

2. Creating a flyer in Word. For many users of the popular office program MS Word still comes as a surprise to the possibility of creating in it not only simple text documents. Moreover, Microsoft has taken care of its users and prepared ready-made templates designed to make life easier for beginners. Flyer templates can be found in the following path File - Create - Brochures - Booklets. The choice, of course, is quite small and rather of the same type, but still. Again, no one forbids you to spend a few hours and create a unique flyer design yourself using such a standard program.

3. Create flyers yourself in Photoshop. Adobe Fotoshop is a powerful program for creating professional designs in raster graphics. In the presence of good knowledge In this program, you can create a good layout of the flyer.

The main disadvantage of this option, as well as the options for using other professional design programs, is that it will take a really long time and effort to master these tools at a decent level.

4. Create custom flyers. The best option. And this opinion is connected not only with the fact that we represent the printing house. Creating custom flyers is really the most rational method. High quality work, huge time savings and reasonable prices. To order, you can create both simple and fairly cheap flyers, as well as elite printing.

When ordering a layout in a printing house, all responsibility for final result falls on professionals. They are able to lead and control the entire process from creating a layout to the final delivery of finished printed products to the client. Modern equipment and high professionalism in working with special programs allow us to fulfill almost any order in the shortest possible time.

In the SlovoDelo printing house you can order the production of flyers according to your layouts, or use the help of our design department. Professional designers will take into account all your wishes and, based on their experience, will create for you a really working design of flyers. In addition to the production of flyers, the SlovoDelo printing house is ready to produce postcards, certificates, announcements, booklets, business cards, envelopes, flyers, calendars, posters, mugs, banners and a host of other marketing assistants for you.

5 rules for creating effective flyers that won't be thrown in the trash

1. Properly format the design with fonts and pictures. Particular attention in the design of flyers should be given to what they are created for, i.e. conveying meaning. Therefore, your advertising message and its essence should be read even with a cursory glance at the flyer. Please note that advertising materials are not read from top to bottom on the first viewing, but from larger elements to smaller ones. With relative equality diagonally from the upper left corner to the lower right. Keep this rule in mind and grab attention with the essence of the offer, highlighting it in the largest font in a color that contrasts with the background.

At the first meeting with your flyer, the recipient must immediately determine whether it is for him or not. Therefore, forget about pride and highlight not the company logo, but the essence: clothes, grocery delivery, apartment, etc. Then, even at a distance, the person for whom your offer is relevant will at least take a leaflet to find out the details.

2. Draw attention to individual elements. After the main definition, we lead the potential client further along the leaflet. The next thing that a person who receives a flyer should see is a “tasty” offer, the so-called “hooks”. These may be special conditions, for example, discounts, interest rates in banking products, clothing sizes, and so on.

The font for this step is smaller than in the previous paragraph, but noticeably larger than the body text. This item is required, otherwise the flyer even with beautiful design and the actual essence simply will not interest a potential client and is easily lost among the rest of the pieces of paper.

3. The advertising text of the leaflet should be simple and sound affirmative. Always remember that not all potential customers like to read. The world is accelerating, people are becoming more and more lazy and do not want to waste time and effort on analyzing what is written in advertising. Write the text of the flyer simply and clearly: in short sentences (up to six words is optimal) without complex long words.

Try to avoid particles "NOT" in advertising offers and slogans. Of course, many are aware that the subconscious does not perceive negative particles. At the same time, few people understand that such a trifle can change the effect of an advertising campaign dozens of times. Moreover, psychologically, the “not” particle provokes doubts, and, with certain formulations, a desire to argue. We all think in a straight line, skipping “not”, since there is no such image, therefore we present the opposite image.

Judge for yourself:

• “Our computer is not buggy” - one would like to add “immediately turns off”;
• “Do not forget to look at us” - the pertinent question arises “but what?”;
• “There will be no problems with us” - “why are you talking about this?”;
• Think of the phrase "Don't eat sweets."

The list can be extended, but the main thing is to catch this idea. If you wish, you can rephrase almost any phrase into a positive sentence, you just need to think a little.

