Cake is an essential attribute of almost any holiday, be it a birthday, wedding or Easter. At the same time, a sweet treat can be both the main gift for children and adults, and an addition to it. Despite the wide variety of factory-made products, home-cooked products have always remained the most popular. If you know how to bake and decide to open a custom cake business, we suggest that you read this article.

Where to begin?

So how do you start your custom cake business? First of all, you should do advertising. The most common option for selling sweet products will be the Internet and the dissemination of information through acquaintances. Let's look at everything step by step:

1. Tell your friends and acquaintances about your business idea of ​​making money on cakes, ask them to spread this information if possible.
2. Bake some culinary masterpieces for the holidays to friends and family. Before you give sweet presents, be sure to do beautiful pictures Your cakes for the future catalogue.
3. When there are enough photos, create your group in in social networks and place them in special photo albums. For each photo, write a description with the composition, name and any information that you consider necessary.
4. Invite people from your city to your community and constantly update your photo album.

To quickly promote a group on the network and attract subscribers, you can resort to smmbox services, which will save you a lot of time. Social networks are a good opportunity to attract customers.

To start, such actions are quite enough to get the first income from making cakes to order. Remember that in order for your business to become successful and profitable, you need to stand out from other chefs. Constantly improve, use new materials and study numerous recipes on the Internet. For example, it is now very fashionable to prepare confectionery products using mastic, because thanks to this substance you can give the product any shape, as well as decorate it beautifully.

As you have already noticed, there is nothing particularly complicated in this type of cake business. However, there are some special points that you need to be aware of. We offer you to get acquainted with useful tricks to be fully equipped:

Do you like to bake beautifully and tasty? Temporarily unemployed? Want to try your hand at starting your own business? A cake baking business is exactly the type of activity that will bring you pleasure from work and a good income.

Maximum investment for home business- 40,000 rubles, the payback period of the project is 4-5 months.

Homemade custom cakes are a good business idea

Do you have doubts?

Let's figure it out:

1. Not a single celebration is complete without a birthday cake, especially children's parties.
2. You can organize a pastry shop in your own kitchen without renting premises and equipment.
3. Baking is a creative process that brings income and aesthetic pleasure.
4. There are many ways to find clients - the Internet, acquaintances and friends, children's playrooms, wedding salons.
5. Business is easy to open.
6. And it's also easy to close if you lose interest in it.
7. Quick payback of production, minimal investment for its launch.
8. Stable consumer demand.
9. Registration of an individual entrepreneur to start work and receive income is not required.
10. Freedom of pricing. You set the cost of the product yourself, based on its weight, complexity of design, composition.

Startup Benefits

Separately, I want to highlight the main advantages of a startup - a modest start-up investment, the ability to run a business at home, and the vacancy of a niche.

More about each item.

Small investment

If you plan to start from your own kitchen, you will only need to purchase some baking equipment. For the purchase of whisks, decorations, mats for drying mastic decorations, tools for working with mastic, plungers, molds for decorations, baking paper, a turntable and some other “necessities”, you will spend up to 30,000 rubles at most.

Opportunity to work from home

Own kitchen is quite enough for making masterpieces, for trying your hand, finding buyers, preparing the first advertising samples of products.

Niche unemployment

Baking homemade cakes attracts many mothers on maternity leave and those who are temporarily out of work, but not everyone manages to turn their pastry hobby into profitable business.

A hobby will bring money if you treat it with a businesslike attitude.

Take your business seriously, create an advertisement for yourself, direct your creativity in the right direction and you are guaranteed success.

What about competition - market analysis

The confectionery market has a number of features that need to be considered:

• short term product sales. A novice entrepreneur needs to work to order and actively establish distribution channels;
• high competition in sales of low-priced products; and low competition among high-priced cakes and other products. 80% of sales in confectionery stores are for sweets with a price of 180-240 rubles;
• a huge selection of Russian raw materials: berries, fruits, nuts.

Your main competitors are large productions and those who, like you, chose homemade cakes to earn money.

Analyze the market in your area of ​​the city, study the experience of competitors, find out where and how they receive orders. Offer interesting recipes, unusual design, tempting cost of products. In order to confidently compete with large confectioneries and the same "houses" like you, you need not only to attract attention, but also to keep it.

At first, you can only rely on friends and colleagues. Holiday at work with your spouse? Bring an original delicious cake and orders from his work colleagues are guaranteed.

How to start a cake business - step by step instructions

A clear concept is the key to the success of any enterprise. Before you start selling your first product, consider a plan of action, decide on the scale of the enterprise, make a list of equipment and materials to be purchased.

Consider each step of starting a business: where to start and what to pay close attention to.

Step 1. Finding a room

If you have a private house, there is a free room or a spacious kitchen, part of which can be used as a mini-shop for baking desserts, then you don’t need to look for anything. If the sales volume does not yet exceed one position per day, the issue of rent is irrelevant, at least until your production becomes crowded in this area.

If you are focused on a large volume of products from the start, already have customers and have start-up capital, feel free to look for a room for rent.

Rent a room in a residential area. When choosing, keep in mind that it will serve as both a pastry shop and a store, so it needs an appropriate layout, interior and location that is convenient for customers.

Step 2. We purchase materials and equipment

Surely baking is your hobby and you already have everything you need to work. But there are still some things you need to buy. In particular, tools for working with mastic, a set of pots, a syringe, a blender, a mixer and various nozzles.

