The number of cars in Russia is constantly increasing, which makes business areas related to cars highly profitable and attractive. Opening a car wash falls into the same category. Below is an example of a ready-made car wash business plan with calculations.
This type of business requires significant initial investment, but is characterized by relatively high profitability and an average payback period.
Car washes come in the following varieties:
- Manual car wash;
- Mobile car wash;
- Automatic car wash.
This business plan is not suitable for a mobile car wash and an automatic one, as they require different equipment, personnel and investments.
Brief Summary
Despite certain difficulties associated with opening such an enterprise, the high demand for services makes this niche attractive.
A car wash business plan has the following benefits:
- Most of the year the company is in high demand;
- Investments in this area are highly profitable;
- Average level of competition.
Project characteristics for Samara:
- How much does it cost to open a car wash - 4,365,200 rubles.
- Payback period - from 17 months;
- Monthly profit - 253,665 rubles.
Project description
The car wash business should not only focus on the main service - cleaning the body of vehicles, but also should have a number of additional services.
Car wash as a business provides the following services:
- Cleaning the car body;
- Processing of bumpers and car wheels (blackening);
- Car radiator cleaning;
- Cleaning the plastic coating of the car interior;
- Removal of stickers and holograms;
- Wax coating to protect the body coating;
- Car polishing (abrasive).
The main factor affecting the profitability of this business is the choice of location for the car wash. The entrepreneur at this stage asks the question: What is needed to open a car wash?
Need to choose finished building rent or build your own. In the first case, the savings will be on the initial investment, in the second, there will be a wide possibility of planning the location of the working areas of the enterprise and further savings on monthly costs. It is the own building that is considered more promising and will be considered in this BP.
Characteristics of the enterprise for a business plan for opening a car wash
After choosing a place for the construction of boxes for a future car wash, you need to resolve the issue of permits-petitions. Some novice businessmen are afraid of this stage, and the question “What documents are needed to open a car wash?” stops them from starting their own business.
Required documents:
- Letter of request to the city administration;
- Submission of a sketch of the project of the future sink;
- Coordination of the sketch with the committees of Ecology and Architecture;
- Permission from the Sanitary and Epidemiological Station and the State Fire Service;
- Resolution from the managing entity of the city;
- Contracts with the water utility and the power grid.
After receiving all the permits and approvals from the above-mentioned services, you need to re-submit a petition addressed to the mayor to the local administration. Only after that, the entrepreneur should think about how to build a car wash with his own hands from scratch.
Niche in the market
The car cleaning market is moderately competitive and in high demand. However, an entrepreneur aimed at high income must provide high service to every client. Therefore, the answer to the question "How to open your own car wash" will be the creation of an enterprise that will not only be able to cover the main demand of customers (car wash), but provide them with additional services (a place to relax, snack and sell related products).
The target audience of the car wash business plan
The target audience for this company is people over 18 and under 65 who own their own car. The target audience is wide and detailed segmentation is not required.
Competitive analysis for opening a car wash
At the moment (2018), according to open sources, there are 331 car washes in the city of Samara, 92 of which are round-the-clock. Only the latter are direct competitors. 5% of the mentioned organizations are engaged in active marketing.
This analysis shows that with average competition, marketing activities are carried out by a small number of competitors. Therefore, when high quality service and using marketing tools the company can be competitive.
When viewing a map of the location of competitors, you can highlight free locations with a good traffic flow. This leads to a favorable competitive environment to implement a car wash business plan with calculations (an example is relevant for 2018).
Marketing strategy
The promotion of a new car wash should be divided into two categories:
- Online promotion;
- Offline promotion.
The following activities are suitable for online promotion:
- Creation of a business card site with a list of services and contacts - 24,000 rubles.
- Registration in local Internet directories with an address is free.
- Contextual advertising with a discount on the first visit - 10,000 rubles.
- Maintaining the page social networks- 5,000 rubles.
All work on the above activities will be carried out by remote employees under the control of the owner of the enterprise.
For offline events, the following are suitable:
- Grand opening with free car wash for the first 3 days.
- Distribution of flyers for 50% discount;
- Placement of signs and banners within 200-400 meters to the car wash.
- Loyalty card for regular customers.
Free coffee during car wash.
A short list of shares can be supplemented by the owner of the enterprise and requires only a creative approach.
Production plan
This stage of the car wash business plan consists of arrangements for the arrangement of working facilities and the acquisition of the necessary equipment.
Room selection
In the section "Description of the project" it was mentioned about the construction of our own car wash. At this stage, you need to figure out how to build a car wash from scratch.
The construction of a car wash should take place according to a clear scheme, taking into account all working areas. It is required to allocate a car wash area, a recreation area for staff and guests, as well as a building for administrative staff (managers and cashiers).
For washing vehicles, covered boxes should be equipped. This construction of a ready-made car wash business plan must serve a minimum of 2 cars at a time. A great advantage would be the creation of covered open or closed places for car drying and post-processing.
