Business plan for the development of an advertising agency. Ready-made business plan for an advertising agency with a financial model. Some important points at work

16.11.2019

Everything you need to compose an up-to-date advertising agency business plan is just to slightly adapt it to the realities of your city and adjust the corresponding figures.

The Ping Promotion Group advertising agency is created to provide its Clients (customers) with professional assistance in the development, organization and implementation of various promotions:
- careful design and creation of the proposed product or service;
- an original creative approach to solving the Client's advertising tasks;
- planning advertising campaigns that optimally match the Client's budget;
- organization of press conferences, presentations and other public relations events;
- production of any advertising equipment for projects:
-participation of highly qualified personnel at every stage of the advertising company.

The goal of the project is to provide consumers of goods and advertisers with high-quality advertising; show what real advertising should be.

A limited liability company was chosen as the organizational and legal status of the advertising agency. This form is easy to implement and convenient in its structure. In the event of bankruptcy, as well as under concluded agreements, each founder is liable in the amount of his contribution. According to the form of ownership, our limited liability company has a private form. Owners - CEO and executive director.

The break-even point value is 4.5 services, i.e. it is necessary to carry out 4.5 promotions per month, after which the company will begin to make a profit.

The business plan of an advertising agency brought to your attention contains tables and calculations. financial activities, costing of services, strategy marketing promotion and staffing.

This business plan involves the opening of an advertising agency in Moscow. The advertising agency plans to provide the following services: conducting advertising campaigns, creating a brand of a product or service, manufacturing a wide variety of advertising media and equipment, organizing press conferences, presentations and other events aimed at promoting the product of the customer company.

The decision to open the company was marketing research, during which an insufficient number of advertising agencies were identified to meet the growing demand of the population for quality services in the field of advertising and promotion of goods and services.

Target this project– show what real advertising should be like and how to provide the client with high-quality advertising.

How much money do you need to open an advertising agency

To launch the project, it will be necessary to raise 300,000 rubles. The source of financing is a commercial bank where our company's current account is located.

To accommodate the company, a room was rented in a passable place, very convenient for customers to visit. The organizational and legal form of the future agency is a limited liability company. The estimated number of newly opened jobs is 9 people. Among them: a director, an executive director, an accountant, a psychologist, an artist-designer, two managers, a driver and a courier.

Service promotion

Promotion of the company's services and its advertising is planned to be carried out, first of all, by sending facsimile and electronic messages to large companies - potential customers. It is also planned to publish information about the activities of the agency and the list of services it provides in specialized printed publications, such as Moscow Business Guide. As the profitability of the organization grows, it is planned to participate in large-scale advertising exhibitions.

How much can you earn on the services of an advertising agency

The estimated monthly income of the agency is 170,000 rubles, monthly expenses - 112,000 rubles. The net profit at the input of preliminary calculations is 58,000 rubles. The break-even point is 4.5 services. That is, it is enough for a company to carry out 4.5 promotions per month in order to cover all fixed costs and make a profit.

General business organization plan

In addition, you need to choose a taxation system, carefully study all available ways to increase business profitability and develop a plan to attract new customers.

Paperwork and purchase of equipment

In addition to documents confirming the fact of registration of LLC in tax office, PF, Rosstat, as well as social and medical insurance funds, for the legal activities of an advertising agency, you need:

employment contracts with staff;
certificates of compliance with fire safety and sanitary standards;
premises lease agreement;
contracts with clients, etc.

A positive aspect of the creation of an advertising agency is the fact that for the organization of this direction commercial activities no special permits or licenses are required. Be sure to pay attention to the change in activity codes in the all-Russian classifier (this applies to all sectors of the Russian economy). Today, in reports or official papers, you need to indicate OKVED 73.11 (activities of advertising agencies). The quality and quantity of agency services directly depends on the equipment used to create advertising products. Of particular importance is not only standard office equipment or Internet speed, but also:

software;
devices for creating professional printing products;
video demonstration equipment;
audio equipment.

Tax regime

For an advertising agency optimal mode taxation (according to the main criteria: preparation of reports, economic burden on the company's activities) is the simplified tax system. Working on this system, you can pay 15% of the difference between gross income and expenses (when there are documents confirming expenditure transactions) or transfer 6% of revenue to the budget.

*Attention! The business plan may contain somewhat outdated data, as the market is constantly changing, prices are rising (inflation), etc.

