Business plan for opening a billiard room. Billiard club. Business plan. Only one stands a chance

We recently told you how to organize your own, today we will talk about such a game that is also in demand, like billiards. The idea to open your own billiard club often comes to the minds of people who are interested in this type of entertainment. Businessmen who are keen on billiards and who know a lot about it are more likely to create an interesting and attractive billiard room for customers, those who are far from this game.

How to open a billiard club

Opening of a billiard club usually produced in one of three forms:

1. Club for a large circle of visitors - customers are the broad masses of people from different levels games for which billiards is a means of entertainment and recreation.
2. Sports club - visitors are professional billiard players, tournaments, championships, etc. can be held in such a club.
3. Elite club - such a billiard room is positioned as an exclusive club for wealthy persons of high welfare. Such a club may differ in the provision of certain services, which have no analogues in this city.

There is no definite relationship between the amount of investment and the type of club. A mass club can be even more expensive than a sports club, as it may require a larger area. And for a sports and elite club, more expensive equipment and special design of the halls will be required. Therefore, the amount of investment will depend on all factors in total.

One of the main difficulties that you will face when organizing a billiard club is choosing the right premises. A lot of space is needed - from 400 sq. m and above. At least 30 sq. m., and preferably more, because there should be enough space both for the scope of the cue and for placing spectators around the table. In order to use the entire area of ​​\u200b\u200bthe room as efficiently as possible, it must be of a regular rectangular shape. Don't forget about the space for additional services- bar, dance floor

The layout of the hall is recommended to be compared with the concept of the club. If you are going to organize a mass or sports club, then it would be more expedient to place everything in one large hall - a bar, tables for clients, billiard tables, and a place for a disco. Clients of elite establishments will like it more if they and their company can sit in a separate room with a table and a mini-bar.

Equipment suppliers will help you set up billiard tables with the help of special software.
The supplier should be chosen carefully, it is better to contact an already well-known company that can offer not only the supply and installation of equipment, but also further maintenance. Good tables are quite expensive, and in addition to them, you will also need cues, balls, lamps, stands, electronics, etc. Write everything down carefully in your business plan to avoid unexpected expenses.

A big part of the success or failure of your business venture is your people. In addition to the manager, bartender, etc. great attention should be given to the selection of markers. Special requirements are put forward for these people: they must be professionals in billiards, know the rules of billiard games well, when playing with clients they must feel when it is better to win and when to lose, communicate with clients, discuss the nuances of the game with them, give advice. It is also the responsibility of the markers to take care of the equipment and ensure that visitors do not spoil it. If you yourself are a billiards player, then we recommend looking for markers among your friends, and not taking people from the street.

Undoubtedly, billiards play the most important role for a billiard club. But, nevertheless, often the income from the kitchen and the bar is higher than from the fee for the game. Drinks in large quantities will be consumed by both players and spectators. So create a wide range of drinks for every taste.

Another point that should not be missed in your business plan is personnel control. It will be very useful to equip the premises with CCTV cameras in order to control the bartenders, as sometimes their behavior with customers is not entirely correct.

Food prices should be set slightly lower than in cafes and restaurants. After all, people will come to you primarily to play billiards, so there will be no demand for cuisine if prices are high enough.

Average payback of a billiard room– 6-24 months How quickly your business will pay off depends on attendance, and it, in turn, on the attractiveness of your establishment. Therefore, think over all the moments of the organization, and try to make your billiard club unique, not like thousands of others.

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If you are interested in a business plan for a billiard club, get ready for the costs. After all, billiards is not only a game, it is a real club where men and women gather, united by one passion and excitement. That is why they will require the best for a good time: good tables, soft lighting, quality accessories for the game, some privacy that provides a club atmosphere.

All this is taken into account in the document, which can be studied on our website. In addition, in a good billiard room, you can set up a small bar where drinks, cigarettes, and coffee will be offered. All this will only raise the popularity of the institution, make it more visited. However, in this case, you will need to obtain a permit for the sale of food and beverages.