How much does it cost to build a car wash from scratch:
- Building materials - 1,900,000 rubles;
- Work costs - 800,000 rubles.
The total amount will be within 2,700,000 rubles and will depend on the wishes of the business owner.
List of required equipment:
Car Wash Business Plan Organization Plan
This type of business does not require the employment of specialized or trained personnel. If there are no trained professionals with work experience on the labor market, then inexperienced people can be recruited and trained in a short time.
An entrepreneur, having decided the question of how to open his own car wash business, begins to think about finding a workforce. The main criteria for hiring staff: learning ability, physical fitness and adequacy in communicating with clients. Since the frames are mostly without higher education and broad profile, the requirement to work overtime will not cause a negative reaction.
The departure of trained personnel to competitors, illness and layoffs are not serious risk factors, since the market is full of such specialists.
The staff consists of:
- Manager. For operational management the enterprise in the absence of the owner requires administrative staff. A 24-hour wash requires a minimum of 2 employees who replace each other every 12 hours.
- Washers. For the main work on customers' cars, at least two washers are needed for 1 shift of 12 hours. After they are replaced by a night shift of 2 washers.
- Barista. The convenience of customers is provided by a barista who can prepare sandwiches, coffee and tea. This item is not mandatory, but can become a source of additional income for the entrepreneur. Schedule 2 working days and 2 days off. 2 employees are required for this position.
Financial plan
The penultimate point of the business plan “How to open a car wash from scratch” is the part related to the finances of the organization.
The income of the organization will be calculated from the approach that the minimum number of serviced cars per day will be 35 units. (in the off-season the numbers will be less, but the average number will be about the same).
The average cost of a car wash in Samara is 450 rubles.
The daily revenue of the organization is 15,750 rubles.
Monthly income - 472,500 rubles.
Company expenses for 3 months:
Project payback
| Operating costs | 1m | 2 m | 3m | 4 m | 5 m | 6 m |
| Expenses | 269 400 | 269 400 | 296 340 | 296 340 | 296 340 | 296 340 |
| Income | 472 500 | 472 500 | 590 625 | 590 625 | 590 625 | 590 625 |
| taxes | 28 350 | 28 350 | 35 438 | 35 438 | 35 438 | 35 438 |
| Profit before taxes | 203 100 | 203 100 | 289 103 | 289 103 | 289 103 | 289 103 |
| Net profit | 174 750 | 174 750 | 253 665 | 253 665 | 253 665 | 253 665 |
| Increased cash flow | -4 190 450 | -4 015 700 | -3 762 035 | -3 508 375 | -3 254 710 | -3 001 045 |
Risk management
This type of business is distinguished by relative stability and the absence of serious risk factors.
Risk factors may be:
- Changes in legislation. Increased use taxes drinking water or an increase in income tax.
- Increasing requirements for environmental protection. The emergence of new, more expensive requirements for the treatment of outgoing wastewater.
- Rising utility bills. An increase in the cost of utility bills will reduce the profit of the enterprise.
- Decreased income of the population. Low incomes can adversely affect the number of car owners and reduce the number of visits to the car wash.
Three months of accounting, personnel records and legal support FREE OF CHARGE. Hurry, the offer is limited.
The purpose of opening a car wash.
Description of the upcoming project.
Car wash options in Russia.
Consent and resolution.
Car wash demand.
Car wash location, car wash room.
Competition in the washing business.
Marketing, advertising and sales.
Financial part of a car wash business plan.
Prices for car wash services.
Premises for a car wash (rental costs).
Purchase of equipment.
Wash staff.
General costs (fixed, one-time).
Estimated revenue, profit.
Payback, profitability.
Project summary.
Car wash risk.
Findings.
The purpose of opening a car wash.
Provide wide range services for:
- cleaning of various parts of machines from dirt - wheels, body, fender liner, bottom;
- dry cleaning and cleaning in the cabin and trunk of the car;
- engine wash;
- Body polishing
Description of the upcoming project.
A business like a car wash is especially popular with people who want to start a profitable business, but do not have special knowledge. And this is quite feasible provided that:
- you have, you can rent or purchase a piece of land, and possibly a finished box next to a highway or highway;
- You have the opportunity to settle all bureaucratic formalities;
- You can purchase all the necessary equipment.
Once you have dealt with all the above points, it will be enough just to purchase detergents and put money in your pocket.
This business plan shows how to organize manual work. Provided that it will work around the clock and seven days a week, its profitability will be 30-35%, and this is a relatively high level.
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Car wash options in Russia.
Now in Russia there are three types of car washes.
1. Mobile. They are opened at the base vehicle such as Gazelle, which makes it possible to work with clients in any place suitable for such a business.
2. Portal. They are equipped with automatic means for washing cars, have a high throughput, bring good income. Minus - the human factor. A negligent operator can damage a client's car. And this will entail losses from possible damages and inevitably damaged reputation.
