Production of plastic photo frames as a business. How to open a baguette workshop. Additional directions. Equipment. Equipment and equipment

Lately people are giving great attention decorating their homes. The traditional way to make your home brighter is to place picturesque paintings, embroideries, appliqués, and various other works of art on the walls.

Painting framing services can be offered according to any, even the most original, client's fantasy. In this review, you should consider the business plan of a framing workshop.

Starting a business

Absolutely any entrepreneur can start a business in the form of opening a baguette manufacturing company. This type of business does not require a license, as it does not have any production. This direction is considered artistic restoration work. Therefore, it remains only to draw up a high-quality business plan for a framing workshop and start implementing it.

The client base will be quite extensive

Currently, the framing business is in its infancy, so there will simply be no shortage of customers. Approximately half of the customers who frame the paintings - state institutions and large corporations. In addition, many people need frames that will be used as the design of certificates and diplomas.

Even the most simple advertisement framing workshop can attract attention. But in order to client base increased all the time, you will need to spend money on active promotional activities. advertisements on radio and television, in newspapers, word of mouth- all this can help in increasing income.

Framing workshops are also visited by artists, collectors and seamstresses. The magnificent results of the design of their work will delight every creative person.

Some companies operating in this area also specialize in restoration work (this must be taken into account if you decide to draw up a business plan for a framing workshop).

Among them are works with darkened icons, which are in private collections and families that care about their heritage.

The use of baguettes

Baguettes are used for decoration. Currently, they are very popular in interior design, as they allow you to give the room a new unsurpassed look, as well as place original and bright accents. In the baguette style, not only paintings can be made, but also mirrors, embroidery, awards and much more. Almost any object can become an expressive interior detail.

What is a workshop for?

A framing workshop is an organization for decorating an object (pictures, posters, mirrors, etc.) into a baguette in order to form a beautiful and bright frame. As a result of the work done, you can get a real work of art.

In order to draw up and implement a business plan for a framing workshop, you must have not only the makings of a businessman, but also an artistic taste. Many competent craftsmen work for framing companies not only because of the love of art, but also because of the ability to produce finished products in a beautiful and elegant form in accordance with the wishes of the client. It is especially pleasant, according to the masters, to work with such original paintings that fall into the hands of clients through inheritance or donation.

What is required to start a business?

What is needed to open your own business in this field of activity? In order to open a company, you need to select equipment for a framing workshop, hire workers (for the first time, 2-3 specialists are enough) and rent a room. The business in the form of a baguette workshop has already taken root in the enterprise market. Therefore, you can always find an experienced entrepreneur who will help beginners organize their own enterprise.

What equipment will be required?

The framing workshop equipment includes: cutting machine, mechanical seaming machine, guillotine and mechanical type flat nail gun. Guillotine - a machine for cutting baguette profiles of the required size.

For the manufacture of cast and molded frames, special saws are needed. The cost of one blade is approximately 90 thousand rubles. You will also need to purchase a machine for a framing workshop with a relief roller. With it, you can apply an image to the frame using a paste or using a hot method.

If you decide to open your own workshop, you will need to consider one negative moment. It will not be possible to buy equipment in Russia in full. Therefore, it will be necessary to purchase some machines abroad under the order.

Need some knowledge!

A special requirement that applies to entrepreneurs who want to open their own own business- you need to have certain knowledge and understand the styles inherent in different eras. It is equally important to understand the history of art, as many clients are very familiar with this topic.

In order to make a composition that will complement a certain housing, it is necessary to evaluate the interior. This is necessary in order to understand what materials it contains more, and in what style the design should be done. Otherwise, disharmony will appear due to the shifting of various epochs.

It is almost impossible to create the desired baguette for paintings, mirrors and photographs without knowing the specifics of the interior. Problems can, of course, arise even with the most competent masters, especially if the client does not want to listen to the master and wants to get the design that does not fit the interior. Usually in this case, you will have to completely redo the work.