Approximate data:

Monthly income - 280,000 rubles.
Net profit - 67,830 rubles.
Initial costs - 414,800 rubles.
Payback - from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan advertising agency with calculations.

Service description

Provision of services advertising nature for various firms. The work will include consulting, selection of a suitable advertising strategy, risk assessment, the actual provision of advertising services (creation of the necessary accompanying elements such as leaflets, as well as their distribution). Please note that we are considering a situation where an entrepreneur opens a small advertising agency.

Market analysis

The market for advertising services is quite large, it is constantly expanding. How can it be characterized? The demand for services is constantly growing, the volume of work provided is also growing. There is no seasonality in this type of business if we evaluate the entire sector. The seasonality of enterprises applying for advertising does not significantly affect the work. The bulk of the market applies for advertising services on an ongoing basis.

Today, this particular market segment is the most promising among all available services. The success of almost any business today depends on advertising. Thus, we can talk about a high level of demand.

The advertising agency market is no more than half full. Therefore, entering the market is quite easy. In this type of business, it is very important to be flexible, ingenious, and creative. The ideal would be an option in which the head of the company will be an experienced, knowledgeable person working in this area. It is difficult to regulate work in a niche about which the entrepreneur has no knowledge. At first, he may himself participate in the development of promotions.

The most difficult thing in this area is to capture a part of the market. Today there are many advertising agencies. In addition, well-known media occupy more than a third of the market, which significantly affects the number of "free buyers". The main competitors will be large companies engaged in both providing a wide range advertising services, and processing highly specialized market segments.

How can you compete with such serious competitors? It is worth approaching the development of your own ideas creatively. Try especially hard when making offers. The success of the business will depend on their quality. Low price is unlikely to attract large customers, but you should not overestimate it either. The ideal option is to set the average market price or slightly lower.

All available firms will be potential buyers. Today, the success of an enterprise directly depends on the promotion of products. No wonder they say that advertising is the engine of trade. When choosing the mid-price segment, you should understand that the main customers will be small and medium-sized firms. Large enterprises, as a rule, turn to well-known advertising agencies. It will be very difficult to catch such a "fish".

SWOT analysis

Capabilities

Changes in advertising technologies, the emergence of new ways to promote the client's product.
Wide range of suppliers.
Possibility of rapid and low-cost expansion of the services provided.
Prerequisites for the development of the information industry.
High level of differentiation in this business sector.

Threats

A sharp change in consumer preferences.
High level of competition.
Price fluctuations.
Increase in the number of unemployed, decrease business activity and, consequently, a decrease in demand for the service.
Possible growth of legislative restrictions, tightening legal aspects in this industry.

There are a number of factors that the company itself can influence. They are called internal. They are commonly referred to as:

Strengths

Opportunity to offer the client exclusive services.
Deep analysis of the market situation.
Offer a wide range of services.
Quality services.
clear advertising policy.
Low cost.
The possibility of developing a system of discounts, gifts, promotions.

Weak sides

Lack of reputation, unknown company.
Lack of experience in this area.
Possible downtime due to delays in the supply of materials.
Weak motivation.
Lack of qualified workers, long search for them.

Opportunity Assessment

As mentioned above, the seasonality of individual enterprises has practically no effect on the advertising agency. It can always find customers who need this service. Therefore, work at any time of the year will take place as usual.

The organization will have a 5-day work week. The work schedule will be as follows:

Total: 40 hours a week.

This mode of operation does not violate labor law. You don’t have to make up shifts, arrange part-time jobs, pay overtime. One team will work as a whole.

You can start work by accepting a minimum number of people in the state. To provide a full range of services, the following specialists will be needed:

manager;
marketer;
artist (aka designer);
computer technology specialist;
operator;
ad poster.

Each of them will perform their functions and receive a certain salary.

The company will apply for some services to other organizations (printing posters, banners, advertising in the media). The client will receive the final service. After the company develops, you can think about expanding. For example, about creating your own workshop for outdoor advertising or souvenirs.

Organizational and legal aspects

First you need to register your company. It can be an individual entrepreneur or an LLC. OKVED codes for this type of activity will be as follows:

40 - Advertising activities
13 - Market Research and Public Opinion Research
81 – Photography activities
22 - Printing of promotional materials
25 - Other printing activities
40 - Activities of news agencies
20 - Activities in the field of broadcasting and television

It is not necessary that you need all these codes. First you need to decide on the range of services provided. There may be others OKVED codes, the most important ones are listed here. Please note that here are the new codes that will be valid from 2016.