When purchasing a document on the organization of a billiard room, immediately think over the place for its placement. It is better if it is the cultural center of the city, where there are good restaurants and hotels nearby. If desired, a billiard room can be planned in the hotel itself, but in this case, the first thing that is required is the consent of the management of this institution. If it is received and the rental plan is not too high, you can safely start making your dream come true.

Billiards is a popular hobby among men of all ages. But only real businessmen think about the fact that a hobby can be turned into a source of very noticeable profit. The idea to open a billiard club comes, as a rule, to people who have long been familiar with the specifics of this type of business. If you know the peculiarities of the billiard business only from books, it will be more difficult for you to succeed.

There are several types of billiard clubs in Russia. The most popular of them are commercial clubs, which attract a large number of people for whom playing billiards is the best pastime. And for this they do not have to be experts or professionals.

Sports clubs are intended exclusively for professional players, but such a concept as a VIP club does not need to be deciphered. And it is so clear that only people with a high level of wealth look into elite clubs. Accordingly, the level of service is assumed to be completely different, in contrast to ordinary commercial clubs.

Thinking about how to open a billiards and choose a suitable concept, most entrepreneurs tend to favor commercial clubs. Such institutions are distinguished by a certain democratic character, which is absent in elite clubs. This attracts a large number of visitors. But for the same reason, the level of competition in this market segment is much higher. Elite clubs open much less often, since they require a very significant initial capital. But if you have money and desire to build profitable business at the opening of an elite billiard club - go for it!

A sports club is created with only one goal - a game and only a game, there is no need to expect much profit from such a project. If you are a fan of billiards and you are the least interested in income, then this option is for you. Having decided on the concept, you can start looking for a room. The opinion that a billiard club should be located in the center of the city is not entirely correct. Recently, clubs that are located in quiet and cozy areas have become increasingly popular. An elite club can even be located outside the city limits. The availability of additional services also depends on the choice of the concept of the club. For example, in an elite club, a properly selected assortment of drinks and snacks in a billiard room bar is of great importance.

When opening a billiard club, take care of its advertising. It is best to distribute leaflets and flyers advertising your services in establishments that your potential customers visit - restaurants, coffee houses, nightclubs, fitness centers. To attract new customers in billiard clubs, various promotions are sometimes arranged. As for documentation of this type of activity, then you will learn about all the nuances from the business plan of the billiard club.

The threshold for entering the billiards business is quite high. In order to open a popular billiard club, a businessman will need an impressive amount - from 50 thousand dollars to half a million. The final figure depends on how target audience billiards will be calculated, it is determined by the choice of the format of the institution and the financial capabilities of the entrepreneur. The most expensive projects are elite billiard clubs, the main visitors of which are wealthy people.

Opening a billiard club is very expensive, that's for sure. But the billiard room, as a business, can also bring in a lot of income. On average, such a project pays off in 1-2 years, and the profitability reaches 50%. If everything goes well for you, then you can reach the break-even point even after 6-8 months. So the investment financial resources in this type of business can be very profitable, and a fashionable hobby among men will turn you into a successful businessman.

The first thing that will require a solid financial outlay is renting a suitable room, repairing it and equipping it with the appropriate accessories. In addition, you cannot do without the services of a designer who will develop a competent billiard room project, in which you can not only drive balls with pleasure, but also comfortably relax, have a bite and chat. The amount of expenses at this stage depends on many factors, including prices in a particular region. When making redevelopment indoors, it is necessary to take into account the peculiarities of the format of the institution. For example, commercial and sports billiard clubs are characterized by the presence of a single large space, while in elite clubs, visitors prefer privacy, which requires the division of the zone into separate halls.