Specialization of masters is an important condition for successful work

Each master of a baguette workshop should have a specialization: one of them is engaged in the technique of oil painting, the other - in icons and embroidery, etc. Some frame shops work in several directions, but most of them choose something specific. This is useful for professionals: they deepen their skills and gain valuable experience.

Picture frames are quite rare, but demanded products in the domestic market. Many buyers seek to purchase a unique frame for a photo or picture. Products are made of metal, plastic or wood, while the technology for production practically does not change.

To organize this enterprise, you will need to spend a significant part of the money on the purchase of special working systems, attracting personnel and renting a free building. It will also require investments in the purchase of raw materials.

With proper organization and high efficiency, this business is able to generate a stable high income. The main feature of the presence of such an enterprise is the possibility of its further expansion.

Search and rent of free space for work.

In order to choose the right free space for organizing an enterprise, you will need to analyze the rental market. For example, in the Moscow region, you can profitably rent an industrial building outside the urban area. The average distance to such facilities is between 10 and 40 kilometers, with the main benefit being cost. For a square meter, you will need to pay at least 7,600 rubles for the year of using the area.

During the selection of buildings, it is important to take into account the presence of connected communications (water, electricity, gas), as well as the general location of relatively important road junctions. The nominal area for this business should not be less than 400 square meters, while it is important to calculate the space for an additional warehouse finished products. The best option for rent would be to use an industrial building or an existing workshop.

Total possible expenses for renting space for organizing a business: 7,600 x 400 = 3,040,000 rubles per year of using the facility. Expenses for registration of accompanying documents and transport are not taken into account.

Selection of qualified personnel.

Qualified personnel is the main basis for efficient production Therefore, it is important to choose the right specialists at the stage of business development. For accurate selection, you should use the technique of consultations and interviews, followed by a little practice. During the passage of these stages, you can assemble the most cohesive and qualified team that will work with good efficiency.

We can distinguish the following popular specialties and the average salary:

1. Specialist technician - from 63,000 rubles;
2. Professional artist - from 53,000 rubles;
3. Milling operator - 43,000 rubles;
4. Grinder - 38,000 rubles;
5. Painter - 41,000 rubles;
6. Handyman - from rubles.

The total cost of maintaining a staff of workers in production: 63,000 + 53,000 + 43,000 + 38,000 + 41,000 + 41,000 = 279,000 rubles per working month, respectively, calculated for 12 months = 279,000 x 12 = 3,348,000 rubles.

Tools and industrial equipment.

Depending on the set of tools, the overall efficiency may vary manufacturing enterprise. The better the equipment and units, the better the products and the overall rating of the company.

It is important to correctly select all systems at the initial stage of production, as in the future, due to the systematic replacement of devices, stagnation of the conveyor may be observed. All purchases are recommended to be made only from trusted dealers with official warranties and documentation.

Equipment you will need first:

1. Chamber furnace - 125,000 rubles;
2. Auger for the preparation of mixtures - 45,000 rubles;
3. Moulder with automation - 83,000 rubles;
4. Grinding machine - 55,000 rubles;
5. Machine for engraving - 21,000 rubles;
6. Painting machine - 43,000 rubles;
7. Small tools for maintenance - 8,000 rubles.

The total estimated costs for the purchase of key working systems and assemblies: 125,000 + 45,000 + 83,000 + 55,000 + 21,000 + 43,000 + 8,000 = 380,000 rubles, while possible transportation and configuration costs are not taken into account.

Advertising business and products.

Availability correct advertising will increase the number of sales, as well as establish an effective market for the sale of products. It is important for a manufacturing company to have a good advertising company. To reduce the cost of services and increase efficiency, you will need to use only proven and affordable methods: the virtual Internet, the press (printing newspapers) and the free distribution of materials with contact information.