And you will also need flour, sugar, coconut flakes, candied fruit, raisins, food coloring. It is better to buy these components for future use and in large quantities in order to reduce the cost of production. But perishable products - milk, cream, butter - it is better not to buy for the future.

The cost of purchasing equipment from scratch:

Equipment	Quantity	Price (rub.)
Food processor	1	10 000
Bakeware	5	6 000
Confectionery syringe with nozzles	1	1 000
Kitchen scales, measuring bowl	2	1500
Bowls of different sizes	5	3 000
pans	5	5 000
Dough rolling pin and some boards	4	1500
Set of tools for mastic	1	4 000
Knife set + string knife	1	3 000
Whisk, brushes, small tools	10	2 000
Parchment for baking, circles for drying cakes and more.		3 000
Total:		40 000

Step 3. We select personnel

The need for staff will arise when you build up a customer base and receive more than one order per day. In the first couple, you will have enough of your own hands.

If you start to expand your horizons, hire a good confectioner who will replace if necessary and help you increase production. With an increase in the number of orders, your candy store will need a courier to deliver sweets to customers.

When hiring a confectioner, ask to present medical book, give a trial paid task to make sure the culinary skills of a potential employee.

Step 4. Launching a business and looking for clients

Business success depends on the quality and beauty of products, but more on how you present yourself.

Ways to find buyers:

1. Acquaintances, relatives, friends, work colleagues. Use " word of mouth» to the maximum. It will give you the most customers.
2. Advertising your services on forums where young mothers communicate.
3. YouTube. Shoot a video about your favorite recipes, about how another masterpiece is born in your hands, talk about the composition, the naturalness of the ingredients.
4. Ads on trading floors. Be sure to place several photos in them, indicate the price, contact information.
5. Advertising boards on the Internet.

Step 5. Registering a business

You will need to register a business when you develop a good client base. The most convenient form of activity for you is IP. You don't need a lot of paperwork to apply.

Income is taxed under a simplified system, that is, you will have to pay only 6% of total income without deducting expenses or 15% of net profit to the tax office. Having issued an IP, become registered with the Fund social insurance and Pension Fund.

OKVED code 10.71.2 - Manufacture of flour confectionery, cakes and cakes of non-durable storage.

Be prepared for the fact that the premises you rented will be visited by an inspection. It must meet sanitary and fire safety standards.

To help a novice entrepreneur, brief recommendations on the main stages of opening your own mini-confectionery:

Stage	Explanations	Guide to action
Formation and refinement of the working concept	You need not just a good idea, but an innovative idea that has an attractive feature to successfully compete in the market.	Develop custom recognizable designs, specific ingredients, and more.
Accurate calculation of the menu, analysis of the consumables and its optimization	For the basic menu, a large assortment is not needed, it is better when there are few offers, but at the same time they are of high quality at low costs.	Decide on the list of manufactured cakes, bring their recipes to perfection. Make cost calculations for each separately and all in total, think about how to reduce the cost.
Creation of a recognizable brand and development marketing plan	Promote your products more actively than competitors, reinforcing this high quality service.	Promote products on social networks, attract specialists.
Acquisition of tools and equipment for production	Make a list of basic tools and minor accessories that will make the job easier, but their acquisition is not a priority.	With such an analysis, you will avoid unnecessary expenses at the start.
Organization of the workspace and place	In this work, it is extremely important to comply with hygiene standards and comfortable conditions labor.	Keep your clothes, hands, workplace clean.

How to advertise your products

Consider a few effective ways attracting buyers.

Through social networks

Post not only photos, but also videos of the cooking process. This will confirm your authorship of the photos and clearly demonstrate the confectionery skill.

One of the “divorce” schemes: a client leaves an order in your public. While you are offline, a scammer will answer for you, asking you to pay for the order. He will send false details to the client and, having received the money, will disappear.

With flyers or business cards

Even if you work alone in your own kitchen, you need business cards. Give them to your customers with every order. This is how you increase your customer base.

Flyers- another effective printed form advertising. Post them up and share them with your friends. Take the piece to the nearest supermarket, to the locker, to the place where the purchases are stored, and to other places you frequent.

Advertising is the engine of commerce, and this also works with cakes.

Through newspaper ads

Place ads in the top-selling classifieds newspapers as well as freebies printed publications that are handed out on the streets. Advertising in them is not expensive, but adds buyers.

With your own website

Own website is one of best practices promoting your services. Post photos, videos, descriptions of new recipes, your thoughts on the topic of cooking, confectionery.

If you yourself do not understand the creation and promotion of the site, ask for help from friends or go through a simple training. There is plenty of information on the Internet on this subject.

A useful video from the cake sales webinar on how to take product photos, how to make a portfolio, how to attract a buyer:

Useful tips for those who want to make homemade cakes to order

Here are a few useful tips from those who have been successful in this field.

The serving of even the most delicious and spectacular dessert is spoiled by a simple cardboard or plastic box in which it is packed. Pick up interesting options packaging for their sweets.

Order the package, which indicates the date of manufacture, the composition of the treat, your contact phone number. The design of the box is an original way to stand out from the competition, as well as convey the necessary and important information to the buyer.