Another significant cost item is the purchase of billiard equipment. The cost of a good billiard table is at least 50 thousand rubles, the upper limit goes off scale for tens of thousands of dollars. The quality of billiard tables, the prices of which do not even reach 30 thousand rubles, leaves much to be desired, and by making such purchases you risk, first of all, the reputation of the establishment. The most popular billiard table size is at least 8 feet for a pool and at least 10 feet for a Russian pyramid.

In addition to tables, you also need to buy all the accessories for playing billiards - cues, stickers, cues. We should not forget that the income from playing billiards is not the only source of profit, especially in commercial billiard clubs. If your club has a good bar, the revenue in it can be an impressive part of the profits. But for this you need to invest good money in the arrangement of the bar.

How much does it cost to open a billiard room for 3 tables or for another number of them - you can easily calculate it yourself if you have a professional billiard club business plan at hand. From it you will find out what taxes you need to pay the owner of a billiard room, how much it costs to open a billiard room, and what profit you can count on if you follow all the recommendations of professionals.

So, let's figure out how to open a billiard club. First of all, it is necessary to choose the legal form, the best option LLC will be registered. This is due to the fact that you will have to obtain licenses for alcohol, without which billiard revenue will be much lower. Registration of an LLC today will cost four thousand rubles, plus an authorized capital of at least ten thousand.

A license for the sale of alcohol is issued for a period of one year, its cost will be forty thousand rubles. In order to avoid problems, take a part-time lawyer and accountant. They will be able to properly prepare the package of documents.

After registration and obtaining a license, you can deal with organizational issues: finding premises and purchasing equipment.

Remember: any entertainment business, including billiards, requires constant improvement, adding chips and original ideas. Otherwise, it will simply bore customers.

room

For a billiard club, you need to find a room with an area of ​​​​120-150 square meters. This area should accommodate the main hall, kitchen, toilet, a small storage room. In the main hall there are: 5-6 billiard tables, a bar counter, 5-6 tables for those who want to relax and have a snack.

Bar - necessary thing in the billiard room, as people who come to relax do not mind missing a couple of glasses of whiskey, beer or cocktails. You can make good money on alcohol and drinks, but without them, the club may become uninteresting for customers.

The kitchen can be with a small assortment, several options for hot, salads, dessert. Periodically, you can update the menu, changing unpopular dishes for something else. Thanks to the kitchen, you can earn money from passers-by who come in for a bite to eat or drink coffee, thus expanding the circle of customers.

Important: make sure that the room passes according to the standards of the fire service and SES. Otherwise, you will face large fines.

It is best to rent a room in which there was a cafe. In this case, you can negotiate with the owner to add several tables for meals, an equipped kitchen and a bar counter to the rental. Thus, you can save a good amount at the initial stage, new furniture and kitchen equipment is expensive.

Club equipment

If you could find a room with furniture and a bar counter, then all that remains is to purchase billiard tables, cues, balls and the necessary little things. It is also best to invest in automated timekeeping equipment, this will facilitate the work of staff and avoid wasting money. The cost of such a system ranges from 20 to 30 thousand rubles.

For an average club, you need a couple of tables for playing Russian billiards, one small table and two tables for American pool. In total, you need to purchase five tables. Their total cost will be about 350 thousand.

Tables, as a rule, are equipped with balls, but it’s better not to save money and buy spare ones (it will cost 4-5 thousand rubles). Also, five tables will require twenty cues, with an average cost of 2-3 thousand rubles.

Also, for each billiard table, you need to buy a lamp, five lamps with six lamps (for each table) will cost 70-75 thousand rubles.

Staff

For successful activity in billiard business you need a professional marker. This is not just a person who is familiar with the rules of all billiards games, but also who owns a cue on high level. He often has to play with clients, so he must be a good psychologist who understands what a person expects from him. He must be able to impose a fight on the most inveterate player in order to earn his respect and increase the credibility of the club. Also, his functions include the care of inventory and the resolution of emerging conflicts. Typically, markers are daily payment, bonuses from management and large tips from customers.