4. There should not be a lot of text. Of course, the simplest thing is to make the font smaller to fit all the information you want to include. Have pity on readers and your money. Units will strain their eyes and waste time reading something advertising, especially on the run, in transport or with poor eyesight.

It is better to write the most important thing in large and easy-to-read fonts. The text of a flyer is not the best place for creative experiments and swirling fonts. By the way, fewer details - more intrigue and interest in your proposal.

5. The flyer must have its own value. Ideally, a flyer should not only convey an advertising message once, but also have a reason to save it. There are several ways to add value. The flyer can guarantee the bearer a discount, a gift, or be a ticket to an event.

If a flyer informs about some delayed event or provides a bonus for a certain period, then its value can be enhanced by various benefits. Such tricks are often used on business cards, but they are also quite acceptable in flyers. These can be: a metro map, a list of useful phone numbers and addresses, a table of correspondence of different sizes, a table of nutritional supplements, and so on. Such usefulness will allow you to remind customers about yourself and your offer more often even without direct contact with them. Just do not forget to duplicate your offer and contacts on the side with the bonus, otherwise it will be just a useful little thing on the refrigerator from an unknown well-wisher.

If you want to make an advertising campaign effective, then first of all analyze your target audience. When preparing to produce flyers, look at them from your client's point of view and honestly answer the question: "Would you come or call?". Honest brainstorming will allow you to come up with a really interesting proposal.

The above rules will help you avoid many mistakes and make the distribution of flyers a really effective move.

5 more tips to make sure you get the right flyer

1. Bright headline. The essence of your promotional offer should be immediately evident. It is desirable that from a distance of three meters it was possible to read without much effort main idea flyer. This is not so difficult to achieve: a large sans-serif font, no more than six words, a color that contrasts with the background. It is also acceptable for the body text to be different in color from the heading.

2. In addition to conveying the meaning of the text, it will not be superfluous to fix in the client’s memory essence of the proposal visually. The picture should be large and clear and not merge with the background of the flyer. It is optimal if the picture clearly depicts the offer. Happy American families, of course, work well, but not here. If you sell teapots, then post a bright photo of a stylish teapot. The effect will be much better.

3. Next to do placement of the main text. With a vertical arrangement - immediately below the picture, in the lower third of the flyer. In the case of a horizontal arrangement, the right side of the flyer is closer to the bottom. The main text of the flyer should be informative, just do not include Tolstov, limit yourself to three or four lines. It will not be superfluous to highlight in capital letters or in bold the main points - clues, for example, the words "guarantee", "free of charge" and so on.

4. After completing the work with the base, add no less important information - Your contacts. Don't laugh it common mistake– get carried away with creativity and design and not show the client what to do next. It makes no sense to specify details and all addresses with an index. But the phone and at least one address must be. If you are located in a shopping center, then a small sign will also come in handy, for example, like this: "second floor, from the stairs to the right."

5. Verification. This is a really important step. Look closely at your flyer. Stand back and check if the colors merge, if the text is visible, if it attracts attention. And once again check the entire text for errors. Separately, it is worth checking phone numbers, Internet addresses. It is better to spend 10 minutes checking than to find out after printing and handing out flyers that a phone number, for example, is missing a number.

Flyers: samples and examples of SlovoDelo printing house

Advertising flyers, the price of which does not bite at all

Format / circulation
A3 (297×420), 4+4
А3 (297×420), 4+0
A4 (210×297), 4+4
A4 (210×297), 4+0
A5 (148×210), 4+4
A5 (148×210), 4+0
A6 (105x48), 4+4
А6 (105×148), 4+0

* Prices for offset printing of leaflets are indicated in rubles per print run. Check the exact cost with managers by phone +7 495 207-75-77‎.

9 Signs You Have the Wrong Flyers

Sign #1. The text of the flyer begins with the phrase "if you want." In this case potential client automatically begins to think: "what if we don't want to." Simply put, with such a headline you sow doubt, and it is always easier for a person to postpone a decision than to make one.