No licenses or patents to receive not required.
If you turn to All-Russian classifier services to the population (OKUN), you can see that advertising services are classified as "Other services". An entrepreneur can calculate and pay UTII or STS. The second tax is possible in two versions - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is necessary to work by bank transfer.
Familiarize yourself with the local laws governing the operation of advertising agencies, as well as the procedure for the provision of services.
Advertising in some in public places requires permission to carry out this activity from the owner (for example, for sticking in elevators).
Notify Rospotrebnadzor about the start of your activity in order to avoid unpleasant moments.
Bring the room in line with all the standards developed by the fire department.
Remember that work on the simplified tax system can only be started after registration with the tax authorities cash register. With UTII, KKM is optional.
Get a seal with your own logo to conclude contracts with your customers.
remember, that the lease agreement must be official.

When choosing a location, you need to decide what functions the office will perform. If you will meet with clients on their or neutral territory, then you can choose a budget option. Otherwise, you should look for an office in an accessible part of the city.

In any case, it is necessary to bring the room back to normal. The office must be respectable.

Marketing plan

Main Components marketing strategy will be:

Using an integrated approach. This means that all intermediate actions are carried out by the company, including planning, market assessment, creation of printing products, work on the Internet and much more.
Focus on medium and small enterprises.
Offer of average prices.
High level of service provided.
Advertising of own products (development of all stages).

Since the organization is engaged in the provision of advertising services, then contact somewhere for promotion own business no need. You can do it yourself. However, there will be costs here too. You will have to spend money on raw materials, various materials, as well as on the placement of contextual advertising on the Internet. The development and content of the site will be engaged in.

Own website. Your own employee can work it out. It is important to create a website that is understandable and pleasant for visitors. Be sure to update information, report on promotions, discounts. It makes sense to share your success with site visitors by posting photos, reviews, video reports.
Internet advertising. An important aspect, since many legal entities looking for advertising agencies through the Internet. You can negotiate advertising with organizations that provide related services or those who are focused on working specifically with legal entities.
Sending offers, prices. This can also be done by an employee of the organization, namely a manager. He can also collect information about organizations, their contact details, and negotiate.
Advertising in the media. Pretty too effective method. It is best to turn to local television, shoot an interesting, catchy video and put it on the air. Radio advertising is also great. You can send a ready-made advertising layout to newspapers or magazines, paying only for placement.

You can include in the advertising company and other methods. But posting cheap ads is still not worth it. It is better to bypass potential customers yourself, leave them your offers, business cards, perhaps talk with people responsible for advertising. But you don't have to be pushy either.

Calculation of projected income

The first months the revenue will be small. It all depends on the activity of employees, the number of attracted customers. We calculated the average monthly revenue for the first year.

We will make a calculation under the condition of 59-60% workload. Then the income will be 280 000 rubles.

Production plan

The office needs some minor repairs. Some landlords rent out excellent premises, already finished.

Equipment includes the cost of purchasing specific devices. Namely:

Set for polygraphy and presentations.
Photo and video equipment.

Office equipment includes 3 computers and an MFP.

Furniture will need the following:

chairs;
tables;
cabinets;
customer chairs.

Job title	The number of employees	View wages	Total:
manager	1	salary (10,000) +5%	24 000 rubles
marketer	1	salary (12,000) +5.5%	27 400 rubles
artist (aka designer)	1	salary (12,000) +7%	31 600 rubles
computer technology specialist	1	salary (14,000) +6.5%	32 200 rubles
operator	1	salary	20 000 rubles
ad poster	1	salary	18 000 rubles
Total:	6	salary (5,000) +	153 200 rubles

Total payroll costs - 153 200 rubles.

I would like to note that the manager partially performs the duties of a secretary. Handles phone calls and answers phone calls. He is also actively looking for clients and maintains a database.

The marketer conducts market research, identifies the most effective ways of advertising, and together with the manager draws up a plan for further action.

The artist is engaged in the development of layouts, layout.

A computer technology specialist works with graphic, photo and video editors. He is also engaged in the development of the site, its content.