The most main mistake novice confectioners working at home - reassessment of their strengths. It especially concerns mothers on maternity leave who have chosen this business as a part-time job.

Even if you are determined to turn your hobby into a profitable business and are ready to work hard alone, still find yourself an assistant who will replace you if necessary and help you quickly and efficiently complete orders when their number increases.

Don't limit yourself to baking fondant-decorated birthday cakes. Offer your customers cakes, cupcakes, muffins, macaroons, cheesecakes, rolls, pies, small cakes. Bet on low-calorie and diet recipes.

The wider your range, the larger audience you will be interested in. Advertise all kinds of baked goods that you are great at. Place a photo on your website or social media accounts, sign the name, composition of products and indicate the cost.

Business planning is the first step to success. The more clearly you present your goals, the sooner you will succeed. A business plan is insurance against unnecessary expenses and annoying mistakes. When making a plan, describe each stage of production, from the selection of baking recipes to the delivery of the finished order to the customer.

Planning also reflects the financial part of the work: the cost of purchasing materials and the necessary equipment, advertising, packaging and expected profit.

Make up calendar plan production. Referring to it, you will evaluate the correctness and effectiveness of your actions.

Set clear goals for yourself, for example, earn 15,000 rubles in the first month or sell 5-6 cakes a week, and systematically move towards your goal.

A video about how the pastry hobby grew into profitable business:

https://website/

Hi girls! I have a question right now. Love cakes? Silly question, I know. Sweets are the biggest weakness, and not only ours, but also our men. Indeed, according to statistics, 87% of men and only 46% of women have a sweet tooth! Do you want to learn how to bake cakes to order or for yourself?

From this article you will learn:

It's not as scary as it seems at first glance. I once learned, and you can! No matter how trite my words sound, but the main thing in this matter is desire and diligence. Talent is by no means a key condition for success, but just a natural inclination that needs to be constantly developed.

Why do I need it?

Baking is a good source of income. Now every second family orders cakes from home confectioners for children's and adult holidays, for weekends, and for no reason to indulge. So the good craftswomen are doing well.

Not ready to do business - just please yourself and your family. Imagine how surprised your guests will be when you offer to drink tea not with store-bought cakes, but with an amazing home-made dessert!

In general, everything related to cooking and household in our blood. Just don't give up. There is no need for these conversations about the fact that in the modern rhythm of life it is easier to order a ready-made cake and not take a steam bath.

My friend Oksana is a convinced careerist. She works day and night, she made herself, she is so self-sufficient that she divorced her husband, she simply does not need him! How much she doesn’t like doing housework, but no, no, and she will ask me for a recipe for a good pie or bake a cake.

Even adherents of proper nutrition, vegetarians and raw foodists make cakes according to their own special recipes. Because it's in our blood! You can't fool nature.

I'm ready! Where to begin?

First, take a hard look at your skills. Based on them, choose the best plan for further action.

1. Zero level - you have never approached the oven at all, and you don’t even know where it is. You don’t keep flour at home, and you can’t imagine what a baking dish should be.
2. So-so culinary - you made charlotte twice, but once you had to throw it away. Somehow I found a simple recipe for cupcakes on the Internet, my husband praised, but in general they were harsh.
3. The beginning of a career - you bake cakes on holidays, and making them brings you pleasure. There are a couple of proven recipes. It turns out very tasty. But lack of experience. There are problems with the decor, and some of them look crooked. Yes, and already tired, I want something new, unusual.

What category do you belong to?

If to the first, then your case is the simplest! How are you Blank sheet. And here the main thing is not to spoil your impressions of baking, not to be scared. Therefore, I definitely recommend contacting a trusted confectionery school and starting to study under the strict guidance of a teacher and curators.

The second case is also from the category of simple ones. You just need to find good workshops online or live. Take a few lessons and things will run skipping.

And the most difficult case is the third one. You picked up the tops, it seems that you already know everything, why study something? Now I’ll quickly watch the video on the Internet and there will be a new cake.

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No, it's not like that. Confectionery art is a whole science. Previously, they studied at vocational schools to become confectioners. Now this is mainly done by specialized schools. But there is only one meaning - this is a profession, the intricacies of which you need to delve into, deepen and constantly learn something new.

It seems that I’m throwing food into the mixer bowl, vzhik, pour it into molds and into the oven. No, my dears. All this is only done on Instagram by bloggers. But in fact, you need to study the technology of confectionery production, know the chemistry and physics of processes in order to understand what will react with what and how, which form is better to take for a cake, and which one for mousse so that nothing sticks, etc.

Equipment and fixtures

Well, you found a suitable recipe on the Internet or bought a good course. I want to start brewing as soon as possible. But let's check if you have everything you need in the kitchen?

Now in stores there is just a crazy choice of all kinds of equipment, and smiling sales assistants will surely tell you that you will die of starvation without a planetary mixer, a multi-cooker-steamer-pressure cooker with built-in Wi-Fi and expensive dishes from a reliable German manufacturer. Don't be fooled by ads!
Of course, all these devices can make your life easier, but also turn your kitchen into a warehouse of unnecessary equipment and empty your wallet.

In order to bake almost any cake at home, a beginner will need a minimum:

1. any serviceable oven;
2. conventional mixer,
3. egg beater,
4. large bowl for kneading dough
5. form for cooking,
6. the right attitude.