Also for customer service you will need

Bartenders (2 people, in shifts),

Waiters (4 people, 2 per shift),

Cooks (2 people, in shifts),

Administrators (2 people, in shifts),

Cleaning woman.

The profitability of your billiard club will depend on the correct selection of staff. People tend to relax in a place where they are politely answered, professionally served and not rude in any way. Therefore, carefully monitor the work of subordinates, train them, punish them for any negligence that affected the client.

Billiard club expenses and income

The example billiard club has several sources of income:

billiard table rental,

Let's assume that the billiard club will work 14 hours a day (from 12 noon to 2 am). The average cost of renting a billiard table is 300 rubles per hour. In this club, five billiard tables can be rented at the same time. The main flow of customers falls from 19 pm to 2 am. Then the average monthly income from the rental of tables will be 300-350 thousand rubles. A bar with such attendance can bring in 250-300 thousand rubles a month, and a kitchen 150-200 thousand rubles.

Total monthly revenue is 700 - 900 thousand rubles.

Now let's move on to costs. At the same time, you will have to spend 460 thousand rubles on the purchase of equipment. This amount will include a time tracking system, five billiard tables, cues, balls, lamps. We will also add to these expenses the receipt of a license for alcohol - 40 thousand rubles. Total one-time costs: 500 thousand rubles.

You have to pay monthly rent, about 150 thousand rubles. Wages employees - 200 thousand rubles (15 thousand salary for a waiter and bartender, 15 thousand for an administrator and marker, 20 thousand salary for a cook, 7 thousand for a cleaner, 5 thousand for a lawyer and accountant). Taxes - 35,000 rubles. Purchase of food and alcohol per month - 150 thousand rubles. Total monthly costs will be: 535 thousand rubles.

Let's calculate the total costs for the year of the billiard club: 535,000 X 12 + 500,000 = 6,920,000 rubles. Payback at average turnover (800 thousand rubles per month) will take 9 months of work.

As we could see, a billiard club is a costly business, but it pays off very quickly and is promising. Therefore, if you decide to open an entertainment facility, then pay attention to billiard business. According to experts, six out of ten such clubs are experiencing a payback period and continue to develop further. Good luck in your search for your business!

Own billiard club is a very profitable and interesting business. After evaluating a number of similar projects, the experts concluded that in many cases they have high profitability. In the article, we will consider how to open a billiard club from scratch.

If you are interested in this direction of business, then you will first need to draw up a business plan for a billiard club. Such work will require certain knowledge that a novice businessman is unlikely to have. Therefore, it is better to familiarize yourself with rough plan proposed in this article. It will serve as a kind of basis in which it is easy to make adjustments and additions specifically to the needs of your future business.

It is important to understand that visitors to billiard rooms are mostly successful and accomplished people who are ready to pay a lot of money for well-organized leisure. Consider the points on how to open a billiard club.

Description of the business plan

Billiard club - an institution that provides services for playing billiards. Therefore, it contains all the equipment necessary for this game:

• tables;
• balls of different diameters;
• crayons and more.

The optimal organizational and legal form for such a business is individual entrepreneurship. This is advantageous because most of your potential clients – individuals. It also simplifies accounting and tax reporting, and tax rates become lower.

According to many experts, a billiard club is a very profitable business with high profitability. But in this area you always need to be aware of current trends. After all, competitors will certainly try to get around you, introducing interesting innovations and depriving you of possible profits.

Types of services provided

A billiard room is a place where a person rents a billiard table and everything he needs to play (balls, cue, gloves, etc.). In addition, the organization in the field of food, as well as bottling of non-alcoholic and alcoholic beverages, will not interfere. But remember that this will require obtaining special permits, which entails the collection of an extended package of documents.

Features of the billiard room services market

This section of the business plan contains the necessary information about the position on the market for such services and the characteristics of competitors, which are billiard rooms located in your area or city.

