Josh kaufman himself mba download fb2. How to have time to do everything and not go crazy: everything has its time. Work on yourself

28.10.2019

Josh Kaufman

Himself MBA

100% self-education

Dedicated to the millions of entrepreneurs around the world who make life better to the best of their ability

From a publishing partner

My grandparents were real businessmen in those distant pre-war, military and post-war years. They were peasants and did not know the word "business". Their education consisted of two levels: elementary school (the ability to read, write) and then - the school of life.

business game

Terms:

At the age of 20, my grandparents got married. Outside in 1924. "Citizen", devastation. There is no food in the villages. There are private farms where something grows, and that can be taken away. There are almost no cattle (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is a NO. Firstly, there is nowhere (seven in shops), and secondly, there is nothing to eat anyway.

A task:

Survive. Build a farm. Give birth to children.

Now imagine yourself (from the movies) in this setting. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is just under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, Pyaterochka and Building Materials stores, transport, and work in the city. Around civil skirmishes.

The only plus is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.

Very briefly, schematically, I set out a detailed grandmother's story, how everything turned out for them further. The meaning of my presentation is to voice the old-fashioned solution to this business problem.

So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a log house, fix rafters, etc.)

3. Then the stove, under the guidance of a local stove-maker. (Grandfather learned to make stoves.)

4. Next - winter in your house. Grandfather gets a job on the outskirts of the city as a mechanic in a railway depot. ( He begins to read books on his own and study the locomotive. Passes courses and becomes an assistant driver.) There is little money.

5. Then a fire in the village. The house is burning down.

7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives, who were built later, invite grandfather as construction consultant.

8. Then, with a new house, a barn appears in sequence with three zones:

1st zone - workbench, tools, sharpener, lathe, drilling machine, etc., that is, according to Marx - first we create the production of means of production;

2nd zone - energy block: a place for the preparation and storage of firewood and coal;

3rd zone - summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.

9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening) Boat. ( Learned to build a boat) networks. (I learned to knit.) Fishing. Subsidiary farm. Etc.

Grandfather constantly studied the intended direction. I started to implement, continuing to study a new business, adopting experience and reading books. Soon he became a machinist and then an instructor at the training school for the technical staff of the depot. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.

The red thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always in new projects and developments. This gave new knowledge, broadened horizons, introduced to a large number of people and created more and more “mental models” (the concept from this book), as close as possible to the “truth of life”.

And I remembered all this in connection with reading the wonderful book by Josh Kaufman "My Own MBA". Suddenly, in my head, this "village" block of information that was stored in my brain under the index "interesting historical information" "resonated" with what I heard and felt in Kaufman's book.

This clear, very vital and wise book about business turned my mind to the origins, to a key moment. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a stump for a two-room dugout with a view of a swamp, but because one could die of hunger or die from the elements. Therefore, it was not necessary to think for a long time, and it was possible to study only “on the job”.

Current page: 1 (total book has 36 pages) [available reading excerpt: 8 pages]

Josh Kaufman

My own MBA. Self-education 100%

...

Published with permission from Portfolio, a division of Penguine Group Inc.., and Andrew Nurnberg Literary Agency

Copyright © 2010 Worldly Wisdom Ventures LLC.

© Translation into Russian, edition in Russian, design. OOO "Mann, Ivanov and Ferber", 2012

This book is well complemented by:

My first business

James Caan

Startup management

Katherine Kathleen and Jaina Matthews

Let's break away

Cameron Herold

Vocation

Ken Robinson

From a publishing partner

My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word "business". Their education consisted of two levels: elementary school (the ability to read, write) and then - the school of life.

business game

Terms:

At the age of 20, my grandparents got married. Outside in 1924.

"Citizen", devastation. There is no food in the villages. There are private farms where something grows, and that can be taken away. There are almost no cattle (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is a NO. Firstly, there is nowhere (seven in shops), and secondly, there is nothing to eat anyway.