The operator is printing the necessary attributes. If necessary, arranges with other firms for the provision of support services.

organizational plan

Financial plan

Monthly revenue is: 280,000 rubles.

Initial costs: 414,800 rubles.

Profit before tax: 79,800 rubles.
Tax: 11,970 rubles. We calculated the STS (15% of the difference between income and expenses). Other calculation methods can also be used.
Net profit: 67,830 rubles.
Profitability: 24.23%.
Payback: from 7 months.

Risks

As you know, all risks can be minimized or avoided, regardless of whether they are internal or external. Consider the most important of them, and analyze the methods of struggle.

Name of risk	Negative business impact	Ways to avoid
Changes in the economic situation in the country	Declining demand and subsequent shrinking profits	Active work in the field of forecasting and planning their own work.
Changing consumer preferences
Capturing a large market share by competitors		Studying the policies of competitors, tracking their work and success. The use of prediction in relation to their future actions.
Dumping policy from competitors
Changes in legislative acts, regulations		Mandatory study of all applicable acts. Monitor the situation in the country. This should be done not only at the level of adopted legislative acts, but also at the level of bills.
Lack of employee motivation, unwillingness to work	Decreased efficiency, decline in production volumes, a sharp decrease in the profitability of the enterprise and its profitability	Offering an adequate salary. Working with employees, building feedback with them (the study of their desires, preferences and requirements). Creation of a psychologically favorable environment in the team.
Customer insolvency	A sharp deterioration in the financial situation	Careful study of the situation in the customer's company before concluding a contract. Development of agreements providing security. Development of an advance payment clause.
The impact of the elements, fires	Unforeseen costs, downtime, property damage	Insurance of this type of risk, their preliminary assessment.
Possible failure to fulfill own obligations to customers	Reducing profits due to the allocation of funds for the payment of penalties, rising costs	Contacting Insurance companies for obtaining bonds (guarantees).

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

In this material:

How to start an advertising agency business plan? It depends on how exactly you plan to start in this business. Someone counts on a good initial investment and expects to pay it back very quickly, while someone has to hope to start the project from scratch. Both of them have good chances to succeed in business.

The main mission of the project

It is the mission that the advertising agency performs, because it helps hundreds and thousands of people to succeed. There are many people who have good organizational skills, feel the needs of potential customers and the mood of the market, are able to produce themselves good goods and services, but they cannot sell it all. For this reason, their projects fail, they are forced to close their enterprises, although all they lacked was competent promotion.

In this case, traditional advertising agencies, which act in a stereotyped way, drown these projects faster, draining thousands of advertising budgets. They do not recommend bringing clients, but offer to master advertising budget, having done a chain of uncomplicated actions, including the development beautiful design flyer or banner, displaying or distributing printed matter. Their advertising is ineffective.

Customers are already tired of all this, although there is no particular alternative. The need for advertising is only increasing, but the competition in this market is rather big. It is necessary at the start to try to move away from competitors, to offer potential clients something that would compare favorably with all other agencies. But the main thing is to bring real consumers to the customer. Set such a mission for your advertising enterprise. If you manage to perform this task regularly, then there will be no end to customers.

What do you need for a traditional start?

What does a traditional advertising business look like and what does it take to do it? Most advertising agencies offer the following range of development and creation services:

layouts;
banners;
business cards;
flyers;
logos.

Profitability in this area reaches from 40-50%. For some reason, this is called a creative business, but it doesn’t smell like a special creative, because basically some kind of hackneyed template or its processing is offered. An example of the cost of some services:

the scenario is proposed to be developed for 12-15 thousand rubles or more;
the logo costs from 20 thousand rubles;
development of a shield layout of 18 m 2 - from 7-8 thousand rubles;
original layout of a corporate publication - from 20 thousand rubles;
advertising layout in a magazine - from 10 thousand rubles;
corporate identity - from 70 thousand rubles.

No one gives guarantees that the money spent on the developed layout will somehow pay off. It is very good if a new enterprise:

may purchase or lease spaces on which advertising is given and lease or sublease them;
advertising is made on it in the form of signboards, stands, etc.;
has the potential to sell advertising via the Internet (creating selling pages, business card sites, promoting them, etc.).

To do this, at the initial stage, the following investments in equipment will be required:

multiple computers with high performance for design work and software for them from 2 thousand dollars;
printing equipment used to make signs, business cards, banners - from 15 thousand dollars;
good internet channel and dedicated telephone line— depending on tariffs;
office furniture - from $500;
stationery, material for the manufacture of products - from $ 500.