Everything else can be purchased gradually as needed. Over time, you will have experience, and you will understand what is really needed and what is not.

For example, it took me several months to adjust to an old gas oven. But when I changed it to electric, all the recipes began to turn out the first time. Convection, electronic programmer and temperature control do their job.

I do not bake cakes on an industrial scale, so a simple mixer with 4 speeds is enough for me. But I have several convenient bowls. Plastic and glass with a rounded bottom, bigger and smaller, so that you can mix the dough and several creams at once. I always keep a couple of silicone spatulas on hand, which are so easy to collect leftover food from the walls of the dishes.

I have so many baking molds that my mom always persuades me to throw out half of them. There was a time, I bought everything in a row - glass, ceramic, silicone, aluminum, expensive Italian and cheap Chinese. In part, my mother was right. because most often I use a detachable round metal mold or a ring. in the ring it is also very convenient to collect cakes. then they turn out to be very neat and alignment takes much less time and cream.

I also purchased a turntable and three spatulas for assembly. I apply them according to the situation - I apply cream with a triangular one, smooth the upper part of the cake with a long rectangular one, and go through the sides with a square one. So this step was very easy.

How about products?

It is worth thinking in advance not only about the technical side of the issue, but also about the ingredients. It is better to buy everything you need in advance. Of course, most of the products can be bought at any store close to home. But if you are going to do everything professionally to the maximum, then you will have to look for something in specialized pastry shops or on the Internet.

And before you rush to cook, carefully read the recipe. Do not ignore food temperature recommendations. Sometimes it's better to take the eggs out of the fridge ahead of time, because whites are much easier to beat at room temperature. And cream, on the contrary, is better to keep in the cold for at least a day. then the cream from them will come out very dense and stable.

Decoration and decor

The cake is baked and assembled. Let's move on to the fun part - decorating! It's a very creative process that I always look forward to. Usually I still don’t know what kind of biscuit I will bake and what I will put in the filling, but the image of the finished cake is already ripening in my head. What will it be like outside? White, pink, colorful? Will I cover it with mastic or cover it with ganache? Or maybe it will be in the shape of a heart or with figures of cartoon characters, as children love it?

It's great that you can fantasize about any topic and easily bring everything to life. If you really try, you can learn how to make unrealistically beautiful cakes. For beginners, I recommend a simple one:

1. Fruits/sweets. This is the most relevant way to decorate desserts. I threw pieces of fruit and berries on top - that's it! And most importantly, it always looks fashionable and fresh, does not oblige you to anything. Instead of berries, you can use ready-made sweets - marshmallows, small meringues, pieces of chocolate, cookies, M & m's, Raffaello, marmalade and all kinds of confectionery toppings. Such a cake will have both a children's table and an adult. And if you put a mini-bottle of alcohol on top, you get a great birthday present for a man. Any topper or candle will do here.
2. Printing on sugar or wafer sheet. Also a no-frills option. Even I have several places in Murom where you can print any picture on a special confectionery printer. In big cities, this will not be a problem. In online stores, I often see ready-made pictures. All you have to do is choose the right size and order home delivery. Previously, such pictures were sculpted on the surface of the cake. Now many of them are cut out and attached vertically. The cake becomes dynamic, alive.
3. Cream roses and swirls. You are wrong to think that this is a relic of the past. just choose a modern nozzle for a pastry bag and practice a little. See how modern confectioners play this theme cool.
4. For wedding cakes, real flowers are often used instead of cream ones. Of course, they look more tender and fresh, create a unique atmosphere of celebration. Decorating them is very easy. Nature has created this beauty for you.

A novice confectioner should always remember that you should not overdo it with the design. A cake with a simple glazed inscription "Happy Birthday" will look much neater. It is better to put a couple of cherries than to pour everything at once.

Modern Cakes

The decor options that I brought have become almost classics. But the confectionery industry is developing rapidly, something new is constantly appearing.

The real sensation is this. They broke into our refrigerators and thoughts a couple of years ago and still have not lost their relevance. This is a huge field for experiments with tastes and textures. Add some exotic taste - and a new dessert is ready!

In addition, these cakes require a minimum of decor. For example, “three chocolates” is good on its own. You add any dye to the mousse, a strawberry on top, look at it and smile. You can slightly freeze and top with glaze - regular or mirror - to your taste.

Has anyone gotten bored? What if I told you about the desserts that have practically replaced the classic cakes from the top of the most ordered sweets? Yes! And there are many.

In the first place here are cupcakes - either cupcakes or cakes. Inside, you can hide any filling, berries, nuts, and “put on” a voluminous cream cap on top. Their charm is in the simplicity of preparation, the minimum cost of everything in general - time, money, utensils. Just think, you don't need a knife or a plate to serve your guests a cupcake. Bake them in paper molds and forget about the long dishwashing.

And here is another portioned dessert - trifles. They are served in disposable transparent cups or any glassware. The idea for their preparation can be taken from any cake - even from red velvet, even from Snickers, even from Napoleon. Lay layers of cakes, cream, fillings, berries or fruits in a mold and get absolutely the new kind dessert that everyone will love.

Well, my absolute favorite is ! 20 minutes of free time, 500 rubles for groceries, and as a result, the most popular dessert of all coffee shops and restaurants.