A task:

Survive. Build a farm. Give birth to children.

The only plus is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.

Very briefly, schematically, I set out a detailed grandmother's story, how everything turned out for them further. The meaning of my presentation is to voice the grandfather's solution to this business problem.

So, the sequence of actions:

1. Spend the night - where relatives sheltered.

2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a log house, fix rafters, etc.)

3. Then the stove, under the guidance of a local stove-maker. ( Grandfather learned to make stoves.)

5. Then a fire in the village. The house is burning down.

7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives, who were built later, invite grandfather as construction consultant.

8. Then, with a new house, a barn appears in sequence with three zones:

- 1st zone - workbench, tools, grindstone, lathe, drilling machine, etc., that is, according to Marx - first we create the production of means of production;

- 2nd zone - energy block: a place for the preparation and storage of firewood and coal;

– 3rd zone – summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.

9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening.) Boat. ( Learned to build a boat.) networks. ( Learned to knit.) Fishing. Subsidiary farm. Etc.

And I remembered all this in connection with reading the wonderful book by Josh Kaufman "My own MBA". Suddenly, in my head, this "village" block of information that was stored in my brain under the index "interesting historical information" "resonated" with what I heard and felt in Kaufman's book.

Nothing has changed in modern life. Statistics show that success in the modern world is achieved by purposeful people who show obsession, courage, and fiction. These people take action immediately, learning and adjusting their actions as they go, applying knowledge from different sources, according to the situation, creatively, without turning off common sense.

Successful people they build a business not like a computer game, with the feeling that if suddenly “game over, no”, you can go to the kitchen to drink coffee and think “what else to stir up”. Successful people drive real tanks. And to drive a real tank, you first need to know only four buttons: how to start, how to drive, how to turn and how to stop. And then - years of stubborn independent training, analysis, work with masters of "tank" art and medals for real, but sometimes "you don't understand how" cities were taken.

These are the thoughts that are prompted by reading, I repeat once again, a very clear and practical book “Your own MBA”.

My sincere wishes of creative permanence to the author of the book, low bow to the team of the Mann, Ivanov and Ferber publishing house, which brought this most useful information to the minds of Russian readers, and to all colleagues, present and future. Self-confidence, optimism and faith in self-education!

...

Sincerely,Yuri Prostakov,CEO of I Can Teach,founder and head of the company "Studio Yuri Prostakov"www.i-can-teach.ruwww.i-love-english.ru

Dedicated to the millions of entrepreneurs around the world who make life better to the best of their ability

Another business textbook? As if they were not written enough without you.

Customs officer at Kennedy International Airport after I answered a question about what I do

Life is hard. Especially if you're an idiot.

John Wayne, star of classic American Westerns

Since you are holding this book in your hands, I would venture to guess that you are either about to start your own business or you are looking for a promotion. And most likely, you still have not taken action, because the following reasons are holding you back:

1. Business "angst"(German angst- fear). The belief that you do not understand anything about business and therefore cannot start your own company or take on more responsibility in your current position. It is better to leave everything as it is than to overcome the fear of the unknown.

2. Fear of being incompetent. The idea that business is a complex thing and should be handled by professionals. If you don't have an MBA or a diploma from a prestigious business school, who are you to say, "I know what to do."

3. "Imposter Syndrome." Fear that you will not cope with new tasks and everyone will understand that you are just a liar. But nobody likes them, right?

Dont be upset. Everyone experiences these unfounded fears, and you can quickly get rid of them. To do this, you just need to learn a few simple rules that will change the way you think about how a business works.

If you Self employed, designer, student, programmer, or just a professional who wants to master the basics of entrepreneurship, this book is for you. No matter who you are or what you do, with a new perspective on business, you will no longer waste time fighting your own fears, but devote it to your business.

It is not necessary to know everything

There are wagon and a small cart methods, but there are very few principles. One who has mastered the principles, it costs nothing to choose this or that method. But those who are looking for a method, not paying attention to principles, will have a hard time.