Sign #2. The ability to put pressure on the "pain" of the client in order to sell is a very subtle skill. If you do not own it at least at an acceptable level, then you should not experiment. It is highly likely that with your advertising you will provoke aggression in the client rather than a desire to buy from you. By the way, both excessive injections into the shortcomings of the client and too positive questions work equally badly in the text of the flyer. The latter create tension from the expectation of something bad. Take a look for yourself: "You good job? High salary? Great family?". Do not look for a catch, it's just a specific mentality.

Sign #3. You give deliberately false promises or “pour water”. There is no panacea, and everyone knows this. Of course, I want to believe in a miracle, but the flyer should attract the buyer, and not cause him a touching smile.

Sign number 4. Emphasis on your "brand", for example, in the format: "Rogalik Company presents ...". If you are not a representative big business, whose brand is really famous, then you should not indulge yourself with the thought of the brand effect. Flyer distribution is a fast direct response method, which means it must carry a specific offer for the fastest response of the buyer. Do not waste the length of the headline on another joy for pride.

Sign number 5. Variety of fonts. Do not get carried away with creativity when creating a flyer. This is especially true for fonts. No matter how simple a font may seem to you, it is much more likely to be read than the text of a flyer written in a decorative font with a lot of curls.

Sign number 6. Everything is important. Of course, you need to highlight thoughts or individual words in capital letters or bold, but DO NOT SHOUT the entire text. Firstly, it overloads the eyes, and secondly, all selections immediately become useless: if everything is important, then nothing matters. In the text of the flyer, highlight only the really important points.

Sign number 7. Technical overload. Entrepreneurs are often so immersed in their professional field that they forget about their customers. Understand that the benefits of your offer should be clear not only to you and your employees, but also to customers. Yes, consumers are now more informed and know a lot, but the phrase in the flyer "the amount of memory for 10,000 favorite photos" sells better than the number of megabytes. Show the benefits in a simple and understandable language - buyers do not like to feel like half-educated people. It is easier to refuse a purchase than to study the terms.

Sign number 8. A sheet of text and love for turns. Along with the excesses of design and emphasis, boring long text is no less harmful. The essence of the text of the leaflet is completely lost. Try to avoid long sentences with complex phrases. And remember about punctuation, indentation, and the ability to divide into paragraphs if you want your flyers to be read, and not just taken to the trash.

Sign number 9. Evidence and teachings. Equally ridiculous in promotional materials look and obvious phrases from the series "You certainly know" or "Everyone knows", and attempts at obsessive learning, for example, "You do not suspect that ...", "Actually you need to ..." And so on. You need to write simply and clearly, but without making a fool of the reader. Remember that the purpose of the flyer is to interest the offer, not to make yourself look like a philosopher.

Distribution of flyers: 4 important nuances to consider

1. Covered audience when handing out leaflets.

Before distributing flyers, you need to decide on the method of their delivery to the client. And it all depends on who your target audience is. In certain cases, it will be effective to distribute flyers near shopping centers or the metro. This option is good when you yourself are close to the place of distribution, so that the recipient of the leaflet can quickly come to you, and not postpone his visit indefinitely. Bookmarking flyers under the wipers of parked cars is suitable for those whose customers are car owners. If you are interested in residents of certain areas or houses, then the layout of advertising leaflets in boxes can give a good effect. There is also the option of embedding leaflets in magazines and newspapers, which, by the way, will cost less than advertising in the print media themselves.

There are a lot of options, they are limited mainly by your imagination.

2. What is leaflet distribution used for?

Distribution of flyers is a rare marketing tool with fast effect. This method allows you to quickly attract new potential customers to the point of sale, usually within two to seven days.

In addition to the rapid influx of new customers, flyers can also have a delayed effect. If there is an additional bonus (discount, gift with purchase, metro map, size chart, etc.), the person who receives the leaflet is more likely to keep it, which means that at the moment when your product or service is needed, your company and offer will catch the eye of the client before all competitors.