3. Self-service car washes. Here, each client personally washes his car. This, of course, is convenient. However, not everyone can afford to become the owner of such a sink, as it requires a lot of money. In addition, such a business is expedient only in large cities where there is a high population density.
4. Manual. Most Popular. Here, a washer serves customers with the help of special pressurized water supply devices.
Consent and resolution.
The most difficult thing in this business is to get documents allowing you to open a car wash.
You will definitely need to conduct project reviews:
- in SES,
- in service labor protection,
- in the service of nature protection,
- the firefighters
- in architecture,
- at the state examination.
This is not easy, but it is quite feasible if you show patience and willpower.
Demandto the car wash.
In Russia, there are still many car owners who wash their cars on rivers and in garages. However, there are many who consider this method of washing a relic of the past. Basically, these are people belonging to such a stratum of the population as middle class: Entrepreneurs, middle managers. Such car owners do not have the time, and, perhaps, the desire to wash the car with their own hands. But there are enough funds to provide this care to specialists.
Along with the fact that in recent years the number of cars on the roads has increased significantly, we can safely say that the demand for services for their maintenance has also increased. And, therefore, a car wash is a business that is not only in demand, but also profitable. And over the years, given the trend, the demand for it will increase.
Car wash location, car wash room.
The main thing to consider when opening such a business is location. In a city, a car wash should be located in large residential areas with a large number of residents, next to shopping centers, business centers, or even in them. Ideally, if you can set up a business near customs and border posts. Car washes installed next to parking lots, gas stations or service stations will also be in great demand.
The correct location will ensure the constant loading of working areas.
Of course, it is best to rent a room for washing. Building it will be quite difficult. Here, walking through the authorities with a pile of documents requiring approval is inevitable. What are some sanitary standards that allow you to install a sink no closer than 50 meters from the nearest residential building.
Another option is to buy a ready-made business. Starting a business at an existing car wash with well-established work, your own circle of clients and an acquired reputation is much easier than creating a business from scratch. Apparently, many choose this option. How else to explain the rush demand in the market of enterprises of this profile.
Competitionin the washing business.
In our country, car washes from the category of “curiosities” have long passed into everyday life. We can say that in any more or less large city they are found, if not on every corner, then quite often. And, accordingly, the competition is high. This imposes another requirement on the business plan - a clear description of how to enter, take a place and gain a foothold in this market. As well as a clear idea of what advantages your business will have over competitors.
Which ad to choose will tell you the location of your business. Near a busy highway, when the car wash is in plain sight, you may only need a billboard or a catchy sign with a pointer.
Some put up a road sign "car wash". But this is more difficult, as it requires permission from the traffic police.
At the stage of opening a business, when there are still quite a few free funds for advertising or not left at all, you can declare yourself on your own. For example, selling subscriptions with favorable conditions for the client, holding promotions, such as “wash your car five times and get a discount” or “every ninth car wash at the expense of the institution”. This is able to attract customers and without advertising costs.
And when you get big, expand, and possibly expand your range of services, such as painting, polishing, or tire fitting, you can think about the advertising budget.
Financial part of a car wash business plan.
Feasibility study and implementation features
Prices for car wash services.
The list of car wash services consists of:
Washing and polishing of the body;
- engine wash;
- dry and wet cleaning;
- Interior cleaning.
It should be borne in mind that the car wash business in Moscow is seasonal. In spring and late autumn, queues line up at car washes. But summer is quiet. Although, of course, the climate in Russia is unpredictable. Summers can be rainy, and winters with prolonged thaws and “dirty porridge” on the roads.
The location of the car wash and the types of cars serviced affect the prices. Let's try to calculate based on 350 rubles - the average cost of a body wash, which is a basic service. In this case, the average bill of one client will consist of the cost of the basic service and additional services.
Car wash space (rental costs)
So you've decided to rent rather than build a car wash. Then keep in mind that:
- 90 sq.m. - the required area for washing from two posts, of which 60 sq.m. - area intended for car wash posts, 30 sq.m. - other rooms.
- another 90 sq. m - the area required for the adjacent area.
How much it will cost is hard to say. Different cities have their own rental rates, and in many car washes work in general within the framework of municipal programs on preferential terms. If we take, for example, the rental rate in the capital, then, according to preliminary estimates, it is about $1,000 per 100 square meters per month.
A lot will affect the cost of preparing the site and premises for a car wash and engineering communications. Of course, most often, landlords have already made sure that electricity, plumbing, and heating are already connected to the rented premises. But a car wash is a business that may require additional electrical power as well as water drainage systems. Accordingly, additional funds will be spent on this.
In addition, it will be necessary to finish the room inside and out. In some cases, it will be necessary to cover the area around with asphalt.
Presumably, all of the above works will require about $ 7,000 - 10,000.
Purchase of equipment.
The very minimum that will need to be spent on the purchase of equipment in general will be 351,000 rubles.
Schedule
We establish that the car wash will work around the clock. From 8.00 to 10.00 and from 17.00 to 22.00 we will make the maximum load, the rest of the time - at the level of 20% of it.