Ralph Emerson, poet and essayist

In the study of any new subject there is an important rule: you don't need to know everything; you just need to understand a few fundamental principles of the field. Once you master them, the process of accumulating knowledge will go much easier, and learning will become more successful.

"My own MBA" - it is a set of fundamental principles for the functioning of any business, with the help of which you can perform your tasks. Once you master them, you will be able to solve the most difficult problems and achieve the most difficult goals with amazing ease.

Over the past five years, I have read a huge number of books on economics and business, interviewed hundreds of professionals, worked in a corporation from the list Fortune 50, repeatedly opened his own business and collected information about various enterprises- from tiny, where everything is done by one person, to multinational ones with a huge staff and billions of dollars in profits. All this time I've been refining collected information and as a result formulated several main principles, which are set forth in this book. Understanding these fundamentals will give you a solid decision-making toolkit. If you are willing to take the time and effort to learn these principles, you will learn:

- how in reality business is running;

- how to open your own business;

- how to force existing business work more efficiently;

– how to use business skills and abilities in order to achieve a personal goal.

You can think of this book as a kind of filter. Instead of soaking up everything written and said about business, it can help you glean from seas information only the most important and focus on what personally will allow you to influence what is happening.

No experience needed

People tend to overestimate the complexity of a business. We are not building rockets - we have chosen one of the simplest professions in the world.

Jack Welch, former CEO of General Electric Corporation

Even if you are a complete beginner, don't worry. Unlike most business manuals, this book does not require any special knowledge or experience. I don't think that I will be read exclusively CEOs large companies making millions of dollars worth of decisions every day. (But even so, this book will still be very useful to them.)

If you have experience in running a business, take my word for my MBA clients around the world: you will find information in this book that is much more valuable and useful than anything that is taught in business schools.

We will look at 256 simple concepts with which you will learn a completely new business way of thinking. After reading the book, you will have a much more correct and clear idea of what a business is and how to run it successfully.

Questions not answers

Education is not the answer to the question. Education teaches one to find answers to all questions.

Bill Ellen, sociologist, educator

The authors of most business textbooks try to give answers: to suggest a method or a solution to a problem. This book is different. She won't give you answers - she'll teach you how to bet questions. Knowledge of the most important principles any business is the first step to making sound business decisions. The more you learn about what questions to ask in a particular case, the faster you will find answers to them and understand what you need to develop your business.

Mental models, not methods

The limits of my language are the limits of my world.

Ludwig Wittgenstein, philosopher

In order to acquire new skills in the field of business, it is not at all necessary to strive to learn everything - it is enough to master the basics. I call key concepts business science mental models. Together, they form a solid system that you can rely on when making decisions.

Mental models are concepts that reflect your understanding of "how it works". Imagine you are driving a car. Here you press the pedal on the right. If your car slows down after that, it will surprise you, right? Because, as everyone knows, the gas pedal is on the right. This "known" is a mental model - a representation of how things work in the real world.

Your brain automatically forms mental models, noticing certain principles in what you do every day. However, the models formed in this way are often not entirely accurate, because the experience of one person, of course, is limited. Education is a way to refine your mental models by assimilating the knowledge and experience that other people accumulate throughout their lives.

For example, many believe that “starting your own business is a very risky step”, “to start your own business, you need to write a detailed business plan and borrow a lot of money” and “business is about connections, not knowledge.” Each of these phrases is a mental model, but none of them is absolutely correct. Adjusting your mental models will help you become more clear about what you are doing right and what is wrong, and as a result, your decisions will be more accurate.

After examining the mental models proposed in this book, many of my clients have realized that their ideas about what is a business and how does it work, are not entirely correct - if they knew this earlier, they would not have to make such efforts at the beginning of the journey and spend precious time to unnecessary fears and worries.

Himself MBA

I am convinced that self-education is true education.