The cost of services for creating a personal website varies between 150-160 thousand rubles. In the press, additional costs may apply for organizing multiple streaming ads. Free distribution of advertising materials can be carried out in conjunction with the work of press services.

Marketability and payback period.

You can sell ready-made frames on the Russian market, in particular through wholesale purchases of consumers. Large hypermarkets can be used as the main buyers, art schools, market, offices, studios, photographers and other professionals who need this product. The average cost may vary, depending on the characteristics of the market. On average, a set of frames costs from 1200 rubles (excluding the material of manufacture). Provided that about 500 sets are sold in one month, the total profit will be: 1200 x 500 = 600,000 rubles. Profit for the year - not less than: 600,000 x 12 \u003d 7,200,000 rubles. Taking into account current investments and high work activity, this business is profitable and will pay off in 8-12 months of work.

• Market situation
• Premises selection
• Materials for production
• Recruitment
• Business promotion
• What documents are needed
• • • • Similar business ideas:

In framing workshops, they decorate paintings and photographs, make frames for them, frame posters and information stands. A framing workshop is primarily a micro-business. “You can't make a fortune in this business, but there will always be enough for bread and butter,” many market players believe. The average profitability of one workshop is about 50 - 100 thousand rubles per month ...

Market situation

The competition in the baguette business is extremely small. This is primarily due to the fact that the very service of decorating paintings and photos in a baguette is not so popular in our country. For example, in Italy, the average resident of the country uses the services of framing workshops on average 10 times a year. In our country, this figure hardly reaches one. Although the situation has begun to change in recent years. According to some information, the baguette market in Russia shows annual growth 10 percent or more.

If you decide to open your own framing business, then you need to solve several basic tasks: find a room for a workshop, purchase equipment and find a framing master.

Premises selection

There are no serious requirements for the premises for a framing workshop. The workshop can be placed even in the basement with an area of ​​20 m2. High permeability is also not such an important criterion. Overpaying for expensive square meters here will obviously be superfluous.

You can start with minimum space. The main thing is to allocate several zones in the room: a production room, a warehouse, and a room for receiving orders (working with clients). At the entrance to the premises, it is desirable to have space for placing samples of the work of the workshop.

How much money do you need to open a framing workshop

The cost of starting a business for the most part consists of the purchase of equipment and materials.

The complete set of equipment for a framing workshop depends on the planned scale of activity and size start-up capital. According to the participants of the framing forums, the most suitable equipment for a framing workshop includes the main components: a guillotine, an assembly machine and a cutter for a passport. The purchase of such a set of equipment will cost 8-10 thousand dollars.

However, you can limit yourself to a more modest start. Some craftsmen start a baguette business by buying a baguette cutting saw costing no more than 5 thousand rubles and a passport cutting machine worth 4 thousand rubles. Such a set is enough to stubbornly and painstakingly master some of the subtleties of framing. In general, the possibility of a practically “zero” start and the subsequent purchase of expensive equipment is the main advantage of the framing business.

Materials for production

Also, at the start of the business, you will need to purchase some materials: a baguette profile, 2 mm glass, colored cardboard for a passe-partout (the most optimal size 80x120), foam board.

Glass is necessary primarily to protect paintings and photographs from mechanical damage and fading. With the help of colored cardboard in framing workshops, a passe-partout is made - the main element in the artistic design of the picture.

Framing profile is the main material of the framing workshop. It is with the help of a baguette that frames are made for paintings, photographs, posters, etc. A baguette profile is sold in running meters. The standard size of a baguette profile is 3 meters. The unit price depends on the baguette material. The most common baguette profiles: aluminum, plastic and wood. An aluminum profile will cost about 8 - 10 euros per 3 meters, a plastic one - 5 - 8 euros. Wooden baguette profile is the most expensive and is considered an elite material. The cost of a wooden profile can reach up to 60 euros per 3 meters.