On average, it takes 20 minutes to wash one car. So, it will take an hour to service three cars. Thus, we believe that through one post daily it will be serviced: 3*(2 hours + 5 hours) + 3*(24-(2+5))*20% = about 30 cars.
Through both posts - 60 cars.
To summarize: on average, a two-post car wash can serve 30 * 60 = 1800 cars per month.
Wash staff.
It all depends on the scale of your sink. The larger it is and the more jobs, the more staff will be required accordingly. Also consider the number of shifts. Many car washes serve customers in two or three shifts.
Let's say that at full load, you need a cashier-accountant and 9 people who will work in three shifts.
We calculate labor costs according to the formula: 9 * 20,000 + 30,000 \u003d 210 thousand rubles per month. It's 7000 dollars.
Total costs (fixed, one-time)
We calculate the costs on average figures.
One-time costs (in dollars):
- equipment - 12,000;
- installation of equipment - 1,000;
- water and drain supply - 4,500;
- landscaping - 2,500;
- interior decoration - 3,000;
- documentation authorizing the opening of a car wash - 4,500.
Costs each month (in dollars per month):
Salary - 7,000;
- additional costs - 2,000;
- rent of premises - 2,000 (including communal payments for water and electricity);
Total costs:
General capital - $27,500 (825,000 rubles);
- monthly - $12,000 (360,000 rubles).
Estimated revenue, profit
We calculate the expected revenue per month using the formula:
1800 cars/month * 400 rubles/car = 720,000 rubles.
Without deducting taxes, the profit will be: 720,000 rubles - 360,000 rubles = 360,000 rubles ($12,000).
After taxes - $10,500.
Payback, profitability
Such a sink will begin to pay off after 2.5 months of work.
Profitability:
- gross profit margin (GPM) - about 50%, net profit (NPM) - 40-45%.
- return on investment (ROI) - 38%.
Project summary.
Investments will amount to 39,500 dollars. You will return them from five to ten months. Net profit will be from 5,000 to 15,000 dollars per month.
Car wash risk.
When opening a car wash, consider the risks that may entail additional expenses, reduce profitability, and in the worst case, even ruin it.
Raids of inspection services, high requirements from the SES;
- an unfortunate location of the car wash will lead to a lack of customers;
- high competition;
- human factor - insufficiently qualified personnel;
- Force Majeure.
Findings.
It is difficult to open a car wash, however, it is low-cost compared to other types of business. It will quickly pay off and will bring high income. But subject to a favorable location and successful receipt of permits at all stages of coordinating a business with various authorities.
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Every year there are more and more cars. Accordingly, the demand for various services related to them increases. In this article, we will consider the possibilities of organizing a car wash business.
Usually examples ready-made business plans car washes on the Internet include a lot of "water" due to the inability to draw up a universal business plan for specific conditions. If any such plan is taken as a basis, it will need to be adapted to the existing conditions. Or order writing individual plan, if it is required for the organization of production (investment, credit).
“Foam” is also quite common: The washing business is profitable due to the large number of cars. It should be borne in mind that business profitability is not ensured by demand alone. Let us describe the main parameters of car wash enterprises.
Car wash: inside view
Car wash services are in demand. But in order to start writing a business plan for a car wash and the implementation of an enterprise, you need to get a general idea of \u200b\u200bthe chosen production. First of all, we propose to classify car washes. Classification will allow you to better navigate the existing market, equipment, costs, etc.
Car wash classification:
- Express. Quick wash without additional services. The main difference is the speed of service provision, little waiting. Rather rare, but possible.
- Standard. Washing with a full range of services: washing the body, wheels, glass, bottom, dry cleaning of the interior and trunk, polishing, washing the engine.
- Washing of various special equipment. Another direction is often overlooked. This is especially true for transit heavy vehicles.
- Other types of washing. There may be quite "exotic" options for car washes. The most common of them at the moment is a dry car wash (wiping a car with a preliminary application of special chemicals). It is also possible some options for mobile washes with points of sale on the Internet.
- A combination of the above.
Any of these areas requires its own specifics, its own equipment, marketing. For example, to organize a car wash for special equipment, it is advisable to first work out the client base: car companies, transit traffic flows, and so on.
room
The room is dictated by the choice of the car wash implementation option. The most common options are hangars for one or two places. For special equipment, hangars of appropriate sizes will be required. Small car washes start from 80-100 sq. meters.
General requirements for premises:
- allocation of zones: working area for car processing, customer area, office space (warehouse, equipment room, staff room, etc.);
- thermal insulation (when used in winter);
- waterproofing;
- good lighting of the working area;
- plumbing, sewerage.
Clients' room can be furnished with good furniture, equipped with various equipment. In the client area, it makes sense to organize points of sale for additional services: a coffee bar, souvenirs, consumables for cars, etc.