Isaac Asimov, science fiction writer, biochemist

I am often asked if I have an MBA. “No,” I answer, “although I went to business school.”

As a student at the University of Cincinnati, I took part in the Karl Lindner Honors-PLUS program, which was basically an undergraduate MBA course. The program was heavily subsidized, so I had a great opportunity to learn a lot of what they teach in business school without going into debt.

A year later, under the university's "work-study" program, I received a managerial position at Procter & Gamble - one of the 50 most successful companies, according to the magazine Fortune. In 2005, when I was graduating from university, I was offered the position of deputy head of brand management in a division dealing with household chemicals, - holders of MBA diplomas from leading educational institutions were usually invited to this post.

By the beginning of the last semester, I was much more concerned about the future than actually studying. Of course, new job required deep knowledge of business, and all my colleagues probably flaunted diplomas from the best business schools. For a while, I also thought about getting a special education, but then I decided that there was no point in spending a lot of money on a “crust”, which was necessary, in fact, only in order to get a position that I was offered anyway; besides, I would have had enough work even without a bunch of tasks that would have to be done during part-time study.

As I pondered what to do, I remembered the advice of Andy Walter, the first deputy director of Procter & Gamble, to whom I had to report: “If you spend as much time and effort as it would take you to get an MBA, Good work and reinforcing skills, the result will be the same.” (Andy didn't have an MBA, just an electrical engineering degree. Walter is now a world-class IT executive and oversees some of Procter & Gamble's biggest international projects.)

I eventually abandoned the idea of a business school - but not a business education - and sat down with books to complete my "personal" MBA course.

Self-Made Short Accelerated Business Course

Many self-taught students will easily outdo PhDs, masters and bachelors from top universities.

Ludwig von Mises, Austrian economist, author of Human Action

I have always loved books, but before I decided to study business science on my own, I read mostly fiction. My childhood and early youth were spent in New London, a small town in the state of Ohio, whose inhabitants are mainly engaged in agriculture and some produce for their own needs. My mother works in a children's library, my father taught physics to high school students, and then became the director elementary school. So reading played a big role in my life, but business didn't play any.

When I got my first real job, I knew next to nothing about what a business was and how it worked—except, perhaps, that it was the kind of job people go to to get paid. The existence of companies like Procter & Gamble, I had a very vague idea until I applied for a position and stepped into the corporate world.

Working at P&G is a good education in itself. For the first three years, I had to make decisions that involved creating new products, managing the manufacturing process, allocating millions of dollars in marketing costs, and controlling the distribution of products through major retail chains like Walmart, Target, Kroger, and Costco.

As deputy head of brand management, I managed teams of 30-40 employees, as well as contractors and intermediary organizations, all of which had competing projects, plans, and different order of urgency. The stakes were high, and, accordingly, the pressure on me was considerable. Even now, I am amazed at how many thousands of man-hours, millions of dollars and extraordinarily complex technological processes needed to create a regular bottle of dishwashing detergent, which you can buy in any supermarket. Everything from the shape of the bottle to the perfumes is optimized, including the text of the inscriptions on cardboard boxes to deliver goods to stores.

However, at the time, I wasn't just thinking about my job at P&G. The decision to educate myself instead of studying for an MBA program turned from a side project, so to speak, into a slight insanity. Every day I spent hours reading and comprehending business literature, bit by bit accumulating precious knowledge about the laws by which the business world lives.

That summer, after graduating, I did not go on vacation. Instead, I spent whole days at the business bookshelves at the local bookstore, soaking up as much as I could absorb. By September 2005, my official full-time employment at Procter & Gamble, I had read hundreds of books in every subject taught in business schools, as well as those not taught there: psychology, physics, and theory. systems. So on my first day at the company, I was ready to discuss business strategy with the best business school graduates.

As it turned out, self-education served me well - I became a valuable employee, I really did useful thing and received high marks from auditors. However, over time, I realized three important things.