Keep in mind that your potential visitors are very wealthy and successful people who value comfort and good service. Therefore, they will prefer the establishment in which they will receive the best service. In this case, the location of the club will play a secondary role.

As a result, after studying all the competitors, you will understand what shortcomings they have in their work and what factors of their service will repel customers. Thanks to this, when organizing own business you will already take into account all these disadvantages, which will increase the chances of success.

Paperwork

The opening of any business begins with the choice of the form of the enterprise. If it is opened by one person, then novice businessmen are registered as individual entrepreneurs. But for several owners, the best option would be to open an LLC.

Think over the arrangement of a bar in a billiard room in advance - for this you will need a license for the sale of alcoholic beverages and the inclusion of the relevant KVED codes in activities. In addition, the choice of taxation options will decrease. Pay attention to fire safety - it is necessary that the room has at least two exits.

When opening an establishment in a residential building, you will be required to provide additional consent from its residents. This will cause some difficulties that cannot be ignored.

Production plan preparation

One of the important points is right choice premises. It should have every opportunity to become popular after organizing all the necessary amenities in it. Pay due attention to the choice of rented area. The premises can be of different types: a separate building or an object in a shopping or entertainment center.

Do not spare time for the selection of equipment, because people evaluate the billiard room as a whole by it. The main attribute of the club is a billiard table. Typically, the setting of a billiard room involves the placement of 3-4 of these tables, 1 small table and several tables for playing American pool. The final number of tables is affected by the attendance of the institution and the degree of popularity different types billiard games.

Think of an automated system that can count the time spent in the game. It will help you avoid future expenses.

Responsibly treat the selection of staff, because it is on them that the convenience of the game itself and the popularity of the institution depend. When opening a small billiard room, 2 people per shift will be enough for you.

Before opening, do not forget to hold advertising campaign. Future success largely depends on it.

Additional features

A nice addition to any modern business will use modern technologies, which is a normal terminal for bank cards or automated systems scoring and collecting balls.

Another mandatory element of billiards will be a time counting system. For this, the market offers a special software. Customers will certainly appreciate the additional scoreboard next to the table, showing the time remaining or spent on the game.

Estimating Costs and Benefits

When opening a billiard room, the costs will include:

• rent - about 100,000 rubles. monthly;
• renovation of the premises 800,000 rubles. at the same time;
• time counting system - 30,000 rubles;
• equipment - 500,000 rubles. (10 tables);
• salary to employees - 150,000 rubles. monthly.

As a result, one-time expenses will amount to 1.33 million rubles, and monthly - 250,000 rubles. The profit from the work of the club will be about 250,000 rubles. per month. The cost of opening a club with 10 tables will pay off in 4-5 months.

Billiards today is a very popular game. Billiard sports are developing at a fairly rapid pace, and there are more and more fans of this game. Playing billiards is fashionable, and maintaining your own billiard club is not only fashionable, but also profitable.

Most often, billiard clubs are opened by those who themselves are passionate about this game. Such people can better feel all the nuances that this business has, and know what billiard lovers need. However, if you are still far from this game, but still want to make a business on it, then you also have every chance of success. The main thing is to soberly assess the prospects and work out all the stages of organizing a business.

When you start to compose own business plan do without already finished example pretty hard. Especially if you are writing a business plan for the first time. Therefore, we suggest that you download and carefully read the following billiard club business plan templates. This will help you quickly present the future "picture" of your own business.

Download billiard club business plan This business plan contains fairly brief but understandable information on all the main sections of the business plan: summary, description of services, marketing, investments, organization, finances, risks.
Download billiard club business plan This business plan is more detailed than the previous one, most of the information is presented in the form of diagrams, tables and diagrams. Detailed calculations are also available.

How to open a billiard club

So, you have an idea to open your own billiards club. What is important to foresee and organize so that the business does not fail?