Equipment
Depending on the sink you will need:
- compressor;
- washing vacuum cleaner;
- water supply apparatus high pressure;
- apparatus for supplying high-pressure water with heating;
- water purification system.
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Documentation
No license is required to organize a car wash. For organizing an enterprise, a standard set of documents:
- kit constituent documents(the most convenient option is IP);
- set of contracts with external organizations(lease agreement, contract, outsourcing, etc.);
- a set of internal documents (mainly developed form of accounting journals for the analysis of activities).
In some cases, it is convenient to organize not an individual entrepreneur, but joint-stock company. For internal reasons: cartel type, organization of business in clubbing, etc. For external: contract agreements with large organizations.
Staff
The number of staff depends on the volume, work schedule. There are no special requirements for the main staff. Washers are low-skilled workers. The administrator must be able to work with clients, ideally engage in various types of sales, increasing the client base. Therefore, the requirements for the administrator are appropriate.
To ensure normal, uninterrupted operation, it is recommended to proceed from the following calculations. There are two washers per sink. If the wash is round-the-clock, then 3 shifts will be required for one wash, i.e. 6 people. Starting from a certain level, an administrator is required. Small car washes do without an administrator.
Car wash: outside view
Before opening a car wash from scratch, in a business plan, you will need to conduct a good market analysis (demand, competition), work out marketing. If the first one is mostly connected with the location of the car wash, then the second one is responsible for entering the market, consolidating and developing the business.
Demand and competition
Demand and competition in the car wash market is uneven. It is always possible to find a place where, with a sufficiently large forecasted demand, there is practically no competition.
The location of the car wash is of great importance for the forecast. For the demand for the service, the convenience of the client in terms of distance is important. Usually customers prefer to wash their car at the nearest car wash. But the location on prominent central streets does not play a decisive role. Of course, in this case, advertising, directions should be provided.
In addition, if the car wash is large enough, you need to take care of the parking spaces next to the car wash, easy access to the car wash. Otherwise, the institution risks losing customers.
To determine the competition and indirect indicators of demand, you can also drive and see the nearest available similar establishments. If there are a lot of car washes, but there are few customers in them, then perhaps the market is oversaturated with supply in this place, it is worth looking at other places.
Marketing
For small sinks, special marketing may not be carried out. Focus on attracting loyal customers. Since the car wash service is permanent, renewable, it is partly based on regular customers. Working with regular customers and attracting regular customers should take a significant amount of time.
For larger car washes, attracting regular customers is more important. For these purposes, you can use various promotions, discounts, additional services as a gift, etc. It should be understood that the quality of basic services in a car wash is on average the same. It is hardly possible to increase attractiveness only due to the quality of the basic service provided.
More of the possible marketing moves worth mentioning is the internet. On this site, you can organize a pre-registration, a choice of car wash services, a convenient time, etc.
Calculation example
Finishing a car wash business plan with financial plan calculations. Financial plan summarizes when all other project parameters have already been defined. If something does not suit you, then you can make adjustments to the project. The final calculations depend on many parameters. We will give a sample of a small calculation for a general idea of \u200b\u200bbusiness opportunities.
Input data:
Small sink for one sink. There are two washers working in one shift, there is no other staff. Standard set of services.
It is possible to serve 20-40 cars per shift. Average cost: 200 - 300 rubles. In total we get 4 - 12 thousand rubles. in a day. Or about 100 - 300 thousand rubles per month. Real profit will be from 30 to 100 thousand rubles. per month.
The fact is that car washes are loaded unevenly by season, by day of the week and by hour of the day. In many ways, everything here is situational, depending on the specific location of the car wash.
As you can see, the operating costs of car washes are not so much compared to the initial investment. Payback period is from one to three years.
- 1. Decide on the format of the car wash
- 2. Create a client profile
- 3. Calculate your estimated income
- 4. Properly select equipment and do not save on its service
- 5. Don't skimp on extras
- 3. Conclusion
In a modern city, with its constantly growing number of cars and the growing needs of car owners for quality services for their cars, quality car washes are of particular relevance. A long time ago, the days when, in order to wash the car, the car owner took a bucket, hose, sponge and washed his car on his own, have sunk into oblivion. Today, most drivers prefer to use the services of a touchless car wash.
1. How to open a car wash, where to start
Opening a new car wash today is a very simple matter at first glance. But only at first glance. To organize such a business, it is necessary to take into account a lot of nuances, from the selection of line personnel to communication with regulatory and regulatory authorities. This is what will be discussed in the article.
Start with the main answer to the question: “Where will the car wash be located and what is the profile of its client?” The most successful of all can be considered places near regional or super-regional shopping centers, at the intersection of highways or in residential areas near car parks and garage complexes. Less successful options are at gas stations (people usually do not stay there) and near large service stations (usually they already have their own car wash inside, or a technical car wash is included in the cost of a standard hour). The outsiders will have places in the industrial zone or on the tracks.