1. In large companies, everything happens slowly. And the most best idea can nip in the bud only because it needs the approval of too many to make it happen.

2. Fixation on career growth hinders quality work. I wanted to do my best to do the real thing and do my best, rather than run around and pitch in for a promotion. But intrigues and the struggle for a place under the sun are an integral part of every working day in a large corporation.

3. The feeling of dissatisfaction leads to complete exhaustion of forces. I thought that daily work would be enjoyable, but instead I felt like I was being driven through the ranks. Soon this shook my health, I began to quarrel with loved ones. The longer I stayed in the corporation, the more I wanted to break out of this world and work for myself, become a private entrepreneur.

Download for free "To Yourself an MBA" in fb2, epub, pdf - Josh Kaufman's book on KnigoPoisk, you can follow the link below.

Without a minimum amount of knowledge from the field of marketing and the concept of the specifics of creating a business, it is impossible to become an outstanding businessman and leader large enterprise. But even studying at prestigious universities does not guarantee the creation of your own successful company. Why is this happening and where to look for the truth? How to create a business without a diploma and with one? These and many other questions will be answered by Josh Kaufman in his book, Your Own MBA.

What is the book "Your own MBA" about?

All newcomers to the business are faced with many questions that not everyone can find answers on their own. How to start building your own business? Where is the best place to get information? How to deal with various crisis situations? Some questions cannot be answered in a student's desk, and even after receiving the legendary MBA degree, not everyone manages to manage huge corporations.

On our site you can download for free “Myself MBA. 100% self-education" for iPad, iPhone, Android and Kindle - without registration and SMS

In the book "Your own MBA" Josh Kaufman will make you look differently at education in universities, business schools, colleges on the one hand and on self-education on the other. According to the author, only the desire of a person and the desire to develop can make a real leader out of an ordinary employee, who will famously manage the company and subordinates. The author does not express the idea of uselessness higher education. On the contrary, Mr. Kaufman tries to explain that this is not the only true way to achieve success and having a diploma is not an indicator of having the necessary knowledge.

What this book teaches “My own MBA. Self-education at 100%?

Josh Kaufman in his book "My Own MBA" shares all his experience and knowledge that will help you maximize your short time Learn the basics of business and marketing.

Guided by the manual of Mr. Kaufman, you:

Get knowledge about the world of commerce and understand how it works;
Learn to manage subordinates, setting them up for productive tasks;
Understand how to act crisis situations and how to solve business problems.

The book does not contain boring theory and incomprehensible terms. It contains only valuable useful information, effective strategies and sensible advice.

Who is the book "Your own MBA" for?

The book "Your own MBA" is suitable for debutants on the business scene, as well as already experienced entrepreneurs. If you are facing difficulties while starting your business, if you intend to make your firm successful, if you are interested in the commercial world and its architectonics, then Josh Kaufman's practical guide is exactly for you.

The book “Myself MBA. 100% self-education" will be useful to everyone who decides to create own business or just prove to yourself and the whole world that self-education "feeds" no worse than a diploma from a prestigious educational institution. It is this idea that the author of the publication, Josh Kaufman, defends, who own example tells the reader about the benefits of self-development and self-education, subject to the desire to work and move forward, destroying the usual comfort zone.

In most cases, people inappropriately spend huge amounts of money on education at universities, business schools and other educational institutions that promise a bright future. But expectations do not always come into contact with reality, and a person is forced to do routine work in an office, of which there are billions around the world, while dreaming of taking the highest step on the social ladder.

JOSH KAUFMAN

In the book “Myself an MBA. 100% self-education” Josh Kaufman helps to look at the role of self-education in a person’s life, which is the best factor for success, from a different perspective. The author in no way expresses the idea of the uselessness of a diploma, on the contrary, Kaufman helps to overestimate his own contribution to the development of himself and proves that this works no worse than educational programs of higher educational institutions and prestigious business schools.