The main suppliers of baguette profile are Italy and Spain. Also, a cheap profile is imported from China, but many professionals complain about its quality. In Russia, you will not find normal baguette manufacturers. Baguette profile advantage is purchased in Moscow and via the Internet.

Recruitment

Main actor baguette workshop - master (carpenter, carpenter). Much depends on his “hands”, since it is the master who is responsible for the production process. Therefore, the search for a master is the main stage in the formation of the organization's team. In addition to the master, a person responsible for processing orders (manager), a designer, a director and an accountant (you can “incoming”) may be required.

In general, the framing business is often built not from the director or entrepreneur, but from the master himself. That is, a person likes to engage in the design of paintings, this may be his hobby. He has necessary equipment, which is enough for him to fulfill small orders, maybe even at home. He has a client base and decides to register the activity and open a full-fledged workshop. In fact, this is the ideal way to open such a business with the least risks and financial costs.

Business promotion

Advertising a framing workshop is a separate topic for conversation. Painting services are quite specific and have a very narrow circle of clients. It is for this reason that it is recommended to open such a business only in cities with a population of more than 100,000 inhabitants. Using expensive advertising channels, such as TV, radio, posters, and so on, in such activities is not an affordable luxury.

Most best ways advertising framing services: your website on the Internet, participation in specialized exhibitions and, of course, word of mouth. Creating a site and filling it with information will cost 1-3 thousand dollars. Yes, these are decent costs for small workshops, but it is through the sites that more and more customers come today. This is especially true for large cities and metropolitan areas.

The phrase "framing workshop" in Yandex in Moscow is searched monthly by 1991 people, in St. Petersburg - 1177 people, in Samara - 570 people. All these people want to get to the websites of framing workshops, read information about the services of the organization, and possibly place an order in the future. Therefore, without having your own website, you may lose some of your potential customers.

And, of course, the most The best way advertising - classic word of mouth (or "gypsy mail"). However, this channel of information directly depends on the quality of your services and the authority of the organization as a whole. Develop your baguette business, work on the assortment, improve the quality and the client will always find you!

Step by step business plan: where to start

To open a baguette workshop, you need, first of all, to master the features of the business, the baguette production technology. It is not difficult, but requires certain skills and artistic taste. It's good if you have an education in the field of design. It does not interfere with taking more courses as a master cabinetmaker or restorer. Since, most likely, your customers will consult with you when placing an order, or they will ask you to make a frame for a picture to your taste. But you need to take the following steps:

• register a business;
• choose a room;
• purchase materials and equipment;
• advertise activities;
• find clients.

How to open a baguette workshop, see

How much can you earn in the baguette business

Baguette business will not require you to make any large investments or large expenses. You can, for example, save on renting a room and initially work in a garage. Or give up the work of hired personnel and work as a family. But even if you include the rent of the premises, taxes and wages 2-3 employees, the profit can reach 40-50 thousand rubles.

What documents are needed

A license for this type of business is not needed, since it does not provide for any production and relates to restoration work. It is quite possible to register a business as an individual entrepreneur by preparing a standard package of documents. OKVED code 20.51.4., relating to the production of frames and other wood products. The taxation system is suitable for UTII or USN.

Baguette manufacturing technology

There are many technologies that you should be familiar with before starting your own business. But the process itself looks like this. The slats are chopped and cut to the desired size, then fastened together to form a frame. After that, a mat is cut out of thick cardboard and glass is inserted. Usually high quality 2 mm baguette glass is used.

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Anyone can start their own business. It is more difficult to find a niche that is not occupied by competitors. A promising option is your own framing workshop. It does not require significant financial investments and has high level income. To open such a workshop does not require a special license.