We make to order

We smoothly approached the topic of baking to order. It's not just like that. In fact, many come to this. If you love baking and are good at it, why not turn your hobby into a source of income?

Mostly women think that it is difficult, you need to invest a lot at the initial stage. But look around? You are not running a factory, but a small home bakery. You probably already have all essential tool and the technique that I wrote about at the beginning of the article. You use several proven recipes. There is always a couple of glasses of flour, eggs and butter. What is missing in this scheme?

That's right, customers! But if you start baking regularly, they will appear on their own. First, relatives will be asked to bake a cake for a family celebration, then a girlfriend, and then word of mouth will start working. At the initial stage, it is important for you to fill your hand and earn a reputation. Therefore, housewives often sell their first cakes at cost. My colleague just gave her clients a list of what they needed.

It is important not to forget to take pictures of all your work, collect feedback to create a portfolio, start maintaining a page on the social network, and then you can start advertising.

Where to learn everything? Choosing courses.

I think a lot of people are in a mess right now. How to organize everything, put it on the shelves, so that everything works out? We need some kind of system in education, step-by-step instruction whether. Do you think there is one? You can search for answers to your questions on the Internet for a long time, shovel a bunch of information. Or you can save time and go to confectioner courses.

LEARN MORE ABOUT THE COURSE!

I would conditionally divide all courses into two types - live and online.

The living have one big advantage - you can feel everything with your hands. You cook side by side with the pros, ask questions, supervise the process and at the end taste the finished cake or even take it home with you.

But the disadvantages of this method of teaching, in my opinion, cover all the advantages.

First, you need to have a lot of time and be relatively free. Not everyone will be able to go somewhere after work or on the weekend. For mothers of small children, this option is unlikely to suit.

Second, the prices are outrageous. The cost of your training includes the cost of products, inventory, studio rental, payment utility bills, salaries of teachers and organizers, not to mention advertising and other little things that you don’t feel, but they are.

Thirdly, you will study in a group of 10 to 20 people. Think back to school and lab work. Someone understood, someone did not understand, someone asks questions, and someone is shy. And you will come home, and in general, half of what you have covered will fly out of your head.

Often online schools carry out free master classes as a presentation. On them you will cook together with the confectioner live. As a rule, recipes are selected simple so that the cooking process does not stretch over time. In such classes, you will appreciate the quality of distance learning.

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Video lessons

Full-fledged cakes are usually not prepared online. Lessons are videotaped and edited. At the same time, you see all the stages of preparation, on complex and important points special emphasis is placed.

From the video, you can immediately start cooking. After all, it is easy to rewind or pause it at any time.

If you are looking for a trusted online school, then I advise the school of home pastry chef " ProfiTrolls».

There are courses here different levels complexity, and prices are below average. It is wonderful that each student is assigned a personal curator who will answer all questions and give practical advice at any time. So, no general chats for you and a bunch of unanswered questions. The curator, like a guardian angel, is always in touch in the messenger.

You can try your hand at a free master class tomorrow. Register via the link and start making your dreams come true! You will not only learn how to bake, but also quickly understand how to get to the first sale.

And I wonder what kind of cake would you like to cook right now? Do you have a favorite or who really wants to learn how to bake?

Thanks in advance for your comments! Wait for new articles on the confectionery theme, coming soon!

Any family or corporate celebration without a cake is considered incomplete. It's a tradition, there's no getting away from it. But it is also an idea for a great business, if "hands grow from where it is needed." Let's figure it out. Let's start with who this business is for - cakes to order.

Do not think that you absolutely need to understand cooking. This is a desirable quality, but not required at all. The fact is that to start any business you need " start-up capital". One will have talent, the other can invest money and organizational skills in the production of cakes. But both need to understand where to start.

How to start baking custom cakes

The first step, as any marketer will tell you, is selecting a team. Let's say you yourself are very good at baking and decorating your products. This means that your small team will for the time being consist of one person - yourself. To let the world know about your talents, you need to prepare promotional materials. For this you will have to work hard. You need to prepare a whole catalog of photos of your own products.

The business "cakes to order" will have to start with " charity event". And where else will you put dozens of products that you will need for the first photos? It is recommended to turn this preparation into a kind of advertising. Prepared masterpieces can be presented potential buyers which you can easily find at school, kindergarten, at work of the husband and so on. People will see your talent and at the same time hold a tasting. The first clients will be provided to you.

Advertising

Next, you will need to develop. Customer acquisition can be expanded by searching for ads on the Internet or by publishing your own. Be sure to use photos, distributing them by “topic”. That is, make separate texts for children's cakes, holiday, anniversary and other products. This will expand your audience. stakeholders. In addition, you will demonstrate the versatility of your skills.

Feel free to choose epithets to describe your masterpieces. The business of "cakes to order" is a very delicate sphere. Firstly, the product can be sold in a specific, well-defined territory (it is not profitable to transport it to another city). Secondly, you may have competitors. Most likely, you will also find their advertising on the network. Therefore, colorful photographs should be accompanied by colorful descriptions. If you do not have a literary talent, then "delicious advertising" can be ordered from an experienced copywriter.

Organization of the first production

Naturally, at first there will be few orders. For their implementation, the area of ​​\u200b\u200btheir own kitchen is enough. Of course, it makes sense to find a comfortable room in advance. Just renting it until you know if the cake-to-order business is right for you is not recommended. Spend money, but there will be a little profit.