2. Business plan for opening a car wash: an example
1. Decide on the format of the car wash
Will it be a classic touchless car wash or a self-service car wash. In the first case, a waiting area will be required, but, as a rule, the cost of services there will be higher. The second option is preferable in conditions of cramped premises or the high cost of renting land or premises and is aimed at a large and stable flow of cars.
2. Create a client profile
Based on the average cost of a check from competitors and the frequency of car washing. Also, it will not be superfluous to take into account additional services, both directly car washes (engine washing with steam, waxing, polishing the body), and simply convenient for customers (tea, coffee, wi-fi zone or just a waiting area).
3. Calculate your estimated income
With an average check at a car wash in a city (a regional center with a population of 500 thousand inhabitants) of 300 rubles and an average load of each post of 15-20 cars per shift (8 hours) or 50 cars per day, we get:
- 300 rubles * 50 cars * 4 posts = 60,000 rubles per day
- 1800 thousand rubles per month
- 21600 thousand rubles per year
It is clear that these figures are indicative and it will not be easy to achieve such an average check and uniform loading for each post, but in this scenario, a contactless car wash for 4 posts pays off in 3-4 months.
Profitable car wash: how to open, where to start
Now let's talk about how to achieve such indicators.
- Good location. Here, in itself, is the location and a bright sign, etc. Needless to say, a car wash in the city should work around the clock?
- Fight for customer loyalty. Extremely important point in conditions of intense competition and shortage of personnel. Discounts, promotions, bonuses should help win hearts and wallets.
- Staff. Don't skimp on him and his education. Sooner or later, those hired by you will grow up, be rude to the client, or even worse - they will simply stop going to work and it turns out that there is no one to wash the clients' cars. Queues will grow or, even worse, they will cease to exist at all. Hire people who are ready to work and earn, preferably with similar experience, offer them a progressive pay scale and career to the administrator or director of the car wash - you will see, it will work!
4. Properly select equipment and do not save on its service
Many novice owners, when drawing up a business plan for a car wash for 4 posts, plan to immediately purchase inexpensive equipment for all 4 posts, but often unknown and of dubious quality. This is a big mistake for many. To begin with, it is advisable to put 2 posts, but with high-quality equipment famous brand and train personnel according to the manufacturer's requirements. And having run it in, having learned its pros and cons, advantages and disadvantages of the service, already launch the following posts with it or with other equipment.
5. Don't skimp on extras
- Would you like a cup of coffee?
- We have a promotion today, blackening rubber at half price!
- You will receive a 20% discount on your next car wash upon presentation of the check.
Admit that it's nice to hear such words. And you will be surprised that cross-selling (selling additional services upon purchase) can provide up to 50 percent of all revenue. The main thing is to offer them in time! And let 60 percent of customers pass by, another 20 will be interested and not accepted, the remaining 20 - this is your gold mine! A competent administrator in his shift will be able to “warm up” with such simple tricks average check and it will be not 300, but 500 rubles from each client.
3. Conclusion
Thus, with a competent approach, opening a car wash is not a very difficult task, and recommendations for drawing up a business plan will help you start your own business.
See interesting video: NEW BUSINESS: "Washing without water"
* Calculations use average data for Russia
1. PROJECT SUMMARY
The goal of the project is to open a self-service car wash to provide a range of affordable and high-quality services to customers in a city with a population of more than 1 million people. The main source of income for the establishment is payment for the use of specialized washing equipment. Self-service car wash offers automated service, with which the client independently takes care of his car. The benefits of this business include:
Demand for this type of service;
High throughput;
The price is 1.5-2 times lower compared to conventional car washes;
Savings on personnel costs;
High level of income.
The target audience is car owners who care about the quality, speed and low cost of car wash services. The price segment is medium.
Investment costs in the amount of 5,533,000 rubles. were spent on the construction of a self-service car wash, landscaping, the purchase of specialized equipment and the creation of a working capital fund.
2. DESCRIPTION OF THE INDUSTRY AND COMPANY
The number of cars in Russia is growing by 1.5 million units annually. According to the traffic police, over the past 10 years, the fleet of Russians has increased by 65%.
Rice. 1 - Dynamics of the Russian fleet of passenger cars
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The total number of car washes in Russia is more than 12 thousand, but this is not enough to meet the demand for car washes. The demand for car washes is increasing by 110 units annually.
Car washes remain a fairly popular and profitable type of business. Car wash market trends reflect the growing popularity of self-service car washes. In Europe, the share of car washes on the principle of self-service is 50%, and in Russia only 10% - that is, the niche is almost free. At the moment, the self-service car wash market is in the stage of active development, which is also explained by the investment attractiveness of the business - the initial investment pays off within 1-1.5 years, and the profitability is 85% or more.