Flyers can act not only as an independent marketing channel. They also perfectly cope with the role of an additional promotion tool, enhancing the effect of any promotions and promotional events.

Distribution of leaflets in places with high traffic can be strengthened by the good work of promoters. Add branded slogans or slogans to them, equip them with a short cheat sheet with answers to possible questions, and you will get a multiple increase in efficiency from distributing flyers.

3. Return on distribution of leaflets. Unfortunately, it is extremely difficult to predict the effectiveness of the distribution of flyers. According to statistics, the effectiveness of this tool ranges from 0.5 to 10%. The run-up is quite large, besides, the reliability and purity of these figures cannot be verified. Still, a lot of factors affect efficiency, so it’s stupid to make any predictions about this. It can only be stated with certainty that the distribution of leaflets is effective only with a large circulation - at least 1000 pieces.

4. How to increase the efficiency of leaflet distribution:

First of all, at the first glance at your flyer, the person who received it should immediately understand whether this offer is for him or not. Who is not relevant - most likely will refuse, and the target audience will probably be hooked.

Secondly, It is important to responsibly approach the choice of places for distributing flyers. Ideally, it should be a combination of high traffic and target audience. Simply put, the distribution of leaflets should be done in places where there are most of those who, with a high probability, can be your client.

Thirdly, in addition to the place, the time of distribution of leaflets plays an important role. For example, on Monday morning at the subway, people are in a hurry to work and are not very receptive to information.

Fourth, Spend time and effort training promoters. Tell in advance to whom you should give leaflets so as not to “shoot flies from a cannon”, prepare branded slogans and phrases. Also, a cheat sheet on the main questions that potential customers may ask will not hurt. And, of course, take care of the control over the work of promoters, so as not to wait at the window for the effect of a bunch of flyers, just thrown into the nearest trash can.

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Despite such stringent requirements, the layout of leaflets or flyers is a fairly simple matter, because sheet products are much easier to design and print, especially compared to books or magazines. We at the printing house "Print" generally believe that the design of leaflets can be mastered by almost anyone, if he has the desire for it. At the same time, it is not at all necessary to spend time on getting a serious specialized education.

How to make a flyer

It often happens that when making flyers on their own, entrepreneurs forget to indicate the address or phone number - as a result, such an advertising campaign is of little use, and the money has already been spent. To avoid being in such a situation, use the leaflet constructor developed in the printing house "Print". Here you can create a flyer online for free and send it to production right away. In this article, we will tell you in as much detail as possible how our flyer editor works and how it differs from dozens of others that you can find on the web.

Create a flyer layout

Where did this confidence come from? Over the years, we have had to work with a wide variety of clients and their needs - from experienced and know exactly what they need, to beginners who have never encountered printing services before. Thanks to their questions and comments, we managed to take into account all the subtleties in the development of our constructor. Make its interface understandable even for those who visit our site for the first time. Thanks to this, you will easily understand what is required of you.

Online flyer maker: how it works

With the help of this constructor, you will be able to make a flyer on your computer yourself., and entrust this task to your secretary, PR manager or accountant. And of course, you don't have to hire an entire designer to do a minute's work.

Work in the designer begins with the need to choose the appropriate design for the leaflet layout.

Please note that in our catalog there are about fifty design options., each of which can be further developed in accordance with your own requests, if such a need arises.

We recommend that you start creating flyers or leaflets by setting the technical parameters. This is necessary in order to create an online flyer layout that is suitable for solving exactly your tasks. After all, it will be much more difficult to adjust the finished layout to the requirements of the printing house. Don't worry, it's only a matter of seconds.

How to draw a flyer: choose the format

As we said, before you start the creative process, you should deal with the technical details. First, let's choose the size of our future product. Flyers can be in different formats. In our work we use generally accepted international standard ISO 216, based on which all leaflets are divided into the following:

How to make a flyer based on someone else's design

We have already mentioned that you can use any of several dozen design options to make a flyer online for yourself. Formally, you have two ways:

But if suddenly you decide to do otherwise, the capabilities of our designer should be more than enough to finalize the visual of your future leaflet.