Market research for the production of frames

The main activity of this organization is the production of picture frames. To do this, use wooden planks - baguettes. In addition to paintings, they are used to frame mirrors, photographs, handmade miniatures, and other art objects. Such a workshop is enough promising business. There is a demand for framing services in the country. Recently, the growth of purchasing power has amounted to 15%. The average turnover of such an organization can reach 6-7 thousand dollars. The profitability of orders is 40%. The benefits of starting a business from scratch are obvious:

• Low level of competition.
• Availability of raw materials.
• Constant increase in demand.
• No license to operate.

Own business is real. How to open a baguette workshop from scratch on your own? It is necessary to draw up a plan-estimate, calculate the main implementation steps.

Business registration

To open your own business, you need to register a company. It can be owned by entity or individual entrepreneur. For this you need:

1. Apply. The document is filled in according to a standard form with the display of passport and contact details.
2. Register an application with the tax office.
3. Register with the statistics office.
4. Open a bank account.

The cost of expenses will be 1000 rubles. Additionally, 1000 rubles will be required. for printing.

Room for a baguette workshop

Organization of work is carried out in two ways:

• Implementation of activities in 1 building.
• Separate premises for a workshop and an office for receiving applications.

At the initial stage, it is permissible to receive visitors in the same building as the workshop. This will increase efficiency and reduce the level of financial costs to almost zero. Conventionally, the office is divided into zones:

• Meeting with visitors.
• Warehouse for raw materials.
• Showcase of finished products.

With a separate location of buildings, places with low rent are selected as a workshop (warehouse, basements, private sector).

The office can be rented in respectable buildings in the central part of the city.

Selection of equipment for the workshop

Any business requires certain investments. In the case of this workshop, the bulk of the costs will go to the purchase of equipment. For work you will need:

• Guillotine (machine for cutting baguettes).
• Saws.
• Assembly machine.
• Equipment for cutting passe-partout.
• Glass cutters.

Good equipment is not produced in the CIS. Its delivery is ordered from America and Europe.

Preparation of raw materials for the manufacture of frames

The main material for work is a three-meter profile. It can be made of wood, plastic, metal. The cost of the profile depends on the type of raw material used. The most expensive is wood. The price for 3 meters of a profile can reach 80 dollars. To purchase raw materials, they establish contacts with Moscow and St. Petersburg suppliers. They import goods from Europe. It is acceptable to purchase low quality materials from China. Some owners are engaged in independent production of a profile. This allows you to reduce costs, which is important when opening such a workshop from scratch. Raw materials of domestic producers are of lower quality, but more economical compared to European counterparts.

Recruitment for business organization

How independent business the workshop will become a highly profitable enterprise if all factors of the strategy are taken into account, from the purchase of equipment and materials to the selection of personnel. At the beginning of the activity, a master, a customer service manager, and an accountant are enough. As a master, a carpenter, cabinetmaker, restorer, and carpenter are hired. 1 person is being hired for the position of Accountant and Receipt of Applications. With an increase in the number of orders and profits, you can expand the business. Several craftsmen, a cleaner, and a graphic designer are hired on the staff.

Potential Buyers

The main consumers of such an institution can be:

• Photographers.
• Painters.
• Designers.
• Wealthy people.
• Representatives of large organizations.

Promotion of a business workshop

With a competent, planned approach, it is quite possible to become the owner of your own profitable business from scratch.

Have you ever bought a baguette? If you remember a long white bun with a crispy box, then high art has not yet reached your home. Although it can be confidently stated that lately the decoration baguette frames spread not only to the paintings of master artists, but also to multiple family heirlooms. Therefore, if the artistic word "baguette" is replaced by the common folk "frame", then we will find framed family photographs, embroideries, children's drawings, grandmother's mirrors, grandfather's diplomas and medals around us. Some manage to enclose even LCD TVs in an “antique” baguette.

This is the modern relevance of the baguette that encourages enterprising businessmen to open entire workshops for the manufacture of artistic frames. In Moscow alone, the number of framing workshops is approaching 150, and there is enough work for everyone. True, outside the capital, the baguette market is practically not filled.