A self-service car wash is an automated service with which the car owner can take care of his car on his own. For this purpose, stationary posts are installed in the car wash complex, designed for one parking space and equipped with a panel with connected equipment. A simple interface allows you to choose a number of paid services, such as: washing - hot or cold water, with foam, with osmosis; waxing; drying; dry and wet cleaning of the interior and trunk of the car with a vacuum cleaner. Depending on the number of selected services, the final cost of washing is formed - the average check is 90-150 rubles. A full car wash at self-service checkpoints takes 7 minutes, which allows you to avoid long queues and save on staff - two operators working in shifts will be enough. Thus, the phenomenon of self-service car washes consists of the following advantages:
saving time and money of the owner of the car;
no long queues;
traffic up to 900 vehicles per day;
quick payback of the project;
low level of competition;
the ability of the owner of the car to wash the car himself, which eliminates claims to the quality of services and provides savings on staff.
In times of crisis, this type of car wash is becoming especially popular, since the traditional car wash service costs 1.5-2 times more for car owners, and the time for washing one car takes an average of 30 minutes. The obvious saving of money and time is a significant advantage of self-service car washes. In addition, such car washes are trusted by customers, as the car owner himself can control the thoroughness and quality of washing. Another important parameter in favor of self-service car washes is their ability to serve up to 900 cars per day. Table 2 shows a comparative description of various types of car washes according to this criterion.
Table 1 - Average productivity of different types of car washes
Based on the above data, it becomes obvious that during the crisis, the most demanded service in the car wash market is self-service car washes.
3. DESCRIPTION OF GOODS AND SERVICES
When organizing a car wash, we considered two key parameters– territorial location and equipment providing a range of services. It is on these two parameters that the profitability of a car wash depends.
Plot. The most significant issue in organizing a car wash is finding a suitable site and collecting all the necessary documentation for the construction of a car wash. We will choose a convenient location for the car wash, as its profitability depends on it. The most attractive car wash areas are those located in the area of high but slow traffic:
parking lots of mega-complexes, shopping centers;
car parks;
squares at the entrance to sleeping areas;
busy city streets;
entrance to the city.
The most suitable site is the area behind the traffic lights. While waiting for a green signal, the driver may look around and will definitely notice an advertising sign or a sign leading to a car wash.
After choosing a site, you must contact the local administration and inform about your intention to open a car wash in this area. You should also find out the status of the site - the land must be intended for industrial construction. Another important nuance is the availability of the necessary communications or the ability to connect power to electricity, drains, and water supply.
The next step is to prepare the construction and permits. The list of required documentation includes:
Permission from SES;
Permission from the fire department;
Permission from city planning authorities;
BTI-certified copy of the self-service car wash project;
Permission from the environmental service.
If the plot is leased, the following list should be added to the list:
Land plot plan;
Plan of the building to be built;
Permission from the local executive committee.
It will take up to 6 months to coordinate the project, the construction and commissioning phase will take 2-3 months. On average, it will take about a year to launch a car wash built from scratch.
The entire construction phase of the car wash is shown in Fig. 2.
Rice. 2 - Stages of creating a self-service car wash
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It should be noted that the demand for car wash services has a pronounced seasonality - the greatest demand for car wash services is in autumn and spring, and in summer and winter the demand is significantly reduced. Therefore, the time of opening a business must be planned in advance in order to hit the peak of consumer demand.
Equipment and services. Customers will give preference to the sink, which will be equipped with convenient and high-quality equipment that has wide functionality at the best price. Most self-service car washes provide the following types of services with average price for 1 minute of use:
Water supply - knocking down dirt and foam from the car body (20 rubles)
Foam - application of non-contact foam on the car body (50 rubles)
Air - blowing out residual moisture from locks and rubber seals with compressed air (5 rubles)
Wax - applying a protective layer of wax, which provides quick drying and protection from dirt (30 rubles)
Osmosis - knocking down with water without salts to prevent marks and streaks when dried (30 rubles)
Vacuum cleaner - dry and wet cleaning of the interior and trunk of the car with a vacuum cleaner (10 rubles)
Turbo wash - washing the car body with a mixture of water and non-contact emulsion chemistry, designed to eliminate special contaminants (40 rubles)
Self-service machines allow you to choose the necessary set of services, from which the cost of washing is formed. The average cost is 150 rubles.
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Manufacturers offer different kinds equipment, the cost of which depends on the set of functions and the number of proposed parking spaces. The average cost of 1 set of equipment is 470 thousand rubles - manufacturers such as Avant, Alles, CW TECH fall into this price segment.
The most budgetary equipment option is offered by the domestic company Aqua-Group: 6 packages - from minimum to premium, differing in the set of functions. The cost of such equipment ranges from 220 to 470 thousand rubles.
It is recommended to organize a car wash with 3 or more posts - otherwise the car wash will be unprofitable. This business plan considers a self-service car wash for 4 parking spaces. To organize a sink with 4 posts, a plot of about 250 m2 is required. The rent of such a site in an average Russian city will be from 50 to 150 thousand, depending on the availability of communications and the location of the facility.