If you initially assigned yourself to the role of manager, then the first orders can be made in the kitchen of your “chef”. Shipping will have to be handled on your own. Although this issue is resolved individually with each client. Someone can call in for an order. Feel free to ask about what is more convenient.

Procurement of products

Baking cakes is a rather expensive and material-intensive process. In order to master a wide "menu", you need a variety of products, decorations.

Do not forget that some of the products will have to be sent to the buyer in their own dishes. It will be necessary to purchase a variety of various products and materials.

Naturally, you will have to think about special equipment. Nobody whips creams or biscuits by hand anymore. For this, specialized devices have been invented.

You need to make sure that your equipment is reliable, powerful, and does not fail at the most crucial moment. Products can be stored at home for the time being. Moreover, for the most part confectionery production fresh are used. Therefore, they will have to be replenished daily.

Cake Making Business Plan

When you have approximately imagined how and what you will do, proceed to boring calculations. This must be done before the first sale. The fact is that you must know exactly how much a particular product costs. For this, a calculation is made. Enterprises strictly calculate how much one kilogram of a particular product costs.

Do not forget that other costs, in addition to products, must be included in the calculation. These include electricity, water, and most importantly - labor, that is, wage. Let at first you will not receive it, but it must be included in the price of the product. In addition, you need to calculate the cost of boxes, stickers and other design. You can order them in the nearest topography.

Naturally, the total figure will greatly depend on the region. But it can be assumed on average that you will need about one hundred and eighty thousand rubles for products, six thousand for advertising and design. It should be noted that profit is included in the calculations - at least twenty-five percent. Otherwise, the "company" will burn out.

How to win in the competition

In order to overtake "colleagues" in business from the start, it is recommended to immediately think over the "highlights" of your products. To do this, you should wander around the pastry shops and study the assortment. The client can be attracted by originality and specificity. So, every time before the official holidays, offer people new ideas for cakes.

For men, it is worth coming up with something grandiose. Please note that the stronger sex loves scope and volume. This woman will be tempted by miniature cakes with small details (protects her figure). An ordinary man will look at a three-tiered masterpiece,
embellished with large appliqués. This is, so to speak, a "classic of the genre."

It makes sense to work on a children's theme. You understand that parents buy sweets for their offspring with great pleasure. Therefore, it is advisable to come up with a cartoon, fabulous and other decor for your products.

* Calculations use average data for Russia

30 000₽

Starting investments

200 - 300%

Product markup

1 month

Payback period

From 10 000 rub.

A home business on cakes is a great business idea for moms on maternity leave, as well as everyone who loves to cook beautifully and tasty. In this article, we decided to answer the main questions of beginner cake makers and give them an incentive to act.

In other words, for those people who really want to learn something, there is no shortage of information. All bakers “from God” were once mere mortals. You can master all the wisdom in baking cakes for free and on your own only if you have the desire and ability to self-organize. It is best if you conduct the first experiments on your home, slowly and step by step honing your skills. Do not rush to immediately sell without really learning anything. So that later you don’t blush in front of people and discourage yourself from moving on. Break more firewood, but let no one except the closest people know about it. Oh yeah, don't forget to take pictures of successful attempts. They will come in handy for your portfolio.

Cost price. How to calculate the price of a cake

To bake cakes to order, you do not have to draw up a business plan according to generally accepted canons and standards. It will be enough to learn how to calculate the cost of cakes and set a margin that will allow you to extract the desired profit. In simple terms, the cost of a cake is the cost of all the ingredients included in it + the price of packaging and other Supplies. To calculate the cost, you will need to know the number of ingredients. The inconvenience is that you will need to transfer many ingredients from teaspoons, tablespoons and faceted glasses to grams and kilograms. To make calculations easier, keep translation tables close by, like this one:

There are a lot of similar tables on the Internet, translation into weight measures can be found for any product. An easier option is to purchase a kitchen scale. The only thing is, if you are weighing something that cannot be weighed without dishes, do not forget to subtract the weight of the dishes from the resulting figure. Also note that the weight of the finished cake will always differ from the weight of its ingredients, as shrinkage occurs during baking.

How much do you charge for your cakes? Experienced cake makers advise boldly multiplying the cost by 2-3 times (markup 200-300%). That is, if the cost of a conditional cake is 1000 rubles, then the price of 2000-3000 rubles is normal. Remember that the cake includes not only the ingredients, but also the light, gas, water spent on its preparation, and most importantly, your time and your work, which should also be rewarded. The second criterion when setting the price is the price of competitors. The price should not be higher than other cake makers.

How to calculate profit? What do you want? 30 thousand rubles a month? Then you need to sell 15 conditional cakes with a cost of 1000 rubles at a price of 3000 rubles. 50 thousand rubles? Then you need to sell exactly the same 25 cakes. It's elementary math Primary School. Of course, all cakes will be of different sizes, weights, and costs, but sketch rough plan- it's a simple matter. As a rule, most often private traders order cakes weighing 2 kg or more. You can't earn much in the production of cakes and mini-cakes.