Starting a baguette business

To start in the baguette business, you need a very modest amount of $ 10-12 thousand. Such money will be enough to open an individual entrepreneur, purchase equipment, rent premises.

For a workshop, an area of ​​​​40-50 m² is enough. Since the production process is quite noisy, it is desirable to isolate the premises well or locate them in a place remote from residential areas. Ideally, in addition to the workshop around the city, they open points for receiving orders, but at first a small shopping room can be combined with a workshop.

As the main equipment, you will need: a guillotine (up to €1.5 thousand), a circular saw (up to €2.5 thousand), an assembly machine (€2 thousand) and a passe-partout machine (€1.5 thousand). In Russia, such specialized equipment is not produced. Imported machines are brought from Italy (the most convenient), Germany (the most reliable) and the USA (just high quality). You can also find cheap used equipment, but, most often, it does not justify itself and gives out a lot of marriage.

The choice of raw materials for the production of art frames

Wholesalers offer a wide selection of baguette rails from a European manufacturer. Most of the products are imported from Italy. Next in the list of suppliers are the Spaniards, the French, the Czechs, the British. The cost of a running meter varies from 200 to 4000 rubles. Such a range of prices is due to the type of material and the degree of complexity of the product. According to tradition, baguettes are made mainly from African ayos or Indonesian ramin. These materials are extremely resistant to deformation and have a specific dense structure. However, the wood is just the base, and the outer swirls are made of molded plastic and skilfully matched to the wood.

There is a good demand for aluminum baguette now. It is delivered to us from Germany.

The variety of products pleases. The usual range of samples offered includes up to 3-4 thousand design options.

An imported baguette takes Russian market about 70%. The remaining share is accounted for by two domestic producers: Interkvadrum and Mart. Their products are made mainly from pine. It is not as flawless as imported, but captivates with its cheapness (40 rubles for a 3-meter rail) and is used for work that does not require any frills.

No one accurately estimated the annual baguette market, but the figure of several million (of course, dollars) will not be far from the truth.

business technology

The set of equipment is determined by the technological cycle. Reiki is cut with a guillotine and cut to size on a circular saw. Then on the assembly machine they are fastened into a rectangular frame. Further, in accordance with the dimensions of the frame, a passe-partout is cut out of thick cardboard on a special machine. 80% of orders use a special 2mm baguette glass. There are no glare effects in it, but there is impeccable quality.

At the final stage, all blanks are assembled together with the customer's product.

Personnel issue

There is a certain “tension” with personnel. There are no more than fifty real masters making orders "blindly" in Moscow. The rest can be trusted only "consumer goods". Some businessmen try to organize framing art courses, but real skill comes to units even after many years of improvement. You can lure a real master with a decent salary of at least $ 1000.

The consultant at the receiving point must be a competent specialist and a good psychologist. An error in measuring the "source" under the frame can result in poor-quality execution of the order and a considerable loss for the workshop. And a timely prompted argument or compliment to the customer can play a decisive role in concluding a deal. A good consultant will agree to a salary of at least $700.

Often one of the positions is occupied by the owner of the workshop.

Where is the profit?

Moscow prices for a baguette are quite high. A simple frame for a photo will cost at least 400 rubles. Orders come in different, but daily. For example, on one day there may be 30 orders for 500-1500 rubles, and on the other - three orders of thousands for 20-25. The average monthly turnover of the capital's workshop is confidently running up to the mark of 300 thousand rubles, and the most "cool" earn a million.

Baguette profit consists of at least two sources: the difference between the wholesale and retail prices for materials (from 50% to 100% or more) and the cost of the work itself (up to 30-40% of the retail cost of the materials used). With a business profitability of 20-30%, the money spent will be returned in six months to a year.

Demand for baguette products increases by 10-15% per year. So, if you have a craving for beauty combined with a thirst for profit, the framing business is just for you.

Prepared by the editors: "Business GiD"
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