The book will reveal the most effective and successful principles that work in the world of business. Kaufman lays out in an accessible form the basics of the basic disciplines necessary for a successful start in the business arena. In “Myself MBA. 100% self-education” Josh Kaufman does not offer a clear set of tips and rules, but in the process of reading they themselves appear in the reader’s head.

One of the main features of the book “My own MBA. Self-education at 100%” is its accessibility and brevity in presentation. This is not just 500 pages of abstruse and boring theory that is difficult to fit in your head. Kaufman systematized and adapted complex information for the common man to understand. The author offers many options for solving business problems, talks about effective marketing models, helps to understand the psychology of personality. By applying all these tips, you can build your own business much easier and more efficiently.

Download for free the book “Myself MBA. Self-education at 100%"

Read online or download for free “Myself MBA. Self-education at 100%" you can on our website. Start paving the way to a successful future right now with a pep talk from Josh Kaufman. Also on our site you have the opportunity to listen to the audiobook “Myself MBA. Self-education 100%.

The task of someone who has gone into business is to find out what other people lack and find a way to fill this gap. A business will not exist if it has nothing to offer. An enterprise that does not benefit others is called a hobby.

If there are two fields of activity, then it is better to choose the one where there is competition. This means that there are people who are willing to pay money for what you are going to offer, and the biggest risk of being left without a market is reduced to zero. Keep track of what your potential competitors are doing by becoming their buyer. Learn everything about your competitors and create a product that is better than what they offer.

Most of the major automakers test their products by driving through obstacle courses. Software companies like Microsoft and Google are testing new products on employees' computers before launching it to the mass market.

This form of field testing allows you to identify and eliminate product flaws before the buyer sees it. Use your product - The best way improve its quality. Become the most active and demanding consumer of your own product, and all other ways to improve your offer will fade before this one.

Anyone who registers on Facebook brings friends and acquaintances with them. Anyone who liked a YouTube video shares it with other people. This is called autocatalysis (acceleration). If you have an element of autocatalysis in your business, the business will expand faster than you expect.

Marketing

The goal of marketing is to get you noticed. And the best way to get attention is to be uncommon. If you make your offers unique enough to pique the curiosity of potential buyers, it will be much easier for you to grab their attention.

A great metaphor to illustrate this principle is The Purple Cow (based on Seth Godin's book). When only brown cows graze on the field, it's boring. The purple cow does not live up to people's expectations, and it naturally attracts attention and interest.

Marketing is most effective when it focuses on the desired end result. Most car owners don't buy expensive SUVs because they often have to pull off the highway. They buy such cars only because they can feel like brave adventurers. Most women buy $20 a tube of lipstick not just for the color, but because they want to feel beautiful and desirable. It is better for you to inform potential buyers not about the properties of the product, but about its benefits, that is, about what the client will receive by accepting your offer. Make the consumer come to the conclusion: "This is what I need."

If you want to grab someone's attention quickly, share something of value for free. People love to receive gifts. Offers of something free exist because they work: they encourage people to buy a product or service in the future.

If you want buyers to remember who you are and what you offer, you need to grab their attention and hold it for at least a few seconds. A hook is a single phrase that describes the main benefit of your offer. Sometimes the headline acts as a hook, sometimes a short slogan. Once you figure out your hook, start using it right away! Place it on your website, print it on business cards - basically, make it the first message your potential customers see.

Requesting permission to continue communication after providing a free product affects business development. When you give people something of value, ask them if they mind if you continue to communicate with them. Tell them exactly what they'll get email or a phone call) and what will be the value of further communication for them.

Sales

Reciprocity is the strong desire of most people to take action in return as a token of gratitude. However, there is one non-obvious thing: the desire to reciprocate is not always proportional to the volume of the initial gift.