Thus, the full equipment of 4 self-service car wash stations will cost about 2 million rubles. It is also possible to purchase washing equipment for rent. For example, the network of car washes "Moi-sam" offers equipment with a rent of 44 thousand rubles / month. This business plan assumes the use of washing equipment from the manufacturer Aqua Group, the Premium package: the cost of a set of equipment for 4 posts is 1,480,000 rubles, the throughput is 576 cars per day. This equipment includes all the main features listed above.
4. SALES AND MARKETING
For the organization of a self-service car wash, the creation of an independent enterprise with its own brand was chosen.
A memorable name is a way to grab the attention of the consumer. The help of naming specialists will cost an average of 6,000 rubles - the cost includes the development of a brand, logo, name. Of course, this is an optional expense item.
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Most effective advertising car wash is outdoor advertising. It is recommended to install the sign 2 km before the car wash. The manufacture and installation of one sign next to road signs costs an average of 15,000 rubles. To improve efficiency outdoor advertising it is planned to manufacture two signs capable of attracting the required number of customers.
5. PRODUCTION PLAN
The target audience is car owners, for whom speed, quality and low price of services are important.
The work schedule is around the clock, which will increase the number of customers.
For the operation of a 24-hour self-service car wash, two operators are required, who work in shifts. The operator advises customers of the car wash, monitors customer compliance with the rules for using car wash equipment, refuels Supplies, maintains order in the territory of the car wash. You also need a repair specialist, leading service. Part-time employment of a specialist is expected.
Table 2 - The optimal staff of a self-service car wash and payroll
Insurance premiums amount to 32.06% of the payroll, that is, 22,442 rubles. Thus, personnel costs, taking into account all deductions, will amount to 92,442 rubles.
The average number of car wash customers per day is 40 cars per post, that is, the car wash will receive 160 cars per day. Based on the average check of 150 rubles, the daily revenue will be 24,000 rubles, or 720,000 rubles per month. With a maximum load of the car wash for 4 posts, the daily revenue will be 86,400 rubles, or 2,592,000 rubles per month.
6. ORGANIZATIONAL PLAN
In order to implement the project, an individual entrepreneur is registered. Form of taxation - USN with the object of taxation "revenue" at a rate of 6%. Types of activities according to OKVED-2:
45.20 "Services for maintenance and repair vehicles"- it is recommended to specify as the main one, in addition, you can specify:
45.20.3 Vehicle washing, polishing and similar services.
50.20.3 Provision of other types of motor vehicle maintenance services
77.39 Renting and leasing of other modes of transport, equipment and materiel, not included in other groups.
It should be noted that lawyers do not advise indicating the main activity of washing vehicles, since in fact at a self-service car wash the main service is the rental of specialized equipment, and the car is washed directly by the client. Based on this fact, the Federal Tax Service classifies the activities of self-service car washes as "the provision of services for the delivery of special equipment and working space for washing cars for rent."
7. FINANCIAL PLAN
The financial plan includes fixed and variable costs. To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the cost of construction, equipment and inventory.
Table 3 - Initial investment
|
Item of expenses |
Price, rub |
Notes |
|
Development (obtaining) of design and permit documentation |
||
|
Construction |
The average figure according to the website of the company Aqua-Group |
|
|
Specialized equipment for 4 posts |
Washing equipment manufacturer Aqua-Group, package "Premium", 4 posts |
|
|
IP registration, printing, account registration |
||
|
TOTAL: |
5083000 |
It is important that the initial investment should include the cost of renting a site in the first months, while construction works(3 months * 150,000 rubles). Thus, the required amount of initial investment will be 5,533,000 rubles.
Table 4 - Monthly expenses
The financial plan of the project is given in Annex 1.
8. PERFORMANCE EVALUATION
The payback period of the project with an initial investment of 5,533,000 rubles is 20 months. The net monthly profit of the project upon reaching the planned sales volumes will be 250,000 rubles. It is assumed that the achievement of planned indicators will occur on the sixth month of the car wash operation. Profitability of sales in the first year of operation - 33%.
9. POSSIBLE RISKS
To assess the risk component of the project, it is necessary to analyze external and internal factors. To external factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.
We list the main risk factors when creating a self-service car wash and ways to respond to threats. To internal risks relate:
Poor choice of location for a car wash. This risk has the highest probability and significant consequences. A high-quality geomarketing analysis of the area, infrastructure, and traffic flows will help eliminate the wrong decision, which will allow you to more accurately assess the level of sales, taking into account the density of potential consumers.
Technological risks, which include incorrectly selected equipment, breakdowns, misuse of technological capacities, which can lead to a stop of business processes. It is possible to reduce this risk with regular monitoring of equipment serviceability, quality after-sales service, the right choice of equipment.
Low level of personnel competence. Irresponsible attitude to property, poor quality of service can lead to serious financial losses. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary.
External risk factors:
Opening of new points in relative proximity, dumping of direct competitors. The emergence of new car washes will lead to a redistribution client base and profits. Reducing this risk is possible by creating your own client base, developing a unique trade offer and promotion of consumer loyalty.
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