In general, at the start, you will have to count on an amount of $20,000 or more, because you will still need to create a company website, invest in promoting advertising services, and pay for renting a room until everything is set up and repaired. Finally, the search for staff and customers will take some time.

From the staff you will need:

designer;
creative;
agency marketing manager.

As soon as everything is ready, the staff is hired, the equipment is purchased, you need to start looking for customers, although this should be done earlier.

Why can you start from scratch?

But you can not engage in the purchase of expensive equipment. It is enough to have a computer and a phone, good internet- the minimum that is needed for your own advertising agency. As for the necessary printing equipment, printing can be ordered from agencies that have it. There is no need to worry that once they have made printed materials for your client, they will intercept him.

First, they don't know that you are not the client's representative. And secondly, unlike this print shop, you do not just provide a banner or some kind of layout. Your agency does not sell advertising. It solves the problem of the client to promote his goods and services. And printed materials in this solution are only one of the tools, and not the main one, while traditional advertising ends with this.

Therefore, in the business plan of an advertising agency (Appendix No. 1), it is generally possible not to make any value in the column that lists the costs of purchasing equipment and hiring staff. Everyone has a computer and a phone, and a stable Internet does not require a lot of money.

Some people think that it takes a lot of money to start an advertising business. But it's not. Money is needed to create your own image, brand. How to do it? 100% mark-up on services, even on business cards. Having received the order, having taken 50% of the advance payment, they have already paid for the order and went to zero. The remaining 50% is your profit. Having received several thousand rubles of profit from the first order, invest in the provision of advertising services in your business. You can and should start working in the advertising business from scratch.

How to be different from others?

Whether you start with everything necessary equipment or with complete zero, for the successful development of the project, you will have to follow the basic principle - to combine technology, people and their capabilities. It's easy to say, but not hard to do if you're creative.

For example, many types of businesses prefer online advertising. This is especially true for small businesses, for which this type of promotion is very accessible and effective. At the same time, every day, hundreds of thousands of people travel by subway or other public transport. Almost everyone is in their gadget, be it a smartphone or tablet. If at this time he sees an advertisement with an attractive headline and the address of the site, he will be able to enter it using his own device.

But already on the page of the Internet resource itself (selling page, business card site, one-pager), it is taken into circulation by the main call, pictures, special offers and the offer itself. That is, the task of printed products should not include the sale of the product or service itself, it should be an impetus for potential client move further along the sales funnel, which is built by the advertising agency. The advertising market has changed, now offline complements online advertising.

That is why blind copying of any one element by a competitor will not bring customers to the customer. This means that even if the customer is offered to order printed products directly, this will not suit him. By placing an order directly with those who print a banner or flyer, he will save 1-2 thousand rubles, but in general he will lose: this tool will not fit into the general sales system. Such an approach to working with customers can be built into offers not of any individual services, but of a whole complex, when cases are offered to potential clients of an advertising agency.

Expect to open your own website right away. The site is necessary, it is not even discussed. No one has canceled online orders. An agency is exactly the same small business that needs cheap and fast promotion. Try to focus on interpersonal relationships with customers who play a big role. Respect the deadlines and accuracy of order fulfillment.

Use the power of social networks. A lot of people live in in social networks, so make it work for you, not you in it. But the group should be interesting and not pushy. You don't need to sell it right away. Sales must be unobtrusive.

Get a short convenient memorable number. Parallel it with a box Email so that people send e-mail, match the address with the phone number. There is no need to worry about a landline phone, since there is no urgent need for it. Learn at a basic level graphics editor Photoshop or CorelDraw.

On the website of the agency, place such a unique trade offer(hereinafter - USP) with a good offer to stand out from competitors. Example: free shipping printed materials or arrival in the office to the customer manager, designer. Keep in mind that the more time you spend on a client, the more responsive you can expect from him.

In the USP, it is better to offer a range of services. Having made a banner, the customer will find that there is no one to place it and nowhere. Ads are not running. One banner requires a set of services - design development, offer preparation, printing, finding a place and hanging. Offer all this to your clients in a complex. You can enter into partnerships with other entrepreneurs to perform other services.

On the site you need to hang enthusiastic real reviews even if they are about making a slogan or business cards.