Template selection

We did not distribute templates by industry and activity, as we did with business cards. Therefore, absolutely all options are presented in the catalog at once. You will notice that most of the templates are quite versatile and fit well with almost any theme. So, you need to choose a flyer layout online based on your own ideas about beauty. Although we can give you some advice.

Good Design Rules

• Before designing flyers online, think about how you will distribute them. If you distribute them to passers-by, any color can be used (but remember that red, green and yellow shades attract the most attention). If you plan to stick flyers on walls, pedestals or other surfaces, try to use contrasting combinations. So the leaflet will stand out against the general background and attract additional attention.
• Be sure to check the allowable leaflet sizes, if you plan to place them on official advertising sites (for example, notice boards in elevators or entrances). Otherwise, you may not get the size and throw the whole circulation down the drain. Consider not only the length of the sides, but also their ratio (the same format can be placed both horizontally and vertically).
• Don't forget to specify the print color- It depends on it final price each item.

Our program can make a leaflet and calculate the cost of the finished circulation in a few minutes, but it will take much more time to remake and reprint it. After we have agreed on all the conditions, you can finally start such an exciting activity as developing a leaflet.

How to make an advertising flyer in our editor

The online flyer editor presented on our website contains a large number of templates, each of which you can use absolutely free of charge.

You can also entrust the creation of flyers to this editor

There are so many templates that we have allocated a special subsection for them.. To create a flyer online, you need quite a bit of free time and at least a minimal idea of ​​​​how the finished product should look like. By following the designer, you will not miss a single detail and as a result you will receive quality products, even if you are not very well versed in typographic tricks. A few mouse clicks and you can send the finished layout to print! The development of a flyer itself can bring real pleasure for a true creator. But first things first.

Creating flyers starts with choosing a design. Based on the many years of experience of our clients, we have provided a variety of layout options. From several dozens, you can choose the one that suits you.

• Browse the catalog and choose the flyer design you like best.
• Fill in the layout with all the necessary information.
• Format the text: choose the size, type and color of the font.
• Edit the position of the text so that it does not go beyond the print margins.
• Check your spelling to avoid annoying typos.
• If necessary, repeat the algorithm with reverse side future product. For example, place a detailed map on it with explanations of how to get to you.
• Click "done". Now you can place an order for printing ().

Do not rush to make the final choice. Since you can create a flyer online for free on the website of the printing house “Print”, why not take this opportunity and make several options at once before submitting a request for printing? Do not hurry. Use multiple templates at once, finalize all the details and conduct a small focus group among your acquaintances, colleagues or relatives - let them say which of the presented ones they like best.

To make a flyer online, you need to choose the density and type of paper and the number of copies. Click the button "Make an order", after which your application will be processed by the specialists of the printing house "Print" and very soon - literally within a few days you will receive finished products. Regardless of which flyer design you choose, its price will be zero. This statement is true for all layouts that you can find in our extensive catalog.

We are offering to you right now go to our constructor and make sure that creating a flyer online and for free or drawing flyers with your own hands is very simple. A little training and you will be able to conduct workshops on the topic “How to make a beautiful flyer”. We hope you enjoy our flyer making software. And you will use it more than once during your work.

Free online designer of leaflets of the printing house "Print": high quality and profitable

As you already understood, on the site of the printing house "Print" you can create flyers online for free and for any occasion. The program for creating flyers online operates around the clock - which means that you can do this business at any time convenient for you - even on weekends, even on weekends. holidays. The editor allows you to create a flyer layout and immediately send it to print or save it and return to editing at another time.

This is especially convenient if you need to create leaflets with unpredictable frequency (one leaflet is needed in one month, ten in another, and nothing at all in the third). Even if the leaflet was needed very urgently - there is no reason to panic.

It doesn't matter what you do, sell clothes, provide legal services or sell bakery products, manicure your dogs or provide overnight accommodation for tourists - you need customers.