Typically, salespeople start their conversation with a potential customer by doing them a small favor, like offering them a cup of coffee. This may seem like a common courtesy gesture. But it's not. Accepting even a small gift creates a psychological need for reciprocity in the buyer, which shifts the situation in favor of the seller. Potential Buyers Those who accept the gift are more likely to buy the product.

Selling, in essence, is the process of identifying and removing buying barriers - manifestations of insecurity that prevent your potential customers from buying what you have to offer. Your main job as a salesperson is to identify and remove these barriers. In the process of discussing any transaction, standard objections arise:

It's too expensive. People perceive paying for something as a loss, and this makes them resist the deal. If the client understands that the value of your offer far exceeds the asking price, then this objection can be overcome.
It won't work. If the buyer thinks that the offer will not be able to provide him with what he was promised, then he will refuse to buy. Reviews can handle objections.
I can wait. The buyer can trust they don't have problems that need immediate attention The best way to resolve the situation is to focus your efforts on educating the client and helping them imagine what they might be like if they accepted your offer.

People don't like wasting money and taking risks. Risk transfer is a strategy in which the risk associated with a transaction is transferred from the buyer to the seller (offer free shipping and return without any restrictions if the consumer did not like the ordered product). This strategy allows the buyer to get rid of the buying barrier and increase your sales.

Resumption is the process of persuading customers to buy your product again. Resumption is considered easier, faster and effective way increasing business profitability than attracting new customers. Your old customers know you, trust you, and understand the value you can provide. Once every 3-6 months, reach out to "lost" customers with new offers.

Financial management

Four methods to increase company revenue:

Increase the number of clients served. More visitors - more orders. Provided that the value of the average check remains unchanged, you get more money.
Increase the average size of each transaction (increasing the value of the average check). You encourage every customer to buy more from you.
Increase the frequency of transactions per client. You encourage customers to buy more often.
Rise prices. In this case, you will receive more money from each purchase made by the client - this will allow you to earn more, making the same efforts for this.

Price power is the ability to raise supply prices over time. If customers are sensitive to the price of your offer, then you will lose a significant part of them if you increase it. But there are exceptions, such as the luxury trade: customers buy them because they are expensive social signals. These products are considered unique precisely because of their high cost.

Raising the price of designer bags, clothing and watches will make them even more desirable. In other words, you can find the perfect solution through experimentation.

human brain

Fear of loss. The essence of the fear of loss is that people are much more afraid of losing something than gaining something. People think that it would be nice to have your own business, but the fear of loss (the threat of losing a stable job) is stronger than the attractiveness of the opportunity to start your own business.

To overcome the fear of loss, you need to reinterpret this risk and understand that there is nothing terrible in it. Casino visitors do this every day. How do casinos encourage people to play games? They distract people from the loss. Instead of playing for real money, players get chips from the casino and the sense of value disappears. Players lose "fake" money, and the casino gives them "as a reward" free drinks, hotel rooms and other things that alleviate the feeling of loss.

Contrast. Imagine that you need to buy a suit. You go to the store and you see that $3,000 suits hang next to regular $400 suits. Nobody buys them, but they don't need to. Their purpose is completely different. Compared to them, $400 suits don't look that expensive (although the same suit costs $200 in a nearby store).

When presenting your proposal, play on the contrast: you will increase the chances that potential clients agree to your proposal.

Work on yourself

There are four ways to handle any task - complete, delete, transfer, and defer. Completion (completion) of a task is optimal only when you can do everything correctly and efficiently. Deletion is applied if the task is not important. Delegating a task to another person is effective if that person can do it 80% as well as you. Postponement is effective for tasks that do not need to be addressed right now.

Projects are goals that require more than one action. The larger the project, the more difficult these goals are to achieve. To manage it, focus on just one action that needs to be completed to move towards your goal, and you will definitely succeed in completing the entire project.

Priming is a method of conscious programming of the brain in order to highlight certain information in the environment. If you bring to your mind what exactly interests you, it will warn you every time about the presence of the object you need.