Some important points at work

First, tune in to failures, don't let them be a disappointment to you. Know that everyone needs advertising and no one will refuse new customers. So this time you were unconvincing. Second - do not offer a process, but offer final result. If you provide them with new customers, they will always stay with you.

And where do you get ideas about the squeak of customers for the agency and clients for them? They are everywhere. Pay attention to the example of low-quality advertising that hangs, come up with your own version, test it using the network’s capabilities and offer it to a potential customer who is already draining the budget for low-quality advertising.

Keep in mind that your first customers need to be completely sure that they are being honest with them. Otherwise, they will run away, feeling at least some falsehood. Show yourself as a specialist, speak in an understandable language, partner with large advertising agencies, which may have customers that do not suit them in price and size.

No need to just come and say that you are a beginner. A website, business cards, your own style - all this shows the customer that you are a professional. Be sure to include all the first works in your portfolio so that it grows very quickly. Publish materials on the site about the emergence of innovations in the field of advertising, new equipment, new technologies. This shows the professionalism of the agency itself. And this must be done as quickly as possible.

If it so happens that the customer needs a nosebleed to know how long you have been in the market, do not cheat. Showing efficiency is one thing, and outright lies are another. Admit that you have not been in this business for long, but you are ready for creativity and show what the customer will not find in other agencies with their stereotyped thinking.

Many are attracted to this business by high margins, the ability to recoup investments in a few months. If you go the other way, offering clients not a process, but an end result, as few do, the agency can develop into large enterprise with millions of turnovers. Today there are no problems with the production of goods and services, but there is a high demand for their sale. The main thing is to learn how to satisfy this demand. And this is an art that needs to be comprehended.

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Organizations and firms involved in the creation of promotional products also need to be promoted. Every year the competition in this business is growing, which means that before starting your own company, you need to carefully consider how exactly you will promote an advertising agency.

To do this, it is necessary to select the most effective methods promotion and identify deliberately losing options, which are better to refuse.

This article is designed to help entrepreneurs create their own, correct and thoughtful strategy that can advertise an advertiser.

Point decoration

Facade

Despite the fact that the management of an advertising agency does not have the task of attracting the attention of all passers-by without exception, you still have to take care of the exterior design of the facade. Of course, you are not obliged to use extremely bright, catchy colors or try to "catch" the eye at any cost - it is unlikely that your potential client, the owner of a large manufacturing enterprise or the head of a serious organization will walk along the streets of the city and, noticing your agency, decides to come in and find out exactly how you work. However, your building or space must be visually appealing, because if you manage to get a client, you will need to make a good impression on them, which is definitely not helped by peeling walls or gaudy decoration.

Signboard

Your agency's sign must be prominent and include your company's name. This is perhaps essential requirements to this promotional tool. Again, you don't have to order huge, luminous signs at all, because attracting passers-by at night is not your task at all. However, some agencies prefer to make or order really bright LED designs. The motive of the management of such organizations is quite simple - a good, high-quality sign is a kind of indicator of how the company will work with the client, and what product it can give to the advertiser. But if at the start of a business you cannot afford such an advertising medium, a simpler option will suffice.

Entry group

Outdoor advertising

Billboards

Billboards will be good advertising tools for the agency. However, if you are only looking to enter the market, try to assess your strengths sensibly. You can design the poster yourself, but you still have to pay for billboard rental, which can be too much of an expense for a start-up company. But if you can afford to install or rent billboards, try to place them in business center cities, on the main highways, in other words, wherever your potential customers can regularly visit - heads of organizations, owners outlets etc.

Pointers

Pointers are necessary if your agency is not located on the first line of houses, but, for example, in the yard or around the corner. By setting up a pointer, you guarantee that your client will be able to find your company easily and without difficulty.

Internet advertising

Website

Having your own website is a must for any advertising agency. You should not save time and money on this resource, because it is the "face" of your company.

So, develop a really high-quality design, create a user-friendly interface, try to make sure that when visiting the site, a potential client understands that you will provide services at the highest level.

If your resource is done in a hurry, and its design is tasteless, you can hardly count on getting a client.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Direct + Adwords

Yandex.Direct and Google AdWords are the best advertising platforms in Russia. If your site meets all the requirements of these resources, you will be able to place contextual advertising, the obvious advantage of which is that it is not aimed at all users, but at people who are interested in the services that your company provides. Moreover, such advertising also takes into account the territorial feature, which also makes its impact even more narrowly targeted.