And in order to increase the flow of customers, entrepreneurs in the sphere go to different tricks. In fact, these are usually various advertising campaigns. And often in their composition there is, seemingly insignificant, but still important, an item called leaflets or, as they are also called, flyers.

The leaflet is very convenient for the client, and a relatively cheap way for businesses to advertise. The person she is interested in will have contacts and a list of services and special offers at hand.

And everyone seems to be happy, but ... Usually passers-by throw away a piece of paper that they received from a person in a funny suit.

How to make the right flyer?

Initially, it should attract attention to itself. No monotony and “acidity” (acid colors make sense to use only in rare cases, usually in order to emphasize youth style or parties).

Colors should be balanced and rich, but not irritable. You need to think carefully before applying a dark background, and this is a sin for many.

Flyer design should first of all match the overall style of your business and you need to test the impact of different design options.

In practice, often simpler leaflets with a white background and highlighting key inscriptions in red usually work more efficiently, but not always.

Write the essence of your activity clearly and concisely in the largest font (clothes, shoes, products, concrete). Next, briefly write a promotion or offer in small letters (50% discount, sale, large sizes, exclusive arrival).

Or vice versa, we highlight the information about the stock more, it is desirable to test several options.

We write the main text in a smaller font. But, make sure that the eyes do not ripple from a different font, try to minimize the style options to two.

And fewer curls, otherwise in the contacts column the buyer will take a long time to sort out exactly which number you wrote on the phone. And when you get tired of disassembling, he will simply throw out the leaflet.

By the way, it is better to write contacts on the same side as the main text. It's more convenient for the client.

The less text, the better.

The ideal flyer contains a product image or logo, an offer and contacts with the required action.

If a person is interested in the offer, he will visit you or call you to clarify the details. And if the action did not interest him, then the leaflet will fly into the wastebasket. With or without text.

But once again I draw your attention to the fact that it is not enough to write an address or phone number, it is very important to write “come in”, “call”, etc. in the imperative mood.

A person will take and keep the leaflet that carries useful information. But helpful information must be presented correctly.

We exclude denials

Eliminate from the text the expressions “If you ...” and negations. The text should be clear, without double meaning, without professional terms (the buyer simply won’t understand what it is about), from short sentences and do not forget that a potential client is reading it.

This means that the product must be presented in the best possible way by the client.

It is better to highlight the main elements with bullets, but limit the enumeration based on 7 +/- 2, i.e. optimally from 5 to 9, less can be, but not more. Do not use bullets in the form of ‘-’, as on a subconscious level, psychologically, this is perceived as a denial. It is better to highlight items with checkmarks or large dots.

To whom are intended

Pay attention to which contingent your customers belong to. If you sell exclusive clothes and young wives or children of oligarchs buy it, then focus on exclusivity in the text. In your clothes, the buyer will be "ahead of the rest."

If your clothes are purchased by a business woman, then quality is important for her! She earned this money herself, and she doesn't want to pay for junk.

The paper on which the leaflet is made must be of high quality. And give it value. Let the flyer be a discount coupon or offer to exchange it for a gift from the company. And then no one will pass by your little paper trick. And this means that the circle of your potential customers has expanded significantly.

Test

Never, I repeat, never limit yourself to a single flyer option.
The effectiveness of any advertising medium must be tested. Always! And in the end choose the most effective options.

Good sales to you!

Sergei Berdachuk
Customer Acquisition Expert.

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One of the inexpensive and very effective ways promoting a product or service. It performs both an advertising and informational function for the consumer. And if there is a need to promote a business in such a simple way, then in this case you can visit the offices of various agencies specializing in advertising printing and view samples of flyers that they provide in order to familiarize themselves with their products.

What should a flyer contain?

Its main goal is to promote business. However, it is worth noting that the first thing to do here is to think very carefully about what exactly you are going to advertise. It should be said that the most striking examples of flyers are those that represent both an individual and an entire organization. Everything is clear and understandable here. A specific person is indicated on the card or whole organization, which are engaged in the sale of a certain type of goods or provide some specific services.