Priming can be used to increase reading speed. Before you start reading, determine why you want to read this material and what information you want to find in it, leaf through the book, paying special attention to the table of contents, terms and concepts that seemed important to you. Your brain will automatically filter out material that is secondary to you and focus on what interests you.

Parkinson's law- work fills all the time allotted for it. We schedule our activities based on how much time we have for them, and when the deadline approaches, we resort to preferential choice to get everything done.

How to finish a project very quickly? Answer this question and you will discover various methods or approaches that will speed up the work. If you break your day into ten-minute chunks and put them to good use, you'll be amazed at how much you can get done.

Confirmation bias. The best way to find out if you are right or wrong is to find information that will prove you wrong. Confirmation bias is the tendency to pay attention to what supports your conclusions and not to notice what contradicts them.

We hate to find out that the decision we made turned out to be wrong, so we tend to filter information. The stronger our belief, the more willingly we ignore sources of information that challenge them. That is why politicians do not read interviews of their rivals: they already know that they do not agree with them in their views, why bother?

Unfortunately, the situation, when neither side pays attention to what contradicts its judgments, often turns into a crisis. Intentionally look for information that contradicts your hypothesis.

Working with others

Outsider apathy. When two people are responsible for the same decision, no one is responsible.

Suppose you are busy shopping in a store and the person next to you suddenly becomes ill. If you yell, "Hey, somebody call the ambulance!" Most likely no one will. Each of the visitors to the store will assume: "Probably someone has already called." It is much more effective to single out one person in the crowd, establish eye contact with him and say very clearly: “YOU - CALL AN AMBULANCE!”. Be sure: the person will immediately do it.

The best way to avoid outsider apathy is to make sure that each task has one person responsible for implementation, as well as clear deadlines.

social confirmation. When one person performs a certain action, others take it as a social signal and begin to act in the same way. "Viral" videos and stock market bubbles gain their power through social confirmation - if so many people pay attention to them, it's easy to conclude: "There's something to this!".

Testimonials are an effective form of social proof. Top Reviews not "great", "best", but "I bought the product and was very pleased with the result."

Principles of effective management:

Hire small groups of people from competent professionals (the most effective group is 5-8 people) who can provide the desired result quickly and efficiently.
Clearly state in front of team members what you want final result, explain who is personally responsible for what, and don't forget to update them on how things are going.
Use the golden three: appreciation, courtesy, and respect. This is the best way to make employees feel important.
Create an environment where every team member can work at peak performance on the best hardware.
Shield your team from distractions.
Create an aggressive plan at the end of the project, update it as you go, find the shortest path to complete the work.
Take measurements to understand how well the work is going.

Systems analysis

If you want to improve the system - focus on key indicators efficiency. Measure, analyze:

How quickly does the system create a product?
How many people pay attention to your offer?
How many customers agree to buy what you offer?
How fast can you serve one client?
What is the average life value client?
What is the profit margin?
What is the frequency of product returns or complaints?
Do you have enough money?

Systems Improvement

At any complex system the minimum number of input parameters is responsible for a significant part of the result. This pattern is called the Pareto principle, or the 80/20 rule. In many companies, less than 20% of customers provide more than 80% of revenue.

You can see this principle in various aspects of your life, and it takes many forms. For example, less than 1% of movies produced annually become blockbusters, and less than 0.1% of books written become bestsellers. Therefore, in order to achieve best results focus on a small number of the most important factors that lead to your success.

Use this method to identify your best clients. By focusing your efforts on these people and putting your relationships with everyone else on autopilot, you can increase your income and reduce your work time.

Self-education, related to business or something else, never ends. Each new concept, falling into your field of vision, represents thousands of opportunities for new discoveries. This is what makes self-education so exciting: there is always more to learn.

Even master money-makers like Warren Buffett are always eager to learn something new. When Buffett was asked what superpowers he would like to have, he replied: "I would like to learn how to read even faster." Your growth has no and cannot have limits.