Groups in social networks

your target audience. Only by doing this will you be able to develop content that will be of interest to your subscribers. You can focus not on one, but on several of these groups at once, publishing information that will resonate with representatives of each of them.
your main tasks. Try to clearly decide for what purpose this or that page on the social network will serve. For example, a Facebook group can be used to find creative employees, attract SMEs, and sell consulting.
Specific deadlines and goals for each group. You can really use the resource effectively only if you answer yourself the question of what you want to get from each network. For example, you can set yourself the following task: get a thousand active subscribers on a page on Vkontakte, 10 active requests, and 300 clicks to your official website. Be prepared for the fact that in order to achieve this goal you will have to regularly advertise the group on larger thematic sites of the city, however, the cost of promotion in social networks rarely causes a serious blow to the budget, unlike, for example, such funds. outdoor advertising like billboards.
strategy. Your content should be not only interesting, but also unique, so that it can set your community apart from the competition. Define your forte(this could be visual content, for example) and actively use this advantage.

Ads on ad sites

Sending emails

Direct mailing to all potential customers is one of the most effective ways promotions for such organizations. However, you will have to work hard to get the right database, but this effort is guaranteed to pay off. In such letters, try to emphasize your main advantages, those advantages that will make a potential client give the order to you.

Printable advertisement

Leaflets

Handing out flyers of your agency near the subway does not make any sense. However, it is still worth making a batch of such materials, because they can clearly demonstrate what your agency is capable of. You can leave them in your office as mock-ups, you can try to distribute them in places of business activity.

business cards

Business cards are a must for any advertising agency. First, they will also show customers what level of service they can expect from your company. Secondly, they will serve as a material reminder of you. Business cards are multifunctional - entrepreneurs can not only use them themselves, but also distribute them to their business partners (of course, you can count on such a course of events only if the client is satisfied with the services provided).

Booklets

Essentially, booklets have the same characteristics and the same functions as flyers, with the difference that they allow more information to be included.

Advertising in newspapers and magazines

If you can afford to advertise in thematic publications, order advertising modules, or write an informative article mentioning your agency. Such publications will definitely benefit the business, significantly increasing the company's awareness.

Other

Discounts and price promotions

To attract and retain customers, arrange special promotions, possibly with a prize draw, make nice bonuses, give away souvenir products with your company logo.

Master classes

Master classes and seminars can be non-standard and creative ways to promote your agency. Promote your seminar, for example, "How to attract a hundred clients using outdoor advertising" on all platforms available to you. If the seminar is successful, there will certainly be entrepreneurs among its attendees who will want to work with you.

word of mouth

Remember the best advertisement is the quality of your services. Do the work efficiently and on time, try to make sure that your customers really promote their brand with your help. Your crystal clear reputation and their success will be the best recommendation for new partners.

"Barter"

If you want to increase the visibility of your company, you can negotiate with major organization by offering them your services in exchange for distributing your branded products and good recommendations partners.

Electronic directories

Use resources such as 2Gis and 2Geo. The publication of data about the enterprise in these directories is free, but it is better to refuse paid advertising on these sites due to its inefficiency.

Calls to clients

Cold calling is one of better ways promotion of an advertising agency. Until you develop a solid client base, they will become your main source of orders. Remember, passivity is definitely not for this business.

What Ads Don't Work for Advertising Agencies

Radio and television. Such media are too massive. In this case, this is more of a disadvantage than an advantage. advertising companies it is worth focusing on a narrow, specific segment. That is why broadcasting audio and video will not bring the agency anything but additional costs.
Standers, banners. These outdoor advertising tools are also not effective for advertising agencies. In fact, this is also due to the fact that such designs and posters are aimed at people in the mass, and not at a specific target group.

Examples of slogans for advertising agencies

Ease of advertising solutions.
We work like clockwork
Team of professionals!
The result is OBVIOUS!
Shelter of unborn ideas
We are advertising!
The team that helps you win
Creative strategic purpose.
We will help you become famous!
Help to get out of the herd
We think better than you think!
We inspire!
We make money for you!
New clients for your business!
New height for your business!
Do you want us to increase something for you?
We want you to be recognized, both in heaven and on earth!
International quality at local prices.
New horizons for successful business.
The future is ours.