Competition. What kind of cake to surprise the sophisticated

"Households". They “sit at home in their kitchen and try to bake to order”.... “They don’t have a health book, they don’t have special equipment.” This is “lack of any control over the production process” ... Some seasoned confectioners, whose interviews can be found on the net, in their own words can demotivate you. But try to react less to them. Despite the huge competition, anyone can stand out with their confectionery and make money on it. He is not even very versed in catering, does not know the norms of SanPiN and does not have a network of pastry shops behind him. To figure out how to stand out, you need to do two things. The first is to see what offers are available in your city. The second is to see what offers are not available in your city yet. You should pay attention not to the assortment of large confectioneries (although knowing their cakes and prices will not hurt either), but to what private traders offer. The best way to search is through social networks. A simple query with the word "cakes" and the name of your city will give you a lot of food for thought. For example, the query “Moscow cakes” on the Vkontakte social network gives 1838 answers, “Krasnodar cakes” - 414 answers, and even “Pyatigorsk cakes” - 34.

But do not rush to despair of such a beating! Probably half of these groups are dead. Their number well illustrates the number of failed attempts to start a business. See what quality is offered in the largest and most active groups: this is what you should strive for. Here, at the same time, you can see the methods of doing business on social networks, but more on that later. Please note that no one offers ordinary Napoleons and sour cream to order. Most often, these are all kinds of children's and wedding cakes: romantic and funny, bright and stylish. A huge number of stories. Someone makes chocolate portraits, someone sculpts confectionery trees, someone produces edible Disney cartoons ...

Ready-made ideas for your business

No matter how unfortunate it is for you, but all the ideas for cakes have already been invented. On the one hand, this is good - there are many examples for inspiration. good selection with 300 ideas for decorating cakes from the 1000 ideas portal. On the other hand, you can't invent anything radically new. If you don't believe me, try this experiment. Go to any Internet search engine in the pictures section. Type the phrase "cake in the form of ..." and then substitute any words that come to your mind: "piano", "iron", "elephant" and so on. Whatever request you make, all the cakes have already been invented by someone. Moreover, the features of the cake business are such that the client himself sometimes acts as the main creative inventor, sending you a photo of some cake in the form of a cap or a pink laptop with a request to bake exactly the same and no other. Here we are gradually approaching the fact that the very idea does not in any way guarantee you 100% success without a lack of skill, a willingness to take on any order and, of course, without the right approach to promotion.

Promotion. How to advertise yourself for free

After you get your hand on cooking cakes for your family, start moving on to acquaintances and friends. Surely by this time recipes and photos that you are not ashamed to show will appear in your portfolio. Be sure to create a group or page on Vkontakte, Odnoklassniki and Instagram and try to fill them out regularly, keep active, invite friends. You can publish not only your own photo reports, but also photos of cakes from other masters, inspiring ideas. Try to lead communities not too banal - people like a lively approach, lively emotions, watching the process. Remember that the main thing is your customers, so set up phone notifications for incoming messages, try to respond to orders as quickly as possible. Over time, you will realize that social networks can be your launching pad for much more. Many cake makers through social networks are beginning to gather an audience for their own master classes, hold promotions with free tasting, upload educational videos, and hold contests with reposts. Remember that in the name of your accounts you must definitely use the word “cakes”, “cakes to order” and so on, so that you are sure to be found when searching.

Pay close attention to the Instagram page. Up to 80% of your customers are likely to come from there. Food photography is one of the most common types of blogging on this social network. Learn the basic principles of food photography. Consider examples of the best pastry art Instagram accounts. As a rule, photos of food with a natural light source are successful. In the light of lamps, any food looks plastic and unattractive. The composition of the frame, angle, background are also very important. Here is a good article on how to properly sell food through Instagram, from which you can get some useful ideas. Also, take a good look at the tips for designing Instagram profiles - a lot of articles have been written on this topic.

Many decide that the most important thing in starting a cake home business is to create your website. And it is desirable that the design of the site looks richer and more expensive. But this step should be taken only after considering the consequences well. Otherwise, there is a risk of getting what the majority gets - a lot of money spent, a slanting-crooked page that Yandex and Google bypass (and therefore your customers don’t see), periodic blocking and a whole set of hitherto unfamiliar technical problems, that distract you from your main occupation.

Ready-made ideas for your business

Secondly, in the psychology of people, a site is something more than just a set of pictures. This is your official representation, a kind of administration, the demand from which is increased. The site, as a rule, is launched by those stores that have already acquired their own identity and somehow stand out from competitors, have well-established mechanisms for interacting with the client. Now imagine that instead of the image of a pastry shop with hundreds of delicious cakes and a designer interior style, the customer comes to your house for an order and sees stained old wallpaper and you pulling a cake from the balcony in slippers. It is unlikely that his expectations will be justified.

If you already have something to brag about, then another matter. Then you have to create a website, which must contain a catalog of your products, current prices, an individual order form, and contacts. When you have something to be proud of, you can add elements of status,

publish the faces of satisfied customers, their wonderful reviews of their work, and so on. In the meantime - gain experience, collect photos of your creations, reviews of those who have tried them, develop, but don't start a website.

Underwater rocks. You are hard, the share of the cake maker

Baking cakes is not without a fly in the ointment. The most common complaint of those who have started working to order is physical fatigue. Many women admit that they overestimated their strength. Fulfillment of orders with the parallel upbringing of the child becomes a burden for them. You have to spend the whole day on your feet near the oven and stove, while taking your son or daughter to the kindergarten or to sections and circles. Legs begin to hurt, nerves fail, patience bursts.