Samples of flyers that employees distribute on the streets or in mailboxes are a completely different matter. Sometimes it seems that firms or private entrepreneurs are ready to sell you almost everything they can. At the same time, there is no specifics indicating that by purchasing the offered product from them, the potential client receives any kind of benefit.

First steps towards success

After you decide on the choice of an advertising and printing agency and your subject, you can safely begin to develop templates for flyers. Here the employees of the organization will provide qualified advice and will always help:

• Develop an original design. In many ways, success depends on it.
• Compose a text that will later be printed on a leaflet. However, in order for this item to be correctly executed, it is necessary to determine the target audience advertising products.
• Choose the right format for the future flyer.
• Decide on the text font.

Choice of typography

Not all agencies provide printing services. For this reason, before submitting flyer templates for test printing, it is necessary to visit the printing house and familiarize yourself with the material from which printing products can be made. It is also necessary to pay attention to the quality and method of printing, the possibility of color reproduction and other technical issues. This is due to the need to eliminate the possibility that test samples of flyers may differ significantly from the layout. If this still happens, it means that you will have to redo everything anew. And this, as you understand, will take a lot of time and, possibly, require additional financial costs.

Summing up

• They should have a format convenient for the potential consumer and contain information about a particular product or service.
• It should contain a call to cooperate with you. This may be expressed in any specific discounts, contact details that may contribute to this.
• Nothing extra. Everything should look casual.
• Advertising products should be designed for a certain circle of consumers who can really benefit from your services or goods.
• The text should contain a certain specific proposal addressed to a potential consumer.
• Try not to save on the design and material from which advertising printing will be made.

Probably the most popular marketing tool is flyers. An easy way to talk about your unique offers, discounts, promotions and bonuses, thereby stimulating demand. Or simply attract new customers by talking about your company, its product offering.

What should be in a leaflet so that a person starts reading it? To be useful?

The informational part of the leaflet gives the complete information the customer needs to get to know you, contact you and purchase the product. Who are you, what do you sell, what profitable terms you suggest how to find you and place an order.

The selling part makes it clear to the client that he will lose the meaning of life if he does not buy your product. That's it, and nothing less. Benefits, benefits, benefits. Why your product for the client or your company is good. What will he get and what problems will he solve forever in his life if he buys your product.

Let's take a closer look…

Information for the client

What does the informational part of the leaflet include?

You must indicate the name of the company, otherwise the client simply will not understand who you are. Next, you reveal the essence of your product offer, product concept. What do you offer, what do you sell. Here the client already decides whether you are interesting to him or not.

Be sure to include ways to contact you. Where does customer comet buy goods? How can he find you? How to find out more information?

Indicate phone numbers by which you can place an order or find out details about the product, the promotion being held. Phones must be with city and international codes, otherwise it will be difficult for you to get through.

Addresses Email and the site are also necessary for the client, because not everyone has the opportunity to call.

Information about the operating mode of the enterprise and the timing of the promotion itself or discounts will be very useful, and they must also be indicated. Moreover, the limitation on the duration of the ongoing promotion can encourage the client to make a purchase.

If there are restrictions on the purchase of your product, or the conditions for participation in the promotion, be sure to focus on them so as not to mislead your buyer.

Therefore, specialists in the preparation of advertising texts - copywriters - are engaged in it. For him, compose a catchy headline that will make starting to read the leaflet easier than the average person.

But if the headline grabs attention, then the list of benefits that the customer will receive by purchasing the product make him read everything. This is the key to creating effective promotional material. What will you get if you buy from us?

The art is to get the client to come to the conclusion that you can better meet his needs. And for this you must know them.

And the most important thing is the call. A call to action that encourages the customer not to think, but to buy. If you do not give the client a stimulating push, then he may simply put your flyer aside. "Now not the best time I'll do it later."

Attract the attention of the client, tell him about the product. Show him a photo of the product. Show him what he gets if he buys from you. Or what will he lose if he does not buy. Encourage him to make a purchase immediately and solve his problem. Then your flyer will sell and attract customers, and not lie in the wastebasket.