Concept

If you went to billiard clubs, then you probably know that they come in several different directions. To summarize, the opening of a billiard club can be carried out from the point of view of such concepts as consumer, sports and elite. We named the first concept as such because it is aimed at the widest range of consumers. There are many such billiard clubs. Their visitors are people with different incomes and social status, but the main goal of all of them is entertainment and leisure while playing billiards. In such establishments, often the main profit comes not from the game of billiards itself, but also from the sale of drinks in the bar and other entertainment services.

The sports concept assumes that professional billiard players and those who aspire to this will visit your institution. From the point of view of financial investments, sports billiard clubs will cost the entrepreneur more than consumer clubs. There must be only professional equipment of the highest quality and the organization of the game must be in accordance with all the rules. Tournaments and competitions are often held in sports-type billiard clubs, which is an excellent marketing ploy and attract more customers.

And finally, elite clubs. Their visitors are people with a high income who need a luxurious environment and highest quality service. Of course, the prices in such establishments are an order of magnitude higher than in others. Clients of elite billiard rooms come there not only for the purpose of the game itself. They also want to emphasize their status, so absolutely everything in such establishments must correspond to a high level.

room

As the practice of numerous billiard clubs shows, these establishments are in demand both in the central parts of cities and on the outskirts. It is only necessary to understand whether people will go specifically to your establishment (to study the demand for this service in a particular area, to study the presence of competitors). It will be a big advantage if there is a convenient transport interchange near the club. If in the case of elite clubs this is not so important (since their visitors will arrive in private cars), then for customers of consumer and sports clubs this will be a big plus.

A billiard club for 8-10 tables will require an area of ​​approximately 400 square meters. Be sure to keep in mind that there should be enough free space between the tables to ensure the comfort of customers during the game.

Consider giving visitors the opportunity to play in a private room (respectively, this will require additional space) or in a common room.

Equipment

It must be said right away that it is impossible to save on equipment. If you are financially constrained, then it is better to save on something else, but not on billiard equipment (tables, cues, etc.). Or even postpone the opening of a business until better “financial” times.

People who are fond of billiards and often play it will immediately feel low-quality equipment and, most likely, will not come to your establishment again. Good a pool table should be heavy and rigid in its construction. In this regard, experts recommend using billiards with a metal frame, which are more reliable and durable than conventional wooden ones.

The cloth on the tables should be dense, and correspond to certain types of billiard games. When choosing a supplier of equipment, give preference to well-known companies. There are a lot of suppliers now, and choosing the first one that comes across, you run the risk of purchasing low-quality goods.

Balls and cues also choose carefully. Often in billiard clubs there are cues from different manufacturers and different price categories, so that the client can choose the one that will be more convenient for him to use. Avid players are well versed in billiard equipment, and cues in particular, and some of them prefer cues self made instead of the usual one-piece.

It is also necessary to equip the billiard room with a time tracking system. These can be traditional balltimers or more modern systems accounting, which are special special lighting above each table, showing the time of the game.

Bar organization

Selling drinks at the bar is very important point organization of a billiard club. If we are talking about clubs designed for the general consumer, then the income from the bar sometimes even exceeds the income from the game itself. And some visitors even come to billiard clubs just to drink and watch other people play.

Be sure to include beer in the bar assortment (as practice shows, it is most popular in billiard rooms), and do not forget about strong drinks. If you open an elite billiard club, then alcoholic drinks in the bar should be appropriate.

Staff

The billiard club will require the following employees: director (maybe the owner of the club), administrators, bartenders, waiters, security guards, cleaning lady and markers.

Markers- these are people who perfectly master the rules of various billiard games, are aware of all the subtleties and nuances. The responsibilities of the marker include supervision of the game, they are also responsible for the safety of the billiard equipment and care for it between games. There is an opinion that a good professional marker is a kind of psychologist who, while playing with a client, should understand what the client expects from him - a fierce struggle, failure, or just a casual pastime while playing.