And it also happens that demand has gone, orders have gone, and not only there is no time to fulfill them, but also knowledge, it turns out, is somehow not enough. Orders are filled in a hurry at night, and a person suddenly finds himself spending several hours leveling a cake, which he could do much faster if he just knew how. Tortodel suddenly discovers that there is no time to study, and there is not much time. Cakes come out slanting, and the client is dissatisfied with the result. Time is generally a headache for everyone who makes cakes. For example, large cakes from 3-6 kg give more revenue, but it is better to take orders for them in advance, because there is a risk of not meeting the deadline. And the deadline here is strict: after the holiday, no one needs the cake.

Many mistakes are made when communicating with clients. For example, many cake makers forget to discuss return conditions with the client, when the customer, having already eaten the cake, says that he did not like the cake and wants to return the money. Even if your business is not registered, you should not forget about basic hygiene: cleaning nails, hands, teeth, and so on. Wear gloves, meet the customer in a cap or with collected hair, keep the kitchen, apartment and bathrooms clean, where the client can go, taking your finished order. Avoid situations where pets roam freely near orders. The client may be put off by this.

Another pitfall is scammers. Unfortunately, your activity on social networks will certainly not go unnoticed. One way to get divorced is this. A client enters your group and leaves an order on your wall. While you are not online, a scammer immediately answers the customer on your behalf in private messages - he names the price of the cake and “negotiates” the price. Details are sent to the client, he pays an advance payment, the scammer immediately disappears. Then dissatisfied customer writes in all publics that your community scammed him for money, and you are a scammer. warn potential clients about such cases and clearly indicate who exactly you need to contact to complete the order. Also, never forget to watermark your photos so they don't get stolen.

IP opening. A little about the fears of “torto-makers”

One of the debatable questions among beginner cake makers is whether or not it is worth opening your own IP, officially registering a business and paying taxes to the state? From a legal point of view, of course, this is necessary. But in practice, when starting a cake business at home, most home bakers turn a blind eye to the formalities. Until a decent customer base has been built up and there is no stable sales volume, no one usually bothers with registration. For such a business in the format of a part-time job, this is not profitable: you need to pay taxes and pay for yourself the mandatory insurance premiums(in 2019 this is a one-time payment per year in the amount of 29354 rubles). Of course, one can easily succumb to fears while reading legal advice. Up to the point that, for example, you can be imprisoned for five years, or, for example, fined 500 thousand rubles. But it is not so.

Why? Firstly, serious liability arises for tax evasion on an especially large scale, and it is rather difficult to prove this. Here it is necessary that the employee law enforcement made a test purchase for a large amount or proved that you received large incomes. And secondly, excuse me for being so direct, nobody needs you with your cakes. You can verify this if you open any news aggregator and see exactly who is being fined for illegal entrepreneurial activity according to article 171. As a rule, these are alcohol sellers, spontaneous street hawkers, or sellers of counterfeit antifreeze from the garage. Sometimes raids are organized along the embankments and parks, from where they drive any illegal trade of an unsightly appearance, flea markets, or, for example, hookah workers who sell hookahs from the floor. In a word, trouble awaits those who either sell "opium for the people" or simply an eyesore to the authorities.

Here .

It’s worth thinking about a more serious business if you, at least, bought an additional refrigerator, hired “extra hands” and experience acute crowding in the room, which clearly does not correspond to the level of your ambitions and income. Then you can already open an individual entrepreneur, look for a room for your own outlet or a mini-workshop, purchase new equipment, expand the sales market. The ideal option is to combine streaming production with the production of products to order. Products can also be sold to coffee shops, cafes and supermarkets. But remember that even a tiny production will require investments in the amount of 500 thousand rubles.

This business is not a business, but "self-employment". When considering it, I would pay attention to 5 main aspects:

1. Quality problems. You need to be very sensitive to the source material! If the recipe says "animal oil", then it must be a good quality oil. After all, not always "animal oil" - "animal". At dairy plants, other products, mainly of plant origin, are added to it to reduce costs (coconut and palm oil at best). And so in everything! At the same time, it must be understood that a strict approach to the quality of feedstock has reverse side medals - an increase in the cost of the finished product. Balancing it is almost impossible. From low-quality raw materials, it is difficult to make a product that will be bought a second time.

2. On home equipment, it is impossible to reach ... conditionally "industrial volumes" of production, in other words, to a decent income. That's what industrial equipment is for.

3. Sales is always a delicate and complex matter, and the number of "orders" will be "jump" in nature, and a constant client base created over the years. Therefore ... maybe it makes sense to add something different with elements of meat to the sweet? Scientifically, this is called "diversifying the assortment."

4. When designing this business, special attention should be paid to the problems of "transportation" finished products. Sometimes it's costly, sometimes it's not.

5. And the last, the so-called "illegal business". In fact, it is desirable to do everything in order not to fall under the "radar of the state", but, alas, this is impossible. It must be borne in mind that such activities are of little interest to the fiscal authorities and are difficult to prove, but ... one must always be on the alert. It is necessary to consult with a lawyer in advance how exactly to answer questions if the situation turns out to be unfavorable. If our state were a little smarter, in its legislative part and not only, such a problem would not arise. In the meantime, we have ... Friends - everything, the rest - the law!

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